https:\/\/us.moodmedia.com\/music-licensing\/<\/a><\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/moodmedia.com\/wp-content\/uploads\/2022\/04\/case-study-music-2.jpg” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”0px||” custom_padding=”0px||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n
#2: The Music Sounds Like Your Restaurant<\/h3>\n
This point may sound odd, but to put it simply, the music you choose should be consistent with the experience you\u2019re trying to create.<\/p>\n
For example, if you\u2019re a fine dining steakhouse, you\u2019ll probably lay off the pop music and go with something that appeals to an older, more sophisticated crowd like smooth jazz. If you\u2019re a Mexican-style restaurant, choose Latin music. Catch our drift? Playing music that doesn\u2019t match the general concept of your restaurant will create a disorienting experience for your guests. Which gets us to 3.<\/p>\n
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#3: The Solution Should Offer A Large Selection Of Programs<\/h3>\n
When it comes to restaurant music, it doesn\u2019t get much worse than looping the same three programs over and over again. You\u2019ll drive your staff nuts and make the experience stale for regular customers. Whatever you do, don\u2019t resort to playing off-brand music just for the sake of variety.<\/p>\n
Instead, keep things fresh and make sure you go with a provider that offers a huge selection of programs and genres that fit the experience you want to create, and make sure these options are updated regularly on your behalf.<\/p>\n
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#4: The Music Delivery Is Reliable<\/h3>\n
Without getting into too many nitty-gritty technical details, one of the last things you want is to have your music not work. Silence can be incredibly awkward in a restaurant, and the skips and blips that often come along with consumer-based streaming technology will disrupt the experience.<\/p>\n
With many new providers in the industry providing only streaming music solutions without a media device, it\u2019s important to remember that the reliability of a device-less solution is entirely dependent upon a) your internet connection, and b) the strength and reliability of the provider\u2019s feed.<\/p>\n
Additionally, if you have other devices and computers consuming bandwidth on your network, your playback quality could be affected as well.<\/p>\n
The point here: make sure you go with a reliable provider that offers a device option for music playback. And if you choose a lower-cost streaming-only solution that doesn\u2019t use a device, it\u2019s even more important to go with an experienced provider.<\/p>\n
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#5: The Service Is “Money Well Spent”<\/h3>\n
Everyone has a different budget for background music, but generally speaking, you get what you pay for. The market for restaurant music is flooded with low-cost providers boasting the latest and greatest. While their platforms may look flashy and innovative, the fact is that many of them lack important qualities such as program variety, control, reliability and service. Additionally, they don\u2019t all provide local on-site service or 24×7 remote support.<\/p>\n
At the end of the day, these elements are well worth the cost of a few extra cents per day that you might pay with a more experienced provider. Be sure to go with a restaurant music provider that offers the peace of mind you deserve.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/moodmedia.com\/wp-content\/uploads\/2022\/05\/voice-male.jpg” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n
#6: The Power Of Human Curation<\/h3>\n
Any IT hack or coder funded by a start-up investor can load up a bunch of songs, sort them by genre and create a streaming music product. But these people aren\u2019t going to build you an effective restaurant music playlist.<\/p>\n
Instead, you want to work with a company that has true music experts who handpick your music and curate your programs.<\/p>\n
These are the folks who not only know and love music, but they also have a keen sense for what different brands should sound like. They\u2019ll even help you make the right selections so that the tunes are consistent with the experience you\u2019re looking to create.<\/p>\n
Platforms and technology are fundamental, but they can\u2019t account for the power of human curation, executed by professional music designers who have a deep understanding for the symbiotic relationship between music, brand and the customer experience.<\/p>\n
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#7: It Meets Your Specific Needs<\/h3>\n
In case you haven\u2019t noticed, an underlying theme in this piece is that effective restaurant music doesn\u2019t come from a one-size-fits-all provider. You want to work with a provider that offers multiple programming options, whether you want a fully-customized solution, preset programs or music streaming for business.<\/p>\n
Additionally, it\u2019s also good to work with a provider that can deliver the music through a medium that works best for you. Not every restaurant wants a solution that uses their internet connection. Sometimes they want it on a CD or need music delivered via satellite. Others want a caching solution that stores the music as it downloads it. No matter your preference, make sure that the music works for you, and not the other way around.<\/p>\n
#8: It Better Be Really Easy To Use<\/h3>\n
Whether your solution uses a background music player or not, you should still be able to easily manage content, set track preferences and schedule programs.<\/p>\n
A poorly designed content management interface or player can cause a ton of confusion \u2013 and that\u2019s the last thing you want to deal with when it comes to managing your restaurant music.<\/p>\n
Make sure you can see a demo of the content management system before you sign up for the solution. Additionally, you\u2019ll also want to make sure that the provider offers telephone and on-site support in the event that you need assistance.<\/p>\n
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#9: Business-Appropriate Content<\/h3>\n
The music you play in your restaurant is a representation of your brand, and if you cater to families, playing inappropriate tracks is an easy way to tarnish your brand image. Whether or not your restaurant music is appropriate for business should never be a concern, which is another reason why it\u2019s so important to work with an experienced professional background music provider that proactively filters content that may turn away moms and dads.<\/p>\n
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#10: It Offers More Than Just Music<\/h3>\n
Restaurant music is an investment in your dining experience \u2013 and what better way to maximize that investment than by working with a music provider that also offers other important services, such as sound systems, satellite TV and digital signage?<\/p>\n
Restaurant music providers that focus on the total experience can offer incredible value and savings by allowing you to bundle your music with additional services. In the end you\u2019ll save money \u2013 and you\u2019ll ultimately make your job easier by working with fewer vendors.<\/p>\n
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Bonus Tip #11: The Music Is Backed By Fast Local Service<\/h3>\n
Getting the music up and running simply isn\u2019t enough. As we briefly mentioned in 8, you want to make sure that your music provider has local technicians they can send over to your location in the event of an issue \u2013 in addition to 24\/7 service by phone and email.<\/p>\n
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CONNECT WITH US<\/h2>\nContact us today and elevate the customer experience at your business.<\/h4>\n
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