{"id":2411010,"date":"2025-02-11T17:02:20","date_gmt":"2025-02-11T17:02:20","guid":{"rendered":"https:\/\/moodmedia.com\/pripadove-studie\/scheels\/"},"modified":"2025-02-17T15:54:26","modified_gmt":"2025-02-17T15:54:26","slug":"scheels","status":"publish","type":"page","link":"https:\/\/moodmedia.com\/cz\/pripadove-studie\/scheels\/","title":{"rendered":"SCHEELS"},"content":{"rendered":"

[et_pb_section fb_built=“1″ admin_label=“Hero“ _builder_version=“4.27.0″ _module_preset=“default“ background_color=“#878787″ use_background_color_gradient=“on“ background_color_gradient_direction=“90deg“ background_color_gradient_stops=“#000000 0%|rgba(0,0,0,0) 100%“ background_color_gradient_overlays_image=“on“ background_image=“https:\/\/moodmedia.com\/wp-content\/uploads\/2025\/02\/scheels-hero3.webp“ background_blend=“multiply“ min_height=“50vh“ collapsed=“off“ global_colors_info=“{}“][et_pb_row column_structure=“3_5,2_5″ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_column type=“3_5″ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.27.0″ _module_preset=“default“ header_font_size=“44px“ background_layout=“dark“ max_width=“600px“ header_font_size_tablet=“30px“ header_font_size_phone=“30px“ header_font_size_last_edited=“on|tablet“ global_colors_info=“{}“]<\/p>\n

Digit\u00e1ln\u00ed inovace ve velk\u00e9m m\u011b\u0159\u00edtku:<\/span> Jak SCHEELS zm\u011bnil z\u00e1\u017eitek z retail pomoc\u00ed pohlcuj\u00edc\u00edch digit\u00e1ln\u00edch n\u00e1pis\u016f<\/b><\/h1>\n

[\/et_pb_text][et_pb_button button_url=“#contact“ button_text=“Kontaktujte n\u00e1s“ button_alignment=“left“ button_alignment_tablet=“left“ button_alignment_phone=“left“ button_alignment_last_edited=“off|desktop“ module_class=“mbutton“ _builder_version=“4.25.0″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_button][\/et_pb_column][et_pb_column type=“2_5″ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ admin_label=“About Section“ _builder_version=“4.16″ _module_preset=“default“ collapsed=“off“ global_colors_info=“{}“][et_pb_row column_structure=“1_2,1_2″ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_column type=“1_2″ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.27.0″ _module_preset=“default“ hover_enabled=“0″ global_colors_info=“{}“ sticky_enabled=“0″]<\/p>\n

O str\u00e1nk\u00e1ch SCHEELS<\/span><\/h2>\n

Spole\u010dnost SCHEELS byla zalo\u017eena v roce 1902 a z jedin\u00e9ho \u017eelez\u00e1\u0159stv\u00ed v Sabinu v Minnesot\u011b se stala p\u0159edn\u00edm prodejcem v\u0161ech sportovn\u00edch pot\u0159eb s 34 pobo\u010dkami v 16 st\u00e1tech USA. V roce 2023 se spole\u010dnost SCHEELS stala partnerem Mood Media aby zah\u00e1jila transforma\u010dn\u00ed iniciativu digit\u00e1ln\u00edho zna\u010den\u00ed<\/a>, \u010d\u00edm\u017e vylep\u0161ila z\u00e1\u017eitek z nakupov\u00e1n\u00ed v cel\u00e9m sv\u00e9m p\u016fsobi\u0161ti retail. Tento transforma\u010dn\u00ed projekt vyu\u017e\u00edv\u00e1 nejmodern\u011bj\u0161\u00ed imerzivn\u00ed technologie, v\u010detn\u011b LED displej\u016f s<\/a> vysok\u00fdm rozli\u0161en\u00edm a v\u00fdkonn\u00e9 platformyMood Harmony <\/a>, k vytvo\u0159en\u00ed podmaniv\u00fdch z\u00e1\u017eitk\u016f v prodejn\u00e1ch, kter\u00e9 zaujmou z\u00e1kazn\u00edky, pos\u00edl\u00ed p\u0159\u00edb\u011bh jejich zna\u010dky a p\u0159inesou m\u011b\u0159iteln\u00e9 v\u00fdsledky. <\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=“1_2″ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_image src=“https:\/\/moodmedia.com\/wp-content\/uploads\/2025\/02\/scheels-digital-screens.webp“ alt=“SCHEELS obrazovky digital signage v akci“ title_text=“digitalni-obrazovky-scheels“ force_fullwidth=“on“ _builder_version=“4.27.0″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ admin_label=“Objective“ _builder_version=“4.27.0″ _module_preset=“default“ background_color=“#000000″ background_enable_image=“off“ background_blend=“multiply“ collapsed=“on“ global_colors_info=“{}“][et_pb_row _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.27.0″ _module_preset=“default“ text_orientation=“center“ background_layout=“dark“ max_width=“1000px“ module_alignment=“center“ global_colors_info=“{}“]<\/p>\n

C\u00edl<\/h2>\n

Spot\u0159ebitel\u00e9 st\u00e1le v\u00edce o\u010dek\u00e1vaj\u00ed digit\u00e1ln\u00ed zapojen\u00ed a autentick\u00e9 z\u00e1\u017eitky, a proto se spole\u010dnost SCHEELS rozhodla zm\u011bnit zp\u016fsob, jak\u00fdm navazuje kontakt se z\u00e1kazn\u00edky, a z\u00e1rove\u0148 vytvo\u0159it nov\u00e9 p\u0159\u00edle\u017eitosti pro partnerstv\u00ed se zna\u010dkami prost\u0159ednictv\u00edm aktualizovan\u00e9 maloobchodn\u00ed marketingov\u00e9 strategie<\/a>. Projekt se zam\u011b\u0159il na \u010dty\u0159i kl\u00ed\u010dov\u00e9 c\u00edle: <\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=“1_4,1_4,1_4,1_4″ use_custom_gutter=“on“ gutter_width=“2″ _builder_version=“4.27.0″ _module_preset=“default“ global_colors_info=“{}“][et_pb_column type=“1_4″ _builder_version=“4.27.0″ _module_preset=“default“ global_colors_info=“{}“][et_pb_blurb title=“Vytv\u00e1\u0159en\u00ed poutav\u00e9ho prost\u0159ed\u00ed“ _builder_version=“4.27.0″ _module_preset=“default“ header_level=“h3″ header_font=“||||||||“ header_text_color=“#5bc4ba“ text_orientation=“center“ background_layout=“dark“ global_colors_info=“{}“]<\/p>\n

Vyu\u017eit\u00edm s\u00edly digit\u00e1ln\u00edch technologi\u00ed<\/a> se SCHEELS sna\u017eil p\u0159em\u011bnit sv\u00e9 prodejny na dynamick\u00e9 a poutav\u00e9 prostory, kter\u00e9 prost\u0159ednictv\u00edm inovativn\u00edho digit\u00e1ln\u00edho prost\u0159ed\u00ed vytv\u00e1\u0159ej\u00ed nezapomenuteln\u00e9 z\u00e1\u017eitky z\u00e1kazn\u00edk\u016f.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=“1_4″ _builder_version=“4.27.0″ _module_preset=“default“ global_colors_info=“{}“][et_pb_blurb title=“Propojen\u00ed s m\u00edstn\u00edmi komunitami“ _builder_version=“4.27.0″ _module_preset=“default“ header_level=“h3″ header_font=“||||||||“ header_text_color=“#5bc4ba“ text_orientation=“center“ background_layout=“dark“ global_colors_info=“{}“]<\/p>\n

SCHEELS se sna\u017eila p\u0159izp\u016fsobit sv\u00e9 z\u00e1\u017eitky v prodejn\u00e1ch prost\u0159ednictv\u00edm c\u00edlen\u00e9ho a citliv\u00e9ho content, kter\u00fd p\u0159\u00edmo oslovuje m\u00edstn\u00ed z\u00e1kazn\u00edky a z\u00e1rove\u0148 zachov\u00e1v\u00e1 konzistenci zna\u010dky v r\u00e1mci cel\u00e9 n\u00e1rodn\u00ed p\u016fsobnosti.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=“1_4″ _builder_version=“4.27.0″ _module_preset=“default“ global_colors_info=“{}“][et_pb_blurb title=“ Lep\u0161\u00ed vypr\u00e1v\u011bn\u00ed p\u0159\u00edb\u011bhu zna\u010dky“ _builder_version=“4.27.0″ _module_preset=“default“ header_level=“h3″ header_font=“||||||||“ header_text_color=“#5bc4ba“ text_orientation=“center“ background_layout=“dark“ global_colors_info=“{}“]<\/p>\n

Krom\u011b tradi\u010dn\u00edho zobrazov\u00e1n\u00ed produkt\u016f vyu\u017eil SCHEELS digit\u00e1ln\u00ed n\u00e1pisy<\/a> k vypr\u00e1v\u011bn\u00ed p\u0159esv\u011bd\u010div\u00fdch p\u0159\u00edb\u011bh\u016f zna\u010dky a z\u00e1rove\u0148 umo\u017enil dynamick\u00e9 partnerstv\u00ed s v\u00fdznamn\u00fdmi v\u00fdrobci prost\u0159ednictv\u00edm synchronizovan\u00fdch kampan\u00ed.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=“1_4″ _builder_version=“4.27.0″ _module_preset=“default“ global_colors_info=“{}“][et_pb_blurb title=“Optimalizace provozu“ _builder_version=“4.27.0″ _module_preset=“default“ header_level=“h3″ header_font=“||||||||“ header_text_color=“#5bc4ba“ text_orientation=“center“ background_layout=“dark“ global_colors_info=“{}“]<\/p>\n

D\u00edky konsolidaci syst\u00e9m\u016f jednotliv\u00fdch prodejen do jednotn\u00e9 platformy zefektivnil SCHEELS spr\u00e1vu content <\/a> a zv\u00fd\u0161il spolehlivost s\u00edt\u011b v cel\u00e9 s\u00edti prodejen.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ admin_label=“Solution“ _builder_version=“4.16″ _module_preset=“default“ collapsed=“off“ global_colors_info=“{}“][et_pb_row _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.27.0″ _module_preset=“default“ text_orientation=“center“ max_width=“1000px“ module_alignment=“center“ global_colors_info=“{}“]<\/p>\n

\u0158e\u0161en\u00ed<\/h2>\n

SCHEELS spolupracuje s Mood Media na vytvo\u0159en\u00ed jedine\u010dn\u00e9ho z\u00e1\u017eitku p\u0159\u00edmo v prodejn\u011b. Mezi kl\u00ed\u010dov\u00e9 prvky t\u00e9to instalace pat\u0159\u00ed: <\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=“1_2,1_2″ _builder_version=“4.16″ _module_preset=“default“ collapsed=“off“ global_colors_info=“{}“][et_pb_column type=“1_2″ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.27.0″ _module_preset=“default“ global_colors_info=“{}“]<\/p>\n

Pohlcuj\u00edc\u00ed digit\u00e1ln\u00ed zna\u010den\u00ed<\/b><\/h3>\n

Strategick\u00e9 nasazen\u00ed LED obrazovek<\/b><\/h4>\n

V ka\u017ed\u00e9 prodejn\u011b SCHEELS bylo nainstalov\u00e1no p\u0159ibli\u017en\u011b 460 strategicky um\u00edst\u011bn\u00fdch obrazovek LED, v\u010detn\u011b na zak\u00e1zku navr\u017een\u00fdch oboustrann\u00fdch sloup\u016f a dramatick\u00fdch schodi\u0161\u0165ov\u00fdch prvk\u016f, kter\u00e9 vytv\u00e1\u0159ej\u00ed p\u011bt odli\u0161n\u00fdch z\u00f3n, je\u017e vedou cestu z\u00e1kazn\u00edka.<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=“4.27.0″ _module_preset=“default“ global_colors_info=“{}“]<\/p>\n

Digit\u00e1ln\u00ed zna\u010den\u00ed s vysok\u00fdm rozli\u0161en\u00edm<\/b><\/h4>\n

LED st\u011bny<\/a> se \u0161pi\u010dkovou technologi\u00ed SMD (za\u0159\u00edzen\u00ed pro povrchovou mont\u00e1\u017e) 1,9 mm a 2,6 mm a technologi\u00ed GOB (Glue on Board) poskytuj\u00ed \u017eiv\u00fd obraz s v\u00fdjime\u010dnou \u010distotou a jasem. D\u00edky tomu je zaji\u0161t\u011bna optim\u00e1ln\u00ed viditelnost za jak\u00fdchkoli sv\u011bteln\u00fdch podm\u00ednek, co\u017e zaru\u010duje, \u017ee digit\u00e1ln\u00ed obsah bude v\u017edy poutav\u00fd a p\u016fsobiv\u00fd. <\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=“1_2″ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_image src=“https:\/\/moodmedia.com\/wp-content\/uploads\/2025\/02\/scheels-digital-screen-2-scaled.webp“ alt=“SCHEELS digit\u00e1ln\u00ed n\u00e1pisy nad displejem na boty“ title_text=“digitalni-obrazovka-scheels-2″ force_fullwidth=“on“ _builder_version=“4.27.0″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=“4.25.0″ _module_preset=“default“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.25.0″ _module_preset=“default“ global_colors_info=“{}“][dsm_image_carousel gallery_ids=“2410589,2410608,2410627,2410646″ sizes=“medium_large“ slide_to_show=“3″ dots=“off“ grab=“off“ _builder_version=“4.27.0″ _module_preset=“default“ global_colors_info=“{}“][\/dsm_image_carousel][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=“1_2,1_2″ _builder_version=“4.27.0″ _module_preset=“default“ custom_margin=“0px||||false|false“ custom_padding=“0px||||false|false“ global_colors_info=“{}“][et_pb_column type=“1_2″ _builder_version=“4.27.0″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.27.0″ _module_preset=“default“ hover_enabled=“0″ global_colors_info=“{}“ sticky_enabled=“0″]<\/p>\n

\u0158\u00edzen\u00e9 slu\u017eby<\/b><\/h3>\n

SCHEELS zavedla strategick\u00fd p\u0159\u00edstup k zaji\u0161t\u011bn\u00ed konzistentn\u00ed kvality na v\u0161ech m\u00edstech. Komplexn\u00ed program spravovan\u00fdch slu\u017eeb<\/a> zaji\u0161\u0165uje proaktivn\u00ed \u00fadr\u017ebu, kter\u00e1 p\u0159edch\u00e1z\u00ed probl\u00e9m\u016fm a prodlu\u017euje \u017eivotnost hardwaru. Pr\u016fb\u011b\u017en\u00e9 monitorov\u00e1n\u00ed umo\u017e\u0148uje rychl\u00e9 \u0159e\u0161en\u00ed probl\u00e9m\u016f a dodr\u017eov\u00e1n\u00ed smluv SLA udr\u017euje v\u00fdkonnostn\u00ed standardy. Tento p\u0159\u00edstup minimalizuje prostoje, zaji\u0161\u0165uje spolehliv\u00e9 zobrazov\u00e1n\u00ed reklamy a podporuje bezprobl\u00e9mov\u00fd provoz. <\/p>\n

[\/et_pb_text][et_pb_text _builder_version=“4.27.0″ _module_preset=“default“ global_colors_info=“{}“]<\/p>\n

Spr\u00e1va obsahu<\/b><\/h3>\n

Platforma Harmony spole\u010dnosti Mood Media poskytuje centralizovan\u00e9 centrum pro spr\u00e1vu audio a vizu\u00e1ln\u00edho obsahu v s\u00edti SCHEELS. Tato softwarov\u00e1 platforma pro digit\u00e1ln\u00ed zna\u010den\u00ed<\/a> umo\u017e\u0148uje bezprobl\u00e9mov\u00e9 pl\u00e1nov\u00e1n\u00ed vizu\u00e1ln\u00edch prost\u0159edk\u016f, snadn\u00e9 sledov\u00e1n\u00ed v\u00fdkonnostn\u00edch ukazatel\u016f, cenn\u00e9 informace o chov\u00e1n\u00ed z\u00e1kazn\u00edk\u016f a zefektivn\u011bn\u00ed spr\u00e1vy p\u0159\u00edjm\u016f z reklamy. Platforma tak\u00e9 zefektiv\u0148uje spr\u00e1vu obsahu a usnad\u0148uje spolupr\u00e1ci mezi marketingov\u00fdmi t\u00fdmy a mana\u017eery prodejen. <\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=“1_2″ _builder_version=“4.27.0″ _module_preset=“default“ global_colors_info=“{}“][dsm_animated_gradient_text animated_gradient_text=“\u201eVzhledem k tomu, \u017ee spot\u0159ebitel\u00e9 o\u010dek\u00e1vaj\u00ed digit\u00e1ln\u00ed zapojen\u00ed a autentick\u00e9 z\u00e1\u017eitky, m\u011bn\u00edme zp\u016fsob, jak\u00fdm se spojujeme s na\u0161imi z\u00e1kazn\u00edky. Tyto dynamick\u00e9 LED instalace p\u0159edstavuj\u00ed dal\u0161\u00ed kapitolu ve v\u00fdvoji na\u0161ich prodejen a umo\u017e\u0148uj\u00ed n\u00e1m vytv\u00e1\u0159et c\u00edlen\u00fd a citliv\u00fd obsah. kter\u00fd p\u0159\u00edmo oslovuje na\u0161e m\u00edstn\u00ed komunity a z\u00e1rove\u0148 zachov\u00e1v\u00e1 konzistenci cel\u00e9 na\u0161\u00ed zna\u010dky.\u201c“ heading_html_tag=“h4″ gradient_one_color=“#5bc4ba“ gradient_two_color=“#799ae6″ gradient_three_color=“#a80059″ _builder_version=“4.27.0″ _module_preset=“default“ header_font_size=“30px“ header_line_height=“1.2em“ global_colors_info=“{}“][\/dsm_animated_gradient_text][et_pb_text _builder_version=“4.27.0″ _module_preset=“default“ global_colors_info=“{}“]- Jason Loney, viceprezident pro rozvoj obchodu ve spole\u010dnosti SCHEELS[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ _builder_version=“4.25.0″ _module_preset=“default“ background_color=“#eeeeee“ collapsed=“off“ global_colors_info=“{}“][et_pb_row column_structure=“1_3,2_3″ _builder_version=“4.16″ _module_preset=“default“ collapsed=“off“ global_colors_info=“{}“][et_pb_column type=“1_3″ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_image src=“https:\/\/moodmedia.com\/wp-content\/uploads\/2025\/02\/scheels-video-walls.webp“ alt=“SCHEELS obrazovky digital signage v obchod\u011b“ title_text=“video-steny-scheels“ force_fullwidth=“on“ _builder_version=“4.27.0″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_image][\/et_pb_column][et_pb_column type=“2_3″ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.27.0″ _module_preset=“default“ global_colors_info=“{}“]<\/p>\n

V\u00fdsledky<\/b><\/h2>\n

D\u00edky poutav\u00e9mu digit\u00e1ln\u00edmu zna\u010den\u00ed tr\u00e1v\u00ed z\u00e1kazn\u00edci v prodejn\u00e1ch SCHEELS v\u00edce \u010dasu. Rozs\u00e1hl\u00e1 s\u00ed\u0165 displej\u016f umo\u017e\u0148uje c\u00edlenou propagaci a partnersk\u00e9 kampan\u011b zna\u010dek. Prost\u0159ednictv\u00edm jednotn\u00e9ho syst\u00e9mu Harmony platformy umo\u017e\u0148uje lep\u0161\u00ed provoz a p\u0159ehled o z\u00e1kazn\u00edc\u00edch spole\u010dnosti SCHEELS p\u0159ij\u00edmat rozhodnut\u00ed zalo\u017een\u00e1 na datech. <\/p>\n

D\u00edky strategick\u00e9mu partnerstv\u00ed se spole\u010dnost\u00ed Mood Media, SCHEELS \u00fasp\u011b\u0161n\u011b prom\u011bnil prost\u0159ed\u00edretail <\/a> v dynamickou a poutavou destinaci pro z\u00e1kazn\u00edky. \u0158e\u0161en\u00ed digit\u00e1ln\u00edho zna\u010den\u00ed zv\u00fd\u0161ilo provozn\u00ed efektivitu, zlep\u0161ilo z\u00e1kaznickou zku\u0161enost a vytvo\u0159ilo \u0161k\u00e1lovateln\u00fd z\u00e1klad pro budouc\u00ed r\u016fst, v\u010detn\u011b pl\u00e1novan\u00e9ho roz\u0161\u00ed\u0159en\u00ed v roce 2026 do Cedar Parku v Texasu. <\/p>\n

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Zlep\u0161ete zku\u0161enost z\u00e1kazn\u00edk\u016f<\/h2>\n

Kontaktujte n\u00e1s je\u0161t\u011b dnes a m\u016f\u017eete za\u010d\u00edt.<\/p>\n

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