{"id":214728,"date":"2022-07-05T13:49:46","date_gmt":"2022-07-05T12:49:46","guid":{"rendered":"https:\/\/moodmedia.com\/earth-fare\/"},"modified":"2022-07-20T16:31:58","modified_gmt":"2022-07-20T15:31:58","slug":"earth-fare","status":"publish","type":"page","link":"https:\/\/moodmedia.com\/cz\/pripadove-studie\/earth-fare\/","title":{"rendered":"Earth Fare"},"content":{"rendered":"

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ZEMSK\u00dd F\u00c9R
P\u0158\u00cdPADOV\u00c1 STUDIE<\/span><\/h1>\n
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V\u00ddTAHY PRO DIGIT\u00c1LN\u00cd ZNA\u010cEN\u00cd
PRODEJ PODLE 10%<\/p>\n

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„Krom\u011b v\u00fdrazn\u00e9ho zv\u00fd\u0161en\u00ed prodeje, kter\u00e9 jsme ji\u017e zaznamenali po pou\u017eit\u00ed softwaru Mood Digital Signage, se software snadno pou\u017e\u00edv\u00e1 a toto \u0159e\u0161en\u00ed umoc\u0148uje sv\u011b\u017e\u00ed, jasnou a p\u0159\u00edjemnou atmosf\u00e9ru, kterou se sna\u017e\u00edme na\u0161im z\u00e1kazn\u00edk\u016fm poskytnout.“<\/p>\n

– Mike Savage<\/strong>
Vice President of Merchandising, Earth Fare<\/p>\n

[\/et_pb_text][et_pb_button button_url=“https:\/\/us.moodmedia.com\/wp-content\/uploads\/2019\/12\/Earth_Fare_Case_Study-12-19-19.pdf“ button_text=“Studie ke sta\u017een\u00ed“ button_alignment=“left“ admin_label=“Mood Contact Button“ module_class=“mbutton“ _builder_version=“4.17.4″ button_icon=“=||divi||400″ button_icon_color=“#cd102f“ background_layout=“dark“ button_text_color_hover=“#cd102f“ button_border_color_hover=“#ffffff“ button_letter_spacing_hover=“0″ button_bg_color_hover=“#ffffff“ saved_tabs=“all“ global_colors_info=“{}“ button_text_size__hover_enabled=“off“ button_one_text_size__hover_enabled=“off“ button_two_text_size__hover_enabled=“off“ button_text_color__hover_enabled=“on“ button_text_color__hover=“#cd102f“ button_one_text_color__hover_enabled=“off“ button_two_text_color__hover_enabled=“off“ button_border_width__hover_enabled=“off“ button_one_border_width__hover_enabled=“off“ button_two_border_width__hover_enabled=“off“ button_border_color__hover_enabled=“on“ button_border_color__hover=“#ffffff“ button_one_border_color__hover_enabled=“off“ button_two_border_color__hover_enabled=“off“ button_border_radius__hover_enabled=“off“ button_one_border_radius__hover_enabled=“off“ button_two_border_radius__hover_enabled=“off“ button_letter_spacing__hover_enabled=“on“ button_letter_spacing__hover=“0″ button_one_letter_spacing__hover_enabled=“off“ button_two_letter_spacing__hover_enabled=“off“ button_bg_color__hover_enabled=“on“ button_bg_color__hover=“#ffffff“ button_one_bg_color__hover_enabled=“off“ button_two_bg_color__hover_enabled=“off“ theme_builder_area=“post_content“][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ _builder_version=“4.16″ global_colors_info=“{}“ theme_builder_area=“post_content“][et_pb_row column_structure=“1_2,1_2″ _builder_version=“4.16″ background_size=“initial“ background_position=“top_left“ background_repeat=“repeat“ global_colors_info=“{}“ theme_builder_area=“post_content“][et_pb_column type=“1_2″ _builder_version=“4.16″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“ theme_builder_area=“post_content“][et_pb_text _builder_version=“4.16″ background_size=“initial“ background_position=“top_left“ background_repeat=“repeat“ use_border_color=“off“ border_color=“#ffffff“ border_style=“solid“ global_colors_info=“{}“ theme_builder_area=“post_content“]<\/p>\n

O SPOLE\u010cNOSTI EARTH FARE<\/span><\/h2>\n

Earth Fare je supermarket s kompletn\u00edmi slu\u017ebami, kter\u00fd se ji\u017e v\u00edce ne\u017e 40 let sna\u017e\u00ed poskytovat \u010dist\u00e9 a zdrav\u00e9 potraviny a prvot\u0159\u00eddn\u00ed z\u00e1kaznick\u00fd servis. Spole\u010dnost Earth Fare, kter\u00e1 m\u00e1 v USA 55 pobo\u010dek, st\u00e1le z\u00edsk\u00e1v\u00e1 pod\u00edl na trhu maloobchodn\u00edho prodeje potravin a z\u00e1rove\u0148 hled\u00e1 zp\u016fsoby, jak se odli\u0161it od konkurence. <\/p>\n

Spole\u010dnost Earth Fare se sna\u017e\u00ed poskytovat sv\u00fdm z\u00e1kazn\u00edk\u016fm zdrav\u011bj\u0161\u00ed \u017eivotn\u00ed styl a z\u00e1rove\u0148 neust\u00e1le hled\u00e1 zp\u016fsoby, jak sn\u00ed\u017eit svou uhl\u00edkovou stopu – od z\u00e1kazu v\u00fdrobk\u016f s vysok\u00fdm obsahem frukt\u00f3zov\u00e9ho kuku\u0159i\u010dn\u00e9ho sirupu, um\u011bl\u00fdch sladidel a sukral\u00f3zy a\u017e po zav\u00e1d\u011bn\u00ed ekologick\u00fdch opat\u0159en\u00ed. <\/p>\n

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V\u00ddZVA<\/span><\/h2>\n

V souladu se sv\u00fdm c\u00edlem poskytovat sv\u00fdm z\u00e1kazn\u00edk\u016fm ty nejlep\u0161\u00ed mo\u017enosti stravov\u00e1n\u00ed spolupracovala spole\u010dnost Earth Fare se spole\u010dnost\u00ed Mood Media na zaveden\u00ed vylep\u0161en\u00e9ho z\u00e1kaznick\u00e9ho z\u00e1\u017eitku ve sv\u00e9 kav\u00e1rn\u011b. Spole\u010dnost Earth Fare doufala, \u017ee zam\u011b\u0159en\u00edm se na \u00fa\u010del a um\u00edst\u011bn\u00ed nov\u00fdch digit\u00e1ln\u00edch informa\u010dn\u00edch bod\u016f dos\u00e1hne n\u00e1sleduj\u00edc\u00edch kl\u00ed\u010dov\u00fdch c\u00edl\u016f:<\/p>\n

    \n
  • Zv\u00fd\u0161en\u00ed prodeje v kategori\u00edch potravin „eat in“.<\/li>\n
  • odli\u0161it sv\u00e9 kav\u00e1rny od kav\u00e1ren jin\u00fdch prodejc\u016f potravin.<\/li>\n
  • Vytvo\u0159en\u00ed zna\u010dkov\u00e9ho prost\u0159ed\u00ed kav\u00e1rny, kter\u00e9 l\u00e1k\u00e1 z\u00e1kazn\u00edky k j\u00eddlu, pit\u00ed, posezen\u00ed a odpo\u010dinku.<\/li>\n<\/ul>\n

    I kdy\u017e je pro spole\u010dnost Earth Fare d\u016fle\u017eit\u00e9 prok\u00e1zat jasnou n\u00e1vratnost investic do \u0159e\u0161en\u00ed digit\u00e1ln\u00edch n\u00e1pis\u016f, jej\u00edm hlavn\u00edm c\u00edlem je zlep\u0161it z\u00e1kaznickou zku\u0161enost. Proto pot\u0159ebovali poskytovatele, kter\u00fd by jim poskytl v\u00fdjime\u010dn\u00fd obsah a odborn\u00e9 znalosti o optim\u00e1ln\u00edm um\u00edst\u011bn\u00ed obrazovek. <\/p>\n

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    \u0158E\u0160EN\u00cd<\/span><\/h2>\n

    Aby tyto probl\u00e9my vy\u0159e\u0161ila, zavedla spole\u010dnost Mood \u0159adu nov\u00fdch digit\u00e1ln\u00edch kontaktn\u00edch m\u00edst, jejich\u017e c\u00edlem je zlep\u0161it z\u00e1kaznickou zku\u0161enost. Mezi aplikace pat\u0159\u00ed propaga\u010dn\u00ed digit\u00e1ln\u00ed n\u00e1pisy, digit\u00e1ln\u00ed j\u00eddeln\u00ed l\u00edstky v baru\/grilu a mo\u017enost vys\u00edlat \u017eiv\u00e9 televizn\u00ed p\u0159enosy pro sportovn\u00ed p\u0159enosy nebo po\u017eadovan\u00fd obsah satelitn\u00ed televize.<\/p>\n

    Ve\u0161ker\u00fd obsah se zobrazuje na profesion\u00e1ln\u011b namontovan\u00fdch 55″ LCD obrazovk\u00e1ch s ultra vysok\u00fdm rozli\u0161en\u00edm, kter\u00e9 dodala a nainstalovala spole\u010dnost Mood. \u0158e\u0161en\u00ed je podporov\u00e1no syst\u00e9mem Harmony, vlastn\u00edm syst\u00e9mem pro spr\u00e1vu audio a vizu\u00e1ln\u00edho obsahu (CMS) spole\u010dnosti Mood. Platforma Harmony, zn\u00e1m\u00e1 tak\u00e9 jako The Brand Experience Platform, nab\u00edz\u00ed u\u017eivatel\u016fm kompletn\u00ed kontrolu nad \u0159e\u0161en\u00edmi Digital Signage, Music a Messaging poskytovan\u00fdmi spole\u010dnost\u00ed Mood, a to v\u0161e z jedin\u00e9 intuitivn\u00ed online platformy. <\/p>\n

    Kompaktn\u00ed a bezpe\u010dn\u00e1 za\u0159\u00edzen\u00ed Mood pro p\u0159enos zvuku a obrazu nav\u00edc p\u0159en\u00e1\u0161ej\u00ed obsah na ka\u017edou obrazovku. V\u0161echny digit\u00e1ln\u00ed j\u00eddeln\u00ed l\u00edstky jsou podporov\u00e1ny dal\u0161\u00edm p\u0159ehr\u00e1va\u010dem m\u00e9di\u00ed pro ka\u017edou obrazovku, aby byla zaji\u0161t\u011bna maxim\u00e1ln\u00ed spolehlivost. Poskytnut\u00ed dal\u0161\u00edho p\u0159ehr\u00e1va\u010de m\u00e9di\u00ed na ka\u017ed\u00e9 obrazovce tabule s nab\u00eddkou je p\u0159\u00edkladem exkluzivn\u00edho programu Mood Failover Redundancy. Do sekund\u00e1rn\u00edho p\u0159ehr\u00e1va\u010de je nahr\u00e1n stejn\u00fd obsah jako do prim\u00e1rn\u00edho p\u0159ehr\u00e1va\u010de, kter\u00fd je spole\u010dnosti Earth Fare poskytov\u00e1n bez dal\u0161\u00edch poplatk\u016f. Redundantn\u00ed za\u0159\u00edzen\u00ed jsou d\u016fle\u017eit\u00e1, proto\u017ee p\u0159\u00edtomnost mastnoty, p\u00e1ry a p\u0159\u00edli\u0161 vysok\u00fdch teplot v prost\u0159ed\u00ed potravin\u00e1\u0159sk\u00e9ho dvora nebo restaurace m\u016f\u017ee n\u011bkdy zp\u016fsobit selh\u00e1n\u00ed digit\u00e1ln\u00edch p\u0159ehr\u00e1va\u010d\u016f m\u00e9di\u00ed. Dodate\u010dn\u00e9 za\u0159\u00edzen\u00ed u ka\u017ed\u00e9 tabule s nab\u00eddkou zajist\u00ed, \u017ee se obsah na obrazovce bude zobrazovat i v p\u0159\u00edpad\u011b, \u017ee dojde k selh\u00e1n\u00ed prim\u00e1rn\u00edho za\u0159\u00edzen\u00ed. V\u00fdsledkem je dal\u0161\u00ed \u00farove\u0148 zaji\u0161t\u011bn\u00ed kvality. P\u0159\u00edpadn\u00e9 nefunk\u010dn\u00ed za\u0159\u00edzen\u00ed se rychle vym\u011bn\u00ed, aby se zachovalo redundantn\u00ed uspo\u0159\u00e1d\u00e1n\u00ed. <\/p>\n

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    D\u00edky syst\u00e9mu Harmony maj\u00ed autorizovan\u00ed u\u017eivatel\u00e9 spole\u010dnosti Earth Fare kompletn\u00ed kontrolu nad \u0159e\u0161en\u00edmi Mood Digital Signage ve v\u0161ech sv\u00fdch prodejn\u00e1ch na podnikov\u00e9 \u00farovni. Intuitivn\u00ed rozhran\u00ed usnad\u0148uje u\u017eivatel\u016fm okam\u017eitou spr\u00e1vu, \u00fapravy a publikov\u00e1n\u00ed obsahu pro jednu nebo v\u00edce obrazovek na r\u016fzn\u00fdch m\u00edstech. Jedine\u010dn\u00e1 funkce pl\u00e1nov\u00e1n\u00ed Harmony tak\u00e9 umo\u017e\u0148uje spole\u010dnosti Earth Fare napl\u00e1novat obsah tak daleko, jak je t\u0159eba, nebo tak brzy, jak je t\u0159eba, s p\u0159esnost\u00ed na sekundy. <\/p>\n

    Kreativn\u00ed \u0159editel spole\u010dnosti Earth Fare Bradlee Hicks pou\u017e\u00edv\u00e1 Harmony ka\u017ed\u00fd t\u00fdden a oce\u0148uje snadn\u00e9 pou\u017e\u00edv\u00e1n\u00ed a \u0161k\u00e1lovatelnost, kterou platforma poskytuje: <\/p>\n

    „D\u00edky p\u0159ehledn\u00e9mu rozvr\u017een\u00ed a mo\u017enosti p\u0159etahov\u00e1n\u00ed je syst\u00e9m CMS p\u0159\u00edmo\u010dar\u00fd a jednoduch\u00fd na pou\u017e\u00edv\u00e1n\u00ed a j\u00e1 p\u0159esn\u011b v\u00edm, kde bude um\u00edst\u011bna ka\u017ed\u00e1 z na\u0161ich stovek \u010d\u00e1st\u00ed obsahu, v tomto p\u0159\u00edpad\u011b oblast kav\u00e1rny.“ \u0159ekl Hicks. „B\u011bhem n\u011bkolika sekund m\u016f\u017eeme napl\u00e1novat obsah a odeslat aktualizace na n\u011bkolik m\u00edst – co\u017e je pro maloobchodn\u00ed prodejce na\u0161\u00ed velikosti kl\u00ed\u010dov\u00fd faktor.“<\/p>\n

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    ZV\u00dd\u0160EN\u00cd PRODEJE V<\/span> P\u0158\u00cdPADOV\u00c9 STUDII O 10 %<\/span><\/h2>\n

    Za \u00fa\u010delem m\u011b\u0159en\u00ed dopadu nov\u00e9 z\u00e1kaznick\u00e9 zku\u0161enosti a \u0159e\u0161en\u00ed digit\u00e1ln\u00edho zna\u010den\u00ed v kav\u00e1rn\u011b provedla spole\u010dnost Mood 60denn\u00ed p\u0159\u00edpadovou studii od b\u0159ezna 2019 do kv\u011btna 2019 v provozovn\u011b Earth Fare v Charlotte v Severn\u00ed Karol\u00edn\u011b. B\u011bhem t\u00e9to doby spole\u010dnost Earth Fare zaznamenala 10% n\u00e1r\u016fst v kategori\u00edch potravin „Eat In“ po p\u0159id\u00e1n\u00ed vylep\u0161en\u00e9ho prost\u0159ed\u00ed kav\u00e1rny a instalaci televize<\/strong>.<\/p>\n

    Tento n\u00e1r\u016fst odr\u00e1\u017e\u00ed v\u00fdznamn\u00fd dopad, kter\u00fd m\u016f\u017ee m\u00edt \u0159e\u0161en\u00ed zam\u011b\u0159en\u00e9 na z\u00e1kazn\u00edka na z\u00e1kaznickou zku\u0161enost.<\/p>\n

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    V\u00ddSLEDKY<\/h2>\n

    Toto komplexn\u00ed \u0159e\u0161en\u00ed umo\u017enilo spole\u010dnosti Earth Fare zapojit sv\u00e9 z\u00e1kazn\u00edky a nav\u00e1zat s nimi kontakt nov\u00fdmi zaj\u00edmav\u00fdmi zp\u016fsoby. V\u00fdsledkem je lep\u0161\u00ed a pohodln\u011bj\u0161\u00ed z\u00e1kaznick\u00e1 zku\u0161enost. Mike Savage, viceprezident spole\u010dnosti Earth Fare pro merchandising, v\u011b\u0159\u00ed, \u017ee poskytov\u00e1n\u00ed tohoto typu zku\u0161enost\u00ed m\u00e1 z\u00e1sadn\u00ed v\u00fdznam pro dal\u0161\u00ed r\u016fst spole\u010dnosti Earth Fare a jej\u00ed vyniknut\u00ed jako l\u00eddra v oblasti zdrav\u00fdch potravin. <\/p>\n

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    „Spolupr\u00e1ce se spole\u010dnost\u00ed Mood Media pro na\u0161i digit\u00e1ln\u00ed reklamu se ji\u017e uk\u00e1zala jako vynikaj\u00edc\u00ed obchodn\u00ed rozhodnut\u00ed, zejm\u00e9na s ohledem na otev\u00edr\u00e1n\u00ed nov\u00fdch obchod\u016f. Krom\u011b v\u00fdrazn\u00e9ho zv\u00fd\u0161en\u00ed prodeje, kter\u00e9 jsme ji\u017e zaznamenali po pou\u017eit\u00ed Mood Digital Signage, se software snadno pou\u017e\u00edv\u00e1 a \u0159e\u0161en\u00ed umoc\u0148uje osv\u011b\u017euj\u00edc\u00ed, jasnou a p\u0159\u00edjemnou atmosf\u00e9ru, kterou se sna\u017e\u00edme na\u0161im z\u00e1kazn\u00edk\u016fm poskytnout. Jejich projektov\u00e9 \u0159\u00edzen\u00ed instalace hardwaru a obrazovek bylo tak\u00e9 velmi p\u016fsobiv\u00e9 a instalace prob\u011bhla hladce. T\u011b\u0161\u00edme se na dal\u0161\u00ed spolupr\u00e1ci se spole\u010dnost\u00ed Mood, kter\u00e1 bude v p\u0159\u00ed\u0161t\u00edch letech pokra\u010dovat v na\u0161em r\u016fstu.“<\/p>\n

    \n– Mike Savage
    Vice President of Merchandising, Earth Fare<\/p>\n

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    SPOJIT SE S N\u00c1MI<\/h2>\n

    Kontaktujte n\u00e1s je\u0161t\u011b dnes a zlep\u0161ete z\u00e1kaznickou zku\u0161enost ve sv\u00e9m podniku.<\/h4>\n

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