[et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” use_background_color_gradient=”on” background_color_gradient_direction=”90deg” background_color_gradient_stops=”#000000 0%|rgba(0,0,0,0) 100%” background_color_gradient_overlays_image=”on” background_image=”https:\/\/moodmedia.com\/wp-content\/uploads\/2025\/12\/shoppers-judge-vibe-hero.webp” background_last_edited=”on|phone” use_background_color_gradient_phone=”on” background_color_gradient_stops_phone=”#000000 0%|rgba(0,0,0,0.54) 100%” global_colors_info=”{}” background__hover_enabled=”off|desktop”][et_pb_row column_structure=”2_5,3_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” header_font_size=”55px” header_line_height=”1.1em” background_layout=”dark” header_font_size_tablet=”40px” header_font_size_phone=”40px” header_font_size_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n
While today’s retailers are locked in a fierce battle over price points and inventory, our latest retail data solutions reveal a shift in consumer behaviour that is much harder for competitors to replicate: the power of a curated, sensory-driven atmosphere.<\/p>\n
[\/et_pb_text][et_pb_button button_url=”#contact” button_text=”Engage with Us” module_class=”mbutton” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_row column_structure=”2_3,1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
You walk into a retail store on a Saturday afternoon, and before you\u2019ve consciously registered what you\u2019re hearing, the upbeat, on-brand playlist has shifted your mood. The lighting is warm, the scents are well-balanced. Digital screens near the entrance show off new arrivals that align with the season and are exactly what you\u2019ve been looking for. You came in for one thing, but 30 minutes later, you\u2019re still browsing, considering, and adding new things to your cart.<\/p>\n
That\u2019s the power of in-store media done right. Price and product matter, especially in today\u2019s economy. But the sensory experience of the in-store environment plays a bigger role in how shoppers feel and buy than most retailers realise.<\/p>\n
We surveyed American shoppers to understand exactly how in-store media like music, in-store messaging, and digital screens affect their shopping journeys and product discovery. We found that approximately 43% of shoppers say the atmosphere is what stands out most<\/strong> in their favourite stores. The key? Alignment.<\/p>\n When in-store media elements are intentionally designed to complement each other, they create a cohesive experience that influences how long shoppers stay, what they discover, and whether they come back. Misaligned elements can have the opposite effect, leaving shoppers feeling disconnected from the brand.<\/p>\n Here\u2019s what else we learned about how shoppers choose stores.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”#eeeeee” custom_padding=”30px|30px|30px|30px|false|false” border_radii=”on|20px|20px|20px|20px” global_colors_info=”{}”][et_pb_circle_counter number=”43″ bar_bg_color=”#799ae6″ circle_color=”#FFFFFF” circle_color_alpha=”0.85″ _builder_version=”4.27.4″ _module_preset=”default” number_font=”|700|||||||” number_text_color=”#799ae6″ number_font_size=”72px” global_colors_info=”{}”][\/et_pb_circle_counter][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_orientation=”center” global_colors_info=”{}”]<\/p>\n 43% of shoppers say the atmosphere is what stands out most in their favorite stores.<\/strong> <\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”#799ae6″ global_colors_info=”{}”][et_pb_row column_structure=”1_3,2_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_number_counter title=”of surveyed shoppers said in-store media catches their attention and actually strengthens their connection to a brand.” number=”63″ _builder_version=”4.27.4″ _module_preset=”default” title_text_color=”#FFFFFF” title_line_height=”1.4em” number_font=”|700|||||||” number_text_color=”#000000″ global_colors_info=”{}”][\/et_pb_number_counter][et_pb_divider color=”rgba(255,255,255,0.18)” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#FFFFFF” header_2_text_color=”#000000″ header_2_font_size=”40px” global_colors_info=”{}”]<\/p>\n Between inflation, tariffs, and the general state of the economy, shoppers are eager to find the best deals and prices. However, price alone is not a competitive differentiator anymore. Retailers must prioritize creating an in-store environment that justifies the trip, transforms browsing into discovery, and makes customers feel something worth returning for.<\/p>\n Atmosphere shapes discovery, drives conversion, and builds lasting brand connections. Around 63% of surveyed shoppers said in-store media catches their attention and actually strengthens their connection to a brand.<\/strong> A beauty retailer that has an amazing fragrance, a sustainable fashion brand using digital signage to break down their supply chain, an outdoor retailer playing indie rock \u2014 these sensory experiences resonate more deeply and foster loyalty with customers.<\/p>\n A well-designed environment sets the right tone and turns shoppers into advocates. Over half of respondents believe an engaging in-store moment was compelling enough to share<\/strong>, either on social media (19%) or in conversations with friends and family (44%). Younger generations are likely to talk about memorable experiences, as 50% share them with their circle<\/strong>, while 27% post about them online.<\/strong><\/p>\n Atmosphere can be subtle, but it\u2019s one of retail\u2019s most accessible loyalty levers. Unlike foot traffic or market conditions, atmosphere is something retailers can design and control, and it gives brands and retailers the opportunity to build deeper relationships with customers.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n The National Retail Federation<\/a> estimates that holiday sales will surpass $1 trillion<\/a> for the first time all year. A huge part of that success comes down to the in-store holiday spirit<\/a>: festive instrumentals and indie covers, digital screens promoting holiday deals, audio messages about the extended holiday return policy. About 90% of shoppers say a store\u2019s music, visuals, and store design match their mood at least sometimes, including the 13% who say it always matches their mood.<\/p>\n Good vibes mean higher sales. About a quarter (24%) say that in-store media<\/a> frequently engages them more deeply and causes them to linger.<\/strong> Every extra minute a shopper spends in-store increases the likelihood they\u2019ll discover something unexpected, like finding the perfect gift they weren\u2019t actively searching for. This environmental personalisation lets you meet the emotional expectations of customers while they\u2019re in the store.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][dsm_blob_image blob_image=”https:\/\/moodmedia.com\/wp-content\/uploads\/2025\/12\/shopper-in-store-vibe.webp” alt=”Mood Media – When the vibe is right, shoppers stick around” title_text=”shopper-in-store-vibe” blob_shapes=”image_two” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/dsm_blob_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”#eeeeee” global_colors_info=”{}”][et_pb_row column_structure=”2_3,1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” header_2_text_color=”#000000″ header_2_font_size=”40px” global_colors_info=”{}”]<\/p>\n Shoppers already know what works. About 56% find on-brand music and timely promotions to be the most useful in-store content.<\/strong> Music<\/a> makes people feel good, and it creates subtle cues that make shoppers feel welcome and willing to engage. Timely promotions match the energy of the season while delivering immediate, actionable value that can influence purchase decisions on the spot.<\/p>\n This combination of vibe and value resonates especially well with younger audiences. Millennials and Gen Z tend to be more atmosphere-driven overall, as 32% say in-store media encourages them to browse longer<\/strong> (compared to 41% of Baby Boomers and Silent Generation shoppers who say it doesn\u2019t affect their experience at all). Younger shoppers (17%) also value music more than older shoppers do (3%). As they grow in purchasing power, getting the atmosphere right is essential for staying relevant.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_number_counter title=”of shoppers find on-brand music and timely promotions to be useful in-store.” number=”56″ _builder_version=”4.27.4″ _module_preset=”default” title_line_height=”1.4em” number_font=”|700|||||||” global_colors_info=”{}”][\/et_pb_number_counter][et_pb_divider color=”#ffffff” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_divider][et_pb_number_counter title=”of Millennial and Gen Z shoppers say in-store media encourages them to browse longer.” number=”32″ _builder_version=”4.27.4″ _module_preset=”default” title_line_height=”1.4em” number_font=”|700|||||||” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”#000000″ global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_text_color=”#FFFFFF” header_2_text_color=”#FFFFFF” header_2_font_size=”40px” text_orientation=”center” max_width=”1100px” module_alignment=”center” global_colors_info=”{}”]<\/p>\n Shoppers love stores that help them find what they need quickly. Around 23% say navigation cues are the most memorable part of their store visit, signalling just how much friction-free shopping matters. Digital signage that guides shoppers down certain aisles or highlights a sale or a beloved brand actively shapes the path to purchase.<\/p>\n And when in-store media highlights a product, shoppers take action:<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_circle_counter number=”24″ bar_bg_color=”#799ae6″ circle_color=”#FFFFFF” circle_color_alpha=”0.85″ _builder_version=”4.27.4″ _module_preset=”default” number_font=”|700|||||||” number_text_color=”#799ae6″ number_font_size=”72px” global_colors_info=”{}”][\/et_pb_circle_counter][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_text_color=”#799ae6″ header_2_text_color=”#FFFFFF” header_2_font_size=”40px” text_orientation=”center” global_colors_info=”{}”]<\/p>\n look it up online<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_circle_counter number=”23″ bar_bg_color=”#799ae6″ circle_color=”#FFFFFF” circle_color_alpha=”0.85″ _builder_version=”4.27.4″ _module_preset=”default” number_font=”|700|||||||” number_text_color=”#799ae6″ number_font_size=”72px” global_colors_info=”{}”][\/et_pb_circle_counter][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_text_color=”#799ae6″ header_2_text_color=”#FFFFFF” header_2_font_size=”40px” text_orientation=”center” global_colors_info=”{}”]<\/p>\n search for it immediately in-store<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_circle_counter number=”21″ bar_bg_color=”#799ae6″ circle_color=”#FFFFFF” circle_color_alpha=”0.85″ _builder_version=”4.27.4″ _module_preset=”default” number_font=”|700|||||||” number_text_color=”#799ae6″ number_font_size=”72px” global_colors_info=”{}”][\/et_pb_circle_counter][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_text_color=”#799ae6″ header_2_text_color=”#FFFFFF” header_2_font_size=”40px” text_orientation=”center” global_colors_info=”{}”]<\/p>\n take a picture or note it for later<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_number_counter title=”of shoppers convert that moment of attention into tangible next steps.” number=”60″ _builder_version=”4.27.4″ _module_preset=”default” title_text_color=”#000000″ title_line_height=”1.4em” number_font=”|700|||||||” number_text_color=”#799ae6″ background_color=”#FFFFFF” custom_padding=”30px|30px|30px|30px|false|false” border_radii=”on|20px|20px|20px|20px” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_text_color=”#FFFFFF” link_text_color=”#5bc4ba” header_2_text_color=”#FFFFFF” header_2_font_size=”40px” global_colors_info=”{}”]<\/p>\n That means over 60% of shoppers convert that moment of attention into tangible next steps.<\/strong> While 27% say they simply notice the media<\/strong>, the majority are moving from awareness to intent, and often to purchase.<\/p>\n This is where navigation becomes a conversion tool. By helping shoppers discover products they didn\u2019t know they needed or quickly find what they came for, the in-store environment eases decision-making and builds confidence. Easy navigation<\/a> and discovery help people feel better about their experience while encouraging them to spend more.<\/p>\n Notably, older and younger generations value navigation differently. Baby Boomers and the Silent Generation place more value on messages<\/a> or displays<\/strong> that make it easier to navigate or discover products (45%<\/strong>) compared to Millennials and Gen Z<\/strong> (15%<\/strong>), who prioritise music and overall vibe.<\/p>\n At the same time, 19% of younger shoppers say they remember specific products or screen displays<\/strong>, a higher rate than other age groups. As the \u201clittle treats<\/a>\u201d generations, Millennials and Gen Z may not consciously value navigation, but they\u2019re still aware of and responsive to it. In-store environments that balance atmosphere with clear navigation cues are capturing the spending habits of both younger and older shoppers.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n When it comes to in-store media execution, not all retail<\/a> categories are created equal. And shoppers have opinions about who\u2019s doing it well and who isn\u2019t.<\/p>\n Fashion and apparel retailers<\/strong> are leading the pack, with 53% of shoppers<\/strong> saying they do in-store media well. Clothing stores seem to understand that atmosphere sells, making their in-store environment an immersive experience where music, messaging, and visuals work together to inspire shoppers.<\/p>\n Grocery stores<\/a> (44%)<\/strong> and department stores (42%)<\/strong> aren\u2019t far behind, as grocery stores like Kroger and Albertsons are embracing in-store retail media<\/a>, and department stores like Macy\u2019s push in-store campaigns through digital screens.<\/p>\n On the flip side, QSRs<\/a>, fast-casual restaurants, and home goods stores are underperforming, pointing to major gaps in the in-store experience. Why? Many of these locations suffer from uninspired environments, generic playlists, and displays that fail to engage. This is where a solid in-store media strategy can turn the gap into opportunity, creating environments that feel intentional while naturally capturing attention instead of competing for it.<\/p>\n [\/et_pb_text][et_pb_divider color=”#eeeeee” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Shoppers will only grow more eager for immersive experiences. They\u2019re most looking forward to:<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_number_counter number=”50″ _builder_version=”4.27.4″ _module_preset=”default” title_font=”|700|||||||” title_text_color=”#000000″ number_font=”|700|||||||” global_colors_info=”{}”][\/et_pb_number_counter][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_orientation=”center” global_colors_info=”{}”]<\/p>\n Digital screens<\/a> or signage with promotions or demos<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_number_counter number=”40″ _builder_version=”4.27.4″ _module_preset=”default” title_font=”|700|||||||” title_text_color=”#000000″ number_font=”|700|||||||” global_colors_info=”{}”][\/et_pb_number_counter][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_orientation=”center” global_colors_info=”{}”]<\/p>\n Interactive kiosks<\/a> or touchscreens<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_number_counter number=”39″ _builder_version=”4.27.4″ _module_preset=”default” title_font=”|700|||||||” title_text_color=”#000000″ number_font=”|700|||||||” global_colors_info=”{}”][\/et_pb_number_counter][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_orientation=”center” global_colors_info=”{}”]<\/p>\n Music<\/a> or sound that adapts to shopping behaviour<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider color=”#eeeeee” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n The future of in-store media means creating responsive, dynamic environments that feel personalised and intentional. That\u2019s how you get shoppers through the door and make it hard for them to leave.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Conclusion” _builder_version=”4.27.4″ _module_preset=”default” background_color=”#eeeeee” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” header_3_font_size=”33px” global_colors_info=”{}”]<\/p>\n Shoppers notice, remember, and reward stores that get the environment right. As we head into the busiest shopping season of the year and beyond, retailers who design experiences that resonate emotionally are poised to take the lion\u2019s share of shoppers\u2019 loyalty and attention.<\/p>\n Give shoppers something they can’t get online: an atmosphere worth returning for. When your in-store media is aligned and intentional, it creates the kind of cohesive experience that keeps people coming back. The same principles that make retail environments memorable apply across the hospitality industry. Mood Media helps brands in retail, QSR, and beyond create environments that drive discovery, extend dwell time, and build lasting connections. Explore our solutions<\/a> or reach out to our team<\/a> to design an experience your shoppers will remember.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”About the Authors” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_row column_structure=”2_3,1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_toggle title=”PANBlast” admin_label=”PanBlast Toggle” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n PANBlast, a division of PAN, serves emerging and high-growth brands spanning the B2B SaaS technology sector. With more than 20 years of success, we have a deep understanding of the unique challenges in scaling a SaaS business. By working with PANBlast, you\u2019ll get a modern SaaS PR agency that understands how to deliver PR programs to drive business impact.<\/p>\n [\/et_pb_toggle][et_pb_divider color=”#eeeeee” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_toggle title=”Mood Media Survey” admin_label=”Survey Toggle” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Mood Media surveyed 1,000 U.S. adults ages 18+ in 2025, in partnership with Dynata, a leading global data and insights platform that connects researchers with consumers and business professionals. The study examined shopping behaviors, sensory preferences, and the impact of in-store atmospheric elements across different demographics. The research analyzed customer responses to music, scent, and visual design, generational differences in shopping habits, and attitudes toward retail experiences in retail and hospitality environments.<\/p>\n [\/et_pb_toggle][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” header_3_font_size=”24px” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” header_3_font_size=”24px” global_colors_info=”{}”]<\/p>\nAtmosphere is not background noise<\/b><\/h2>\n
When the vibe is right, shoppers stick around<\/b><\/h2>\n
Good music and timely promos are shopper favourites<\/b><\/h2>\n
Easy to find, easy to buy<\/b><\/h2>\n
Which retailers have room for growth<\/b><\/h2>\n
The takeaway: Don\u2019t underestimate the power of atmosphere<\/b><\/h3>\n
About the Authors<\/b><\/a><\/h4>\n
About the Survey<\/b><\/a><\/h4>\n
Related Articles<\/b><\/h3>\n
How Sensory Design is Reshaping Seasonal Shopping<\/b><\/h4>\n