{"id":84482,"date":"2021-07-01T14:18:54","date_gmt":"2021-07-01T13:18:54","guid":{"rendered":"https:\/\/moodmedia.com\/case-studies\/karl-lagerfeld\/"},"modified":"2023-06-13T12:14:04","modified_gmt":"2023-06-13T11:14:04","slug":"karl-lagerfeld","status":"publish","type":"page","link":"https:\/\/moodmedia.com\/at\/case-studies\/karl-lagerfeld\/","title":{"rendered":"Karl Lagerfeld"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8220;1&#8243; _builder_version=&#8220;4.9.7&#8243; _module_preset=&#8220;default&#8220; background_image=&#8220;https:\/\/moodmedia.com\/wp-content\/uploads\/2021\/10\/Untitled-design-2.jpg&#8220; parallax=&#8220;on&#8220; parallax_method=&#8220;off&#8220; hover_enabled=&#8220;0&#8243; title_text=&#8220;Karl Lagerfeld header&#8220; sticky_enabled=&#8220;0&#8243;][et_pb_row column_structure=&#8220;1_2,1_2&#8243; _builder_version=&#8220;4.8.1&#8243; _module_preset=&#8220;default&#8220; hover_enabled=&#8220;0&#8243; sticky_enabled=&#8220;0&#8243;][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.8.1&#8243; _module_preset=&#8220;default&#8220;][et_pb_text _builder_version=&#8220;4.9.7&#8243; _module_preset=&#8220;default&#8220; background_layout=&#8220;dark&#8220;]<\/p>\n<h1 class=\"new-hero bold\">KARL LAGERFELD<br \/><span class=\"medium\" style=\"color: #ddd;\">CASE STUDY<\/span><\/h1>\n<div style=\"width: 100%; float: left;\">\n<div style=\"width: 20%; height: 10px; background: #cd102f; float: left; clear: both;\"> <\/div>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.8.1&#8243; _module_preset=&#8220;default&#8220;][et_pb_text _builder_version=&#8220;4.9.7&#8243; _module_preset=&#8220;default&#8220;]<\/p>\n<p class=\"intro2\"><span style=\"font-size: 14pt; color: #ffffff;\">Dank der Empfehlung eines bestehenden High-Fashion-Kunden wurde Mood als perfekter In-Store-Medienpartner empfohlen, um ein fesselndes sensorisches Erlebnis f\u00fcr Karl Lagerfelds Boutiquen weltweit zu entwickeln.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8220;#contact&#8220; button_text=&#8220;Kontaktieren Sie uns&#8220; _builder_version=&#8220;4.8.1&#8243; custom_button=&#8220;on&#8220; button_bg_color=&#8220;#cd102f&#8220; button_border_width=&#8220;0px&#8220; button_icon=&#8220;%%20%%&#8220; button_icon_color=&#8220;#cd102f&#8220; background_layout=&#8220;dark&#8220; button_bg_color__hover_enabled=&#8220;on|hover&#8220; button_bg_color__hover=&#8220;#ffffff&#8220; button_bg_enable_color__hover=&#8220;on&#8220; button_text_color__hover_enabled=&#8220;on|hover&#8220; button_text_color__hover=&#8220;#cd102f&#8220;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; _builder_version=&#8220;4.8.1&#8243; _module_preset=&#8220;default&#8220;][et_pb_row column_structure=&#8220;1_2,1_2&#8243; _builder_version=&#8220;4.8.1&#8243; _module_preset=&#8220;default&#8220;][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.8.1&#8243; _module_preset=&#8220;default&#8220;][et_pb_text _builder_version=&#8220;4.9.7&#8243; _module_preset=&#8220;default&#8220; hover_enabled=&#8220;0&#8243; sticky_enabled=&#8220;0&#8243;]<\/p>\n<h2>\u00dcBER <span class=\"bold\" style=\"color: #cd102f;\">KARL LAGERFELD<\/span><\/h2>\n<p class=\"intro\">Als Marke spiegelt Karl Lagerfeld die unverwechselbare kreative Vision ihres Namensgebers wider. Karl war eine Ikone der Modewelt, erkennbar an seinen dunklen Brillen und gest\u00e4rkten Kragen, und bekannt f\u00fcr seine offenen Ansichten sowie seinen zeitlosen, anspruchsvollen Stil der Konfektionsmode f\u00fcr M\u00e4nner und Frauen.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.8.1&#8243; _module_preset=&#8220;default&#8220;][et_pb_text _builder_version=&#8220;4.9.7&#8243; _module_preset=&#8220;default&#8220; hover_enabled=&#8220;0&#8243; sticky_enabled=&#8220;0&#8243;]<\/p>\n<h2>DER <span class=\"bold\" style=\"color: #cd102f;\">ANSATZ<\/span><\/h2>\n<p class=\"intro\">Die Musikdesigner von Moodkreierten einen einzigartigen Sound f\u00fcr Karl Lagerfelds Image, der eine Reihe bekannter und unbekannter K\u00fcnstler kombinierte, wobei besonderes Augenmerk auf Stimmung und Tempo gelegt wurde. Der ma\u00dfgeschneiderte Soundtrack ist nun an allen 20 Standorten in Frankreich, Deutschland, \u00d6sterreich, den Benelux-L\u00e4ndern, Katar, China und dem Vereinigten K\u00f6nigreich zu h\u00f6ren. <\/p>\n<p>Die von Mood entworfene Musik f\u00e4ngt die Marke Karl Lagerfeld perfekt ein und f\u00fchrt so zu einem weiteren Teil des sensorischen Puzzles, das f\u00fcr einige ausgew\u00e4hlte Gesch\u00e4fte ausgew\u00e4hlt wurde. Die Boutiquen in London, Berlin und Doha setzen jetzt auch D\u00fcfte f\u00fcr Marketingzwecke ein. <\/p>\n<p>In den Niederlanden hat Mood Media vor kurzem eine LED-Wand hinter den Kassen installiert, die den Kunden der Marke einen &#8222;Wow-Faktor&#8220; im Gesch\u00e4ft bietet.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; _builder_version=&#8220;4.8.1&#8243; _module_preset=&#8220;default&#8220;][et_pb_row _builder_version=&#8220;4.8.1&#8243; _module_preset=&#8220;default&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.8.1&#8243; _module_preset=&#8220;default&#8220;][et_pb_image src=&#8220;https:\/\/moodmedia.com\/wp-content\/uploads\/2021\/10\/Upstairs_1.jpg&#8220; title_text=&#8220;Obergeschoss_1&#8243; _builder_version=&#8220;4.9.7&#8243; _module_preset=&#8220;default&#8220; hover_enabled=&#8220;0&#8243; sticky_enabled=&#8220;0&#8243;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8220;4.9.7&#8243; _module_preset=&#8220;default&#8220; column_structure=&#8220;1_2,1_2&#8243;][et_pb_column _builder_version=&#8220;4.9.7&#8243; _module_preset=&#8220;default&#8220; type=&#8220;1_2&#8243;][et_pb_image src=&#8220;https:\/\/moodmedia.com\/wp-content\/uploads\/2021\/10\/WhatsApp-Image-2021-03-11-at-10.25.53-1.jpg&#8220; title_text=&#8220;WhatsApp Image 2021-03-11 at 10.25.53 (1)&#8220; _builder_version=&#8220;4.9.7&#8243; _module_preset=&#8220;default&#8220; hover_enabled=&#8220;0&#8243; sticky_enabled=&#8220;0&#8243;][\/et_pb_image][\/et_pb_column][et_pb_column _builder_version=&#8220;4.9.7&#8243; _module_preset=&#8220;default&#8220; type=&#8220;1_2&#8243;][et_pb_image src=&#8220;https:\/\/moodmedia.com\/wp-content\/uploads\/2021\/10\/Untitled-design-1.jpg&#8220; title_text=&#8220;Untitled design (1)&#8220; _builder_version=&#8220;4.9.7&#8243; _module_preset=&#8220;default&#8220; hover_enabled=&#8220;0&#8243; sticky_enabled=&#8220;0&#8243;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8220;4.8.1&#8243; _module_preset=&#8220;default&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.8.1&#8243; _module_preset=&#8220;default&#8220;][et_pb_image src=&#8220;https:\/\/moodmedia.com\/wp-content\/uploads\/2021\/10\/Downstairs_2.jpg&#8220; title_text=&#8220;Unten_2&#8243; _builder_version=&#8220;4.9.7&#8243; _module_preset=&#8220;default&#8220; hover_enabled=&#8220;0&#8243; sticky_enabled=&#8220;0&#8243;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; custom_padding_last_edited=&#8220;on|desktop&#8220; disabled_on=&#8220;off|off|off&#8220; module_id=&#8220;contact&#8220; _builder_version=&#8220;3.23.3&#8243; background_color=&#8220;#303030&#8243; custom_padding_tablet=&#8220;50px|0|50px|0&#8243; custom_padding_phone=&#8220;&#8220;][et_pb_row _builder_version=&#8220;3.25&#8243; background_size=&#8220;initial&#8220; background_position=&#8220;top_left&#8220; background_repeat=&#8220;repeat&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;3.25&#8243; custom_padding=&#8220;|||&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text _builder_version=&#8220;4.9.7&#8243; header_font=&#8220;||||||||&#8220; header_2_font=&#8220;||||||||&#8220; header_2_font_size=&#8220;45px&#8220; background_size=&#8220;initial&#8220; background_position=&#8220;top_left&#8220; background_repeat=&#8220;repeat&#8220; text_orientation=&#8220;center&#8220; background_layout=&#8220;dark&#8220; module_alignment=&#8220;center&#8220; use_border_color=&#8220;off&#8220;]<\/p>\n<h2 class=\"bold\">SETZEN SIE SICH MIT UNS IN VERBINDUNG<\/h2>\n<p class=\"intro\">Verbessern Sie Ihr Kundenerlebnis durch die Kraft von Mood Media. 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Karl war eine Ikone der Modewelt, erkennbar an seinen dunklen Brillen und gest\u00e4rkten Kragen, und bekannt f\u00fcr seine offenen Ansichten sowie seinen zeitlosen, anspruchsvollen Stil der Konfektionsmode f\u00fcr M\u00e4nner und Frauen.DER ANSATZ Die Musikdesigner von Moodkreierten einen einzigartigen Sound f\u00fcr Karl Lagerfelds Image, der eine Reihe bekannter und unbekannter K\u00fcnstler kombinierte, wobei besonderes Augenmerk auf Stimmung und Tempo gelegt wurde. Der ma\u00dfgeschneiderte Soundtrack ist nun an allen 20 Standorten in Frankreich, Deutschland, \u00d6sterreich, den Benelux-L\u00e4ndern, Katar, China und dem Vereinigten K\u00f6nigreich zu h\u00f6ren. Die von Mood entworfene Musik f\u00e4ngt die Marke Karl Lagerfeld perfekt ein und f\u00fchrt so zu einem weiteren Teil des sensorischen Puzzles, das f\u00fcr einige ausgew\u00e4hlte Gesch\u00e4fte ausgew\u00e4hlt wurde. Die Boutiquen in London, Berlin und Doha setzen jetzt auch D\u00fcfte f\u00fcr Marketingzwecke ein. In den Niederlanden hat Mood Media vor kurzem eine LED-Wand hinter den Kassen installiert, die den Kunden der Marke einen &#8222;Wow-Faktor&#8220; im Gesch\u00e4ft bietet.SETZEN SIE SICH MIT UNS IN VERBINDUNG Verbessern Sie Ihr [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":83156,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-84482","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Karl Lagerfeld | Mood Media \u00d6sterreich<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Karl Lagerfeld\" \/>\n<meta property=\"og:url\" content=\"https:\/\/moodmedia.com\/at\/case-studies\/karl-lagerfeld\/\" \/>\n<meta property=\"og:site_name\" content=\"Mood Media \u00d6sterreich\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/moodmediauk\/\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-13T11:14:04+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@MoodMedia_UK\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/moodmedia.com\\\/at\\\/case-studies\\\/karl-lagerfeld\\\/\",\"url\":\"https:\\\/\\\/moodmedia.com\\\/at\\\/case-studies\\\/karl-lagerfeld\\\/\",\"name\":\"Karl Lagerfeld | Mood Media \u00d6sterreich\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/moodmedia.com\\\/at\\\/#website\"},\"datePublished\":\"2021-07-01T13:18:54+00:00\",\"dateModified\":\"2023-06-13T11:14:04+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/moodmedia.com\\\/at\\\/case-studies\\\/karl-lagerfeld\\\/#breadcrumb\"},\"inLanguage\":\"de-AT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/moodmedia.com\\\/at\\\/case-studies\\\/karl-lagerfeld\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/moodmedia.com\\\/at\\\/case-studies\\\/karl-lagerfeld\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/moodmedia.com\\\/at\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Case Studies\",\"item\":\"https:\\\/\\\/moodmedia.com\\\/at\\\/case-studies\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Karl Lagerfeld\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/moodmedia.com\\\/at\\\/#website\",\"url\":\"https:\\\/\\\/moodmedia.com\\\/at\\\/\",\"name\":\"Mood Media International\",\"description\":\"Experience. 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