{"id":2387774,"date":"2024-06-25T11:38:21","date_gmt":"2024-06-25T10:38:21","guid":{"rendered":"https:\/\/moodmedia.com\/pripadove-studie\/fryday\/"},"modified":"2024-06-25T21:22:33","modified_gmt":"2024-06-25T20:22:33","slug":"fryday","status":"publish","type":"page","link":"https:\/\/moodmedia.com\/cz\/pripadove-studie\/fryday\/","title":{"rendered":"Fryday"},"content":{"rendered":"

[et_pb_section fb_built=“1″ admin_label=“Hero“ _builder_version=“4.25.0″ _module_preset=“default“ background_color=“#878787″ use_background_color_gradient=“on“ background_color_gradient_direction=“90deg“ background_color_gradient_stops=“#000000 0%|rgba(0,0,0,0) 100%“ background_color_gradient_overlays_image=“on“ background_image=“https:\/\/moodmedia.com\/wp-content\/uploads\/2024\/06\/fryday-hero.webp“ background_blend=“multiply“ collapsed=“off“ global_colors_info=“{}“][et_pb_row column_structure=“3_5,2_5″ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_column type=“3_5″ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.25.0″ _module_preset=“default“ background_layout=“dark“ global_colors_info=“{}“]<\/p>\n

FRYDAY
P\u0158\u00cdPADOV\u00c1 STUDIE<\/span><\/h1>\n
\n
<\/div>\n<\/div>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=“2_5″ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_button button_url=“#contact“ button_text=“Kontaktujte n\u00e1s“ button_alignment=“right“ button_alignment_tablet=“left“ button_alignment_phone=“left“ button_alignment_last_edited=“on|tablet“ module_class=“mbutton“ _builder_version=“4.19.4″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ admin_label=“About Section“ _builder_version=“4.16″ _module_preset=“default“ collapsed=“off“ global_colors_info=“{}“][et_pb_row column_structure=“2_3,1_3″ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_column type=“2_3″ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.25.0″ _module_preset=“default“ global_colors_info=“{}“]<\/p>\n

O SPOLE\u010cNOSTI FRYDAY<\/span><\/h2>\n

FRYDAY p\u0159edstavuje nov\u00fd trend v oblasti rychl\u00e9ho ob\u010derstven\u00ed, kter\u00e9 z\u00edsk\u00e1v\u00e1 st\u00e1le v\u011bt\u0161\u00ed popularitu a presti\u017e v cel\u00e9m Rumunsku. Je to jedin\u00e1 restaurace rychl\u00e9ho ob\u010derstven\u00ed, kter\u00e1 sma\u017e\u00ed j\u00eddlo na ara\u0161\u00eddov\u00e9m oleji, co\u017e je aromatick\u00fd olej vysoce obl\u00edben\u00fd mezi gastronomy a \u0161\u00e9fkucha\u0159i po cel\u00e9m sv\u011bt\u011b. Krom\u011b toho je FRYDAY jedin\u00fdm konceptem v odv\u011btv\u00ed rychl\u00e9ho ob\u010derstven\u00ed, kter\u00fd pracuje s porcovan\u00fdm hov\u011bz\u00edm masem z rumunsk\u00e9ho plemene Angus, kter\u00e9 definuje neuv\u011b\u0159iteln\u011b lahodnou a \u0161\u0165avnatou recepturu burger\u016f.<\/p>\n

Ve 2. \u010dtvrtlet\u00ed roku 2024 m\u00e1 zna\u010dka v Rumunsku 11 restaurac\u00ed a rychle expanduje.[\/et_pb_text][\/et_pb_column][et_pb_column type=“1_3″ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.25.0″ _module_preset=“default“ text_font_size=“16px“ background_color=“#eeeeee“ custom_padding=“50px|50px|50px|50px|false|false“ global_colors_info=“{}“]<\/p>\n

\u201eOd spr\u00e1vy obsahu a\u017e po \u0159\u00edzen\u00ed projekt\u016f je na\u0161e partnerstv\u00ed transparentn\u00ed a vz\u00e1jemnost je spole\u010dn\u00fdm slovem v na\u0161em ka\u017edodenn\u00edm v\u00edru v\u00fdzev.<\/b> <\/p>\n

D\u011bkujeme, Mood Media!\u201c<\/b><\/p>\n

– Lucian Florea – gener\u00e1ln\u00ed \u0159editel a zakladatel, FRYDAY Rumunsko[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ admin_label=“Objective“ _builder_version=“4.25.0″ _module_preset=“default“ background_color=“#3f3f3f“ background_image=“https:\/\/moodmedia.com\/wp-content\/uploads\/2024\/06\/fryday-objective.webp“ background_blend=“multiply“ collapsed=“off“ global_colors_info=“{}“][et_pb_row _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.25.0″ _module_preset=“default“ text_orientation=“center“ background_layout=“dark“ global_colors_info=“{}“]<\/p>\n

PROJEKT<\/h2>\n

Obchodn\u00ed strategi\u00ed spole\u010dnosti FRYDAY je st\u00e1t se prvn\u00ed rumunskou zna\u010dkou, kter\u00e1 bude konkurovat \u201es\u00edni sl\u00e1vy\u201c mezin\u00e1rodn\u011b zn\u00e1m\u00fdch zna\u010dek rychl\u00e9ho ob\u010derstven\u00ed, kter\u00e9 v sou\u010dasnosti p\u016fsob\u00ed na m\u00edstn\u00edm trhu. Jej\u00ed strategi\u00ed je rychl\u00e1 expanze a nov\u00e9 pobo\u010dky se otev\u00edraj\u00ed rychle, b\u011bhem n\u011bkolika m\u011bs\u00edc\u016f. Spole\u010dnost FRYDAY hledala spolehliv\u00e9ho partnera pro m\u00e9dia, kter\u00fd by se dok\u00e1zal zhostit \u00fakolu z v\u00edce perspektiv a podpo\u0159il tak jej\u00ed rychl\u00fd rozvoj. Jako ide\u00e1ln\u00ed partner pro realizaci t\u00e9to komplexn\u00ed z\u00e1\u017eitkov\u00e9 marketingov\u00e9 strategie byla vybr\u00e1na spole\u010dnost Mood Media – od provozu, logistiky a robustn\u00edho hardwaru a\u017e po \u0159e\u0161en\u00ed plug’n’play, snadno pou\u017eiteln\u00e9 platformy a specifick\u00e9 po\u017eadavky na instalaci.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ admin_label=“Solution“ _builder_version=“4.16″ _module_preset=“default“ collapsed=“on“ global_colors_info=“{}“][et_pb_row _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.25.0″ _module_preset=“default“ text_orientation=“center“ global_colors_info=“{}“]<\/p>\n

\u0158E\u0160EN\u00cd<\/h2>\n

Na z\u00e1klad\u011b spolupr\u00e1ce se spole\u010dnost\u00ed FRYDAY a pln\u00e9ho proniknut\u00ed na\u0161eho t\u00fdmu do zna\u010dky, strategie, hodnot a vize dok\u00e1zala spole\u010dnost Mood Media vyvinout \u0159e\u0161en\u00ed zahrnuj\u00edc\u00ed vizu\u00e1ln\u00ed, zvukov\u00e1 a pachov\u00e1 \u0159e\u0161en\u00ed, kter\u00e1 v restaurac\u00edch FRYDAY vytv\u00e1\u0159ej\u00ed modern\u00ed digit\u00e1ln\u00ed z\u00e1kaznick\u00fd z\u00e1\u017eitek.<\/p>\n

[\/et_pb_text][ba_image_carousel animation_speed=“1000ms“ slide_count=“2″ use_lightbox=“on“ _builder_version=“4.25.0″ _module_preset=“default“ global_colors_info=“{}“][ba_image_carousel_child photo=“https:\/\/us.moodmedia.com\/wp-content\/uploads\/2024\/06\/fryday-page-1.webp“ _builder_version=“4.25.0″ _module_preset=“default“ global_colors_info=“{}“][\/ba_image_carousel_child][ba_image_carousel_child photo=“https:\/\/us.moodmedia.com\/wp-content\/uploads\/2024\/06\/fryday-gallery-1.webp“ _builder_version=“4.25.0″ _module_preset=“default“ global_colors_info=“{}“][\/ba_image_carousel_child][ba_image_carousel_child photo=“https:\/\/us.moodmedia.com\/wp-content\/uploads\/2024\/06\/fryday-gallery-2.webp“ _builder_version=“4.25.0″ _module_preset=“default“ global_colors_info=“{}“][\/ba_image_carousel_child][ba_image_carousel_child photo=“https:\/\/us.moodmedia.com\/wp-content\/uploads\/2024\/06\/fryday-gallery-3.webp“ _builder_version=“4.25.0″ _module_preset=“default“ global_colors_info=“{}“][\/ba_image_carousel_child][ba_image_carousel_child photo=“https:\/\/us.moodmedia.com\/wp-content\/uploads\/2024\/06\/fryday-gallery-4.webp“ _builder_version=“4.25.0″ _module_preset=“default“ global_colors_info=“{}“][\/ba_image_carousel_child][ba_image_carousel_child photo=“https:\/\/us.moodmedia.com\/wp-content\/uploads\/2024\/06\/fryday-gallery-5.webp“ _builder_version=“4.25.0″ _module_preset=“default“ global_colors_info=“{}“][\/ba_image_carousel_child][ba_image_carousel_child photo=“https:\/\/us.moodmedia.com\/wp-content\/uploads\/2024\/06\/fryday-gallery-6.webp“ _builder_version=“4.25.0″ _module_preset=“default“ global_colors_info=“{}“][\/ba_image_carousel_child][ba_image_carousel_child photo=“https:\/\/us.moodmedia.com\/wp-content\/uploads\/2024\/06\/fryday-gallery-7.webp“ _builder_version=“4.25.0″ _module_preset=“default“ global_colors_info=“{}“][\/ba_image_carousel_child][\/ba_image_carousel][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=“1_2,1_2″ _builder_version=“4.16″ _module_preset=“default“ collapsed=“off“ global_colors_info=“{}“][et_pb_column type=“1_2″ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.25.0″ _module_preset=“default“ global_colors_info=“{}“]<\/p>\n

DIGIT\u00c1L\u00cd ZNA\u010cEN\u00cd<\/b><\/h3>\n

Digitalizace restaurac\u00ed FRYDAY je reakc\u00ed na v\u00edce pot\u0159eb. D\u00edky kreativn\u00edmu a poutav\u00e9mu digit\u00e1ln\u00edmu zna\u010den\u00ed m\u016f\u017ee spole\u010dnost FRYDAY informovat z\u00e1kazn\u00edky, upozor\u0148ovat na \u0161pi\u010dkov\u00e9 pokrmy a vytv\u00e1\u0159et tak \u201ewow\u201c efekt. Zna\u010den\u00ed rovn\u011b\u017e pom\u00e1h\u00e1 zvy\u0161ovat pov\u011bdom\u00ed o zna\u010dce a poskytuje podporu zam\u011bstnanc\u016fm. Spole\u010dnost Mood Media navrhla, nainstalovala a nakonfigurovala hardware a software pro n\u011bkolik z\u00f3n uvnit\u0159 i vn\u011b restaurac\u00ed, v\u010detn\u011b digit\u00e1ln\u00edch j\u00eddeln\u00edch l\u00edstk\u016f, videost\u011bn, informa\u010dn\u00edch bod\u016f, cen\u00edk\u016f, j\u00eddeln\u00edch l\u00edstk\u016f Drive-Thru, obrazovek BuildUp a dokonce i obrazovky Junior Meal do d\u011btsk\u00e9ho koutku![\/et_pb_text][et_pb_text _builder_version=“4.25.0″ _module_preset=“default“ global_colors_info=“{}“]<\/p>\n

SYST\u00c9M PRO SPR\u00c1VU OBSAHU<\/b><\/h3>\n

Spr\u00e1va takto komplexn\u00ed architektury syst\u00e9m\u016f vy\u017eaduje robustn\u00ed syst\u00e9m pro spr\u00e1vu obsahu, kter\u00fd lze p\u0159izp\u016fsobovat ka\u017ed\u00e9 z\u00f3n\u011b prost\u0159ednictv\u00edm jedine\u010dn\u00e9ho a v\u010dasn\u00e9ho obsahu. Platforma Mood Media Harmony umo\u017e\u0148uje spr\u00e1vu obsahu, sledov\u00e1n\u00ed videop\u0159ehr\u00e1va\u010d\u016f a pl\u00e1nov\u00e1n\u00ed pro ka\u017edou obrazovku a z\u00f3nu. Ve v\u0161ech restaurac\u00edch jsme instalovali v\u00edce ne\u017e 100 videop\u0159ehr\u00e1va\u010d\u016f Harmony, kter\u00e9 se soub\u011b\u017en\u011b ovl\u00e1daj\u00ed z jedin\u00e9 platformy.[\/et_pb_text][et_pb_text _builder_version=“4.25.0″ _module_preset=“default“ global_colors_info=“{}“]<\/p>\n

HUDBA NA M\u00cdRU<\/b><\/h3>\n

Zna\u010dka si p\u0159\u00e1la, aby jej\u00ed hudba zn\u011bla jinak ne\u017e v tradi\u010dn\u00edch restaurac\u00edch s rychl\u00fdm ob\u010derstven\u00edm a aby se vyhnula p\u0159\u00edli\u0161 pou\u017e\u00edvan\u00fdm a b\u011b\u017en\u00fdm hudebn\u00edm styl\u016fm, jako je pop nebo komer\u010dn\u00ed hity. Spole\u010dnost Mood Media sestavila jedine\u010dn\u00fd playlist v duchu deep house elektroniky, p\u0159i\u010dem\u017e pou\u017eila remixy a instrument\u00e1ln\u00ed skladby pro p\u0159ekvapivou atmosf\u00e9ru lounge a p\u0159\u00edmo\u0159sk\u00e9ho letoviska.[\/et_pb_text][\/et_pb_column][et_pb_column type=“1_2″ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.25.0″ _module_preset=“default“ global_colors_info=“{}“]<\/p>\n

V\u016eN\u011a<\/b><\/h3>\n

Spole\u010dnost Mood Media tak\u00e9 do n\u011bkter\u00fdch restaurac\u00ed nainstalovala aromatick\u00e9 prvky, kter\u00e9 v prostoru vytv\u00e1\u0159ej\u00ed sv\u011b\u017e\u00ed v\u016fni. Tradi\u010dn\u011b je v\u016fn\u011b v restauraci s rychl\u00fdm ob\u010derstven\u00edm n\u011b\u010d\u00edm organick\u00fdm, co se odv\u00edj\u00ed od prostoru a pr\u00e1ce v n\u011bm, nicm\u00e9n\u011b d\u00edky vlastn\u00edmu \u0159e\u0161en\u00ed v\u016fn\u011b je spole\u010dnost FRYDAY schopna \u0159\u00eddit v\u016fni v ka\u017ed\u00e9m prostoru p\u0159esn\u011b tak, jak by si p\u0159\u00e1la, aby ji jej\u00ed z\u00e1kazn\u00edci vn\u00edmali.<\/p>\n

Zvolen\u00e1 v\u016fn\u011b m\u00e1 p\u0159\u00edjemn\u00e9 t\u00f3ny b\u00edl\u00e9ho \u010daje, z\u00e1\u0159iv\u00fdch citrus\u016f, tymi\u00e1nu, jasm\u00ednu a jemn\u00e9ho jantaru. Je to jako proch\u00e1zka po louce pln\u00e9 b\u00edl\u00fdch kv\u011bt\u016f a divok\u00e9ho tymi\u00e1nu![\/et_pb_text][et_pb_text _builder_version=“4.25.0″ _module_preset=“default“ global_colors_info=“{}“]<\/p>\n

HARDWARE<\/b><\/h3>\n

Hardwarov\u00e1 architektura je pro instalaci t\u00e9to velikosti s velk\u00fdm po\u010dtem zvukov\u00fdch syst\u00e9m\u016f a video za\u0159\u00edzen\u00ed pom\u011brn\u011b slo\u017eit\u00e1. Bylo nutn\u00e9 zajistit, otestovat a nainstalovat obrazovky, n\u00e1st\u011bnn\u00e9 dr\u017e\u00e1ky, stropn\u00ed dr\u017e\u00e1ky a reproduktory. V prostorech mimo samotnou restauraci byla pou\u017eita specifick\u00e1 za\u0159\u00edzen\u00ed pro drive-thru, kter\u00e1 jsou vhodn\u011bj\u0161\u00ed pro venkovn\u00ed prost\u0159ed\u00ed a pou\u017eit\u00ed.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ _builder_version=“4.25.0″ _module_preset=“default“ background_color=“#eeeeee“ collapsed=“on“ global_colors_info=“{}“][et_pb_row column_structure=“1_2,1_2″ _builder_version=“4.16″ _module_preset=“default“ collapsed=“off“ global_colors_info=“{}“][et_pb_column type=“1_2″ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.25.0″ _module_preset=“default“ global_colors_info=“{}“]<\/p>\n

V\u00ddSLEDEK<\/b><\/h3>\n

Uskute\u010dn\u011bn\u00ed projektu takov\u00e9ho rozsahu nen\u00ed nijak snadn\u00e9. Av\u0161ak pro n\u00e1\u0161 t\u00fdm to byla skv\u011bl\u00e1 cesta, na kter\u00e9 jsme mohli \u00fazce spolupracovat se z\u00e1stupci zna\u010dky FRYDAY a pom\u00e1hat jim prosazovat jejich odv\u00e1\u017enou vizi pro nadch\u00e1zej\u00edc\u00ed m\u011bs\u00edce a roky. T\u011b\u0161\u00edme se na jejich rychl\u00fd r\u016fst a nepochybn\u00fd \u00fasp\u011bch v Rumunsku i mimo n\u011bj. <\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=“1_2″ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.25.0″ _module_preset=“default“ global_colors_info=“{}“]<\/p>\n

\u201eSpolupr\u00e1ce se spole\u010dnost\u00ed Mood Media pro n\u00e1s nen\u00ed jen prost\u00fdm partnerstv\u00edm, ale strategick\u00fdm rozhodnut\u00edm o rozvoji spole\u010dnosti, kter\u00e1 rozum\u00ed na\u0161im pot\u0159eb\u00e1m a spl\u0148uje na\u0161e p\u0159\u00edsn\u00e9 po\u017eadavky na kvalitu hardwaru i zpracov\u00e1n\u00ed prov\u00e1d\u011bn\u00e9 s velkou p\u00e9\u010d\u00ed a profesionalitou.\u201c<\/b><\/p>\n

Lucian Florea – gener\u00e1ln\u00ed \u0159editel a zakladatel FRYDAY Rumunsko[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ admin_label=“Case Study Contact“ module_id=“contact“ _builder_version=“4.16″ background_color=“#232323″ collapsed=“off“ global_colors_info=“{}“][et_pb_row _builder_version=“4.16″ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.16″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_text _builder_version=“4.16″ text_font=“||||||||“ text_orientation=“center“ background_layout=“dark“ custom_margin=“||||false|false“ global_colors_info=“{}“]<\/p>\n

ZLEP\u0160ETE Z\u00c1\u017dITKY Z\u00c1KAZN\u00cdK\u016e<\/h2>\n

Se syst\u00e9mem Mood pozvednete z\u00e1\u017eitek a z\u00edsk\u00e1te klid, kter\u00fd si zaslou\u017e\u00edte. Kontaktujte n\u00e1s je\u0161t\u011b dnes a dozv\u00edte se v\u00edce.<\/p>\n

[\/et_pb_text][et_pb_text admin_label=“Short Contact Form (dark background)“ _builder_version=“4.15.1″ _module_preset=“default“ background_layout=“dark“ global_module=“40487″ global_colors_info=“{}“]<\/p>\n