{"id":268980,"date":"2022-09-02T14:16:04","date_gmt":"2022-09-02T13:16:04","guid":{"rendered":"https:\/\/moodmedia.com\/etudes-de-cas\/sidestep\/"},"modified":"2023-06-12T18:23:07","modified_gmt":"2023-06-12T17:23:07","slug":"sidestep","status":"publish","type":"page","link":"https:\/\/moodmedia.com\/be-fr\/etudes-de-cas\/sidestep\/","title":{"rendered":"Sidestep"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.15.1&Prime; background_color=\u00a0\u00bb#828282&Prime; background_image=\u00a0\u00bbhttps:\/\/moodmedia.com\/wp-content\/uploads\/2022\/09\/sidestep-hero.webp\u00a0\u00bb background_blend=\u00a0\u00bbmultiply\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb3_4,1_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb3_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.15.1&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb background_layout=\u00a0\u00bbdark\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h1 class=\"new-hero bold\">SIDESTEP  <br \/><span class=\"medium\" style=\"color:#ddd;\">\u00c9TUDE DE CAS<\/span><\/h1>\n<div style=\"width:100%;float:left;\">\n<div style=\"width:20%;height:10px;background:#cd102f;float:left;clear:both;\"><\/div>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.16&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb2_3,1_3&Prime; _builder_version=\u00a0\u00bb4.16&Prime; background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb2_3&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.15.1&Prime; background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb use_border_color=\u00a0\u00bboff\u00a0\u00bb border_color=\u00a0\u00bb#ffffff\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2>A PROPOS DE <span class=\"bold\" style=\"color: #cd102f;\">SIDESTEP<\/span><\/h2>\n<p class=\"intro\">SIDESTEP, une marque de Foot Locker Inc. croit que les baskets, la cr\u00e9ativit\u00e9 et le style vont de pair et que choisir soigneusement sa paire de baskets est une forme d&rsquo;expression cr\u00e9ative. SIDESTEP s&rsquo;adresse aux initi\u00e9s innovants et cr\u00e9atifs qui suivent les derni\u00e8res tendances et aiment cr\u00e9er leur propre style. La marque vise \u00e0 inspirer et \u00e0 motiver une nouvelle g\u00e9n\u00e9ration de cr\u00e9ateurs de looks en leur proposant une s\u00e9lection de baskets et d&rsquo;accessoires incontournables qui donnent vie aux looks. Avec plus de 80 magasins en Allemagne, aux Pays-Bas, en Belgique, en Espagne, au Luxembourg et en Suisse, SIDESTEP est devenu le d\u00e9taillant de baskets de pr\u00e9dilection des amateurs de mode en Europe.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.15.1&Prime; background_color=\u00a0\u00bb#eeeeee\u00a0\u00bb background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb custom_padding=\u00a0\u00bb50px|50px|50px|50px|false|false\u00a0\u00bb use_border_color=\u00a0\u00bboff\u00a0\u00bb border_color=\u00a0\u00bb#ffffff\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h3 class=\"moodred\"><b>R\u00c9SUM\u00c9 DE L&rsquo;\u00c9TUDE DE CAS<\/b><\/h3>\n<ul style=\"margin-top:20px;\">\n<li>Programme musical sp\u00e9cialement con\u00e7u pour tous les magasins.<\/li>\n<li>Tous les nouveaux magasins seront \u00e9quip\u00e9s de lecteurs Mood Harmony.<\/li>\n<li>Transfert des magasins existants vers Mood Harmony  <\/li>\n<li>Remplacement des caissons lumineux actuels par des \u00e9crans de 75 pouces<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; admin_label=\u00a0\u00bbObjective\u00a0\u00bb _builder_version=\u00a0\u00bb4.15.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#545454&Prime; background_image=\u00a0\u00bbhttps:\/\/moodmedia.com\/wp-content\/uploads\/2022\/09\/sidestep-middle2.webp\u00a0\u00bb background_blend=\u00a0\u00bbmultiply\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.15.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.15.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.15.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb background_layout=\u00a0\u00bbdark\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2><b>OBJECTIF<\/b><\/h2>\n<p class=\"intro2\">Alors que la marque continue de d\u00e9velopper sa pr\u00e9sence en Europe, elle a entam\u00e9 un grand projet de rebranding de ses magasins actuels afin de mieux refl\u00e9ter la personnalit\u00e9 de sa marque et sa d\u00e9mographie cible.<\/p>\n<p class=\"intro2\">Mood Media est fier d&rsquo;avoir \u00e9t\u00e9 choisi pour aider non seulement \u00e0 faire de ce changement de marque une r\u00e9alit\u00e9 pour les futurs magasins SIDESTEP, mais aussi pour les 82 magasins d\u00e9j\u00e0 existants en Europe. Les magasins relook\u00e9s sont une repr\u00e9sentation physique de la marque et de son engagement \u00e0 r\u00e9pondre aux besoins des amateurs de baskets, en offrant une exp\u00e9rience globale aspirationnelle \u00e0 ses clients dans tous les magasins, gr\u00e2ce \u00e0 la musique et aux visuels de Mood Media.  <\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; admin_label=\u00a0\u00bbSolutions\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; background_color=\u00a0\u00bb#eeeeee\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.15.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.15.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.15.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2><b>SOLUTIONS<\/b><\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_2,1_2&Prime; _builder_version=\u00a0\u00bb4.15.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.15.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.15.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h3 class=\"moodred\"><b>MUSIQUE SUR MESURE<\/b><\/h3>\n<p class=\"intro2\">SIDESTEP voulait un programme musical personnalis\u00e9 qui inspire l&rsquo;expression personnelle et qui soit moderne, audacieux et cr\u00e9atif. Ax\u00e9e sur les femmes et la mode, la musique devrait plaire au public cible de la marque : les amateurs europ\u00e9ens de baskets.  <\/p>\n<p class=\"intro2\">Les concepteurs musicaux professionnels de Mood ont travaill\u00e9 en \u00e9troite collaboration avec la marque pour \u00e9laborer un programme musical cr\u00e9ant une atmosph\u00e8re positive et dynamique qui invite \u00e0 l&rsquo;exp\u00e9rimentation et c\u00e9l\u00e8bre la diversit\u00e9 et le style personnel sur fond de confort et de confiance. Les playlists soigneusement s\u00e9lectionn\u00e9es refl\u00e8tent les valeurs de cr\u00e9ativit\u00e9, d&rsquo;autonomisation et de durabilit\u00e9 de la marque.  <\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.15.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/moodmedia.com\/wp-content\/uploads\/2022\/09\/sidestep-music.webp\u00a0\u00bb title_text=\u00a0\u00bbsidetep-music\u00a0\u00bb _builder_version=\u00a0\u00bb4.15.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb3_5,2_5&Prime; _builder_version=\u00a0\u00bb4.15.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb3_5&Prime; _builder_version=\u00a0\u00bb4.15.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/moodmedia.com\/wp-content\/uploads\/2022\/09\/sidestep-ds.webp\u00a0\u00bb title_text=\u00a0\u00bbsidestep-ds\u00a0\u00bb _builder_version=\u00a0\u00bb4.15.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00a0\u00bb2_5&Prime; _builder_version=\u00a0\u00bb4.15.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.15.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h3 class=\"moodred\"><b>AFFICHAGE NUM\u00c9RIQUE<\/b><\/h3>\n<p class=\"intro2\">Dans les magasins SIDESTEP existants, Mood a \u00e9t\u00e9 charg\u00e9 de remplacer les caissons lumineux actuels par des \u00e9crans de 75 pouces.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.15.1&Prime; background_color=\u00a0\u00bb#262626&Prime; background_image=\u00a0\u00bbhttps:\/\/moodmedia.com\/wp-content\/uploads\/2022\/09\/sidestep-hero.webp\u00a0\u00bb background_blend=\u00a0\u00bbmultiply\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb1_2,1_2&Prime; _builder_version=\u00a0\u00bb4.16&Prime; background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.15.1&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb background_layout=\u00a0\u00bbdark\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; use_border_color=\u00a0\u00bboff\u00a0\u00bb border_color=\u00a0\u00bb#ffffff\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<h2 class=\"bold\">LES R\u00c9SULTATS<\/h2>\n<p class=\"intro2\">\u00ab\u00a0Nous avons choisi Mood Media car le CMS (Harmony) r\u00e9pond \u00e0 toutes nos attentes en termes de flexibilit\u00e9 et de proactivit\u00e9 dans la gestion du contenu en magasin. C&rsquo;\u00e9tait \u00e9galement un bon \u00e9quilibre entre le co\u00fbt et les fonctionnalit\u00e9s, ce que nous avons prouv\u00e9 avec le processus d&rsquo;appel d&rsquo;offres que nous avions mis en place.\u00a0\u00bb<\/p>\n<p class=\"intro2\">\u00ab\u00a0Mais la relation de travail que nous entretenons avec Mood Media est tout aussi importante. L&rsquo;\u00e9quipe charg\u00e9e des comptes nous soutient toujours et est r\u00e9active. Le gros avantage est \u00e9galement le service client\u00e8le pour les questions techniques. Nous appr\u00e9cions \u00e9norm\u00e9ment la rapidit\u00e9 et l&rsquo;efficacit\u00e9 avec lesquelles les magasins obtiennent le soutien dont ils ont besoin.\u00a0\u00bb<\/p>\n<p><b>&#8211; Maria Lambina  <\/b><br \/>Responsable du merchandising visuel, SIDESTEP chez Foot Locker EMEA<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_code admin_label=\u00a0\u00bbIncorporation Insta\u00a0\u00bb _builder_version=\u00a0\u00bb4.15.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CUVHjumjgwh\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\"  background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/CUVHjumjgwh\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\"  background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <\/p>\n<div style=\"  display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"  background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"  background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display:block; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Voir ce message sur Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"  background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"  width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"  width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"  background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"  width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"  background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"  background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p><\/a><pee style=\"  color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/CUVHjumjgwh\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\"  color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">Un message partag\u00e9 par SIDESTEP (@sidestep)<\/a><\/pee><\/div>\n<\/blockquote>\n<p> <script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; admin_label=\u00a0\u00bbIndustry Page Contact\u00a0\u00bb module_id=\u00a0\u00bbcontact\u00a0\u00bb _builder_version=\u00a0\u00bb4.15&Prime; collapsed=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.15&Prime; background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.15&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.15.1&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2 class=\"bold\">CONNECTEZ-VOUS AVEC NOUS<\/h2>\n<h4 class=\"intro\">Contactez-nous d\u00e8s aujourd&rsquo;hui et am\u00e9liorez l&rsquo;exp\u00e9rience client dans votre entreprise.<\/h4>\n<p>[\/et_pb_text][et_pb_text admin_label=\u00a0\u00bbShort Contact Form (light background)\u00a0\u00bb _builder_version=\u00a0\u00bb4.15.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>[gravityform id=\u00a0\u00bb3&Prime; title=\u00a0\u00bbfalse\u00a0\u00bb description=\u00a0\u00bbfalse\u00a0\u00bb]<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SIDESTEP \u00c9TUDE DE CAS A PROPOS DE SIDESTEP SIDESTEP, une marque de Foot Locker Inc. croit que les baskets, la cr\u00e9ativit\u00e9 et le style vont de pair et que choisir soigneusement sa paire de baskets est une forme d&rsquo;expression cr\u00e9ative. SIDESTEP s&rsquo;adresse aux initi\u00e9s innovants et cr\u00e9atifs qui suivent les derni\u00e8res tendances et aiment cr\u00e9er leur propre style. La marque vise \u00e0 inspirer et \u00e0 motiver une nouvelle g\u00e9n\u00e9ration de cr\u00e9ateurs de looks en leur proposant une s\u00e9lection de baskets et d&rsquo;accessoires incontournables qui donnent vie aux looks. Avec plus de 80 magasins en Allemagne, aux Pays-Bas, en Belgique, en Espagne, au Luxembourg et en Suisse, SIDESTEP est devenu le d\u00e9taillant de baskets de pr\u00e9dilection des amateurs de mode en Europe.R\u00c9SUM\u00c9 DE L&rsquo;\u00c9TUDE DE CAS Programme musical sp\u00e9cialement con\u00e7u pour tous les magasins. Tous les nouveaux magasins seront \u00e9quip\u00e9s de lecteurs Mood Harmony. Transfert des magasins existants vers Mood Harmony Remplacement des caissons lumineux actuels par des \u00e9crans de 75 pouces OBJECTIF Alors que la marque continue de d\u00e9velopper sa pr\u00e9sence en Europe, elle a entam\u00e9 un grand projet de rebranding de ses magasins actuels afin de mieux refl\u00e9ter la personnalit\u00e9 de sa marque et sa d\u00e9mographie cible. Mood Media [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":268884,"parent":120081,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-268980","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Sidestep | Mood Media Belgique<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sidestep\" \/>\n<meta property=\"og:url\" content=\"https:\/\/moodmedia.com\/be-fr\/etudes-de-cas\/sidestep\/\" \/>\n<meta property=\"og:site_name\" content=\"Mood Media Belgique\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/moodmediauk\/\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-12T17:23:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/moodmedia.com\/wp-content\/uploads\/2022\/09\/sidestep-feature.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@MoodMedia_UK\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture est.\" \/>\n\t<meta name=\"twitter:data1\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/moodmedia.com\\\/be-fr\\\/etudes-de-cas\\\/sidestep\\\/\",\"url\":\"https:\\\/\\\/moodmedia.com\\\/be-fr\\\/etudes-de-cas\\\/sidestep\\\/\",\"name\":\"Sidestep | Mood Media Belgique\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/moodmedia.com\\\/be-fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/moodmedia.com\\\/be-fr\\\/etudes-de-cas\\\/sidestep\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/moodmedia.com\\\/be-fr\\\/etudes-de-cas\\\/sidestep\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/moodmedia.com\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/sidestep-feature.webp\",\"datePublished\":\"2022-09-02T13:16:04+00:00\",\"dateModified\":\"2023-06-12T17:23:07+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/moodmedia.com\\\/be-fr\\\/etudes-de-cas\\\/sidestep\\\/#breadcrumb\"},\"inLanguage\":\"fr-BE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/moodmedia.com\\\/be-fr\\\/etudes-de-cas\\\/sidestep\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-BE\",\"@id\":\"https:\\\/\\\/moodmedia.com\\\/be-fr\\\/etudes-de-cas\\\/sidestep\\\/#primaryimage\",\"url\":\"https:\\\/\\\/moodmedia.com\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/sidestep-feature.webp\",\"contentUrl\":\"https:\\\/\\\/moodmedia.com\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/sidestep-feature.webp\",\"width\":600,\"height\":600},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/moodmedia.com\\\/be-fr\\\/etudes-de-cas\\\/sidestep\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/moodmedia.com\\\/be-fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u00c9tudes de cas\",\"item\":\"https:\\\/\\\/moodmedia.com\\\/be-fr\\\/etudes-de-cas\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Sidestep\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/moodmedia.com\\\/be-fr\\\/#website\",\"url\":\"https:\\\/\\\/moodmedia.com\\\/be-fr\\\/\",\"name\":\"Mood Media International\",\"description\":\"Experience. 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