[et_pb_section fb_built=“1″ admin_label=“Hero“ _builder_version=“4.27.0″ _module_preset=“default“ background_color=“#878787″ use_background_color_gradient=“on“ background_color_gradient_direction=“90deg“ background_color_gradient_stops=“#000000 0%|rgba(0,0,0,0) 100%“ background_color_gradient_overlays_image=“on“ background_image=“https:\/\/moodmedia.com\/wp-content\/uploads\/2024\/12\/north-face-hero-new-3.webp“ background_blend=“multiply“ min_height=“50vh“ global_colors_info=“{}“][et_pb_row column_structure=“3_5,2_5″ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_column type=“3_5″ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_image src=“https:\/\/moodmedia.com\/wp-content\/uploads\/2025\/02\/2025-Winners-logo-small-1.png“ title_text=“2025-Winners-logo-small-1″ _builder_version=“4.27.0″ _module_preset=“default“ max_width=“200px“ global_colors_info=“{}“][\/et_pb_image][et_pb_text _builder_version=“4.25.0″ _module_preset=“default“ background_layout=“dark“ global_colors_info=“{}“]<\/p>\n
[\/et_pb_text][et_pb_button button_url=“#contact“ button_text=“Kontaktujte n\u00e1s“ button_alignment=“left“ button_alignment_tablet=“left“ button_alignment_phone=“left“ button_alignment_last_edited=“off|desktop“ module_class=“mbutton“ _builder_version=“4.25.0″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_button][\/et_pb_column][et_pb_column type=“2_5″ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ admin_label=“About Section“ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_row column_structure=“1_2,1_2″ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_column type=“1_2″ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.27.0″ _module_preset=“default“ global_colors_info=“{}“]<\/p>\n
Spole\u010dnost The North Face je ji\u017e od roku 1966 rozhoduj\u00edc\u00edm dodavatelem vybaven\u00ed pro cestovatele a dobrodruhy z cel\u00e9ho sv\u011bta. Krom\u011b toho, \u017ee zna\u010dka poskytuje prvot\u0159\u00eddn\u00ed vybaven\u00ed pro batohy, expedice a outdoorov\u00e9 aktivity, neust\u00e1le posouv\u00e1 hranice v oblasti v\u00fdkonu a inovac\u00ed na retail.<\/p>\n
Po trval\u00e9m r\u016fstu na lond\u00fdnsk\u00e9 Regent Street se spole\u010dnost The North Face chopila p\u0159\u00edle\u017eitosti zm\u011bnit svou p\u0159\u00edtomnost na retail a roz\u0161\u00ed\u0159ila sv\u016fj vlajkov\u00fd obchod o 33 %, \u010d\u00edm\u017e vytvo\u0159ila na dvou podla\u017e\u00edch prostor o rozloze 10 000 \u010dtvere\u010dn\u00edch stop.<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=“1_2″ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_image src=“https:\/\/moodmedia.com\/wp-content\/uploads\/2024\/12\/tnf-front.webp“ alt=“Vchod do impozantn\u00edho a zrekonstruovan\u00e9ho obchodu The North Face na Regent Street v Lond\u00fdn\u011b“ title_text=“Vchod do impozantn\u00edho a zrekonstruovan\u00e9ho obchodu The North Face na Regent Street v Lond\u00fdn\u011b“ force_fullwidth=“on“ _builder_version=“4.27.0″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ admin_label=“Objective“ _builder_version=“4.27.0″ _module_preset=“default“ background_color=“#000000″ background_enable_image=“off“ background_blend=“multiply“ global_colors_info=“{}“][et_pb_row _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.27.0″ _module_preset=“default“ text_orientation=“center“ background_layout=“dark“ global_colors_info=“{}“]<\/p>\n
Spole\u010dnost Mood Media byla pov\u011b\u0159ena p\u0159em\u011bnou \u0161pi\u010dkov\u00e9ho prodejn\u00edho m\u00edsta na \u00fanik z lond\u00fdnsk\u00e9ho m\u011bstsk\u00e9ho ruchu. Obchod se musel st\u00e1t prost\u0159ed\u00edm, kter\u00e9 bude inspirovat k objevov\u00e1n\u00ed a dobrodru\u017estv\u00ed. <\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ admin_label=“Solution“ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_row _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.27.0″ _module_preset=“default“ text_orientation=“center“ global_colors_info=“{}“]<\/p>\n
D\u00edky strategick\u00e9 spolupr\u00e1ci vytvo\u0159ily spole\u010dnosti Mood Media a The North Face inovativn\u00ed prost\u0159ed\u00ed, kter\u00e9 hladce propojuje digit\u00e1ln\u00ed technologie s hmatov\u00fdmi z\u00e1\u017eitky. V\u00fdsledkem je pr\u016fkopnick\u00fd prostor, kter\u00fd zapojuje v\u0161echny smysly a nov\u011b definuje z\u00e1\u017eitkov\u00fd maloobchod<\/a>. <\/p>\n Pod\u00edvejme se na ty nejzaj\u00edmav\u011bj\u0161\u00ed \u010d\u00e1sti…<\/p>\n [\/et_pb_text][et_pb_video src=“https:\/\/youtu.be\/wL243qvzPdQ?si=h61Bj75413N0ptFn“ image_src=“https:\/\/moodmedia.com\/wp-content\/uploads\/2024\/12\/tnf-placeholder.webp“ _builder_version=“4.27.0″ _module_preset=“default“ hover_enabled=“0″ global_colors_info=“{}“ sticky_enabled=“0″][\/et_pb_video][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=“1_2,1_2″ _builder_version=“4.16″ _module_preset=“default“ collapsed=“off“ global_colors_info=“{}“][et_pb_column type=“1_2″ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.27.0″ _module_preset=“default“ global_colors_info=“{}“]<\/p>\n Srdcem obchodu je technologick\u00fd z\u00e1zrak – na zak\u00e1zku zkonstruovan\u00e1 360stup\u0148ov\u00e1 projek\u010dn\u00ed kopule, kter\u00e1 slou\u017e\u00ed jako pohlcuj\u00edc\u00ed z\u00e1kladn\u00ed t\u00e1bor. Tato instalace, teprve druh\u00e1 sv\u00e9ho druhu na sv\u011bt\u011b, prom\u011b\u0148uje stan The North Face v neoby\u010dejn\u00e9 digit\u00e1ln\u00ed pl\u00e1tno. <\/p>\n P\u011bt synchronizovan\u00fdch projektor\u016f Optoma vyu\u017e\u00edv\u00e1 pokro\u010dilou projek\u010dn\u00ed technologii Vioso a vytv\u00e1\u0159\u00ed tak p\u016fsobiv\u00fd z\u00e1\u017eitek d\u00edky obsahu generovan\u00e9mu um\u011blou inteligenc\u00ed, kter\u00fd p\u0159ech\u00e1z\u00ed ze dne na noc a m\u011bn\u00ed se podle ro\u010dn\u00edch obdob\u00ed. T\u0159icetiminutov\u00e1 vizu\u00e1ln\u00ed cesta, umocn\u011bn\u00e1 p\u0159\u00edrodn\u00edmi zvukov\u00fdmi kulisami a vlastn\u00edmi v\u016fn\u011bmi, p\u0159enese n\u00e1v\u0161t\u011bvn\u00edky z ulic m\u011bsta do odlehl\u00fdch m\u00edst divo\u010diny. <\/p>\n [\/et_pb_text][et_pb_text _builder_version=“4.27.0″ _module_preset=“default“ global_colors_info=“{}“]<\/p>\n \u010cichov\u00fd z\u00e1\u017eitek v obchod\u011b se soust\u0159ed\u00ed na \u201eB\u00edl\u00fd pep\u0159\u201c – na zak\u00e1zku vyvinutou v\u016fni, kter\u00e1 tuto \u00fachvatnou cestu je\u0161t\u011b umoc\u0148uje. Tento sofistikovan\u00fd profil v\u016fn\u011b<\/a> kombinuje vrchn\u00ed t\u00f3ny zelen\u00e9ho citrusu a bergamotu, je\u017e zachycuj\u00ed sv\u011b\u017eest venkovn\u00edho vzduchu, prost\u0159edn\u00ed t\u00f3ny lilie a r\u016f\u017ee, kter\u00e9 dod\u00e1vaj\u00ed p\u0159irozenou h\u0159ejivost, a z\u00e1kladn\u00ed t\u00f3ny cedrov\u00e9ho d\u0159eva, pa\u010duli, pi\u017ema a jantaru, kter\u00e9 z\u00e1\u017eitek uzem\u0148uj\u00ed zemit\u00fdmi prvky. <\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=“1_2″ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_image src=“https:\/\/moodmedia.com\/wp-content\/uploads\/2024\/12\/tnf-dome-2b.webp“ alt=“Na zak\u00e1zku navr\u017een\u00e1 projek\u010dn\u00ed kopule s 360stup\u0148ovou projekc\u00ed v srdci lond\u00fdnsk\u00e9ho obchodu The North Face na Regent Street“ title_text=“Na zak\u00e1zku navr\u017een\u00e1 projek\u010dn\u00ed kopule s 360stup\u0148ovou projekc\u00ed v srdci lond\u00fdnsk\u00e9ho obchodu The North Face na Regent Street“ force_fullwidth=“on“ _builder_version=“4.27.0″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=“4.25.0″ _module_preset=“default“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.25.0″ _module_preset=“default“ global_colors_info=“{}“][dsm_image_carousel gallery_ids=“2405614,2405633,2405652,2405671,2405690″ sizes=“medium_large“ slide_to_show=“3″ dots=“off“ grab=“off“ _builder_version=“4.27.0″ _module_preset=“default“ global_colors_info=“{}“][\/dsm_image_carousel][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=“3_5,2_5″ _builder_version=“4.27.0″ _module_preset=“default“ custom_margin=“0px||||false|false“ custom_padding=“0px||||false|false“ global_colors_info=“{}“][et_pb_column type=“3_5″ _builder_version=“4.27.0″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.27.0″ _module_preset=“default“ global_colors_info=“{}“]<\/p>\n Venkovn\u00ed z\u00f3na je vybavena v\u00fdraznou LED st\u011bnou<\/a> o rozloze 12,75 m2, kter\u00e1 slou\u017e\u00ed jako dynamick\u00e9 pl\u00e1tno pro vypr\u00e1v\u011bn\u00ed p\u0159\u00edb\u011bh\u016f zna\u010dky. D\u00edky vysoce p\u0159esn\u00e9 zobrazovac\u00ed technologii s rozte\u010d\u00ed 2,5 pixelu poskytuje st\u011bna ostr\u00e9 a \u017eiv\u00e9 obrazy, kter\u00e9 dopl\u0148uj\u00ed atmosf\u00e9ru obchodu. Obsah hladce spojuje vypr\u00e1v\u011bn\u00ed o zna\u010dce s vypr\u00e1v\u011bn\u00edm o produktech a vytv\u00e1\u0159\u00ed poutav\u00fd vizu\u00e1ln\u00ed z\u00e1\u017eitek, kter\u00fd n\u00e1v\u0161t\u011bvn\u00edky p\u0159itahuje v prostoru. <\/p>\n [\/et_pb_text][et_pb_text _builder_version=“4.27.0″ _module_preset=“default“ global_colors_info=“{}“]<\/p>\n Z\u00e1vazek spole\u010dnosti The North Face k objevov\u00e1n\u00ed o\u017e\u00edv\u00e1 v koutku v\u011bnovan\u00e9m udr\u017eiteln\u00e9mu rozvoji v obchod\u011b. Tato oblast p\u0159esahuje r\u00e1mec pouh\u00e9ho vystaven\u00ed a prost\u0159ednictv\u00edm dynamick\u00e9ho digit\u00e1ln\u00edho obsahu oslavuje oddanost zna\u010dky spr\u00e1v\u011b \u017eivotn\u00edho prost\u0159ed\u00ed. Displeje v koutku odr\u00e1\u017eej\u00ed textury a barvy p\u0159\u00edrody a z\u00e1rove\u0148 informuj\u00ed n\u00e1v\u0161t\u011bvn\u00edky o iniciativ\u00e1ch spole\u010dnosti The North Face v oblasti recyklovateln\u00e9ho designu v\u00fdrobk\u016f a ochrany divo\u010diny. Interaktivn\u00ed prvky vyb\u00edzej\u00ed z\u00e1kazn\u00edky, aby se zapojili do program\u016f zna\u010dky pro op\u011btovn\u00e9 pou\u017eit\u00ed, dopl\u0148ov\u00e1n\u00ed a opravy, \u010d\u00edm\u017e se udr\u017eitelnost st\u00e1v\u00e1 hmatatelnou a realizovatelnou. <\/p>\n [\/et_pb_text][et_pb_text _builder_version=“4.27.0″ _module_preset=“default“ global_colors_info=“{}“]<\/p>\n Pe\u010dliv\u011b sestaven\u00e9 playlisty<\/a> The North Face spojuj\u00ed \u017e\u00e1nry tradi\u010dn\u011b spojen\u00e9 s aktivitami v p\u0159\u00edrod\u011b – indie rock a energickou elektronickou hudbu – s velkom\u011bstsk\u00fdmi styly, jako je nu-soul, nu-funk a sou\u010dasn\u00fd progresivn\u00ed pop. Promy\u0161len\u00e1 struktura playlist\u016f pro obdob\u00ed \u0161pi\u010dky a mimo \u0161pi\u010dku zaji\u0161\u0165uje, \u017ee energie po cel\u00fd den odpov\u00edd\u00e1 rytmu obchodu. Tato pohlcuj\u00edc\u00ed zvukov\u00e1 kulisa, kter\u00e1 je dod\u00e1v\u00e1na prost\u0159ednictv\u00edm komplexn\u00edho zvukov\u00e9ho a \u0159\u00eddic\u00edho syst\u00e9mu Q-SYS, vytv\u00e1\u0159\u00ed soudr\u017enou atmosf\u00e9ru, kter\u00e1 se rozprost\u00edr\u00e1 nap\u0159\u00ed\u010d v\u0161emi prodejnami The North Face EMEA. <\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=“2_5″ _builder_version=“4.27.0″ _module_preset=“default“ global_colors_info=“{}“][dsm_animated_gradient_text animated_gradient_text=“%22Pro n\u00e1s je obchod m\u00edstem zv\u011bdavosti a objevov\u00e1n\u00ed," \u0159ekl Cerletti. "Chceme, aby se z\u00e1kazn\u00edk p\u0159i vstupu do na\u0161eho obchodu p\u0159enesl do p\u0159\u00edrody; proto jsme pracovali s p\u011bti smysly, co\u017e je kl\u00ed\u010dov\u00e9 pro pohlcuj\u00edc\u00ed z\u00e1\u017eitek, kter\u00fd m\u016f\u017ee inspirovat na\u0161eho z\u00e1kazn\u00edka, aby \u0161el ven a prozkoum\u00e1val.%22″ heading_html_tag=“h4″ gradient_one_color=“#5bc4ba“ gradient_two_color=“#799ae6″ gradient_three_color=“#a80059″ _builder_version=“4.27.0″ _module_preset=“default“ header_font_size=“30px“ header_line_height=“1.2em“ global_colors_info=“{}“][\/dsm_animated_gradient_text][et_pb_text _builder_version=“4.27.0″ _module_preset=“default“ global_colors_info=“{}“]- Martina Cerletti, \u0159editelka maloobchodn\u00edho marketingu spole\u010dnosti The North Face EMEA[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ _builder_version=“4.25.0″ _module_preset=“default“ background_color=“#eeeeee“ global_colors_info=“{}“][et_pb_row column_structure=“2_5,3_5″ _builder_version=“4.16″ _module_preset=“default“ collapsed=“off“ global_colors_info=“{}“][et_pb_column type=“2_5″ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_image src=“https:\/\/moodmedia.com\/wp-content\/uploads\/2024\/12\/tnf-video-wall.webp“ alt=“Mood Media P\u0159\u00edpadov\u00e1 studie – The North Face“ title_text=“Mood Media P\u0159\u00edpadov\u00e1 studie – The North Face“ force_fullwidth=“on“ _builder_version=“4.27.0″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_image][\/et_pb_column][et_pb_column type=“3_5″ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.27.0″ _module_preset=“default“ global_colors_info=“{}“]<\/p>\n Nov\u011b zrekonstruovan\u00fd obchod na Regent Street vytvo\u0159il v lond\u00fdnsk\u00e9m maloobchodn\u00edm prost\u0159ed\u00ed n\u011bco mimo\u0159\u00e1dn\u00e9ho. Na m\u00edst\u011b je k dispozici exkluzivn\u00ed zna\u010dkov\u00e9 oble\u010den\u00ed The North Face Regent Street, kter\u00e9 je pro milovn\u00edky zna\u010dky p\u00e1dn\u00fdm d\u016fvodem k n\u00e1v\u0161t\u011bv\u011b. Skute\u010dn\u00fd \u00fasp\u011bch v\u0161ak spo\u010d\u00edv\u00e1 v prom\u011bn\u011b obchodu v destinaci, kter\u00e1 oslavuje p\u0159\u00edrodn\u00ed i m\u011bstskou krajinu. <\/p>\n Na projekt dohl\u00ed\u017eel Rim Posthumus, Global Account Management Director spole\u010dnosti Mood Media, spole\u010dn\u011b s \u0161ir\u0161\u00edm t\u00fdmem Mood Media a The North Face. Poznamen\u00e1v\u00e1: \u201eNa tento projekt m\u016f\u017eeme b\u00fdt opravdu hrd\u00ed. Tolik jin\u00fdch zna\u010dek by vyu\u017eilo st\u0159ed obchodu jako prodejn\u00ed p\u0159\u00edle\u017eitost, ale The North Face jej zasv\u011btil tomu, aby byl pln\u011b pohlcuj\u00edc\u00edm prostorem. Pozornost v\u011bnovan\u00e1 detail\u016fm je neuv\u011b\u0159iteln\u00e1.\u201c<\/em> <\/p>\n Tento obchod m\u00e1 \u0161ir\u0161\u00ed dopad ne\u017e jen tradi\u010dn\u00ed maloobchodn\u00ed ukazatele. Inovativn\u00ed p\u0159\u00edstup vykazuje pozoruhodn\u00e9 v\u00fdsledky v zapojen\u00ed z\u00e1kazn\u00edk\u016f, p\u0159i\u010dem\u017e imerzivn\u00ed prvky v\u00fdrazn\u011b zvy\u0161uj\u00ed dobu pobytu a opakovan\u00fdch n\u00e1v\u0161t\u011bv. Kombinace \u0161pi\u010dkov\u00e9 technologie a promy\u0161len\u00e9ho designu vytvo\u0159ila prostor, kter\u00fd rezonuje jak s outdoorov\u00fdmi nad\u0161enci, tak s m\u011bstsk\u00fdmi pr\u016fzkumn\u00edky, a dokazuje, \u017ee z\u00e1\u017eitkov\u00fd maloobchod m\u016f\u017ee \u00fasp\u011b\u0161n\u011b p\u0159eklenout propast mezi prezentac\u00ed produkt\u016f a vypr\u00e1v\u011bn\u00edm p\u0159\u00edb\u011bh\u016f o zna\u010dce. <\/p>\n D\u00edky pe\u010dliv\u011b vybran\u00e9 kombinaci pohled\u016f<\/a>, v\u016fn\u00ed<\/a> a zvuk\u016f<\/a>, kter\u00e1 se snoub\u00ed s hmatov\u00fdm z\u00e1\u017eitkem z nakupov\u00e1n\u00ed pr\u00e9miov\u00e9ho vybaven\u00ed The North Face, se pobo\u010dka na Regent Street stala miln\u00edkem inovativn\u00edho designu retail. Je d\u016fkazem toho, jak se fyzick\u00e9 prostoryretail <\/a> mohou vyv\u00edjet tak, aby spl\u0148ovaly m\u011bn\u00edc\u00ed se o\u010dek\u00e1v\u00e1n\u00ed z\u00e1kazn\u00edk\u016f a z\u00e1rove\u0148 z\u016fstaly v\u011brn\u00e9 d\u011bdictv\u00ed a hodnot\u00e1m zna\u010dky. <\/p>\n Vyzkou\u0161ejte si toto pr\u016fkopnick\u00e9 prost\u0159ed\u00ed retail na vlastn\u00ed k\u016f\u017ei na lond\u00fdnsk\u00e9 Regent Street 290, kde v srdci m\u011bsta o\u017e\u00edv\u00e1 objevitelsk\u00fd duch zna\u010dky The North Face.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ _builder_version=“4.27.0″ _module_preset=“default“ global_colors_info=“{}“][et_pb_row _builder_version=“4.27.0″ _module_preset=“default“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.27.0″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.27.0″ _module_preset=“default“ text_orientation=“center“ global_colors_info=“{}“]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=“1_2,1_2″ _builder_version=“4.27.0″ _module_preset=“default“ global_colors_info=“{}“][et_pb_column type=“1_2″ _builder_version=“4.27.0″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.27.0″ _module_preset=“default“ global_colors_info=“{}“]<\/p>\n O\u010dek\u00e1vejte, \u017ee z\u00e1\u017eitkov\u00fd maloobchod bude letos kl\u00ed\u010dov\u00fdm faktorem, kter\u00fd p\u0159il\u00e1k\u00e1 z\u00e1kazn\u00edky do obchod\u016f. V \u010dele stoj\u00ed americk\u00e1 outdoorov\u00e1 zna\u010dka The North Face, kter\u00e1 vyu\u017eila um\u011blou inteligenci (AI) k zaveden\u00ed „transforma\u010dn\u00ed… pr\u016flomov\u00e9 projek\u010dn\u00ed technologie“ v Lond\u00fdn\u011b ve sv\u00e9m vlajkov\u00e9m obchod\u011b na Regent Street. [\/et_pb_text][et_pb_text _builder_version=“4.27.0″ _module_preset=“default“ global_colors_info=“{}“]<\/p>\n Spole\u010dnost Mood Media nainstalovala ve vlajkov\u00e9 prodejn\u011b The North Face kopulovit\u00fd stan na m\u00edru s 360\u00b0 projekc\u00ed, zvukem a v\u016fn\u00ed. „Vizu\u00e1ln\u00ed a smyslov\u00e1 o\u00e1za“ s um\u011blou inteligenc\u00ed, kter\u00e1 nab\u00edz\u00ed „pravou atmosf\u00e9ru z\u00e1kladn\u00edho t\u00e1bora“, je sou\u010d\u00e1st\u00ed obchodu na lond\u00fdnsk\u00e9 Regent Street, kter\u00fd se rozrostl o 33 % na 10 000 \u010dtvere\u010dn\u00edch stop (929 metr\u016f \u010dtvere\u010dn\u00edch). [\/et_pb_text][et_pb_text _builder_version=“4.27.0″ _module_preset=“default“ global_colors_info=“{}“]<\/p>\n Spole\u010dnost The North Face ve spolupr\u00e1ci s Mood Media vytvo\u0159ila v Lond\u00fdn\u011b pohlcuj\u00edc\u00ed z\u00e1\u017eitek v basecampu, kter\u00fd kombinuje obsah generovan\u00fd um\u011blou inteligenc\u00ed s projek\u010dn\u00ed technologi\u00ed. Prom\u011bna vlajkov\u00e9 prodejny outdoorov\u00e9ho prodejce na Regent Street v Lond\u00fdn\u011b je podle tiskov\u00e9 zpr\u00e1vy uk\u00e1zkou budoucnosti z\u00e1\u017eitkov\u00e9ho maloobchodu. Roz\u0161\u00ed\u0159en\u00e1 prodejna o rozloze 10 000 \u010dtvere\u010dn\u00edch stop je vybavena prvn\u00ed 360stup\u0148ovou projek\u010dn\u00ed kopul\u00ed sv\u00e9ho druhu, kter\u00e1 vytv\u00e1\u0159\u00ed pohlcuj\u00edc\u00ed z\u00e1\u017eitek basecampu v maloobchodn\u00edm prost\u0159ed\u00ed. [\/et_pb_text][\/et_pb_column][et_pb_column type=“1_2″ _builder_version=“4.27.0″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.27.0″ _module_preset=“default“ global_colors_info=“{}“]<\/p>\n Chcete si u\u017e\u00edt pobyt venku, ani\u017e byste museli j\u00edt ven? Pak je pro v\u00e1s ned\u00e1vno otev\u0159en\u00e1 lond\u00fdnsk\u00e1 vlajkov\u00e1 lo\u010f The North Face t\u00edm prav\u00fdm m\u00edstem. Prodejce ve spolupr\u00e1ci s Mood Media vytvo\u0159il z\u00e1\u017eitkov\u00e9 prodejn\u00ed m\u00edsto vybaven\u00e9 velkoplo\u0161nou LED vizu\u00e1ln\u00ed st\u011bnou s kur\u00e1torsk\u00fdm obsahem, pe\u010dliv\u011b vybranou hudbou a dokonce i vlastn\u00ed v\u016fn\u00ed White Pepperwood, kter\u00e1 se vzduchem nese jako v\u016fn\u011b venku. [\/et_pb_text][et_pb_text _builder_version=“4.27.0″ _module_preset=“default“ global_colors_info=“{}“]<\/p>\n Spole\u010dnost Chain Store Age ned\u00e1vno hovo\u0159ila s Martinou Cerletti, marketingovou \u0159editelkou retail, The North Face EMEA (Evropa\/Bl\u00edzk\u00fd v\u00fdchod\/Afrika), o tom, jak tento prodejce outdoorov\u00e9ho oble\u010den\u00ed a vybaven\u00ed ve spolupr\u00e1ci s poskytovatelem z\u00e1\u017eitkov\u00fdch m\u00e9di\u00ed v prodejn\u00e1ch p\u0159ebudoval prostor lond\u00fdnsk\u00e9 prodejny tak, aby p\u0159esahoval r\u00e1mec tradi\u010dn\u00edho nakupov\u00e1n\u00ed. Mood Media aby poskytl integrovan\u00fd prostor, kter\u00fd kombinuje realistick\u00e9 virtu\u00e1ln\u00ed simulace p\u0159\u00edrody s fyzick\u00fdm n\u00e1kupn\u00edm prost\u0159ed\u00edm. [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ admin_label=“Case Study Contact“ module_id=“contact“ _builder_version=“4.16″ background_color=“#232323″ collapsed=“off“ global_colors_info=“{}“][et_pb_row _builder_version=“4.16″ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.16″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_text _builder_version=“4.27.0″ text_font=“||||||||“ text_orientation=“center“ background_layout=“dark“ custom_margin=“||||false|false“ global_colors_info=“{}“]<\/p>\n Kontaktujte n\u00e1s je\u0161t\u011b dnes a m\u016f\u017eete za\u010d\u00edt.<\/p>\n [\/et_pb_text][et_pb_text admin_label=“Short Contact Form (dark background)“ _builder_version=“4.15.1″ _module_preset=“default“ background_layout=“dark“ global_module=“40487″ global_colors_info=“{}“]<\/p>\nKupolov\u00fd stan<\/b><\/h3>\n
Vjemov\u00e9 inovace skrze s\u00edlu v\u016fn\u00ed<\/b><\/h3>\n
Dynamick\u00e9 vizu\u00e1ln\u00ed vypr\u00e1v\u011bn\u00ed p\u0159\u00edb\u011bhu skrze LED st\u011bnu<\/b><\/h3>\n
Koutek udr\u017eitelnosti<\/b><\/h3>\n
Inovace v oblasti zvuku: Soundtrack pro dobrodru\u017estv\u00ed<\/b><\/h3>\n
V\u00fdsledky<\/b><\/h2>\n
Doporu\u010den\u00e9 p\u0159\u00edb\u011bhy<\/b><\/h2>\n
Vlajkov\u00e1 lo\u010f The North Face na ulici Regent St se m\u011bn\u00ed a dopl\u0148uje technologiemi<\/b><\/h3>\n
V\u00edce informac\u00ed…<\/a><\/p>\nMood Media stav\u00ed projek\u010dn\u00ed kopulovit\u00fd stan v The North Face<\/b><\/h3>\n
V\u00edce informac\u00ed…<\/a><\/p>\nSpole\u010dnost The North Face spolupracuje s Mood Media na pohlcuj\u00edc\u00edm z\u00e1\u017eitku v z\u00e1kladn\u00edm t\u00e1bo\u0159e<\/b><\/h3>\n
V\u00edce informac\u00ed…<\/a><\/p>\nThe North Face apeluje na v\u0161ech p\u011bt smysl\u016f, aby p\u0159enesl venkovn\u00ed prost\u0159ed\u00ed do sv\u00e9 lond\u00fdnsk\u00e9 vlajkov\u00e9 lodi<\/b><\/h3>\n
V\u00edce informac\u00ed…<\/a><\/p>\nEXKLUZIVN\u011a: The North Face nasazuje v lond\u00fdnsk\u00e9 vlajkov\u00e9 lodi pohlcuj\u00edc\u00ed technologie<\/b><\/h3>\n
V\u00edce…<\/a><\/p>\nZlep\u0161ete zku\u0161enost z\u00e1kazn\u00edk\u016f<\/h2>\n