{"id":2389726,"date":"2024-07-23T15:54:00","date_gmt":"2024-07-23T14:54:00","guid":{"rendered":"https:\/\/moodmedia.com\/case-studies\/burger-king\/"},"modified":"2025-06-16T18:37:47","modified_gmt":"2025-06-16T17:37:47","slug":"burger-king","status":"publish","type":"page","link":"https:\/\/moodmedia.com\/be-nl\/case-studies\/burger-king\/","title":{"rendered":"Burger King"},"content":{"rendered":"

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BURGER KING CASE STUDY<\/span><\/h1>\n

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OVER BURGER KING<\/span><\/h2>\n

Elke dag bezoeken meer dan 11 miljoen gasten Burger King restaurants over de hele wereld. Burger King werd opgericht in 1954 en is de op \u00e9\u00e9n na grootste fastfood hamburgerketen ter wereld. Het originele HUIS VAN DE WHOPPER\u00ae, hun toewijding aan eersteklas ingredi\u00ebnten, kenmerkende recepten en gezinsvriendelijke eetbelevingen is wat het merk al meer dan 50 succesvolle jaren definieert. <\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/moodmedia.com\/wp-content\/uploads\/2024\/07\/bk-intro-1.webp” alt=”Burger King + Mood Media” title_text=”bk-intro” force_fullwidth=”on” _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Objective” _builder_version=”4.25.0″ _module_preset=”default” background_color=”#000000″ collapsed=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_orientation=”center” background_layout=”dark” global_colors_info=”{}”]<\/p>\n

DOELSTELLING<\/h2>\n

Mood Media kreeg de opdracht om de premiumkwaliteit van het geserveerde eten uit te breiden naar de dinerbeleving in Burger King-restaurants in Midden- en Oost-Europa. Door middel van een reeks audio- en digitale contentoplossingen wilde het merk de service op het verkooppunt verbeteren en een omgeving cre\u00ebren waarin consumenten een positieve, blijvende indruk van het merk achterlaten. Het gaat er hierbij om ervoor te zorgen dat er van kwaliteitsvoedsel wordt genoten in een uitnodigende en positieve sfeer. <\/p>\n

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OPLOSSINGEN<\/h2>\n

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Branded muziek<\/b><\/h3>\n

Bij het ontwikkelen van een muziekoplossing voor Burger King kunnen we de franchiserestaurants twee verschillende opties bieden. Onze uitgebreide \u201cOriginal artists\u201d-catalogus bevat nummers van bekende artiesten en songwriters die je herkent uit de hitlijsten en van de radio. Deze nummers vereisen een specifiek type licentie om afgespeeld te kunnen worden, maar omvatten direct herkenbare populaire hitparadehits of gekoesterde klassiekers die zeer toegankelijk zijn. De nummers van de originele artiesten die zijn gekozen voor de Burger King-restaurants in Roemeni\u00eb, Hongarije en Tsjechi\u00eb weerspiegelen een coole vibe met filters als Easy Pop, Top 40, Summer Hits of recente clubhits en laten gevestigde, nieuwe en opkomende artiesten horen voor een eclectische, funky, urban soundscape. <\/p>\n

Aan de andere kant werd \u201cRights Managed\u201d muziek gebruikt voor de Poolse markt met afspeellijsten die de perfecte sfeer oproepen met nummers van opkomende en niet-ondertekende artiesten met een hoge productiewaarde, waardoor een deel van de licentiekosten voor populaire muziek werden ge\u00eblimineerd. <\/p>\n

De afspeellijsten worden elke twee maanden ge\u00fcpdatet, rekening houdend met zowel het klantenprofiel als de lokale voorkeuren, terwijl ze de Burger King stijl en energie in audiovorm weergeven. Daarnaast was het belangrijk om alle Burger King klanten zich \u201cthuis\u201d te laten voelen wanneer ze de restaurants bezoeken, dus bij het samenstellen van de afspeellijst is 20% van de nummers in het Tsjechisch gezongen en 10% in het Hongaars in die markten.[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Video Content<\/b><\/h3>\n

De videoschermen in de Hongaarse restaurants laten videocontent zien die de muziekstijl en de eigentijdse, coole vibe van het restaurant en zijn klantendemografie weerspiegelt. <\/p>\n

Inhoud als deze werkt goed in een QSR-omgeving om licht, beweging en interesse te brengen in een anders statische omgeving. Herkenbare, sympathieke en populaire video- en muziekcontent zorgt ervoor dat de consument zich thuis en op zijn gemak voelt in een omgeving waar hij begrepen wordt met gedeelde interesses.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.25.0″ _module_preset=”default” background_color=”#eeeeee” collapsed=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

RESULTATEN<\/b><\/h3>\n

Door een mix van populaire videocontent en door rechten beheerde muziekafspeellijsten, Mood Media waren in staat om een klantreis te implementeren die boeiend, levendig en leuk is. Bij Burger King draait alles om lekker eten en gezinsvriendelijke belevingen, en dit wordt weerspiegeld in wat de consument ziet en hoort vanaf het moment dat hij het restaurant binnenkomt. Of ze nu langskomen voor een afhaalmaaltijd of blijven hangen om van hun maaltijd te genieten, de sfeer die wordt gecre\u00eberd is levendig en opbeurend, ongeacht de verschillende verblijftijden. <\/p>\n

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VERBETER DE IN-STORE KLANTBELEVING<\/h2>\n

Verbeter de beleving en krijg de gemoedsrust die je verdient met Mood.
\nNeem vandaag nog contact met ons op voor meer informatie. <\/p>\n

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