{"id":768389,"date":"2023-12-04T09:57:31","date_gmt":"2023-12-04T09:57:31","guid":{"rendered":"https:\/\/moodmedia.com\/case-studies\/new-look\/"},"modified":"2024-10-31T15:36:44","modified_gmt":"2024-10-31T15:36:44","slug":"new-look","status":"publish","type":"page","link":"https:\/\/moodmedia.com\/au\/case-studies\/new-look\/","title":{"rendered":"New Look"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”4.19.4″ _module_preset=”default” background_color=”#515151″ background_image=”https:\/\/moodmedia.com\/wp-content\/uploads\/2023\/12\/newlook-hero.webp” background_blend=”multiply” collapsed=”off” global_colors_info=”{}”][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” background_layout=”dark” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

New Look
Case Study<\/span><\/h1>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” background_layout=”dark” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

\u201cWOW!!!! What an achievement in less than two months you and your teams have brought this beautiful shop to life!! Thank you all for all the hard work to get us to open today \u2013 a day earlier than planned!\u201d<\/p>\n

\u2013\u00a0Chloe Easter, Project Manager New Look[\/et_pb_text][et_pb_button button_url=”#contact” button_text=”Contact Us” button_alignment=”left” button_alignment_tablet=”left” button_alignment_phone=”left” button_alignment_last_edited=”on|phone” module_class=”mbutton” _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”About Section” _builder_version=”4.16″ _module_preset=”default” collapsed=”off” global_colors_info=”{}”][et_pb_row column_structure=”2_3,1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

About New Look<\/span><\/h2>\n

New Look has been a pioneering mainstay and brand of choice for high-street fashion since the 1970s. New Look aspires to be the go-to destination for fashion that makes her feel like her very best self, whenever, wherever. They get her, they\u2019ve got her back, and they really know good style \u2013 it’s as simple as that!<\/p>\n

The brand has 364 stores across the UK and in November 2023, New Look was ranked the 4th fastest-growing fashion retailer<\/strong> by Retail Week, based on the year-on-year increase from 2021-2022 (60%). For this project, Mood Media focused on their exciting new Fosse Park location in Leicester, UK.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” background_color=”#eeeeee” custom_padding=”50px|50px|50px|50px|false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Case Study Summary<\/h3>\n
    \n
  • LED Wall<\/li>\n
  • Audio Messaging<\/li>\n
  • Custom Music Playlist<\/li>\n
  • Live DJ<\/li>\n<\/ul>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_video src=”https:\/\/youtu.be\/9FP-HT_aHU8″ image_src=”https:\/\/moodmedia.com\/wp-content\/uploads\/2023\/12\/new-look-screen2.webp” _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_video][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Objective” _builder_version=”4.19.4″ _module_preset=”default” background_color=”#565656″ background_image=”https:\/\/moodmedia.com\/wp-content\/uploads\/2023\/12\/newlook-objective.webp” background_blend=”multiply” collapsed=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_orientation=”center” background_layout=”dark” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

    Objective<\/h2>\n

    Having relocated from their previous location in Fosse Park earlier in the summer, the Mood Media team were enlisted to assist New Look in creating a fresh new store at Fosse Park with an atmosphere that is relevant, exciting and fresh.<\/p>\n

    As New Look continues their mission to remain a leader in inclusive high-street fashion that caters to every size and style, they needed an in-store solution that promotes body-positivity, feel-good vibes and an inspiring shopping experience.<\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Solution” _builder_version=”4.16″ _module_preset=”default” collapsed=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_orientation=”center” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

    Solutions<\/h2>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/moodmedia.com\/wp-content\/uploads\/2023\/12\/newlook-storefront.webp” title_text=”newlook-storefront” align=”center” force_fullwidth=”on” _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ _module_preset=”default” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

    LED Wall<\/b><\/h3>\n

    The large LED solution at this store is located at the front of the 1st floor mezzanine. The location allows both in-store shoppers and passersby throughout Fosse Park to see the engaging glamorous content with eye-catching vibrancy and vividness.<\/p>\n

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    Audio Messaging<\/b><\/h3>\n

    Talking directly to the consumers in-store as they browse with bespoke content messages enables New Look to promote specific offers and news from the brand. These messages are targeted and direct with distinct call-to-action language and create a personality and connection with the consumer through the use of relatable, fresh voiceovers and contemporary backing music.<\/p>\n

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    Custom Music Playlist<\/b><\/h3>\n

    It\u2019s all about the feel-good vibes! The music alone would keep you dancing through the store whether it’s new releases or everyone\u2019s favourite pop hits. Mood Media\u2019s bespoke music playlist has been created to match the New Look mission of body-positivity, inclusivity and celebration of self-love and style.[\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

    Live DJ<\/b><\/h3>\n

    For the opening day, Mood Media provided a live in-house DJ to mix the tunes in-store. This created an exciting atmosphere and enabled consumers and colleagues to feel part of the celebration with a lively house party vibe.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.19.4″ _module_preset=”default” background_color=”#eeeeee” collapsed=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_3,2_3″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Text” _builder_version=”4.27.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

    The Results<\/b><\/h3>\n

    As the sun set on the opening day in November, the New Look store illuminated Fosse Park with its huge LED Wall seen through the glass storefront! \u201cWe had a queue all the way down the retail park for opening!\u201d Assistant Manager Shelley remarked. \u201cCustomers and colleagues love the bright atmosphere in here and we\u2019ve had some really good feedback\u201d.<\/p>\n

    [\/et_pb_text][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]Customers echoed Shelley\u2019s feelings too. Jo, a shopper visiting from Derby said \u201cThe old New Look store didn\u2019t really match the brand to its full potential. This store feels so fresh! It feels very \u2018New Look\u2019!\u201d<\/p>\n

    Chloe Easter of New Look was really pleased with how the installation from Mood Media had gone. \u201cWOW!!!! What an achievement in less than two months you and your teams have brought this beautiful shop to life!! Thank you all for all the hard work to get us to open today \u2013 a day earlier than planned!\u201d<\/p>\n

    The New Look store is a great showcase of how digital and audio solutions can be crafted and tailored to match a brand personality and reflect brand values with creative and engaging content for an immersive and positive consumer experience.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Case Study Contact” module_id=”contact” _builder_version=”4.16″ background_color=”#232323″ collapsed=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.0″ text_font=”||||||||” text_orientation=”center” background_layout=”dark” custom_margin=”||||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

    ELEVATE THE CUSTOMER EXPERIENCE<\/h2>\n

    Elevate your customer experience today. Contact us to get started.<\/p>\n

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