{"id":2389698,"date":"2024-07-23T15:54:00","date_gmt":"2024-07-23T14:54:00","guid":{"rendered":"https:\/\/moodmedia.com\/etudes-de-cas\/burger-king\/"},"modified":"2025-06-18T16:46:50","modified_gmt":"2025-06-18T15:46:50","slug":"burger-king","status":"publish","type":"page","link":"https:\/\/moodmedia.com\/be-fr\/etudes-de-cas\/burger-king\/","title":{"rendered":"Burger King"},"content":{"rendered":"

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BURGER KING
\u00c9TUDE DE CAS<\/span><\/h1>\n

[\/et_pb_text][et_pb_button button_url=\u00a0\u00bb#contact\u00a0\u00bb button_text=\u00a0\u00bbContactez-nous\u00a0\u00bb button_alignment=\u00a0\u00bbleft\u00a0\u00bb button_alignment_tablet=\u00a0\u00bbleft\u00a0\u00bb button_alignment_phone=\u00a0\u00bbleft\u00a0\u00bb button_alignment_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb module_class=\u00a0\u00bbmbutton\u00a0\u00bb _builder_version=\u00a0\u00bb4.25.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_button][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3″ _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbAbout Section\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb collapsed=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb3_5,2_5″ _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb3_5″ _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.25.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

\u00c0 PROPOS DE BURGER KING<\/span><\/h2>\n

Chaque jour, plus de 11 millions de personnes visitent les restaurants Burger King dans le monde entier. Fond\u00e9e en 1954, Burger King est la deuxi\u00e8me cha\u00eene de restauration rapide de hamburgers au monde. Les restaurants Burger King, qui sont \u00e0 l’origine du WHOPPER\u00ae, s’engagent \u00e0 utiliser des ingr\u00e9dients de premi\u00e8re qualit\u00e9, \u00e0 proposer des recettes originales et \u00e0 offrir des exp\u00e9riences gastronomiques familiales. C’est ce qui d\u00e9finit la marque depuis plus de 50 ann\u00e9es de succ\u00e8s. <\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb2_5″ _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/moodmedia.com\/wp-content\/uploads\/2024\/07\/bk-intro-1.webp\u00a0\u00bb alt=\u00a0\u00bbBurger King + Mood Media\u00a0\u00bb title_text=\u00a0\u00bbbk-intro\u00a0\u00bb force_fullwidth=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.24.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbObjective\u00a0\u00bb _builder_version=\u00a0\u00bb4.25.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#000000″ collapsed=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.24.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb background_layout=\u00a0\u00bbdark\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

OBJECTIF<\/h2>\n

Mood Media a \u00e9t\u00e9 charg\u00e9 d’\u00e9tendre la qualit\u00e9 sup\u00e9rieure au-del\u00e0 de la nourriture servie et de l’exp\u00e9rience gastronomique elle-m\u00eame dans les restaurants Burger King de la r\u00e9gion d’Europe centrale et orientale. Gr\u00e2ce \u00e0 une gamme de solutions audio et num\u00e9riques, la marque a cherch\u00e9 \u00e0 am\u00e9liorer le service au point de vente et \u00e0 cr\u00e9er un environnement dans lequel les consommateurs repartent avec une impression positive et durable de la marque. Il s’agit de s’assurer que des aliments de qualit\u00e9 sont d\u00e9gust\u00e9s dans une atmosph\u00e8re accueillante et positive. <\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbSolution\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb collapsed=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.25.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

SOLUTIONS<\/h2>\n

[\/et_pb_text][ba_image_carousel animation_speed=\u00a0\u00bb1000ms\u00a0\u00bb use_lightbox=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.24.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][ba_image_carousel_child photo=\u00a0\u00bbhttps:\/\/us.moodmedia.com\/wp-content\/uploads\/2024\/07\/bk-gallery-5.webp\u00a0\u00bb _builder_version=\u00a0\u00bb4.25.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/ba_image_carousel_child][ba_image_carousel_child photo=\u00a0\u00bbhttps:\/\/us.moodmedia.com\/wp-content\/uploads\/2024\/07\/bk-gallery-4.webp\u00a0\u00bb _builder_version=\u00a0\u00bb4.24.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/ba_image_carousel_child][ba_image_carousel_child photo=\u00a0\u00bbhttps:\/\/moodmedia.com\/wp-content\/uploads\/2024\/07\/bk-gallery-3.webp\u00a0\u00bb _builder_version=\u00a0\u00bb4.24.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/ba_image_carousel_child][ba_image_carousel_child photo=\u00a0\u00bbhttps:\/\/moodmedia.com\/wp-content\/uploads\/2024\/07\/bk-gallery-2.webp\u00a0\u00bb _builder_version=\u00a0\u00bb4.24.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/ba_image_carousel_child][ba_image_carousel_child photo=\u00a0\u00bbhttps:\/\/us.moodmedia.com\/wp-content\/uploads\/2024\/07\/bk-gallery-1.webp\u00a0\u00bb _builder_version=\u00a0\u00bb4.25.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/ba_image_carousel_child][\/ba_image_carousel][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb3_5,2_5″ _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb collapsed=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb3_5″ _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.25.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Liste de lecture musicale personnalis\u00e9e<\/b><\/h3>\n

Lorsque nous concevons une solution musicale pour Burger King, nous sommes en mesure de proposer deux options diff\u00e9rentes pour les restaurants franchis\u00e9s. Notre vaste catalogue d'\u00a0\u00bbartistes originaux\u00a0\u00bb comprend des titres d’artistes et d’auteurs-compositeurs connus que vous reconna\u00eetrez dans les hit-parades et \u00e0 la radio. Ces titres n\u00e9cessitent un type de licence sp\u00e9cifique pour \u00eatre jou\u00e9s, mais ils comprennent des succ\u00e8s populaires instantan\u00e9ment reconnaissables ou des classiques tr\u00e8s appr\u00e9ci\u00e9s qui sont extr\u00eamement compr\u00e9hensibles. Les titres des artistes originaux choisis pour les restaurants Burger King des march\u00e9s roumain, hongrois et tch\u00e8que refl\u00e8tent une ambiance cool avec des filtres tels que Easy Pop, Top 40, Summer Hits ou Recent Club Hits et mettent en valeur des artistes \u00e9tablis, nouveaux et \u00e9mergents pour un paysage sonore \u00e9clectique, funky et urbain. <\/p>\n

D’autre part, la musique \u00ab Rights Managed \u00bb a \u00e9t\u00e9 utilis\u00e9e pour le march\u00e9 polonais avec des playlists qui \u00e9voquent l’atmosph\u00e8re parfaite en utilisant des chansons d’artistes \u00e9mergents et non sign\u00e9s \u00e0 haute valeur de production, \u00e9liminant ainsi certains des co\u00fbts de licence associ\u00e9s \u00e0 la musique populaire. <\/p>\n

Les playlists sont mises \u00e0 jour tous les deux mois, en tenant compte du profil des clients et des pr\u00e9f\u00e9rences locales, tout en refl\u00e9tant le style et l’\u00e9nergie de Burger King sous forme audio. En outre, il \u00e9tait important que tous les clients de Burger King se sentent \u00ab\u00a0chez eux\u00a0\u00bb lorsqu’ils se rendent dans les restaurants. C’est pourquoi la s\u00e9lection de la liste de lecture comprend 20 % de titres chant\u00e9s en tch\u00e8que et 10 % en hongrois, respectivement, sur ces march\u00e9s.[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb2_5″ _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″]<\/p>\n

Contenu vid\u00e9o<\/b><\/h3>\n

Les \u00e9crans vid\u00e9o des restaurants hongrois diffusent des vid\u00e9os musicales qui refl\u00e8tent le style musical et l’ambiance contemporaine et cool du restaurant et de sa client\u00e8le. <\/p>\n

Ce type de contenu fonctionne bien dans un environnement QSR pour apporter de la lumi\u00e8re, du mouvement et de l’int\u00e9r\u00eat dans un cadre par ailleurs statique. Des contenus vid\u00e9o et musicaux reconnaissables, sympathiques et populaires permettent au consommateur de se sentir chez lui et \u00e0 l’aise dans un environnement o\u00f9 il est compris et o\u00f9 il partage des int\u00e9r\u00eats communs.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.25.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#eeeeee\u00a0\u00bb collapsed=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb collapsed=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.25.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

R\u00c9SULTATS<\/b><\/h3>\n

En m\u00e9langeant un contenu de vid\u00e9os musicales populaires et des listes de lecture de musique \u00e0 droits g\u00e9r\u00e9s, nous avons pu mettre en place un parcours client attrayant, vivant et amusant, Mood Media a pu mettre en place un parcours client engageant, vivant et amusant. Burger King est synonyme de nourriture de qualit\u00e9 et d’exp\u00e9riences familiales, ce qui se refl\u00e8te dans ce que le consommateur voit et entend d\u00e8s qu’il entre dans le restaurant. Qu’ils viennent pour un plat \u00e0 emporter ou qu’ils restent pour savourer leur repas, l’atmosph\u00e8re cr\u00e9\u00e9e est vivante et stimulante, quel que soit le temps d’attente. <\/p>\n

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AM\u00c9LIOREZ L’EXP\u00c9RIENCE CLIENT<\/h2>\n

Am\u00e9liorez votre exp\u00e9rience client et donnez-vous la tranquillit\u00e9 d’esprit que vous m\u00e9ritez gr\u00e2ce \u00e0 Mood. Contactez-nous d\u00e8s maintenant pour plus d’informations. <\/p>\n

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