{"id":126437,"date":"2020-09-01T22:09:29","date_gmt":"2020-09-01T22:09:29","guid":{"rendered":"https:\/\/moodmedia.com\/2020-shopper-sentiments\/"},"modified":"2022-08-15T16:36:26","modified_gmt":"2022-08-15T15:36:26","slug":"2020-shopper-sentiments","status":"publish","type":"page","link":"https:\/\/moodmedia.com\/au\/2020-shopper-sentiments\/","title":{"rendered":"2020 Shopper Sentiments"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Hero&#8221; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; background_image=&#8221;https:\/\/moodmedia.com\/wp-content\/uploads\/2020\/08\/ss-blue-back.jpg&#8221; parallax=&#8221;on&#8221; parallax_method=&#8221;off&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;3_5,2_5&#8243; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;2560px&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/moodmedia.com\/wp-content\/uploads\/2020\/08\/shopper-headline.png&#8221; alt=&#8221;2020 Shopper Sentiments&#8221; title_text=&#8221;shopper-headline&#8221; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_button button_url=&#8221;https:\/\/moodmedia.com\/wp-content\/uploads\/2020\/09\/2020-Consumer-Sentiment-Infographic-ALLPages-scaled.jpg&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;View &#038; Download The Study&#8221; button_alignment=&#8221;right&#8221; admin_label=&#8221;Download Study Button&#8221; _builder_version=&#8221;4.13.0&#8243; custom_button=&#8221;on&#8221; button_text_color=&#8221;#ffffff&#8221; button_bg_color=&#8221;#cd102f&#8221; button_border_color=&#8221;#cd102f&#8221; button_icon=&#8221;&#x3d;||divi||400&#8243; button_icon_color=&#8221;#cd102f&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;50px|100px|||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; button_text_color_hover=&#8221;#cd102f&#8221; button_border_color_hover=&#8221;#ffffff&#8221; button_letter_spacing_hover=&#8221;0&#8243; button_bg_color_hover=&#8221;#ffffff&#8221; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221; button_text_size__hover_enabled=&#8221;off&#8221; button_one_text_size__hover_enabled=&#8221;off&#8221; button_two_text_size__hover_enabled=&#8221;off&#8221; button_text_color__hover_enabled=&#8221;on&#8221; button_text_color__hover=&#8221;#cd102f&#8221; button_one_text_color__hover_enabled=&#8221;off&#8221; button_two_text_color__hover_enabled=&#8221;off&#8221; button_border_width__hover_enabled=&#8221;off&#8221; button_one_border_width__hover_enabled=&#8221;off&#8221; button_two_border_width__hover_enabled=&#8221;off&#8221; button_border_color__hover_enabled=&#8221;on&#8221; button_border_color__hover=&#8221;#ffffff&#8221; button_one_border_color__hover_enabled=&#8221;off&#8221; button_two_border_color__hover_enabled=&#8221;off&#8221; button_border_radius__hover_enabled=&#8221;off&#8221; button_one_border_radius__hover_enabled=&#8221;off&#8221; button_two_border_radius__hover_enabled=&#8221;off&#8221; button_letter_spacing__hover_enabled=&#8221;on&#8221; button_letter_spacing__hover=&#8221;0&#8243; button_one_letter_spacing__hover_enabled=&#8221;off&#8221; button_two_letter_spacing__hover_enabled=&#8221;off&#8221; button_bg_color__hover_enabled=&#8221;on&#8221; button_bg_color__hover=&#8221;#ffffff&#8221; button_one_bg_color__hover_enabled=&#8221;off&#8221; button_two_bg_color__hover_enabled=&#8221;off&#8221;][\/et_pb_button][et_pb_text _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;18px&#8221; background_layout=&#8221;dark&#8221; custom_padding=&#8221;|50px||50px|false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><b>WHAT ARE YOUR CUSTOMERS\u00a0THINKING?<br \/><\/b>Mood Media recently conducted a study among 8,000 consumers across four countries to better understand current shopping sentiment. We asked about current shopping behavior, how it has or hasn\u2019t changed since COVID, and what might be driving any specific changes. What did we learn? The answers may surprise you and cause you to rethink your current strategy. <a href=\"#intro\">Read our full analysis below.<\/a><\/p>\n<p><style type=\"text\/css\">footer {display:none !important;}<\/style>\n<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; text_orientation=&#8221;center&#8221; custom_padding=&#8221;|50px||50px|false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div style=\"width:100%;float:left;\"><a class=\"new-jump-b\" href=\"#stats\">See A Sample Of Findings<\/a><\/div>\n<div style=\"width:100%;float:left;\"><a class=\"new-jump-b\" href=\"#method\">Our Methodology<\/a><\/div>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; admin_label=&#8221;Section 1 Stat 1&#8243; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;100px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; background_layout=&#8221;dark&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 class=\" intro2 bold\"><span style=\"color:#000;\">1<\/span> RETURNING TO NON-ESSENTIAL SHOPPING<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/moodmedia.com\/wp-content\/uploads\/2020\/09\/section-1-49-1.png&#8221; title_text=&#8221;section-1-49&#8243; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; animation_direction=&#8221;bottom&#8221; scroll_vertical_motion_enable=&#8221;on&#8221; scroll_vertical_motion=&#8221;0|50|50|100|2|0|-0.5&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; module_id=&#8221;stats&#8221; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; scroll_vertical_motion_enable=&#8221;on&#8221; scroll_vertical_motion=&#8221;0|50|50|100|2|0|0&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"intro2\">Almost half of global consumers <strong><span style=\"color:#fff;\">believe in the possibility of catching COVID-19 while visiting stores<\/span><\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_5,3_5,1_5&#8243; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.15.1&#8243; _module_preset=&#8221;default&#8221; text_orientation=&#8221;right&#8221; scroll_vertical_motion_enable=&#8221;on&#8221; scroll_vertical_motion=&#8221;0|50|50|100|1|0|0&#8243; scroll_horizontal_motion=&#8221;0|50|50|100|2|0|-0.5&#8243; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p class=\"intro2\"><strong><span style=\"color: #fff;\">71% of global consumers feel comfortable<\/span><\/strong> going back to physical stores <span style=\"color: #fff;\">as lockdowns continue to ease in their countries<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/moodmedia.com\/wp-content\/uploads\/2020\/09\/section-1-71-67.png&#8221; title_text=&#8221;section-1-71-67&#8243; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;bottom&#8221; animation_delay=&#8221;200ms&#8221; scroll_vertical_motion_enable=&#8221;on&#8221; scroll_vertical_motion=&#8221;0|50|50|100|1.5|0|-0.5&#8243; scroll_horizontal_motion=&#8221;0|50|50|100|2|0|0&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; scroll_vertical_motion_enable=&#8221;on&#8221; scroll_vertical_motion=&#8221;0|50|50|100|1|0|0&#8243; scroll_horizontal_motion=&#8221;0|50|50|100|2|0|-0.5&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"intro2\"><strong><span style=\"color: #fff;\">67% of global consumers<\/span><\/strong> say they have already returned <strong><span style=\"color: #fff;\">to non-essential retail stores <\/span><\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Section 2&#8243; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; background_image=&#8221;https:\/\/moodmedia.com\/wp-content\/uploads\/2020\/09\/ss-purple-back.jpg&#8221; parallax=&#8221;on&#8221; parallax_method=&#8221;off&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;2_5,3_5&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;2560px&#8221; custom_margin=&#8221;|0px|0px|0px|false|false&#8221; custom_padding=&#8221;|0px|0px|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; background_layout=&#8221;dark&#8221; custom_padding=&#8221;50px|50px|50px|50px|true|true&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 class=\"bold\"><span style=\"color:#e43f24;\">2<\/span> THE VALUE OF SAFETY MEASURES<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;|50px||50px|false|false&#8221; scroll_vertical_motion_enable=&#8221;on&#8221; scroll_vertical_motion=&#8221;0|50|50|100|2|0|-0.5&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"intro2\"><strong>80% of consumers globally feel reassured by the new safety measures set in place<\/strong> <span style=\"color:#e43f24;\">(like requiring masks, available sanitizers, plastic screens,  temperature taking and cashless payments)<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/moodmedia.com\/wp-content\/uploads\/2020\/09\/section-2-80.png&#8221; title_text=&#8221;section-2-80&#8243; admin_label=&#8221;Image&#8221; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|50px||50px|false|false&#8221; animation_direction=&#8221;bottom&#8221; scroll_vertical_motion_enable=&#8221;on&#8221; scroll_vertical_motion=&#8221;0|50|50|100|0.5|0|0&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;2560px&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/moodmedia.com\/wp-content\/uploads\/2020\/09\/section-2-quote-copy-1.png&#8221; title_text=&#8221;section-2-quote copy&#8221; align=&#8221;center&#8221; force_fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; animation_direction=&#8221;right&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Section 3&#8243; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; background_image=&#8221;https:\/\/moodmedia.com\/wp-content\/uploads\/2020\/09\/ss-orange-back.jpg&#8221; parallax=&#8221;on&#8221; parallax_method=&#8221;off&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;2_5,3_5&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;2560px&#8221; custom_margin=&#8221;0px|0px|0px|0px|false|false&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; background_layout=&#8221;dark&#8221; custom_padding=&#8221;100px|50px|50px|50px|false|true&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 class=\"bold\"><span style=\"color:#5bc4ba;\">3<\/span> CHANGING SPENDING HABITS<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;|50px||50px|false|false&#8221; scroll_vertical_motion_enable=&#8221;on&#8221; scroll_vertical_motion=&#8221;0|50|50|100|2|0|-0.5&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"intro2 bold\">31% of consumers globally are spending less money and less time shopping than before COVID-19<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/moodmedia.com\/wp-content\/uploads\/2020\/09\/section-3-31-2.png&#8221; title_text=&#8221;section-3-31&#8243; admin_label=&#8221;Image&#8221; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;0px|50px||50px|false|false&#8221; animation_direction=&#8221;bottom&#8221; scroll_vertical_motion=&#8221;0|50|50|100|1|0|0&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/moodmedia.com\/wp-content\/uploads\/2020\/09\/section-3-3.png&#8221; title_text=&#8221;section-3-3&#8243; align=&#8221;center&#8221; force_fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; animation_direction=&#8221;right&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Section 4&#8243; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; background_image=&#8221;https:\/\/moodmedia.com\/wp-content\/uploads\/2020\/08\/ss-blue-back.jpg&#8221; parallax=&#8221;on&#8221; parallax_method=&#8221;off&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;2560px&#8221; custom_margin=&#8221;|0px|0px|0px|false|false&#8221; custom_padding=&#8221;|0px|0px|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; background_layout=&#8221;dark&#8221; custom_padding=&#8221;|50px||50px|false|true&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 class=\"bold\"><span style=\"color:#000;\">4<\/span> OPTIMISM FOR A RETURN TO NORMALCY VARIES BROADLY<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/moodmedia.com\/wp-content\/uploads\/2020\/09\/section-4-51.png&#8221; title_text=&#8221;section-4-51&#8243; admin_label=&#8221;Image&#8221; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; animation_direction=&#8221;bottom&#8221; scroll_vertical_motion_enable=&#8221;on&#8221; scroll_vertical_motion=&#8221;0|50|50|100|1|0|0&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;|50px||50px|false|false&#8221; scroll_vertical_motion_enable=&#8221;on&#8221; scroll_vertical_motion=&#8221;0|50|50|100|2|0|1&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"intro2 bold\">Over half of consumers globally predict their shopping habits to return to normal by or before summer 2021 <span style=\"font-weight:normal;color:#000;\">with half of these<\/span> (25.5%) expecting a return to normalcy by the end of 2020 <\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/moodmedia.com\/wp-content\/uploads\/2020\/09\/section-4-10.png&#8221; title_text=&#8221;section-4-10&#8243; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; scroll_vertical_motion_enable=&#8221;on&#8221; scroll_vertical_motion=&#8221;0|50|50|100|2|0|-0.5&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;|50px||50px|false|false&#8221; scroll_vertical_motion_enable=&#8221;on&#8221; scroll_vertical_motion=&#8221;0|50|50|100|1|0|0&#8243; global_colors_info=&#8221;{}&#8221;]<span class=\"intro2 bold\">10% of global consumers think their shopping habits will<\/span><br \/>\n<span class=\"new-hero-ext bold\" style=\"color:#000;\">NEVER GO BACK<\/span><br \/>\n<span class=\"intro2 bold\">to what they were Pre-pandemic.<\/span>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Section 5&#8243; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; background_image=&#8221;https:\/\/moodmedia.com\/wp-content\/uploads\/2020\/09\/ss-purple-back.jpg&#8221; parallax=&#8221;on&#8221; parallax_method=&#8221;off&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;2_5,3_5&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;2560px&#8221; custom_margin=&#8221;0px|0px|0px|0px|false|false&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; background_layout=&#8221;dark&#8221; custom_padding=&#8221;|50px|50px|50px|false|true&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 class=\"bold\"><span style=\"color:#e43f24;\">5<\/span> WHY IN-STORE SHOPPING MATTERS<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;|50px||50px|false|false&#8221; scroll_vertical_motion_enable=&#8221;on&#8221; scroll_vertical_motion=&#8221;0|50|50|100|2|0|-0.5&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"intro2 bold\">47% of consumers prefer <span style=\"font-weight:normal;color:#e43f24;\">the ability to<\/span> touch, feel and try the product in-store<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/moodmedia.com\/wp-content\/uploads\/2020\/09\/section-5-copy.png&#8221; title_text=&#8221;section-5 copy&#8221; admin_label=&#8221;Image&#8221; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;|50px||50px|false|false&#8221; animation_direction=&#8221;bottom&#8221; scroll_vertical_motion_enable=&#8221;on&#8221; scroll_vertical_motion=&#8221;0|50|50|100|1.5|0|-0.5&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Section 6&#8243; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; background_image=&#8221;https:\/\/moodmedia.com\/wp-content\/uploads\/2020\/08\/ss-blue-back.jpg&#8221; parallax=&#8221;on&#8221; parallax_method=&#8221;off&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;2_5,3_5&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;2560px&#8221; custom_margin=&#8221;|0px|0px|0px|false|false&#8221; custom_padding=&#8221;|0px|0px|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; background_layout=&#8221;dark&#8221; custom_padding=&#8221;|50px||50px|false|true&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 class=\"bold\"><span style=\"color:#000;\">6<\/span> SOME ARE MORE COMFORTABLE IN CERTAIN TYPES OF STORES<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;|50px||50px|false|false&#8221; scroll_vertical_motion_enable=&#8221;on&#8221; scroll_vertical_motion=&#8221;0|50|50|100|1|0|0&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"intro2 bold\">60% of global respondents deny having certain kinds of stores they feel more comfortable visiting than others. While 40% globally cite having varying comfort levels based on the store type.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/moodmedia.com\/wp-content\/uploads\/2020\/09\/section-6.png&#8221; title_text=&#8221;section-6&#8243; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|50px|||false|false&#8221; scroll_vertical_motion_enable=&#8221;on&#8221; scroll_vertical_motion=&#8221;0|50|50|100|2|0|-0.5&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_image src=&#8221;https:\/\/moodmedia.com\/wp-content\/uploads\/2020\/09\/section-6-2.png&#8221; title_text=&#8221;section-6-2&#8243; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|50px|||false|false&#8221; scroll_vertical_motion_enable=&#8221;on&#8221; scroll_vertical_motion=&#8221;0|50|50|100|2|0|-0.5&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Intro&#8221; module_id=&#8221;intro&#8221; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#ffffff&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 class=\"bold\">OVERVIEW &amp; ANALYSIS<\/h2>\n<p>Allow me to state the obvious: 2020 has been \u2013 and continues to be \u2013 messy for many retailers and those who support them. In addition to worrying about the fundamental health and safety of our employees, families and loved ones, the pandemic has tested our abilities to adjust, adapt, reimagine\u2026 and survive in real time. On-premise businesses have become highly creative in <em>how<\/em> they sell, <em>what<\/em> they sell <em>and to whom<\/em> they sell.<\/p>\n<p>Consumers have also adjusted to new ways of thinking about retail and new shopping behaviors. What would have seemed quite strange five or six months ago now seems increasingly routine. And what consumers would have defined as the \u201cmust haves\u201d of a positive Customer Experience before the pandemic have evolved, as well.<\/p>\n<p><strong>Mood Media recently conducted a study among 8,000 consumers across four countries \u2013 the US, UK, France and China \u2013 to better understand current shopping sentiment.<\/strong> Further, we wanted to understand how (or if) that sentiment might differ amongst countries that are in different stages of covid recovery. During the month of August we asked 2,000 shoppers per country a variety of questions about their current shopping behavior, how it\u2019s changed (or hasn\u2019t changed) since this crisis hit, and what might be driving any specific changes in behavior.<\/p>\n<p><strong>What did we learn?<\/strong> <strong>71% of consumers globally \u2013 and 68% of consumers in the US \u2013 say they are beginning to feel \u201csomewhat\u201d or \u201cvery\u201d comfortable returning to physical stores as local and federal governments begin to ease lockdown regulations.<\/strong> In fact, 67% of shoppers across the globe say they\u2019ve already returned to <em>non-essential <\/em>stores. In the US this number drops to 60%, and in the UK it drops to only 50%. Chinese shoppers, who\u2019ve dealt with the realities of the pandemic and the slow recovery the longest, appear to be the most comfortable at this point with 81% acknowledging non-essential in-store shopping. This is followed by France, where lockdown rules also eased a bit earlier, with 77% of French consumers saying they\u2019ve returned to non-essential shopping.<\/p>\n<p><strong>But as shoppers begin to return to physical stores, it doesn\u2019t mean their fear is behind them.<\/strong> In fact, while 80% of consumers globally feel reassured by new safety measures they see and hear in store, <strong>49% of consumers around the globe \u2013 and 60% of consumers in the US \u2013 still worry that they might catch the virus while shopping.<\/strong> Further, of those who\u2019ve shopped in a physical store since the pandemic hit, 65% of US shoppers describe the Customer Experience as \u201cnot the same,\u201d and 23% describe it as so different that they\u2019ll try to avoid returning soon.<\/p>\n<p>This \u201cgeneral nervousness\u201d among consumers has also led to a change in on-premise behavior. <strong>Many consumers are spending less time in store\u2026 and less money per visit<\/strong>. These consumers have become \u201cmission shoppers,\u201d focused on getting in and out as quickly as possible. <em>Only 3%<\/em> of shoppers across the globe report spending <em>more <\/em>time and <em>more<\/em> money per visit.<\/p>\n<p><strong>So\u2026 where\u2019s the opportunity? It still rests within the core Customer Experience<\/strong>. Those of us in the physical retail business must continue to think through every aspect, every step, of the Customer Experience and find ways to mitigate fear and assure safety along the way. <strong>We must take steps to help shoppers relax and help temper what they describe as a general nervousness. We must become their safety advocates.<\/strong><\/p>\n<p>We must consider things like overhead and digital signage messaging that informs shoppers of the steps the brand is taking to create a clean environment. We must ensure that shoppers actually see those cleaning practices taking place and see <em>all <\/em>employees taking shoppers\u2019 concerns seriously. Like so many retailers have done, we must recommit to things like touchless checkouts and seamless curbside or in-store pickup practices to ease concerns.<\/p>\n<p>If, for now, consumers want a more efficient in-and-out experience, let\u2019s make sure we provide it to them. <strong>We can worry about ways to slow things down to encourage greater browsing and longer dwell times once we\u2019re on the other side of this thing.<\/strong> For now we must find ways to guide them to what they need faster, ways to get them through the payment process faster, ways to increase their comfort levels shopping in \u2013 and returning to \u2013 our places of business.<\/p>\n<p>And of course we can do seemingly simpler things like re-examining in-store music playlists to lighten the mood and\/or taking steps to ensure that our stores smell crisp and clean. <strong>Sensorial elements still matter, perhaps more than ever.<\/strong> We must explore opportunities for small \u201cmoments of joy\u201d that make the shopping experience \u2013 and the shoppers\u2019 spirits \u2013 a bit brighter. <strong>In our efforts to sterilize floors and surfaces, which are absolutely important, let\u2019s be careful that the shopping experience itself doesn\u2019t become sterile along the way. After all, we could all use an extra smile right now.<\/strong><\/p>\n<p>The good news is that we will get past this. While consumers in our survey have differing views on precisely <em>how quickly<\/em> they think their shopping habits will return to a sense of \u201cnormal,\u201d the overwhelming majority of shoppers believe we will get there. <strong>The opportunity to step up and elevate the Customer Experience now can create a lifetime of customer loyalty. For ourselves and for our customers, may we all rise to the occasion.<\/strong><\/p>\n<p>We hope you find this survey interesting, insightful and motivating.<\/p>\n<p>Scott Moore<br \/>Mood Media Global Chief Marketing Officer<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Methodology&#8221; module_id=&#8221;method&#8221; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; background_image=&#8221;https:\/\/moodmedia.com\/wp-content\/uploads\/2020\/09\/ss-orange-back.jpg&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_3,2_3&#8243; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; background_layout=&#8221;dark&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 class=\"bold\" style=\"color:#5bc4ba !important;\">OUR METHODOLOGY<\/h2>\n<h3 class=\"bold\" style=\"color:#5bc4ba !important;\">COUNTRIES<\/h3>\n<p>+ US<br \/>\n+ UK<br \/>\n+ France<br \/>\n+ China <\/p>\n<h3 class=\"bold\" style=\"color:#5bc4ba !important;margin-top:20px;\">WHO?<\/h3>\n<ul>\n<li>8,120 Respondents (at least 2,000 respondents per country)<\/li>\n<li>Ages 16+<\/li>\n<li>50% female, 50% male<\/li>\n<\/ul>\n<h3 class=\"bold\" style=\"color:#5bc4ba !important;\">HOW?<\/h3>\n<ul>\n<li>Online surveys<\/li>\n<li>In-field research conducted by international market research consultancy Censuswide<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/moodmedia.com\/wp-content\/uploads\/2020\/09\/method-map.png&#8221; title_text=&#8221;method-map&#8221; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; scroll_vertical_motion_enable=&#8221;on&#8221; scroll_vertical_motion=&#8221;0|50|50|100|1|0|-0.5&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>WHAT ARE YOUR CUSTOMERS\u00a0THINKING?Mood Media recently conducted a study among 8,000 consumers across four countries to better understand current shopping sentiment. We asked about current shopping behavior, how it has or hasn\u2019t changed since COVID, and what might be driving any specific changes. What did we learn? The answers may surprise you and cause you to rethink your current strategy. Read our full analysis below. See A Sample Of Findings Our Methodology1 RETURNING TO NON-ESSENTIAL SHOPPINGAlmost half of global consumers believe in the possibility of catching COVID-19 while visiting stores71% of global consumers feel comfortable going back to physical stores as lockdowns continue to ease in their countries67% of global consumers say they have already returned to non-essential retail stores 2 THE VALUE OF SAFETY MEASURES80% of consumers globally feel reassured by the new safety measures set in place (like requiring masks, available sanitizers, plastic screens, temperature taking and cashless payments)3 CHANGING SPENDING HABITS31% of consumers globally are spending less money and less time shopping than before COVID-194 OPTIMISM FOR A RETURN TO NORMALCY VARIES BROADLYOver half of consumers globally predict their shopping habits to return to normal by or before summer 2021 with half of these (25.5%) expecting a [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-126437","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>2020 Shopper Sentiments | Mood Media Australia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2020 Shopper Sentiments\" \/>\n<meta property=\"og:url\" content=\"https:\/\/moodmedia.com\/au\/2020-shopper-sentiments\/\" \/>\n<meta property=\"og:site_name\" content=\"Mood Media Australia\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/moodmediauk\/\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-15T15:36:26+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@MoodMedia_UK\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"18 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/moodmedia.com\\\/au\\\/2020-shopper-sentiments\\\/\",\"url\":\"https:\\\/\\\/moodmedia.com\\\/au\\\/2020-shopper-sentiments\\\/\",\"name\":\"2020 Shopper Sentiments | Mood Media Australia\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/moodmedia.com\\\/au\\\/#website\"},\"datePublished\":\"2020-09-01T22:09:29+00:00\",\"dateModified\":\"2022-08-15T15:36:26+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/moodmedia.com\\\/au\\\/2020-shopper-sentiments\\\/#breadcrumb\"},\"inLanguage\":\"en-AU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/moodmedia.com\\\/au\\\/2020-shopper-sentiments\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/moodmedia.com\\\/au\\\/2020-shopper-sentiments\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/moodmedia.com\\\/au\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"2020 Shopper Sentiments\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/moodmedia.com\\\/au\\\/#website\",\"url\":\"https:\\\/\\\/moodmedia.com\\\/au\\\/\",\"name\":\"Mood Media International\",\"description\":\"Experience. 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