[et_pb_section fb_built=“1″ admin_label=“Hero“ _builder_version=“4.27.0″ _module_preset=“default“ background_color=“#878787″ use_background_color_gradient=“on“ background_color_gradient_direction=“90deg“ background_color_gradient_stops=“#000000 0%|rgba(0,0,0,0) 100%“ background_color_gradient_overlays_image=“on“ background_image=“https:\/\/moodmedia.com\/wp-content\/uploads\/2025\/04\/hoff-case-study-hero.webp“ background_blend=“multiply“ min_height=“50vh“ global_colors_info=“{}“][et_pb_row column_structure=“3_5,2_5″ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_column type=“3_5″ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.27.0″ _module_preset=“default“ header_font_size=“55px“ background_layout=“dark“ header_font_size_tablet=“30px“ header_font_size_phone=“30px“ header_font_size_last_edited=“on|tablet“ global_colors_info=“{}“]<\/p>\n
Zlep\u0161en\u00ed z\u00e1\u017eitku v obchod\u011b HOFF pomoc\u00ed hudby a digit\u00e1ln\u00edch n\u00e1pis\u016f<\/span>[\/et_pb_text][et_pb_button button_url=“#contact“ button_text=“Kontaktujte n\u00e1s“ button_alignment=“left“ button_alignment_tablet=“left“ button_alignment_phone=“left“ button_alignment_last_edited=“off|desktop“ module_class=“mbutton“ _builder_version=“4.25.0″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_button][\/et_pb_column][et_pb_column type=“2_5″ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ admin_label=“About Section“ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_row column_structure=“1_2,1_2″ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_column type=“1_2″ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.27.0″ _module_preset=“default“ global_colors_info=“{}“]<\/p>\n B\u011bhem posledn\u00edch sedmi let pro\u0161la zna\u010dka HOFF vzru\u0161uj\u00edc\u00ed cestou rychl\u00e9ho r\u016fstu ve sv\u011bt\u011b tenisek. HOFF je v\u00edce ne\u017e jen m\u00f3dn\u00ed zna\u010dka, slou\u017e\u00ed jako pl\u00e1tno pro kreativn\u00ed vyj\u00e1d\u0159en\u00ed a umo\u017e\u0148uje jednotlivc\u016fm p\u0159edv\u00e9st sv\u00e9 jedine\u010dn\u00e9 um\u011bn\u00ed. S hlubokou v\u00e1\u0161n\u00ed pro objevov\u00e1n\u00ed talent\u016f a podporu sebevyj\u00e1d\u0159en\u00ed prom\u011b\u0148uje zna\u010dka ka\u017edodenn\u00ed \u017eivot prost\u0159ednictv\u00edm barev, textur a vzor\u016f. <\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=“1_2″ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_image src=“https:\/\/moodmedia.com\/wp-content\/uploads\/2025\/04\/hoff-digital-signage.webp“ alt=“Z\u00e1\u017eitek v prodejn\u011b HOFF poh\u00e1n\u011bn\u00fd Mood Media“ title_text=“Z\u00e1\u017eitek v prodejn\u011b HOFF poh\u00e1n\u011bn\u00fd Mood Media“ force_fullwidth=“on“ _builder_version=“4.27.0″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ admin_label=“Objective“ _builder_version=“4.27.0″ _module_preset=“default“ background_color=“#000000″ background_enable_image=“off“ background_blend=“multiply“ global_colors_info=“{}“][et_pb_row _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.27.0″ _module_preset=“default“ text_orientation=“center“ background_layout=“dark“ max_width=“1000px“ module_alignment=“center“ global_colors_info=“{}“]<\/p>\n Vzhledem k tomu, \u017ee zna\u010dka HOFF pokra\u010duje ve sv\u00e9 expanzi po Evrop\u011b a do Ji\u017en\u00ed Ameriky, hledala vlastn\u00ed hudebn\u00ed program,<\/a> kter\u00fd by odr\u00e1\u017eel jej\u00ed kreativn\u00ed DNA a hladce se integroval do jej\u00edch obchod\u016f. Krom\u011b toho spole\u010dnost HOFF pot\u0159ebovala strategick\u00e9ho partnera, kter\u00fd by efektivn\u011b spravoval a pl\u00e1noval jej\u00ed digit\u00e1ln\u00ed obsah. <\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ admin_label=“Solution“ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_row _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.27.0″ _module_preset=“default“ text_orientation=“center“ max_width=“1000px“ module_alignment=“center“ global_colors_info=“{}“]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=“1_2,1_2″ _builder_version=“4.27.0″ _module_preset=“default“ global_colors_info=“{}“][et_pb_column type=“1_2″ _builder_version=“4.27.0″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.27.0″ _module_preset=“default“ global_colors_info=“{}“]<\/p>\n Spole\u010dnost HOFF m\u011bla silnou vizi hudebn\u00ed identity<\/a> sv\u00e9 zna\u010dky, kter\u00e1 souzn\u011bla s jejich jedine\u010dnou estetikou a energi\u00ed. Otev\u0159eli se odborn\u00fdm znalostem hudebn\u00edch design\u00e9r\u016f z Mooda p\u0159ijali tv\u016fr\u010d\u00ed spolupr\u00e1ci p\u0159i v\u00fdb\u011bru hudby. <\/p>\n J\u00e1drem hudebn\u00edho programu HOFF jsou t\u0159i kl\u00ed\u010dov\u00e9 prvky, kter\u00e9 jsou pe\u010dliv\u011b propojeny tak, aby vytv\u00e1\u0159ely celistv\u00fd a pohlcuj\u00edc\u00ed z\u00e1\u017eitek:<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=“1_2″ _builder_version=“4.27.0″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.27.0″ _module_preset=“default“ global_colors_info=“{}“]Hudba se v pr\u016fb\u011bhu t\u00fddne m\u011bn\u00ed, aby byla energie plynul\u00e1 a poutav\u00e1. Ve v\u0161edn\u00ed dny p\u0159evl\u00e1d\u00e1 elektronick\u00fd pop, kter\u00fd vytv\u00e1\u0159\u00ed stylovou a sofistikovanou n\u00e1ladu. Na konci t\u00fddne se tempo zrychl\u00ed a do pop\u0159ed\u00ed se dostanou dynamick\u00e9 hitpar\u00e1dy, kter\u00e9 dodaj\u00ed v\u00edkendov\u00e9 n\u00e1lad\u011b na \u017eivosti. <\/p>\n V\u00fdsledek? Soundtrack, kter\u00fd nehraje jen v pozad\u00ed – umoc\u0148uje z\u00e1\u017eitek z prodejny HOFF a vytv\u00e1\u0159\u00ed atmosf\u00e9ru retail, kter\u00e1 je stejn\u011b osobit\u00e1 a trendov\u00e1 jako zna\u010dka samotn\u00e1.[\/et_pb_text][et_pb_text _builder_version=“4.27.0″ _module_preset=“default“ global_colors_info=“{}“]Hudebn\u00ed uk\u00e1zka HOFF<\/b><\/span>[\/et_pb_text][et_pb_audio audio=“https:\/\/us.moodmedia.com\/wp-content\/uploads\/2025\/03\/Demo-HOFF.mp3″ _builder_version=“4.27.0″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_audio][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=“1_2,1_2″ _builder_version=“4.16″ _module_preset=“default“ collapsed=“off“ global_colors_info=“{}“][et_pb_column type=“1_2″ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.27.0″ _module_preset=“default“ global_colors_info=“{}“]<\/p>\n HOFF pov\u011b\u0159en Mood Media se svou strategi\u00ed digit\u00e1ln\u00edho zna\u010den\u00ed<\/a>, aby uvedla svou kreativn\u00ed vizi do \u017eivota p\u0159\u00edmo v prodejn\u011b. Interi\u00e9rov\u00ed design\u00e9\u0159i zna\u010dky spolupracovali s t\u00fdmem Mood na ur\u010den\u00ed optim\u00e1ln\u00edho um\u00edst\u011bn\u00ed a v\u00fdb\u011bru digit\u00e1ln\u00edch obrazovek, \u010d\u00edm\u017e zajistili estetickou a funk\u010dn\u00ed integraci do prostoru retail. <\/p>\n [\/et_pb_text][et_pb_text _builder_version=“4.27.0″ _module_preset=“default“ global_colors_info=“{}“]<\/p>\n MoodPlatformaHarmony <\/a> poskytla spole\u010dnosti HOFF centralizovan\u00e9 centrum pro spr\u00e1vu a pl\u00e1nov\u00e1n\u00ed zvukov\u00e9ho a vizu\u00e1ln\u00edho obsahu ve v\u0161ech prodejn\u00e1ch, \u010d\u00edm\u017e zajistila hladk\u00fd a konzistentn\u00ed z\u00e1\u017eitek ze zna\u010dky.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=“4.27.0″ _module_preset=“default“ global_colors_info=“{}“]<\/p>\n Jako hlavn\u00ed partner spole\u010dnosti HOFF v oblasti AV, Mood Media zajistila odborn\u00e9 veden\u00ed a instalaci digit\u00e1ln\u00edch obrazovek<\/a> a audiosyst\u00e9m\u016f<\/a> ve v\u0161ech prodejn\u00e1ch a poskytla vysoce kvalitn\u00ed zvuk a obraz, kter\u00fd umoc\u0148uje atmosf\u00e9ru v prodejn\u00e1ch.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=“1_2″ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_image src=“https:\/\/moodmedia.com\/wp-content\/uploads\/2025\/04\/hoff-digital-signage-screen.webp“ alt=“Pohled do interi\u00e9ru prodejny HOFF “ title_text=“Digit\u00e1ln\u00ed zna\u010den\u00ed HOFF “ force_fullwidth=“on“ _builder_version=“4.27.0″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ _builder_version=“4.25.0″ _module_preset=“default“ background_color=“#eeeeee“ global_colors_info=“{}“][et_pb_row column_structure=“1_3,2_3″ _builder_version=“4.16″ _module_preset=“default“ collapsed=“off“ global_colors_info=“{}“][et_pb_column type=“1_3″ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_image src=“https:\/\/moodmedia.com\/wp-content\/uploads\/2025\/04\/hoff-results.webp“ alt=“Zlep\u0161en\u00ed z\u00e1\u017eitku v prodejn\u011b HOFF “ title_text=“Zlep\u0161en\u00ed z\u00e1\u017eitku v prodejn\u011b HOFF “ force_fullwidth=“on“ _builder_version=“4.27.0″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_image][\/et_pb_column][et_pb_column type=“2_3″ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.27.0″ _module_preset=“default“ global_colors_info=“{}“]<\/p>\n D\u00edky partnerstv\u00ed se spole\u010dnost\u00ed Mood Media, HOFF nov\u011b definoval sv\u00e9 zku\u0161enosti v obchod\u011b. Vlastn\u00ed hudebn\u00ed program a dynamick\u00e9 digit\u00e1ln\u00ed n\u00e1pisy posiluj\u00ed kreativn\u00ed identitu zna\u010dky, zat\u00edmco platforma Harmony zjednodu\u0161uje spr\u00e1vu obsahu. Vysoce kvalitn\u00ed AV instalace vytv\u00e1\u0159\u00ed pohlcuj\u00edc\u00ed prost\u0159ed\u00ed retail a podporuje tak dal\u0161\u00ed r\u016fst spole\u010dnosti HOFF v Evrop\u011b a Ji\u017en\u00ed Americe. <\/p>\n [\/et_pb_text][dsm_animated_gradient_text animated_gradient_text=“"Ve spole\u010dnosti HOFF jsme pot\u011b\u0161eni Mood Mediajej\u00ed slu\u017eby pro spr\u00e1vu hudebn\u00edho a audiovizu\u00e1ln\u00edho obsahu v na\u0161ich prodejn\u00e1ch. Od za\u010d\u00e1tku pochopili na\u0161i vizi a dokonale se p\u0159izp\u016fsobili estetice zna\u010dky. Hudba a audiovizu\u00e1ln\u00ed prvky na ka\u017ed\u00e9m prodejn\u00edm m\u00edst\u011b vytv\u00e1\u0159ej\u00ed jedine\u010dnou atmosf\u00e9ru, kter\u00e1 \u00fa\u010dinn\u011b navazuje kontakt s na\u0161imi z\u00e1kazn\u00edky. R\u00e1di bychom vyzdvihli jejich profesionalitu, rychlost a smysl pro detail. Bezpochyby, Mood Media je strategick\u00fdm partnerem, kter\u00fd umocnil z\u00e1\u017eitek v ka\u017ed\u00e9 prodejn\u011b HOFF."“ heading_html_tag=“p“ gradient_one_color=“#5bc4ba“ gradient_two_color=“#799ae6″ gradient_three_color=“#930038″ gradient_four_color=“#000000″ admin_label=“Supreme Animated Gradient Text“ _builder_version=“4.27.0″ _module_preset=“default“ header_font=“|700|||||||“ header_text_align=“left“ header_font_size=“28px“ header_line_height=“1.5em“ global_colors_info=“{}“][\/dsm_animated_gradient_text][et_pb_text admin_label=“Text“ _builder_version=“4.27.0″ _module_preset=“default“ global_colors_info=“{}“]<\/p>\n – Joanna P\u00e9rez Lillo, mezin\u00e1rodn\u00ed marketingov\u00fd strat\u00e9g spole\u010dnosti HOFF<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ admin_label=“Case Study Contact“ module_id=“contact“ _builder_version=“4.16″ background_color=“#232323″ collapsed=“off“ global_colors_info=“{}“][et_pb_row _builder_version=“4.16″ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.16″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_text _builder_version=“4.27.0″ text_font=“||||||||“ text_orientation=“center“ background_layout=“dark“ custom_margin=“||||false|false“ global_colors_info=“{}“]<\/p>\n Kontaktujte n\u00e1s je\u0161t\u011b dnes a m\u016f\u017eete za\u010d\u00edt.<\/p>\n [\/et_pb_text][et_pb_text admin_label=“Short Contact Form (dark background)“ _builder_version=“4.15.1″ _module_preset=“default“ background_layout=“dark“ global_module=“40487″ global_colors_info=“{}“]<\/p>\n [gravityform id=“3″ title=“false“ description=“false“]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Zjist\u011bte, jak HOFF spolupracoval s Mood Media a vytvo\u0159ila vlastn\u00ed hudebn\u00ed program a dynamick\u00e9 digit\u00e1ln\u00ed n\u00e1pisy, \u010d\u00edm\u017e pos\u00edlila identitu sv\u00e9 zna\u010dky a z\u00e1\u017eitek v prodejn\u011b.<\/p>\n","protected":false},"author":2,"featured_media":2414980,"parent":215613,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-2415103","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nO spole\u010dnosti HOFF<\/span><\/h2>\n
C\u00edl<\/h2>\n
\u0158e\u0161en\u00ed<\/h2>\n
Kur\u00e1torsk\u00fd hudebn\u00ed program<\/b><\/h3>\n
\n
Digit\u00e1ln\u00ed zna\u010den\u00ed<\/b><\/h3>\n
Spr\u00e1va obsahu<\/b><\/h3>\n
Audiovizu\u00e1ln\u00ed hardware<\/b><\/h3>\n
V\u00fdsledky<\/b><\/h2>\n
Zlep\u0161ete zku\u0161enost z\u00e1kazn\u00edk\u016f<\/h2>\n