{"id":216419,"date":"2019-10-30T17:53:43","date_gmt":"2019-10-30T17:53:43","guid":{"rendered":"https:\/\/moodmedia.com\/kvantifikace-smysloveho-marketingu\/"},"modified":"2022-07-11T18:02:29","modified_gmt":"2022-07-11T17:02:29","slug":"kvantifikace-smysloveho-marketingu","status":"publish","type":"page","link":"https:\/\/moodmedia.com\/cz\/kvantifikace-smysloveho-marketingu\/","title":{"rendered":"Kvantifikace smyslov\u00e9ho marketingu"},"content":{"rendered":"

[et_pb_section fb_built=“1″ disabled_on=“on|on|off“ admin_label=“Hero Desktop“ _builder_version=“4.15″ background_image=“https:\/\/moodmedia.com\/wp-content\/uploads\/2019\/10\/2019-quantify-head-1.jpg“ parallax=“on“ parallax_method=“off“ global_colors_info=“{}“][et_pb_row column_structure=“3_5,2_5″ admin_label=“\u0159\u00e1dek“ _builder_version=“4.15″ background_size=“initial“ background_position=“top_left“ background_repeat=“repeat“ global_colors_info=“{}“][et_pb_column type=“3_5″ _builder_version=“4.15″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_text _builder_version=“4.15″ hover_enabled=“0″ global_colors_info=“{}“ sticky_enabled=“0″]<\/p>\n

KVANTIFIKACE<\/span> DOPADU SMYSLOV\u00c9HO MARKETINGU<\/h1>\n

V roce 2018<\/a> jsme zjistili, \u017ee senzorick\u00fd marketing v prodejn\u011b m\u016f\u017ee ovlivnit chov\u00e1n\u00ed spot\u0159ebitel\u016f a n\u00e1kupn\u00ed n\u00e1vyky. V leto\u0161n\u00edm roce jsme se pokusili kvantifikovat tento dopad ve spolupr\u00e1ci s Walnut Unlimited a Intersport, abychom prok\u00e1zali z\u00e1sadn\u00ed pravdu:<\/p>\n

Smyslov\u00fd marketing \u0159\u00edd\u00ed prodej.<\/p>\n

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KVANTIFIKACE<\/span> DOPADU SMYSLOV\u00c9HO MARKETINGU<\/h1>\n

[\/et_pb_text][et_pb_image src=“https:\/\/moodmedia.com\/wp-content\/uploads\/2019\/10\/2019-sensory-marketing-mobile.jpg“ align_tablet=“center“ align_phone=““ align_last_edited=“on|desktop“ _builder_version=“4.15″ global_colors_info=“{}“][\/et_pb_image][et_pb_text _builder_version=“4.15.1″ global_colors_info=“{}“ hover_enabled=“0″ sticky_enabled=“0″]<\/p>\n

V roce 2018<\/a> jsme zjistili, \u017ee senzorick\u00fd marketing v prodejn\u011b m\u016f\u017ee ovlivnit chov\u00e1n\u00ed spot\u0159ebitel\u016f a n\u00e1kupn\u00ed n\u00e1vyky. V leto\u0161n\u00edm roce jsme se pokusili kvantifikovat tento dopad ve spolupr\u00e1ci s Walnut Unlimited a Intersport, abychom prok\u00e1zali z\u00e1sadn\u00ed pravdu:<\/p>\n

Smyslov\u00fd marketing \u0159\u00edd\u00ed prodej.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ admin_label=“We Have Proof“ _builder_version=“4.15″ parallax=“on“ global_colors_info=“{}“][et_pb_row column_structure=“1_2,1_2″ _builder_version=“4.15″ background_size=“initial“ background_position=“top_left“ background_repeat=“repeat“ global_colors_info=“{}“][et_pb_column type=“1_2″ _builder_version=“4.15″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_text _builder_version=“4.15″ text_font=“||||||||“ background_layout=“dark“ global_colors_info=“{}“]M\u00c1ME D\u016eKAZ<\/span><\/p>\n

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<\/div>\n<\/div>\n
Viz N\u00e1hled<\/a><\/div>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=“1_2″ _builder_version=“4.15″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_text _builder_version=“4.15″ text_font=“||||||||“ background_layout=“dark“ global_colors_info=“{}“]<\/p>\n

V t\u00e9to studii najdete velk\u00e9 mno\u017estv\u00ed kl\u00ed\u010dov\u00fdch statistik dokazuj\u00edc\u00edch, \u017ee zna\u010dkov\u00e1 smyslov\u00e1 marketingov\u00e1 strategie m\u016f\u017ee p\u0159in\u00e9st pozitivn\u00ed v\u00fdsledky. Dozv\u00edte se tak\u00e9, jak moc m\u016f\u017ee nep\u0159\u00edtomnost smyslov\u00e9ho marketingu negativn\u011b ovlivnit v\u00e1\u0161 kone\u010dn\u00fd v\u00fdsledek.<\/p>\n

[\/et_pb_text][et_pb_button button_url=“https:\/\/moodmedia.com\/wp-content\/uploads\/2019\/11\/2019-Power-of-Sensory-Study-US.pdf“ button_text=“Viz V\u00fdsledky“ button_alignment=“left“ admin_label=“SEE THE RESULTS Button“ _builder_version=“4.13.0″ custom_button=“on“ button_text_color=“#ffffff“ button_bg_color=“#cd102f“ button_border_color=“#cd102f“ button_icon=“=||divi||400″ button_icon_color=“#cd102f“ background_layout=“dark“ button_text_color_hover=“#cd102f“ button_border_color_hover=“#ffffff“ button_letter_spacing_hover=“0″ button_bg_color_hover=“#ffffff“ saved_tabs=“all“ global_colors_info=“{}“ button_text_size__hover_enabled=“off“ button_one_text_size__hover_enabled=“off“ button_two_text_size__hover_enabled=“off“ button_text_color__hover_enabled=“on“ button_text_color__hover=“#cd102f“ button_one_text_color__hover_enabled=“off“ button_two_text_color__hover_enabled=“off“ button_border_width__hover_enabled=“off“ button_one_border_width__hover_enabled=“off“ 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button_text_size__hover_enabled=“off“ button_one_text_size__hover_enabled=“off“ button_two_text_size__hover_enabled=“off“ button_text_color__hover_enabled=“on“ button_text_color__hover=“#cd102f“ button_one_text_color__hover_enabled=“off“ button_two_text_color__hover_enabled=“off“ button_border_width__hover_enabled=“off“ button_one_border_width__hover_enabled=“off“ button_two_border_width__hover_enabled=“off“ button_border_color__hover_enabled=“on“ button_border_color__hover=“#ffffff“ button_one_border_color__hover_enabled=“off“ button_two_border_color__hover_enabled=“off“ button_border_radius__hover_enabled=“off“ button_one_border_radius__hover_enabled=“off“ button_two_border_radius__hover_enabled=“off“ button_letter_spacing__hover_enabled=“on“ button_letter_spacing__hover=“0″ button_one_letter_spacing__hover_enabled=“off“ button_two_letter_spacing__hover_enabled=“off“ button_bg_color__hover_enabled=“on“ button_bg_color__hover=“#ffffff“ button_one_bg_color__hover_enabled=“off“ button_two_bg_color__hover_enabled=“off“][\/et_pb_button][et_pb_image src=“https:\/\/moodmedia.com\/wp-content\/uploads\/2019\/11\/slide.jpg“ align_tablet=“center“ align_phone=““ align_last_edited=“on|desktop“ admin_label=“Image“ _builder_version=“4.15″ global_colors_info=“{}“][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ disabled_on=“off|on|on“ admin_label=“Stats Section Mobile“ module_id=“statistiky“ _builder_version=“4.15″ custom_margin=“0px||“ custom_padding=“0px||“ global_colors_info=“{}“][et_pb_row _builder_version=“4.15″ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.15″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_image src=“https:\/\/moodmedia.com\/wp-content\/uploads\/2019\/10\/quantify-stat-1-mobile-1.jpg“ align_tablet=“center“ align_phone=““ align_last_edited=“on|desktop“ _builder_version=“4.15″ global_colors_info=“{}“][\/et_pb_image][et_pb_image src=“https:\/\/moodmedia.com\/wp-content\/uploads\/2019\/11\/2019-Power-of-Sensory-Study-US702.jpg“ align_tablet=“center“ align_phone=““ align_last_edited=“on|desktop“ _builder_version=“4.15″ global_colors_info=“{}“][\/et_pb_image][et_pb_button button_url=“https:\/\/moodmedia.com\/wp-content\/uploads\/2019\/11\/2019-Power-of-Sensory-Study-US.pdf“ button_text=“St\u00e1hn\u011bte si studii“ button_alignment=“center“ admin_label=“Download Button“ _builder_version=“4.13.0″ custom_button=“on“ button_text_color=“#ffffff“ button_bg_color=“#cd102f“ button_border_color=“#cd102f“ button_icon=“=||divi||400″ button_icon_color=“#cd102f“ background_layout=“dark“ button_text_color_hover=“#cd102f“ button_border_color_hover=“#ffffff“ button_letter_spacing_hover=“0″ button_bg_color_hover=“#ffffff“ saved_tabs=“all“ global_colors_info=“{}“ button_text_size__hover_enabled=“off“ button_one_text_size__hover_enabled=“off“ button_two_text_size__hover_enabled=“off“ button_text_color__hover_enabled=“on“ button_text_color__hover=“#cd102f“ button_one_text_color__hover_enabled=“off“ button_two_text_color__hover_enabled=“off“ button_border_width__hover_enabled=“off“ button_one_border_width__hover_enabled=“off“ button_two_border_width__hover_enabled=“off“ button_border_color__hover_enabled=“on“ button_border_color__hover=“#ffffff“ button_one_border_color__hover_enabled=“off“ button_two_border_color__hover_enabled=“off“ button_border_radius__hover_enabled=“off“ button_one_border_radius__hover_enabled=“off“ button_two_border_radius__hover_enabled=“off“ button_letter_spacing__hover_enabled=“on“ button_letter_spacing__hover=“0″ button_one_letter_spacing__hover_enabled=“off“ button_two_letter_spacing__hover_enabled=“off“ button_bg_color__hover_enabled=“on“ button_bg_color__hover=“#ffffff“ button_one_bg_color__hover_enabled=“off“ button_two_bg_color__hover_enabled=“off“][\/et_pb_button][et_pb_image src=“https:\/\/moodmedia.com\/wp-content\/uploads\/2019\/11\/quantify-stat-2-mobile.jpg“ align_tablet=“center“ align_phone=““ align_last_edited=“on|desktop“ admin_label=“Image“ _builder_version=“4.15″ global_colors_info=“{}“][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ admin_label=“Past Studies“ _builder_version=“4.15″ background_color=“#eeeeee“ global_colors_info=“{}“][et_pb_row admin_label=“\u0158\u00e1dek“ _builder_version=“4.15″ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.15″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_text _builder_version=“4.15″ text_font=“||||||||“ text_orientation=“center“ global_colors_info=“{}“]<\/p>\n

P\u0158E\u010cT\u011aTE SI NA\u0160E P\u0158EDCHOZ\u00cd STUDIE<\/h2>\n

Kvantifikace dopadu smyslov\u00e9ho marketingu je pokra\u010dov\u00e1n\u00edm na\u0161eho pokra\u010duj\u00edc\u00edho v\u00fdzkumn\u00e9ho \u00fasil\u00ed. Okam\u017eit\u011b si st\u00e1hn\u011bte na\u0161e p\u0159edchoz\u00ed studie a z\u00edskejte dal\u0161\u00ed kl\u00ed\u010dov\u00e9 poznatky o v\u00fdvoji z\u00e1kaznick\u00e9 zku\u0161enosti.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=“1_4,1_4,1_4,1_4″ _builder_version=“4.15″ global_colors_info=“{}“][et_pb_column type=“1_4″ _builder_version=“4.15″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_image src=“https:\/\/moodmedia.com\/wp-content\/uploads\/2019\/10\/2019-Global-Stats-Ebook-1.jpg“ align_tablet=“center“ align_phone=““ align_last_edited=“on|desktop“ _builder_version=“4.15″ global_colors_info=“{}“][\/et_pb_image][\/et_pb_column][et_pb_column type=“1_4″ _builder_version=“4.15″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_text _builder_version=“4.15″ global_colors_info=“{}“]<\/p>\n

2018: Vliv smyslov\u00e9ho marketingu<\/p>\n

[\/et_pb_text][et_pb_button button_url=“@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE1ODIyIn19@“ button_text=“Viz Statistiky“ button_alignment=“left“ admin_label=“2018 Button“ _builder_version=“4.13.0″ _dynamic_attributes=“button_url“ custom_button=“on“ button_text_color=“#ffffff“ button_bg_color=“#cd102f“ button_border_color=“#cd102f“ button_icon=“=||divi||400″ button_icon_color=“#cd102f“ background_layout=“dark“ button_text_color_hover=“#cd102f“ button_border_color_hover=“#ffffff“ button_letter_spacing_hover=“0″ button_bg_color_hover=“#ffffff“ saved_tabs=“all“ global_colors_info=“{}“ button_text_size__hover_enabled=“off“ button_one_text_size__hover_enabled=“off“ button_two_text_size__hover_enabled=“off“ button_text_color__hover_enabled=“on“ button_text_color__hover=“#cd102f“ button_one_text_color__hover_enabled=“off“ button_two_text_color__hover_enabled=“off“ button_border_width__hover_enabled=“off“ button_one_border_width__hover_enabled=“off“ button_two_border_width__hover_enabled=“off“ button_border_color__hover_enabled=“on“ button_border_color__hover=“#ffffff“ button_one_border_color__hover_enabled=“off“ button_two_border_color__hover_enabled=“off“ button_border_radius__hover_enabled=“off“ button_one_border_radius__hover_enabled=“off“ button_two_border_radius__hover_enabled=“off“ button_letter_spacing__hover_enabled=“on“ button_letter_spacing__hover=“0″ button_one_letter_spacing__hover_enabled=“off“ button_two_letter_spacing__hover_enabled=“off“ button_bg_color__hover_enabled=“on“ button_bg_color__hover=“#ffffff“ button_one_bg_color__hover_enabled=“off“ button_two_bg_color__hover_enabled=“off“][\/et_pb_button][\/et_pb_column][et_pb_column type=“1_4″ _builder_version=“4.15″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_image src=“https:\/\/moodmedia.com\/wp-content\/uploads\/2019\/10\/2017-state-of-brick-and-mortar-low-res-1.jpg“ align_tablet=“center“ align_phone=““ align_last_edited=“on|desktop“ _builder_version=“4.15″ global_colors_info=“{}“][\/et_pb_image][\/et_pb_column][et_pb_column type=“1_4″ _builder_version=“4.15″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_text _builder_version=“4.15″ global_colors_info=“{}“]<\/p>\n

2017: The State of Brick & Mortar<\/p>\n

[\/et_pb_text][et_pb_button button_url=“@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6Ijg0MDYifX0=@“ button_text=“Viz Statistiky“ button_alignment=“left“ admin_label=“2017 Button“ _builder_version=“4.13.0″ _dynamic_attributes=“button_url“ custom_button=“on“ button_text_color=“#ffffff“ button_bg_color=“#cd102f“ button_border_color=“#cd102f“ button_icon=“=||divi||400″ button_icon_color=“#cd102f“ background_layout=“dark“ button_text_color_hover=“#cd102f“ button_border_color_hover=“#ffffff“ button_letter_spacing_hover=“0″ button_bg_color_hover=“#ffffff“ saved_tabs=“all“ global_colors_info=“{}“ button_text_size__hover_enabled=“off“ button_one_text_size__hover_enabled=“off“ button_two_text_size__hover_enabled=“off“ button_text_color__hover_enabled=“on“ button_text_color__hover=“#cd102f“ button_one_text_color__hover_enabled=“off“ button_two_text_color__hover_enabled=“off“ button_border_width__hover_enabled=“off“ button_one_border_width__hover_enabled=“off“ button_two_border_width__hover_enabled=“off“ button_border_color__hover_enabled=“on“ button_border_color__hover=“#ffffff“ button_one_border_color__hover_enabled=“off“ button_two_border_color__hover_enabled=“off“ button_border_radius__hover_enabled=“off“ button_one_border_radius__hover_enabled=“off“ button_two_border_radius__hover_enabled=“off“ button_letter_spacing__hover_enabled=“on“ button_letter_spacing__hover=“0″ button_one_letter_spacing__hover_enabled=“off“ button_two_letter_spacing__hover_enabled=“off“ button_bg_color__hover_enabled=“on“ button_bg_color__hover=“#ffffff“ button_one_bg_color__hover_enabled=“off“ button_two_bg_color__hover_enabled=“off“][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ admin_label=“What is Sensory Marketing?“ _builder_version=“4.15″ background_image=“https:\/\/moodmedia.com\/wp-content\/uploads\/2019\/12\/abstract-tech.jpg“ parallax=“on“ parallax_method=“off“ global_colors_info=“{}“][et_pb_row column_structure=“1_2,1_2″ _builder_version=“4.15″ global_colors_info=“{}“][et_pb_column type=“1_2″ _builder_version=“4.15″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_text _builder_version=“4.15″ text_font=“||||||||“ background_layout=“dark“ global_colors_info=“{}“]<\/p>\n

CO JE SENSORY MARKETING?<\/h2>\n

Senzorick\u00fd marketing je zp\u016fsob, jak\u00fdm se zna\u010dky v\u0161ech typ\u016f spojuj\u00ed se sv\u00fdmi spot\u0159ebiteli smyslupln\u011bj\u0161\u00edmi a personalizovan\u00fdmi zp\u016fsoby. Tato strategie vyu\u017e\u00edv\u00e1 m\u00e9dia, jako je hudba, Digital Signage a Scent Diffusion, aby zaujala a oslovila smysly spot\u0159ebitele. Mezi c\u00edle pat\u0159\u00ed p\u0159edev\u0161\u00edm: <\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=“1_2″ _builder_version=“4.15″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_text _builder_version=“4.15″ text_font=“||||||||“ background_layout=“dark“ global_colors_info=“{}“]<\/p>\n

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  • Poskytn\u011bte p\u0159\u00edjemn\u011bj\u0161\u00ed a nezapomenuteln\u011bj\u0161\u00ed z\u00e1\u017eitek na m\u00edst\u011b<\/li>\n
  • Vytvo\u0159te siln\u011bj\u0161\u00ed emocion\u00e1ln\u00ed spojen\u00ed mezi zna\u010dkou a spot\u0159ebitelem a podpo\u0159te trvalou v\u011brnost zna\u010dce<\/li>\n
  • Zv\u00fd\u0161it odbyt<\/li>\n<\/ul>\n

    V Mood Media je smyslov\u00fd marketing j\u00e1drem v\u0161eho, co d\u011bl\u00e1me. Prost\u0159ednictv\u00edm \u0159e\u0161en\u00ed Sight, Sound, Scent, Systems a Social pom\u00e1h\u00e1me firm\u00e1m v\u0161ech velikost\u00ed vyu\u017e\u00edt smyslov\u00fd marketing ke spojen\u00ed se sv\u00fdmi z\u00e1kazn\u00edky, hosty, pacienty a klienty zp\u016fsoby, kter\u00e9 vytv\u00e1\u0159ej\u00ed siln\u011bj\u0161\u00ed loajalitu ke zna\u010dce \u2013 a lep\u0161\u00ed zku\u0161enost na m\u00edst\u011b.<\/p>\n

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    \u010cL\u00c1NKY SMYSLOV\u00c9HO MARKETINGU<\/h2>\n

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    Stimulace prodeje \u2013 smyslov\u00fd marketing v maloobchod\u011b <\/p>\n

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    Jak vytvo\u0159it trvalou loajalitu host\u016f pomoc\u00ed multismyslov\u00e9ho z\u00e1\u017eitku z hotelu<\/p>\n

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    Kontaktujte n\u00e1s je\u0161t\u011b dnes a dovolte n\u00e1m uk\u00e1zat v\u00e1m, jak vyu\u017e\u00edt smyslov\u00fd marketing pro va\u0161i firmu.<\/p>\n

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    [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

    KVANTIFIKACE DOPADU SMYSLOV\u00c9HO MARKETINGU V roce 2018 jsme zjistili, \u017ee senzorick\u00fd marketing v prodejn\u011b m\u016f\u017ee ovlivnit chov\u00e1n\u00ed spot\u0159ebitel\u016f a n\u00e1kupn\u00ed n\u00e1vyky. V leto\u0161n\u00edm roce jsme se pokusili kvantifikovat tento dopad ve spolupr\u00e1ci s Walnut Unlimited a Intersport, abychom prok\u00e1zali z\u00e1sadn\u00ed pravdu: Smyslov\u00fd marketing \u0159\u00edd\u00ed prodej.KVANTIFIKACE DOPADU SMYSLOV\u00c9HO MARKETINGUV roce 2018 jsme zjistili, \u017ee senzorick\u00fd marketing v prodejn\u011b m\u016f\u017ee ovlivnit chov\u00e1n\u00ed spot\u0159ebitel\u016f a n\u00e1kupn\u00ed n\u00e1vyky. V leto\u0161n\u00edm roce jsme se pokusili kvantifikovat tento dopad ve spolupr\u00e1ci s Walnut Unlimited a Intersport, abychom prok\u00e1zali z\u00e1sadn\u00ed pravdu: Smyslov\u00fd marketing \u0159\u00edd\u00ed prodej.M\u00c1ME D\u016eKAZ Viz N\u00e1hledV t\u00e9to studii najdete velk\u00e9 mno\u017estv\u00ed kl\u00ed\u010dov\u00fdch statistik dokazuj\u00edc\u00edch, \u017ee zna\u010dkov\u00e1 smyslov\u00e1 marketingov\u00e1 strategie m\u016f\u017ee p\u0159in\u00e9st pozitivn\u00ed v\u00fdsledky. Dozv\u00edte se tak\u00e9, jak moc m\u016f\u017ee nep\u0159\u00edtomnost smyslov\u00e9ho marketingu negativn\u011b ovlivnit v\u00e1\u0161 kone\u010dn\u00fd v\u00fdsledek.P\u0158E\u010cT\u011aTE SI NA\u0160E P\u0158EDCHOZ\u00cd STUDIE Kvantifikace dopadu smyslov\u00e9ho marketingu je pokra\u010dov\u00e1n\u00edm na\u0161eho pokra\u010duj\u00edc\u00edho v\u00fdzkumn\u00e9ho \u00fasil\u00ed. Okam\u017eit\u011b si st\u00e1hn\u011bte na\u0161e p\u0159edchoz\u00ed studie a z\u00edskejte dal\u0161\u00ed kl\u00ed\u010dov\u00e9 poznatky o v\u00fdvoji z\u00e1kaznick\u00e9 zku\u0161enosti.2018: Vliv smyslov\u00e9ho marketingu2017: The State of Brick & MortarCO JE SENSORY MARKETING? Senzorick\u00fd marketing je zp\u016fsob, jak\u00fdm se zna\u010dky v\u0161ech typ\u016f spojuj\u00ed se sv\u00fdmi spot\u0159ebiteli smyslupln\u011bj\u0161\u00edmi a personalizovan\u00fdmi zp\u016fsoby. Tato strategie vyu\u017e\u00edv\u00e1 m\u00e9dia, jako je hudba, Digital Signage a Scent Diffusion, aby zaujala a oslovila smysly spot\u0159ebitele. Mezi c\u00edle […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-216419","page","type-page","status-publish","hentry"],"yoast_head":"\nKvantifikace smyslov\u00e9ho marketingu | Viz Statistika<\/title>\n<meta name=\"description\" content=\"Nau\u010dte se v\u0161e, co pot\u0159ebujete v\u011bd\u011bt o s\u00edle senzorick\u00e9ho marketingu \u2013 a o tom, jak zav\u00e9st efektivn\u00ed senzorickou marketingovou strategii ve va\u0161\u00ed firm\u011b.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kvantifikace smyslov\u00e9ho marketingu\" \/>\n<meta property=\"og:url\" content=\"https:\/\/moodmedia.com\/cz\/kvantifikace-smysloveho-marketingu\/\" \/>\n<meta property=\"og:site_name\" content=\"Mood Media \u010cesk\u00e1 Republika\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/moodmediauk\/\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-11T17:02:29+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@MoodMedia_UK\" \/>\n<meta name=\"twitter:label1\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data1\" content=\"17 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/moodmedia.com\\\/cz\\\/kvantifikace-smysloveho-marketingu\\\/\",\"url\":\"https:\\\/\\\/moodmedia.com\\\/cz\\\/kvantifikace-smysloveho-marketingu\\\/\",\"name\":\"Kvantifikace smyslov\u00e9ho marketingu | Viz Statistika\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/moodmedia.com\\\/cz\\\/#website\"},\"datePublished\":\"2019-10-30T17:53:43+00:00\",\"dateModified\":\"2022-07-11T17:02:29+00:00\",\"description\":\"Nau\u010dte se v\u0161e, co pot\u0159ebujete v\u011bd\u011bt o s\u00edle senzorick\u00e9ho marketingu \u2013 a o tom, jak zav\u00e9st efektivn\u00ed senzorickou marketingovou strategii ve va\u0161\u00ed firm\u011b.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/moodmedia.com\\\/cz\\\/kvantifikace-smysloveho-marketingu\\\/#breadcrumb\"},\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/moodmedia.com\\\/cz\\\/kvantifikace-smysloveho-marketingu\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/moodmedia.com\\\/cz\\\/kvantifikace-smysloveho-marketingu\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/moodmedia.com\\\/cz\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Kvantifikace smyslov\u00e9ho marketingu\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/moodmedia.com\\\/cz\\\/#website\",\"url\":\"https:\\\/\\\/moodmedia.com\\\/cz\\\/\",\"name\":\"Mood Media International\",\"description\":\"Experience. 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