[et_pb_section fb_built=“1″ admin_label=“Hero“ _builder_version=“4.27.0″ _module_preset=“default“ background_color=“#878787″ use_background_color_gradient=“on“ background_color_gradient_direction=“90deg“ background_color_gradient_stops=“#000000 0%|rgba(0,0,0,0) 100%“ background_color_gradient_overlays_image=“on“ background_image=“https:\/\/moodmedia.com\/wp-content\/uploads\/2025\/03\/future-stores-hero-1.webp“ background_blend=“multiply“ background_enable_video_mp4=“off“ min_height=“50vh“ global_colors_info=“{}“][et_pb_row column_structure=“3_5,2_5″ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_column type=“3_5″ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.27.0″ _module_preset=“default“ background_layout=“dark“ hover_enabled=“0″ global_colors_info=“{}“ sticky_enabled=“0″]<\/p>\n
S\u00edla digit\u00e1ln\u00edch technologi\u00ed v z\u00e1\u017eitkov\u00e9m vzd\u011bl\u00e1v\u00e1n\u00ed retail <\/p>\n
[\/et_pb_text][et_pb_button button_url=“#contact“ button_text=“Kontaktujte n\u00e1s“ button_alignment=“left“ button_alignment_tablet=“left“ button_alignment_phone=“left“ button_alignment_last_edited=“off|desktop“ module_class=“mbutton“ _builder_version=“4.25.0″ _module_preset=“default“ hover_enabled=“0″ global_colors_info=“{}“ sticky_enabled=“0″][\/et_pb_button][\/et_pb_column][et_pb_column type=“2_5″ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ admin_label=“About Section“ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_row column_structure=“1_2,1_2″ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_column type=“1_2″ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.27.0″ _module_preset=“default“ hover_enabled=“0″ global_colors_info=“{}“ sticky_enabled=“0″]<\/p>\n
Nov\u00e1 generace retail<\/a> nen\u00ed o prodeji v\u011bc\u00ed, ale o vytv\u00e1\u0159en\u00ed m\u00edst, kde m\u016f\u017eete b\u00fdt. Future Stores je nov\u011b pojat\u00fd, z\u00e1\u017eitkov\u00fd koncept retail, kter\u00fd spojuje zapojen\u00ed zna\u010dky se \u0161pi\u010dkov\u00fdmi retail a m\u011bn\u00ed tak zp\u016fsob, jak\u00fdm zna\u010dky prod\u00e1vaj\u00ed a oslovuj\u00ed spot\u0159ebitele. P\u0159epracov\u00e1v\u00e1 tradi\u010dn\u00ed z\u00e1\u017eitek v obchod\u011b a kombinuje \u0161pi\u010dkov\u00e9 technologie s vysokou m\u00edrou dotyku, aby vytvo\u0159il prost\u0159ed\u00ed stejn\u011b dynamick\u00e9 jako soci\u00e1ln\u00ed kan\u00e1l. <\/p>\n Prvn\u00ed prodejna s podlahovou plochou 435 m2 a 400 m2 nejmodern\u011bj\u0161\u00edch LED displej\u016f se objev\u00ed v \u0159\u00edjnu 2024 v Lond\u00fdn\u011b na Oxford Street, nejru\u0161n\u011bj\u0161\u00ed n\u00e1kupn\u00ed ulici v Evrop\u011b s ro\u010dn\u00ed n\u00e1v\u0161t\u011bvnost\u00ed sedmdes\u00e1t milion\u016f lid\u00ed. Vyz\u00fdv\u00e1 zna\u010dky, aby na mimo\u0159\u00e1dn\u00e9m pl\u00e1tn\u011b plynule propojily vypr\u00e1v\u011bn\u00ed p\u0159\u00edb\u011bh\u016f s pohlcuj\u00edc\u00edmi z\u00e1\u017eitky a s dal\u0161\u00edmi provozovnami, kter\u00e9 se otev\u0159ou v roce 2025, se staly sou\u010d\u00e1st\u00ed skute\u010dn\u011b glob\u00e1ln\u00ed s\u00edt\u011b m\u00e9di\u00ed retail. <\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=“1_2″ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_image src=“https:\/\/moodmedia.com\/wp-content\/uploads\/2025\/03\/future-stores-opening-event.webp“ alt=“O\u010dek\u00e1van\u00e9 slavnostn\u00ed otev\u0159en\u00ed obchod\u016f Future Stores“ title_text=“Ud\u00e1lost p\u0159i otev\u0159en\u00ed budouc\u00edch prodejen“ force_fullwidth=“on“ _builder_version=“4.27.0″ _module_preset=“default“ hover_enabled=“0″ global_colors_info=“{}“ sticky_enabled=“0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ admin_label=“Objective“ _builder_version=“4.27.0″ _module_preset=“default“ background_color=“#000000″ background_enable_image=“off“ background_blend=“multiply“ global_colors_info=“{}“][et_pb_row _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.27.0″ _module_preset=“default“ text_orientation=“center“ background_layout=“dark“ hover_enabled=“0″ global_colors_info=“{}“ sticky_enabled=“0″]<\/p>\n P\u0159em\u011b\u0148te tradi\u010dn\u011b pasivn\u00ed prost\u0159ed\u00ed na aktivn\u00ed prostor, kde se z\u00e1kazn\u00edci cht\u011bj\u00ed st\u00e1t sou\u010d\u00e1st\u00ed propojen\u00e9ho z\u00e1\u017eitku. \u00da\u010delov\u00e1 hybridn\u00ed prodejna nov\u00e9 generace retail vy\u017eadovala flexibiln\u00ed a p\u0159izp\u016fsobiv\u00e9 \u0159e\u0161en\u00ed, kter\u00e9 by bylo schopn\u00e9 zvl\u00e1dat st\u0159\u00edd\u00e1n\u00ed aktivac\u00ed zna\u010dky ka\u017ed\u00fdch 2 a\u017e 6 t\u00fddn\u016f. N\u00e1vrh musel umo\u017enit soci\u00e1ln\u00ed obchodov\u00e1n\u00ed a inspirovat z\u00e1kazn\u00edky ke sd\u00edlen\u00ed sv\u00fdch z\u00e1\u017eitk\u016f. Prostor musel b\u00fdt trvale poutav\u00fd, neust\u00e1le se vyv\u00edjej\u00edc\u00ed a nezapomenuteln\u00fd. <\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ admin_label=“Solution“ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_row _builder_version=“4.27.0″ _module_preset=“default“ custom_margin=“||0px||false|false“ custom_padding=“||0px||false|false“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.27.0″ _module_preset=“default“ text_orientation=“center“ hover_enabled=“0″ global_colors_info=“{}“ sticky_enabled=“0″]<\/p>\n [\/et_pb_text][dsm_image_carousel gallery_ids=“2414168,2414187,2414206,2414225″ slide_to_show=“2″ dots=“off“ show_lightbox=“on“ show_lightbox_caption=“on“ _builder_version=“4.27.0″ _module_preset=“default“ custom_margin=“||0px||false|false“ hover_enabled=“0″ global_colors_info=“{}“ sticky_enabled=“0″][\/dsm_image_carousel][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=“1_2,1_2″ _builder_version=“4.16″ _module_preset=“default“ collapsed=“off“ global_colors_info=“{}“][et_pb_column type=“1_2″ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.27.0″ _module_preset=“default“ hover_enabled=“0″ global_colors_info=“{}“ sticky_enabled=“0″]<\/p>\n Design prodejny kombinuje kr\u00e1tkou hloubku prostoru s velk\u00fdmi v\u00fdlohami s LED displeji<\/a> od podlahy a\u017e ke stropu, kter\u00e9 l\u00e1kaj\u00ed z\u00e1kazn\u00edky poutav\u00fdmi vizu\u00e1ln\u00edmi efekty. Tato \u017eiv\u00e1 atmosf\u00e9ra zaujme a zvy\u0161uje la\u0165ku v prost\u0159ed\u00ed retail. <\/p>\n [\/et_pb_text][et_pb_text _builder_version=“4.27.0″ _module_preset=“default“ hover_enabled=“0″ global_colors_info=“{}“ sticky_enabled=“0″]<\/p>\n Adaptivn\u00ed designov\u00e9 \u0159e\u0161en\u00ed nab\u00edz\u00ed nekone\u010dn\u00e9 mo\u017enosti aktivace zna\u010dky. Nejmodern\u011bj\u0161\u00ed LED displeje od st\u011bny ke stropu<\/a> slou\u017e\u00ed jako mimo\u0159\u00e1dn\u00e9 pl\u00e1tno pro kur\u00e1torsk\u00e9 vypr\u00e1v\u011bn\u00ed p\u0159\u00edb\u011bh\u016f a z\u00e1\u017eitkov\u00e9 retail. Dynamick\u00fd content ilustruje v\u0161estrannost prostoru a je hnac\u00edm motorem v\u00edcesmyslov\u00e9ho z\u00e1\u017eitku navr\u017een\u00e9ho tak, aby zanechal trval\u00fd dojem. <\/p>\n [\/et_pb_text][et_pb_text _builder_version=“4.27.0″ _module_preset=“default“ hover_enabled=“0″ global_colors_info=“{}“ sticky_enabled=“0″]<\/p>\n Rozsah prodejny vy\u017eadoval v\u00fdkon a p\u0159izp\u016fsoben\u00ed v z\u00e1kulis\u00ed, aby spole\u010dnost Future Stores mohla p\u0159izp\u016fsobit prostor vizi a po\u017eadovan\u00e9mu z\u00e1\u017eitku ka\u017ed\u00e9ho nov\u00e9ho n\u00e1jemce. Technologicky vylep\u0161en\u00e9 prost\u0159ed\u00ed lze p\u0159enastavit tak, aby se m\u011bnilo ze dne na noc, rozd\u011blit na dva prostory a podporovat prodej na retail i \u017eiv\u00e9 akce. Platforma a design ilustruj\u00ed schopnost \u0159e\u0161en\u00ed podporovat dynamick\u00e9 programov\u00e1n\u00ed a pl\u00e1nov\u00e1n\u00ed a z\u00e1rove\u0148 spojovat lidi ve vzru\u0161uj\u00edc\u00edm retail\/eventov\u00e9m prostoru. <\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=“1_2″ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.27.0″ _module_preset=“default“ hover_enabled=“0″ global_colors_info=“{}“ sticky_enabled=“0″]<\/p>\n V prost\u0159ed\u00ed retail bylo m\u011b\u0159en\u00ed n\u00e1vratnosti investic v\u017edy obt\u00ed\u017en\u00e9 a bez dat se jedn\u00e1 o odhadov\u00e1n\u00ed. Nep\u0159etr\u017eit\u00e9 sledov\u00e1n\u00ed<\/a> prostoru 24 hodin denn\u011b 7 dn\u00ed v t\u00fddnu pom\u00e1h\u00e1 prodejc\u016fm pochopit jeho pln\u00fd potenci\u00e1l. P\u0159ed prodejnou po\u010d\u00edtaj\u00ed kamery lidi a provoz na ulic\u00edch Oxford a Dean Street, co\u017e zna\u010dk\u00e1m pom\u00e1h\u00e1 pochopit \u017eivost m\u00edsta. Uvnit\u0159 prodejny sleduje radar vyza\u0159uj\u00edc\u00ed sv\u011btlo (Lidar) s neuv\u011b\u0159itelnou p\u0159esnost\u00ed a rozli\u0161uje person\u00e1l od z\u00e1kazn\u00edk\u016f, tak\u017ee zna\u010dky mohou pochopit pohyb v cel\u00e9m prostoru. <\/p>\n Pokro\u010dil\u00e9 sledov\u00e1n\u00ed dat spole\u010dnosti Future Stores umo\u017e\u0148uje z\u00edskat informace o nakupuj\u00edc\u00edch na podrobn\u011bj\u0161\u00ed \u00farovni ne\u017e tradi\u010dn\u00ed retail, kter\u00e9 se obvykle spol\u00e9h\u00e1 na sledov\u00e1n\u00ed lid\u00ed p\u0159ekra\u010duj\u00edc\u00edch ur\u010ditou hranici. Datov\u00e9 modely jsou p\u0159izp\u016fsobeny tomu, co je pro ka\u017edou zna\u010dku d\u016fle\u017eit\u00e9, a zam\u011b\u0159uj\u00ed se na jej\u00ed priority a c\u00edle. A\u0165 u\u017e se jedn\u00e1 o konverzi prodeje nebo ur\u010den\u00ed po\u010dtu zam\u011bstnanc\u016f pot\u0159ebn\u00fdch k obsluze z\u00e1kazn\u00edka, zna\u010dky maj\u00ed mo\u017enost \u010dinit rozhodnut\u00ed, kter\u00e1 maj\u00ed v\u00fdznam. <\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ _builder_version=“4.25.0″ _module_preset=“default“ background_color=“#eeeeee“ global_colors_info=“{}“][et_pb_row _builder_version=“4.16″ _module_preset=“default“ collapsed=“off“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_video src=“https:\/\/youtu.be\/709JX1hT81M“ _builder_version=“4.27.0″ _module_preset=“default“ hover_enabled=“0″ global_colors_info=“{}“ sticky_enabled=“0″][\/et_pb_video][et_pb_text _builder_version=“4.27.0″ _module_preset=“default“ hover_enabled=“0″ global_colors_info=“{}“ sticky_enabled=“0″]<\/p>\n Dne\u0161n\u00ed z\u00e1kazn\u00edci cht\u011bj\u00ed b\u00fdt zapojeni. Toto digit\u00e1ln\u011b ovlivn\u011bn\u00e9 prost\u0159ed\u00ed vytv\u00e1\u0159\u00ed pohlcuj\u00edc\u00ed prostor, kter\u00fd nov\u011b definuje retail s technologicky vylep\u0161en\u00fdm prost\u0159ed\u00edm, kter\u00e9 je siln\u011bj\u0161\u00ed ne\u017e tradi\u010dn\u00ed pop-up prostor. Future Stores zachycuj\u00ed data a vytv\u00e1\u0159ej\u00ed jedine\u010dn\u00e9 poznatky o dob\u011b pobytu, zapojen\u00ed a interaktivit\u011b, tak\u017ee zna\u010dky mohou zjistit, co je hnac\u00edm motorem \u00fasp\u011b\u0161n\u00e9ho chov\u00e1n\u00ed. Tyto poznatky umo\u017e\u0148uj\u00ed zna\u010dk\u00e1m nav\u00e1zat kontakt se z\u00e1kazn\u00edky na hlub\u0161\u00ed \u00farovni, zv\u00fd\u0161it m\u00edru konverze a zv\u00fd\u0161it spokojenost z\u00e1kazn\u00edk\u016f. <\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ module_id=“features_stories“ _builder_version=“4.27.0″ _module_preset=“default“ global_colors_info=“{}“][et_pb_row _builder_version=“4.27.0″ _module_preset=“default“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.27.0″ _module_preset=“default“ global_colors_info=“{}“][et_pb_code admin_label=“Doporu\u010den\u00e9 p\u0159\u00edb\u011bhy“ _builder_version=“4.27.0″ _module_preset=“default“ hover_enabled=“0″ global_colors_info=“{}“ sticky_enabled=“0″] <\/center>[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=“1_2,1_2″ _builder_version=“4.27.0″ _module_preset=“default“ global_colors_info=“{}“][et_pb_column type=“1_2″ _builder_version=“4.27.0″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.27.0″ _module_preset=“default“ header_3_font_size=“21px“ header_6_font_size=“21px“ hover_enabled=“0″ global_colors_info=“{}“ sticky_enabled=“0″]<\/p>\n Nov\u00fd koncep\u010dn\u00ed obchod na lond\u00fdnsk\u00e9 Oxford Street nab\u00eddne plynulej\u0161\u00ed a poutav\u011bj\u0161\u00ed n\u00e1kupn\u00ed z\u00e1\u017eitek, kter\u00fd m\u00e1 zaujmout lidi s kr\u00e1tkou dobou pozornosti. Je to znamen\u00ed doby. [\/et_pb_text][et_pb_text _builder_version=“4.27.0″ _module_preset=“default“ header_3_font_size=“21px“ header_6_font_size=“21px“ hover_enabled=“0″ global_colors_info=“{}“ sticky_enabled=“0″]<\/p>\n Lond\u00fdnsk\u00e1 Oxford Street je v posledn\u00edch letech t\u00e9m\u011b\u0159 p\u0159esycena digit\u00e1ln\u00edmi n\u00e1pisy. D\u00edky velk\u00fdm displej\u016fm, kter\u00e9 zapl\u0148uj\u00ed v\u0161echny v\u00fdlohy a interi\u00e9ry obchod\u016f, je t\u011b\u017ek\u00e9 p\u0159edstavit si koncept, kter\u00fd by skute\u010dn\u011b vynikal. Ned\u00e1vno otev\u0159en\u00e1 pobo\u010dka Future Stores se o to pokou\u0161\u00ed – nab\u00edz\u00ed prostor, kter\u00fd je ozna\u010dov\u00e1n za „nejmodern\u011bj\u0161\u00ed obchod na sv\u011bt\u011b“. [\/et_pb_text][\/et_pb_column][et_pb_column type=“1_2″ _builder_version=“4.27.0″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.27.0″ _module_preset=“default“ header_3_font_size=“21px“ header_6_font_size=“21px“ global_colors_info=“{}“]<\/p>\n Spole\u010dnost Future Stores otev\u0159ela svou prvn\u00ed pobo\u010dku na lond\u00fdnsk\u00e9 Oxford Street. Tento pop-up obchod nab\u00edz\u00ed n\u00e1kupn\u00ed z\u00e1\u017eitek nov\u00e9 generace s vyu\u017eit\u00edm technologi\u00ed nov\u00e9 generace. Vnit\u0159ek obchodu je t\u00e9m\u011b\u0159 cel\u00fd pokryt displeji microLED. Jedn\u00e1 se vlastn\u011b o jeden displej, kter\u00fd zahrnuje mnoho ploch – na st\u011bn\u00e1ch, sloupech i strop\u011b, p\u0159i\u010dem\u017e v\u0161echny jsou ovl\u00e1d\u00e1ny jednotn\u00fdm syst\u00e9mem. [\/et_pb_text][et_pb_text _builder_version=“4.27.0″ _module_preset=“default“ header_3_font_size=“21px“ header_6_font_size=“21px“ global_colors_info=“{}“]<\/p>\n P\u0159\u00ed\u0161t\u00ed m\u011bs\u00edc se na Oxford Street otev\u0159e nov\u00fd koncept multimedi\u00e1ln\u00edho obchodu retail s n\u00e1zvem Future Stores. Start-up uvedl, \u017ee jeho prostor o rozloze 435 m2 na Oxford Street 95 poprv\u00e9 spojuje sv\u011bty m\u00e9di\u00ed, retail, a digit\u00e1ln\u00edho v\u00fdkonnostn\u00edho marketingu a „vytv\u00e1\u0159\u00ed hybridn\u00ed retail medi\u00e1ln\u00ed platformu, kter\u00e1 pom\u00e1h\u00e1 zna\u010dk\u00e1m zaujmout publikum, v\u00e9st p\u016fsobiv\u00e9 marketingov\u00e9 kampan\u011b a generovat prodeje“. [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ admin_label=“Case Study Contact“ module_id=“contact“ _builder_version=“4.16″ background_color=“#232323″ collapsed=“off“ global_colors_info=“{}“][et_pb_row _builder_version=“4.16″ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.16″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_text _builder_version=“4.27.0″ text_font=“||||||||“ text_orientation=“center“ background_layout=“dark“ custom_margin=“||||false|false“ hover_enabled=“0″ global_colors_info=“{}“ sticky_enabled=“0″]<\/p>\n Kontaktujte n\u00e1s je\u0161t\u011b dnes a m\u016f\u017eete za\u010d\u00edt.<\/p>\n [\/et_pb_text][et_pb_text admin_label=“Short Contact Form (dark background)“ _builder_version=“4.15.1″ _module_preset=“default“ background_layout=“dark“ global_module=“40487″ global_colors_info=“{}“]<\/p>\nC\u00edle<\/h2>\n
\u0158e\u0161en\u00ed<\/h2>\n
Exteri\u00e9r<\/b><\/h3>\n
Obsah<\/b><\/h3>\n
Technologie<\/b><\/h3>\n
Data<\/b><\/h3>\n
V\u00fdsledky<\/b><\/h2>\n
Doporu\u010den\u00e9 p\u0159\u00edb\u011bhy<\/h2>\n
Tradi\u010dn\u00ed str\u00e1nky retail nedok\u00e1\u017eou dr\u017eet krok s generac\u00ed Z. Je toto \u0159e\u0161en\u00ed?<\/b><\/h6>\n
V\u00edce informac\u00ed…<\/a><\/p>\nFuture Stores, vrchol pohlcuj\u00edc\u00edho maloobchodu<\/b><\/h6>\n
V\u00edce informac\u00ed…<\/a><\/p>\nFuture Stores otev\u00edr\u00e1 svou prvn\u00ed pobo\u010dku v Lond\u00fdn\u011b s nejv\u011bt\u0161\u00ed instalac\u00ed microLED na sv\u011bt\u011b<\/b><\/h6>\n
V\u00edce informac\u00ed…<\/a><\/p>\nOxford Street: P\u0159\u00ed\u0161t\u00ed m\u011bs\u00edc se otev\u0159e pohlcuj\u00edc\u00ed koncept retail media „Future Stores<\/b><\/h6>\n
V\u00edce informac\u00ed…<\/a><\/p>\nZlep\u0161ete zku\u0161enost z\u00e1kazn\u00edk\u016f<\/h2>\n