[et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”4.24.0″ _module_preset=”default” background_color=”#b2b2b2″ background_image=”https:\/\/moodmedia.com\/wp-content\/uploads\/2023\/03\/7-elements-retail-updated.webp” background_position=”center_left” background_blend=”multiply” hover_enabled=”0″ background_color_tablet=”#aaaaaa” background_last_edited=”on|desktop” background_enable_color_tablet=”on” background_position_tablet=”center” background_position_phone=”center” background_blend_tablet=”screen” collapsed=”off” global_colors_info=”{}” sticky_enabled=”0″][et_pb_row column_structure=”3_4,1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”3_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” background_layout=”dark” hover_enabled=”0″ background_layout_tablet=”light” background_layout_phone=”light” background_layout_last_edited=”on|desktop” global_colors_info=”{}” header_font=”|300|||||||” header_font_size_last_edited=”on|tablet” header_font_size=”72px” sticky_enabled=”0″ header_font_size_tablet=”40px” header_line_height=”1.01em” header_font_size_phone=”40px”]<\/p>\n
[\/et_pb_text][et_pb_button button_url=”#contact” button_text=”Contact Us” button_alignment=”left” module_class=”mbutton” _builder_version=”4.19.4″ _module_preset=”default” background_layout=”dark” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Intro” _builder_version=”4.16″ _module_preset=”default” background_color=”#f8f8f8″ collapsed=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
It\u2019s no secret that expectations of the shopping experience are higher than ever. We have witnessed a shift in recent years, accelerated by the pandemic, whereby today\u2019s omniconsumer has more control of their own shopping experience than ever before. They are drawn to retail experiences that teach them something new, offer them something to enhance the experience overall, and empower them with hands-on technology.<\/p>\n
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Numerous research studies, including Mood\u2019s own studies<\/a>, show that consumers still love physical retail. At the same time, because of the recent crisis consumers across all ages and all demographics have become much more comfortable with technology and its role in shopping. This provides an opportunity for retailers to marry the best of digital shopping with the best of physical shopping to create a truly elevated customer experience.<\/p>\n So what constitutes a winning in-store retail experience, and how can businesses meet these ever-changing consumer expectations? In this article, you\u2019ll learn the seven elements that brands should look to implement or develop within their stores to ensure a greater emotional connection and therefore a more successful retail experience.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Content Section” _builder_version=”4.16″ _module_preset=”default” collapsed=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Blurring the lines between online and offline is becoming increasingly important for brands. Artfully blending in-store and digital experiences allows retailers to present a truly cohesive and instantly recognisable brand experience for consumers. By focusing on immersive retail experiences that utilize technology, brands are able to provide customers with fun, unique and in-person experiences that elevate shopping to new heights.<\/p>\n Integrating a visionary digital strategy aimed at delivering incredible experiences is a fundamental way to create a winning in-store retail experience. From touchscreens that can pull up sign-in screens for customers to search their purchase history and wish list or enable them to browse product ranges and engage with your content with a simple touch, to virtual sampling stations that allow customers to virtually try before they buy, there are many solutions suited to your store and budget.<\/p>\n Other solutions such as Lift & Learn help take customer engagement to the next level, quite literally putting the shopping experience into their own hands. Featuring in-store digital screens that display specific promotional content whenever the associated product is lifted from a shelf, Lift & Learn technology is a great way to create a unique and memorable customer experience within your store.<\/p>\n In the automotive space, car configurators are becoming increasingly popular as they allow customers to configure their perfect vehicle on the big screen, tapping into the major retail trend of the moment that is personalisation. Presentation functions empower sales staff to connect and mirror tablets, laptops and mobile devices so customers can see their dream car take shape through their choice of exterior and interior trim options amongst many other custom upgrades.<\/p>\n It may seem obvious, but it\u2019s surprising how easy it is to let this one slip for that very reason. As online sales soared during the world\u2019s many lockdowns, so did customers\u2019 frustrations of struggling to reach an actual human being regarding issues with products and services. Now more than ever, shoppers are craving the simplicity of human interaction and having their queries solved and questions answered face-to-face. Don\u2019t underestimate the power of meaningful human connections and shared experiences. Your store should be providing exceptional customer service that can\u2019t be replicated online, with staff who are ready to listen, interact and provide helpful information.<\/p>\n For consumers, the last few years have been a time of reflection. We have seen them rethinking the ways in which they shop, developing a heightened awareness of the climate change crisis and realising just how prevalent existing inequalities are in society.<\/p>\n According to our Charting In-Store Trends<\/a> survey, two-thirds (66%) of shoppers rank sustainable practices and selling sustainable products as the highest of all factors when choosing which stores to visit. The newer generations of customers in particular are paying attention to a company\u2019s commitment to certain causes and are much more intentional on where they spend their well-earned cash.<\/p>\n As a result of growing customer interest in social and environmental practices, brands should be striving to become more transparent. In the physical retail space, this could translate as educating consumers around your brand\u2019s sustainability practices or philanthropic programs via content displayed on screens, offering recycling points or repair services, or even utilising experiential media technologies such as those named earlier to help increase awareness around product manufacturing, sourcing and the working conditions of those involved in the process.<\/p>\n Behind the scenes, revising your content strategy, working with an expert in in-store media solutions<\/a> who can advise you on best practices, and also using a CMS of minimal energy usage such as Mood Harmony, can all contribute to a more sustainable and welfare oriented physical retail space.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Connecting with your customers on an emotional level can be the difference between a good in-store Retail Experience and a great one. Music is one of the simplest ways to do this, helping you to easily create a memorable experience for your customers that will keep them coming back to your store time and time again. A Mood study<\/a> showed that music is a top factor in lifting one\u2019s mood in-store, with 85% of consumers saying music has a positive impact on their experience. Other Mood studies have shown that the right music increases shoppers’ dwell times, which in turn increases basket sizes and sales, and their likelihood of returning to that particular store.<\/p>\n1 Immersive Technology<\/span><\/h3>\n
2 Exceptional Customer Service<\/span><\/h3>\n
3 Show Them You Care<\/span><\/h3>\n
4 Branded Music<\/span><\/h3>\n