{"id":126277,"date":"2021-06-21T20:14:35","date_gmt":"2021-06-21T19:14:35","guid":{"rendered":"https:\/\/moodmedia.com\/2021-shopper-sentiments\/"},"modified":"2023-01-11T10:37:45","modified_gmt":"2023-01-11T10:37:45","slug":"2021-shopper-sentiments","status":"publish","type":"page","link":"https:\/\/moodmedia.com\/au\/2021-shopper-sentiments\/","title":{"rendered":"2021 Shopper Sentiments"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”4.15″ _module_preset=”default” background_color=”#ffffff” background_image=”https:\/\/moodmedia.com\/wp-content\/uploads\/2021\/06\/shopper-hero.jpg” background_video_mp4=”https:\/\/us.moodmedia.com\/wp-content\/uploads\/2021\/06\/Shopper-Sentiment-Background_1.mp4″ background_video_webm=”https:\/\/us.moodmedia.com\/wp-content\/uploads\/2021\/06\/Shopper-Sentiment-Background_1.webm” custom_padding=”0px||||false|false” global_colors_info=”{}”][et_pb_row column_structure=”3_4,1_4″ disabled_on=”on|off|off” admin_label=”Hero – Desktop and Tablet” _builder_version=”4.15″ _module_preset=”default” custom_margin=”0px||||false|false” custom_padding=”||100px||false|false” global_colors_info=”{}”][et_pb_column type=”3_4″ _builder_version=”4.15″ _module_preset=”default” custom_padding=”0px||||false|false” global_colors_info=”{}”][et_pb_image src=”https:\/\/moodmedia.com\/wp-content\/uploads\/2021\/06\/shopper-title.png” alt=”Mood Media Shopper Sentiments Study” title_text=”shopper-title” force_fullwidth=”on” admin_label=”Shopper Sentiment Logo” _builder_version=”4.15″ _module_preset=”default” custom_padding=”||0px||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text admin_label=”Text” _builder_version=”4.15″ _module_preset=”default” background_enable_color=”off” custom_margin=”0px||||false|false” custom_padding=”0px||||false|false” global_colors_info=”{}”]Commentary<\/a>See A Preview<\/a>Contact Us<\/a>[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.15″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.15″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Download the Shopper Sentiments Research Study below.<\/p>\n

[\/et_pb_text][et_pb_button button_url=”https:\/\/moodmedia.com\/wp-content\/uploads\/2021\/08\/2021-Shopper-Sentiments-UK.pdf” url_new_window=”on” button_text=”Download Now” button_alignment=”left” admin_label=”Download Button” _builder_version=”4.13.0″ custom_button=”on” button_text_color=”#ffffff” button_bg_color=”#cd102f” button_border_color=”#cd102f” button_icon=”=||divi||400″ button_icon_color=”#cd102f” background_layout=”dark” button_text_color_hover=”#cd102f” button_border_color_hover=”#ffffff” button_letter_spacing_hover=”0″ button_bg_color_hover=”#ffffff” saved_tabs=”all” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”on” button_text_color__hover=”#cd102f” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”on” button_border_color__hover=”#ffffff” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”on” button_letter_spacing__hover=”0″ button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”on” button_bg_color__hover=”#ffffff” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=”off|on|on” admin_label=”Hero – Mobile” _builder_version=”4.15″ _module_preset=”default” custom_margin=”0px||||false|false” custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.15″ _module_preset=”default” custom_padding=”0px||||false|false” global_colors_info=”{}”][et_pb_image src=”https:\/\/moodmedia.com\/wp-content\/uploads\/2021\/06\/shopper-title-mobile.png” alt=”Mood Media Shopper Sentiments Study” title_text=”shopper-title-mobile” force_fullwidth=”on” admin_label=”Shopper Sentiment Logo” _builder_version=”4.15″ _module_preset=”default” custom_padding=”||0px||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.15″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Download the Shopper Sentiments Research Study below.<\/p>\n

[\/et_pb_text][et_pb_button button_url=”https:\/\/moodmedia.com\/wp-content\/uploads\/2021\/08\/2021-Shopper-Sentiments-UK.pdf” button_text=”Download Now” button_alignment=”left” admin_label=”Download Button” _builder_version=”4.13.0″ custom_button=”on” button_text_color=”#ffffff” button_bg_color=”#cd102f” button_border_color=”#cd102f” button_icon=”=||divi||400″ button_icon_color=”#cd102f” background_layout=”dark” button_text_color_hover=”#cd102f” button_border_color_hover=”#ffffff” button_letter_spacing_hover=”0″ button_bg_color_hover=”#ffffff” saved_tabs=”all” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”on” button_text_color__hover=”#cd102f” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”on” button_border_color__hover=”#ffffff” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”on” button_letter_spacing__hover=”0″ button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”on” button_bg_color__hover=”#ffffff” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_button][et_pb_text admin_label=”Text” _builder_version=”4.15″ _module_preset=”default” background_enable_color=”off” custom_margin=”0px||||false|false” custom_padding=”0px||||false|false” global_colors_info=”{}”]Commentary<\/a>
\nSee A Preview<\/a>
\nContact Us<\/a>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Stats Preview” module_id=”preview” _builder_version=”4.15″ _module_preset=”default” background_image=”https:\/\/moodmedia.com\/wp-content\/uploads\/2021\/06\/abstract-back.jpg” parallax=”on” parallax_method=”off” global_colors_info=”{}”][et_pb_row column_structure=”2_5,3_5″ admin_label=”Stat 1″ _builder_version=”4.15″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.15″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Stat 1″ _builder_version=”4.15″ _module_preset=”default” animation_style=”fade” global_colors_info=”{}”]SHOPPING FEELS GOOD<\/span><\/span>[\/et_pb_text][et_pb_text _builder_version=”4.15″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

80% of consumers globally feel comfortable visiting physical stores now, up from 71% in 2020.<\/span><\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.15″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/moodmedia.com\/wp-content\/uploads\/2021\/06\/80percent.png” title_text=”80percent” _builder_version=”4.15″ _module_preset=”default” animation_style=”fade” scroll_vertical_motion_enable=”on” scroll_vertical_motion=”0|50|50|100|1|0|-1″ global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ admin_label=”Stat 2″ _builder_version=”4.15″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.15″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.15″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

DRIVERS<\/span> DECIDING TO BUY IN STORES VS ONLINE<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.15″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

THE ABILITY TO FEEL, TOUCH AND TRY THE PRODUCT ALSO CONTINUES TO RANK AS THE #1<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.15″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

THE CONVENIENCE OF TAKING THE PURCHASE HOME<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.15″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

THE ABILITY TO BROWSE AND \u0003DISCOVER NEW THINGS<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.15″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.15″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

WHAT SHOPPERS<\/span> MISSED ABOUT STORES<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.15″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

POSSIBILITY OF TOUCHING AND TRYING PRODUCTS ON THE SPOT<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.15″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

SOCIAL ASPECT OF SHOPPING WITH FRIENDS AND LOVED ONES<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.15″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

POSSIBILITY OF BRINGING PURCHASES HOME IMMEDIATELY<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ admin_label=”Stat 3″ _builder_version=”4.15″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.15″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/moodmedia.com\/wp-content\/uploads\/2021\/06\/arrow.png” title_text=”arrow” align=”center” _builder_version=”4.15″ _module_preset=”default” mix_blend_mode=”multiply” animation_style=”fade” scroll_vertical_motion_enable=”on” scroll_vertical_motion=”0|50|50|100|1|0|-1″ global_colors_info=”{}”][\/et_pb_image][et_pb_text admin_label=”Stat 3a” _builder_version=”4.15″ _module_preset=”default” animation_style=”fade” global_colors_info=”{}”]33% of consumers globally have enjoyed Click and Collect\/BOPIS and hope to continue to use this service moving forward.<\/strong> US consumers outpace this global average, with 38% of American respondents<\/span><\/strong> declaring this intent.[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.15″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/moodmedia.com\/wp-content\/uploads\/2021\/06\/car.png” title_text=”car” align=”center” _builder_version=”4.15″ _module_preset=”default” mix_blend_mode=”multiply” animation_style=”fade” animation_delay=”100ms” scroll_vertical_motion_enable=”on” scroll_vertical_motion=”0|50|50|100|1|0|-1″ global_colors_info=”{}”][\/et_pb_image][et_pb_text admin_label=”Stat 3b” _builder_version=”4.15″ _module_preset=”default” animation_style=”fade” global_colors_info=”{}”]Curbside pickup was also among the most appreciated by Americans, ranking third with 33% of US consumers<\/span><\/strong> listing it versus the global average of 19%. <\/strong>[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.15″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/moodmedia.com\/wp-content\/uploads\/2021\/06\/qr.png” title_text=”qr” align=”center” _builder_version=”4.15″ _module_preset=”default” mix_blend_mode=”multiply” animation_style=”fade” animation_delay=”200ms” scroll_vertical_motion_enable=”on” scroll_vertical_motion=”0|50|50|100|1|0|-1″ global_colors_info=”{}”][\/et_pb_image][et_pb_text admin_label=”Stat 3c” _builder_version=”4.15″ _module_preset=”default” animation_style=”fade” global_colors_info=”{}”]Chinese consumers expressed the greatest appreciation for innovative technologies<\/span><\/strong> that brands have introduced during the pandemic. QR codes on all products to see in stores and then buy online (34% in China versus the 17% global average)<\/span><\/strong> were the most popular. [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Introduction” module_id=”intro” _builder_version=”4.15″ _module_preset=”default” global_colors_info=”{}”][et_pb_row column_structure=”2_5,3_5″ _builder_version=”4.15″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.15″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.15″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

2021 SHOPPER SENTIMENTS COMMENTARY<\/h2>\n

Scott Moore<\/strong>
Mood Media Global Chief Marketing Officer<\/p>\n

[\/et_pb_text][et_pb_button button_url=”https:\/\/moodmedia.com\/wp-content\/uploads\/2021\/08\/2021-Shopper-Sentiments-UK.pdf” url_new_window=”on” button_text=”Download Now” button_alignment=”left” admin_label=”Download Button” _builder_version=”4.13.0″ custom_button=”on” button_text_color=”#ffffff” button_bg_color=”#cd102f” button_border_color=”#cd102f” button_icon=”=||divi||400″ button_icon_color=”#cd102f” background_layout=”dark” button_text_color_hover=”#cd102f” button_border_color_hover=”#ffffff” button_letter_spacing_hover=”0″ button_bg_color_hover=”#ffffff” saved_tabs=”all” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”on” button_text_color__hover=”#cd102f” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”on” button_border_color__hover=”#ffffff” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”on” button_letter_spacing__hover=”0″ button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”on” button_bg_color__hover=”#ffffff” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_button][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.15″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.15″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

As the world slowly starts to come out of the COVID pandemic and settles back into a \u201cnormal\u201d shopping mentality, it begs the question: what is \u201cnormal\u201d now?<\/strong> Are shoppers going to behave as though the pandemic never happened, or will some of the attitudes and behaviors they adopted during the pandemic remain with them long into the future?<\/p>\n

This month (June 2021), as a follow-up to a September 2020 study in which we asked 8,000 consumers in four different parts of the world about their shopping activities during the pandemic, we asked 8,000 consumers in those same countries \u2013 the US, UK, France and China \u2013 how they\u2019re feeling and behaving today.<\/p>\n

In the majority of cases, shoppers around the globe say it \u201cfeels good\u201d or \u201cfeels really good\u201d to return to physical stores and experience the things they say they most missed \u2013 and most enjoy – about brick and mortar retail vs online shopping: the ability to touch and try products, the instant gratification of taking something home immediately, the joy of discovery when shopping as a leisure activity, and the fun of shopping with friends or family.<\/p>\n

80% of all shoppers say they are now comfortable or \u201cvery comfortable\u201d returning to physical stores, even though some still worry a bit about catching Covid-19 (32% \u201csomewhat agree\u201d that they still worry, while 16% \u201cstrongly agree). 65% of shoppers say they\u2019re not yet visiting stores as frequently as they did before Covid-19 happened, but 29% say they\u2019re spending more money per visit (46% say they\u2019re spending \u201cmore or less the same\u201d).<\/p>\n

While 46% of all shoppers say they miss the pre-pandemic world in which \u201cI didn\u2019t have to wear a mask,\u201d there are some habits they\u2019ve embraced as a result of COVID and would like to see continue. 38% would like stores to continue offering hand sanitizers at entrances, and 31% say they enjoy the merging of physical and digital and want Click-and-Collect to remain in place. It seems that consumers grew most comfortable with changes in their grocery shopping habits, as 24% now say they would rather continue shopping online for groceries than return to stores. Again, this appears to be a growing indication of consumer comfort levels with the merging of physical and digital commerce.<\/p>\n

With so many consumers eager to \u201cfeel good\u201d<\/span> about shopping again, now is the time for retailers to rise to the occasion and ensure that they\u2019re delivering an elevated Customer Experience. Your shoppers are ready to embrace you. Are you ready for them?<\/p>\n

If you’d like to elevate your Customer Experience to ensure you’re providing an engaging and enriching shopping experience, please contact Mood Media today.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Contact Us” module_id=”contact” _builder_version=”4.15″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.15″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.15″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.15″ _module_preset=”default” text_orientation=”center” global_colors_info=”{}”]<\/p>\n

CONTACT US<\/h2>\n

Contact us to find out how we can help elevate your Customer Experience.<\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Short Contact Form (light background)” _builder_version=”4.15.1″ _module_preset=”default” global_module=”40485″ global_colors_info=”{}”]<\/p>\n