[et_pb_section fb_built=”1″ _builder_version=”4.15.1″ background_image=”https:\/\/moodmedia.com\/wp-content\/uploads\/2020\/12\/WhatIsDigitalSignage_web-1.jpg” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][et_pb_row _builder_version=”4.15″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.15″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.15″ background_layout=”dark” global_colors_info=”{}”]<\/p>\n
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When we first answered this question a few years ago, we said that digital signage is today\u2019s golden ticket to captivating your target audience, elevating your Customer Experience, and as a result, driving greater sales.<\/span><\/p>\n We also provided this more literal definition:<\/p>\n To define digital signage, it\u2019s exactly what it sounds like \u2013 signage displayed on a digital screen. You may even hear some people call it electronic signage. Either way, it\u2019s the same thing. In lieu of traditional print advertisements, menus, posters or signs, the digital images that make up the signage (a.k.a. content) are displayed on a high-definition screen, or series of screens.<\/p>\n Content is driven to the screen from a media player (a.k.a. digital signage player) in the same way that your cable box is connected to your TV at home. The media player stores the content that is driven by digital signage software that determines how and when content is displayed on the screen.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.15″ global_colors_info=”{}”]<\/p>\n As we embark upon a new year, both of these definitions are still accurate. However, the truth is that digital signage is so much more now than it ever has been. And in the months and years to come, it will take an even greater role not only in the brand experience \u2013 but in the greater human experience as well.<\/p>\n So, what is digital signage in 2022 and beyond \u2013 and what are the possibilities for your business with this extraordinary technology? Let\u2019s dive in.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.15″ global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.15″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.15″ global_colors_info=”{}”]<\/p>\n We\u2019re incredibly visual creatures by nature. No matter where we are, screens always demand our attention. Just think about how much most of us interact with our smartphones throughout the day. However, even the seemingly gravitational pull of a smartphone is no match for the irresistible appeal of digital signage. It\u2019s one of the few mediums that can actually divert our attention away from our hands. As such, digital signage is practically indispensable in today\u2019s commercial environments.<\/p>\n <\/p>\n <\/p>\n Digital signage is one of the most versatile business tools available. It\u2019s tremendously useful across every industry, not just in retail and quick service restaurants. From hospitality, automotive and banking to education, c-store, property management, healthcare, amusement\/entertainment and museums, every type of business from any industry can realize multiple benefits<\/strong> from the use of digital signage.<\/p>\n Additionally, digital signage offers unmatched versatility and utility within each industry. Yes, it\u2019s an incredibly effective tool for driving revenue and promoting your business in some manner, but digital signage can do so much more.<\/p>\n An easier way to think about the possibilities with digital signage is to consider your business objectives and who you\u2019re trying to reach. For example:<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.15″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/moodmedia.com\/wp-content\/uploads\/2019\/08\/promo-boards-1018.png” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.15″ global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.15″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”0px||” custom_padding=”0px||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.15″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/moodmedia.com\/wp-content\/uploads\/2020\/12\/Digital-Signage-Chart.jpg” title_text=”Digital Signage Chart” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” disabled_on=”on|on|on” _builder_version=”4.15″ disabled=”on” global_colors_info=”{}”][\/et_pb_image][et_pb_text admin_label=”Table” _builder_version=”4.15″ _module_preset=”default” text_font_size=”16px” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.15″ global_colors_info=”{}”]<\/p>\n These are just a few examples of the many possibilities. Once you understand your objectives, the best digital signage providers will be able to work with you to identify specific applications and develop content to meet your business needs and budget.<\/p>\n <\/p>\n The last row of the table above highlights one of the most relevant purposes of digital signage. Simply put, digital signage is critical to providing customers and employees with assurance that your business is taking the appropriate measures towards cleanliness and social distancing. It\u2019s also instrumental to those efforts, as it\u2019s more effective and efficient than print signage at captivating your audience and communicating important messaging rapidly at scale. Content can include social distancing best practices, reminders to wear masks, where to find sanitizing wipes, and employee recognition, to name a few examples.<\/p>\n#1: Digital Signage Is The Champion Of Our Attention.<\/h3>\n
#2: It’s A Multi-Purpose Business Tool For All Industries.<\/h3>\n
\n\n
\n INDUSTRY<\/strong><\/span><\/td>\n AUDIENCE<\/strong><\/span><\/td>\n OBJECTIVES<\/strong><\/span><\/td>\n POSSIBLE APPLICATIONS<\/strong><\/span><\/td>\n<\/tr>\n \n Retail<\/strong><\/span><\/td>\n + Customers in-store<\/span>
+ Passersby<\/span>
+ Staff<\/span><\/td>\n+ Drive sales<\/span>
+ Bring shoppers in store<\/span>
+ Boost brand loyalty and interaction<\/span>
+ Provide training<\/span>
+ Enhance internal communications<\/span><\/td>\n+ Digital Signage (internal and external-facing)<\/span>
+ Video Walls<\/span>
+ Interactive Touchscreens<\/span><\/td>\n<\/tr>\n\n Banking<\/strong><\/span><\/td>\n + Customers<\/span><\/td>\n + Promote services<\/span>
+ Inform and educate<\/span><\/td>\n+ Digital Signage<\/span>
+ Interactive Touchscreens<\/span><\/td>\n<\/tr>\n\n Hospitality<\/strong><\/span><\/td>\n + Guests<\/span>
+ Staff<\/span><\/td>\n+ Distinguish your brand<\/span>
+ Boost guest loyalty\/encourage repeat bookings<\/span>
+ Increase guest spend<\/span>
+ Train and inform staff<\/span><\/td>\n+ Digital Signage<\/span>
+ Video Walls<\/span>
+ Interactive Kiosks<\/span><\/td>\n<\/tr>\n\n Property Management<\/strong><\/span><\/td>\n + Tenants<\/span>
+ Guests<\/span><\/td>\n+ Provide wayfinding<\/span>
+ Enhance the appeal of your property<\/span>
+ Boost the value of your units<\/span><\/td>\n+ Digital Directories<\/span>
+ Digital Signage<\/span><\/td>\n<\/tr>\n\n C-Store<\/strong><\/span><\/td>\n + Customers<\/span>
+ Staff<\/span><\/td>\n+ Drive sales<\/span>
+ Promote loyalty programs<\/span>
+ Bring fuel customers in-store<\/span>
+ Promote kitchen items<\/span>
+ Train and inform staff<\/span><\/td>\n+ Digital Signage<\/span>
+ Digital Menu Boards<\/span><\/td>\n<\/tr>\n\n All Industries<\/strong><\/span><\/td>\n + Customers<\/span>
+ Staff<\/span><\/td>\n+ Generate trust and assurance<\/span>
+ Provide social distancing guidelines<\/span>
+ Highlight cleanliness efforts<\/span>
+ Train and motive employees<\/span><\/td>\n+ Digital Signage<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n #3: It’s A Critical Component of Safety And Assurance.<\/h3>\n