{"id":2436726,"date":"2026-01-19T17:10:44","date_gmt":"2026-01-19T17:10:44","guid":{"rendered":"https:\/\/moodmedia.com\/etudes-de-cas\/intertoys\/"},"modified":"2026-01-21T15:44:21","modified_gmt":"2026-01-21T15:44:21","slug":"intertoys","status":"publish","type":"page","link":"https:\/\/moodmedia.com\/be-fr\/etudes-de-cas\/intertoys\/","title":{"rendered":"Intertoys"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00a0\u00bb1&Prime; admin_label=\u00a0\u00bbHero\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb use_background_color_gradient=\u00a0\u00bbon\u00a0\u00bb background_color_gradient_direction=\u00a0\u00bb90deg\u00a0\u00bb background_color_gradient_stops=\u00a0\u00bb#000000 0%|rgba(0,0,0,0) 100%\u00a0\u00bb background_color_gradient_overlays_image=\u00a0\u00bbon\u00a0\u00bb background_image=\u00a0\u00bbhttps:\/\/moodmedia.com\/wp-content\/uploads\/2026\/01\/intertoys-case-study-hero.webp\u00a0\u00bb background_position=\u00a0\u00bbbottom_center\u00a0\u00bb background_blend=\u00a0\u00bbmultiply\u00a0\u00bb background_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb use_background_color_gradient_phone=\u00a0\u00bbon\u00a0\u00bb background_color_gradient_stops_phone=\u00a0\u00bb#000000 0%|rgba(0,0,0,0.25) 100%\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb3_5,2_5&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb3_5&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_layout=\u00a0\u00bbdark\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<h1 class=\"new-hero bold\"><span style=\"color:#eee;\">\u00c9tude de cas<\/span> Intertoys <br \/><\/h1>\n<p>[\/et_pb_text][et_pb_button button_url=\u00a0\u00bb#contact\u00a0\u00bb button_text=\u00a0\u00bbContactez-nous\u00a0\u00bb button_alignment=\u00a0\u00bbleft\u00a0\u00bb button_alignment_tablet=\u00a0\u00bbleft\u00a0\u00bb button_alignment_phone=\u00a0\u00bbleft\u00a0\u00bb button_alignment_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb module_class=\u00a0\u00bbmbutton\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;][\/et_pb_button][\/et_pb_column][et_pb_column type=\u00a0\u00bb2_5&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; admin_label=\u00a0\u00bbAbout Section\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb2_3,1_3&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb2_3&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<h2 class=\"bold ai-optimize-44\">About <span style=\"color: #5bc4ba;\">Intertoys<\/span><\/h2>\n<p class=\"intro2 ai-optimize-45\">With over 200 locations, Intertoys is the premier toy retail chain in the Netherlands, dedicated to transforming traditional shopping into well-organised \u00ab\u00a0play worlds.\u00a0\u00bb Their environments are designed to inspire discovery and fun, successfully anchoring an immersive, family-friendly experience within the physical retail space. To ensure this iconic brand remains future-proof, Intertoys chose to implement a sophisticated phygital retail strategy\u2014a digital layer that supports the personal shopping journey through seamless, modern integration that bridges the gap between tactile play and digital convenience.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/moodmedia.com\/wp-content\/uploads\/2026\/01\/about-intertorys-1.webp\u00a0\u00bb alt=\u00a0\u00bb\u00c9tude de cas de Mood Media Intertorys &#8211; affichage dynamique, musique et gestion de contenu\u00a0\u00bb title_text=\u00a0\u00bb\u00e0 propos des interpr\u00e8tes\u00a0\u00bb force_fullwidth=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; border_radii=\u00a0\u00bbon|30px|30px|30px|30px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; admin_label=\u00a0\u00bbObjective\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#000000&Prime; background_enable_image=\u00a0\u00bboff\u00a0\u00bb background_blend=\u00a0\u00bbmultiply\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb background_layout=\u00a0\u00bbdark\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<h2 class=\"bold ai-optimize-46\">Objective<\/h2>\n<p class=\"intro2 ai-optimize-47\">Intertoys operates in high-traffic shopping districts where capturing the attention of distracted passersby is a constant challenge. The primary goal was to increase visibility and naturally activate customers to step inside while digitising various forms of in-store communication. Once inside, the brand needed a way to inform and engage shoppers about new releases and promotions without compromising the playful character of the store. The challenge lay in designing an integrated digital solution to create a phygital retail experience that is flexible, scalable, and easy to manage across diverse store formats.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; admin_label=\u00a0\u00bbSolution\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<h2 class=\"bold\">Nos solutions<\/h2>\n<p class=\"intro2\">Dans le cadre d&rsquo;un partenariat strat\u00e9gique, Mood Media et Intertoys ont mis au point une formule num\u00e9rique innovante de vente au d\u00e9tail qui favorise le parcours client. Ce programme int\u00e9gr\u00e9 offre des opportunit\u00e9s d&rsquo;inspiration visuelle et d&rsquo;engagement coh\u00e9rent de la marque \u00e0 chaque \u00e9tape de la visite en magasin. <\/p>\n<p>[\/et_pb_text][dsm_image_carousel gallery_ids=\u00a0\u00bb2436533,2436571,2436609,2436628&Prime; lazyload=\u00a0\u00bbon\u00a0\u00bb slide_to_show=\u00a0\u00bb2&Prime; dots=\u00a0\u00bboff\u00a0\u00bb slide_to_show_tablet=\u00a0\u00bb2&Prime; slide_to_show_phone=\u00a0\u00bb1&Prime; slide_to_show_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;][\/dsm_image_carousel][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_2,1_2&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb0px||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_4_text_color=\u00a0\u00bb#000000&Prime; hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<h3 class=\"ai-optimize-6\" style=\"color: #5bc4ba;\"><b>Affichage dynamique<\/b><\/h3>\n<h4 class=\"bold ai-optimize-41\">Des visuels \u00e0 fort impact &#8211; Digital Promo Board<\/h4>\n<p class=\"ai-optimize-7\">Pour attirer l&rsquo;attention d\u00e8s l&rsquo;arriv\u00e9e, Mood Media a mis en place des <a href=\"https:\/\/us.moodmedia.com\/smb\/digital-promo-boards\/\">panneaux promotionnels num\u00e9riques \u00e0 fort impact<\/a> \u00e0 l&rsquo;entr\u00e9e des magasins. Ces affichages servent de points de contact dynamiques pour les derni\u00e8res campagnes et les lancements de produits. Con\u00e7u sp\u00e9cifiquement pour les environnements de vente au d\u00e9tail intensifs, le panneau promotionnel num\u00e9rique est log\u00e9 dans un bo\u00eetier mobile et durable qui offre une mobilit\u00e9 et une polyvalence exceptionnelles. Enti\u00e8rement int\u00e9gr\u00e9es \u00e0 la plateforme Harmony, ces unit\u00e9s flexibles permettent \u00e0 Intertoys de diffuser des messages de derni\u00e8re minute exactement l\u00e0 o\u00f9 ils sont le plus n\u00e9cessaires.   <\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_4_text_color=\u00a0\u00bb#000000&Prime; hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<h4 class=\"bold ai-optimize-42\">Immersive Visuals per Play World<\/h4>\n<p class=\"ai-optimize-7\"><span style=\"font-weight: 400;\">Inside the store, <\/span><a href=\"https:\/\/moodmedia.com\/en\/sight\/digital-signage\/\"><span style=\"font-weight: 400;\">digital signage<\/span><\/a><span style=\"font-weight: 400;\"> enhances the experience within specific product categories. These screens support navigation and bring global campaigns to life, with content meticulously tailored to the dynamics of each \u00ab\u00a0play world.\u00a0\u00bb Mood Media handled the delivery and custom installation of these screens, ensuring a consistent, scalable visual solution that integrates perfectly into both compact city stores and spacious XL formats.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_4_text_color=\u00a0\u00bb#000000&Prime; hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<h3 class=\"ai-optimize-6\" style=\"color: #5bc4ba;\"><b>Mood Harmony\u2122 &#8211; One platform, endless flexibility<\/b><\/h3>\n<p class=\"ai-optimize-7\">Powering this digital transformation is <a href=\"https:\/\/moodmedia.com\/en\/harmony\/\">Mood Harmony<\/a>\u2014Mood Media\u2019s central content management platform. Through Harmony, the Intertoys marketing team centrally orchestrates all screen content, allowing them to plan and roll out global campaigns with precision. This intuitive interface enables new visuals to go live across the entire network within minutes, ensuring the brand stays attuned to seasonal trends and new releases.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_4_text_color=\u00a0\u00bb#000000&Prime; hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<h3 class=\"ai-optimize-6\" style=\"color: #5bc4ba;\"><b>Music<\/b><\/h3>\n<h4 class=\"bold ai-optimize-43\">A cheerful in-store experience for the whole family<\/h4>\n<p class=\"ai-optimize-7\">Music plays a defining role in the Intertoys experience, creating an atmosphere where both children and parents feel welcome. The <a href=\"https:\/\/moodmedia.com\/en\/sound\/music-for-business\/\">custom music program<\/a> is designed to support the brand\u2019s energy through four clear pillars:<\/p>\n<p>[\/et_pb_text][et_pb_blurb title=\u00a0\u00bbFamilial\u00a0\u00bb image_icon_width=\u00a0\u00bb1%\u00a0\u00bb content_max_width=\u00a0\u00bb100%\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_level=\u00a0\u00bbh5&Prime; header_text_color=\u00a0\u00bb#799ae6&Prime; header_font_size=\u00a0\u00bb21px\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]Un m\u00e9lange musical qui relie plusieurs g\u00e9n\u00e9rations.[\/et_pb_blurb][et_pb_blurb title=\u00a0\u00bbDigne de confiance\u00a0\u00bb image_icon_width=\u00a0\u00bb1%\u00a0\u00bb content_max_width=\u00a0\u00bb100%\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_level=\u00a0\u00bbh5&Prime; header_text_color=\u00a0\u00bb#799ae6&Prime; header_font_size=\u00a0\u00bb21px\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]Des sons familiers qui garantissent un environnement d&rsquo;achat d\u00e9tendu.[\/et_pb_blurb][et_pb_blurb title=\u00a0\u00bbLudique\u00a0\u00bb image_icon_width=\u00a0\u00bb1%\u00a0\u00bb content_max_width=\u00a0\u00bb100%\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_level=\u00a0\u00bbh5&Prime; header_text_color=\u00a0\u00bb#799ae6&Prime; header_font_size=\u00a0\u00bb21px\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]Des rythmes joyeux qui s&rsquo;alignent sur le caract\u00e8re de la marque.[\/et_pb_blurb][et_pb_blurb title=\u00a0\u00bbAccessible\u00a0\u00bb image_icon_width=\u00a0\u00bb1%\u00a0\u00bb content_max_width=\u00a0\u00bb100%\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_level=\u00a0\u00bbh5&Prime; header_text_color=\u00a0\u00bb#799ae6&Prime; header_font_size=\u00a0\u00bb21px\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]Des morceaux qui font du bien et qui incitent \u00e0 l&rsquo;engagement.[\/et_pb_blurb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_4_text_color=\u00a0\u00bb#000000&Prime; hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]Cette s\u00e9lection rigoureuse offre un son coh\u00e9rent qui accompagne le parcours d&rsquo;achat sans le dominer, et constitue un \u00e9l\u00e9ment essentiel de l&rsquo;environnement multisensoriel de la vente au d\u00e9tail.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_video src=\u00a0\u00bbhttps:\/\/youtu.be\/Bc0ibvMqLhU\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;][\/et_pb_video][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#eeeeee\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb3_5,2_5&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb3_5&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text content_tablet=\u00a0\u00bb<\/p>\n<h2 class=%22bold ai-optimize-14%22><span style=%22color: #5bc4ba;%22>R\u00e9sultats<\/span><\/h2>\n<p class=%22intro2 ai-optimize-15%22>La <a href=%22https:\/\/us.moodmedia.com\/systems\/audiovisual-solutions\/%22>solution AV<\/a> int\u00e9gr\u00e9e de Mood Media a jou\u00e9 un r\u00f4le fondamental dans la transformation du magasin en un centre culturel fond\u00e9 sur des exp\u00e9riences immersives. Le programme <a href=%22https:\/\/us.moodmedia.com\/sound\/custom-music%22>musical personnalis\u00e9<\/a> cr\u00e9e imm\u00e9diatement une atmosph\u00e8re authentique et \u00e9nergique, garantissant que les clients se sentent connect\u00e9s d\u00e8s qu&apos;ils franchissent la porte. L&apos;<a href=%22https:\/\/us.moodmedia.com\/sight\/digital-signage\/%22>Affichage dynamique<\/a> polyvalent et le mur LED mobile sont des outils essentiels, permettant au magasin de promouvoir de mani\u00e8re dynamique la programmation et de captiver les visiteurs. Le <a href=%22https:\/\/us.moodmedia.com\/systems\/professional-sound-systems\/%22>syst\u00e8me audio<\/a> Bose haut de gamme permet au magasin de passer instantan\u00e9ment d&apos;une ambiance de fond \u00e0 de la musique live et \u00e0 des \u00e9v\u00e9nements de skate tr\u00e8s \u00e9nergiques. La r\u00e9utilisation du mat\u00e9riel existant a permis de cr\u00e9er une base durable et efficace, consolidant ainsi la position du magasin en tant que premi\u00e8re destination culturelle pour les jeunes \u00e0 Londres.<\/p>\n<p>\u00a0\u00bb content_phone=\u00a0\u00bb<\/p>\n<h2 class=%22bold ai-optimize-14%22><span style=%22color: #5bc4ba;%22>R\u00e9sultats<\/span><\/h2>\n<p>La <a href=%22https:\/\/us.moodmedia.com\/systems\/audiovisual-solutions\/%22>solution AV<\/a> int\u00e9gr\u00e9e de Mood Media a jou\u00e9 un r\u00f4le fondamental dans la transformation du magasin en un centre culturel fond\u00e9 sur des exp\u00e9riences immersives. Le programme <a href=%22https:\/\/us.moodmedia.com\/sound\/custom-music%22>musical personnalis\u00e9<\/a> cr\u00e9e imm\u00e9diatement une atmosph\u00e8re authentique et \u00e9nergique, garantissant que les clients se sentent connect\u00e9s d\u00e8s qu&apos;ils franchissent la porte. L&apos;<a href=%22https:\/\/us.moodmedia.com\/sight\/digital-signage\/%22>Affichage dynamique<\/a> polyvalent et le mur LED mobile sont des outils essentiels, permettant au magasin de promouvoir de mani\u00e8re dynamique la programmation et de captiver les visiteurs. Le <a href=%22https:\/\/us.moodmedia.com\/systems\/professional-sound-systems\/%22>syst\u00e8me audio<\/a> Bose haut de gamme permet au magasin de passer instantan\u00e9ment d&apos;une ambiance de fond \u00e0 de la musique live et \u00e0 des \u00e9v\u00e9nements de skate tr\u00e8s \u00e9nergiques. La r\u00e9utilisation du mat\u00e9riel existant a permis de cr\u00e9er une base durable et efficace, consolidant ainsi la position du magasin en tant que premi\u00e8re destination culturelle pour les jeunes \u00e0 Londres.<\/p>\n<p>\u00a0\u00bb content_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb30px|30px|30px|30px|false|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb0px|0px|0px|0px|false|false\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<h2 class=\"bold ai-optimize-14\"><span style=\"color: #5bc4ba;\">Results<\/span><\/h2>\n<p class=\"intro2 ai-optimize-15\">The digital retail formula provides Intertoys with a future-proof foundation for brand excellence through sight and sound. Thanks to a flexible <a href=\"https:\/\/moodmedia.com\/en\/systems\/audiovisual-solutions\/\">AV infrastructure<\/a> and the central Harmony platform, store communication is now managed with peak efficiency, ensuring every campaign is synchronised across the entire estate.<\/p>\n<p class=\"intro2 ai-optimize-15\">This integrated approach has activated a recognisable, dynamic brand experience that supports Intertoys\u2019 position as a retail specialist. Beyond permanent locations, the solution\u2019s inherent flexibility allows for easy integration into pop-up stores and major events like LEGO World, ensuring brand integrity is maintained everywhere the Intertoys mission comes to life.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb2_5&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][dsm_animated_gradient_text animated_gradient_text=\u00a0\u00bb&quot;Depuis 50 ans, visiter un magasin Intertoys est une exp\u00e9rience magique pour tous les \u00e2ges. Nous consid\u00e9rons nos magasins comme l&apos;atout marketing le plus important de notre marque. L&apos;ajout d&apos;une exp\u00e9rience num\u00e9rique au magasin physique enrichit non seulement l&apos;exp\u00e9rience d&apos;achat, mais comble \u00e9galement le foss\u00e9 entre nos activit\u00e9s en ligne et le monde hors ligne. Cela nous permet d&apos;inspirer et d&apos;activer des personnes de tous \u00e2ges dans le cadre de notre mission, qui consiste \u00e0 encourager \u00e0 jouer le plus possible, le plus souvent et le plus longtemps possible.&quot;\u00a0\u00bb gradient_one_color=\u00a0\u00bb#000000&Prime; gradient_two_color=\u00a0\u00bb#5bc4ba\u00a0\u00bb gradient_three_color=\u00a0\u00bb#799ae6&Prime; gradient_four_color=\u00a0\u00bb#992e69&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;][\/dsm_animated_gradient_text][et_pb_text content_tablet=\u00a0\u00bb<\/p>\n<h2 class=%22bold ai-optimize-14%22><span style=%22color: #5bc4ba;%22>R\u00e9sultats<\/span><\/h2>\n<p class=%22intro2 ai-optimize-15%22>La <a href=%22https:\/\/us.moodmedia.com\/systems\/audiovisual-solutions\/%22>solution AV<\/a> int\u00e9gr\u00e9e de Mood Media a jou\u00e9 un r\u00f4le fondamental dans la transformation du magasin en un centre culturel fond\u00e9 sur des exp\u00e9riences immersives. Le programme <a href=%22https:\/\/us.moodmedia.com\/sound\/custom-music%22>musical personnalis\u00e9<\/a> cr\u00e9e imm\u00e9diatement une atmosph\u00e8re authentique et \u00e9nergique, garantissant que les clients se sentent connect\u00e9s d\u00e8s qu&apos;ils franchissent la porte. L&apos;<a href=%22https:\/\/us.moodmedia.com\/sight\/digital-signage\/%22>Affichage dynamique<\/a> polyvalent et le mur LED mobile sont des outils essentiels, permettant au magasin de promouvoir de mani\u00e8re dynamique la programmation et de captiver les visiteurs. Le <a href=%22https:\/\/us.moodmedia.com\/systems\/professional-sound-systems\/%22>syst\u00e8me audio<\/a> Bose haut de gamme permet au magasin de passer instantan\u00e9ment d&apos;une ambiance de fond \u00e0 de la musique live et \u00e0 des \u00e9v\u00e9nements de skate tr\u00e8s \u00e9nergiques. La r\u00e9utilisation du mat\u00e9riel existant a permis de cr\u00e9er une base durable et efficace, consolidant ainsi la position du magasin en tant que premi\u00e8re destination culturelle pour les jeunes \u00e0 Londres.<\/p>\n<p>\u00a0\u00bb content_phone=\u00a0\u00bb<\/p>\n<h2 class=%22bold ai-optimize-14%22><span style=%22color: #5bc4ba;%22>R\u00e9sultats<\/span><\/h2>\n<p>La <a href=%22https:\/\/us.moodmedia.com\/systems\/audiovisual-solutions\/%22>solution AV<\/a> int\u00e9gr\u00e9e de Mood Media a jou\u00e9 un r\u00f4le fondamental dans la transformation du magasin en un centre culturel fond\u00e9 sur des exp\u00e9riences immersives. Le programme <a href=%22https:\/\/us.moodmedia.com\/sound\/custom-music%22>musical personnalis\u00e9<\/a> cr\u00e9e imm\u00e9diatement une atmosph\u00e8re authentique et \u00e9nergique, garantissant que les clients se sentent connect\u00e9s d\u00e8s qu&apos;ils franchissent la porte. L&apos;<a href=%22https:\/\/us.moodmedia.com\/sight\/digital-signage\/%22>Affichage dynamique<\/a> polyvalent et le mur LED mobile sont des outils essentiels, permettant au magasin de promouvoir de mani\u00e8re dynamique la programmation et de captiver les visiteurs. Le <a href=%22https:\/\/us.moodmedia.com\/systems\/professional-sound-systems\/%22>syst\u00e8me audio<\/a> Bose haut de gamme permet au magasin de passer instantan\u00e9ment d&apos;une ambiance de fond \u00e0 de la musique live et \u00e0 des \u00e9v\u00e9nements de skate tr\u00e8s \u00e9nergiques. La r\u00e9utilisation du mat\u00e9riel existant a permis de cr\u00e9er une base durable et efficace, consolidant ainsi la position du magasin en tant que premi\u00e8re destination culturelle pour les jeunes \u00e0 Londres.<\/p>\n<p>\u00a0\u00bb content_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb30px|30px|30px|30px|false|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb0px|0px|0px|0px|false|false\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]- Celvin de Bie, responsable du marketing chez Intertoys[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; admin_label=\u00a0\u00bbCase Study Contact\u00a0\u00bb module_id=\u00a0\u00bbcontact\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; background_color=\u00a0\u00bb#232323&Prime; collapsed=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.16&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.0&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb background_layout=\u00a0\u00bbdark\u00a0\u00bb custom_margin=\u00a0\u00bb||||false|false\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<h2 class=\"bold\">Am\u00e9liorer l&rsquo;exp\u00e9rience client<\/h2>\n<p class=\"intro\">Contactez-nous aujourd&rsquo;hui pour commencer.<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=\u00a0\u00bbShort Contact Form (dark background)\u00a0\u00bb _builder_version=\u00a0\u00bb4.15.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_layout=\u00a0\u00bbdark\u00a0\u00bb global_module=\u00a0\u00bb40487&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\nvar gform;gform||(document.addEventListener(\"gform_main_scripts_loaded\",function(){gform.scriptsLoaded=!0}),document.addEventListener(\"gform\/theme\/scripts_loaded\",function(){gform.themeScriptsLoaded=!0}),window.addEventListener(\"DOMContentLoaded\",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,themeScriptsLoaded:!1,isFormEditor:()=>\"function\"==typeof InitializeEditor,callIfLoaded:function(o){return!(!gform.domLoaded||!gform.scriptsLoaded||!gform.themeScriptsLoaded&&!gform.isFormEditor()||(gform.isFormEditor()&&console.warn(\"The use of 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id=\"field_3_1\" class=\"gfield gfield--type-name gfield--input-type-name gfield_contains_required field_sublabel_hidden_label gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><legend class='gfield_label gform-field-label gfield_label_before_complex' >Nom<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/legend><div class='ginput_complex ginput_container ginput_container--name no_prefix has_first_name no_middle_name has_last_name no_suffix gf_name_has_2 ginput_container_name gform-grid-row' id='input_3_1'>\n                            \n                            <span id='input_3_1_3_container' class='name_first gform-grid-col gform-grid-col--size-auto' >\n                                                    <input type='text' name='input_1.3' id='input_3_1_3' value=''   aria-required='true'   placeholder='Pr\u00e9nom'  \/>\n                                                    <label for='input_3_1_3' class='gform-field-label gform-field-label--type-sub hidden_sub_label screen-reader-text'>Pr\u00e9nom<\/label>\n                                                <\/span>\n                            \n                            <span id='input_3_1_6_container' class='name_last gform-grid-col gform-grid-col--size-auto' >\n                                                    <input type='text' name='input_1.6' id='input_3_1_6' value=''   aria-required='true'   placeholder='Nom de famille'  \/>\n                                                    <label for='input_3_1_6' class='gform-field-label gform-field-label--type-sub hidden_sub_label screen-reader-text'>Nom de famille<\/label>\n                                                <\/span>\n                            \n                        <\/div><\/fieldset><div id=\"field_3_2\" class=\"gfield gfield--type-email gfield--input-type-email gfield--width-half gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_3_2'>E-mail<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_email'>\n                            <input name='input_2' id='input_3_2' type='email' value='' class='large'   placeholder='E-mail' aria-required=\"true\" aria-invalid=\"false\"  \/>\n                        <\/div><\/div><div id=\"field_3_4\" class=\"gfield gfield--type-phone gfield--input-type-phone gfield--width-half gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_3_4'>T\u00e9l\u00e9phone<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_phone'><input name='input_4' id='input_3_4' type='tel' value='' class='large'  placeholder='T\u00e9l\u00e9phone' aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_3_3\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-half gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_3_3'>Nom de la soci\u00e9t\u00e9<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_3' id='input_3_3' type='text' value='' class='large'    placeholder='Nom de la soci\u00e9t\u00e9' aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_3_9\" class=\"gfield gfield--type-select gfield--input-type-select gfield--width-half gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_3_9'>Nombre de sites<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_select'><select name='input_9' id='input_3_9' class='large gfield_select'    aria-required=\"true\" aria-invalid=\"false\" ><option value='' selected='selected' class='gf_placeholder'>Nombre de sites<\/option><option value='1' >1<\/option><option value='2-10' >2-10<\/option><option value='11-49' >11-49<\/option><option value='50+' >50+<\/option><\/select><\/div><\/div><div id=\"field_3_6\" class=\"gfield gfield--type-textarea gfield--input-type-textarea field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_3_6'>Comment pouvons-nous vous aider ?<\/label><div class='ginput_container ginput_container_textarea'><textarea name='input_6' id='input_3_6' class='textarea small'    placeholder='Comment pouvons-nous vous aider ?'  aria-invalid=\"false\"   rows='10' cols='50'><\/textarea><\/div><\/div><fieldset id=\"field_3_14\" class=\"gfield gfield--type-consent gfield--type-choice gfield--input-type-consent gfield--width-full gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><legend class='gfield_label gform-field-label gfield_label_before_complex' >Politique de confidentialit\u00e9<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/legend><div class='ginput_container ginput_container_consent'><input name='input_14.1' id='input_3_14_1' type='checkbox' value='1'   aria-required=\"true\" aria-invalid=\"false\"   \/> <label class=\"gform-field-label gform-field-label--type-inline gfield_consent_label\" for='input_3_14_1' >J'accepte que mes donn\u00e9es personnelles soient trait\u00e9es conform\u00e9ment \u00e0 la <a href=\"https:\/\/moodmedia.com\/be-fr\/entreprise\/politique-de-confidentialite\/\" target=\"_blank\">politique de confidentialit\u00e9<\/a> (y compris les transferts internationaux) et je consens \u00e0 ce que Mood Media utilise ces informations pour me contacter.<span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/label><input type='hidden' name='input_14.2' value='J&#039;accepte que mes donn\u00e9es personnelles soient trait\u00e9es conform\u00e9ment \u00e0 la &lt;a href=&quot;https:\/\/moodmedia.com\/be-fr\/entreprise\/politique-de-confidentialite\/&quot; target=&quot;_blank&quot;&gt;politique de confidentialit\u00e9&lt;\/a&gt; (y compris les transferts internationaux) et je consens \u00e0 ce que Mood Media utilise ces informations pour me contacter.' class='gform_hidden' \/><input type='hidden' name='input_14.3' value='3' class='gform_hidden' \/><\/div><\/fieldset><fieldset id=\"field_3_15\" class=\"gfield gfield--type-consent gfield--type-choice gfield--input-type-consent gfield--width-full field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><legend class='gfield_label gform-field-label gfield_label_before_complex' >Restez en contact<\/legend><div class='ginput_container ginput_container_consent'><input name='input_15.1' id='input_3_15_1' type='checkbox' value='1'    aria-invalid=\"false\"   \/> <label class=\"gform-field-label gform-field-label--type-inline gfield_consent_label\" for='input_3_15_1' >Je souhaite recevoir des nouvelles pertinentes, des informations sur les produits ou des offres sp\u00e9ciales par courrier \u00e9lectronique. Vous pouvez vous d\u00e9sinscrire \u00e0 tout moment en utilisant les liens correspondants dans les informations que nous vous envoyons.<\/label><input type='hidden' name='input_15.2' value='Je souhaite recevoir des nouvelles pertinentes, des informations sur les produits ou des offres sp\u00e9ciales par courrier \u00e9lectronique. Vous pouvez vous d\u00e9sinscrire \u00e0 tout moment en utilisant les liens correspondants dans les informations que nous vous envoyons.' class='gform_hidden' \/><input type='hidden' name='input_15.3' value='3' class='gform_hidden' \/><\/div><\/fieldset><div id=\"field_3_18\" class=\"gfield gfield--type-captcha gfield--input-type-captcha gfield--width-full field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_3_18'>CAPTCHA<\/label><div id='input_3_18' class='ginput_container ginput_recaptcha' data-sitekey='6Lfv6n8bAAAAAEtmA_JMn8-9T65gbem1F5Q9T6fQ'  data-theme='light' data-tabindex='-1' data-size='invisible' data-badge='bottomright'><\/div><\/div><div id=\"field_3_24\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below 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aria-invalid=\"false\" value='' \/><\/div><\/div><div id=\"field_3_20\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_20' id='input_3_20' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/div><div id=\"field_3_21\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_21' id='input_3_21' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/div><div id=\"field_3_19\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden 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