{"id":274368,"date":"2022-02-22T21:55:18","date_gmt":"2022-02-22T21:55:18","guid":{"rendered":"https:\/\/moodmedia.com\/etudes-de-cas\/intersport\/"},"modified":"2023-04-26T16:30:29","modified_gmt":"2023-04-26T15:30:29","slug":"intersport","status":"publish","type":"page","link":"https:\/\/moodmedia.com\/be-fr\/etudes-de-cas\/intersport\/","title":{"rendered":"Intersport"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00a0\u00bb1&Prime; admin_label=\u00a0\u00bbHero\u00a0\u00bb _builder_version=\u00a0\u00bb4.15.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#8e8e8e\u00a0\u00bb background_image=\u00a0\u00bbhttps:\/\/moodmedia.com\/wp-content\/uploads\/2022\/09\/intersport-hero.webp\u00a0\u00bb background_blend=\u00a0\u00bbmultiply\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb3_5,2_5&Prime; _builder_version=\u00a0\u00bb4.15&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb3_5&Prime; _builder_version=\u00a0\u00bb4.15&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.15&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_layout=\u00a0\u00bbdark\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h1 class=\"new-hero bold\">INTERSPORT<br \/><span style=\"color: #eee;\">\u00c9TUDE DE CAS<\/span><\/h1>\n<div style=\"width: 100%; float: left;\">\n<div style=\"width: 20%; height: 10px; background: #cd102f; float: left;\"> <\/div>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb2_5&Prime; _builder_version=\u00a0\u00bb4.15&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_button button_url=\u00a0\u00bb#contact\u00a0\u00bb button_text=\u00a0\u00bbNous contacter\u00a0\u00bb button_alignment=\u00a0\u00bbright\u00a0\u00bb button_alignment_tablet=\u00a0\u00bbleft\u00a0\u00bb button_alignment_phone=\u00a0\u00bbleft\u00a0\u00bb button_alignment_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb module_class=\u00a0\u00bbmbutton\u00a0\u00bb _builder_version=\u00a0\u00bb4.14.7&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; admin_label=\u00a0\u00bbAbout Section\u00a0\u00bb _builder_version=\u00a0\u00bb4.15&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb1_2,1_2&Prime; _builder_version=\u00a0\u00bb4.15&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.15&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.15.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2 class=\"bold\">\u00c0 PROPOS D&rsquo;<span style=\"color:#cd102f;\">INTERSPORT<\/span><\/h2>\n<p class=\"intro2\">Fond\u00e9e en 1968, avec plus de 5 400 magasins de sport sp\u00e9cialis\u00e9s r\u00e9partis dans 42 pays, INTERSPORT compte parmi les principales enseignes d\u2019articles de sport au monde. Bien que chaque magasin INTERSPORT soit d\u00e9tenu et g\u00e9r\u00e9 de mani\u00e8re ind\u00e9pendante, chaque magasin est fier d\u2019avoir une connaissance approfondie de sa client\u00e8le locale et des clubs de sport de sa r\u00e9gion, ce qui signifie qu\u2019il est en mesure de fournir les meilleurs conseils, orientations et valeurs pour tous ses services et produits.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.15&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.15.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#eeeeee\u00a0\u00bb custom_padding=\u00a0\u00bb50px|50px|50px|50px|false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h3 class=\"moodred bold\">R\u00c9SUM\u00c9 DE L&rsquo;\u00c9TUDE DE CAS<\/h3>\n<ul style=\"margin-top: 20px;\">\n<li>\u00c9tag\u00e8res \u00e0 chaussures num\u00e9riques avec suivi des donn\u00e9es<\/li>\n<li>Des vitrines impressionnantes<\/li>\n<li>Large gamme d&rsquo;affichages num\u00e9riques d&rsquo;int\u00e9rieur<\/li>\n<li>Programme musical personnalis\u00e9<\/li>\n<li>Syst\u00e8mes mat\u00e9riels complets<\/li>\n<li>Solution de marketing olfactif<\/li>\n<li>R\u00e9am\u00e9nagement du studio de radiodiffusion<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.15.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_column _builder_version=\u00a0\u00bb4.15.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb type=\u00a0\u00bb4_4&Prime;][et_pb_video src=\u00a0\u00bbhttps:\/\/youtu.be\/mApQ_C9gz9M\u00a0\u00bb image_src=\u00a0\u00bb\/\/i.ytimg.com\/vi\/mApQ_C9gz9M\/hqdefault.jpg\u00a0\u00bb _builder_version=\u00a0\u00bb4.15.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_video][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; admin_label=\u00a0\u00bbObjective\u00a0\u00bb _builder_version=\u00a0\u00bb4.15.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#727272&Prime; background_image=\u00a0\u00bbhttps:\/\/moodmedia.com\/wp-content\/uploads\/2022\/09\/intersport-objective.webp\u00a0\u00bb background_blend=\u00a0\u00bbmultiply\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb collapsed=\u00a0\u00bbon\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.15&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.15&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.15.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb background_layout=\u00a0\u00bbdark\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2 class=\"bold\">OBJECTIF<\/h2>\n<p class=\"intro2\">Alors qu\u2019INTERSPORT continue d\u2019intensifier son approche centr\u00e9e sur le consommateur pour devenir la premi\u00e8re enseigne sp\u00e9cialis\u00e9e dans les articles de sport multi-cat\u00e9gories, la marque a cherch\u00e9 une solution holistique en magasin pour renforcer le lien avec ses clients. En tant que partenaire privil\u00e9gi\u00e9 de l\u2019enseigne pour les solutions m\u00e9dias en magasin, Mood Media travaille depuis plusieurs ann\u00e9es avec les magasins INTERSPORT du monde entier afin d\u2019am\u00e9liorer continuellement ses solutions au fur-et-\u00e0-mesure de l\u2019apparition de nouvelles technologies et des demandes des consommateurs.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; admin_label=\u00a0\u00bbSolutions\u00a0\u00bb _builder_version=\u00a0\u00bb4.15&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb collapsed=\u00a0\u00bbon\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.15.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.15&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.15.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2 class=\"bold\">SOLUTIONS<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_2,1_2&Prime; _builder_version=\u00a0\u00bb4.15.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.15.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text admin_label=\u00a0\u00bbLift &#038; Learn\u00a0\u00bb _builder_version=\u00a0\u00bb4.15.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h3 class=\"moodred\"><b>\u00c9TAG\u00c8RES \u00c0 CHAUSSURES NUM\u00c9RIQUES<\/b><\/h3>\n<p>Les murs de chaussures de course et d\u2019entra\u00eenement ont \u00e9t\u00e9 identifi\u00e9s comme un domaine cl\u00e9 pour r\u00e9pondre \u00e0 la demande des clients de la marque tout en augmentant les ventes et la rentabilit\u00e9.<\/p>\n<p>Mood a con\u00e7u une solution de murs de chaussures Lift &amp; Learn \u00e0 mettre en \u0153uvre dans les principaux magasins INTERSPORT, qui permet de cr\u00e9er un tout nouveau parcours client bas\u00e9 sur les besoins du consommateur et ses pr\u00e9f\u00e9rences en mati\u00e8re d&rsquo;activit\u00e9. Lorsque le client prend en main une chaussure, des informations sur son sujet s\u2019affichent automatiquement sur un \u00e9cran num\u00e9rique. La solution permet au personnel d&rsquo;INTERSPORT de s&rsquo;engager aupr\u00e8s du consommateur, en se concentrant sur le qui, le quoi, le o\u00f9 et le pourquoi de son activit\u00e9 de course ou d&rsquo;entra\u00eenement. Les murs facilitent la navigation et l&rsquo;information sur les produits pour les consommateurs, tout en permettant au personnel de les aider dans leur d\u00e9cision d&rsquo;achat.<\/p>\n<p><span style=\"font-weight: 400;\">La solution compl\u00e8te INTERSPORT Digital Shoe Shelf comprend :<\/span><\/p>\n<ul style=\"margin-top: 20px;\">\n<li style=\"list-style-type: none;\">\n<ul style=\"margin-top: 20px;\">\n<li>En-t\u00eates de mur<\/li>\n<li>Highlighter cubes (avec \u00e9crans statiques de points de vente)<\/li>\n<li>Cadre RFID avec \u00e9cran num\u00e9rique + Harmony (SoC)<\/li>\n<li>\u00c9tiquettes RFID<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>Mood a install\u00e9 des \u00e9crans de qualit\u00e9 professionnelle avec Harmony (SoC) et Nexmosphere RFID pour soutenir la solution, et a d\u00e9velopp\u00e9 un outil pour suivre la fr\u00e9quence de ramassage des chaussures par section \/ par magasin. Ce niveau de suivi des donn\u00e9es fournit des informations pr\u00e9cieuses tant pour INTERSPORT que pour les marques de chaussures qui les soutiennent et leurs campagnes de marketing respectives.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.15.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/moodmedia.com\/wp-content\/uploads\/2022\/09\/intersport-lift-learn.webp\u00a0\u00bb title_text=\u00a0\u00bbintersport-lift-learn\u00a0\u00bb _builder_version=\u00a0\u00bb4.15.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_3,1_3,1_3&Prime; _builder_version=\u00a0\u00bb4.15.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_3&Prime; _builder_version=\u00a0\u00bb4.15.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/moodmedia.com\/wp-content\/uploads\/2022\/09\/intersport-windows.webp\u00a0\u00bb title_text=\u00a0\u00bbintersport-fen\u00eatres\u00a0\u00bb _builder_version=\u00a0\u00bb4.15.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_text admin_label=\u00a0\u00bbWindow Displays\u00a0\u00bb _builder_version=\u00a0\u00bb4.15.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h3 class=\"moodred\"><b>LES VITRINES<\/b><\/h3>\n<p>Attirer l&rsquo;attention des clients avec des affichages num\u00e9riques dans les vitrines est une solution courante dans le dernier concept de magasin INTERSPORT. Cependant, INTERSPORT Pays-Bas est all\u00e9 encore plus loin, en d\u00e9cidant d&rsquo;\u00e9quiper tous ses magasins d\u2019un \u00e9cran vitrine en format portrait, en organisant toute la diffusion et la programmation du contenu, via la plateforme de gestion de contenu Harmony de Mood, afin de garantir un impact et un effet maximum.[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3&Prime; _builder_version=\u00a0\u00bb4.15.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/moodmedia.com\/wp-content\/uploads\/2022\/09\/intersport-running-lab.webp\u00a0\u00bb title_text=\u00a0\u00bbintersport-running-lab\u00a0\u00bb _builder_version=\u00a0\u00bb4.15.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_text admin_label=\u00a0\u00bbIndoor DS\u00a0\u00bb _builder_version=\u00a0\u00bb4.15.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h3 class=\"moodred\"><b>AFFICHAGE NUM\u00c9RIQUE INT\u00c9RIEUR<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Une fois que les clients ont pass\u00e9 les impressionnantes vitrines et sont entr\u00e9s dans le magasin, il y a une multiplicit\u00e9 de types d\u2019\u00e9crans dans chaque magasin INTERSPORT. Qu&rsquo;il s&rsquo;agisse de grands \u00e9crans et de murs vid\u00e9o dans la zone de campagne saisonni\u00e8re, aux caisses et dans le Running Experience, ou d\u2019\u00e9crans de taille moyenne dans les zones de chaque cat\u00e9gorie de sport qui diffuse un contenu pertinent et des solutions interactives qui utilisent la technologie tactile ou les capacit\u00e9s de Lift &amp; Learn, Mood Media est fier d\u2019avoir install\u00e9 toutes les solutions d\u2019affichage num\u00e9rique dont la marque a eu besoin. <\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3&Prime; _builder_version=\u00a0\u00bb4.15.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/moodmedia.com\/wp-content\/uploads\/2022\/09\/intersport-music.webp\u00a0\u00bb title_text=\u00a0\u00bbintersport-musique\u00a0\u00bb _builder_version=\u00a0\u00bb4.15.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_text admin_label=\u00a0\u00bbCustom Music\u00a0\u00bb _builder_version=\u00a0\u00bb4.15.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h3 class=\"moodred\"><b>MUSIQUE SUR MESURE<\/b><\/h3>\n<p>Pour l\u2019ambiance sonore d\u2019INTERSPORT, l\u2019\u00e9quipe de superviseurs musicaux a mis en place un programme musical global sur mesure, con\u00e7u en fonction du positionnement de l\u2019enseigne et du profil de ses clients. Chaque magasin dispose d&rsquo;un programme journalier, ce qui signifie qu&rsquo;une liste de lecture diff\u00e9rente est diffus\u00e9e en fonction de l&rsquo;heure de la journ\u00e9e, en m\u00e9langeant le tempo et parfois m\u00eame les genres.<\/p>\n<p>Pour la marque, il \u00e9tait important de garder la s\u00e9lection de titres aussi accessible et identifiable que possible, cependant, afin d\u2019int\u00e9grer chaque sp\u00e9cificit\u00e9 locale chaque magasin a jusqu\u2019\u00e0 20% de morceaux de musique \u00ab nationale \u00bb incorpor\u00e9s dans sa playlist.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_3,1_3,1_3&Prime; _builder_version=\u00a0\u00bb4.15.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_3&Prime; _builder_version=\u00a0\u00bb4.15.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/moodmedia.com\/wp-content\/uploads\/2022\/09\/intersport-systems.webp\u00a0\u00bb title_text=\u00a0\u00bbintersport-systems\u00a0\u00bb _builder_version=\u00a0\u00bb4.15.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_text admin_label=\u00a0\u00bbSystems\u00a0\u00bb _builder_version=\u00a0\u00bb4.15.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h3 class=\"moodred\"><b>SYST\u00c8MES<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">L&rsquo;interactivit\u00e9 en magasin a toujours \u00e9t\u00e9, et sera toujours, un must pour la marque INTERSPORT, de m\u00eame que le fait d&rsquo;\u00e9viter les plateformes multiples pour contr\u00f4ler le contenu. Tout, y compris tous les \u00e9crans int\u00e9rieurs et les solutions Lift &amp; Learn, avec une programmation sp\u00e9ciale de balises RFiD, fonctionne avec une connectivit\u00e9 directe via notre syst\u00e8me propri\u00e9taire de gestion de contenu Harmony, avec tous les lecteurs et \u00e9crans synchronis\u00e9s.<\/span><\/p>\n<p>Mood a fourni, install\u00e9 et continue \u00e0 entretenir tout le mat\u00e9riel audiovisuel des magasins INTERSPORT dans le monde entier.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3&Prime; _builder_version=\u00a0\u00bb4.15.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/moodmedia.com\/wp-content\/uploads\/2022\/09\/intersport-scent.webp\u00a0\u00bb title_text=\u00a0\u00bbintersport-scent\u00a0\u00bb _builder_version=\u00a0\u00bb4.15.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_text admin_label=\u00a0\u00bbScent\u00a0\u00bb _builder_version=\u00a0\u00bb4.15.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h3 class=\"moodred\"><b>MARKETING OLFACTIF<\/b><\/h3>\n<p>Un nouveau d\u00e9veloppement passionnant a \u00e9t\u00e9 la mise en \u0153uvre et les premiers essais de l&rsquo;utilisation des odeurs dans les magasins INTERSPORT, en particulier dans les sections Outdoor et Football. Mood a aid\u00e9 la marque \u00e0 mener une s\u00e9rie de tests mesurant la notori\u00e9t\u00e9 de la marque et de la cat\u00e9gorie, les performances financi\u00e8res et les taux de conversion.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3&Prime; _builder_version=\u00a0\u00bb4.15.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/moodmedia.com\/wp-content\/uploads\/2022\/09\/intersport-broadcast.webp\u00a0\u00bb title_text=\u00a0\u00bbintersport-diffusion\u00a0\u00bb _builder_version=\u00a0\u00bb4.15.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_text admin_label=\u00a0\u00bbBroadcasting Studio\u00a0\u00bb _builder_version=\u00a0\u00bb4.15.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h3 class=\"moodred\"><b>STUDIO DE DIFFUSION<\/b><\/h3>\n<p>Avec la crise sanitaire, INTERSPORT a cherch\u00e9 de nouveaux moyens de se connecter \u00e0 distance avec son r\u00e9seau de distributeurs et a d\u00e9cid\u00e9 de r\u00e9am\u00e9nager le sous-sol de son si\u00e8ge social en Suisse pour faciliter les futures pr\u00e9sentations virtuelles et les r\u00e9unions en face \u00e0 face plus restreintes. Ils ont confi\u00e9 \u00e0 Mood le soin de les aider \u00e0 transformer la salle en un environnement professionnel favorisant l&rsquo;excellence de leur commerce. Mood a fourni, install\u00e9 et continue \u00e0 entretenir tout le mat\u00e9riel audiovisuel du studio de diffusion.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; admin_label=\u00a0\u00bbResults\u00a0\u00bb _builder_version=\u00a0\u00bb4.15.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#c6c6c6&Prime; background_image=\u00a0\u00bbhttps:\/\/moodmedia.com\/wp-content\/uploads\/2022\/09\/intersport-results.webp\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb2_5,3_5&Prime; _builder_version=\u00a0\u00bb4.15&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb2_5&Prime; _builder_version=\u00a0\u00bb4.15&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.15.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb custom_padding=\u00a0\u00bb50px|50px|50px|50px|false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2 class=\"bold\"><span style=\"color: #cd102f;\">R\u00c9SULTATS<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Gr\u00e2ce \u00e0 ce nouveau concept de magasin et \u00e0 la solution des \u00e9tag\u00e8res \u00e0 chaussures num\u00e9riques, INTERSPORT a vu le chiffre d&rsquo;affaires de ses chaussures de course augmenter de 9 % et les chaussures d&rsquo;entra\u00eenement vendues \u00e0 31 % dans ses magasins test premium !<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb3_5&Prime; _builder_version=\u00a0\u00bb4.15&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; admin_label=\u00a0\u00bbContact\u00a0\u00bb module_id=\u00a0\u00bbcontact\u00a0\u00bb _builder_version=\u00a0\u00bb4.15&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#232323&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.15&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.15&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.15&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb background_layout=\u00a0\u00bbdark\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2 class=\"bold\">CONNECTEZ-VOUS AVEC NOUS<\/h2>\n<p class=\"intro2\">Am\u00e9liorez votre exp\u00e9rience client. Contactez-nous d\u00e8s aujourd&rsquo;hui.<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=\u00a0\u00bbShort Contact Form (dark background)\u00a0\u00bb _builder_version=\u00a0\u00bb4.15.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_layout=\u00a0\u00bbdark\u00a0\u00bb global_module=\u00a0\u00bb40487&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\nvar gform;gform||(document.addEventListener(\"gform_main_scripts_loaded\",function(){gform.scriptsLoaded=!0}),document.addEventListener(\"gform\/theme\/scripts_loaded\",function(){gform.themeScriptsLoaded=!0}),window.addEventListener(\"DOMContentLoaded\",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,themeScriptsLoaded:!1,isFormEditor:()=>\"function\"==typeof InitializeEditor,callIfLoaded:function(o){return!(!gform.domLoaded||!gform.scriptsLoaded||!gform.themeScriptsLoaded&&!gform.isFormEditor()||(gform.isFormEditor()&&console.warn(\"The 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class=\"gfield gfield--type-select gfield--input-type-select gfield--width-half gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_3_9'>Nombre de sites<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_select'><select name='input_9' id='input_3_9' class='large gfield_select'    aria-required=\"true\" aria-invalid=\"false\" ><option value='' selected='selected' class='gf_placeholder'>Nombre de sites<\/option><option value='1' >1<\/option><option value='2-10' >2-10<\/option><option value='11-49' >11-49<\/option><option value='50+' >50+<\/option><\/select><\/div><\/div><div id=\"field_3_6\" class=\"gfield gfield--type-textarea gfield--input-type-textarea field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_3_6'>Comment pouvons-nous vous aider ?<\/label><div class='ginput_container ginput_container_textarea'><textarea name='input_6' id='input_3_6' class='textarea small'    placeholder='Comment pouvons-nous vous aider ?'  aria-invalid=\"false\"   rows='10' cols='50'><\/textarea><\/div><\/div><fieldset id=\"field_3_14\" class=\"gfield gfield--type-consent gfield--type-choice gfield--input-type-consent gfield--width-full gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><legend class='gfield_label gform-field-label gfield_label_before_complex' >Politique de confidentialit\u00e9<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/legend><div class='ginput_container ginput_container_consent'><input name='input_14.1' id='input_3_14_1' type='checkbox' value='1'   aria-required=\"true\" aria-invalid=\"false\"   \/> <label class=\"gform-field-label gform-field-label--type-inline gfield_consent_label\" for='input_3_14_1' >J'accepte que mes donn\u00e9es personnelles soient trait\u00e9es conform\u00e9ment \u00e0 la <a href=\"https:\/\/moodmedia.com\/be-fr\/entreprise\/politique-de-confidentialite\/\" target=\"_blank\">politique de confidentialit\u00e9<\/a> (y compris les transferts internationaux) et je consens \u00e0 ce que Mood Media utilise ces informations pour me contacter.<span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/label><input type='hidden' name='input_14.2' value='J&#039;accepte que mes donn\u00e9es personnelles soient trait\u00e9es conform\u00e9ment \u00e0 la &lt;a href=&quot;https:\/\/moodmedia.com\/be-fr\/entreprise\/politique-de-confidentialite\/&quot; target=&quot;_blank&quot;&gt;politique de confidentialit\u00e9&lt;\/a&gt; (y compris les transferts internationaux) et je consens \u00e0 ce que Mood Media utilise ces informations pour me contacter.' class='gform_hidden' \/><input type='hidden' name='input_14.3' value='3' class='gform_hidden' \/><\/div><\/fieldset><fieldset id=\"field_3_15\" class=\"gfield gfield--type-consent gfield--type-choice gfield--input-type-consent gfield--width-full field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><legend class='gfield_label gform-field-label gfield_label_before_complex' >Restez en contact<\/legend><div class='ginput_container ginput_container_consent'><input name='input_15.1' id='input_3_15_1' type='checkbox' value='1'    aria-invalid=\"false\"   \/> <label class=\"gform-field-label gform-field-label--type-inline gfield_consent_label\" for='input_3_15_1' >Je souhaite recevoir des nouvelles pertinentes, des informations sur les produits ou des offres sp\u00e9ciales par courrier \u00e9lectronique. 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