[et_pb_section fb_built=“1″ admin_label=“Hero“ _builder_version=“4.15″ background_image=“https:\/\/moodmedia.com\/wp-content\/uploads\/2016\/06\/scentresearchhead.jpg“ global_colors_info=“{}“][et_pb_row column_structure=“2_3,1_3″ _builder_version=“4.15″ custom_padding=“0px||0px|“ global_colors_info=“{}“][et_pb_column type=“2_3″ _builder_version=“4.15″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_text admin_label=“Mood SCENT“ _builder_version=“4.15″ header_font_size=“24px“ background_layout=“dark“ saved_tabs=“all“ global_colors_info=“{}“]<\/p>\n
N\u00c1LADA :<\/span> V\u016eN\u011a<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=“1_3″ _builder_version=“4.15″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=“3_4,1_4″ _builder_version=“4.15″ background_size=“initial“ background_position=“top_left“ background_repeat=“repeat“ global_colors_info=“{}“][et_pb_column type=“3_4″ _builder_version=“4.15″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_text _builder_version=“4.15″ background_layout=“dark“ global_colors_info=“{}“]<\/p>\n V\u011bd\u011bli jste, \u017ee n\u00e1\u0161 \u010dich je nejsiln\u011bj\u0161\u00ed z p\u011bti smysl\u016f? To je pravda. Ve skute\u010dnosti existuje nep\u0159ebern\u00e9 mno\u017estv\u00ed marketingov\u00fdch v\u00fdzkum\u016f v\u016fn\u011b, kter\u00e9 demonstruj\u00ed jej\u00ed s\u00edlu a dopad v r\u016fzn\u00fdch obchodn\u00edch prost\u0159ed\u00edch. V tomto \u010dl\u00e1nku shrnujeme n\u011bkter\u00e9 z nejrelevantn\u011bj\u0161\u00edch statistik a vysv\u011btlujeme trochu v\u011bdy za Scent Marketing. Na konci budete l\u00e9pe rozum\u011bt tomu, jak efektivn\u011b vyu\u017e\u00edt Scent Marketing ve va\u0161em podnik\u00e1n\u00ed.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=“1_4″ _builder_version=“4.15″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_text admin_label=“Text“ _builder_version=“4.15″ background_layout=“dark“ global_colors_info=“{}“]<\/p>\n Kliknut\u00edm n\u00ed\u017ee si st\u00e1hnete tyto statistiky v infografice k tisku.<\/p>\n [\/et_pb_text][et_pb_button button_url=“https:\/\/moodmedia.com\/wp-content\/uploads\/2020\/02\/2019-Scent-Facts.pdf“ url_new_window=“on“ button_text=“St\u00e1hnout te\u010f“ button_alignment=“left“ admin_label=“Mood Contact Button“ _builder_version=“4.13.0″ custom_button=“on“ button_text_color=“#ffffff“ button_bg_color=“#cd102f“ button_border_color=“#cd102f“ button_icon=“=||divi||400″ button_icon_color=“#cd102f“ background_layout=“dark“ button_text_color_hover=“#cd102f“ button_border_color_hover=“#ffffff“ button_letter_spacing_hover=“0″ button_bg_color_hover=“#ffffff“ saved_tabs=“all“ global_colors_info=“{}“ button_text_size__hover_enabled=“off“ button_one_text_size__hover_enabled=“off“ button_two_text_size__hover_enabled=“off“ button_text_color__hover_enabled=“on“ button_text_color__hover=“#cd102f“ button_one_text_color__hover_enabled=“off“ button_two_text_color__hover_enabled=“off“ button_border_width__hover_enabled=“off“ button_one_border_width__hover_enabled=“off“ button_two_border_width__hover_enabled=“off“ button_border_color__hover_enabled=“on“ button_border_color__hover=“#ffffff“ button_one_border_color__hover_enabled=“off“ button_two_border_color__hover_enabled=“off“ button_border_radius__hover_enabled=“off“ button_one_border_radius__hover_enabled=“off“ button_two_border_radius__hover_enabled=“off“ button_letter_spacing__hover_enabled=“on“ button_letter_spacing__hover=“0″ button_one_letter_spacing__hover_enabled=“off“ button_two_letter_spacing__hover_enabled=“off“ button_bg_color__hover_enabled=“on“ button_bg_color__hover=“#ffffff“ button_one_bg_color__hover_enabled=“off“ button_two_bg_color__hover_enabled=“off“][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ admin_label=“Scent & Cognition“ _builder_version=“4.15″ global_colors_info=“{}“][et_pb_row column_structure=“1_2,1_2″ _builder_version=“4.15″ global_colors_info=“{}“][et_pb_column type=“1_2″ _builder_version=“4.15″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_text _builder_version=“4.15″ global_colors_info=“{}“]<\/p>\n \u010cichov\u00fd nerv \u0159\u00edd\u00ed n\u00e1\u0161 \u010dich a je p\u0159\u00edmo spojen s \u010d\u00e1st\u00ed mozku, kter\u00e1 monitoruje vzpom\u00ednky a emoce. V\u016fn\u011b jako takov\u00e1 ovliv\u0148uje n\u00e1ladu, koncentraci, vybavov\u00e1n\u00ed pam\u011bti a emoce. Ve skute\u010dnosti je 75 % v\u0161ech emoc\u00ed generovan\u00fdch ka\u017ed\u00fd den zp\u016fsobeno \u010dichem<\/strong> , a proto je 100kr\u00e1t pravd\u011bpodobn\u011bj\u0161\u00ed, \u017ee si zapamatujeme n\u011bco, co c\u00edt\u00edme, ne\u017e n\u011bco, co vid\u00edme, sly\u0161\u00edme nebo se dot\u00fdk\u00e1me. Dal\u0161\u00ed pr\u016fzkum marketingu v\u016fn\u00ed ukazuje, \u017ee po vystaven\u00ed p\u0159\u00edjemn\u00fdm v\u016fn\u00edm doch\u00e1z\u00ed ke 40% zlep\u0161en\u00ed n\u00e1lady.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=“1_2″ _builder_version=“4.15″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_text _builder_version=“4.15″ global_colors_info=“{}“]<\/p>\n International Flavors & Fragrances, Inc.<\/a> vyvinula samoobslu\u017enou kvantitativn\u00ed metodu, kter\u00e1 m\u011b\u0159\u00ed subjektivn\u00ed zm\u011bny n\u00e1lady vyvolan\u00e9 v\u016fn\u011bmi. Zjistili, \u017ee v\u016fn\u011b ovliv\u0148uje osm hlavn\u00edch faktor\u016f n\u00e1lady, v\u010detn\u011b: podr\u00e1\u017ed\u011bn\u00ed, stresu, deprese, apatie, zv\u00fd\u0161en\u00ed pocitu \u0161t\u011bst\u00ed, smyslnosti, relaxace a stimulace.<\/p>\n Studie institutu Sense of Smell ukazuje, \u017ee zat\u00edmco vizu\u00e1ln\u00ed vybavov\u00e1n\u00ed obraz\u016f kles\u00e1 na p\u0159ibli\u017en\u011b 50 % po pouh\u00fdch t\u0159ech m\u011bs\u00edc\u00edch, lid\u00e9 si pachy vybavuj\u00ed s p\u0159esnost\u00ed 65 % po cel\u00e9m roce. Podobn\u011b studie proveden\u00e1 na Rockefellerov\u011b univerzit\u011b ukazuje, \u017ee kr\u00e1tkodob\u011b si pamatujeme pouze 1 % toho, \u010deho se dot\u00fdk\u00e1me, 2 % toho, co sly\u0161\u00edme, 5 % toho, co vid\u00edme, 15 % toho, co ochutn\u00e1me a 35 % toho, co co c\u00edt\u00edme.<\/p>\n Tyto statistiky jsou jen n\u011bkter\u00e9 z mnoha d\u016fvod\u016f, pro\u010d lidi p\u0159irozen\u011b p\u0159itahuj\u00ed v\u016fn\u011b v produktech, kter\u00e9 si vyb\u00edr\u00e1me, a v na\u0161em ka\u017edodenn\u00edm prost\u0159ed\u00ed.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=“4.15″ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.15″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_image src=“https:\/\/moodmedia.com\/wp-content\/uploads\/2020\/02\/facts-1.jpg“ align_tablet=“center“ align_phone=““ align_last_edited=“on|desktop“ _builder_version=“4.15″ animation_style=“slide“ animation_direction=“bottom“ animation_duration=“500ms“ global_colors_info=“{}“][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ admin_label=“Benefits For Business“ _builder_version=“4.15″ global_colors_info=“{}“][et_pb_row column_structure=“1_3,2_3″ _builder_version=“4.15″ global_colors_info=“{}“][et_pb_column type=“1_3″ _builder_version=“4.15″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_text _builder_version=“4.15″ global_colors_info=“{}“]<\/p>\n Scent marketing je i nad\u00e1le rostouc\u00edm trendem, kter\u00fd je \u00fa\u010dinn\u00fd v obchodn\u00edm prost\u0159ed\u00ed. Co m\u016f\u017ee v\u016fn\u011b ud\u011blat pro va\u0161i firmu?<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=“2_3″ _builder_version=“4.15″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_text _builder_version=“4.15″ global_colors_info=“{}“]<\/p>\n Budujte hodnotu.<\/strong> Nakupuj\u00edc\u00ed sp\u00ed\u0161e vn\u00edmaj\u00ed navon\u011bn\u00e9 prostory jako luxusn\u011bj\u0161\u00ed a luxusn\u011bj\u0161\u00ed. Nap\u0159\u00edklad studie Nike uk\u00e1zala, \u017ee marketing v\u016fn\u011b pozitivn\u011b ovlivnil vhodnost obuvi u 84 % subjekt\u016f a tito z\u00e1kazn\u00edci byli ochotni zaplatit o 10\u201320 % v\u00edce ve vo\u0148av\u00e9m prost\u0159ed\u00ed za produkty, kter\u00e9 si p\u0159\u00e1li.<\/p>\n Prodlu\u017ete dobu setrv\u00e1n\u00ed z\u00e1kazn\u00edka.<\/strong> Nakupuj\u00edc\u00ed maj\u00ed tendenci z\u016fstat d\u00e9le v m\u00edstech pou\u017e\u00edvaj\u00edc\u00edch vonn\u00fd roztok, v pr\u016fm\u011bru nejm\u00e9n\u011b 15 minut. Marketingov\u00fd pr\u016fzkum v\u016fn\u00ed uk\u00e1zal, \u017ee z\u00e1kazn\u00edci Samsung podcenili skute\u010dnou dobu n\u00e1kupu o 26 % a nav\u0161t\u00edvili t\u0159ikr\u00e1t v\u00edce kategori\u00ed produkt\u016f, kdy\u017e byli vystaveni tematick\u00fdm v\u016fn\u00edm. Dal\u0161\u00ed studie v kasinu prok\u00e1zala 45% n\u00e1r\u016fst p\u0159\u00edjm\u016f z hrac\u00edch automat\u016f ve von\u00edc\u00edch oblastech a 40% n\u00e1r\u016fst doby setrv\u00e1n\u00ed ve srovn\u00e1n\u00ed s. oblasti bez v\u016fn\u011b.<\/p>\n Zvy\u0161te produktivitu a spokojenost zam\u011bstnanc\u016f.<\/strong> Jedna japonsk\u00e1 spole\u010dnost zjistila, \u017ee levandule a jasm\u00edn zklid\u0148uj\u00ed stres oper\u00e1tora zad\u00e1v\u00e1n\u00ed dat, zat\u00edmco citronov\u00e1 v\u016fn\u011b zvy\u0161uje produktivitu a\u017e o 54 %.<\/p>\n Propagujte t\u00e9ma nebo produkt.<\/strong> V\u016fn\u011b m\u016f\u017ee p\u0159idat charakter tematick\u00e9mu prost\u0159ed\u00ed, pomoci z\u00e1kazn\u00edk\u016fm \u201eut\u00e9ct\u201c na jin\u00e9 m\u00edsto nebo propagovat produkt. Nap\u0159\u00edklad: Zn\u00e1m\u00fd no\u010dn\u00ed klub v Lond\u00fdn\u011b zdvojn\u00e1sobil prodej ur\u010dit\u00e9ho n\u00e1poje Malibu t\u00edm, \u017ee do atmosf\u00e9ry vnesl kokosovou v\u016fni.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ admin_label=“Benefits For Healthcare“ _builder_version=“4.15″ background_image=“https:\/\/moodmedia.com\/wp-content\/uploads\/2018\/07\/2018healthtv.jpg“ parallax=“on“ parallax_method=“off“ global_colors_info=“{}“][et_pb_row column_structure=“1_2,1_2″ _builder_version=“4.15″ global_colors_info=“{}“][et_pb_column type=“1_2″ _builder_version=“4.15″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_text _builder_version=“4.15″ text_font=“||||||||“ global_colors_info=“{}“]<\/p>\n V\u011bdci zjistili, \u017ee pou\u017e\u00edv\u00e1n\u00ed v\u016fn\u00ed m\u016f\u017ee pomoci sn\u00ed\u017eit \u00fazkost mezi pacienty. Vanilka m\u016f\u017ee nap\u0159\u00edklad sn\u00ed\u017eit klaustrofobii v za\u0159\u00edzen\u00edch pro magnetickou rezonanci, uklidnit p\u0159edopera\u010dn\u00ed a zubn\u00ed pacienty a m\u016f\u017ee sn\u00ed\u017eit zru\u0161en\u00ed pacient\u016f.<\/p>\n Neutralizuj\u00edc\u00ed nep\u0159\u00edjemn\u00e9 pachy pro pacienty se zv\u00fd\u0161en\u00fdm \u010dichem tak\u00e9 uklidn\u00ed a uklidn\u00ed. Citrus povzn\u00e1\u0161\u00ed a pom\u00e1h\u00e1 zm\u00edrnit \u00fazkost.<\/p>\n V americk\u00e9m studijn\u00edm f\u00f3ru za\u017eili pacienti, kte\u0159\u00ed byli vystaveni sladk\u00e9 v\u016fni podobn\u00e9 vanilce, o 63 % men\u0161\u00ed celkovou \u00fazkost ne\u017e ti, kte\u0159\u00ed nebyli vystaveni. V\u016fn\u011b nejen sni\u017euje stres, ale m\u016f\u017ee tak\u00e9 ovlivnit n\u00e1\u0161 sp\u00e1nek. M\u00e1ta peprn\u00e1 dok\u00e1\u017ee stimulovat mozek a t\u00edm naru\u0161ovat sp\u00e1nek. Heliotropin, v\u016fn\u011b podobn\u00e1 vanilce, v\u0161ak m\u016f\u017ee uvolnit mozek a zlep\u0161it sp\u00e1nek.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=“1_2″ _builder_version=“4.15″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_text _builder_version=“4.15″ background_color=“#f8f8f8″ custom_padding=“50px|50px|50px|50px“ global_colors_info=“{}“]<\/p>\n Celebration Health, zdravotnick\u00e9 za\u0159\u00edzen\u00ed floridsk\u00e9 nemocnice um\u00edst\u011bn\u00e9 v Disneyho m\u011bst\u011b Celebration, m\u011blo v\u00e1\u017en\u00fd probl\u00e9m s pacienty, kte\u0159\u00ed na posledn\u00ed chv\u00edli ru\u0161ili sch\u016fzky na magnetick\u00e9 rezonanci. Tato zru\u0161en\u00ed nebylo mo\u017en\u00e9 v\u010das vyplnit a v kone\u010dn\u00e9m d\u016fsledku by vedla ke ztr\u00e1t\u011b p\u0159\u00edjm\u016f. Nemocnice hledala \u0159e\u0161en\u00ed, jak tato zru\u0161en\u00ed omezit.<\/p>\n Celebration Health se tedy stala kreativn\u00ed. Sv\u00e9 odd\u011blen\u00ed magnetick\u00e9 rezonance p\u0159ejmenovali na \u201eSeaside Imaging\u201c a prom\u011bnili ho v relaxa\u010dn\u00ed prost\u0159ed\u00ed s pl\u00e1\u017eovou t\u00e9matikou. Pl\u00e1\u017eov\u00e9 n\u00e1st\u011bnn\u00e9 malby byly namalov\u00e1ny na st\u011bn\u00e1ch v cel\u00e9 \u010dek\u00e1rn\u011b a \u0161atny a \u017eidle byly nahrazeny d\u0159ev\u011bn\u00fdmi houpac\u00edmi k\u0159esly a skl\u00e1dac\u00edmi leh\u00e1tky. I samotn\u00fd p\u0159\u00edstroj MRI se prom\u011bnil ve velk\u00fd hrad z p\u00edsku. Spole\u010dnost Mood Media dodala parf\u00e9my s pl\u00e1\u017eovou tematikou, aby dokon\u010dila tento revolu\u010dn\u00ed p\u0159\u00edstup. V\u00fdsledek \u2013 50% sn\u00ed\u017een\u00ed storna.<\/strong><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ admin_label=“Contact Preface“ _builder_version=“4.15″ background_image=“https:\/\/moodmedia.com\/wp-content\/uploads\/2019\/05\/2019-scent.jpg“ parallax=“on“ parallax_method=“off“ global_colors_info=“{}“][et_pb_row _builder_version=“4.15″ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.15″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_text _builder_version=“4.15.1″ text_font=“||||||||“ text_orientation=“center“ background_layout=“dark“ hover_enabled=“0″ global_colors_info=“{}“ sticky_enabled=“0″]<\/p>\n Chcete vyu\u017e\u00edt s\u00edlu Scent Marketingu ve sv\u00e9m podnik\u00e1n\u00ed? Kontaktujte n\u00e1s<\/a> je\u0161t\u011b dnes a zjist\u011bte v\u00edce o cen\u00e1ch a mo\u017enostech bal\u00ed\u010dk\u016f.<\/p>\nV\u00ddZKUM MARKETINGU V\u016eN\u011a<\/h1>\n
Z\u00cdSKEJTE INFOGRAFICKOU V\u016eN\u011a<\/p>\n
V\u016eN\u011a A POZN\u00c1N\u00cd<\/h2>\n
V\u00ddHODY PRO FIRMY<\/h2>\n
V\u00ddHODY V\u016eN\u00cd MARKETINGU VE ZDRAVOTNICTV\u00cd<\/h2>\n
P\u0158\u00cdPADOV\u00c1 STUDIE: OSLAVA ZDRAV\u00cd<\/span><\/h3>\n