[et_pb_section fb_built=“1″ _builder_version=“4.15.1″ background_image=“https:\/\/moodmedia.com\/wp-content\/uploads\/2020\/03\/hospitality-scent-back.jpg“ global_colors_info=“{}“][et_pb_row _builder_version=“4.15″ background_size=“initial“ background_position=“top_left“ background_repeat=“repeat“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.15″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_text _builder_version=“4.15″ background_layout=“dark“ global_colors_info=“{}“]<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=“1_2,1_2″ _builder_version=“4.15″ background_size=“initial“ background_position=“top_left“ background_repeat=“repeat“ global_colors_info=“{}“][et_pb_column type=“1_2″ _builder_version=“4.15″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_text _builder_version=“4.15″ background_layout=“dark“ global_colors_info=“{}“]<\/p>\n
Ambient Scent je neop\u011bvovan\u00fdm hrdinou v pohostinstv\u00ed a tento n\u00e1stroj je naprosto nezbytn\u00fd pro zv\u00fd\u0161en\u00ed dojmu host\u016f o va\u0161\u00ed zna\u010dce a nemovitosti. <\/p>\n
Vzhledem k tomu, \u017ee v\u016fn\u011b je nejsiln\u011bj\u0161\u00edm smyslem spojen\u00fdm s pam\u011bt\u00ed a emocemi, mohou hotely v\u0161ech typ\u016f a velikost\u00ed vyu\u017e\u00edt Scent Marketing ke zlep\u0161en\u00ed z\u00e1\u017eitku host\u016f \u2013 a jejich kone\u010dn\u00e9ho v\u00fdsledku \u2013 mnoha \u00fa\u010dinn\u00fdmi zp\u016fsoby: <\/p>\n
[\/et_pb_text][et_pb_button button_url=“https:\/\/moodmedia.com\/wp-content\/uploads\/2020\/03\/2020-Hospitality-Scent-Whitepaper.pdf“ url_new_window=“on“ button_text=“St\u00e1hnout tento \u010dl\u00e1nek“ button_alignment=“left“ _builder_version=“4.13.0″ custom_button=“on“ button_text_color=“#ffffff“ button_bg_color=“#cd102f“ button_border_color=“#cd102f“ button_icon=“=||divi||400″ button_icon_color=“#cd102f“ background_layout=“dark“ button_text_color_hover=“#cd102f“ button_border_color_hover=“#ffffff“ button_bg_color_hover=“#ffffff“ saved_tabs=“all“ global_colors_info=“{}“ button_text_size__hover_enabled=“off“ button_one_text_size__hover_enabled=“off“ button_two_text_size__hover_enabled=“off“ button_text_color__hover_enabled=“on“ button_text_color__hover=“#cd102f“ button_one_text_color__hover_enabled=“off“ button_two_text_color__hover_enabled=“off“ button_border_width__hover_enabled=“off“ button_one_border_width__hover_enabled=“off“ button_two_border_width__hover_enabled=“off“ button_border_color__hover_enabled=“on“ button_border_color__hover=“#ffffff“ button_one_border_color__hover_enabled=“off“ button_two_border_color__hover_enabled=“off“ button_border_radius__hover_enabled=“off“ button_one_border_radius__hover_enabled=“off“ button_two_border_radius__hover_enabled=“off“ button_letter_spacing__hover_enabled=“off“ button_one_letter_spacing__hover_enabled=“off“ button_two_letter_spacing__hover_enabled=“off“ button_bg_color__hover_enabled=“on“ button_bg_color__hover=“#ffffff“ button_one_bg_color__hover_enabled=“off“ button_two_bg_color__hover_enabled=“off“][\/et_pb_button][\/et_pb_column][et_pb_column type=“1_2″ _builder_version=“4.15″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_text _builder_version=“4.15″ background_layout=“dark“ global_colors_info=“{}“]<\/p>\n
V tomto \u010dl\u00e1nku rozebereme d\u016fle\u017eitost t\u011bchto v\u00fdhod a vysv\u011btl\u00edme, jak m\u016f\u017eete naj\u00edt nejlep\u0161\u00ed \u0159e\u0161en\u00ed okoln\u00ed v\u016fn\u011b pro va\u0161e pot\u0159eby a rozpo\u010det.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ _builder_version=“4.15″ global_colors_info=“{}“][et_pb_row _builder_version=“4.15″ background_size=“initial“ background_position=“top_left“ background_repeat=“repeat“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.15″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_text _builder_version=“4.15″ global_colors_info=“{}“]<\/p>\n
C\u00edlem je doplnit vst\u0159\u00edcnou a p\u0159\u00e1telskou obsluhu p\u0159\u00edjemnou a definovanou v\u016fn\u00ed, kter\u00e1 reprezentuje va\u0161i zna\u010dku. Host\u00e9 tak z\u00edskaj\u00ed pozitivn\u011bj\u0161\u00ed prvn\u00ed dojem a z\u00e1rove\u0148 udaj\u00ed t\u00f3n pro neuv\u011b\u0159iteln\u00fd z\u00e1\u017eitek, kter\u00fd p\u0159ijde. To v\u0161e p\u0159isp\u00edv\u00e1 k nezapomenuteln\u011bj\u0161\u00edmu z\u00e1\u017eitku, kter\u00fd si va\u0161i host\u00e9 budou pamatovat a cht\u00edt si ho zopakovat \u2013 co\u017e je kl\u00ed\u010dem k vytvo\u0159en\u00ed loajality ke zna\u010dce.<\/p>\n
Vytv\u00e1\u0159en\u00ed loajality ke zna\u010dce spo\u010d\u00edv\u00e1 p\u0159edev\u0161\u00edm ve spojen\u00ed s va\u0161imi hosty na osobn\u011bj\u0161\u00ed \u00farovni zp\u016fsobem, kter\u00fd jim d\u00e1 pocit, jako by va\u0161e zna\u010dka byla jejich. Kvalita slu\u017eeb, kter\u00e9 poskytujete, bude prim\u00e1rn\u00edm faktorem p\u0159i navazov\u00e1n\u00ed tohoto spojen\u00ed, ale to, co va\u0161i host\u00e9 vid\u00ed, sly\u0161\u00ed a c\u00edt\u00ed, m\u016f\u017ee je\u0161t\u011b v\u00edce posouvat jejich afinitu k va\u0161\u00ed zna\u010dce.<\/p>\n
Jak vysv\u011btlujeme v Jak vytvo\u0159it trvalou v\u011brnost host\u016f<\/a> , v\u016fn\u011b je pouze jedn\u00edm prvkem multismyslov\u00e9ho z\u00e1\u017eitku a m\u011bla by fungovat spole\u010dn\u011b se v\u0161\u00edm, co va\u0161i host\u00e9 vid\u00ed a sly\u0161\u00ed, aby vytvo\u0159ila atmosf\u00e9ru, kter\u00e1 reprezentuje hodnoty a image va\u0161\u00ed zna\u010dky.<\/p>\n Zam\u011b\u0159te se na v\u016fn\u011b, kter\u00e9 zt\u011bles\u0148uj\u00ed osobnost va\u0161\u00ed zna\u010dky. Je va\u0161e zna\u010dka mlad\u00e1 a \u017eiv\u00e1? Dom\u00e1c\u00ed a uvoln\u011bn\u00fd? Cool a modern\u00ed? Kvalifikovan\u00fd poskytovatel parf\u00e9mov\u00e9ho marketingu v\u00e1m bude schopen pomoci vybrat ty spr\u00e1vn\u00e9 v\u016fn\u011b pro va\u0161i zna\u010dku, abyste se mohli spojit se svou jedine\u010dnou klientelou na osobn\u011bj\u0161\u00ed \u00farovni.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=“4.15″ global_colors_info=“{}“]<\/p>\n Jak n\u00e1s u\u010d\u00ed Scent Marketing Research<\/a> , \u010dichov\u00fd nerv \u0159\u00edd\u00ed n\u00e1\u0161 \u010dich a je p\u0159\u00edmo spojen s \u010d\u00e1st\u00ed mozku, kter\u00e1 monitoruje emoce. Ve skute\u010dnosti je 75 % emoc\u00ed, kter\u00e9 denn\u011b vytv\u00e1\u0159\u00edme \u2013 pozitivn\u00edch i negativn\u00edch \u2013 p\u0159\u00edmo ovlivn\u011bno na\u0161\u00edm \u010dichem. Jako takov\u00e9 mohou specifick\u00e9 v\u016fn\u011b vyvolat specifick\u00e9 chov\u00e1n\u00ed a pocity. Nap\u0159\u00edklad:<\/p>\n M\u00e1ta peprn\u00e1 a sko\u0159ice<\/strong> mohou m\u00edt stimula\u010dn\u00ed \u00fa\u010dinek. Sko\u0159ice dok\u00e1\u017ee navodit pocity euforie a \u0161t\u011bst\u00ed.<\/p>\n Citrusov\u00e9<\/strong> v\u016fn\u011b mohou pozvednout n\u00e1ladu, zm\u00edrnit \u00fazkost a dokonce zv\u00fd\u0161it produktivitu \u2013 co\u017e m\u016f\u017ee b\u00fdt skute\u010dn\u00fdm p\u0159\u00ednosem pro va\u0161e zam\u011bstnance a hosty, kte\u0159\u00ed va\u0161i nemovitost vyu\u017e\u00edvaj\u00ed pro pr\u00e1ci na d\u00e1lku nebo pro konference.<\/p>\n Vanilka<\/strong> m\u016f\u017ee b\u00fdt vysoce \u00fa\u010dinn\u00e1 p\u0159i sni\u017eov\u00e1n\u00ed \u00fazkosti.<\/p>\n Levandule<\/strong> m\u016f\u017ee podporovat sn\u00ed\u017een\u00ed \u00fazkosti a zv\u00fd\u0161en\u00ed kognitivn\u00edch funkc\u00ed, jak nazna\u010duje studie proveden\u00e1 na J. Medical Association v Thajsku. Je tak\u00e9 skv\u011bl\u00fd p\u0159i podpo\u0159e stavu klidu a navozen\u00ed sp\u00e1nku.<\/p>\n V\u016fn\u011b eukalyptov\u00e9ho typu<\/strong> mohou b\u00fdt velmi povzbuzuj\u00edc\u00ed. Mohou tak\u00e9 pomoci jako nosn\u00ed dekongestant, co\u017e m\u016f\u017ee b\u00fdt pro va\u0161e hosty dal\u0161\u00ed v\u00fdhodou b\u011bhem zimy a dal\u0161\u00edch b\u011b\u017en\u00fdch obdob\u00ed alergi\u00ed.<\/p>\n P\u0159i v\u00fdb\u011bru v\u016fn\u00ed si polo\u017ete ot\u00e1zku: \u201eJak chci, aby se moji host\u00e9 c\u00edtili, kdy\u017e jsou u m\u011b?\u201c Chcete, aby se c\u00edtili nabit\u00ed? Nabit\u00fd energi\u00ed? Uvoln\u011bn\u00fd? Doma? Poskytovatel, kter\u00e9ho si vyberete, by m\u011bl poradit, kdy a kam konkr\u00e9tn\u00ed v\u016fn\u011b nasadit. V d\u016fsledku toho budete l\u00e9pe vybaveni, abyste zajistili, \u017ee se host\u00e9 b\u011bhem pobytu budou c\u00edtit tak, jak chcete.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=“1_2,1_2″ _builder_version=“4.15″ global_colors_info=“{}“][et_pb_column type=“1_2″ _builder_version=“4.15″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_text _builder_version=“4.15″ global_colors_info=“{}“]<\/p>\n S t\u00edm, jak si host\u00e9 v\u00edce uv\u011bdomuj\u00ed sanitaci, mohou \u010dist\u00e9 v\u016fn\u011b v\u00fdrazn\u011b zamaskovat pachy a poskytnout dodate\u010dnou jistotu, \u017ee va\u0161e nemovitost je \u010dist\u00e1 a nedot\u010den\u00e1.<\/p>\n I kdy\u017e va\u0161e kuchyn\u011b nemus\u00ed b\u00fdt v\u017edy aktivn\u00ed, v\u016fn\u011b \u010derstv\u011b upe\u010den\u00e9ho chleba, k\u00e1vy nebo \u010dokol\u00e1dy I kdy\u017e je na v\u00fdb\u011br cel\u00e1 \u0159ada vonn\u00fdch roztok\u016f, je d\u016fle\u017eit\u00e9 si uv\u011bdomit, \u017ee ne v\u0161echny vonn\u00e9 roztoky jsou vhodn\u00e9 pro pou\u017eit\u00ed v pohostinstv\u00ed. Nap\u0159\u00edklad dom\u00e1c\u00ed olejov\u00e9 difuz\u00e9ry nejsou ur\u010deny pro komer\u010dn\u00ed pou\u017eit\u00ed a nakonec budou dra\u017e\u0161\u00ed a mnohem m\u00e9n\u011b \u00fa\u010dinn\u00e9 ne\u017e komer\u010dn\u00ed vonn\u00e9 difuz\u00e9ry.<\/p>\n Nejlep\u0161\u00edm \u0159e\u0161en\u00edm je vybrat si profesion\u00e1ln\u00edho poskytovatele, kter\u00fd nab\u00edz\u00ed r\u016fzn\u00e9 vybaven\u00ed komer\u010dn\u00ed t\u0159\u00eddy, v\u010detn\u011b:<\/p>\n Ka\u017ed\u00e9 z t\u011bchto za\u0159\u00edzen\u00ed pokr\u00fdv\u00e1 prostory r\u016fzn\u00e9 velikosti, od vstupn\u00ed haly a salonku a\u017e po chodby nebo jednotliv\u00e9 konferen\u010dn\u00ed m\u00edstnosti. Ujist\u011bte se, \u017ee prodejce, se kter\u00fdm spolupracujete, m\u00e1 zku\u0161enosti s poskytov\u00e1n\u00edm slu\u017eeb v pohostinstv\u00ed. Pochop\u00ed roli v\u016fn\u011b p\u0159i zlep\u0161ov\u00e1n\u00ed z\u00e1\u017eitku host\u016f a doporu\u010d\u00ed spr\u00e1vn\u00e9 vybaven\u00ed a v\u016fn\u011b pro va\u0161e pot\u0159eby. Poskytnou tak\u00e9 nejoptim\u00e1ln\u011bj\u0161\u00ed um\u00edst\u011bn\u00ed difuzn\u00edch syst\u00e9m\u016f na z\u00e1klad\u011b va\u0161eho jedine\u010dn\u00e9ho za\u0159\u00edzen\u00ed.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=“1_2″ _builder_version=“4.15″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_image src=“https:\/\/moodmedia.com\/wp-content\/uploads\/2020\/03\/scentwave.jpg“ align_tablet=“center“ align_phone=““ align_last_edited=“on|desktop“ _builder_version=“4.15″ global_colors_info=“{}“][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=“4.15″ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.15″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_text _builder_version=“4.15.1″ hover_enabled=“0″ global_colors_info=“{}“ sticky_enabled=“0″]<\/p>\n M\u016f\u017eete d\u00e1le konsolidovat n\u00e1klady a zm\u00edrnit rizika spoluprac\u00ed s poskytovatelem v\u016fn\u00ed, kter\u00fd tak\u00e9 nab\u00edz\u00ed dal\u0161\u00ed \u0159e\u0161en\u00ed pro va\u0161e hosty, jako je hudba, zas\u00edl\u00e1n\u00ed zpr\u00e1v, digit\u00e1ln\u00ed signage a AV syst\u00e9my. Partnerstv\u00ed se specialistou na pohostinsk\u00e1 m\u00e9dia<\/a> povede k soudr\u017en\u011bj\u0161\u00edmu z\u00e1\u017eitku ve va\u0161em objektu a poskytne v\u011bt\u0161\u00ed konzistenci v r\u00e1mci cel\u00e9 va\u0161\u00ed stopy.<\/p>\n#3: Vyvol\u00e1n\u00ed pozitivn\u00edch emoc\u00ed, sn\u00ed\u017een\u00ed \u00fazkosti a navozen\u00ed sp\u00e1nku<\/h3>\n
#4: Vytvo\u0159en\u00ed hygienick\u00e9ho dojmu<\/h3>\n
#5: Propagace j\u00eddelen a kav\u00e1ren na m\u00edst\u011b<\/h3>\n
chip cookies mohou pomoci stimulovat chu\u0165 k j\u00eddlu (a prodej). Tento typ strategie v\u016fn\u011b m\u016f\u017ee b\u00fdt velmi \u00fa\u010dinn\u00fd p\u0159i povzbuzov\u00e1n\u00ed host\u016f, aby se chopili stolu ve va\u0161\u00ed restauraci nebo si zavolali pokojovou slu\u017ebu.<\/p>\nTYPY V\u016eN\u00cd DIFUZOR\u016e<\/h3>\n
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NAJD\u011aTE ODBORN\u00cdKA NA ZKU\u0160ENOSTI V POHOSTINICTV\u00cd<\/h3>\n