[et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”4.27.4″ _module_preset=”default” use_background_color_gradient=”on” background_color_gradient_direction=”90deg” background_color_gradient_stops=”#000000 0%|rgba(0,0,0,0) 100%” background_color_gradient_overlays_image=”on” background_image=”https:\/\/moodmedia.com\/wp-content\/uploads\/2025\/08\/infocomm-blog-hero.webp” global_colors_info=”{}”][et_pb_row column_structure=”2_5,3_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_font_size=”55px” background_layout=”dark” header_font_size_tablet=”40px” header_font_size_phone=”40px” header_font_size_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n
Providing an opportunity to deep dive into all things audiovisual, our team attended Infocomm 2025<\/a> and came away with a clear view of where the industry is heading and how the incremental product improvements on show could unlock new possibilities in digital displays, speakers, and amplifiers for our customers.<\/p>\n [\/et_pb_text][et_pb_button button_url=”https:\/\/www.linkedin.com\/company\/mood-media-emea\/” url_new_window=”on” button_text=”Engage with Us” module_class=”mbutton” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_button][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_font_size=”55px” background_layout=”dark” custom_padding=”50px||||false|false” header_font_size_tablet=”40px” header_font_size_phone=”40px” header_font_size_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n Image courtesy of infocommshow.org<\/em><\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Intro” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n This June, the world\u2019s leading audiovisual experts descended on Orlando, Florida for this year\u2019s Infocomm: the largest professional audiovisual trade show in North America. Attracting global manufacturers, integrators, dealers, and end users, the event showcases the latest technology, products, and services to emerge in the fields of audio<\/a>, display, video, digital signage<\/a>, and more. Over 800 companies exhibited, 250 speakers shared their insights, and 30,000 people were in attendance, including the Mood Media team.<\/p>\n Our team, a mix of regular Infocomm attendees and first-time visitors, was universally impressed with the event’s scale and the range of exhibitors. The team also expressed value in the opportunity to have in-person interactions with their industry peers (a rare occurrence now that home working has become more prevalent and workforces are spread across the country).<\/p>\n As Drake Maxwell<\/a>, our Director of Enterprise Business Development, put it: \u201cThis was my first time attending Infocomm and I was blown away by its size – it was one of the biggest events I\u2019ve ever seen and a fantastic learning experience.\u201d<\/p>\n After a packed three days in Florida, here\u2019s what impressed our team the most at Infocomm 2025, the developments that led to the most heated debates, and the new technology that could transform the way brands work with audiovisual systems in the future:<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Section” _builder_version=”4.27.4″ _module_preset=”default” background_color=”#eeeeee” global_colors_info=”{}”][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n For those interested in the audio half of audiovisual technology<\/a>, the team agreed that the technology on show favoured interesting improvements on existing products rather than revolutionary new launches – with one notable exception.<\/p>\n \u201cIt\u2019s fair to say that the audio specialists at Infocomm this year were mostly presenting ideas that improve – and expand – their existing product range,\u201d agreed Ross Brown<\/a>, Systems Design Architect.<\/p>\n That exception? A zero Ohm device that claims to be able to connect an infinite number of 8 Ohm speakers without experiencing any degradation of volume or frequency bandwidth.<\/p>\n \u201cIt\u2019s the new product that I\u2019m probably most keen to test,\u201d explained Randy Meadows<\/a>, Systems Design Architect. \u201cIf it can deliver on its promises, it could be extremely useful for retailers who need to retrofit audio into their stores.\u201d<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/moodmedia.com\/wp-content\/uploads\/2025\/08\/concealed-speakers.webp” alt=”Mood Media Infocomm 2025 Recap – Concealed Speakers” title_text=”concealed-speakers” force_fullwidth=”on” _builder_version=”4.27.0″ _module_preset=”default” border_radii=”on|30px|30px|30px|30px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Alternatives to traditional 70V or 8 Ohm sound systems were presented by several brands, a trend that was noted by our VP of Systems Sales, Greg Gershon<\/a>, and one that is likely to continue to evolve in the coming years.<\/p>\n In the world of amplification, Powersoft amplifiers attracted the attention of Mike Dirks<\/a>, Senior Technical Project Engineer.<\/p>\n \u201cI was impressed by how Powersoft was able to integrate their amplifiers into various audio products, and that includes Dante amplifiers,\u201d Mike clarified. \u201cThere are a whole host of benefits to being able to run PoE to such a small amplifier; it\u2019s convenient and ideal when working with modular displays. The amplifiers also sounded great despite being demonstrated in a busy show space.\u201d<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Elsewhere, exhibitors were showcasing new ways to conceal speakers, which could unlock new possibilities for physical retailers, especially those experimenting with experiential or creating a distinctive aesthetic.<\/p>\n \u201cSonance demonstrated several different ways that their speakers can be concealed or blended into different architectural elements within stores,\u201d shared Brian Kelly<\/a>, our Senior Director of Systems Sales. \u201cExamples on offer ranged from hidden ceiling speakers to models that could be installed on steps so that customers can walk over them.\u201d<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Clarity” _builder_version=”4.27.4″ _module_preset=”default” background_color=”#000000″ global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” background_layout=”dark” module_alignment=”center” global_colors_info=”{}”]<\/p>\n One of the more surprising aspects of this year\u2019s Infocomm for both new and returning attendees was the increased focus on LED displays<\/a> and their related technology.<\/p>\n \u201cI did have the opportunity to go to InfoComm Las Vegas in 2024, but there were a lot more LEDs than I was expecting here,\u201d commented Tanesha Akers<\/a>, Design Manager.<\/p>\n \u201cI\u2019d estimate at least 30-40% of the show space was dedicated to LED displays, it was by far the most dominant category,\u201d agreed John Belt, Technical Project Engineer.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/moodmedia.com\/wp-content\/uploads\/2025\/08\/ultra-black-display.webp” alt=”Mood Media Infocomm 2025 Recap – ultra black LED” title_text=”ultra-black-display” force_fullwidth=”on” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” background_layout=”dark” global_colors_info=”{}”]<\/p>\n In such a crowded field, only the most exceptional new products stood out.<\/p>\n \u201cI have to call out Sony\u2019s ultra-black display technology, I\u2019d consider it a gamechanger,\u201d praised Systems Design Architect, Jay McCutcheon<\/a>. \u201cThe lack of reflection it had compared to other displays was really something.\u201d<\/p>\n \u201cThe depth of black it is able to reach is great for both accessibility and readability,\u201d Randy added. \u201cThe on-screen definition and enhanced text clarity were both seriously impressive.\u201d<\/p>\n \u201cIt\u2019s one of the products I saw that could instantly benefit our customers,\u201d agreed Ross. \u201cWhen presented on Sony\u2019s ultra-black displays, content would be visible from wider angles, which would be ideal for customers looking at a restaurant board from the side or trying to watch a screen while queuing around a carousel.\u201d<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/moodmedia.com\/wp-content\/uploads\/2025\/08\/direct-view-led.webp” alt=”Mood Media Infocomm 2025 Trends & Innovation – Direct View LED” title_text=”direct-view-led” force_fullwidth=”on” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” background_layout=”dark” custom_padding=”50px||||false|false” custom_padding_tablet=”80px||||false|false” custom_padding_phone=”0px||||false|false” custom_padding_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n While Sony was leading the way when it comes to ultra-black displays, one trending product popped up at almost every manufacturer’s stall: direct view LED.<\/p>\n \u201cNearly every display manufacturer has a large all-in-one direct view LED product, so much so that the market is almost flooded,\u201d Ross continued. \u201cThe benefit of these displays is that they can stretch beyond the traditional size limits of LCDs. An LCD display will usually be capped at around 100 inches, but these direct view LEDs can span hundreds of inches.\u201d<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/moodmedia.com\/wp-content\/uploads\/2025\/08\/clear-led.webp” alt=”Mood Media Infocomm 2025 Trends & Innovation – Clear LED” title_text=”clear-led” force_fullwidth=”on” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” background_layout=”dark” custom_padding=”50px||||false|false” custom_padding_tablet=”” custom_padding_phone=”0px||||false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n Clear LED could also offer opportunities for our customers to use display screens more creatively without obstructing the rest of the store.<\/p>\n \u201cI spent some time at the Clear LED booth, which highlighted the benefits and possibilities of this technology very effectively,\u201d explained Craig Breigle<\/a>, Senior Director of Systems Sales. \u201cThey can be deployed as hanging banners, in window displays, and more.\u201d<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Dynamic Displays” _builder_version=”4.27.4″ _module_preset=”default” background_color=”#eeeeee” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” module_alignment=”center” global_colors_info=”{}”]<\/p>\n While not yet tried-and-tested, innovations within LED that caught our team\u2019s attention also included new ultra-thin dual-sided displays and those designed to make content appear as though it\u2019s reaching out of the screen. <\/p>\n \u201cI think there was more movement in the display world than in audio this year,\u201d Ross noted. \u201cOne product that caught my eye was Liantronics\u2019 new thin back-to-back display.\u201d <\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_5,3_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/moodmedia.com\/wp-content\/uploads\/2025\/08\/3d-led.webp” alt=”Mood Media Infocomm 2025 Recap – 3d LED” title_text=”3d-led” force_fullwidth=”on” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n This extremely slim, dual-sided LED display – and others like it – also impressed Michael Roper<\/a>, Technical Designer. \u201cThe displays I saw were less than 2 inches wide but could offer two back-to-back displays with different resolutions to suit outdoor and indoor viewing.\u201d<\/p>\n \u201cIt\u2019s an innovation that closely mirrors what we\u2019ve seen in LCD window display technology, but with a much thinner profile,\u201d added Greg.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Michael was also intrigued by 3D LEDs with undulating imagery. \u201cThese displays were interesting visually, but I\u2019m not sure how well they\u2019ll fare in the real world. I\u2019m a little concerned about the potential risk of breakage.\u201d <\/p>\n The energy consumption of LEDs compared with similar technologies was also a topic of discussion at Infocomm, with several stands, including Ledman, breaking down exactly how different technologies consume different quantities of power, supported by real-time readings. [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_row column_structure=”3_5,2_5″ admin_label=”e-Paper” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Reflecting trends we saw at ISE 2025<\/a>, e-Paper and e-Ink made an impression on our team. Dinocan\u2019s wireless e-Paper was especially noteworthy as it presented an opportunity for drive-thru menus<\/a> or similar window signage that might not have easy access to a mains power source.<\/p>\n \u201cThey work by using an IR emitter to transmit voltage to the back of each display,\u201d explained Jay. \u201cThe technology should be able to power a 13-inch e-Paper screen from a distance of up to 5 meters.\u201d<\/p>\n However, it\u2019s important to note that while e-Paper is evolving and becoming much sharper, it might not be a cost-saving solution for retailers looking to replace their LCD displays.<\/p>\n \u201cMore and more people are releasing e-Ink products, but they\u2019re not necessarily any less expensive than LCD technology,\u201d Greg cautions. \u201cA 43-inch e-Ink display isn\u2019t likely to be any cheaper to buy upfront than an LCD display, and the lifetime costs can also be higher.\u201d<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/moodmedia.com\/wp-content\/uploads\/2025\/08\/e-paper.webp” alt=”Mood Media Infocomm 2025 Recap – ePaper” title_text=”e-paper” force_fullwidth=”on” _builder_version=”4.27.0″ _module_preset=”default” border_radii=”on|30px|30px|30px|30px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”#f8f8f8″ global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Final Thoughts” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n While the technology on display at Infocomm 2025 may not have caused our team to rethink everything they know about audiovisual, it still gave them plenty to consider. Themes that we saw emerge at ISE, such as the expansion of e-Paper and LED sustainability, were continued at Infocomm, while developments to improve display clarity and conceal speakers could have an immediate impact on our customers\u2019 audiovisual setup. <\/p>\n Innovations like devices that can connect infinite 8 Ohm speakers and LED displays with 3D images emerging from the screen may spark conversation, but most manufacturers are focused on incremental improvements that can be deployed into the market at speed. The overall trend in audiovisual is clear: improve sound quality and display clarity while keeping the technology that lies behind these enhancements as small and discreet as possible. [\/et_pb_text][et_pb_button button_url=”https:\/\/www.linkedin.com\/company\/mood-media-emea\/” url_new_window=”on” button_text=”Engage with Us” module_class=”mbutton” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”About the Authors” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_row column_structure=”2_3,1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_toggle title=”Greg Gershon” admin_label=”Greg Toggle” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Greg Gershon – VP Advanced Solutions Group<\/b> Engage with Greg<\/a><\/em><\/p>\n [\/et_pb_toggle][et_pb_toggle title=”Ross Brown” admin_label=”Ross Toggle” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Ross Brown – Advanced Systems Design Architect<\/b> Engage with Ross<\/a>.<\/em><\/p>\n [\/et_pb_toggle][et_pb_toggle title=”Michael Roper” admin_label=”Michael Toggle” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Michael Roper – Director of LED Sales Engineering<\/b> Engage with Michael<\/a>.<\/em><\/p>\n [\/et_pb_toggle][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_3_font_size=”24px” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” header_3_font_size=”24px” global_colors_info=”{}”]<\/p>\n Read More<\/a><\/p>\n [\/et_pb_text][et_pb_divider color=”#eeeeee” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” header_3_font_size=”24px” global_colors_info=”{}”]<\/p>\nConcealed Amplification<\/b><\/h2>\n
Amplification Alternatives<\/b><\/h3>\n
Concealed Speakers<\/b><\/h3>\n
Increased Clarity<\/b><\/h2>\n
Ultra-black Displays<\/b><\/h3>\n
Direct View LED<\/b><\/h3>\n
Clear LED<\/b><\/h3>\n
Dynamic Displays<\/b><\/h2>\n
Dual-Sided LEDs<\/b><\/h3>\n
3D LEDs<\/b><\/h3>\n
Eyes on E-Paper<\/b><\/h2>\n
Emerging Themes<\/b><\/h3>\n
About the Authors<\/b><\/a><\/h4>\n
Greg joined Mood Media in 1993 and has served as global lead of systems sales, design and solution architecture since 2019. During his 30-year career with Mood, he has served in a variety of capacities that include direct sales and account management, local sales management, regional sales management, and general management. Greg\u2019s extensive experience makes him a subject matter expert. His responsibilities have increased from a North American focus to a global one over the past five years.<\/p>\n
Ross has been part of the AV industry since 2001 and has served a variety of roles. With a strong engineering foundation in the live performance space and theater productions, his focus with ASG is in hospitality and resort spaces, as well as speciality retail and restaurant verticals. Ross carries a vast array of certifications that include CTS, Netgear AV\/IP and Switch Networking Certification, QSYS Level 2, Symetrix Composer, AV\/IP Solutions, Bose ESP and Audio Product Certification, and Dante Level 2, among many others.<\/p>\n
Michael has been a vital component of our Sales Engineering team for over 16 years. With extensive experience in using every type of LED technology imaginable, he has become an LED expert for key projects. His deep relationships with overseas manufacturers ensure that the products chosen meet our standards while keeping the overall costs within budget. His attention to detail and practical, hands-on experience in LED systems and innovative technology design enable him to play a key role in many projects.<\/p>\nRelated Articles<\/b><\/h3>\n
ISE 2025 Retail Tech Trends & Insights<\/b><\/h4>\n
Successful Innovation Requires Mastering the Fundamentals First – NRF 2025’s Surprising Insights<\/b><\/h4>\n