{"id":83057,"date":"2019-04-17T18:48:51","date_gmt":"2019-04-17T17:48:51","guid":{"rendered":"https:\/\/moodmedia.com\/mcdonalds\/"},"modified":"2025-06-05T18:55:46","modified_gmt":"2025-06-05T17:55:46","slug":"mcdonalds","status":"publish","type":"page","link":"https:\/\/moodmedia.com\/at\/case-studies\/mcdonalds\/","title":{"rendered":"McDonald&#8217;s"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8220;1&#8243; _builder_version=&#8220;4.19.4&#8243; background_color=&#8220;#9b9b9b&#8220; background_image=&#8220;https:\/\/moodmedia.com\/wp-content\/uploads\/2023\/08\/mcds-2023-hero.webp&#8220; background_blend=&#8220;multiply&#8220; global_colors_info=&#8220;{}&#8220; collapsed=&#8220;on&#8220;][et_pb_row column_structure=&#8220;2_3,1_3&#8243; _builder_version=&#8220;4.16&#8243; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;2_3&#8243; _builder_version=&#8220;4.16&#8243; custom_padding=&#8220;|||&#8220; global_colors_info=&#8220;{}&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text _builder_version=&#8220;4.27.4&#8243; text_font=&#8220;||||||||&#8220; background_layout=&#8220;dark&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h1 class=\"new-hero-ext bold\">Premier Restaurants Rum\u00e4nien <br \/><span class=\"medium\" style=\"color:#ddd;\">Fallstudie<\/span><\/h1>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8220;1_3&#8243; _builder_version=&#8220;4.16&#8243; custom_padding=&#8220;|||&#8220; global_colors_info=&#8220;{}&#8220; custom_padding__hover=&#8220;|||&#8220;][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; admin_label=&#8220;About&#8220; _builder_version=&#8220;4.16&#8243; global_colors_info=&#8220;{}&#8220; collapsed=&#8220;on&#8220;][et_pb_row column_structure=&#8220;3_5,2_5&#8243; _builder_version=&#8220;4.16&#8243; background_size=&#8220;initial&#8220; background_position=&#8220;top_left&#8220; background_repeat=&#8220;repeat&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;3_5&#8243; _builder_version=&#8220;4.16&#8243; custom_padding=&#8220;|||&#8220; global_colors_info=&#8220;{}&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text _builder_version=&#8220;4.27.4&#8243; background_size=&#8220;initial&#8220; background_position=&#8220;top_left&#8220; background_repeat=&#8220;repeat&#8220; use_border_color=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h2>\u00dcber <span style=\"color:#5bc4ba;\" class=\"bold\">Premier Restaurants Rum\u00e4nien<\/span><\/h2>\n<p class=\"intro2\">Premier Restaurants Romania, der Entwicklungslizenznehmer von McDonald&#8217;s in Rum\u00e4nien, betreibt \u00fcber 100 Restaurants &#8211; einschlie\u00dflich Drive-Thrus und McCaf\u00e9s &#8211; in 29 St\u00e4dten. Als einer der f\u00fchrenden rum\u00e4nischen Betreiber von Schnellrestaurants ist das Unternehmen bestrebt, an allen Standorten konsistente Qualit\u00e4t und Innovation zu liefern. <\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8220;2_5&#8243; _builder_version=&#8220;4.16&#8243; custom_padding=&#8220;|||&#8220; global_colors_info=&#8220;{}&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text _builder_version=&#8220;4.27.0&#8243; background_color=&#8220;#eeeeee&#8220; background_size=&#8220;initial&#8220; background_position=&#8220;top_left&#8220; background_repeat=&#8220;repeat&#8220; custom_padding=&#8220;30px|30px|30px|30px|false|false&#8220; border_radii=&#8220;on|10px|10px|10px|10px&#8220; use_border_color=&#8220;off&#8220; border_color=&#8220;#ffffff&#8220; border_style=&#8220;solid&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h3 class=\"moodblue bold\">KURZBESCHREIBUNG<\/h3>\n<ul style=\"margin-top:20px;\">\n<li><a href=\"#\">Hintergrundmusik<\/a><\/li>\n<li><a href=\"#\">Digital Signage<\/a><\/li>\n<li><a href=\"#\">Digitale Men\u00fcboards<\/a><\/li>\n<li><a href=\"#\">Video Walls<\/a><\/li>\n<li><a href=\"#\">Info-Kioske<\/a><\/li>\n<li><a href=\"#\">Touchscreens und Tablets<\/a><\/li>\n<li><a href=\"#\">Inhaltserstellung &amp; CMS<\/a><\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; admin_label=&#8220;Objective&#8220; _builder_version=&#8220;4.27.0&#8243; _module_preset=&#8220;default&#8220; background_color=&#8220;#3d3d3d&#8220; background_image=&#8220;https:\/\/moodmedia.com\/wp-content\/uploads\/2023\/08\/mcds-middle.webp&#8220; background_blend=&#8220;multiply&#8220; global_colors_info=&#8220;{}&#8220; collapsed=&#8220;on&#8220;][et_pb_row _builder_version=&#8220;4.19.4&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.19.4&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_text _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; text_orientation=&#8220;center&#8220; background_layout=&#8220;dark&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h2><b>Zielsetzung<\/b><\/h2>\n<p class=\"intro2\">Das Team, das bereits ein treuer Musikkunde ist, war bereit, das Einkaufserlebnis im Laden zu verbessern. Sie beauftragten Mood Media mit der Leitung einer Initiative zur Modernisierung der Kommunikation am Point of Sale. Das Ziel: die vollst\u00e4ndige Digitalisierung mit einer flexiblen, leistungsstarken L\u00f6sung, die zuverl\u00e4ssigen Service mit hohem Nutzen verbindet.  <\/p>\n<p class=\"intro2\">Der Betreiber entschied sich f\u00fcr Mood als Digital Signage-Partner aufgrund unserer umfassenden Erfahrung und unserer bew\u00e4hrten F\u00e4higkeit, umfassende End-to-End-L\u00f6sungen zu liefern, bei denen Leistung und Skalierbarkeit im Vordergrund stehen. Mood \u00fcbernahm den gesamten Prozess, von der anf\u00e4nglichen Beratung und dem Systemdesign bis hin zur Installation der Hardware, der Erstellung von Inhalten und der langfristigen Wartung. <\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; _builder_version=&#8220;4.16&#8243; background_color=&#8220;#eeeeee&#8220; global_colors_info=&#8220;{}&#8220; collapsed=&#8220;on&#8220;][et_pb_row _builder_version=&#8220;4.19.4&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.19.4&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_text _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h2><b>L\u00f6sungen<\/b><\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8220;1_3,1_3,1_3&#8243; _builder_version=&#8220;4.19.4&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;1_3&#8243; _builder_version=&#8220;4.19.4&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_image src=&#8220;https:\/\/moodmedia.com\/wp-content\/uploads\/2023\/08\/mcd-ds.webp&#8220; title_text=&#8220;mcd-ds&#8220; force_fullwidth=&#8220;on&#8220; admin_label=&#8220;Image&#8220; _builder_version=&#8220;4.19.4&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_image][et_pb_text _builder_version=&#8220;4.27.4&#8243; background_size=&#8220;initial&#8220; background_position=&#8220;top_left&#8220; background_repeat=&#8220;repeat&#8220; use_border_color=&#8220;off&#8220; border_color=&#8220;#ffffff&#8220; border_style=&#8220;solid&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h3 class=\"moodblue\"><b>Digital Signage<\/b><\/h3>\n<p>Mood entwarf, installierte und konfigurierte erfolgreich das gesamte Digital Signage \u00d6kosystem, das Digitale Men\u00fcboards, Video Walls, digitale Preislisten, Info-Kioske, Touchscreens, Tablets und einzelne Bildschirme umfasste, die strategisch in den Restaurants platziert waren.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8220;1_3&#8243; _builder_version=&#8220;4.19.4&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_image src=&#8220;https:\/\/moodmedia.com\/wp-content\/uploads\/2023\/08\/mcds-content.webp&#8220; title_text=&#8220;mcds-Inhalt&#8220; force_fullwidth=&#8220;on&#8220; _builder_version=&#8220;4.19.4&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_image][et_pb_text _builder_version=&#8220;4.27.4&#8243; background_size=&#8220;initial&#8220; background_position=&#8220;top_left&#8220; background_repeat=&#8220;repeat&#8220; use_border_color=&#8220;off&#8220; border_color=&#8220;#ffffff&#8220; border_style=&#8220;solid&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h3 class=\"moodblue\"><b>Inhaltserstellung &amp; CMS<\/b><\/h3>\n<p>Unsere talentierten internen Kreativteams bieten kontinuierliche inhaltliche Unterst\u00fctzung und strategische Beratung. Unser firmeneigenes Harmony CMS verwaltet Videoinhalte und sorgt f\u00fcr eine nahtlose Bereitstellung und einfache lokale Anpassung an allen Restaurantstandorten. <\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8220;1_3&#8243; _builder_version=&#8220;4.19.4&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_image src=&#8220;https:\/\/moodmedia.com\/wp-content\/uploads\/2023\/08\/mcd-ds.webp&#8220; title_text=&#8220;mcd-ds&#8220; force_fullwidth=&#8220;on&#8220; _builder_version=&#8220;4.19.4&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_image][et_pb_text _builder_version=&#8220;4.27.4&#8243; background_size=&#8220;initial&#8220; background_position=&#8220;top_left&#8220; background_repeat=&#8220;repeat&#8220; use_border_color=&#8220;off&#8220; border_color=&#8220;#ffffff&#8220; border_style=&#8220;solid&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h3 class=\"moodblue\"><b>Music<\/b><\/h3>\n<p>Mood kuratiert auch dynamische Overhead-Musik-Playlists, die auf das jugendliche, energiegeladene Publikum der Marke zugeschnitten sind. Zu den Genres geh\u00f6ren Pop, Schlager, Elektro und Club &#8211; alles sorgf\u00e4ltig gemischt, um die Stimmung im Laden frisch und ansprechend zu halten. <\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; _builder_version=&#8220;4.17.4&#8243; background_image=&#8220;https:\/\/us.moodmedia.com\/wp-content\/uploads\/2022\/06\/background-drivethru-white2-scaled.webp&#8220; global_colors_info=&#8220;{}&#8220; collapsed=&#8220;on&#8220;][et_pb_row column_structure=&#8220;1_3,2_3&#8243; _builder_version=&#8220;4.16&#8243; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;1_3&#8243; _builder_version=&#8220;4.16&#8243; custom_padding=&#8220;|||&#8220; global_colors_info=&#8220;{}&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text _builder_version=&#8220;4.27.0&#8243; header_2_font_size=&#8220;40px&#8220; background_size=&#8220;initial&#8220; background_position=&#8220;top_left&#8220; background_repeat=&#8220;repeat&#8220; use_border_color=&#8220;off&#8220; border_color=&#8220;#ffffff&#8220; border_style=&#8220;solid&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h2>Die <span style=\"color:#5bc4ba;\" class=\"bold\">Ergebnisse<\/span><\/h2>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8220;2_3&#8243; _builder_version=&#8220;4.16&#8243; custom_padding=&#8220;|||&#8220; global_colors_info=&#8220;{}&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text _builder_version=&#8220;4.27.4&#8243; background_size=&#8220;initial&#8220; background_position=&#8220;top_left&#8220; background_repeat=&#8220;repeat&#8220; use_border_color=&#8220;off&#8220; border_color=&#8220;#ffffff&#8220; border_style=&#8220;solid&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p class=\"intro2 bold\">Durch die Zusammenarbeit mit Mood hat die digitale Transformation von Premier Restaurants Romania das Kundenerlebnis verbessert und gleichzeitig die operativen Ziele unterst\u00fctzt. Die L\u00f6sung erm\u00f6glicht es dem Personal, die G\u00e4ste in wichtigen Momenten zu informieren, aufzukl\u00e4ren, zu verkaufen und zu inspirieren und so die Positionierung der Marke zu st\u00e4rken und den Gesamtumsatz zu steigern. <\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; admin_label=&#8220;Case Study Contact&#8220; module_id=&#8220;contact&#8220; _builder_version=&#8220;4.16&#8243; background_color=&#8220;#232323&#8243; collapsed=&#8220;on&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_row _builder_version=&#8220;4.16&#8243; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.16&#8243; custom_padding=&#8220;|||&#8220; global_colors_info=&#8220;{}&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text _builder_version=&#8220;4.27.0&#8243; text_font=&#8220;||||||||&#8220; text_orientation=&#8220;center&#8220; background_layout=&#8220;dark&#8220; custom_margin=&#8220;||||false|false&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h2 class=\"bold\">STEIGERN SIE DAS KUNDENERLEBNIS<\/h2>\n<p class=\"intro\">Steigern Sie Ihr Kundenerlebnis mit Mood Media.<br \/>\nKontaktieren Sie uns noch heute, um mehr zu erfahren. <\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8220;Short Contact Form (dark background)&#8220; _builder_version=&#8220;4.15.1&#8243; _module_preset=&#8220;default&#8220; background_layout=&#8220;dark&#8220; global_module=&#8220;40487&#8243; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p>[gravityform id=&#8220;3&#8243; title=&#8220;false&#8220; description=&#8220;false&#8220;]<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Premier Restaurants Rum\u00e4nien Fallstudie\u00dcber Premier Restaurants Rum\u00e4nien Premier Restaurants Romania, der Entwicklungslizenznehmer von McDonald&#8217;s in Rum\u00e4nien, betreibt \u00fcber 100 Restaurants &#8211; einschlie\u00dflich Drive-Thrus und McCaf\u00e9s &#8211; in 29 St\u00e4dten. Als einer der f\u00fchrenden rum\u00e4nischen Betreiber von Schnellrestaurants ist das Unternehmen bestrebt, an allen Standorten konsistente Qualit\u00e4t und Innovation zu liefern. KURZBESCHREIBUNG Hintergrundmusik Digital Signage Digitale Men\u00fcboards Video Walls Info-Kioske Touchscreens und Tablets Inhaltserstellung &amp; CMS Zielsetzung Das Team, das bereits ein treuer Musikkunde ist, war bereit, das Einkaufserlebnis im Laden zu verbessern. Sie beauftragten Mood Media mit der Leitung einer Initiative zur Modernisierung der Kommunikation am Point of Sale. Das Ziel: die vollst\u00e4ndige Digitalisierung mit einer flexiblen, leistungsstarken L\u00f6sung, die zuverl\u00e4ssigen Service mit hohem Nutzen verbindet. Der Betreiber entschied sich f\u00fcr Mood als Digital Signage-Partner aufgrund unserer umfassenden Erfahrung und unserer bew\u00e4hrten F\u00e4higkeit, umfassende End-to-End-L\u00f6sungen zu liefern, bei denen Leistung und Skalierbarkeit im Vordergrund stehen. Mood \u00fcbernahm den gesamten Prozess, von der anf\u00e4nglichen Beratung und dem Systemdesign bis hin zur Installation der Hardware, der Erstellung von Inhalten und der langfristigen Wartung. L\u00f6sungenDigital Signage Mood entwarf, installierte und konfigurierte erfolgreich das gesamte Digital Signage \u00d6kosystem, das Digitale Men\u00fcboards, Video Walls, digitale Preislisten, Info-Kioske, Touchscreens, Tablets und einzelne Bildschirme umfasste, die strategisch [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":83156,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-83057","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>McDonald&#039;s | Mood Media \u00d6sterreich<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"McDonald&#039;s\" \/>\n<meta property=\"og:url\" content=\"https:\/\/moodmedia.com\/at\/case-studies\/mcdonalds\/\" \/>\n<meta property=\"og:site_name\" content=\"Mood Media \u00d6sterreich\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/moodmediauk\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-05T17:55:46+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@MoodMedia_UK\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"6\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/moodmedia.com\\\/at\\\/case-studies\\\/mcdonalds\\\/\",\"url\":\"https:\\\/\\\/moodmedia.com\\\/at\\\/case-studies\\\/mcdonalds\\\/\",\"name\":\"McDonald's | Mood Media \u00d6sterreich\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/moodmedia.com\\\/at\\\/#website\"},\"datePublished\":\"2019-04-17T17:48:51+00:00\",\"dateModified\":\"2025-06-05T17:55:46+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/moodmedia.com\\\/at\\\/case-studies\\\/mcdonalds\\\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/moodmedia.com\\\/at\\\/case-studies\\\/mcdonalds\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/moodmedia.com\\\/at\\\/case-studies\\\/mcdonalds\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/moodmedia.com\\\/at\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Case Studies\",\"item\":\"https:\\\/\\\/moodmedia.com\\\/at\\\/case-studies\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"McDonald&#8217;s\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/moodmedia.com\\\/at\\\/#website\",\"url\":\"https:\\\/\\\/moodmedia.com\\\/at\\\/\",\"name\":\"Mood Media International\",\"description\":\"Experience. 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