{"id":119904,"date":"2021-11-01T09:23:37","date_gmt":"2021-11-01T09:23:37","guid":{"rendered":"https:\/\/moodmedia.com\/letat-desprit-des-consommateurs-en-2020\/"},"modified":"2021-11-01T09:23:37","modified_gmt":"2021-11-01T09:23:37","slug":"letat-desprit-des-consommateurs-en-2020","status":"publish","type":"page","link":"https:\/\/moodmedia.com\/be-fr\/letat-desprit-des-consommateurs-en-2020\/","title":{"rendered":"L&rsquo;\u00e9tat d&rsquo;esprit des consommateurs en 2020"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00a0\u00bb1&Prime; admin_label=\u00a0\u00bbHero\u00a0\u00bb _builder_version=\u00a0\u00bb4.5.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_image=\u00a0\u00bbhttps:\/\/moodmedia.com\/wp-content\/uploads\/2020\/08\/ss-blue-back.jpg\u00a0\u00bb parallax=\u00a0\u00bbon\u00a0\u00bb parallax_method=\u00a0\u00bboff\u00a0\u00bb custom_margin=\u00a0\u00bb0px||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||||false|false\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb3_5,2_5&Prime; _builder_version=\u00a0\u00bb4.5.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb max_width=\u00a0\u00bb2560px\u00a0\u00bb custom_margin=\u00a0\u00bb0px||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||||false|false\u00a0\u00bb][et_pb_column type=\u00a0\u00bb3_5&Prime; _builder_version=\u00a0\u00bb4.5.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/moodmedia.com\/wp-content\/uploads\/2020\/08\/shopper-headline.png\u00a0\u00bb alt=\u00a0\u00bbL&rsquo;\u00e9tat d&rsquo;esprit des consommateurs 2020&Prime; title_text=\u00a0\u00bbshopper-headline\u00a0\u00bb _builder_version=\u00a0\u00bb4.5.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb0px||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||||false|false\u00a0\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00a0\u00bb2_5&Prime; _builder_version=\u00a0\u00bb4.5.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb0px||||false|false\u00a0\u00bb][et_pb_button button_url=\u00a0\u00bbhttps:\/\/moodmedia.com\/wp-content\/uploads\/2020\/09\/2020-Consumer-Sentiment-Infographic-ALLPages-scaled.jpg\u00a0\u00bb url_new_window=\u00a0\u00bbon\u00a0\u00bb button_text=\u00a0\u00bbVoir et t\u00e9l\u00e9charger l&rsquo;\u00e9tude\u00a0\u00bb button_alignment=\u00a0\u00bbright\u00a0\u00bb admin_label=\u00a0\u00bbDownload Study Button\u00a0\u00bb _builder_version=\u00a0\u00bb4.9.7&Prime; custom_button=\u00a0\u00bbon\u00a0\u00bb button_text_color=\u00a0\u00bb#ffffff\u00a0\u00bb button_bg_color=\u00a0\u00bb#cd102f\u00a0\u00bb button_border_color=\u00a0\u00bb#cd102f\u00a0\u00bb button_icon=\u00a0\u00bb%%28%%\u00a0\u00bb button_icon_color=\u00a0\u00bb#cd102f\u00a0\u00bb background_layout=\u00a0\u00bbdark\u00a0\u00bb custom_margin=\u00a0\u00bb50px|100px|||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb button_text_color_hover=\u00a0\u00bb#cd102f\u00a0\u00bb button_border_color_hover=\u00a0\u00bb#ffffff\u00a0\u00bb button_letter_spacing_hover=\u00a0\u00bb0&Prime; button_bg_color_hover=\u00a0\u00bb#ffffff\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb button_text_size__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_one_text_size__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_two_text_size__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_text_color__hover_enabled=\u00a0\u00bbon\u00a0\u00bb button_text_color__hover=\u00a0\u00bb#cd102f\u00a0\u00bb button_one_text_color__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_two_text_color__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_border_width__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_one_border_width__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_two_border_width__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_border_color__hover_enabled=\u00a0\u00bbon\u00a0\u00bb button_border_color__hover=\u00a0\u00bb#ffffff\u00a0\u00bb button_one_border_color__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_two_border_color__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_border_radius__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_one_border_radius__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_two_border_radius__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_letter_spacing__hover_enabled=\u00a0\u00bbon\u00a0\u00bb button_letter_spacing__hover=\u00a0\u00bb0&Prime; button_one_letter_spacing__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_two_letter_spacing__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_bg_color__hover_enabled=\u00a0\u00bbon\u00a0\u00bb button_bg_color__hover=\u00a0\u00bb#ffffff\u00a0\u00bb button_one_bg_color__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_two_bg_color__hover_enabled=\u00a0\u00bboff\u00a0\u00bb][\/et_pb_button][et_pb_text _builder_version=\u00a0\u00bb4.5.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font_size=\u00a0\u00bb18px\u00a0\u00bb background_layout=\u00a0\u00bbdark\u00a0\u00bb custom_padding=\u00a0\u00bb|50px||50px|false|false\u00a0\u00bb]<\/p>\n<p><b>QUE PENSENT VOS CLIENTS ?<br \/><\/b>Mood Media a r\u00e9cemment men\u00e9 une \u00e9tude aupr\u00e8s de 8 000 consommateurs dans quatre pays afin de mieux comprendre le sentiment d&rsquo;achat actuel. Nous avons pos\u00e9 des questions sur le comportement d&rsquo;achat actuel, sur la fa\u00e7on dont il a ou n&rsquo;a pas chang\u00e9 depuis le COVID, et sur ce qui pourrait \u00eatre \u00e0 l&rsquo;origine de changements sp\u00e9cifiques. Qu&rsquo;avons-nous appris ? Les r\u00e9ponses peuvent vous surprendre et vous amener \u00e0 repenser votre strat\u00e9gie actuelle. <a href=\"#intro\">Lisez notre analyse compl\u00e8te ci-dessous.<\/a><\/p>\n<p><style type=\"text\/css\">footer {display:none !important;}<\/style>\n<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.5.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb custom_padding=\u00a0\u00bb|50px||50px|false|false\u00a0\u00bb]<\/p>\n<div style=\"width:100%;float:left;\"><a class=\"new-jump-b\" href=\"#stats\">Voir un \u00e9chantillon des r\u00e9sultats<\/a><\/div>\n<div style=\"width:100%;float:left;\"><a class=\"new-jump-b\" href=\"#method\">Notre m\u00e9thodologie<\/a><\/div>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_3,1_3,1_3&Prime; admin_label=\u00a0\u00bbSection 1 Stat 1&Prime; _builder_version=\u00a0\u00bb4.5.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb100px||||false|false\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_3&Prime; _builder_version=\u00a0\u00bb4.5.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.5.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_layout=\u00a0\u00bbdark\u00a0\u00bb]<\/p>\n<h2 class=\" intro2 bold\"><span style=\"color:#000;\">1<\/span> LE RETOUR AUX ACHATS NON ESSENTIELS<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3&Prime; _builder_version=\u00a0\u00bb4.5.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/moodmedia.com\/wp-content\/uploads\/2020\/09\/section-1-49-1.png\u00a0\u00bb title_text=\u00a0\u00bbsection-1-49&Prime; _builder_version=\u00a0\u00bb4.5.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb scroll_vertical_motion_enable=\u00a0\u00bbon\u00a0\u00bb scroll_vertical_motion=\u00a0\u00bb0|50|50|100|2|0|-0.5&Prime;][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3&Prime; module_id=\u00a0\u00bbstats\u00a0\u00bb _builder_version=\u00a0\u00bb4.5.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.5.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb scroll_vertical_motion_enable=\u00a0\u00bbon\u00a0\u00bb scroll_vertical_motion=\u00a0\u00bb0|50|50|100|2|0|0&Prime;]<\/p>\n<p class=\"intro2\">Pr\u00e8s de la moiti\u00e9 des consommateurs mondiaux <strong><span style=\"color:#fff;\">croit en la possibilit\u00e9 d&rsquo;attraper le COVID-19 en visitant les magasins<\/span><\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_5,3_5,1_5&Prime; _builder_version=\u00a0\u00bb4.5.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_5&Prime; _builder_version=\u00a0\u00bb4.5.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.5.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_orientation=\u00a0\u00bbright\u00a0\u00bb scroll_vertical_motion_enable=\u00a0\u00bbon\u00a0\u00bb scroll_vertical_motion=\u00a0\u00bb0|50|50|100|1|0|0&Prime; scroll_horizontal_motion=\u00a0\u00bb0|50|50|100|2|0|-0.5&Prime;]<\/p>\n<p class=\"intro2\"><strong><span style=\"color: #fff;\">71 % des consommateurs mondiaux se sentent \u00e0 l&rsquo;aise<\/span><\/strong> pour retourner dans les magasins physiques <span style=\"color: #fff;\">alors que les mesures anti-Covid continuent de s&rsquo;all\u00e9ger dans leur pays<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb3_5&Prime; _builder_version=\u00a0\u00bb4.5.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/moodmedia.com\/wp-content\/uploads\/2020\/09\/section-1-71-67.png\u00a0\u00bb title_text=\u00a0\u00bbsection-1-71-67&Prime; _builder_version=\u00a0\u00bb4.5.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb animation_style=\u00a0\u00bbslide\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb animation_delay=\u00a0\u00bb200ms\u00a0\u00bb scroll_vertical_motion_enable=\u00a0\u00bbon\u00a0\u00bb scroll_vertical_motion=\u00a0\u00bb0|50|50|100|1.5|0|-0.5&Prime; scroll_horizontal_motion=\u00a0\u00bb0|50|50|100|2|0|0&Prime;][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_5&Prime; _builder_version=\u00a0\u00bb4.5.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.5.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb scroll_vertical_motion_enable=\u00a0\u00bbon\u00a0\u00bb scroll_vertical_motion=\u00a0\u00bb0|50|50|100|1|0|0&Prime; scroll_horizontal_motion=\u00a0\u00bb0|50|50|100|2|0|-0.5&Prime;]<\/p>\n<p class=\"intro2\"><strong><span style=\"color: #fff;\">67 % des consommateurs mondiaux<\/span><\/strong> disent \u00eatre d\u00e9j\u00e0 retourn\u00e9s <strong><span style=\"color: #fff;\">dans des magasins non essentiels <\/span><\/strong> <\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; admin_label=\u00a0\u00bbSection 2&Prime; _builder_version=\u00a0\u00bb4.5.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_image=\u00a0\u00bbhttps:\/\/moodmedia.com\/wp-content\/uploads\/2020\/09\/ss-purple-back.jpg\u00a0\u00bb parallax=\u00a0\u00bbon\u00a0\u00bb parallax_method=\u00a0\u00bboff\u00a0\u00bb custom_margin=\u00a0\u00bb||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb2_5,3_5&Prime; use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb1&Prime; make_equal=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.5.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb max_width=\u00a0\u00bb2560px\u00a0\u00bb custom_margin=\u00a0\u00bb|0px|0px|0px|false|false\u00a0\u00bb custom_padding=\u00a0\u00bb|0px|0px|0px|false|false\u00a0\u00bb][et_pb_column type=\u00a0\u00bb2_5&Prime; _builder_version=\u00a0\u00bb4.5.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.5.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_layout=\u00a0\u00bbdark\u00a0\u00bb custom_padding=\u00a0\u00bb50px|50px|50px|50px|true|true\u00a0\u00bb]<\/p>\n<h2 class=\"bold\"><span style=\"color:#e43f24;\">2<\/span> L&rsquo;IMPORTANCE DES MESURES DE S\u00c9CURIT\u00c9<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.5.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_layout=\u00a0\u00bbdark\u00a0\u00bb custom_margin=\u00a0\u00bb||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb|50px||50px|false|false\u00a0\u00bb scroll_vertical_motion_enable=\u00a0\u00bbon\u00a0\u00bb scroll_vertical_motion=\u00a0\u00bb0|50|50|100|2|0|-0.5&Prime;]<\/p>\n<p class=\"intro2\"><strong>80 % des consommateurs mondiaux se sentent rassur\u00e9s par les nouvelles mesures de s\u00e9curit\u00e9 mises en place<\/strong> <span style=\"color:#e43f24;\">(comme l&rsquo;obligation de porter un masque, les d\u00e9sinfectants disponibles, les \u00e9crans en plastique, la prise de temp\u00e9rature et les paiements sans esp\u00e8ces)<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb3_5&Prime; _builder_version=\u00a0\u00bb4.5.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/moodmedia.com\/wp-content\/uploads\/2020\/09\/section-2-80.png\u00a0\u00bb title_text=\u00a0\u00bbsection-2-80&Prime; admin_label=\u00a0\u00bbImage\u00a0\u00bb _builder_version=\u00a0\u00bb4.5.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb|50px||50px|false|false\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb scroll_vertical_motion_enable=\u00a0\u00bbon\u00a0\u00bb scroll_vertical_motion=\u00a0\u00bb0|50|50|100|0.5|0|0&Prime;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.5.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb max_width=\u00a0\u00bb2560px\u00a0\u00bb custom_margin=\u00a0\u00bb||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.5.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/moodmedia.com\/wp-content\/uploads\/2020\/09\/section-2-quote-copy-1.png\u00a0\u00bb title_text=\u00a0\u00bbsection-2-quote copy\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb force_fullwidth=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.5.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb animation_direction=\u00a0\u00bbright\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; admin_label=\u00a0\u00bbSection 3&Prime; _builder_version=\u00a0\u00bb4.5.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_image=\u00a0\u00bbhttps:\/\/moodmedia.com\/wp-content\/uploads\/2020\/09\/ss-orange-back.jpg\u00a0\u00bb parallax=\u00a0\u00bbon\u00a0\u00bb parallax_method=\u00a0\u00bboff\u00a0\u00bb custom_margin=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb2_5,3_5&Prime; make_equal=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.5.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb max_width=\u00a0\u00bb2560px\u00a0\u00bb custom_margin=\u00a0\u00bb0px|0px|0px|0px|false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px|0px|0px|0px|false|false\u00a0\u00bb][et_pb_column type=\u00a0\u00bb2_5&Prime; _builder_version=\u00a0\u00bb4.5.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.5.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_layout=\u00a0\u00bbdark\u00a0\u00bb custom_padding=\u00a0\u00bb100px|50px|50px|50px|false|true\u00a0\u00bb]<\/p>\n<h2 class=\"bold\"><span style=\"color:#5bc4ba;\">3<\/span> CHANGER SES HABITUDES DE D\u00c9PENSES<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.5.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_layout=\u00a0\u00bbdark\u00a0\u00bb custom_margin=\u00a0\u00bb||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb|50px||50px|false|false\u00a0\u00bb scroll_vertical_motion_enable=\u00a0\u00bbon\u00a0\u00bb scroll_vertical_motion=\u00a0\u00bb0|50|50|100|2|0|-0.5&Prime;]<\/p>\n<p class=\"intro2 bold\">31 % des consommateurs mondiaux d\u00e9pensent moins d&rsquo;argent et moins de temps pour leurs achats qu&rsquo;avant le COVID-19<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb3_5&Prime; _builder_version=\u00a0\u00bb4.5.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/moodmedia.com\/wp-content\/uploads\/2020\/09\/section-3-31-2.png\u00a0\u00bb title_text=\u00a0\u00bbsection-3-31&Prime; admin_label=\u00a0\u00bbImage\u00a0\u00bb _builder_version=\u00a0\u00bb4.5.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb0px||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px|50px||50px|false|false\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb scroll_vertical_motion=\u00a0\u00bb0|50|50|100|1|0|0&Prime;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.5.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.5.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/moodmedia.com\/wp-content\/uploads\/2020\/09\/section-3-3.png\u00a0\u00bb title_text=\u00a0\u00bbsection-3-3&Prime; align=\u00a0\u00bbcenter\u00a0\u00bb force_fullwidth=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.5.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb animation_direction=\u00a0\u00bbright\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; admin_label=\u00a0\u00bbSection 4&Prime; _builder_version=\u00a0\u00bb4.5.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_image=\u00a0\u00bbhttps:\/\/moodmedia.com\/wp-content\/uploads\/2020\/08\/ss-blue-back.jpg\u00a0\u00bb parallax=\u00a0\u00bbon\u00a0\u00bb parallax_method=\u00a0\u00bboff\u00a0\u00bb custom_margin=\u00a0\u00bb||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb1_3,1_3,1_3&Prime; make_equal=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.5.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb max_width=\u00a0\u00bb2560px\u00a0\u00bb custom_margin=\u00a0\u00bb|0px|0px|0px|false|false\u00a0\u00bb custom_padding=\u00a0\u00bb|0px|0px|0px|false|false\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_3&Prime; _builder_version=\u00a0\u00bb4.5.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.5.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_layout=\u00a0\u00bbdark\u00a0\u00bb custom_padding=\u00a0\u00bb|50px||50px|false|true\u00a0\u00bb]<\/p>\n<h2 class=\"bold\"><span style=\"color:#000;\">4<\/span> L&rsquo;OPTIMISME POUR UN RETOUR \u00c0 LA NORMALE VARIE LARGEMENT<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3&Prime; _builder_version=\u00a0\u00bb4.5.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/moodmedia.com\/wp-content\/uploads\/2020\/09\/section-4-51.png\u00a0\u00bb title_text=\u00a0\u00bbsection-4-51&Prime; admin_label=\u00a0\u00bbImage\u00a0\u00bb _builder_version=\u00a0\u00bb4.5.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb scroll_vertical_motion_enable=\u00a0\u00bbon\u00a0\u00bb scroll_vertical_motion=\u00a0\u00bb0|50|50|100|1|0|0&Prime;][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3&Prime; _builder_version=\u00a0\u00bb4.5.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.5.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_layout=\u00a0\u00bbdark\u00a0\u00bb custom_margin=\u00a0\u00bb||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb|50px||50px|false|false\u00a0\u00bb scroll_vertical_motion_enable=\u00a0\u00bbon\u00a0\u00bb scroll_vertical_motion=\u00a0\u00bb0|50|50|100|2|0|1&Prime;]<\/p>\n<p class=\"intro2 bold\">Plus de la moiti\u00e9 des consommateurs mondiaux pr\u00e9voient que leurs habitudes d&rsquo;achat reviendront \u00e0 la normale avant ou pendant l&rsquo;\u00e9t\u00e9 2021, <span style=\"font-weight:normal;color:#000;\">la moiti\u00e9 d&rsquo;entre eux<\/span> (25,5 %) s&rsquo;attendant \u00e0 un retour \u00e0 la normale avant la fin de 2020 <\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_2,1_2&Prime; _builder_version=\u00a0\u00bb4.5.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.5.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/moodmedia.com\/wp-content\/uploads\/2020\/09\/section-4-10.png\u00a0\u00bb title_text=\u00a0\u00bbsection-4-10&Prime; _builder_version=\u00a0\u00bb4.5.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb scroll_vertical_motion_enable=\u00a0\u00bbon\u00a0\u00bb scroll_vertical_motion=\u00a0\u00bb0|50|50|100|2|0|-0.5&Prime;][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.5.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.5.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_layout=\u00a0\u00bbdark\u00a0\u00bb custom_margin=\u00a0\u00bb||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb|50px||50px|false|false\u00a0\u00bb scroll_vertical_motion_enable=\u00a0\u00bbon\u00a0\u00bb scroll_vertical_motion=\u00a0\u00bb0|50|50|100|1|0|0&Prime;]<span class=\"intro2 bold\">10 % des consommateurs mondiaux pensent que leurs habitudes d&rsquo;achat<\/span><br \/>\n<span class=\"new-hero-ext bold\" style=\"color:#000;\">NE REVIENDRONT JAMAIS<\/span><br \/>\n<span class=\"intro2 bold\">\u00e0 ce qu&rsquo;elles \u00e9taient avant la pand\u00e9mie.<\/span>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; admin_label=\u00a0\u00bbSection 5&Prime; _builder_version=\u00a0\u00bb4.5.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_image=\u00a0\u00bbhttps:\/\/moodmedia.com\/wp-content\/uploads\/2020\/09\/ss-purple-back.jpg\u00a0\u00bb parallax=\u00a0\u00bbon\u00a0\u00bb parallax_method=\u00a0\u00bboff\u00a0\u00bb custom_margin=\u00a0\u00bb||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb2_5,3_5&Prime; make_equal=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.5.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb max_width=\u00a0\u00bb2560px\u00a0\u00bb custom_margin=\u00a0\u00bb0px|0px|0px|0px|false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px|0px|0px|0px|false|false\u00a0\u00bb][et_pb_column type=\u00a0\u00bb2_5&Prime; _builder_version=\u00a0\u00bb4.5.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.5.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_layout=\u00a0\u00bbdark\u00a0\u00bb custom_padding=\u00a0\u00bb|50px|50px|50px|false|true\u00a0\u00bb]<\/p>\n<h2 class=\"bold\"><span style=\"color:#e43f24;\">5<\/span> POURQUOI LES ACHATS EN MAGASIN SONT IMPORTANTS<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.5.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_layout=\u00a0\u00bbdark\u00a0\u00bb custom_margin=\u00a0\u00bb||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb|50px||50px|false|false\u00a0\u00bb scroll_vertical_motion_enable=\u00a0\u00bbon\u00a0\u00bb scroll_vertical_motion=\u00a0\u00bb0|50|50|100|2|0|-0.5&Prime;]<\/p>\n<p class=\"intro2 bold\">47 % des consommateurs pr\u00e9f\u00e8rent <span style=\"font-weight:normal;color:#e43f24;\">pouvoir<\/span> toucher, sentir et essayer le produit en magasin<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb3_5&Prime; _builder_version=\u00a0\u00bb4.5.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/moodmedia.com\/wp-content\/uploads\/2020\/09\/section-5-copy.png\u00a0\u00bb title_text=\u00a0\u00bbsection-5 copy\u00a0\u00bb admin_label=\u00a0\u00bbImage\u00a0\u00bb _builder_version=\u00a0\u00bb4.5.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb|50px||50px|false|false\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb scroll_vertical_motion_enable=\u00a0\u00bbon\u00a0\u00bb scroll_vertical_motion=\u00a0\u00bb0|50|50|100|1.5|0|-0.5&Prime;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; admin_label=\u00a0\u00bbSection 6&Prime; _builder_version=\u00a0\u00bb4.5.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_image=\u00a0\u00bbhttps:\/\/moodmedia.com\/wp-content\/uploads\/2020\/08\/ss-blue-back.jpg\u00a0\u00bb parallax=\u00a0\u00bbon\u00a0\u00bb parallax_method=\u00a0\u00bboff\u00a0\u00bb custom_margin=\u00a0\u00bb||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb2_5,3_5&Prime; make_equal=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.5.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb max_width=\u00a0\u00bb2560px\u00a0\u00bb custom_margin=\u00a0\u00bb|0px|0px|0px|false|false\u00a0\u00bb custom_padding=\u00a0\u00bb|0px|0px|0px|false|false\u00a0\u00bb][et_pb_column type=\u00a0\u00bb2_5&Prime; _builder_version=\u00a0\u00bb4.5.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.5.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_layout=\u00a0\u00bbdark\u00a0\u00bb custom_padding=\u00a0\u00bb|50px||50px|false|true\u00a0\u00bb]<\/p>\n<h2 class=\"bold\"><span style=\"color:#000;\">6<\/span> CERTAINS CLIENTS SE SENTENT PLUS \u00c0 L&rsquo;AISE DANS CERTAINS TYPES DE MAGASINS<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.5.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_layout=\u00a0\u00bbdark\u00a0\u00bb custom_margin=\u00a0\u00bb||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb|50px||50px|false|false\u00a0\u00bb scroll_vertical_motion_enable=\u00a0\u00bbon\u00a0\u00bb scroll_vertical_motion=\u00a0\u00bb0|50|50|100|1|0|0&Prime;]<\/p>\n<p class=\"intro2 bold\">60 % des personnes interrog\u00e9es dans le monde nient avoir certains types de magasins dans lesquels elles se sentent plus \u00e0 l&rsquo;aise que dans d&rsquo;autres. Alors que 40 % d&rsquo;entre elles d\u00e9clarent avoir des niveaux de confort variables en fonction du type de magasin.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb3_5&Prime; _builder_version=\u00a0\u00bb4.5.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/moodmedia.com\/wp-content\/uploads\/2020\/09\/section-6.png\u00a0\u00bb title_text=\u00a0\u00bbsection-6&Prime; _builder_version=\u00a0\u00bb4.5.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb|50px|||false|false\u00a0\u00bb scroll_vertical_motion_enable=\u00a0\u00bbon\u00a0\u00bb scroll_vertical_motion=\u00a0\u00bb0|50|50|100|2|0|-0.5&Prime;][\/et_pb_image][et_pb_image src=\u00a0\u00bbhttps:\/\/moodmedia.com\/wp-content\/uploads\/2020\/09\/section-6-2.png\u00a0\u00bb title_text=\u00a0\u00bbsection-6-2&Prime; _builder_version=\u00a0\u00bb4.5.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb|50px|||false|false\u00a0\u00bb scroll_vertical_motion_enable=\u00a0\u00bbon\u00a0\u00bb scroll_vertical_motion=\u00a0\u00bb0|50|50|100|2|0|-0.5&Prime;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; admin_label=\u00a0\u00bbIntro\u00a0\u00bb module_id=\u00a0\u00bbintro\u00a0\u00bb _builder_version=\u00a0\u00bb4.5.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#ffffff\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.5.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.5.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.5.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb]<\/p>\n<h2 class=\"bold\">APER\u00c7U ET ANALYSE<\/h2>\n<p>Permettez-moi d&rsquo;\u00e9noncer une \u00e9vidence : 2020 a \u00e9t\u00e9 &#8211; et continue d&rsquo;\u00eatre &#8211; une ann\u00e9e difficile pour de nombreux commer\u00e7ants et ceux qui les soutiennent. En plus de s&rsquo;inqui\u00e9ter de la sant\u00e9 et de la s\u00e9curit\u00e9 fondamentales de nos employ\u00e9s, de nos familles et de nos proches, la pand\u00e9mie a mis \u00e0 l&rsquo;\u00e9preuve nos capacit\u00e9s d&rsquo;ajustement, d&rsquo;adaptation, d&rsquo;imagination&#8230; et de survie en temps r\u00e9el. Les entreprises sont devenues tr\u00e8s cr\u00e9atives dans <em>comment<\/em> elles vendent, <em>ce<\/em> qu&rsquo;elles vendent <em>et \u00e0 qui<\/em> elles vendent.<\/p>\n<p>Les consommateurs se sont \u00e9galement adapt\u00e9s \u00e0 de nouvelles fa\u00e7ons de concevoir le commerce de d\u00e9tail et \u00e0 de nouveaux comportements d&rsquo;achat. Ce qui aurait sembl\u00e9 tr\u00e8s \u00e9trange il y a cinq ou six mois semble maintenant de plus en plus routinier. Et ce que les consommateurs auraient d\u00e9fini comme les \u00ab indispensables \u00bb d&rsquo;une exp\u00e9rience client positive avant la pand\u00e9mie a \u00e9galement \u00e9volu\u00e9.<\/p>\n<p><strong>Mood Media a r\u00e9cemment men\u00e9 une \u00e9tude aupr\u00e8s de 8 000 consommateurs dans quatre pays &#8211; les \u00c9tats-Unis, le Royaume-Uni, la France et la Chine &#8211; afin de mieux comprendre le sentiment d&rsquo;achat actuel.<\/strong> En outre, nous avons voulu comprendre comment (ou si) ce sentiment pourrait diff\u00e9rer entre les pays qui sont \u00e0 diff\u00e9rents stades de la reprise d&rsquo;apr\u00e8s-Covid. Au cours du mois d&rsquo;ao\u00fbt, nous avons pos\u00e9 \u00e0 2 000 acheteurs par pays une s\u00e9rie de questions sur leur comportement d&rsquo;achat actuel, sur la fa\u00e7on dont il a chang\u00e9 (ou n&rsquo;a pas chang\u00e9) depuis que la crise a \u00e9clat\u00e9, et sur ce qui pourrait \u00eatre \u00e0 l&rsquo;origine de tout changement de comportement sp\u00e9cifique.<\/p>\n<p><strong>Qu&rsquo;avons-nous appris ?<\/strong> <strong>71 % des consommateurs mondiaux &#8211; et 68 % des consommateurs aux \u00c9tats-Unis &#8211; d\u00e9clarent qu&rsquo;ils commencent \u00e0 se sentir \u00ab un peu \u00bb ou \u00ab tr\u00e8s \u00bb \u00e0 l&rsquo;aise pour retourner dans les magasins physiques alors que les gouvernements locaux et f\u00e9d\u00e9raux commencent \u00e0 assouplir les mesures anti-Covid.<\/strong> En fait, 67 % des acheteurs du monde entier d\u00e9clarent \u00eatre d\u00e9j\u00e0 retourn\u00e9s dans des magasins <em>non essentiels<\/em>. Aux \u00c9tats-Unis, ce chiffre tombe \u00e0 60 %, et au Royaume-Uni, il n&rsquo;est que de 50 %. Les acheteurs chinois, qui ont \u00e9t\u00e9 confront\u00e9s le plus longtemps aux r\u00e9alit\u00e9s de la pand\u00e9mie et \u00e0 la lenteur de la reprise, semblent \u00eatre les plus \u00e0 l&rsquo;aise \u00e0 ce stade, 81 % d&rsquo;entre eux reconnaissant faire des achats non essentiels en magasin. Ils sont suivis par la France, o\u00f9 les r\u00e8gles de confinement se sont \u00e9galement assouplies un peu plus t\u00f4t, 77 % des consommateurs fran\u00e7ais d\u00e9clarant avoir repris les achats non essentiels.<\/p>\n<p><strong>Mais si les acheteurs commencent \u00e0 revenir dans les magasins physiques, cela ne signifie pas que leur crainte est derri\u00e8re eux.<\/strong> En effet, si 80 % des consommateurs mondiaux se sentent rassur\u00e9s par les nouvelles mesures de s\u00e9curit\u00e9 qu&rsquo;ils voient et entendent en magasin, <strong>49 % des consommateurs dans le monde, et 60 % des consommateurs aux \u00c9tats-Unis, craignent toujours d&rsquo;attraper le virus en faisant leurs achats.<\/strong> En outre, parmi ceux qui ont fait des achats dans un magasin physique depuis la pand\u00e9mie, 65 % des acheteurs am\u00e9ricains d\u00e9crivent l&rsquo;exp\u00e9rience client comme \u00ab diff\u00e9rente \u00bb, et 23 % la d\u00e9crivent comme si diff\u00e9rente qu&rsquo;ils essaieront d&rsquo;\u00e9viter d&rsquo;y retourner bient\u00f4t.<\/p>\n<p>Cette \u00ab nervosit\u00e9 g\u00e9n\u00e9rale \u00bb des consommateurs a \u00e9galement entra\u00een\u00e9 un changement de comportement dans les magasins. <strong>De nombreux consommateurs passent moins de temps en magasin&#8230; et d\u00e9pensent moins par visite<\/strong>. Ces consommateurs sont devenus des \u00ab acheteurs en mission \u00bb, qui cherchent \u00e0 entrer et sortir le plus rapidement possible. <em>Seuls 3 %<\/em> des acheteurs dans le monde d\u00e9clarent passer <em>plus <\/em>de temps et d\u00e9penser <em>plus<\/em> d&rsquo;argent par visite.<\/p>\n<p><strong>Alors&#8230; o\u00f9 est l&rsquo;opportunit\u00e9 ? Elle reste au c\u0153ur de l&rsquo;exp\u00e9rience client<\/strong>. Ceux d&rsquo;entre nous qui travaillent dans le commerce de d\u00e9tail physique doivent continuer \u00e0 r\u00e9fl\u00e9chir \u00e0 chaque aspect, \u00e0 chaque \u00e9tape de l&rsquo;exp\u00e9rience client et trouver des moyens d&rsquo;att\u00e9nuer la peur et d&rsquo;assurer la s\u00e9curit\u00e9 tout au long du parcours. <strong>Nous devons prendre des mesures pour aider les acheteurs \u00e0 se d\u00e9tendre et \u00e0 temp\u00e9rer ce qu&rsquo;ils d\u00e9crivent comme une nervosit\u00e9 g\u00e9n\u00e9rale. Nous devons devenir les d\u00e9fenseurs de leur s\u00e9curit\u00e9.<\/strong><\/p>\n<p>Nous devons prendre en compte des \u00e9l\u00e9ments tels que les messages diffus\u00e9s en magasin et l&rsquo;affichage num\u00e9rique qui informent les acheteurs des mesures prises par la marque pour cr\u00e9er un environnement propre. Nous devons veiller \u00e0 ce que les acheteurs voient r\u00e9ellement ces pratiques de nettoyage et que <em>tous <\/em>les employ\u00e9s prennent au s\u00e9rieux les pr\u00e9occupations des acheteurs. Comme l&rsquo;ont fait de nombreux commer\u00e7ants, nous devons nous engager \u00e0 nouveau \u00e0 mettre en place des syst\u00e8mes tels que des caisses sans contact et des pratiques transparentes de collecte en magasin ou \u00e0 un point donn\u00e9 pour apaiser les inqui\u00e9tudes.<\/p>\n<p>Si, pour l&rsquo;instant, les consommateurs souhaitent une exp\u00e9rience d&rsquo;entr\u00e9e et de sortie plus efficace, faisons en sorte de la leur offrir. <strong>Une fois de l&rsquo;autre c\u00f4t\u00e9, nous pourrons nous inqui\u00e9ter des moyens de ralentir les choses afin d&rsquo;encourager une plus grande fl\u00e2nerie et des temps de visite plus longs.<\/strong> Pour l&rsquo;instant, nous devons trouver des moyens de les guider plus rapidement vers ce dont ils ont besoin, des moyens de les faire passer plus rapidement par le processus de paiement, des moyens d&rsquo;augmenter leur niveau de confort pour faire des achats dans nos magasins, et surtout les faire revenir.<\/p>\n<p>Et bien s\u00fbr, nous pouvons faire des choses apparemment plus simples, comme revoir les playlists de musique en magasin pour d\u00e9tendre l&rsquo;atmosph\u00e8re et\/ou prendre des mesures pour que nos magasins sentent bon et soient propres. <strong>Les \u00e9l\u00e9ments sensoriels sont toujours importants, peut-\u00eatre plus que jamais.<\/strong> Nous devons explorer les possibilit\u00e9s de cr\u00e9er de petits \u00ab moments de joie \u00bb qui rendent l&rsquo;exp\u00e9rience d&rsquo;achat, et l&rsquo;esprit des acheteurs par la m\u00eame occasion, un peu plus joyeuse. <strong>Dans nos efforts pour st\u00e9riliser les sols et les surfaces, qui sont absolument importants, veillons \u00e0 ce que l&rsquo;exp\u00e9rience d&rsquo;achat elle-m\u00eame ne devienne pas st\u00e9rile en cours de route. Apr\u00e8s tout, nous avons tous besoin de plus de sourires en ce moment.<\/strong><\/p>\n<p>La bonne nouvelle, c&rsquo;est que nous allons surmonter cette \u00e9preuve. Si les consommateurs interrog\u00e9s dans le cadre de notre enqu\u00eate ont des avis divergents sur <em>la rapidit\u00e9<\/em> avec laquelle ils pensent que leurs habitudes d&rsquo;achat reviendront \u00e0 la \u00ab normale \u00bb, la grande majorit\u00e9 d&rsquo;entre eux pensent que nous y arriverons. <strong>L&rsquo;opportunit\u00e9 d&rsquo;aller de l&rsquo;avant et d&rsquo;am\u00e9liorer l&rsquo;exp\u00e9rience client maintenant peut entra\u00eener une fid\u00e9lisation \u00e0 vie des clients. Pour nous-m\u00eames et pour nos clients, puissions-nous tous \u00eatre \u00e0 la hauteur.<\/strong><\/p>\n<p>Nous esp\u00e9rons que vous trouverez cette enqu\u00eate int\u00e9ressante, perspicace et motivante.<\/p>\n<p>Scott Moore<br \/>Directeur g\u00e9n\u00e9ral du marketing de Mood Media<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; admin_label=\u00a0\u00bbMethodology\u00a0\u00bb module_id=\u00a0\u00bbmethod\u00a0\u00bb _builder_version=\u00a0\u00bb4.5.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_image=\u00a0\u00bbhttps:\/\/moodmedia.com\/wp-content\/uploads\/2020\/09\/ss-orange-back.jpg\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb1_3,2_3&Prime; _builder_version=\u00a0\u00bb4.5.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_3&Prime; _builder_version=\u00a0\u00bb4.5.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.5.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_layout=\u00a0\u00bbdark\u00a0\u00bb]<\/p>\n<h2 class=\"bold\" style=\"color:#5bc4ba !important;\">NOTRE M\u00c9THODOLOGIE<\/h2>\n<h3 class=\"bold\" style=\"color:#5bc4ba !important;\">PAYS<\/h3>\n<p>+ \u00c9tats-Unis<br \/>\n+ Royaume-Uni<br \/>\n+ France<br \/>\n+ Chine <\/p>\n<h3 class=\"bold\" style=\"color:#5bc4ba !important;margin-top:20px;\">QUI ?<\/h3>\n<ul>\n<li>8 120 personnes interrog\u00e9es (au moins 2 000 personnes interrog\u00e9es par pays)<\/li>\n<li>16 ans et plus<\/li>\n<li>50 % de femmes, 50 % d&rsquo;hommes<\/li>\n<\/ul>\n<h3 class=\"bold\" style=\"color:#5bc4ba !important;\">COMMENT ?<\/h3>\n<ul>\n<li>Enqu\u00eates en ligne<\/li>\n<li>Recherche sur le terrain men\u00e9e par le cabinet international d&rsquo;\u00e9tudes de march\u00e9 Censuswide<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb2_3&Prime; _builder_version=\u00a0\u00bb4.5.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/moodmedia.com\/wp-content\/uploads\/2020\/09\/method-map.png\u00a0\u00bb title_text=\u00a0\u00bbmethod-map\u00a0\u00bb _builder_version=\u00a0\u00bb4.5.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb scroll_vertical_motion_enable=\u00a0\u00bbon\u00a0\u00bb scroll_vertical_motion=\u00a0\u00bb0|50|50|100|1|0|-0.5&Prime;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>QUE PENSENT VOS CLIENTS ?Mood Media a r\u00e9cemment men\u00e9 une \u00e9tude aupr\u00e8s de 8 000 consommateurs dans quatre pays afin de mieux comprendre le sentiment d&rsquo;achat actuel. Nous avons pos\u00e9 des questions sur le comportement d&rsquo;achat actuel, sur la fa\u00e7on dont il a ou n&rsquo;a pas chang\u00e9 depuis le COVID, et sur ce qui pourrait \u00eatre \u00e0 l&rsquo;origine de changements sp\u00e9cifiques. Qu&rsquo;avons-nous appris ? Les r\u00e9ponses peuvent vous surprendre et vous amener \u00e0 repenser votre strat\u00e9gie actuelle. Lisez notre analyse compl\u00e8te ci-dessous. Voir un \u00e9chantillon des r\u00e9sultats Notre m\u00e9thodologie1 LE RETOUR AUX ACHATS NON ESSENTIELSPr\u00e8s de la moiti\u00e9 des consommateurs mondiaux croit en la possibilit\u00e9 d&rsquo;attraper le COVID-19 en visitant les magasins71 % des consommateurs mondiaux se sentent \u00e0 l&rsquo;aise pour retourner dans les magasins physiques alors que les mesures anti-Covid continuent de s&rsquo;all\u00e9ger dans leur pays67 % des consommateurs mondiaux disent \u00eatre d\u00e9j\u00e0 retourn\u00e9s dans des magasins non essentiels 2 L&rsquo;IMPORTANCE DES MESURES DE S\u00c9CURIT\u00c980 % des consommateurs mondiaux se sentent rassur\u00e9s par les nouvelles mesures de s\u00e9curit\u00e9 mises en place (comme l&rsquo;obligation de porter un masque, les d\u00e9sinfectants disponibles, les \u00e9crans en plastique, la prise de temp\u00e9rature et les paiements sans esp\u00e8ces)3 CHANGER SES HABITUDES DE D\u00c9PENSES31 % [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-119904","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>L&#039;\u00e9tat d&#039;esprit des consommateurs en 2020 | Mood Media Belgique<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L&#039;\u00e9tat d&#039;esprit des consommateurs en 2020\" \/>\n<meta property=\"og:url\" content=\"https:\/\/moodmedia.com\/be-fr\/letat-desprit-des-consommateurs-en-2020\/\" \/>\n<meta property=\"og:site_name\" content=\"Mood Media Belgique\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/moodmediauk\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@MoodMedia_UK\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture est.\" \/>\n\t<meta name=\"twitter:data1\" content=\"19 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/moodmedia.com\\\/be-fr\\\/letat-desprit-des-consommateurs-en-2020\\\/\",\"url\":\"https:\\\/\\\/moodmedia.com\\\/be-fr\\\/letat-desprit-des-consommateurs-en-2020\\\/\",\"name\":\"L'\u00e9tat d'esprit des consommateurs en 2020 | Mood Media Belgique\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/moodmedia.com\\\/be-fr\\\/#website\"},\"datePublished\":\"2021-11-01T09:23:37+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/moodmedia.com\\\/be-fr\\\/letat-desprit-des-consommateurs-en-2020\\\/#breadcrumb\"},\"inLanguage\":\"fr-BE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/moodmedia.com\\\/be-fr\\\/letat-desprit-des-consommateurs-en-2020\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/moodmedia.com\\\/be-fr\\\/letat-desprit-des-consommateurs-en-2020\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/moodmedia.com\\\/be-fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"L&rsquo;\u00e9tat d&rsquo;esprit des consommateurs en 2020\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/moodmedia.com\\\/be-fr\\\/#website\",\"url\":\"https:\\\/\\\/moodmedia.com\\\/be-fr\\\/\",\"name\":\"Mood Media International\",\"description\":\"Experience. 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