[et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”4.27.4″ _module_preset=”default” background_color=”#bfbfbf” use_background_color_gradient=”on” background_color_gradient_direction=”90deg” background_color_gradient_stops=”#000000 0%|rgba(0,0,0,0) 100%” background_color_gradient_overlays_image=”on” background_image=”https:\/\/moodmedia.com\/wp-content\/uploads\/2026\/01\/intertoys-case-study-hero.webp” background_position=”bottom_center” background_blend=”multiply” background_last_edited=”on|phone” use_background_color_gradient_phone=”on” background_color_gradient_stops_phone=”#000000 0%|rgba(0,0,0,0.25) 100%” global_colors_info=”{}”][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” background_layout=”dark” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
[\/et_pb_text][et_pb_button button_url=”#contact” button_text=”Contact Us” button_alignment=”left” button_alignment_tablet=”left” button_alignment_phone=”left” button_alignment_last_edited=”off|desktop” module_class=”mbutton” _builder_version=”4.27.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_button][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”About Section” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_row column_structure=”2_3,1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
With over 200 locations, Intertoys is the premier toy retail chain in the Netherlands, dedicated to transforming traditional shopping into well-organised “play worlds.” Their environments are designed to inspire discovery and fun, successfully anchoring an immersive, family-friendly experience within the physical retail space. To ensure this iconic brand remains future-proof, Intertoys chose to implement a sophisticated phygital retail strategy\u2014a digital layer that supports the personal shopping journey through seamless, modern integration that bridges the gap between tactile play and digital convenience.<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/moodmedia.com\/wp-content\/uploads\/2026\/01\/about-intertorys-1.webp” alt=”Mood Media Intertorys Case Study – digital signage, music and content management” title_text=”about-intertorys” force_fullwidth=”on” _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ border_radii=”on|30px|30px|30px|30px” global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Objective” _builder_version=”4.27.0″ _module_preset=”default” background_color=”#000000″ background_enable_image=”off” background_blend=”multiply” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_orientation=”center” background_layout=”dark” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
Intertoys operates in high-traffic shopping districts where capturing the attention of distracted passersby is a constant challenge. The primary goal was to increase visibility and naturally activate customers to step inside while digitising various forms of in-store communication. Once inside, the brand needed a way to inform and engage shoppers about new releases and promotions without compromising the playful character of the store. The challenge lay in designing an integrated digital solution to create a phygital retail experience that is flexible, scalable, and easy to manage across diverse store formats.<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Solution” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_orientation=”center” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
Through a strategic partnership, Mood Media and Intertoys developed an innovative digital retail formula that empowers the customer journey. This integrated program provides opportunities for visual inspiration and consistent brand engagement across every phase of the store visit.<\/p>\n
[\/et_pb_text][dsm_image_carousel gallery_ids=”2436524,2436562,2436600,2436619″ lazyload=”on” slide_to_show=”2″ dots=”off” slide_to_show_tablet=”2″ slide_to_show_phone=”1″ slide_to_show_last_edited=”on|desktop” _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/dsm_image_carousel][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px||||false|false” custom_padding=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” header_4_text_color=”#000000″ hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
To capture attention immediately upon arrival, Mood Media implemented high-impact digital promo boards<\/a> at store entrances. These displays serve as dynamic communication touchpoints for the latest campaigns and product launches. Engineered specifically for intensive retail environments, the digital promo board is housed in a durable, mobile casing that offers exceptional mobility and versatility. Fully integrated with the Harmony platform, these flexible units ensure Intertoys can deliver up-to-the-minute messaging exactly where it’s needed most.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” header_4_text_color=”#000000″ hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n Inside the store, <\/span>digital signage<\/span><\/a> enhances the experience within specific product categories. These screens support navigation and bring global campaigns to life, with content meticulously tailored to the dynamics of each “play world.” Mood Media handled the delivery and custom installation of these screens, ensuring a consistent, scalable visual solution that integrates perfectly into both compact city stores and spacious XL formats.<\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” header_4_text_color=”#000000″ hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n Powering this digital transformation is Mood Harmony<\/a>\u2014Mood Media\u2019s central content management platform. Through Harmony, the Intertoys marketing team centrally orchestrates all screen content, allowing them to plan and roll out global campaigns with precision. This intuitive interface enables new visuals to go live across the entire network within minutes, ensuring the brand stays attuned to seasonal trends and new releases.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” header_4_text_color=”#000000″ hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n Music plays a defining role in the Intertoys experience, creating an atmosphere where both children and parents feel welcome. The custom music program<\/a> is designed to support the brand\u2019s energy through four clear pillars:<\/p>\n [\/et_pb_text][et_pb_blurb title=”Family Friendly” image_icon_width=”1%” content_max_width=”100%” _builder_version=”4.27.4″ _module_preset=”default” header_level=”h5″ header_text_color=”#799ae6″ header_font_size=”21px” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]A musical mix that connects multiple generations.[\/et_pb_blurb][et_pb_blurb title=”Trustworthy” image_icon_width=”1%” content_max_width=”100%” _builder_version=”4.27.4″ _module_preset=”default” header_level=”h5″ header_text_color=”#799ae6″ header_font_size=”21px” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]Familiar sounds that ensure a relaxed shopping environment.[\/et_pb_blurb][et_pb_blurb title=”Playful” image_icon_width=”1%” content_max_width=”100%” _builder_version=”4.27.4″ _module_preset=”default” header_level=”h5″ header_text_color=”#799ae6″ header_font_size=”21px” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]Cheerful rhythms that align with the brand’s character.[\/et_pb_blurb][et_pb_blurb title=”Accessible” image_icon_width=”1%” content_max_width=”100%” _builder_version=”4.27.4″ _module_preset=”default” header_level=”h5″ header_text_color=”#799ae6″ header_font_size=”21px” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]Feel-good tracks that inspire engagement.[\/et_pb_blurb][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_4_text_color=”#000000″ hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]This curated selection provides a consistent sound that supports the shopping journey without overpowering it, acting as a vital element within the multi-sensory retail environment.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_video src=”https:\/\/youtu.be\/Bc0ibvMqLhU” _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_video][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”#eeeeee” global_colors_info=”{}”][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text content_tablet=”<\/p>\n Mood Media’s integrated AV solution<\/a> was fundamental to achieving the store\u2019s transformation into a cultural hub built on immersive experiences. The custom music<\/a> program immediately delivers the authentic, edgy atmosphere, ensuring customers feel connected the moment they step through the door. The versatile Digital Signage<\/a> and mobile LED wall are vital tools, enabling the store to dynamically promote programming and captivate visitors. The premium Bose Audio System<\/a> allows the store to instantly pivot from background ambiance to high-energy live music and skate events. Crucially, the reuse of existing hardware provided a sustainable and efficient foundation, solidifying the store’s position as London’s premier youth culture destination.<\/p>\n ” content_phone=”<\/p>\n Mood Media’s integrated AV solution<\/a> was fundamental to achieving the store\u2019s transformation into a cultural hub built on immersive experiences. The custom music<\/a> program immediately delivers the authentic, edgy atmosphere, ensuring customers feel connected the moment they step through the door. The versatile Digital Signage<\/a> and mobile LED wall are vital tools, enabling the store to dynamically promote programming and captivate visitors. The premium Bose Audio System<\/a> allows the store to instantly pivot from background ambiance to high-energy live music and skate events. Crucially, the reuse of existing hardware provided a sustainable and efficient foundation, solidifying the store’s position as London’s premier youth culture destination.<\/p>\n ” content_last_edited=”off|desktop” _builder_version=”4.27.0″ _module_preset=”default” custom_padding_tablet=”30px|30px|30px|30px|false|false” custom_padding_phone=”0px|0px|0px|0px|false|false” custom_padding_last_edited=”off|desktop” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n The digital retail formula provides Intertoys with a future-proof foundation for brand excellence through sight and sound. Thanks to a flexible AV infrastructure<\/a> and the central Harmony platform, store communication is now managed with peak efficiency, ensuring every campaign is synchronised across the entire estate.<\/p>\n This integrated approach has activated a recognisable, dynamic brand experience that supports Intertoys\u2019 position as a retail specialist. Beyond permanent locations, the solution\u2019s inherent flexibility allows for easy integration into pop-up stores and major events like LEGO World, ensuring brand integrity is maintained everywhere the Intertoys mission comes to life.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][dsm_animated_gradient_text animated_gradient_text=”\u201cFor 50 years, visiting a physical Intertoys store has been a magical experience for all ages. We see our stores as our brand’s most important marketing asset. Adding a digital experience to the physical store not only enriches the shopping experience but also bridges the gap between our online activities and the offline world. This allows us to inspire and activate people of all ages in our mission to encourage playing as much, as often, and for as long as possible.\u201d” gradient_one_color=”#000000″ gradient_two_color=”#5bc4ba” gradient_three_color=”#799ae6″ gradient_four_color=”#992e69″ _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/dsm_animated_gradient_text][et_pb_text content_tablet=”<\/p>\n Mood Media’s integrated AV solution<\/a> was fundamental to achieving the store\u2019s transformation into a cultural hub built on immersive experiences. The custom music<\/a> program immediately delivers the authentic, edgy atmosphere, ensuring customers feel connected the moment they step through the door. The versatile Digital Signage<\/a> and mobile LED wall are vital tools, enabling the store to dynamically promote programming and captivate visitors. The premium Bose Audio System<\/a> allows the store to instantly pivot from background ambiance to high-energy live music and skate events. Crucially, the reuse of existing hardware provided a sustainable and efficient foundation, solidifying the store’s position as London’s premier youth culture destination.<\/p>\n ” content_phone=”<\/p>\n Mood Media’s integrated AV solution<\/a> was fundamental to achieving the store\u2019s transformation into a cultural hub built on immersive experiences. The custom music<\/a> program immediately delivers the authentic, edgy atmosphere, ensuring customers feel connected the moment they step through the door. The versatile Digital Signage<\/a> and mobile LED wall are vital tools, enabling the store to dynamically promote programming and captivate visitors. The premium Bose Audio System<\/a> allows the store to instantly pivot from background ambiance to high-energy live music and skate events. Crucially, the reuse of existing hardware provided a sustainable and efficient foundation, solidifying the store’s position as London’s premier youth culture destination.<\/p>\n ” content_last_edited=”off|desktop” _builder_version=”4.27.4″ _module_preset=”default” custom_padding_tablet=”30px|30px|30px|30px|false|false” custom_padding_phone=”0px|0px|0px|0px|false|false” custom_padding_last_edited=”off|desktop” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]\u2013 Celvin de Bie, Head of Marketing @ Intertoys[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Case Study Contact” module_id=”contact” _builder_version=”4.16″ background_color=”#232323″ collapsed=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.0″ text_font=”||||||||” text_orientation=”center” background_layout=”dark” custom_margin=”||||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n Contact us today to get started.<\/p>\n [\/et_pb_text][et_pb_text admin_label=”Short Contact Form (dark background)” _builder_version=”4.15.1″ _module_preset=”default” background_layout=”dark” global_module=”40487″ global_colors_info=”{}”]<\/p>\nImmersive Visuals per Play World<\/h4>\n
Mood Harmony\u2122 – One platform, endless flexibility<\/b><\/h3>\n
Music<\/b><\/h3>\n
A cheerful in-store experience for the whole family<\/h4>\n
Results<\/span><\/h2>\n
Results<\/span><\/h2>\n
Results<\/span><\/h2>\n
Results<\/span><\/h2>\n
Results<\/span><\/h2>\n
Elevate the customer experience<\/h2>\n