{"id":121429,"date":"2019-10-30T17:53:43","date_gmt":"2019-10-30T17:53:43","guid":{"rendered":"https:\/\/moodmedia.com\/zintuiglijke-marketing-cijfers\/"},"modified":"2022-07-11T18:02:32","modified_gmt":"2022-07-11T17:02:32","slug":"zintuiglijke-marketing-cijfers","status":"publish","type":"page","link":"https:\/\/moodmedia.com\/be-nl\/zintuiglijke-marketing-cijfers\/","title":{"rendered":"Zintuiglijke Marketing Cijfers"},"content":{"rendered":"

[et_pb_section fb_built=”1″ disabled_on=”on|on|off” admin_label=”Hero Desktop” _builder_version=”4.15″ background_image=”https:\/\/moodmedia.com\/wp-content\/uploads\/2019\/10\/2019-quantify-head-1.jpg” parallax=”on” parallax_method=”off” global_colors_info=”{}”][et_pb_row column_structure=”3_5,2_5″ admin_label=”row” _builder_version=”4.15″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.15″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.15″ hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

DE IMPACT VAN ZINTUIGLIJKE MARKETING IN CIJFERS<\/span><\/h1>\n

In 2018<\/a> hebben we geleerd dat zintuiglijke marketing invloed kan hebben op het gedrag van consumenten in winkels. Dit jaar hebben we, in samenwerking met Walnut Unlimited en Intersport, die impact weten te kwantificeren en tonen de resultaten wat we al vaker hebben benadrukt:<\/p>\n

Zintuiglijke marketing verhoogt de omzet.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.15″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|on” admin_label=”Hero Tablet\/Mobile” _builder_version=”4.15″ parallax=”on” parallax_method=”off” global_colors_info=”{}”][et_pb_row admin_label=”row” _builder_version=”4.15″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.15″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.15″ global_colors_info=”{}”]<\/p>\n

DE IMPACT VAN ZINTUIGLIJKE MARKETING IN CIJFERS<\/span><\/h1>\n

[\/et_pb_text][et_pb_image src=”https:\/\/moodmedia.com\/wp-content\/uploads\/2019\/10\/2019-sensory-marketing-mobile.jpg” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.15″ global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.15.1″ global_colors_info=”{}” hover_enabled=”0″ sticky_enabled=”0″]<\/p>\n

In 2018<\/a> hebben we geleerd dat zintuiglijke marketing invloed kan hebben op het gedrag van consumenten in winkels. Dit jaar hebben we, in samenwerking met Walnut Unlimited en Intersport, die impact weten te kwantificeren en tonen de resultaten wat we al vaker hebben benadrukt:<\/p>\n

Zintuiglijke marketing verhoogt de omzet.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”We Have Proof” _builder_version=”4.15″ parallax=”on” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.15″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.15″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.15″ text_font=”||||||||” background_layout=”dark” global_colors_info=”{}”]WE HEBBEN HET BEWIJS<\/span><\/p>\n

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Bekijk een preview<\/a><\/div>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.15″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.15″ text_font=”||||||||” background_layout=”dark” global_colors_info=”{}”]<\/p>\n

In dit onderzoek vind je een schat aan statistieken waaruit blijkt dat een zintuiglijke marketingstrategie positieve resultaten kan opleveren. Je leert ook hoe het ontbreken van zintuiglijke marketing een negatieve invloed op je bedrijfsresultaten kan hebben.<\/p>\n

[\/et_pb_text][et_pb_button button_url=”https:\/\/moodmedia.com\/wp-content\/uploads\/2019\/11\/2019-Power-of-Sensory-Study-US.pdf” button_text=”Bekijk de resultaten” button_alignment=”left” admin_label=”SEE THE RESULTS Button” _builder_version=”4.13.0″ custom_button=”on” button_text_color=”#ffffff” button_bg_color=”#cd102f” button_border_color=”#cd102f” button_icon=”=||divi||400″ button_icon_color=”#cd102f” background_layout=”dark” button_text_color_hover=”#cd102f” button_border_color_hover=”#ffffff” button_letter_spacing_hover=”0″ button_bg_color_hover=”#ffffff” saved_tabs=”all” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”on” button_text_color__hover=”#cd102f” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” 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src=”https:\/\/moodmedia.com\/wp-content\/uploads\/2019\/11\/2019-Power-of-Sensory-Study-US702.jpg” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.15″ global_colors_info=”{}”][\/et_pb_image][et_pb_button button_url=”https:\/\/moodmedia.com\/wp-content\/uploads\/2019\/11\/2019-Power-of-Sensory-Study-US.pdf” button_text=”Download het rapport” button_alignment=”center” admin_label=”Download Button” _builder_version=”4.13.0″ custom_button=”on” button_text_color=”#ffffff” button_bg_color=”#cd102f” button_border_color=”#cd102f” button_icon=”=||divi||400″ button_icon_color=”#cd102f” background_layout=”dark” button_text_color_hover=”#cd102f” button_border_color_hover=”#ffffff” button_letter_spacing_hover=”0″ button_bg_color_hover=”#ffffff” saved_tabs=”all” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”on” 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LEES ONZE EERDERE ONDERZOEKEN<\/h2>\n

“De impact van zintuiglijke marketing in cijfers” is een voortzetting van onze lopende onderzoeksinspanningen. Download onze eerdere studierapporten en ontdek meer over de evolutie van de klantbeleving.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ _builder_version=”4.15″ global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.15″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/moodmedia.com\/wp-content\/uploads\/2019\/10\/2019-Global-Stats-Ebook-1.jpg” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.15″ global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.15″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.15″ global_colors_info=”{}”]<\/p>\n

2018: De impact van zintuiglijke marketing<\/p>\n

[\/et_pb_text][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE1ODIyIn19@” button_text=”Bekijk de resultaten” button_alignment=”left” admin_label=”2018 Button” _builder_version=”4.13.0″ _dynamic_attributes=”button_url” custom_button=”on” button_text_color=”#ffffff” button_bg_color=”#cd102f” button_border_color=”#cd102f” button_icon=”=||divi||400″ button_icon_color=”#cd102f” background_layout=”dark” button_text_color_hover=”#cd102f” button_border_color_hover=”#ffffff” button_letter_spacing_hover=”0″ button_bg_color_hover=”#ffffff” saved_tabs=”all” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”on” button_text_color__hover=”#cd102f” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”on” button_border_color__hover=”#ffffff” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”on” button_letter_spacing__hover=”0″ button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”on” button_bg_color__hover=”#ffffff” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.15″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/moodmedia.com\/wp-content\/uploads\/2019\/10\/2017-state-of-brick-and-mortar-low-res-1.jpg” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.15″ global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.15″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.15″ global_colors_info=”{}”]<\/p>\n

2017: De staat van de stenen winkel<\/p>\n

[\/et_pb_text][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6Ijg0MDYifX0=@” button_text=”Bekijk de resultaten” button_alignment=”left” admin_label=”2017 Button” _builder_version=”4.13.0″ _dynamic_attributes=”button_url” custom_button=”on” button_text_color=”#ffffff” button_bg_color=”#cd102f” button_border_color=”#cd102f” button_icon=”=||divi||400″ button_icon_color=”#cd102f” background_layout=”dark” button_text_color_hover=”#cd102f” button_border_color_hover=”#ffffff” button_letter_spacing_hover=”0″ button_bg_color_hover=”#ffffff” saved_tabs=”all” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”on” button_text_color__hover=”#cd102f” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”on” button_border_color__hover=”#ffffff” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”on” button_letter_spacing__hover=”0″ button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”on” button_bg_color__hover=”#ffffff” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”What is Sensory Marketing?” _builder_version=”4.15″ background_image=”https:\/\/moodmedia.com\/wp-content\/uploads\/2019\/12\/abstract-tech.jpg” parallax=”on” parallax_method=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.15″ global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.15″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.15″ text_font=”||||||||” background_layout=”dark” global_colors_info=”{}”]<\/p>\n

WAT IS ZINTUIGLIJKE MARKETING?<\/h2>\n

Zintuiglijke (of sensorische) marketing is de manier waarop allerlei soorten merken op zinvolle en gepersonaliseerde manieren contact maken met hun consumenten. Deze strategie maakt gebruik van media zoals geluid (muziek en messaging), beeld (video content) en geur om de zintuigen van de consument aan te spreken. De primaire doelen zijn onder meer: <\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.15″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.15″ text_font=”||||||||” background_layout=”dark” global_colors_info=”{}”]<\/p>\n

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  • Zorg voor een aangenamere en gedenkwaardige on-site beleving<\/li>\n
  • Cre\u00eber een sterkere emotionele band tussen het merk en de consument en stimuleer een blijvende merkloyaliteit<\/li>\n
  • Omzet verhogen<\/li>\n<\/ul>\n

    Bij Mood Media staat zintuiglijke marketing centraal in alles wat we doen. Met onze beeld-, geluid-, geur-, systeem- en sociale oplossingen helpen we bedrijven van elke omvang om sensorische marketing te gebruiken om in contact te komen met hun klanten, gasten, pati\u00ebnten en cli\u00ebnten op een manier die een sterkere merkloyaliteit cre\u00ebert – en een betere on- site beleving.<\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”on|on|on” admin_label=”Resource Articles” _builder_version=”4.15″ background_color=”#000000″ parallax=”on” parallax_method=”off” disabled=”on” global_colors_info=”{}”][et_pb_row _builder_version=”4.15″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.15″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.15″ text_font=”||||||||” text_orientation=”center” background_layout=”dark” global_colors_info=”{}”]<\/p>\n

    RESOURCE ARTIKELEN OVER ZINTUIGLIJKE MARKETING<\/h2>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.15″ global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.15″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.15″ text_font=”||||||||” text_orientation=”center” background_layout=”dark” global_colors_info=”{}”]<\/p>\n

    Verkoop stimuleren – Zintuiglijke marketing in de retail (Engels) <\/p>\n

    [\/et_pb_text][et_pb_button button_url=”https:\/\/moodmedia.com\/industry\/stimulating-sales-sensory-marketing-retail\/” button_text=”Lees de whitepaper” button_alignment=”center” admin_label=”Mood Contact Button” _builder_version=”4.13.0″ custom_button=”on” button_text_color=”#ffffff” button_bg_color=”#cd102f” button_border_color=”#cd102f” button_icon=”=||divi||400″ button_icon_color=”#cd102f” background_layout=”dark” button_text_color_hover=”#cd102f” button_border_color_hover=”#ffffff” button_letter_spacing_hover=”0″ button_bg_color_hover=”#ffffff” saved_tabs=”all” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”on” button_text_color__hover=”#cd102f” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”on” button_border_color__hover=”#ffffff” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”on” button_letter_spacing__hover=”0″ button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”on” button_bg_color__hover=”#ffffff” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.15″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.15″ text_font=”||||||||” text_orientation=”center” background_layout=”dark” global_colors_info=”{}”]<\/p>\n

    Hoe je blijvende gastloyaliteit cre\u00ebert met een multi-zintuiglijke hotelbeleving (Engels)<\/p>\n

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