{"id":763216,"date":"2023-10-24T17:59:59","date_gmt":"2023-10-24T16:59:59","guid":{"rendered":"https:\/\/moodmedia.com\/case-studies\/jamba\/"},"modified":"2025-11-03T13:19:07","modified_gmt":"2025-11-03T13:19:07","slug":"jamba","status":"publish","type":"page","link":"https:\/\/moodmedia.com\/ae\/case-studies\/jamba\/","title":{"rendered":"Jamba"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”4.27.0″ _module_preset=”default” background_color=”#757575″ use_background_color_gradient=”on” background_color_gradient_direction=”90deg” background_color_gradient_stops=”#000000 0%|rgba(0,0,0,0) 100%” background_color_gradient_overlays_image=”on” background_image=”https:\/\/moodmedia.com\/wp-content\/uploads\/2023\/10\/jamba-hero.webp” background_last_edited=”on|phone” use_background_color_gradient_phone=”on” background_color_gradient_stops_phone=”#000000 0%|rgba(0,0,0,0.43) 100%” collapsed=”off” global_colors_info=”{}”][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” background_layout=”dark” global_colors_info=”{}”]<\/p>\n

Jamba
Case Study<\/span><\/h1>\n

[\/et_pb_text][et_pb_button button_url=”#contact” button_text=”Contact Us” button_alignment=”left” button_alignment_tablet=”left” button_alignment_phone=”left” button_alignment_last_edited=”off|desktop” module_class=”mbutton” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”About Section” _builder_version=”4.16″ _module_preset=”default” collapsed=”off” global_colors_info=”{}”][et_pb_row column_structure=”2_3,1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

About Jamba<\/span><\/h2>\n

Since its inception in 1990, Jamba has become a go-to destination for those seeking refreshing and delicious beverages and snacks.<\/p>\n

From Whirl\u2019d Famous smoothies and Over Ice beverages to delicious bowls with fresh fruit toppings, and on-the-go food options, Jamba has provided fantastic flavor served by friendly staff for nearly 30 years.<\/p>\n

With a vibrant and playful identity, Jamba exudes an inviting atmosphere that encourages customers to find joy in the little things!<\/p>\n

Mood proudly partnered with Jamba to ensure that the energy and vibrancy of the Jamba brand is felt within each and every customer interaction. By building a fully integrated, digitized cafe experience, Mood provided Jamba with an on-premise media solution that motivates customer behavior and strengthens the brand\/customer connection.[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

\u201cThe Mood Media team is pleasant to work with, organised, and action-oriented on calls!<\/b><\/p>\n

We have heard tons of feedback that the new music works well for the stores. I’ve even added several new-to-me songs from our sample playlist to my own personal music library!\u201d<\/b><\/p>\n

~ Emily Ruezinsky<\/b> – Marketing Specialist, Jamba<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Objective” _builder_version=”4.27.0″ _module_preset=”default” background_color=”#000000″ background_enable_image=”off” background_blend=”multiply” collapsed=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_orientation=”center” background_layout=”dark” global_colors_info=”{}”]<\/p>\n

Objective<\/h2>\n

In order to create stronger emotional connections with their customers, Jamba entrusted Mood to develop an audio identity that aligned with the brand\u2019s personality and target demographic. It was vital for the music to contribute to the fresh and vibrant in-store atmosphere that Jamba bars pride themselves on providing to their customers.<\/p>\n

As a franchise brand, it was extremely important for Jamba to find an in-store media solutions provider who could create a custom yet consistent brand experience across its franchise footprint. Mood\u2019s global experience, combined with a proprietary and centralised media platform, allowed Jamba to deliver the same great brand experience at any location.<\/p>\n

This level of consistency and control means customers will get the same brand experience online, offline, and anywhere in the world.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Solution” _builder_version=”4.16″ _module_preset=”default” collapsed=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_orientation=”center” global_colors_info=”{}”]<\/p>\n

Solutions<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Custom Music<\/b><\/h3>\n

Mood\u2019s creative team worked tirelessly to create a music experience that elevates the Jamba identity every single day through music selections that are engaging, fresh, and upbeat.<\/p>\n

The music program celebrates the joy of day and motivates customers through carefully selected tracks that provide both an energy boost and a sense of discovery.<\/p>\n

Jamba customers can expect a mix of tracks that are youthful, fun, and currently trending, loved by Gen Z and young Millennials alike, with a more intriguing and off-beat selection that offers a sense of discovery by introducing alternative styles.<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Here is sample of Jamba\u2019s custom playlist:<\/b><\/h3>\n
    \n
  • Tessa Violet \u2013 Crush<\/li>\n
  • Harry Styles \u2013 Late Night Talking<\/li>\n
  • Summer Kennedy \u2013 The Bright Side<\/li>\n
  • George Ezra \u2013 Green Green Grass<\/li>\n
  • King Khan & BBQ Show \u2013 Love You So<\/li>\n<\/ul>\n

    [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/moodmedia.com\/wp-content\/uploads\/2023\/10\/jamba-store.webp” title_text=”jamba-store” force_fullwidth=”on” _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_5,3_5″ _builder_version=”4.16″ _module_preset=”default” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/moodmedia.com\/wp-content\/uploads\/2023\/10\/jamba-store-2.webp” title_text=”jamba-store-2″ force_fullwidth=”on” _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

    Consultative Strategy<\/b><\/h3>\n

    Just like ingredients – even the best strategies can go stale. Staying fresh is vital to success.<\/p>\n

    Mood Media works collaboratively with Jamba on a regular basis to strategise all music programs and ensure the brand\u2019s sound is refreshed often, aligned with the Jamba brand, and consistently up to date.<\/p>\n

    Through our innovative digital platforms, Mood is able to capture cross channel customer experience insights and data. Because trends and tastes are constantly changing, the ability to adjust and refine strategy ensures that every Jamba brand interaction is a great one.<\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.24.0″ _module_preset=”default” background_image=”https:\/\/moodmedia.com\/wp-content\/uploads\/2022\/07\/speakerdark.webp” collapsed=”off” global_colors_info=”{}”][et_pb_row column_structure=”2_3,1_3″ disabled_on=”off|off|off” _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” background_layout=”dark” global_colors_info=”{}”]<\/p>\n

    The Results<\/span><\/b><\/h2>\n

    \u201cThe Mood Media team is pleasant to work with, organised, and action-oriented on calls!<\/b><\/p>\n

    Music selection was a fun task. After receiving sample playlists, I would share with my team and give pointed, consolidated feedback to the Mood Media team. Mood understood feedback extremely well and worked with us to craft a playlist that we feel really excited about.<\/b><\/p>\n

    The playlists themselves are just enjoyable. We have heard tons of feedback that the new music works well for the stores. I’ve even added several new-to-me songs from our sample playlist to my own personal music library!\u201d <\/b><\/p>\n

    ~ Emily Ruezinsky<\/b> – Marketing Specialist, Jamba<\/p>\n

    [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” background_layout=”dark” global_colors_info=”{}”]By working with Mood Media, Jamba is now delivering a fully branded customer experience that motivates customers in the present moment. It’s an audio journey that is both fresh and electric, perfectly mirroring the essence of the Jamba brand. <\/p>\n

    The Jamba custom music program inspires customers to seize the day and unlock their full potential as they embrace vibrant, active lifestyles. Mood’s consultative approach, driven by real-time data and insights, guarantees that customer desires are not only met but exceeded. <\/p>\n

    With Mood’s global influence, Jamba confidently ensures that their customers receive a consistent brand adventure across every corner of the franchise footprint.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Case Study Contact” module_id=”contact” _builder_version=”4.16″ background_color=”#232323″ collapsed=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”||||||||” text_orientation=”center” background_layout=”dark” custom_margin=”||||false|false” global_colors_info=”{}”]<\/p>\n

    ELEVATE THE CUSTOMER EXPERIENCE<\/h2>\n

    Elevate the experience and get the peace of mind you deserve with Mood. Contact us today to learn more.<\/p>\n

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