{"id":216419,"date":"2019-10-30T17:53:43","date_gmt":"2019-10-30T17:53:43","guid":{"rendered":"https:\/\/moodmedia.com\/kvantifikace-smysloveho-marketingu\/"},"modified":"2022-07-11T18:02:29","modified_gmt":"2022-07-11T17:02:29","slug":"kvantifikace-smysloveho-marketingu","status":"publish","type":"page","link":"https:\/\/moodmedia.com\/cz\/kvantifikace-smysloveho-marketingu\/","title":{"rendered":"Kvantifikace smyslov\u00e9ho marketingu"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8220;1&#8243; disabled_on=&#8220;on|on|off&#8220; admin_label=&#8220;Hero Desktop&#8220; _builder_version=&#8220;4.15&#8243; background_image=&#8220;https:\/\/moodmedia.com\/wp-content\/uploads\/2019\/10\/2019-quantify-head-1.jpg&#8220; parallax=&#8220;on&#8220; parallax_method=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_row column_structure=&#8220;3_5,2_5&#8243; admin_label=&#8220;\u0159\u00e1dek&#8220; _builder_version=&#8220;4.15&#8243; background_size=&#8220;initial&#8220; background_position=&#8220;top_left&#8220; background_repeat=&#8220;repeat&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;3_5&#8243; _builder_version=&#8220;4.15&#8243; custom_padding=&#8220;|||&#8220; global_colors_info=&#8220;{}&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text _builder_version=&#8220;4.15&#8243; hover_enabled=&#8220;0&#8243; global_colors_info=&#8220;{}&#8220; sticky_enabled=&#8220;0&#8243;]<\/p>\n<h1 class=\"new-hero-ext bold\"><span style=\"color: #666;\">KVANTIFIKACE<\/span> DOPADU SMYSLOV\u00c9HO MARKETINGU<\/h1>\n<p class=\"intro\"><a href=\"https:\/\/moodmedia.com\/en\/research\/2019-the-impact-of-sensory-marketing\/\">V roce 2018<\/a> jsme zjistili, \u017ee senzorick\u00fd marketing v prodejn\u011b m\u016f\u017ee ovlivnit chov\u00e1n\u00ed spot\u0159ebitel\u016f a n\u00e1kupn\u00ed n\u00e1vyky. V leto\u0161n\u00edm roce jsme se pokusili kvantifikovat tento dopad ve spolupr\u00e1ci s Walnut Unlimited a Intersport, abychom prok\u00e1zali z\u00e1sadn\u00ed pravdu:<\/p>\n<p class=\"giant bold\">Smyslov\u00fd marketing \u0159\u00edd\u00ed prodej.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8220;2_5&#8243; _builder_version=&#8220;4.15&#8243; custom_padding=&#8220;|||&#8220; global_colors_info=&#8220;{}&#8220; custom_padding__hover=&#8220;|||&#8220;][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; disabled_on=&#8220;off|off|on&#8220; admin_label=&#8220;Hero Tablet\/Mobile&#8220; _builder_version=&#8220;4.15&#8243; parallax=&#8220;on&#8220; parallax_method=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_row admin_label=&#8220;\u0159\u00e1dek&#8220; _builder_version=&#8220;4.15&#8243; background_size=&#8220;initial&#8220; background_position=&#8220;top_left&#8220; background_repeat=&#8220;repeat&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.15&#8243; custom_padding=&#8220;|||&#8220; global_colors_info=&#8220;{}&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text _builder_version=&#8220;4.15&#8243; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h1 class=\"new-hero-ext bold\"><span style=\"color:#666;\">KVANTIFIKACE<\/span> DOPADU SMYSLOV\u00c9HO MARKETINGU<\/h1>\n<p>[\/et_pb_text][et_pb_image src=&#8220;https:\/\/moodmedia.com\/wp-content\/uploads\/2019\/10\/2019-sensory-marketing-mobile.jpg&#8220; align_tablet=&#8220;center&#8220; align_phone=&#8220;&#8220; align_last_edited=&#8220;on|desktop&#8220; _builder_version=&#8220;4.15&#8243; global_colors_info=&#8220;{}&#8220;][\/et_pb_image][et_pb_text _builder_version=&#8220;4.15.1&#8243; global_colors_info=&#8220;{}&#8220; hover_enabled=&#8220;0&#8243; sticky_enabled=&#8220;0&#8243;]<\/p>\n<p class=\"intro\"><a href=\"https:\/\/moodmedia.com\/cz\/2019-vliv-senzorickeho-marketingu\/\">V roce 2018<\/a> jsme zjistili, \u017ee senzorick\u00fd marketing v prodejn\u011b m\u016f\u017ee ovlivnit chov\u00e1n\u00ed spot\u0159ebitel\u016f a n\u00e1kupn\u00ed n\u00e1vyky. V leto\u0161n\u00edm roce jsme se pokusili kvantifikovat tento dopad ve spolupr\u00e1ci s Walnut Unlimited a Intersport, abychom prok\u00e1zali z\u00e1sadn\u00ed pravdu:<\/p>\n<p class=\"giant bold\">Smyslov\u00fd marketing \u0159\u00edd\u00ed prodej.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; admin_label=&#8220;We Have Proof&#8220; _builder_version=&#8220;4.15&#8243; parallax=&#8220;on&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_row column_structure=&#8220;1_2,1_2&#8243; _builder_version=&#8220;4.15&#8243; background_size=&#8220;initial&#8220; background_position=&#8220;top_left&#8220; background_repeat=&#8220;repeat&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.15&#8243; custom_padding=&#8220;|||&#8220; global_colors_info=&#8220;{}&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text _builder_version=&#8220;4.15&#8243; text_font=&#8220;||||||||&#8220; background_layout=&#8220;dark&#8220; global_colors_info=&#8220;{}&#8220;]<span class=\"new-hero bold\" style=\"color:#0d133b;\">M\u00c1ME D\u016eKAZ<\/span><\/p>\n<div style=\"width: 100%; float: left; padding-top: 10px;\">\n<div style=\"width: 20%; height: 10px; background: #cd102f; float: left; clear: both;\"><\/div>\n<\/div>\n<div style=\"width: 100%; float: left; padding-top:30px;\"><a class=\"new-jump-c\" href=\"#stats\">Viz N\u00e1hled<\/a><\/div>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.15&#8243; custom_padding=&#8220;|||&#8220; global_colors_info=&#8220;{}&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text _builder_version=&#8220;4.15&#8243; text_font=&#8220;||||||||&#8220; background_layout=&#8220;dark&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p class=\"intro\">V t\u00e9to studii najdete velk\u00e9 mno\u017estv\u00ed kl\u00ed\u010dov\u00fdch statistik dokazuj\u00edc\u00edch, \u017ee zna\u010dkov\u00e1 smyslov\u00e1 marketingov\u00e1 strategie m\u016f\u017ee p\u0159in\u00e9st pozitivn\u00ed v\u00fdsledky. Dozv\u00edte se tak\u00e9, jak moc m\u016f\u017ee nep\u0159\u00edtomnost smyslov\u00e9ho marketingu negativn\u011b ovlivnit v\u00e1\u0161 kone\u010dn\u00fd v\u00fdsledek.<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8220;https:\/\/moodmedia.com\/wp-content\/uploads\/2019\/11\/2019-Power-of-Sensory-Study-US.pdf&#8220; button_text=&#8220;Viz V\u00fdsledky&#8220; button_alignment=&#8220;left&#8220; admin_label=&#8220;SEE THE RESULTS Button&#8220; _builder_version=&#8220;4.13.0&#8243; custom_button=&#8220;on&#8220; button_text_color=&#8220;#ffffff&#8220; button_bg_color=&#8220;#cd102f&#8220; button_border_color=&#8220;#cd102f&#8220; button_icon=&#8220;&#x3d;||divi||400&#8243; button_icon_color=&#8220;#cd102f&#8220; background_layout=&#8220;dark&#8220; button_text_color_hover=&#8220;#cd102f&#8220; button_border_color_hover=&#8220;#ffffff&#8220; button_letter_spacing_hover=&#8220;0&#8243; button_bg_color_hover=&#8220;#ffffff&#8220; saved_tabs=&#8220;all&#8220; global_colors_info=&#8220;{}&#8220; 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align_tablet=&#8220;center&#8220; align_phone=&#8220;&#8220; align_last_edited=&#8220;on|desktop&#8220; admin_label=&#8220;Image&#8220; _builder_version=&#8220;4.15&#8243; global_colors_info=&#8220;{}&#8220;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; admin_label=&#8220;Past Studies&#8220; _builder_version=&#8220;4.15&#8243; background_color=&#8220;#eeeeee&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_row admin_label=&#8220;\u0158\u00e1dek&#8220; _builder_version=&#8220;4.15&#8243; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.15&#8243; custom_padding=&#8220;|||&#8220; global_colors_info=&#8220;{}&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text _builder_version=&#8220;4.15&#8243; text_font=&#8220;||||||||&#8220; text_orientation=&#8220;center&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h2 class=\"bold\">P\u0158E\u010cT\u011aTE SI NA\u0160E P\u0158EDCHOZ\u00cd STUDIE<\/h2>\n<p class=\"intro2\">Kvantifikace dopadu smyslov\u00e9ho marketingu je pokra\u010dov\u00e1n\u00edm na\u0161eho pokra\u010duj\u00edc\u00edho v\u00fdzkumn\u00e9ho \u00fasil\u00ed. Okam\u017eit\u011b si st\u00e1hn\u011bte na\u0161e p\u0159edchoz\u00ed studie a z\u00edskejte dal\u0161\u00ed kl\u00ed\u010dov\u00e9 poznatky o v\u00fdvoji z\u00e1kaznick\u00e9 zku\u0161enosti.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8220;1_4,1_4,1_4,1_4&#8243; _builder_version=&#8220;4.15&#8243; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;1_4&#8243; _builder_version=&#8220;4.15&#8243; custom_padding=&#8220;|||&#8220; global_colors_info=&#8220;{}&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_image src=&#8220;https:\/\/moodmedia.com\/wp-content\/uploads\/2019\/10\/2019-Global-Stats-Ebook-1.jpg&#8220; align_tablet=&#8220;center&#8220; align_phone=&#8220;&#8220; align_last_edited=&#8220;on|desktop&#8220; _builder_version=&#8220;4.15&#8243; global_colors_info=&#8220;{}&#8220;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8220;1_4&#8243; _builder_version=&#8220;4.15&#8243; custom_padding=&#8220;|||&#8220; global_colors_info=&#8220;{}&#8220; 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vyu\u017e\u00edt smyslov\u00fd marketing pro va\u0161i firmu.<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8220;Short Contact Form (dark background)&#8220; _builder_version=&#8220;4.15.1&#8243; _module_preset=&#8220;default&#8220; background_layout=&#8220;dark&#8220; global_module=&#8220;40487&#8243; global_colors_info=&#8220;{}&#8220;]<\/p>\n<script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\nvar gform;gform||(document.addEventListener(\"gform_main_scripts_loaded\",function(){gform.scriptsLoaded=!0}),document.addEventListener(\"gform\/theme\/scripts_loaded\",function(){gform.themeScriptsLoaded=!0}),window.addEventListener(\"DOMContentLoaded\",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,themeScriptsLoaded:!1,isFormEditor:()=>\"function\"==typeof InitializeEditor,callIfLoaded:function(o){return!(!gform.domLoaded||!gform.scriptsLoaded||!gform.themeScriptsLoaded&&!gform.isFormEditor()||(gform.isFormEditor()&&console.warn(\"The use of 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d=gform.hooks[o][r];null==n&&(n=r+\"_\"+d.length),gform.hooks[o][r].push({tag:n,callable:e,priority:t=null==t?10:t})},doHook:function(r,o,e){var t;if(e=Array.prototype.slice.call(e,1),null!=gform.hooks[r][o]&&((o=gform.hooks[r][o]).sort(function(o,r){return o.priority-r.priority}),o.forEach(function(o){\"function\"!=typeof(t=o.callable)&&(t=window[t]),\"action\"==r?t.apply(null,e):e[0]=t.apply(null,e)})),\"filter\"==r)return e[0]},removeHook:function(o,r,t,n){var e;null!=gform.hooks[o][r]&&(e=(e=gform.hooks[o][r]).filter(function(o,r,e){return!!(null!=n&&n!=o.tag||null!=t&&t!=o.priority)}),gform.hooks[o][r]=e)}});\n\/* ]]> *\/\n<\/script>\n\n                <div class='gf_browser_gecko gform_wrapper gravity-theme gform-theme--no-framework' data-form-theme='gravity-theme' data-form-index='0' id='gform_wrapper_3' >\n                        <div class='gform_heading'>\n\t\t\t\t\t\t\t<p class='gform_required_legend'>&quot;<span class=\"gfield_required gfield_required_asterisk\">*<\/span>&quot; indicates required fields<\/p>\n                        <\/div><form method='post' enctype='multipart\/form-data'  id='gform_3'  action='\/cz\/wp-json\/wp\/v2\/pages\/216419' data-formid='3' novalidate>\n                        <div class='gform-body gform_body'><div id='gform_fields_3' class='gform_fields top_label form_sublabel_below description_below validation_below'><div id=\"field_3_41\" class=\"gfield gfield--type-honeypot gform_validation_container field_sublabel_below gfield--has-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_3_41'>URL<\/label><div class='ginput_container'><input name='input_41' id='input_3_41' type='text' value='' autocomplete='new-password'\/><\/div><div class='gfield_description' id='gfield_description_3_41'>This field is for validation purposes and should be left unchanged.<\/div><\/div><fieldset id=\"field_3_1\" class=\"gfield gfield--type-name gfield--input-type-name gfield_contains_required field_sublabel_hidden_label gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><legend class='gfield_label gform-field-label gfield_label_before_complex' >N\u00e1zev<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/legend><div class='ginput_complex ginput_container ginput_container--name no_prefix has_first_name no_middle_name has_last_name no_suffix gf_name_has_2 ginput_container_name gform-grid-row' id='input_3_1'>\n                            \n                            <span id='input_3_1_3_container' class='name_first gform-grid-col gform-grid-col--size-auto' >\n                                                    <input type='text' name='input_1.3' id='input_3_1_3' value=''   aria-required='true'   placeholder='Jm\u00e9no'  \/>\n                                                    <label for='input_3_1_3' class='gform-field-label gform-field-label--type-sub hidden_sub_label screen-reader-text'>Jm\u00e9no<\/label>\n                                                <\/span>\n                            \n                            <span id='input_3_1_6_container' class='name_last gform-grid-col gform-grid-col--size-auto' >\n                                                    <input type='text' name='input_1.6' id='input_3_1_6' value=''   aria-required='true'   placeholder='P\u0159\u00edjmen\u00ed'  \/>\n                                                    <label for='input_3_1_6' class='gform-field-label gform-field-label--type-sub hidden_sub_label screen-reader-text'>P\u0159\u00edjmen\u00ed<\/label>\n                                                <\/span>\n                            \n                        <\/div><\/fieldset><div id=\"field_3_2\" class=\"gfield gfield--type-email gfield--input-type-email gfield--width-half gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_3_2'>Email<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_email'>\n                            <input name='input_2' id='input_3_2' type='email' value='' class='large'   placeholder='Email' aria-required=\"true\" aria-invalid=\"false\"  \/>\n                        <\/div><\/div><div id=\"field_3_4\" class=\"gfield gfield--type-phone gfield--input-type-phone gfield--width-half gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_3_4'>Telefon<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_phone'><input name='input_4' id='input_3_4' type='tel' value='' class='large'  placeholder='Telefon' aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_3_3\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-half gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_3_3'>N\u00e1zev spole\u010dnosti<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_3' id='input_3_3' type='text' value='' class='large'    placeholder='N\u00e1zev spole\u010dnosti' aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_3_9\" class=\"gfield gfield--type-select gfield--input-type-select gfield--width-half gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_3_9'>Po\u010det pobo\u010dek<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_select'><select name='input_9' id='input_3_9' class='large gfield_select'    aria-required=\"true\" aria-invalid=\"false\" ><option value='' selected='selected' class='gf_placeholder'>Po\u010det pobo\u010dek<\/option><option value='1' >1<\/option><option value='2-10' >2-10<\/option><option value='11-49' >11-49<\/option><option value='50+' >50+<\/option><\/select><\/div><\/div><div id=\"field_3_6\" class=\"gfield gfield--type-textarea gfield--input-type-textarea field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_3_6'>Jak m\u016f\u017eeme pomoci?<\/label><div class='ginput_container ginput_container_textarea'><textarea name='input_6' id='input_3_6' class='textarea small'    placeholder='Jak m\u016f\u017eeme pomoci?'  aria-invalid=\"false\"   rows='10' cols='50'><\/textarea><\/div><\/div><fieldset id=\"field_3_14\" class=\"gfield gfield--type-consent gfield--type-choice gfield--input-type-consent gfield--width-full gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><legend class='gfield_label gform-field-label gfield_label_before_complex' >Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/legend><div class='ginput_container ginput_container_consent'><input name='input_14.1' id='input_3_14_1' type='checkbox' value='1'   aria-required=\"true\" aria-invalid=\"false\"   \/> <label class=\"gform-field-label gform-field-label--type-inline gfield_consent_label\" for='input_3_14_1' >Souhlas\u00edm se zpracov\u00e1n\u00edm sv\u00fdch osobn\u00edch \u00fadaj\u016f v souladu se <a href=\"https:\/\/moodmedia.com\/cz\/spolecnost\/zasady-ochrany-osobnich-udaju\/\" target=\"_blank\">Z\u00e1sadami ochrany osobn\u00edch \u00fadaj\u016f<\/a> (v\u010detn\u011b mezin\u00e1rodn\u00edch p\u0159enos\u016f) a souhlas\u00edm s t\u00edm, aby spole\u010dnost Mood Media pou\u017e\u00edvala tyto informace ke kontaktov\u00e1n\u00ed m\u00e9 osoby.<span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/label><input type='hidden' name='input_14.2' value='Souhlas\u00edm se zpracov\u00e1n\u00edm sv\u00fdch osobn\u00edch \u00fadaj\u016f v souladu se &lt;a href=&quot;https:\/\/moodmedia.com\/cz\/spolecnost\/zasady-ochrany-osobnich-udaju\/&quot; target=&quot;_blank&quot;&gt;Z\u00e1sadami ochrany osobn\u00edch \u00fadaj\u016f&lt;\/a&gt; (v\u010detn\u011b mezin\u00e1rodn\u00edch p\u0159enos\u016f) a souhlas\u00edm s t\u00edm, aby spole\u010dnost Mood Media pou\u017e\u00edvala tyto informace ke kontaktov\u00e1n\u00ed m\u00e9 osoby.' class='gform_hidden' \/><input type='hidden' name='input_14.3' value='3' class='gform_hidden' \/><\/div><\/fieldset><fieldset id=\"field_3_15\" class=\"gfield gfield--type-consent gfield--type-choice gfield--input-type-consent gfield--width-full field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><legend class='gfield_label gform-field-label gfield_label_before_complex' >Z\u016fsta\u0148te v kontaktu<\/legend><div class='ginput_container ginput_container_consent'><input name='input_15.1' id='input_3_15_1' type='checkbox' value='1'    aria-invalid=\"false\"   \/> <label class=\"gform-field-label gform-field-label--type-inline gfield_consent_label\" for='input_3_15_1' >Chci dost\u00e1vat e-mailem relevantn\u00ed novinky, informace o produktech nebo speci\u00e1ln\u00ed nab\u00eddky. Z odb\u011bru se m\u016f\u017eete kdykoli odhl\u00e1sit pomoc\u00ed p\u0159\u00edslu\u0161n\u00fdch odkaz\u016f v informac\u00edch, kter\u00e9 v\u00e1m zas\u00edl\u00e1me.<\/label><input type='hidden' name='input_15.2' value='Chci dost\u00e1vat e-mailem relevantn\u00ed novinky, informace o produktech nebo speci\u00e1ln\u00ed nab\u00eddky. Z odb\u011bru se m\u016f\u017eete kdykoli odhl\u00e1sit pomoc\u00ed p\u0159\u00edslu\u0161n\u00fdch odkaz\u016f v informac\u00edch, kter\u00e9 v\u00e1m zas\u00edl\u00e1me.' class='gform_hidden' \/><input type='hidden' name='input_15.3' value='3' class='gform_hidden' \/><\/div><\/fieldset><div id=\"field_3_18\" class=\"gfield gfield--type-captcha gfield--input-type-captcha gfield--width-full field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_3_18'>CAPTCHA<\/label><div id='input_3_18' class='ginput_container ginput_recaptcha' data-sitekey='6Lfv6n8bAAAAAEtmA_JMn8-9T65gbem1F5Q9T6fQ'  data-theme='light' data-tabindex='-1' data-size='invisible' data-badge='bottomright'><\/div><\/div><div id=\"field_3_24\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_24' id='input_3_24' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='Web - INTL' \/><\/div><\/div><div id=\"field_3_17\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_17' id='input_3_17' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='cz' \/><\/div><\/div><div id=\"field_3_39\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_39' id='input_3_39' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/div><div id=\"field_3_20\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_20' id='input_3_20' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/div><div id=\"field_3_21\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_21' id='input_3_21' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/div><div id=\"field_3_19\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_19' id='input_3_19' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/div><div id=\"field_3_23\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_23' id='input_3_23' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/div><div id=\"field_3_22\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_22' id='input_3_22' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/div><div id=\"field_3_36\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_36' id='input_3_36' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/div><div id=\"field_3_16\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_16' id='input_3_16' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='https:\/\/moodmedia.com\/cz\/wp-json\/wp\/v2\/pages\/216419' \/><\/div><\/div><div id=\"field_3_28\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_28' id='input_3_28' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='https:\/\/moodmedia.com\/cz\/wp-json\/wp\/v2\/pages\/216419' \/><\/div><\/div><div id=\"field_3_25\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_25' id='input_3_25' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/div><div id=\"field_3_26\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_26' id='input_3_26' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/div><div id=\"field_3_27\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_27' id='input_3_27' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/div><div id=\"field_3_40\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_40' id='input_3_40' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/div><div id=\"field_3_29\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_29' id='input_3_29' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/div><div id=\"field_3_30\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_30' id='input_3_30' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/div><div id=\"field_3_33\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_33' id='input_3_33' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/div><div id=\"field_3_32\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_32' id='input_3_32' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/div><div id=\"field_3_31\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_31' id='input_3_31' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/div><div id=\"field_3_34\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_34' id='input_3_34' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/div><div id=\"field_3_35\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_35' id='input_3_35' type='hidden' class='gform_hidden'  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V leto\u0161n\u00edm roce jsme se pokusili kvantifikovat tento dopad ve spolupr\u00e1ci s Walnut Unlimited a Intersport, abychom prok\u00e1zali z\u00e1sadn\u00ed pravdu: Smyslov\u00fd marketing \u0159\u00edd\u00ed prodej.M\u00c1ME D\u016eKAZ Viz N\u00e1hledV t\u00e9to studii najdete velk\u00e9 mno\u017estv\u00ed kl\u00ed\u010dov\u00fdch statistik dokazuj\u00edc\u00edch, \u017ee zna\u010dkov\u00e1 smyslov\u00e1 marketingov\u00e1 strategie m\u016f\u017ee p\u0159in\u00e9st pozitivn\u00ed v\u00fdsledky. Dozv\u00edte se tak\u00e9, jak moc m\u016f\u017ee nep\u0159\u00edtomnost smyslov\u00e9ho marketingu negativn\u011b ovlivnit v\u00e1\u0161 kone\u010dn\u00fd v\u00fdsledek.P\u0158E\u010cT\u011aTE SI NA\u0160E P\u0158EDCHOZ\u00cd STUDIE Kvantifikace dopadu smyslov\u00e9ho marketingu je pokra\u010dov\u00e1n\u00edm na\u0161eho pokra\u010duj\u00edc\u00edho v\u00fdzkumn\u00e9ho \u00fasil\u00ed. Okam\u017eit\u011b si st\u00e1hn\u011bte na\u0161e p\u0159edchoz\u00ed studie a z\u00edskejte dal\u0161\u00ed kl\u00ed\u010dov\u00e9 poznatky o v\u00fdvoji z\u00e1kaznick\u00e9 zku\u0161enosti.2018: Vliv smyslov\u00e9ho marketingu2017: The State of Brick &amp; MortarCO JE SENSORY MARKETING? Senzorick\u00fd marketing je zp\u016fsob, jak\u00fdm se zna\u010dky v\u0161ech typ\u016f spojuj\u00ed se sv\u00fdmi spot\u0159ebiteli smyslupln\u011bj\u0161\u00edmi a personalizovan\u00fdmi zp\u016fsoby. Tato strategie vyu\u017e\u00edv\u00e1 m\u00e9dia, jako je hudba, Digital Signage a Scent Diffusion, aby zaujala a oslovila smysly spot\u0159ebitele. Mezi c\u00edle [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-216419","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Kvantifikace smyslov\u00e9ho marketingu | Viz Statistika<\/title>\n<meta name=\"description\" content=\"Nau\u010dte se v\u0161e, co pot\u0159ebujete v\u011bd\u011bt o s\u00edle senzorick\u00e9ho marketingu \u2013 a o tom, jak zav\u00e9st efektivn\u00ed senzorickou marketingovou strategii ve va\u0161\u00ed firm\u011b.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kvantifikace smyslov\u00e9ho marketingu\" \/>\n<meta property=\"og:url\" content=\"https:\/\/moodmedia.com\/cz\/kvantifikace-smysloveho-marketingu\/\" \/>\n<meta property=\"og:site_name\" content=\"Mood Media \u010cesk\u00e1 Republika\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/moodmediauk\/\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-11T17:02:29+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@MoodMedia_UK\" \/>\n<meta name=\"twitter:label1\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data1\" content=\"17 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/moodmedia.com\\\/cz\\\/kvantifikace-smysloveho-marketingu\\\/\",\"url\":\"https:\\\/\\\/moodmedia.com\\\/cz\\\/kvantifikace-smysloveho-marketingu\\\/\",\"name\":\"Kvantifikace smyslov\u00e9ho marketingu | Viz Statistika\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/moodmedia.com\\\/cz\\\/#website\"},\"datePublished\":\"2019-10-30T17:53:43+00:00\",\"dateModified\":\"2022-07-11T17:02:29+00:00\",\"description\":\"Nau\u010dte se v\u0161e, co pot\u0159ebujete v\u011bd\u011bt o s\u00edle senzorick\u00e9ho marketingu \u2013 a o tom, jak zav\u00e9st efektivn\u00ed senzorickou marketingovou strategii ve va\u0161\u00ed firm\u011b.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/moodmedia.com\\\/cz\\\/kvantifikace-smysloveho-marketingu\\\/#breadcrumb\"},\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/moodmedia.com\\\/cz\\\/kvantifikace-smysloveho-marketingu\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/moodmedia.com\\\/cz\\\/kvantifikace-smysloveho-marketingu\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/moodmedia.com\\\/cz\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Kvantifikace smyslov\u00e9ho marketingu\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/moodmedia.com\\\/cz\\\/#website\",\"url\":\"https:\\\/\\\/moodmedia.com\\\/cz\\\/\",\"name\":\"Mood Media International\",\"description\":\"Experience. 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