[et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”4.15″ background_image=”https:\/\/moodmedia.com\/wp-content\/uploads\/2016\/06\/scentresearchhead.jpg” global_colors_info=”{}”][et_pb_row column_structure=”2_3,1_3″ _builder_version=”4.15″ custom_padding=”0px||0px|” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.15″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Mood SCENT” _builder_version=”4.15″ header_font_size=”24px” background_layout=”dark” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n
MOOD:<\/span>SCENT<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.15″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_4,1_4″ _builder_version=”4.15″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”3_4″ _builder_version=”4.15″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.15″ background_layout=”dark” global_colors_info=”{}”]<\/p>\n Did you know that our sense of smell is the strongest of the five senses? It\u2019s true. In fact, there\u2019s a plethora of scent marketing research that demonstrates its power and impact in a variety of business settings. In this article we summarize some of the most pertinent stats and explain a bit of the science behind Scent Marketing. By the end you\u2019ll have a better understanding of how to effectively put Scent Marketing to work in your business.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.15″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.15″ background_layout=”dark” global_colors_info=”{}”]<\/p>\n Click below to download these stats in a printable infographic.<\/p>\n [\/et_pb_text][et_pb_button button_url=”https:\/\/moodmedia.com\/wp-content\/uploads\/2020\/02\/2019-Scent-Facts.pdf” url_new_window=”on” button_text=”Download Now” button_alignment=”left” admin_label=”Mood Contact Button” _builder_version=”4.13.0″ custom_button=”on” button_text_color=”#ffffff” button_bg_color=”#cd102f” button_border_color=”#cd102f” button_icon=”=||divi||400″ button_icon_color=”#cd102f” background_layout=”dark” button_text_color_hover=”#cd102f” button_border_color_hover=”#ffffff” button_letter_spacing_hover=”0″ button_bg_color_hover=”#ffffff” saved_tabs=”all” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”on” button_text_color__hover=”#cd102f” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”on” button_border_color__hover=”#ffffff” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”on” button_letter_spacing__hover=”0″ button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”on” button_bg_color__hover=”#ffffff” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Scent & Cognition” _builder_version=”4.15″ global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.15″ global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.15″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.15″ global_colors_info=”{}”]<\/p>\n The olfactory nerve is what manages our sense of smell, and it\u2019s directly linked to the part of the brain that monitors memories and emotions. As such, scent affects mood, concentration, memory recall and emotion. In fact, 75% of all emotions generated every day are due to smell<\/strong>, and because of this, we are 100 times more likely to remember something we smell over something we see, hear or touch. Additional scent marketing research shows that there is a 40% improvement in mood after being exposed to pleasant scents.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.15″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.15″ global_colors_info=”{}”]<\/p>\n International Flavors & Fragrances, Inc.<\/a> developed a self-administered, quantitative method that measures subjective mood changes evoked by fragrances. They found that eight major factors of mood are affected by fragrance, including: irritation, stress, depression, apathy, enhancement of happiness, sensuality, relaxation and stimulation.<\/p>\n A study by the Sense of Smell Institute indicates that while visual recall of images sinks to approximately 50% after only three months, humans recall smells with 65% accuracy after an entire year. Similarly, a study carried out at the Rockefeller University shows that in the short term we remember just 1% of what we touch, 2% of what we hear, 5% of what we see, 15% of what we taste and 35% of what we smell.<\/p>\n These stats are just a few of the many reasons why humans are naturally drawn to scents in the products we choose and in our daily environment.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.15″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.15″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/moodmedia.com\/wp-content\/uploads\/2020\/02\/facts-1.jpg” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.15″ animation_style=”slide” animation_direction=”bottom” animation_duration=”500ms” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Benefits For Business” _builder_version=”4.15″ global_colors_info=”{}”][et_pb_row column_structure=”1_3,2_3″ _builder_version=”4.15″ global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.15″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.15″ global_colors_info=”{}”]<\/p>\n Scent marketing continues to be a growing trend that is effective in business settings. What can scent do for your business?<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.15″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.15″ global_colors_info=”{}”]<\/p>\n Build value.<\/strong> Shoppers are more likely to perceive scented areas as higher-end and more luxurious. For example, a Nike study showed that scent marketing positively impacted the desirability of shoes in 84% of subjects, and those customers were willing to pay 10-20% more in scented environments for products they desired.<\/p>\n Increase shopper dwell time.<\/strong> Shoppers tend to stay longer in locations using a scent solution, by an average of at least 15 minutes. Scent marketing research showed that Samsung shoppers underestimated actual shopping time by 26% and visited three times more product categories when exposed to themed fragrances. An additional study in a casino demonstrated a 45% revenue increase for slot machines in scented areas, and a 40% increase in dwell time versus. areas without scent.<\/p>\n Improve employee productivity & satisfaction.<\/strong> A Japanese company found that lavender and jasmine soothed data entry operator stress, while a lemon scent increased productivity by up to 54%.<\/p>\n Promote a theme or product.<\/strong> Scent can add character to a themed environment, help customers \u201cescape\u201d to another place, or promote a product. For example: A well-known night club in London doubled their sales of a particular Malibu drink by introducing a coconut scent into the atmosphere.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Benefits For Healthcare” _builder_version=”4.15″ background_image=”https:\/\/moodmedia.com\/wp-content\/uploads\/2018\/07\/2018healthtv.jpg” parallax=”on” parallax_method=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.15″ global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.15″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.15″ text_font=”||||||||” global_colors_info=”{}”]<\/p>\n Researchers have found that the use of fragrances can help reduce anxiety amongst patients. For example, vanilla can reduce claustrophobia in MRI facilities, calm pre-surgery and dental patients, and can reduce patient cancellations.<\/p>\n Neutralizing unpleasant odors for patients with a heightened sense of smell will also soothe and comfort. Citrus uplifts and helps ease anxiety.<\/p>\n In a US study forum, patients that were exposed to a sweet vanilla-like scent experienced 63% less overall anxiety than those not exposed. Fragrance cannot only reduce stress, but it can also affect our sleep. Peppermint can stimulate the brain and thus disturb sleep. Heliotropin, however, a vanilla-like smell, can relax the brain and enhance sleep.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.15″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.15″ background_color=”#f8f8f8″ custom_padding=”50px|50px|50px|50px” global_colors_info=”{}”]<\/p>\n Celebration Health, Florida Hospital\u2019s health care facility located in Disney\u2019s town of Celebration, had a serious problem with patients canceling MRI appointments at the last minute. These cancellations could not be filled in a timely manner and would ultimately lead to lost revenues. The hospital was seeking a solution to help reduce these cancellations.<\/p>\n So Celebration Health got creative. They renamed their MRI department \u201cSeaside Imaging\u201d and turned it into a relaxing beach-themed environment. Beach murals were painted on the walls throughout the waiting and changing rooms and chairs were replaced with wooden rocking chairs and folding lounge chairs. Even the MRI machine itself was transformed into a large sandcastle. Mood Media provided beach-themed fragrances to complete this revolutionary approach. The result – a 50% reduction in cancellations.<\/strong><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Contact Preface” _builder_version=”4.15″ background_image=”https:\/\/moodmedia.com\/wp-content\/uploads\/2019\/05\/2019-scent.jpg” parallax=”on” parallax_method=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.15″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.15″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.15.1″ text_font=”||||||||” text_orientation=”center” background_layout=”dark” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n Want to leverage the power of Scent Marketing in your business? Contact us<\/a> today to learn more about pricing and package options.<\/p>\nSCENT MARKETING RESEARCH<\/h1>\n
GET THE SCENT INFOGRAPHIC<\/p>\n
SCENT AND COGNITION<\/h2>\n
BENEFITS FOR BUSINESSES<\/h2>\n
SCENT MARKETING BENEFITS IN HEALTHCARE<\/h2>\n
CASE STUDY: CELEBRATION HEALTH<\/span><\/h3>\n