{"id":202645,"date":"2022-06-09T18:37:14","date_gmt":"2022-06-09T17:37:14","guid":{"rendered":"https:\/\/moodmedia.com\/asda\/"},"modified":"2022-06-10T09:50:00","modified_gmt":"2022-06-10T08:50:00","slug":"asda","status":"publish","type":"page","link":"https:\/\/moodmedia.com\/cz\/pripadove-studie\/asda\/","title":{"rendered":"ASDA"},"content":{"rendered":"

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ASDA
P\u0158\u00cdPADOV\u00c1 STUDIE<\/span><\/h1>\n
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O SPOLE\u010cNOSTI ASDA<\/span><\/h2>\n

Asda Stores Ltd. je britsk\u00fd \u0159et\u011bzec supermarket\u016f. S\u00eddl\u00ed v anglick\u00e9m Leedsu. Spole\u010dnost Asda Stores Ltd. byla zalo\u017eena v roce 1949 a je jedn\u00edm ze \u010dty\u0159 velk\u00fdch supermarket\u016f, kter\u00e9 dominuj\u00ed britsk\u00e9mu trhu s potravinami. P\u0159\u00edb\u011bh spole\u010dnosti Asda je p\u0159\u00edb\u011bhem pr\u016fkopnick\u00fdch lid\u00ed s vizion\u00e1\u0159sk\u00fdmi n\u00e1pady. Od sam\u00e9ho po\u010d\u00e1tku je jejich hnac\u00ed silou nab\u00edzet sv\u00fdm z\u00e1kazn\u00edk\u016fm nejlep\u0161\u00ed hodnotu a slu\u017eby – pom\u00e1hat jim \u0161et\u0159it pen\u00edze a \u017e\u00edt l\u00e9pe.<\/p>\n

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SHRNUT\u00cd P\u0158\u00cdPADOV\u00c9 STUDIE<\/b><\/h3>\n
    \n
  • Dynamick\u00e9 rozhlasov\u00e9 \u0159e\u0161en\u00ed v obchod\u011b<\/li>\n<\/ul>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ admin_label=“Objective“ _builder_version=“4.15.1″ _module_preset=“default“ hover_enabled=“0″ global_colors_info=“{}“ background_color=“#878787″ title_text=“ASDA Radio Main Image_0″ background_image=“https:\/\/moodmedia.com\/wp-content\/uploads\/2022\/06\/ASDA-Radio-Main-Image_0.png“ background_blend=“multiply“ sticky_enabled=“0″][et_pb_row _builder_version=“4.15.1″ _module_preset=“default“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.15.1″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.15.1″ _module_preset=“default“ background_blend=“multiply“ text_orientation=“center“ background_layout=“dark“ hover_enabled=“0″ global_colors_info=“{}“ sticky_enabled=“0″]<\/p>\n

    OBJEKTIVN\u00cd<\/b><\/h2>\n

    Spole\u010dnost ASDA s r\u016fznorodou \u0161k\u00e1lou z\u00e1kazn\u00edk\u016f a 24hodinov\u00fdmi sm\u011bnami cht\u011bla vytvo\u0159it poutav\u011bj\u0161\u00ed a inspirativn\u011bj\u0161\u00ed vyu\u017eit\u00ed sv\u00e9ho rozhlasov\u00e9ho kan\u00e1lu ASDA Radio. Spole\u010dnost Mood byla pov\u011b\u0159ena veden\u00edm celost\u00e1tn\u00edho zav\u00e1d\u011bn\u00ed nov\u00e9 stanice, kter\u00e1 m\u00e1 o\u017eivit n\u00e1kupn\u00ed z\u00e1\u017eitek z\u00e1kazn\u00edk\u016f i koleg\u016f spole\u010dnosti ASDA a poskytnout v\u00fdjime\u010dn\u00e9 p\u0159\u00edle\u017eitosti dodavatelsk\u00fdm partner\u016fm supermarket\u016f k zapojen\u00ed p\u0159\u00edle\u017eitost\u00ed nakupuj\u00edc\u00edch.<\/p>\n

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    \u0158E\u0160EN\u00cd<\/h2>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=“1_2,1_2″ _builder_version=“4.15″ _module_preset=“default“ global_colors_info=“{}“][et_pb_column type=“1_2″ _builder_version=“4.15″ _module_preset=“default“ global_colors_info=“{}“][et_pb_image src=“https:\/\/moodmedia.com\/wp-content\/uploads\/2022\/06\/ASDA-Radio-Main-Image_0.png“ title_text=“ASDA Radio Hlavn\u00ed obr\u00e1zek_0″ _builder_version=“4.15.1″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_image][\/et_pb_column][et_pb_column type=“1_2″ _builder_version=“4.15″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.15.1″ _module_preset=“default“ global_colors_info=“{}“]<\/p>\n

    R\u00e1dio v obchod\u011b<\/b><\/h3>\n

    Mood pomohl spustit rozhlasovou stanici ASDA, kterou dnes m\u016f\u017eete sly\u0161et ve v\u00edce ne\u017e 600 obchodech po cel\u00e9 zemi. Stanice hraje denn\u011b dva p\u0159edem nahran\u00e9 po\u0159ady od 10:00 do 14:00 a od 15:00 do 19:00 s playlisty na m\u00edru sestaven\u00fdmi kreativn\u00edm t\u00fdmem Mood. Rann\u00ed show uv\u00e1d\u00ed b\u00fdval\u00fd moder\u00e1tor stanice Heart FM a sou\u010dasn\u00fd moder\u00e1tor stanice Magic FM Nick Snaith, v pozd\u011bj\u0161\u00edm \u010dase se j\u00ed ujme Amy Voce z r\u00e1dia Virgin.<\/p>\n

    K dispozici je tak\u00e9 no\u010dn\u00ed a p\u00e1te\u010dn\u00ed odpoledn\u00ed blok, kter\u00fd moderuje moder\u00e1tor po\u0159adu Drivetime Show Graeme Smith z Capital Liverpool a jeho\u017e c\u00edlem je zabavit kolegy b\u011bhem no\u010dn\u00edch sm\u011bn. Ned\u00edlnou sou\u010d\u00e1st\u00ed stanice je zapojen\u00ed koleg\u016f, kte\u0159\u00ed ka\u017ed\u00fd t\u00fdden p\u0159eb\u00edraj\u00ed p\u00e1tek v jin\u00e9m obchod\u011b, v\u010detn\u011b \u017e\u00e1dost\u00ed, v\u00fdk\u0159ik\u016f a „rollback“ show.<\/p>\n

    Prost\u0159ednictv\u00edm stanice m\u016f\u017ee ASDA propagovat speci\u00e1ln\u00ed nab\u00eddky, sd\u011blovat z\u00e1kazn\u00edk\u016fm d\u016fle\u017eit\u00e9 informace a nab\u00edzet propaga\u010dn\u00ed prostor pro obchodn\u00ed partnery, co\u017e supermarketu p\u0159in\u00e1\u0161\u00ed dal\u0161\u00ed zdroj p\u0159\u00edjm\u016f.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ admin_label=“Case Study Contact“ module_id=“Kontakt“ _builder_version=“4.15″ background_color=“#232323″ collapsed=“on“ global_colors_info=“{}“][et_pb_row _builder_version=“4.15″ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.15″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_text _builder_version=“4.15″ text_font=“||||||||“ text_orientation=“center“ background_layout=“dark“ custom_margin=“||||false|false“ global_colors_info=“{}“]<\/p>\n

    ZV\u00dd\u0160TE Z\u00c1\u017dITEK Z\u00c1KAZN\u00cdKA<\/h2>\n

    Zvy\u0161te z\u00e1\u017eitek a z\u00edskejte klid, kter\u00fd si zaslou\u017e\u00edte s Mood. Kontaktujte n\u00e1s je\u0161t\u011b dnes a dozv\u00edte se v\u00edce.<\/p>\n

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