[et_pb_section fb_built=”1″ _builder_version=”4.27.0″ background_color=”rgba(0,0,0,0.28)” background_image=”https:\/\/moodmedia.com\/wp-content\/uploads\/2022\/05\/restaurant-music-a-new-strategy-and-perspective-1400×700-1.jpg” background_blend=”multiply” global_colors_info=”{}”][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.27.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.0″ background_layout=”dark” global_colors_info=”{}”]<\/p>\n
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Hard work and challenging times sure have a way of making you hungry. And as society grapples with all of the implications of COVID-19 and a difficult 2020, the human spirit is craving great dining experiences like never before.<\/strong><\/p>\n [\/et_pb_text][et_pb_button button_url=”https:\/\/us.moodmedia.com\/wp-content\/uploads\/2020\/12\/Restaurant-Music-A-New-Strategy-and-Perspective-Socials.pdf” url_new_window=”on” button_text=”Download This Article” button_alignment=”left” _builder_version=”4.27.0″ custom_button=”on” button_text_color=”#ffffff” button_bg_color=”#cd102f” button_border_color=”#cd102f” button_icon=”=||divi||400″ button_icon_color=”#cd102f” hover_enabled=”0″ button_text_color_hover=”#cd102f” button_border_color_hover=”#ffffff” button_bg_color_hover=”#ffffff” saved_tabs=”all” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”on” button_text_color__hover=”#cd102f” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”on” button_border_color__hover=”#ffffff” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”on” button_bg_color__hover=”#ffffff” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off” module_class=”mbutton” sticky_enabled=”0″][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.0″ text_font=”||||||||” text_text_color=”#000000″ header_font=”||||||||” background_color=”#f8f8f8″ custom_padding=”50px|50px|50px|50px|false|false” global_colors_info=”{}”]<\/p>\n Dinner with your spouse at your favorite restaurant or even Sunday brunch with friends can go a long way for healing quarantine cabin fever. Having an hour or two of laughs and politics-free conversation over French toast, eggs benedict and a mimosa is a feast for an anxious soul. Even a quick bento box from a great sushi spot can be just enough to get us through a stressful Wednesday.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n That\u2019s one of the beauties of serving in this industry. As a restauranteur, the experiences you create have the potential to make a tremendously positive impact on the world. We say potential, because as you know, it takes more than incredible food to create that type of experience. Especially these days.<\/p>\n The recipe for impact isn\u2019t terribly difficult, though it is a bit different than it was before. The first key ingredient is providing your guests with assurance that your restaurant is safe and following the right safety and social distancing protocol. Though when we talk about assurance, we\u2019re also talking about creating a sense of comfort. We\u2019re talking about catering to human emotion.<\/p>\n That\u2019s where exceptional and empathetic service comes in. Your staff understands what your customers are going through because they\u2019re facing many of the same challenges. Make sure they\u2019re bringing their A++ game to their shifts and focused on creating a dining experience that\u2019s more fun, lively and devoid of stress than ever before. Remember \u2013 emotions are contagious, so as a leader it\u2019s your responsibility to instill a positive, empathetic and fun work environment.<\/p>\n So what helps enhance the dining experience, create a sense of comfort for guests and a positive work environment for staff?<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Punchline” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n The Universal Language: Music.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n Perhaps it seems like a shameless plug on our part. But considering just how many hundreds of thousands of restaurants we\u2019ve served over the years, it would be irresponsible of us not to discuss just how important your music is today \u2013 and why it\u2019s so critical to the dining experience in 2020 and beyond.<\/p>\n Music engages us on an emotional level like nothing else. It has the power to help us through the most challenging times. When we\u2019re not feeling like ourselves, music can make us feel whole again. Food can have the same effect, and when you put them together in your dining experience, that\u2019s when you create lifelong memories associated with your brand.<\/p>\n Maybe you\u2019re thinking, \u201cRight. Music is important. Got it.\u201d But when it comes to program and track selection, there\u2019s more to it if you really want to maximize your impact on guests and staff. Here are some quick guiding principles to help you in the months ahead.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”#1″ _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n These days it\u2019s more important than ever to put extra emphasis on creating an upbeat environment throughout your business. We strive to foster this principle when working with our clients, whether they\u2019re independent restaurants or large national or regional chains. The key is to aim for tracks with an uplifting sound and message in the genres that appeal to your clientele and sound like your brand (see #2).<\/p>\n Additionally, keep in mind that a lot of guests are on high alert, and they\u2019ll be extra quick to notice content or lyrics that may be inappropriate for your business. Even if you serve clientele who might appreciate edgy content, err on the side of caution and keep your music clean.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”#2″ _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n Yes, we\u2019re living in challenging times and it\u2019s important that you\u2019re putting extra emphasis on creating a sense of comfort and positivity in the dining experience. While we encourage experimentation, don\u2019t play music that deviates from the brand values and characteristics that make your business unique. Make sure your music exaggerates those key characteristics and provides a familiar experience for returning guests. Make it ring true with your brand personality.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”#3″ _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n#1: Crank Up The Positivity To 11.<\/h3>\n
#2: Stay True To Your Brand.<\/h3>\n
#3: Take Control.<\/h3>\n