{"id":375876,"date":"2023-05-17T18:49:32","date_gmt":"2023-05-17T17:49:32","guid":{"rendered":"https:\/\/moodmedia.com\/case-studies\/g-star-raw\/"},"modified":"2024-10-30T17:13:15","modified_gmt":"2024-10-30T17:13:15","slug":"g-star-raw","status":"publish","type":"page","link":"https:\/\/moodmedia.com\/ae\/case-studies\/g-star-raw\/","title":{"rendered":"G-Star Raw"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”4.19.4″ _module_preset=”default” background_color=”#878787″ background_image=”https:\/\/moodmedia.com\/wp-content\/uploads\/2023\/05\/gstar-hero.webp” background_blend=”multiply” global_colors_info=”{}”][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” background_layout=”dark” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

G-Star Raw
Case Study<\/span><\/h1>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_button button_url=”#contact” button_text=”Contact Us” button_alignment=”right” button_alignment_tablet=”left” button_alignment_phone=”left” button_alignment_last_edited=”on|tablet” module_class=”mbutton” _builder_version=”4.27.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”About Section” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_row column_structure=”2_3,1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

About G-Star Raw<\/span><\/h2>\n

Since 1989, G-Star RAW has been pushing the boundaries of denim design. Grounded in the philosophy of \u2018product first\u2019, G-Star RAW\u2019s winning combination of high craftsmanship with street edge has made them one of the most innovative designers, not only in fashion but across the design spectrum.<\/p>\n

[\/et_pb_text][et_pb_video src=”https:\/\/youtu.be\/VvYmscgjxRQ” image_src=”\/\/i.ytimg.com\/vi\/VvYmscgjxRQ\/hqdefault.jpg” _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_video][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” background_color=”#eeeeee” custom_padding=”50px|50px|50px|50px|false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Case Study Summary<\/h3>\n
    \n
  • Custom Window LED Solution<\/li>\n
  • Digital Social Wall<\/li>\n
  • Custom Music<\/li>\n
  • Content Management<\/li>\n<\/ul>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Objective” _builder_version=”4.19.4″ _module_preset=”default” background_color=”#7c7c7c” background_image=”https:\/\/moodmedia.com\/wp-content\/uploads\/2023\/05\/gtar-objective.webp” background_blend=”multiply” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_orientation=”center” background_layout=”dark” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

    Objective<\/h2>\n

    With innovation, sustainability and creativity at the brand\u2019s core, G-Star RAW\u2019s mission is to bring pioneering styles and challenge industry standards, whilst constantly trying to improve their impact on people and planet. Mood Media was entrusted with designing and installing a range of audiovisual solutions to inspire the G-Star RAW customer. <\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Solution” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_orientation=”center” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

    Solutions<\/h2>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ _module_preset=”default” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

    Custom Window Led Solution<\/b><\/h3>\n

    To grab the attention of consumers from the minute they step in front of the store, Mood designed and installed a window LED wall with a custom built frame for G-Star RAW where staff can change the angle of the solution easily. The stunning high-brightness LED display offers an outlet for the brand to complement the digital experience on offer in store, making it all the more immersive for G-Star RAW customers.<\/p>\n

    Light sensors installed within the panels control their brightness in line with the natural sunlight in the store window. Not only does this ensure that the content showing is consistently of the highest quality and most importantly, legible, but it also prolongs the life of the LEDs and helps use less power, allowing for a more sustainable consumption.<\/p>\n

    [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/moodmedia.com\/wp-content\/uploads\/2023\/05\/gstar-4.webp” title_text=”gstar-4″ align=”center” force_fullwidth=”on” _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.19.4″ _module_preset=”default” background_color=”#eeeeee” global_colors_info=”{}”][et_pb_row column_structure=”3_4,1_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”3_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/moodmedia.com\/wp-content\/uploads\/2023\/05\/gstar-3.webp” title_text=”gstar-3″ align=”center” force_fullwidth=”on” _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

    Digital \u2018Social\u2019 Wall<\/b><\/h3>\n

    For their new-look Antwerp store, G-Star RAW was looking for a high-res screen where they could showcase the brand\u2019s social content. For this solution, they requested an aesthetically pleasing screen, preferably portrait and that gave a different feel than other traditional style screens. Mood installed an LG 86\u201d Stretch Display to encourage customers to engage with G-Star RAW\u2019s branded social content streamed directly from G-Star RAW\u2019s official Instagram account via Mood\u2019s proprietary CMS Mood Harmony and as part of a custom designed digital signage template.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ _module_preset=”default” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

    Custom Music<\/b><\/h3>\n

    Influenced by G-Star RAW\u2019s explorative and innovative contribution to design, Mood Media continually aims to bring to life the brand\u2019s philosophy and culture through an inspired music concept based on the brand\u2019s core values. Our talented team of music professionals created several bespoke G-Star RAW playlists in line with such values, focusing on tracks that feel authentically raw, innovative, and expressive. <\/p>\n

    Content Management<\/b><\/h3>\n

    Mood Media schedules all G-Star RAW audio and visual content via Mood Harmony with frequent updates to keep the brand\u2019s in-store experience fresh and exciting. [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/moodmedia.com\/wp-content\/uploads\/2023\/05\/gstar-1.webp” title_text=”gstar-1″ align=”center” force_fullwidth=”on” _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Case Study Contact” module_id=”contact” _builder_version=”4.16″ background_color=”#232323″ collapsed=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”||||||||” text_orientation=”center” background_layout=”dark” custom_margin=”||||false|false” global_colors_info=”{}”]<\/p>\n

    ELEVATE THE CUSTOMER EXPERIENCE<\/h2>\n

    Elevate the experience and get the peace of mind you deserve with Mood. Contact us today to learn more.<\/p>\n

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    Since 1989, G-Star RAW has been pushing the boundaries of denim design. Grounded in the philosophy of \u2018product first\u2019, G-Star RAW\u2019s winning combination of high craftsmanship with street edge has made them one of the most innovative designers, not only in fashion but across the design spectrum.<\/p>\n","protected":false},"author":2,"featured_media":375542,"parent":123775,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-375876","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nG-Star Raw | Mood Media GCC<\/title>\n<meta name=\"description\" content=\"Since 1989, G-Star RAW has been pushing the boundaries of denim design. 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