[et_pb_section fb_built=“1″ admin_label=“Hero“ _builder_version=“4.27.4″ _module_preset=“default“ background_color=“#bfbfbf“ use_background_color_gradient=“on“ background_color_gradient_direction=“90deg“ background_color_gradient_stops=“#000000 0%|rgba(0,0,0,0) 100%“ background_color_gradient_overlays_image=“on“ background_image=“https:\/\/moodmedia.com\/wp-content\/uploads\/2025\/10\/vans-case-study-hero-2.webp“ background_position=“bottom_center“ background_blend=“multiply“ background_last_edited=“on|phone“ use_background_color_gradient_phone=“on“ background_color_gradient_stops_phone=“#000000 0%|rgba(0,0,0,0.25) 100%“ global_colors_info=“{}“][et_pb_row column_structure=“3_5,2_5″ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_column type=“3_5″ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.27.0″ _module_preset=“default“ background_layout=“dark“ global_colors_info=“{}“]<\/p>\n
[\/et_pb_text][et_pb_button button_url=“#contact“ button_text=“Kontaktujte n\u00e1s“ button_alignment=“left“ button_alignment_tablet=“left“ button_alignment_phone=“left“ button_alignment_last_edited=“off|desktop“ module_class=“mbutton“ _builder_version=“4.27.0″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_button][\/et_pb_column][et_pb_column type=“2_5″ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ admin_label=“About Section“ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_row _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.27.4″ _module_preset=“default“ global_colors_info=“{}“]<\/p>\n
Vans je pod z\u00e1\u0161titou VF Corporation origin\u00e1ln\u00ed spole\u010dnost\u00ed zab\u00fdvaj\u00edc\u00ed se ak\u010dn\u00ed sportovn\u00ed obuv\u00ed, kter\u00e1 m\u00e1 ko\u0159eny v autenticit\u011b a kreativit\u011b. Zna\u010dka byla zalo\u017eena v roce 1966 a od t\u00e9 doby se j\u00ed da\u0159\u00ed ovliv\u0148ovat \u0161ir\u0161\u00ed komunitu prost\u0159ednictv\u00edm sportu, hudby, um\u011bn\u00ed a pouli\u010dn\u00ed kultury.<\/p>\n
Jejich obchod Vans West End Store v srdci lond\u00fdnsk\u00e9 Oxford Street se ned\u00e1vno prom\u011bnil v glob\u00e1ln\u00ed kulturn\u00ed centrum. Tento nov\u011b upraven\u00fd prostor, kter\u00fd je nyn\u00ed nejv\u011bt\u0161\u00edm obchodem zna\u010dky v Evrop\u011b, m\u00e1 ve sv\u00e9m st\u0159edu st\u00e1lou skateovou rampu. Slou\u017e\u00ed jako tepaj\u00edc\u00ed srdce prodejny, kde se konaj\u00ed uk\u00e1zky skateboardingu, \u017eiv\u00e1 hudba a um\u011bleck\u00e9 akce, \u010d\u00edm\u017e se upev\u0148uje role tohoto m\u00edsta jako komunitn\u00ed destinace. <\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ admin_label=“Objective“ _builder_version=“4.27.0″ _module_preset=“default“ background_color=“#000000″ background_enable_image=“off“ background_blend=“multiply“ global_colors_info=“{}“][et_pb_row _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.27.4″ _module_preset=“default“ text_orientation=“center“ background_layout=“dark“ global_colors_info=“{}“]<\/p>\n
Hlavn\u00edm c\u00edlem t\u00e9to vlajkov\u00e9 prodejny bylo nov\u011b definovat retail t\u00edm, \u017ee vytvo\u0159\u00ed \u017eiv\u00e9 komunitn\u00ed centrum prost\u0159ednictv\u00edm inovativn\u00edho designu a kulturn\u00edch akc\u00ed. Tento nov\u00fd p\u0159\u00edstup prom\u011bnil prostor ve flexibiln\u00ed, skateboardovou destinaci a glob\u00e1ln\u00ed kulturn\u00ed centrum pro skateboardovou komunitu, kter\u00e9 p\u0159esahuje tradi\u010dn\u00ed retail model a vytv\u00e1\u0159\u00ed vy\u0161\u0161\u00ed z\u00e1\u017eitek ze zna\u010dky. <\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ admin_label=“Solution“ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_row _builder_version=“4.27.4″ _module_preset=“default“ custom_margin=“||0px||false|false“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.27.0″ _module_preset=“default“ text_orientation=“center“ global_colors_info=“{}“]<\/p>\n
[\/et_pb_text][dsm_image_carousel gallery_ids=“2434268,2434287,2434306,2434325,2434344″ lazyload=“on“ slide_to_show=“3″ dots=“off“ slide_to_show_tablet=“2″ slide_to_show_phone=“1″ slide_to_show_last_edited=“on|phone“ _builder_version=“4.27.4″ _module_preset=“default“ global_colors_info=“{}“][\/dsm_image_carousel][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=“1_2,1_2″ _builder_version=“4.27.4″ _module_preset=“default“ custom_margin=“0px||||false|false“ custom_padding=“0px||||false|false“ global_colors_info=“{}“][et_pb_column type=“1_2″ _builder_version=“4.27.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.27.4″ _module_preset=“default“ global_colors_info=“{}“]<\/p>\n
Vlastn\u00ed hudebn\u00ed program<\/a> pro zna\u010dku Vans vystihuje jej\u00ed z\u00e1kladn\u00ed hodnoty: rebelstv\u00ed, dravost a dobrodru\u017estv\u00ed. Oslavuje kulturu ml\u00e1de\u017ee a kreativn\u00ed vyj\u00e1d\u0159en\u00ed a z\u00e1rove\u0148 posouv\u00e1 vp\u0159ed sou\u010dasn\u00e9 um\u011blce a zvuky. Kur\u00e1torsk\u00e1 nab\u00eddka kombinuje t\u0159i odli\u0161n\u00e9 p\u0159\u00edstupy a vytv\u00e1\u0159\u00ed dynamick\u00fd program pln\u00fd energie a kreativity stejn\u011b jako samotn\u00e9 bruslen\u00ed. V prodejn\u011b Vans mohou z\u00e1kazn\u00edci sly\u0161et \u0161irokou \u0161k\u00e1lu hudby od klasick\u00e9ho rocku a punku a\u017e po hip-hop, elektroniku, jazz a R&B. Hudba tak\u00e9 odr\u00e1\u017e\u00ed kl\u00ed\u010dov\u00e9 momenty zna\u010dky a nab\u00edz\u00ed kompletn\u00ed zvukov\u00fd z\u00e1\u017eitek z ekosyst\u00e9mu Vans. <\/p>\n [\/et_pb_text][et_pb_text _builder_version=“4.27.4″ _module_preset=“default“ global_colors_info=“{}“]<\/p>\n \u0158e\u0161en\u00ed Mood Media pro digit\u00e1ln\u00ed n\u00e1pisy m\u011bla z\u00e1sadn\u00ed v\u00fdznam<\/a> jak pro po\u010d\u00e1te\u010dn\u00ed nasazen\u00ed obchodu, tak pro jeho ned\u00e1vnou transformaci. Pro p\u0159il\u00e1k\u00e1n\u00ed z\u00e1kazn\u00edk\u016f a odv\u00e1\u017en\u00e9 vyj\u00e1d\u0159en\u00ed byla nad vchodem v\u00fdrazn\u011b um\u00edst\u011bna venkovn\u00ed LED st\u011bna, kter\u00e1 zaji\u0161\u0165uje nep\u0159etr\u017eitou viditelnost s vysokou p\u016fsobivost\u00ed. <\/p>\n Uvnit\u0159 byla vysoce sv\u00edtiv\u00e1 vnit\u0159n\u00ed LED st\u011bna d\u016fmysln\u011b p\u0159em\u011bn\u011bna na mobiln\u00ed \u0159e\u0161en\u00ed. Toto inovativn\u00ed op\u011btovn\u00e9 pou\u017eit\u00ed umo\u017e\u0148uje flexibiln\u00ed um\u00edst\u011bn\u00ed obrazovky v jak\u00e9mkoli rohu nebo prostoru, co\u017e pln\u011b podporuje novou identitu obchodu jako prom\u011bnliv\u00e9ho retail prost\u0159ed\u00ed zam\u011b\u0159en\u00e9ho na ud\u00e1losti. Op\u011btovn\u00fdm vyu\u017eit\u00edm tohoto st\u00e1vaj\u00edc\u00edho [\/et_pb_text][\/et_pb_column][et_pb_column type=“1_2″ _builder_version=“4.27.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.27.4″ _module_preset=“default“ global_colors_info=“{}“]<\/p>\n Pro zaji\u0161t\u011bn\u00ed kvality zvuku, kter\u00e1 je pro zna\u010dku Vans nezbytn\u00e1, instalovala spole\u010dnost Mood Media pr\u00e9miov\u00fd audiosyst\u00e9m Bose. Tato robustn\u00ed sestava je vybavena reproduktory RoomMatch s kvalitn\u00edm pln\u00fdm rozsahem v kombinaci s dal\u0161\u00edmi subwoofery, kter\u00e9 poskytuj\u00ed vynikaj\u00edc\u00ed zvukov\u00fd z\u00e1\u017eitek v prodejn\u011b .<\/a> Tento syst\u00e9m m\u00e1 z\u00e1sadn\u00ed v\u00fdznam pro podporu nov\u00e9 identity prodejny jako kulturn\u00edho centra, proto\u017ee poskytuje vysoce kvalitn\u00ed zvuk nejen pro konzistentn\u00ed atmosf\u00e9ru na pozad\u00ed, ale tak\u00e9 pro \u017eivou hudbu a akce. <\/p>\n Syst\u00e9mov\u00e1 integrace zahrnovala s\u00ed\u0165ov\u00e9 zesilova\u010de, ovlada\u010de zvuku\/z\u00f3n, procesory LED a \u0159\u00eddic\u00ed po\u010d\u00edta\u010d. D\u016fle\u017eit\u00e9 je, \u017ee spole\u010dnost Mood Media m\u00e1 pln\u00fd vzd\u00e1len\u00fd p\u0159\u00edstup k ve\u0161ker\u00e9mu hardwaru, co\u017e j\u00ed umo\u017e\u0148uje prov\u00e1d\u011bt vzd\u00e1lenou spr\u00e1vu udr\u017eiteln\u00fdm a provozn\u011b efektivn\u00edm zp\u016fsobem. Tato mo\u017enost vzd\u00e1len\u00e9ho ovl\u00e1d\u00e1n\u00ed je obzvl\u00e1\u0161t\u011b cenn\u00e1 pro m\u00edsta s velk\u00fdm provozem a zam\u011b\u0159en\u00e1 na ud\u00e1losti, jako je obchod Vans West End Store. <\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ admin_label=“Results“ _builder_version=“4.27.4″ _module_preset=“default“ background_color=“#c6c6c6″ background_image=“https:\/\/moodmedia.com\/wp-content\/uploads\/2025\/10\/vans-case-study-hero.webp“ background_color_phone=“#FFFFFF“ background_last_edited=“on|phone“ background_enable_color_phone=“on“ background_enable_image_phone=“off“ global_colors_info=“{}“][et_pb_row column_structure=“3_5,2_5″ custom_padding_last_edited=“on|desktop“ _builder_version=“4.27.0″ _module_preset=“default“ custom_margin_tablet=““ custom_margin_phone=“0px||||false|false“ custom_margin_last_edited=“on|desktop“ custom_padding_tablet=““ custom_padding_phone=“0px||||false|false“ global_colors_info=“{}“][et_pb_column type=“3_5″ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text content_tablet=“<\/p>\n Integrovan\u00e9 AV \u0159e\u0161en\u00ed spole\u010dnosti Mood Media bylo z\u00e1sadn\u00ed<\/a> pro transformaci obchodu na kulturn\u00ed centrum zalo\u017een\u00e9 na pohlcuj\u00edc\u00edch z\u00e1\u017eitc\u00edch. Vlastn\u00ed hudebn\u00ed program<\/a> okam\u017eit\u011b navod\u00ed autentickou, dr\u00e1savou atmosf\u00e9ru a zajist\u00ed, \u017ee z\u00e1kazn\u00edci se budou c\u00edtit propojeni hned, jak vstoup\u00ed do dve\u0159\u00ed. V\u0161estrann\u00fd Digital Signage a<\/a> mobiln\u00ed LED st\u011bna jsou z\u00e1sadn\u00edmi n\u00e1stroji, kter\u00e9 umo\u017e\u0148uj\u00ed prodejn\u011b dynamicky propagovat program a zaujmout n\u00e1v\u0161t\u011bvn\u00edky. Pr\u00e9miov\u00fd audio syst\u00e9m Bose umo\u017e\u0148uje<\/a> prodejn\u011b okam\u017eit\u011b p\u0159ej\u00edt z atmosf\u00e9ry na pozad\u00ed na vysoce energickou \u017eivou hudbu a skateov\u00e9 akce. Z\u00e1sadn\u00ed je, \u017ee op\u011btovn\u00e9 vyu\u017eit\u00ed st\u00e1vaj\u00edc\u00edho hardwaru poskytlo udr\u017eiteln\u00fd a efektivn\u00ed z\u00e1klad, kter\u00fd upevnil pozici obchodu jako p\u0159edn\u00edho lond\u00fdnsk\u00e9ho kulturn\u00edho m\u00edsta pro ml\u00e1de\u017e. <\/p>\n “ content_phone=“<\/p>\n Integrovan\u00e9 AV \u0159e\u0161en\u00ed spole\u010dnosti Mood Media bylo z\u00e1sadn\u00ed<\/a> pro transformaci obchodu na kulturn\u00ed centrum zalo\u017een\u00e9 na pohlcuj\u00edc\u00edch z\u00e1\u017eitc\u00edch. “ content_last_edited=“on|phone“ _builder_version=“4.27.4″ _module_preset=“default“ background_color=“#FFFFFF“ custom_padding=“30px|30px|30px|30px|false|false“ custom_padding_tablet=“30px|30px|30px|30px|false|false“ custom_padding_phone=“0px|0px|0px|0px|false|false“ custom_padding_last_edited=“on|phone“ global_colors_info=“{}“]<\/p>\n Integrovan\u00e9 AV \u0159e\u0161en\u00ed spole\u010dnosti Mood Media bylo z\u00e1sadn\u00ed<\/a> pro transformaci obchodu na kulturn\u00ed centrum zalo\u017een\u00e9 na pohlcuj\u00edc\u00edch z\u00e1\u017eitc\u00edch. Vlastn\u00ed hudebn\u00ed program<\/a> okam\u017eit\u011b navod\u00ed autentickou, dr\u00e1savou atmosf\u00e9ru a zajist\u00ed, \u017ee z\u00e1kazn\u00edci se budou c\u00edtit propojeni hned, jak vstoup\u00ed do dve\u0159\u00ed. V\u0161estrann\u00fd Digital Signage a<\/a> mobiln\u00ed LED st\u011bna jsou z\u00e1sadn\u00edmi n\u00e1stroji, kter\u00e9 umo\u017e\u0148uj\u00ed prodejn\u011b dynamicky propagovat program a zaujmout n\u00e1v\u0161t\u011bvn\u00edky. Pr\u00e9miov\u00fd audio syst\u00e9m Bose umo\u017e\u0148uje<\/a> prodejn\u011b okam\u017eit\u011b p\u0159ej\u00edt z atmosf\u00e9ry na pozad\u00ed na vysoce energickou \u017eivou hudbu a skateov\u00e9 akce. Z\u00e1sadn\u00ed je, \u017ee op\u011btovn\u00e9 vyu\u017eit\u00ed st\u00e1vaj\u00edc\u00edho hardwaru poskytlo udr\u017eiteln\u00fd a efektivn\u00ed z\u00e1klad, kter\u00fd upevnil pozici obchodu jako p\u0159edn\u00edho lond\u00fdnsk\u00e9ho kulturn\u00edho m\u00edsta pro ml\u00e1de\u017e. <\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=“2_5″ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ admin_label=“Case Study Contact“ module_id=“contact“ _builder_version=“4.16″ background_color=“#232323″ collapsed=“on“ global_colors_info=“{}“][et_pb_row _builder_version=“4.16″ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.16″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_text _builder_version=“4.16″ text_font=“||||||||“ text_orientation=“center“ background_layout=“dark“ custom_margin=“||||false|false“ global_colors_info=“{}“]<\/p>\n Se syst\u00e9mem Mood zlep\u0161\u00edte z\u00e1\u017eitek a z\u00edsk\u00e1te klid, kter\u00fd si zaslou\u017e\u00edte. [\/et_pb_text][et_pb_text admin_label=“Short Contact Form (dark background)“ _builder_version=“4.15.1″ _module_preset=“default“ background_layout=“dark“ global_module=“40487″ global_colors_info=“{}“]<\/p>\nDigit\u00e1ln\u00ed zna\u010den\u00ed<\/b><\/h3>\n
Syst\u00e9my<\/b><\/h3>\n
V\u00fdsledky<\/span><\/h2>\n
V\u00fdsledky<\/span><\/h2>\n
V\u00fdsledky<\/span><\/h2>\n
ZLEP\u0160ETE Z\u00c1\u017dITKY Z\u00c1KAZN\u00cdK\u016e<\/h2>\n
\nKontaktujte n\u00e1s je\u0161t\u011b dnes a z\u00edskejte v\u00edce informac\u00ed. <\/p>\n