{"id":2410998,"date":"2025-02-11T17:02:20","date_gmt":"2025-02-11T17:02:20","guid":{"rendered":"https:\/\/moodmedia.com\/case-studies\/scheels\/"},"modified":"2025-02-17T00:15:52","modified_gmt":"2025-02-17T00:15:52","slug":"scheels","status":"publish","type":"page","link":"https:\/\/moodmedia.com\/au\/case-studies\/scheels\/","title":{"rendered":"SCHEELS"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”4.27.0″ _module_preset=”default” background_color=”#878787″ use_background_color_gradient=”on” background_color_gradient_direction=”90deg” background_color_gradient_stops=”#000000 0%|rgba(0,0,0,0) 100%” background_color_gradient_overlays_image=”on” background_image=”https:\/\/moodmedia.com\/wp-content\/uploads\/2025\/02\/scheels-hero3.webp” background_blend=”multiply” min_height=”50vh” collapsed=”off” global_colors_info=”{}”][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” header_font_size=”44px” background_layout=”dark” max_width=”600px” header_font_size_tablet=”30px” header_font_size_phone=”30px” header_font_size_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n

Digital innovation at scale:<\/span> How SCHEELS transformed the retail experience with immersive digital signage<\/b><\/h1>\n

[\/et_pb_text][et_pb_button button_url=”#contact” button_text=”Contact Us” button_alignment=”left” button_alignment_tablet=”left” button_alignment_phone=”left” button_alignment_last_edited=”off|desktop” module_class=”mbutton” _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”About Section” _builder_version=”4.16″ _module_preset=”default” collapsed=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

About SCHEELS<\/span><\/h2>\n

Founded in 1902, SCHEELS has grown from a single hardware store in Sabin, Minnesota to a premier all-sports retailer with 34 locations across 16 US states. In 2023, SCHEELS partnered with Mood Media to launch a transformative digital signage<\/a> initiative, enhancing the shopping experience across its entire retail footprint. This transformative project leverages state-of-the-art immersive technology, including high-resolution LED displays<\/a> and the powerful Mood Harmony platform<\/a>, to create captivating in-store experiences that engage customers, enhance their brand story, and drive measurable results.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/moodmedia.com\/wp-content\/uploads\/2025\/02\/scheels-digital-screens.webp” alt=”SCHEELS digital signage screens in action” title_text=”scheels-digital-screens” force_fullwidth=”on” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Objective” _builder_version=”4.27.0″ _module_preset=”default” background_color=”#000000″ background_enable_image=”off” background_blend=”multiply” collapsed=”on” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_orientation=”center” background_layout=”dark” max_width=”1000px” module_alignment=”center” global_colors_info=”{}”]<\/p>\n

Objective<\/h2>\n

With consumers increasingly expecting digital engagement and authentic experiences, SCHEELS sought to revolutionise how they connect with customers while creating new opportunities for brand partnerships through an updated retail marketing strategy<\/a>. The project focused on four key goals:<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ use_custom_gutter=”on” gutter_width=”2″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Create Immersive Environments” _builder_version=”4.27.0″ _module_preset=”default” header_level=”h3″ header_font=”||||||||” header_text_color=”#5bc4ba” text_orientation=”center” background_layout=”dark” global_colors_info=”{}”]<\/p>\n

By leveraging the power of digital technology<\/a>, SCHEELS aimed to transform its stores into dynamic and engaging spaces that create memorable customer experiences through innovative digital environments.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Connect with Local Communities” _builder_version=”4.27.0″ _module_preset=”default” header_level=”h3″ header_font=”||||||||” header_text_color=”#5bc4ba” text_orientation=”center” background_layout=”dark” global_colors_info=”{}”]<\/p>\n

SCHEELS aimed to tailor its in-store experiences through targeted and responsive content that speaks directly to the local customer base while maintaining brand consistency across its national footprint.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=” Enhance Brand Storytelling” _builder_version=”4.27.0″ _module_preset=”default” header_level=”h3″ header_font=”||||||||” header_text_color=”#5bc4ba” text_orientation=”center” background_layout=”dark” global_colors_info=”{}”]<\/p>\n

Beyond traditional product displays, SCHEELS leveraged digital signage<\/a> to tell compelling brand stories while enabling dynamic partnerships with major manufacturers through synchronised campaign capabilities.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Optimise Operations” _builder_version=”4.27.0″ _module_preset=”default” header_level=”h3″ header_font=”||||||||” header_text_color=”#5bc4ba” text_orientation=”center” background_layout=”dark” global_colors_info=”{}”]<\/p>\n

Through the consolidation of individual store systems into a unified platform, SCHEELS streamlined content management<\/a> and enhanced network reliability across its store network.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Solution” _builder_version=”4.16″ _module_preset=”default” collapsed=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_orientation=”center” max_width=”1000px” module_alignment=”center” global_colors_info=”{}”]<\/p>\n

Solutions<\/h2>\n

SCHEELS partnered with Mood Media to build a unique in-store experience. Key elements of this installation include:<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ _module_preset=”default” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Immersive Digital Signage<\/b><\/h3>\n

Strategic LED Deployment<\/b><\/h4>\n

Approximately 460 strategically placed LED screens were installed throughout each SCHEELS store, including custom-engineered two-sided column installations and dramatic staircase features, creating five distinct zones that guide the customer journey.<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

High-Resolution Digital Displays<\/b><\/h4>\n

LED walls<\/a>, featuring cutting-edge 1.9mm and 2.6mm SMD (surface-mount device) and GOB (Glue on Board) technology, deliver vibrant visuals with exceptional clarity and brightness. This ensures optimal visibility in any lighting condition, ensuring that digital content is always captivating and impactful.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/moodmedia.com\/wp-content\/uploads\/2025\/02\/scheels-digital-screen-2-scaled.webp” alt=”SCHEELS digital signage above a shoe display” title_text=”scheels-digital-screen-2″ force_fullwidth=”on” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][dsm_image_carousel gallery_ids=”2410592,2410611,2410630,2410649″ sizes=”medium_large” slide_to_show=”3″ dots=”off” grab=”off” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][\/dsm_image_carousel][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”0px||||false|false” custom_padding=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Managed Services<\/b><\/h3>\n

SCHEELS implemented a strategic approach to ensure consistent quality across locations. A comprehensive managed services program<\/a> provides proactive maintenance to prevent issues and extend hardware lifespan. Continuous monitoring enables quick issue resolution, while adherence to SLAs upholds performance standards. This approach minimizes downtime, ensures reliable ad display, and supports seamless operations.<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Content Management<\/b><\/h3>\n

Mood Media’s Harmony platform provides a centralised hub for managing audio and visual content across the SCHEELS network. This digital signage software platform<\/a> enables seamless scheduling of visual assets, easy tracking of performance metrics, valuable insights into customer behaviour, and streamlined advertising revenue management. The platform also streamlines content management and facilitates collaboration between marketing teams and store managers.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][dsm_animated_gradient_text animated_gradient_text=”\u201cWith consumers expecting digital engagement and authentic experiences, we’re evolving how we connect with our customers. These dynamic LED installations represent the next chapter in our stores’ evolution, allowing us to create targeted, responsive content that speaks directly to our local communities while maintaining consistency across our brand.\u201d” heading_html_tag=”h4″ gradient_one_color=”#5bc4ba” gradient_two_color=”#799ae6″ gradient_three_color=”#a80059″ _builder_version=”4.27.0″ _module_preset=”default” header_font_size=”30px” header_line_height=”1.2em” global_colors_info=”{}”][\/dsm_animated_gradient_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]\u2013 Jason Loney, VP of Store Development at SCHEELS[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.25.0″ _module_preset=”default” background_color=”#eeeeee” collapsed=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_3,2_3″ _builder_version=”4.16″ _module_preset=”default” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/moodmedia.com\/wp-content\/uploads\/2025\/02\/scheels-video-walls.webp” alt=”SCHEELS digital signage screens in store” title_text=”scheels-video-walls” force_fullwidth=”on” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Results<\/b><\/h2>\n

Customers are spending more time in SCHEELS stores thanks to immersive digital signage. The comprehensive display network enables targeted promotions and brand partnership campaigns. Through the unified Harmony platform, improved operations and customer insights empower SCHEELS to make data-driven decisions.<\/p>\n

As a result of its strategic partnership with Mood Media, SCHEELS has successfully transformed its retail environment<\/a> into a dynamic and engaging destination for customers. The digital signage solution has improved operational efficiency, enhanced the customer experience, and created a scalable foundation for future growth, including their planned 2026 expansion to Cedar Park, Texas.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Case Study Contact” module_id=”contact” _builder_version=”4.16″ background_color=”#232323″ collapsed=”on” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.0″ text_font=”||||||||” text_orientation=”center” background_layout=”dark” custom_margin=”||||false|false” global_colors_info=”{}”]<\/p>\n

Elevate the customer experience<\/h2>\n

Contact us today to get started.<\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Short Contact Form (dark background)” _builder_version=”4.15.1″ _module_preset=”default” background_layout=”dark” global_module=”40487″ global_colors_info=”{}”]<\/p>\n