\u0159\u00edzen\u00e1 daty a zam\u011b\u0159en\u00e1 na v\u00fdkonnost jako<\/strong> va\u0161e \u00fasil\u00ed na m\u00edst\u011b a mimo n\u011bj, co\u017e pln\u011b aktivuje dosah na z\u00e1kazn\u00edky. <\/p>\n[\/et_pb_text][\/et_pb_column][et_pb_column type=“3_5″ _builder_version=“4.27.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_blurb title=“\u0158\u00eddit pozitivn\u00ed zku\u0161enosti z\u00e1kazn\u00edk\u016f“ use_icon=“on“ font_icon=“||fa||900″ icon_color=“#FFFFFF“ image_icon_background_color=“RGBA(255,255,255,0)“ icon_placement=“left“ image_icon_width=“30px“ content_max_width=“100%“ disabled_on=“off|off|off“ _builder_version=“4.27.0″ _module_preset=“default“ header_text_color=“#FFFFFF“ header_font_size=“21px“ body_text_color=“#000000″ body_font_size=“18px“ hover_enabled=“0″ global_colors_info=“{}“ sticky_enabled=“0″]<\/p>\n
Dod\u00e1vejte dynamick\u00fd obsah v jednotliv\u00fdch z\u00f3n\u00e1ch displeje a v prodejn\u011b pomoc\u00ed zjednodu\u0161en\u00fdch pracovn\u00edch postup\u016f s v\u00edce schvalovateli, kter\u00e9 udr\u017euj\u00ed kreativu relevantn\u00ed a v souladu s p\u0159edpisy.<\/p>\n
[\/et_pb_blurb][et_pb_blurb title=“Centralizace infrastruktury v obchod\u011b“ use_icon=“on“ font_icon=“||divi||400″ icon_color=“#FFFFFF“ image_icon_background_color=“RGBA(255,255,255,0)“ icon_placement=“left“ image_icon_width=“30px“ content_max_width=“100%“ disabled_on=“off|off|off“ _builder_version=“4.27.0″ _module_preset=“default“ header_text_color=“#FFFFFF“ header_font_size=“21px“ body_text_color=“#000000″ body_font_size=“18px“ hover_enabled=“0″ global_colors_info=“{}“ sticky_enabled=“0″]<\/p>\n
Sjedno\u0165te m\u00e9dia v obchod\u011b od jak\u00e9hokoli poskytovatele hardwaru a softwaru a zjednodu\u0161te spr\u00e1vu kampan\u00ed a obsahu prost\u0159ednictv\u00edm jedin\u00e9 platformy.<\/p>\n
[\/et_pb_blurb][et_pb_blurb title=“Zaji\u0161t\u011bn\u00ed monetizace v obchod\u011b“ use_icon=“on“ font_icon=“||fa||900″ icon_color=“#FFFFFF“ image_icon_background_color=“RGBA(255,255,255,0)“ icon_placement=“left“ image_icon_width=“30px“ content_max_width=“100%“ disabled_on=“off|off|off“ _builder_version=“4.27.0″ _module_preset=“default“ header_text_color=“#FFFFFF“ header_font_size=“21px“ body_text_color=“#000000″ body_font_size=“18px“ hover_enabled=“0″ global_colors_info=“{}“ sticky_enabled=“0″]<\/p>\n
Kombinujte audio kampan\u011b v obchod\u011b a digit\u00e1ln\u00ed n\u00e1pisy, abyste inzerent\u016fm zajistili zv\u00fd\u0161en\u00fd prodej jednotek.<\/p>\n
[\/et_pb_blurb][et_pb_blurb title=“Standardizace model\u016f m\u011b\u0159en\u00ed publika“ use_icon=“on“ font_icon=“||divi||400″ icon_color=“#FFFFFF“ image_icon_background_color=“RGBA(255,255,255,0)“ icon_placement=“left“ image_icon_width=“30px“ content_max_width=“100%“ disabled_on=“off|off|off“ _builder_version=“4.27.0″ _module_preset=“default“ header_text_color=“#FFFFFF“ header_font_size=“21px“ body_text_color=“#000000″ body_font_size=“18px“ hover_enabled=“0″ global_colors_info=“{}“ sticky_enabled=“0″]<\/p>\n
Zjednodu\u0161te pl\u00e1nov\u00e1n\u00ed m\u00e9di\u00ed v obchod\u011b pomoc\u00ed standardizovan\u00e9 metodiky imprese s vyu\u017eit\u00edm dat prvn\u00ed nebo t\u0159et\u00ed strany pro lep\u0161\u00ed zac\u00edlen\u00ed a m\u011b\u0159en\u00ed.<\/p>\n
[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ disabled_on=“off|off|off“ admin_label=“Why Choose Mood“ _builder_version=“4.27.4″ _module_preset=“default“ collapsed=“off“ global_colors_info=“{}“][et_pb_row column_structure=“1_2,1_2″ _builder_version=“4.27.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_column type=“1_2″ _builder_version=“4.27.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.27.0″ _module_preset=“default“ text_text_color=“#000000″ header_font_size=“40px“ header_2_font_size=“40px“ hover_enabled=“0″ header_font_size_tablet=“33px“ header_font_size_phone=“30px“ header_font_size_last_edited=“on|phone“ global_colors_info=“{}“ sticky_enabled=“0″]<\/p>\n
Pro\u010d si vybrat spole\u010dnost Mood jako medi\u00e1ln\u00edho partnera pro retail?<\/b><\/h2>\n
S ISM zjednodu\u0161ujeme retail m\u00e9dia v prodejn\u00e1ch pomoc\u00ed samoobslu\u017en\u00e9 automatizovan\u00e9 platformy, kter\u00e1 spojuje audio, vizu\u00e1ln\u00ed a reklamn\u00ed prvky. Harmonizac\u00ed v\u0161ech kontaktn\u00edch m\u00edst v kamenn\u00fdch pobo\u010dk\u00e1ch m\u016f\u017eeme vytv\u00e1\u0159et p\u0159esv\u011bd\u010div\u00e9 z\u00e1kaznick\u00e9 z\u00e1\u017eitky, kter\u00e9 podporuj\u00ed emocion\u00e1ln\u00ed vazby a vykazuj\u00ed m\u011b\u0159iteln\u00fd dopad na prodej.<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=“1_2″ _builder_version=“4.27.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text disabled_on=“off|off|off“ _builder_version=“4.27.0″ _module_preset=“default“ text_text_color=“#000000″ header_font_size=“40px“ header_2_font_size=“40px“ hover_enabled=“0″ header_font_size_tablet=“33px“ header_font_size_phone=“30px“ header_font_size_last_edited=“on|phone“ global_colors_info=“{}“ sticky_enabled=“0″]<\/p>\n
Retail odemyk\u00e1 novou \u00e9ru r\u016fstu prost\u0159ednictv\u00edm m\u00e9di\u00ed v prodejn\u00e1ch. Slo\u017eitost vytv\u00e1\u0159en\u00ed standardizovan\u00fdch program\u016f p\u0159\u00edli\u0161 dlouho omezovala jejich schopnost pln\u011b vyu\u017e\u00edt potenci\u00e1l p\u0159\u00edjm\u016f. Platforma ISM tuto dynamiku m\u011bn\u00ed t\u00edm, \u017ee retail\u016fm poskytuje bezprobl\u00e9mov\u00fd zp\u016fsob, jak zpen\u011b\u017eit sv\u00e9 fyzick\u00e9 prodejny jako digit\u00e1ln\u00ed marketingov\u00e9 kan\u00e1ly – \u010d\u00edm\u017e zvy\u0161uje p\u0159\u00edr\u016fstek tr\u017eeb, posiluje partnerstv\u00ed se zna\u010dkami a vytv\u00e1\u0159\u00ed \u0161k\u00e1lovateln\u00e9 nov\u00e9 zdroje p\u0159\u00edjm\u016f.<\/p>\n
Dave Simon, v\u00fdkonn\u00fd \u0159editel pro reklamu spole\u010dnosti Mood Media a prezident spole\u010dnosti In-Store Marketplace (ISM)<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ admin_label=“Insights & Resources“ _builder_version=“4.27.0″ _module_preset=“default“ background_color=“#f6f6f6″ global_colors_info=“{}“][et_pb_row _builder_version=“4.27.0″ _module_preset=“default“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.27.0″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.27.0″ _module_preset=“default“ text_orientation=“center“ hover_enabled=“0″ global_colors_info=“{}“ sticky_enabled=“0″]<\/p>\n
Poznatky a trendy<\/b><\/h2>\n
[\/et_pb_text][et_pb_blog fullwidth=“off“ posts_number=“3″ include_categories=“4124″ use_manual_excerpt=“off“ show_more=“on“ show_author=“off“ show_date=“off“ show_excerpt=“off“ show_pagination=“off“ masonry_tile_background_color=“RGBA(255,255,255,0)“ _builder_version=“4.27.0″ _module_preset=“default“ read_more_text_color=“#5bc4ba“ read_more_font_size=“16px“ hover_enabled=“0″ border_width_all=“0px“ global_colors_info=“{}“ sticky_enabled=“0″][\/et_pb_blog][et_pb_text _builder_version=“4.27.0″ _module_preset=“default“ text_orientation=“center“ hover_enabled=“0″ global_colors_info=“{}“ sticky_enabled=“0″]<\/p>\n
Z\u00edskejte nejnov\u011bj\u0161\u00ed informace a zdroje o reklam\u011b v obchod\u011b.<\/p>\n
[\/et_pb_text][et_pb_button button_url=“@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIwNTk2MyJ9fQ==@“ button_text=“Z\u00edskejte p\u0159ehled“ button_alignment=“center“ module_class=“mbutton“ _builder_version=“4.27.0″ _dynamic_attributes=“button_url“ _module_preset=“default“ hover_enabled=“0″ global_colors_info=“{}“ sticky_enabled=“0″][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ admin_label=“FAQs“ _builder_version=“4.19.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_row column_structure=“1_3,2_3″ _builder_version=“4.19.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_column type=“1_3″ _builder_version=“4.19.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.27.0″ _module_preset=“default“ header_font_size=“40px“ header_2_font_size=“42px“ header_2_line_height=“1.1em“ hover_enabled=“0″ header_2_font_size_tablet=“30px“ header_2_font_size_phone=“30px“ header_2_font_size_last_edited=“on|tablet“ global_colors_info=“{}“ sticky_enabled=“0″]<\/p>\n
Nej\u010dast\u011bj\u0161\u00ed dotazy t\u00fdkaj\u00edc\u00ed se retail m\u00e9di\u00ed<\/b><\/h2>\n
Zjist\u011bte, jak ISM pom\u00e1h\u00e1 retail\u016fm a zna\u010dk\u00e1m zapojit z\u00e1kazn\u00edky, zv\u00fd\u0161it viditelnost a dos\u00e1hnout m\u011b\u0159iteln\u00fdch v\u00fdsledk\u016f p\u0159\u00edmo v m\u00edst\u011b n\u00e1kupu.<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=“2_3″ _builder_version=“4.19.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_toggle title=“Jak m\u00e9dia v prodejn\u011b (digit\u00e1ln\u00ed obrazovky, zvuk v prodejn\u011b) zlep\u0161uj\u00ed cestu z\u00e1kazn\u00edka?“ open_toggle_text_color=“#000000″ open_toggle_background_color=“RGBA(255,255,255,0)“ closed_toggle_text_color=“#000000″ closed_toggle_background_color=“RGBA(255,255,255,0)“ admin_label=“How does in\u2011store retail media (digital screens, in\u2011store audio) enhance the customer journey?“ _builder_version=“4.27.0″ _module_preset=“default“ title_level=“h3″ hover_enabled=“0″ border_width_all=“0px“ global_colors_info=“{}“ sticky_enabled=“0″]<\/p>\n
M\u00e9dia pro retail m\u011bn\u00ed z\u00e1\u017eitek z nakupov\u00e1n\u00ed poskytov\u00e1n\u00edm dynamick\u00e9ho obsahu prost\u0159ednictv\u00edm digit\u00e1ln\u00edch obrazovek a zvuku v prodejn\u00e1ch. Tyto kan\u00e1ly zapojuj\u00ed z\u00e1kazn\u00edky v m\u00edst\u011b n\u00e1kupu, poskytuj\u00ed relevantn\u00ed informace o produktech a vytv\u00e1\u0159ej\u00ed personalizovan\u011bj\u0161\u00ed prost\u0159ed\u00ed. Kombinac\u00ed z\u00e1bavy, propaga\u010dn\u00edch akc\u00ed a c\u00edlen\u00e9 reklamy mohou retailov\u00e9 podniky prodlou\u017eit dobu pobytu, podpo\u0159it impulzivn\u00ed n\u00e1kupy a pos\u00edlit v\u011brnost zna\u010dce.<\/p>\n
[\/et_pb_toggle][et_pb_divider color=“#eeeeee“ _builder_version=“4.19.4″ _module_preset=“default“ custom_margin=“||0px||false|false“ custom_padding=“||0px||false|false“ global_colors_info=“{}“][\/et_pb_divider][et_pb_toggle title=“Jak\u00e1 je struktura syst\u00e9mu CMS In-Store Marketplace?“ open_toggle_text_color=“#000000″ open_toggle_background_color=“RGBA(255,255,255,0)“ closed_toggle_text_color=“#000000″ closed_toggle_background_color=“RGBA(255,255,255,0)“ admin_label=“What is the structure of the In-Store Marketplace CMS?“ _builder_version=“4.27.0″ _module_preset=“default“ title_level=“h3″ custom_padding=“0px||||false|false“ hover_enabled=“0″ border_width_all=“0px“ global_colors_info=“{}“ sticky_enabled=“0″]<\/p>\n
ISM je vlastn\u00ed CMS a platforma pro reklamu v retail m\u00e9di\u00edch, kterou pln\u011b vlastn\u00ed a provozuje Mood Media. Mood Media poskytuje hardware, instalaci a technickou podporu v ter\u00e9nu, zat\u00edmco ISM poskytuje centralizovan\u00fd ekosyst\u00e9m pro spr\u00e1vu zvuku, vizu\u00e1ln\u00edho obsahu a reklamy. Platforma je komplexn\u011b podporov\u00e1na na\u0161\u00edm intern\u00edm t\u00fdmem, kter\u00fd zaji\u0161\u0165uje bezprobl\u00e9mov\u00e9 aktualizace, opravy a shodu se standardem SOC 2 typu 2.<\/p>\n
[\/et_pb_toggle][et_pb_divider color=“#eeeeee“ _builder_version=“4.19.4″ _module_preset=“default“ custom_margin=“||0px||false|false“ custom_padding=“||0px||false|false“ global_colors_info=“{}“][\/et_pb_divider][et_pb_toggle title=“Umo\u017e\u0148uje platforma ISM opr\u00e1vn\u011bn\u00ed zalo\u017een\u00e1 na rol\u00edch pro spr\u00e1vu obsahu na r\u016fzn\u00fdch m\u00edstech a za\u0159\u00edzen\u00edch?“ open_toggle_text_color=“#000000″ open_toggle_background_color=“RGBA(255,255,255,0)“ closed_toggle_text_color=“#000000″ closed_toggle_background_color=“RGBA(255,255,255,0)“ admin_label=“Does the ISM platform enable role\u2011based permissions for managing content across multiple locations and devices?“ _builder_version=“4.27.0″ _module_preset=“default“ title_level=“h3″ custom_padding=“0px||||false|false“ hover_enabled=“0″ border_width_all=“0px“ global_colors_info=“{}“ sticky_enabled=“0″]<\/p>\n
Ano. ISM pou\u017e\u00edv\u00e1 \u0159\u00edzen\u00ed atribut\u016f na z\u00e1klad\u011b \u00fa\u010dt\u016f (ABAC) ke spr\u00e1v\u011b rol\u00ed a opr\u00e1vn\u011bn\u00ed nap\u0159\u00ed\u010d odd\u011blen\u00edmi a z\u00fa\u010dastn\u011bn\u00fdmi stranami. Nativn\u00ed schvalov\u00e1n\u00ed pracovn\u00edch postup\u016f umo\u017e\u0148uje IT podpo\u0159e, podnikov\u00fdm marketingov\u00fdm t\u00fdm\u016fm (neplacen\u00fd obsah) a reklamn\u00edm t\u00fdm\u016fm (placen\u00fd obsah) efektivn\u011b spolupracovat p\u0159i zachov\u00e1n\u00ed bezpe\u010dn\u00e9ho p\u0159\u00edstupu pro jednotliv\u00e9 role na r\u016fzn\u00fdch m\u00edstech a za\u0159\u00edzen\u00edch. <\/p>\n
[\/et_pb_toggle][et_pb_divider color=“#eeeeee“ _builder_version=“4.19.4″ _module_preset=“default“ custom_margin=“||0px||false|false“ custom_padding=“||0px||false|false“ global_colors_info=“{}“][\/et_pb_divider][et_pb_toggle title=“Podporuje platforma ISM zobrazov\u00e1n\u00ed a sledov\u00e1n\u00ed reklam na z\u00e1klad\u011b impres\u00ed?“ open_toggle_text_color=“#000000″ open_toggle_background_color=“RGBA(255,255,255,0)“ closed_toggle_text_color=“#000000″ closed_toggle_background_color=“RGBA(255,255,255,0)“ admin_label=“Does the ISM platform support impressions\u2011based ad serving and tracking?“ _builder_version=“4.27.0″ _module_preset=“default“ title_level=“h3″ custom_padding=“0px||||false|false“ hover_enabled=“0″ border_width_all=“0px“ global_colors_info=“{}“ sticky_enabled=“0″]<\/p>\n
Rozhodn\u011b. ISM je nativn\u011b vytvo\u0159en pro doru\u010dov\u00e1n\u00ed a sledov\u00e1n\u00ed na z\u00e1klad\u011b impres\u00ed v retail prost\u0159ed\u00edch podnikov\u00e9ho rozsahu. N\u00e1\u0161 vlastn\u00ed model impres\u00ed byl nez\u00e1visle auditov\u00e1n spole\u010dnostmi The Trade Desk, Yahoo a Neutronian. Platforma denn\u011b doru\u010duje des\u00edtky milion\u016f impres\u00ed, co\u017e inzerent\u016fm zaji\u0161\u0165uje spolehliv\u00e9 m\u011b\u0159en\u00ed dosahu, v\u00fdkonu a n\u00e1vratnosti investic. <\/p>\n
[\/et_pb_toggle][et_pb_divider color=“#eeeeee“ _builder_version=“4.19.4″ _module_preset=“default“ custom_margin=“||0px||false|false“ custom_padding=“||0px||false|false“ global_colors_info=“{}“][\/et_pb_divider][et_pb_toggle title=“Lze ISM integrovat se syst\u00e9my DSP pro programatick\u00fd n\u00e1kup reklamy a um\u00edst\u011bn\u00ed?“ open_toggle_text_color=“#000000″ open_toggle_background_color=“RGBA(255,255,255,0)“ closed_toggle_text_color=“#000000″ closed_toggle_background_color=“RGBA(255,255,255,0)“ admin_label=“Can ISM integrate with DSP systems for programmatic ad buying and placements?“ _builder_version=“4.27.0″ _module_preset=“default“ title_level=“h3″ custom_padding=“0px||||false|false“ hover_enabled=“0″ border_width_all=“0px“ global_colors_info=“{}“ sticky_enabled=“0″]<\/p>\n
Ano. ISM se integruje s n\u011bkolika poskytovateli slu\u017eeb a poskytovateli slu\u017eeb DSP, aby podporoval programovou reklamu. ID transakc\u00ed jsou propojena s kampan\u011bmi v r\u00e1mci na\u0161eho panelu pro spr\u00e1vu prodeje, kde schvalov\u00e1n\u00ed objedn\u00e1vek a kreativy spravuj\u00ed ur\u010den\u00e9 role spole\u010dnosti Mood Media. Programatick\u00e9 n\u00e1kupy jsou bezprobl\u00e9mov\u011b schvalov\u00e1ny, pl\u00e1nov\u00e1ny, doru\u010dov\u00e1ny a vykazov\u00e1ny p\u0159\u00edmo v r\u00e1mci ISM, tak\u017ee se jedn\u00e1 o pln\u011b nativn\u00ed funkci platformy. <\/p>\n
[\/et_pb_toggle][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ admin_label=“Contact“ module_id=“contact“ _builder_version=“4.27.0″ background_color=“#232323″ custom_margin=“||-50px||false|false“ collapsed=“off“ global_colors_info=“{}“][et_pb_row _builder_version=“4.16″ collapsed=“off“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.16″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_text _builder_version=“4.27.0″ text_font=“||||||||“ text_orientation=“center“ background_layout=“dark“ hover_enabled=“0″ global_colors_info=“{}“ sticky_enabled=“0″]<\/p>\n
Zlep\u0161ete zku\u0161enost z\u00e1kazn\u00edk\u016f<\/h2>\n
Kontaktujte n\u00e1s je\u0161t\u011b dnes a za\u010dn\u011bte ve sv\u00e9 spole\u010dnosti dosahovat lep\u0161\u00edch v\u00fdsledk\u016f.<\/p>\n
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