{"id":361367,"date":"2023-03-21T13:19:42","date_gmt":"2023-03-21T13:19:42","guid":{"rendered":"https:\/\/moodmedia.com\/case-studies\/quickchek\/"},"modified":"2023-03-21T17:18:24","modified_gmt":"2023-03-21T17:18:24","slug":"quickchek","status":"publish","type":"page","link":"https:\/\/moodmedia.com\/be-nl\/case-studies\/quickchek\/","title":{"rendered":"QuickChek"},"content":{"rendered":"

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QUICKCHEK
CASE STUDY<\/span><\/h1>\n
\n
<\/div>\n<\/div>\n

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\u201cHet is heel fijn een goede relatie met Mood te hebben, omdat we opties hebben om uit te breiden wat we doen met onze media. Alle installaties zijn vlot verlopen. Ze regelen alles direct.\u201d<\/p>\n

– Jessica Frankiewicz<\/strong>, Project Manager & Equipment Buyer, QuickChek Corporation<\/p>\n

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OVER QUICKCHEK<\/span><\/h2>\n

QuickChek is een keten van gemakswinkels met meer dan 150 winkels in New Jersey en New York. In 1967 openden zij hun eerste winkel in Dunellen, New Jersey, en sindsdien zijn zij uitgegroeid tot een keten van tankstations die verspreid zijn over het noordoosten van de VS.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.15.1″ background_color=”#eeeeee” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”30px|30px|30px|30px|false|false” hover_enabled=”0″ use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

SAMENVATTING<\/b><\/h3>\n
    \n
  • Muziekselectie op winkelniveau<\/li>\n
  • Contentbeheer op bedrijfsniveau<\/li>\n
  • Systemen en software voor muziek en berichtgeving<\/li>\n<\/ul>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Objective” _builder_version=”4.19.4″ background_color=”#707070″ background_image=”https:\/\/us.moodmedia.com\/wp-content\/uploads\/2022\/09\/international-music-hero-scaled.webp” background_blend=”multiply” collapsed=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.15.1″ text_font=”||||||||” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” background_layout=”dark” hover_enabled=”0″ use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

    DE DOELSTELLING<\/b><\/h2>\n

    Het doel van QuickChek was om een zekere mate van muziekselectie op lokaal niveau te bieden voor zijn individuele winkels, terwijl het bedrijf de algehele controle over de content vanaf \u00e9\u00e9n locatie kon behouden.<\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Solutions” _builder_version=”4.16″ background_color=”#eeeeee” collapsed=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.19.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

    DE OPLOSSING<\/span><\/h2>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.15.1″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

    MUZIEK<\/h3>\n

    Mood werkte samen met QuickChek om een muziekstrategie te bedenken die hun merkidentiteit weerspiegelt, terwijl individuele winkels toch de mogelijkheid krijgen om hun afspeellijsten aan te passen.<\/p>\n

    COMMERCIALS<\/h3>\n

    QuickChek gebruikt overheadberichten om reclame te maken voor aanbiedingen van verkopers en speciale promoties. Berichten worden geleverd door QuickChek en gepland door het Mood Messaging team.<\/p>\n

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    AUDIOVISUELE SYSTEMEN<\/h3>\n

    Mood installeerde geluidssystemen in QuickChek-vestigingen om de hoogste kwaliteit audio-output te garanderen voor hun muziek- en berichtgevingsoplossingen. Naast hun luidsprekersystemen leverde Mood ook microfoon- en intercomsystemen voor communicatie boven en aan de pomp.<\/p>\n

    HARMONY<\/h3>\n

    Veel van de oplossingen werden samengebracht met Mood Harmony. Met de Harmony-software kan QuickChek alle muziek- en berichtencontent in hun hele netwerk controleren en bewaken via \u00e9\u00e9n enkele aanmelding.<\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Results” _builder_version=”4.19.4″ background_color=”#b5b5b5″ background_image=”https:\/\/moodmedia.com\/wp-content\/uploads\/2022\/07\/speakerdark.webp” background_blend=”multiply” collapsed=”off” global_colors_info=”{}”][et_pb_row column_structure=”2_5,3_5″ _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.15.1″ text_font=”||||||||” background_size=”initial” background_position=”top_left” background_repeat=”repeat” background_layout=”dark” hover_enabled=”0″ use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

    HET RESULTAAT<\/span><\/h2>\n

    Met de Harmony-mediaspeler kon Mood tegemoetkomen aan het verzoek van QuickChek om zijn winkels de vrijheid te geven om de muziek te kiezen waarnaar ze willen luisteren, en toch te voldoen aan de merknormen door het bedrijf in staat te stellen toegang te krijgen tot elk individueel apparaat, het te controleren en de controle erover te behouden via \u00e9\u00e9n login.<\/p>\n

    [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.19.4″ text_font=”||||||||” background_size=”initial” background_position=”top_left” background_repeat=”repeat” background_layout=”dark” hover_enabled=”0″ use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

    “We wilden onze winkels toestaan om nummers te kiezen die ze willen horen, maar we wilden muziek kunnen verwijderen waarvan we vonden dat die niet bij het bedrijfsmerk QuickChek paste. Met Mood kunnen we dat realiseren.”<\/p>\n

    \u201cHet is heel fijn een goede relatie met Mood te hebben, omdat we opties hebben om uit te breiden wat we doen met onze media. Alle installaties zijn vlot verlopen. Ze regelen alles direct.\u201d<\/p>\n

    – Jessica Frankiewicz<\/strong>
    \nProject Manager & Equipment Buyer, QuickChek Corporation[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Case Study Contact” module_id=”contact” _builder_version=”4.15″ background_color=”#232323″ collapsed=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.15″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.15″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.15″ text_font=”||||||||” text_orientation=”center” background_layout=”dark” custom_margin=”||||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

    VERBETER DE KLANTBELEVING<\/h2>\n

    Verbeter de beleving en krijg de gemoedsrust die je verdient met Mood. Neem vandaag nog contact met ons op voor meer informatie.<\/p>\n

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