{"id":266954,"date":"2021-04-12T19:34:47","date_gmt":"2021-04-12T18:34:47","guid":{"rendered":"https:\/\/moodmedia.com\/pripadove-studie\/nissan\/"},"modified":"2025-07-29T16:12:24","modified_gmt":"2025-07-29T15:12:24","slug":"nissan","status":"publish","type":"page","link":"https:\/\/moodmedia.com\/cz\/pripadove-studie\/nissan\/","title":{"rendered":"Nissan"},"content":{"rendered":"

[et_pb_section fb_built=“1″ admin_label=“Hero“ _builder_version=“4.16″ _module_preset=“default“ background_color=“#878787″ background_image=“https:\/\/moodmedia.com\/wp-content\/uploads\/2022\/04\/nissan-hero.webp“ background_blend=“multiply“ collapsed=“off“ global_colors_info=“{}“][et_pb_row column_structure=“3_5,2_5″ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_column type=“3_5″ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.16″ _module_preset=“default“ background_layout=“dark“ hover_enabled=“0″ global_colors_info=“{}“ sticky_enabled=“0″]<\/p>\n

P\u0158\u00cdPADOV\u00c1 STUDIE<\/span>
NISSAN<\/h1>\n
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<\/div>\n<\/div>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=“2_5″ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_button button_url=“#contact“ button_text=“Kontaktujte n\u00e1s“ button_alignment=“right“ button_alignment_tablet=“left“ button_alignment_phone=“left“ button_alignment_last_edited=“on|tablet“ module_class=“mbutton“ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ admin_label=“About Section“ _builder_version=“4.16″ _module_preset=“default“ collapsed=“off“ global_colors_info=“{}“][et_pb_row column_structure=“2_3,1_3″ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_column type=“2_3″ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.16″ _module_preset=“default“ hover_enabled=“0″ global_colors_info=“{}“ sticky_enabled=“0″]<\/p>\n

O SPOLE\u010cNOSTI NISSAN<\/span><\/h2>\n

Japonsk\u00e1 automobilka Nissan se py\u0161n\u00ed t\u00edm, \u017ee ka\u017ed\u00e9 rozhodnut\u00ed a ka\u017ed\u00fd krok d\u011bl\u00e1 s ohledem na z\u00e1kazn\u00edka. Od koncepce a\u017e po konstrukci vozu, od testov\u00e1n\u00ed a\u017e po transparentnost, od z\u00e1kaznick\u00e9ho servisu a\u017e po z\u00e1vazek. Kvalita se skr\u00fdv\u00e1 v ka\u017ed\u00e9m jemn\u00e9m detailu. <\/p>\n

Spole\u010dnost Mood Media je hrd\u00e1 na to, \u017ee je dodavatelem audiovizu\u00e1ln\u00edch slu\u017eeb spole\u010dnosti Nissan, kter\u00fd pro jej\u00ed showroomy vytv\u00e1\u0159\u00ed vlastn\u00ed seznamy skladeb a poskytuje profesion\u00e1ln\u00ed hardware pro digit\u00e1ln\u00ed n\u00e1pisy.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=“1_3″ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.16″ _module_preset=“default“ background_color=“#eeeeee“ custom_padding=“50px|50px|50px|50px|false|false“ hover_enabled=“0″ global_colors_info=“{}“ sticky_enabled=“0″]<\/p>\n

SHRNUT\u00cd P\u0158\u00cdPADOV\u00c9 STUDIE<\/h3>\n
    \n
  • Vlastn\u00ed hudba v showroomu <\/li>\n
  • R\u016fzn\u00e9 jednotky a obrazovky r\u016fzn\u00fdch velikost\u00ed ve v\u0161ech v\u00fdstavn\u00edch m\u00edstnostech<\/li>\n
  • P\u016fsobiv\u00e9 instalace LED v centru Nissan City Hub v Pa\u0159\u00ed\u017ei<\/li>\n<\/ul>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ admin_label=“Objective“ _builder_version=“4.16″ _module_preset=“default“ background_color=“#7c7c7c“ background_image=“https:\/\/moodmedia.com\/wp-content\/uploads\/2022\/04\/nissan-divider.webp“ background_blend=“multiply“ collapsed=“off“ global_colors_info=“{}“][et_pb_row _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.27.0″ _module_preset=“default“ text_orientation=“center“ background_layout=“dark“ hover_enabled=“0″ global_colors_info=“{}“ sticky_enabled=“0″]<\/p>\n

    PROJEKT<\/h2>\n

    Inovace a z\u00e1vazek ke kvalit\u011b jsou z\u00e1kladem \u00e9tosu spole\u010dnosti Nissan, a tak nen\u00ed divu, \u017ee cht\u011bla, aby to odr\u00e1\u017eely i jej\u00ed showroomy. Od roku 2014 sv\u011b\u0159ila spole\u010dnost Nissan spole\u010dnosti MOOD instalaci a neust\u00e1lou modernizaci konceptu retail designu ve v\u00edce ne\u017e 2 000 showroomech ve 35 r\u016fzn\u00fdch zem\u00edch, p\u0159i\u010dem\u017e ka\u017ed\u00fd rok p\u0159ib\u00fdvaj\u00ed nov\u00e9 pobo\u010dky.<\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ admin_label=“Solution“ _builder_version=“4.16″ _module_preset=“default“ collapsed=“on“ global_colors_info=“{}“][et_pb_row _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.16″ _module_preset=“default“ text_orientation=“center“ global_colors_info=“{}“]<\/p>\n

    \u0158E\u0160EN\u00cd<\/h2>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=“3_5,2_5″ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_column type=“3_5″ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“]<\/p>\n

    DIGIT\u00c1LN\u00cd JEDNOTKY A OBRAZOVKY<\/b><\/h3>\n

    Spole\u010dnost MOOD p\u0159epracovala uv\u00edtac\u00ed jednotku tak, aby m\u011bla \u0161t\u00edhl\u00e9 tvary, a t\u00edm se minimalizoval jej\u00ed dopad na pohledov\u00e9 linie. P\u0159edstavuje v\u016fz Nissan hned u hlavn\u00edho vchodu a p\u016fsob\u00ed jako \u00fast\u0159edn\u00ed bod a odv\u00e1\u017en\u00e9 vyj\u00e1d\u0159en\u00ed z\u00e1m\u011bru.[\/et_pb_text][et_pb_image src=“https:\/\/moodmedia.com\/wp-content\/uploads\/2022\/04\/nissan-ds.webp“ title_text=“nissan-ds“ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_image][et_pb_text _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“]50″ a 65″ obrazovky v centru showroomu p\u0159itahuj\u00ed pozornost z\u00e1kazn\u00edk\u016f zobrazovan\u00fdm obsahem, kter\u00fd oslavuje zna\u010dku Nissan. Obrazovky pom\u00e1haj\u00ed o\u017eivit showroom a funguj\u00ed jako maj\u00e1k, kter\u00fd podporuje pohyb z\u00e1kazn\u00edk\u016f po cel\u00e9m showroomu. <\/p>\n

    Vysok\u00e9 stoly s 43″ obrazovkou POS p\u0159edstavuj\u00ed dal\u0161\u00ed atrakci pro z\u00e1kazn\u00edky a odstra\u0148uj\u00ed z\u00e1vislost na pap\u00edrov\u00e9 komunikaci POS a podpo\u0159e p\u0159i uveden\u00ed na trh. <\/p>\n

    V z\u00e1kaznick\u00e9m sal\u00f3nku se na 50″ obrazovce u „tankovac\u00ed jednotky“ zobrazuje poutav\u00fd obsah, kter\u00fd podporuje interakci z\u00e1kazn\u00edk\u016f s nejnov\u011bj\u0161\u00edmi inovacemi Nissan a pom\u00e1h\u00e1 jim ukr\u00e1tit \u010das p\u0159i \u010dek\u00e1n\u00ed v sal\u00f3nku.[\/et_pb_text][\/et_pb_column][et_pb_column type=“2_5″ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_image src=“https:\/\/moodmedia.com\/wp-content\/uploads\/2022\/04\/nissan-ds-2.webp“ title_text=“nissan-ds-2″ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_image][et_pb_image src=“https:\/\/moodmedia.com\/wp-content\/uploads\/2022\/04\/nissan-ds-3.webp“ title_text=“nissan-ds-3″ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=“1_2,1_2″ _builder_version=“4.16″ _module_preset=“default“ collapsed=“off“ global_colors_info=“{}“][et_pb_column type=“1_2″ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_image src=“https:\/\/moodmedia.com\/wp-content\/uploads\/2022\/04\/nissan-configurator.webp“ title_text=“nissan-configurator“ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_image][\/et_pb_column][et_pb_column type=“1_2″ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“]<\/p>\n

    SHOWROOM MUSIC<\/b><\/h3>\n

    Nissan se ve sv\u00e9m showroomu zam\u011b\u0159il p\u0159edev\u0161\u00edm na modernost, technologie, p\u016fvab, pohodl\u00ed, pot\u011b\u0161en\u00ed a v\u00fdkon. Vlastn\u00ed seznamy skladeb Nissan prezentuj\u00ed zna\u010dku jako tv\u016frce trend\u016f a poskytuj\u00ed nevt\u00edrav\u00fd zvukov\u00fd doprovod, kter\u00fd zt\u011bles\u0148uje cestu z\u00e1kazn\u00edka od za\u010d\u00e1tku a\u017e do konce. <\/p>\n

    Nissan jako glob\u00e1ln\u00ed spole\u010dnost pot\u0159eboval glob\u00e1ln\u00ed p\u0159\u00edstup ke sv\u00e9mu zvukov\u00e9mu prost\u0159ed\u00ed, a proto dva t\u00fdmy hudebn\u00edho designu Mood pracovaly v tandemu, aby zna\u010dce poskytly zvukovou identitu, kter\u00e1 nejen odr\u00e1\u017e\u00ed spole\u010dn\u00e9 hodnoty zna\u010dky po cel\u00e9m sv\u011bt\u011b, ale tak\u00e9 poskytuje z\u00e1kazn\u00edk\u016fm dynamick\u00fd m\u00edstn\u00ed z\u00e1\u017eitek. <\/p>\n

    T\u00fdm MOOD Music Design \u00fazce spolupracuje se spole\u010dnost\u00ed Nissan, \u010dtvrtletn\u011b prov\u00e1d\u00ed kreativn\u00ed revize, aby zajistil, \u017ee hudebn\u00ed strategie z\u016fstane v souladu se zna\u010dkou a bude spl\u0148ovat jej\u00ed pot\u0159eby, a tak\u00e9 zaji\u0161\u0165uje, \u017ee v\u0161echny skladby budou prov\u011b\u0159eny, zda neobsahuj\u00ed explicitn\u00ed nebo sugestivn\u00ed v\u00fdrazy, kter\u00e9 by mohly b\u00fdt pova\u017eov\u00e1ny za nevhodn\u00e9.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=“1_2,1_2″ _builder_version=“4.16″ _module_preset=“default“ collapsed=“off“ global_colors_info=“{}“][et_pb_column type=“1_2″ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_image src=“https:\/\/moodmedia.com\/wp-content\/uploads\/2022\/04\/nissan-music.webp“ title_text=“nissan-music“ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_image][\/et_pb_column][et_pb_column type=“1_2″ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“]<\/p>\n

    KONFIGUR\u00c1TOR VOZU „DESIGN LAB“<\/b><\/h3>\n

    Design Lab je koncept personalizace p\u0159\u00edmo v prodejn\u011b, kde si z\u00e1kazn\u00edci mohou vyzkou\u0161et interaktivn\u00ed konfigur\u00e1tor Nissan a sestavit, p\u0159izp\u016fsobit a doplnit sv\u016fj vysn\u011bn\u00fd v\u016fz. V z\u00e1vislosti na form\u00e1tu prodejn\u00edho m\u00edsta jsou k dispozici obrazovky s p\u0159\u00edslu\u0161enstv\u00edm a n\u00e1st\u011bnn\u00e9\/pevn\u00e9 stoln\u00ed tablety. Obrazovky umo\u017e\u0148uj\u00ed z\u00e1kazn\u00edkovi zobrazit na velk\u00e9 obrazovce jeho pln\u011b p\u0159izp\u016fsoben\u00fd v\u016fz Nissan, zat\u00edmco tablety usnad\u0148uj\u00ed konfiguraci snadn\u00fdm zp\u016fsobem.<\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ _builder_version=“4.16″ _module_preset=“default“ background_image=“https:\/\/moodmedia.com\/wp-content\/uploads\/2022\/04\/nissan-ds-big.webp“ collapsed=“on“ global_colors_info=“{}“][et_pb_row disabled_on=“off|off|off“ _builder_version=“4.16″ _module_preset=“default“ background_color=“#FFFFFF“ custom_padding=“50px|50px|50px|50px|false|false“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“]<\/p>\n

    NISSAN CITY HUB SHOWROOM<\/span><\/b><\/h2>\n

    V roce 2019 spole\u010dnost Nissan tak\u00e9 p\u0159edstavila sv\u016fj prvn\u00ed Nissan City Hub, revolu\u010dn\u00ed nov\u00fd p\u0159\u00edstup, v n\u011bm\u017e se snoub\u00ed elektronick\u00fd obchod s koncep\u010dn\u00edm obchodem, kter\u00fd se nach\u00e1z\u00ed jen kousek od obl\u00edben\u00e9ho pa\u0159\u00ed\u017esk\u00e9ho n\u00e1kupn\u00edho centra V\u00e9lizy 2. Po \u00fasp\u011b\u0161n\u00e9m dlouhodob\u00e9m partnerstv\u00ed pov\u011b\u0159ila spole\u010dnost Nissan spole\u010dnost Mood Media, aby pro zna\u010dku vytvo\u0159ila exkluzivn\u00ed a poutav\u00fd z\u00e1\u017eitek, kter\u00fd z\u00e1kazn\u00edk\u016fm p\u0159ibl\u00ed\u017e\u00ed vizi spole\u010dnosti Nissan pro mobilitu z\u00edt\u0159ka a roz\u0161\u00ed\u0159\u00ed demografickou nab\u00eddku showroomu nad r\u00e1mec b\u011b\u017en\u00fdch zvyklost\u00ed.<\/p>\n

    P\u0159\u00edstup spole\u010dnosti Mood k v\u00edce z\u00f3nov\u00fdm dotykov\u00fdm bod\u016fm prom\u011bnil centrum City Hub spole\u010dnosti Nissan v Pa\u0159\u00ed\u017ei ve skute\u010dn\u011b modern\u00ed „fygit\u00e1ln\u00ed“ prostor. Interaktivn\u00ed obrazovky s obsahem s v\u00fdzvou k akci vyz\u00fdvaly z\u00e1kazn\u00edky, aby objevovali zna\u010dku sv\u00fdm vlastn\u00edm tempem, zat\u00edmco instalace LED s ultrajemn\u00fdm rozli\u0161en\u00edm, kter\u00e1 se rozprost\u00edrala od st\u011bn p\u0159es strop a\u017e po fas\u00e1du a zobrazovala futuristick\u00e9 a elegantn\u00ed animace, pomohla p\u0159il\u00e1kat z\u00e1kazn\u00edky do prodejny. Obrovsk\u00fd objem LED na relativn\u011b mal\u00e9m prostoru zcela zm\u011bnil atmosf\u00e9ru cel\u00e9 m\u00edstnosti, co\u017e bylo zohledn\u011bno p\u0159i tvorb\u011b vizu\u00e1ln\u00edho obsahu. Pracovn\u00edci spole\u010dnosti Nissan s tablety poskytnut\u00fdmi spole\u010dnost\u00ed MOOD dopl\u0148ovali z\u00e1\u017eitek t\u00edm, \u017ee nab\u00edzeli personalizovan\u00e9 slu\u017eby a prvek lidsk\u00e9ho kontaktu.[\/et_pb_text][et_pb_video src=“https:\/\/youtu.be\/cqGTWSc9Sts“ image_src=“\/\/i.ytimg.com\/vi\/cqGTWSc9Sts\/hqdefault.jpg“ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_video][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ admin_label=“Case Study Contact“ module_id=“contact“ _builder_version=“4.16″ background_color=“#232323″ collapsed=“on“ global_colors_info=“{}“][et_pb_row _builder_version=“4.16″ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.16″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_text _builder_version=“4.16″ text_font=“||||||||“ text_orientation=“center“ background_layout=“dark“ custom_margin=“||||false|false“ global_colors_info=“{}“]<\/p>\n

    ZLEP\u0160ETE Z\u00c1\u017dITKY Z\u00c1KAZN\u00cdK\u016e<\/h2>\n

    Se syst\u00e9mem Mood zlep\u0161\u00edte z\u00e1\u017eitek a z\u00edsk\u00e1te klid, kter\u00fd si zaslou\u017e\u00edte.
    \nKontaktujte n\u00e1s je\u0161t\u011b dnes a z\u00edskejte v\u00edce informac\u00ed. <\/p>\n

    [\/et_pb_text][et_pb_text admin_label=“Short Contact Form (dark background)“ _builder_version=“4.15.1″ _module_preset=“default“ background_layout=“dark“ global_module=“40487″ global_colors_info=“{}“]<\/p>\n