{"id":170114,"date":"2022-04-29T20:55:27","date_gmt":"2022-04-29T19:55:27","guid":{"rendered":"https:\/\/moodmedia.com\/uncategorized-cz\/zvyste-uroven-zazitku-ze-supermarketu-s-medii-v-obchode-2\/"},"modified":"2024-12-03T16:03:59","modified_gmt":"2024-12-03T16:03:59","slug":"zvyste-uroven-zazitku-ze-supermarketu-s-medii-v-obchode-2","status":"publish","type":"post","link":"https:\/\/moodmedia.com\/cz\/zdroje\/zvyste-uroven-zazitku-ze-supermarketu-s-medii-v-obchode-2\/","title":{"rendered":"Zvy\u0161te \u00farove\u0148 z\u00e1\u017eitku ze supermarketu s m\u00e9dii v obchod\u011b"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8220;1&#8243; _builder_version=&#8220;4.24.0&#8243; background_color=&#8220;#848484&#8243; background_image=&#8220;https:\/\/moodmedia.com\/wp-content\/uploads\/2022\/04\/shutterstock_1190010367_1400x700.jpg&#8220; background_blend=&#8220;multiply&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_row column_structure=&#8220;2_3,1_3&#8243; _builder_version=&#8220;4.16&#8243; background_size=&#8220;initial&#8220; background_position=&#8220;top_left&#8220; background_repeat=&#8220;repeat&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;2_3&#8243; _builder_version=&#8220;4.16&#8243; custom_padding=&#8220;|||&#8220; global_colors_info=&#8220;{}&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text _builder_version=&#8220;4.27.0&#8243; header_font=&#8220;|300|||||||&#8220; header_font_size=&#8220;72px&#8220; header_line_height=&#8220;1.01em&#8220; background_layout=&#8220;dark&#8220; hover_enabled=&#8220;0&#8243; header_font_size_tablet=&#8220;40px&#8220; header_font_size_phone=&#8220;40px&#8220; header_font_size_last_edited=&#8220;on|desktop&#8220; global_colors_info=&#8220;{}&#8220; sticky_enabled=&#8220;0&#8243;]<\/p>\n<h1><b>Zlep\u0161en\u00ed z\u00e1\u017eitku ze supermarketu<\/b> pomoc\u00ed m\u00e9di\u00ed v obchod\u011b<\/h1>\n<p>[\/et_pb_text][et_pb_button button_url=&#8220;https:\/\/us.moodmedia.com\/wp-content\/uploads\/2019\/10\/Elevating-the-Supermarket-Experience-with-In-Store-Media.pdf&#8220; url_new_window=&#8220;on&#8220; button_text=&#8220;St\u00e1hnout tento \u010dl\u00e1nek&#8220; button_alignment=&#8220;left&#8220; admin_label=&#8220;Button&#8220; module_class=&#8220;mbutton&#8220; _builder_version=&#8220;4.24.0&#8243; button_icon=&#8220;&#x3d;||divi||400&#8243; button_icon_color=&#8220;#cd102f&#8220; background_layout=&#8220;dark&#8220; button_text_color_hover=&#8220;#cd102f&#8220; button_border_color_hover=&#8220;#ffffff&#8220; button_bg_color_hover=&#8220;#ffffff&#8220; saved_tabs=&#8220;all&#8220; global_colors_info=&#8220;{}&#8220; button_text_size__hover_enabled=&#8220;off&#8220; button_one_text_size__hover_enabled=&#8220;off&#8220; button_two_text_size__hover_enabled=&#8220;off&#8220; button_text_color__hover_enabled=&#8220;on&#8220; button_text_color__hover=&#8220;#cd102f&#8220; button_one_text_color__hover_enabled=&#8220;off&#8220; button_two_text_color__hover_enabled=&#8220;off&#8220; button_border_width__hover_enabled=&#8220;off&#8220; button_one_border_width__hover_enabled=&#8220;off&#8220; button_two_border_width__hover_enabled=&#8220;off&#8220; button_border_color__hover_enabled=&#8220;on&#8220; button_border_color__hover=&#8220;#ffffff&#8220; button_one_border_color__hover_enabled=&#8220;off&#8220; button_two_border_color__hover_enabled=&#8220;off&#8220; button_border_radius__hover_enabled=&#8220;off&#8220; button_one_border_radius__hover_enabled=&#8220;off&#8220; button_two_border_radius__hover_enabled=&#8220;off&#8220; button_letter_spacing__hover_enabled=&#8220;off&#8220; button_one_letter_spacing__hover_enabled=&#8220;off&#8220; button_two_letter_spacing__hover_enabled=&#8220;off&#8220; button_bg_color__hover_enabled=&#8220;on&#8220; button_bg_color__hover=&#8220;#ffffff&#8220; button_one_bg_color__hover_enabled=&#8220;off&#8220; button_two_bg_color__hover_enabled=&#8220;off&#8220;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8220;1_3&#8243; _builder_version=&#8220;4.16&#8243; custom_padding=&#8220;|||&#8220; global_colors_info=&#8220;{}&#8220; custom_padding__hover=&#8220;|||&#8220;][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; _builder_version=&#8220;4.16&#8243; global_colors_info=&#8220;{}&#8220;][et_pb_row _builder_version=&#8220;4.16&#8243; background_size=&#8220;initial&#8220; background_position=&#8220;top_left&#8220; background_repeat=&#8220;repeat&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.16&#8243; custom_padding=&#8220;|||&#8220; global_colors_info=&#8220;{}&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text _builder_version=&#8220;4.27.0&#8243; hover_enabled=&#8220;0&#8243; global_colors_info=&#8220;{}&#8220; sticky_enabled=&#8220;0&#8243;]<\/p>\n<h3 class=\"bold moodblue\">Zvy\u0161te z\u00e1\u017eitek ze supermarketu s m\u00e9dii v obchod\u011b<\/h3>\n<p>Z\u00edskat v\u011brnost z\u00e1kazn\u00edk\u016f a p\u0159iv\u00e9st je ka\u017ed\u00fd t\u00fdden zp\u011bt na va\u0161i adresu nen\u00ed nic jednoduch\u00e9ho, zvl\u00e1\u0161t\u011b v dne\u0161n\u00edm hyperkonkuren\u010dn\u00edm potravin\u00e1\u0159sk\u00e9m pr\u016fmyslu.<br \/>\nJako by p\u0159esycen\u00fd trh nebyl dostate\u010dnou v\u00fdzvou, dne\u0161n\u00ed prodejci potravin jsou tak\u00e9 nuceni uspokojit st\u00e1le rostouc\u00ed popt\u00e1vku po online a v\u00edcekan\u00e1lov\u00e9m nakupov\u00e1n\u00ed, vyzved\u00e1v\u00e1n\u00ed a doru\u010dov\u00e1n\u00ed venku a tak\u00e9 poskytov\u00e1n\u00ed bezpe\u010dn\u00e9ho prost\u0159ed\u00ed pro nakupuj\u00edc\u00ed.<br \/>\nPo cel\u00e1 desetilet\u00ed recept na trvalou v\u011brnost z\u00e1kazn\u00edk\u016f zahrnoval \u010dty\u0159i jednoduch\u00e9 ingredience: <\/p>\n<ul>\n<li>Skv\u011bl\u00e9 ceny<\/li>\n<li>Siln\u00e9 z\u00e1soby\/n\u00edzk\u00e9 OOS<\/li>\n<li>Konzistentn\u00ed kvalita<\/li>\n<li>Pozorn\u00fd z\u00e1kaznick\u00fd servis<\/li>\n<\/ul>\n<p>Dnes u\u017e jen z t\u011bchto ingredienc\u00ed vznikne relativn\u011b mdl\u00fd bochn\u00edk chleba, abych tak \u0159ekl.<br \/>\nHra se za posledn\u00ed dek\u00e1du drasticky zm\u011bnila a va\u0161i z\u00e1kazn\u00edci o\u010dek\u00e1vaj\u00ed n\u011bco v\u00edc ne\u017e jen p\u0159\u00edjemn\u00fd pozdrav a skv\u011bl\u00e9 nab\u00eddky.<br \/>\nA zat\u00edmco \u010dist\u00fd, otev\u0159en\u00fd a p\u0159\u00edjemn\u00fd obchod byl kdysi jedn\u00edm z nejvy\u0161\u0161\u00edch c\u00edl\u016f, dnes jsou tyto kvality pouze z\u00e1kladn\u00edm v\u00fdchoz\u00edm bodem z\u00e1\u017eitku, kter\u00fd p\u0159iv\u00e1d\u00ed z\u00e1kazn\u00edky zp\u011bt.  <\/p>\n<p>&nbsp;<\/p>\n<h3 class=\"bold moodblue\">Na multismyslov\u00e9m z\u00e1\u017eitku z\u00e1le\u017e\u00ed, nyn\u00ed v\u00edce ne\u017e kdy jindy<\/h3>\n<p>Chcete-li dos\u00e1hnout vy\u0161\u0161\u00ed \u00farovn\u011b loajality a z\u00edskat si dne\u0161n\u00ed z\u00e1kazn\u00edky, mus\u00edte je za\u010d\u00edt oslovovat na emocion\u00e1ln\u00ed, multismyslov\u00e9 \u00farovni a apelovat na jejich preference ohledn\u011b z\u00e1\u017eitk\u016f v obchod\u011b.<br \/>\nPokud nap\u0159\u00edklad v\u00edme, \u017ee apelov\u00e1n\u00ed na chu\u0165ov\u00fd smysl pomoc\u00ed trendov\u00fdch prvk\u016f, jako jsou v\u011bt\u0161\u00ed food courty a vin\u00e1rny, je \u00fa\u010dinn\u00fdm zp\u016fsobem, jak p\u0159iv\u00e9st z\u00e1kazn\u00edky zp\u011bt, jak\u00e9 dal\u0161\u00ed smysly m\u016f\u017eeme zapojit, abychom dos\u00e1hli stejn\u00e9ho c\u00edle?<br \/>\nOdpov\u011b\u010f: v\u0161echny.<br \/>\nZde p\u0159ich\u00e1zej\u00ed na sc\u00e9nu medi\u00e1ln\u00ed \u0159e\u0161en\u00ed in-store a jejich efektivn\u00ed a strategick\u00e9 vyu\u017eit\u00ed m\u016f\u017ee b\u00fdt n\u00e1pomocn\u00e9 p\u0159i pokl\u00e1d\u00e1n\u00ed ko\u0159en\u016f trval\u00e9 v\u011brnosti zna\u010dce.<br \/>\nKdy\u017e si pust\u00edte hudbu, kterou miluj\u00ed, a zaujmete je nap\u0159\u00edklad digital signage \u2013 pr\u00e1v\u011b tehdy maj\u00ed dne\u0161n\u00ed z\u00e1kazn\u00edci pocit, \u017ee v\u00e1\u0161 obchod je jejich m\u00edstem.<br \/>\nKdy\u017e pou\u017eijete spr\u00e1vn\u00e9 v\u016fn\u011b na spr\u00e1vn\u00fdch m\u00edstech, pom\u016f\u017eete vyvolat pozitivn\u00ed vzpom\u00ednky a vytvo\u0159it nov\u00e9, kter\u00e9 si va\u0161i z\u00e1kazn\u00edci spoj\u00ed s va\u0161\u00ed zku\u0161enost\u00ed se zna\u010dkou.<br \/>\nKdy\u017e tyto prvky vyu\u017eijete k tomu, aby nakupov\u00e1n\u00ed vypadalo jako m\u00e9n\u011b pracn\u00e9 a v\u00edce z\u00e1bavn\u00e9 pro p\u00e1r, jak spolu str\u00e1vit hodinu nebo tak n\u011bco, v tu chv\u00edli za\u010dnou z\u00e1kazn\u00edci ozna\u010dovat va\u0161e obchody jako \u201ekde nakupujeme\u201c.<br \/>\nV tomto \u010dl\u00e1nku rozebereme, jak m\u016f\u017eete <strong>spr\u00e1vn\u011b<\/strong> vyu\u017e\u00edt m\u00e9dia v obchod\u011b, abyste inspirovali nezbytnou \u00farove\u0148 loajality z\u00e1kazn\u00edk\u016f \u2013 a p\u0159em\u011bnili v\u00e1\u0161 obchod na \u201ejejich obchod\u201c.  <\/p>\n<p>&nbsp;[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8220;1_2,1_2&#8243; _builder_version=&#8220;4.16&#8243; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.16&#8243; custom_padding=&#8220;|||&#8220; global_colors_info=&#8220;{}&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text _builder_version=&#8220;4.27.0&#8243; hover_enabled=&#8220;0&#8243; global_colors_info=&#8220;{}&#8220; sticky_enabled=&#8220;0&#8243;]<\/p>\n<h3 class=\"bold moodblue\">#1: Hrajte spr\u00e1vnou hudbu.<\/h3>\n<p>Hudba v\u017edy byla \u2013 a v\u017edy bude \u2013 z\u00e1kladn\u00edm prvkem z\u00e1\u017eitku z nakupov\u00e1n\u00ed.<br \/>\nPo l\u00e9ta b\u011b\u017enou prax\u00ed v tomto odv\u011btv\u00ed bylo hr\u00e1t n\u011bco relativn\u011b neutr\u00e1ln\u00edho, jako je pop nebo orchestr, v z\u00e1vislosti na typu atmosf\u00e9ry, kterou chcete vytvo\u0159it.<br \/>\nHudba v\u0161ak pro dne\u0161n\u00ed klientelu znamen\u00e1 v\u00edce ne\u017e kdykoli p\u0159edt\u00edm a generick\u00e9 programov\u00e1n\u00ed p\u0159\u00edli\u0161 nezaujme va\u0161e nakupuj\u00edc\u00ed nebo odli\u0161\u00ed va\u0161i firmu.  <\/p>\n<p>Na druhou stranu, hran\u00ed vlastn\u00edho programu \u2013 nebo program\u016f \u2013 je vstupenkou ke spojen\u00ed s va\u0161\u00ed jedine\u010dnou klientelou na hlub\u0161\u00ed emocion\u00e1ln\u00ed \u00farovni a z\u00e1rove\u0148 poskytuje zvuk, kter\u00fd v \u017e\u00e1dn\u00e9m jin\u00e9m podniku neusly\u0161\u00ed.<br \/>\nKdy\u017e pracujete se zku\u0161en\u00fdm hudebn\u00edm design\u00e9rem na m\u00edru, najdou si \u010das, aby se dozv\u011bd\u011bli o va\u0161\u00ed zna\u010dce, va\u0161ich z\u00e1kladn\u00edch hodnot\u00e1ch a typu z\u00e1\u017eitku, kter\u00fd chcete vytvo\u0159it.<br \/>\nBudou tak\u00e9 cht\u00edt zn\u00e1t podrobnosti o \u017eivotn\u00edm stylu a demografii va\u0161\u00ed c\u00edlov\u00e9 klientely.<br \/>\nTo jsou faktory, kter\u00e9 design\u00e9rovi umo\u017en\u00ed vytvo\u0159it skute\u010dn\u011b zna\u010dkov\u00fd program, kter\u00fd si va\u0161i z\u00e1kazn\u00edci zamiluj\u00ed \u2013 a budou o n\u011bm mluvit.   <\/p>\n<p><strong>Vyh\u00fdbejte se spot\u0159ebitelsk\u00fdm streamovac\u00edm platform\u00e1m, kter\u00e9 vyu\u017e\u00edvaj\u00ed algoritmy k vytv\u00e1\u0159en\u00ed va\u0161ich program\u016f.<\/strong>  Algoritmy se mohou zd\u00e1t chytr\u00e9, ale nemohou poskytnout takovou \u00farove\u0148 p\u0159izp\u016fsoben\u00ed a nuanc\u00ed, kter\u00e9 v\u00e1m umo\u017en\u00ed d\u00e1t sv\u00fdm z\u00e1kazn\u00edk\u016fm skute\u010dn\u00fd pocit soun\u00e1le\u017eitosti. Nav\u00edc hudba, kterou tyto platformy B2C poskytuj\u00ed, nen\u00ed komer\u010dn\u011b <strong><a href=\"https:\/\/us.moodmedia.com\/sound\/music-licensing\/\">licencov\u00e1na pro obchodn\u00ed pou\u017eit\u00ed<\/a><\/strong>, co\u017e znamen\u00e1, \u017ee je nem\u016f\u017eete leg\u00e1ln\u011b pou\u017e\u00edvat. Pokud budete p\u0159isti\u017eeni, pokuty mohou b\u00fdt pom\u011brn\u011b z\u00e1vratn\u00e9 a po\u0161kodit va\u0161e podnik\u00e1n\u00ed.  <\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.16&#8243; custom_padding=&#8220;|||&#8220; global_colors_info=&#8220;{}&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_image src=&#8220;https:\/\/moodmedia.com\/wp-content\/uploads\/2022\/04\/case-study-music-2.jpg&#8220; align_tablet=&#8220;center&#8220; align_phone=&#8220;&#8220; align_last_edited=&#8220;on|desktop&#8220; _builder_version=&#8220;4.16&#8243; global_colors_info=&#8220;{}&#8220;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8220;1_2,1_2&#8243; _builder_version=&#8220;4.16&#8243; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.16&#8243; custom_padding=&#8220;|||&#8220; global_colors_info=&#8220;{}&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_image src=&#8220;https:\/\/moodmedia.com\/wp-content\/uploads\/2019\/06\/3-commerical-screens-1.png&#8220; align_tablet=&#8220;center&#8220; align_phone=&#8220;&#8220; align_last_edited=&#8220;on|desktop&#8220; _builder_version=&#8220;4.16&#8243; global_colors_info=&#8220;{}&#8220;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.16&#8243; custom_padding=&#8220;|||&#8220; global_colors_info=&#8220;{}&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text _builder_version=&#8220;4.27.0&#8243; hover_enabled=&#8220;0&#8243; global_colors_info=&#8220;{}&#8220; sticky_enabled=&#8220;0&#8243;]<\/p>\n<h3 class=\"bold moodblue\">#2: Dos\u00e1hn\u011bte v\u00fdsledk\u016f pomoc\u00ed Digital Signage.<\/h3>\n<p>Je fakt, \u017ee lid\u00e9 jsou od p\u0159\u00edrody vizu\u00e1ln\u00ed.<br \/>\nTo je d\u016fvod, pro\u010d st\u00e1le v\u00edce p\u0159edn\u00edch zna\u010dek potravin vyu\u017e\u00edv\u00e1 r\u016fzn\u00e9 typy digital signage ke zlep\u0161en\u00ed z\u00e1\u017eitku z nakupov\u00e1n\u00ed, zv\u00fd\u0161en\u00ed efektivity a dosa\u017een\u00ed obrovsk\u00fdch prodejn\u00edch v\u00fdsledk\u016f.<br \/>\nNap\u0159\u00edklad spole\u010dnost Mood provedla <a href=\"https:\/\/us.moodmedia.com\/wp-content\/uploads\/2019\/12\/Earth_Fare_Case_Study.pdf\">60denn\u00ed p\u0159\u00edpadovou studii<\/a> v pobo\u010dce Earth Fare v Charlotte, NC, b\u011bhem n\u00ed\u017e zaznamenali 10% n\u00e1r\u016fst prodeje potravin \u201eEat In\u201c pot\u00e9, co do sv\u00e9 kav\u00e1rny p\u0159idali \u0159e\u0161en\u00ed digit\u00e1ln\u00edho zna\u010den\u00ed Mood&#8217;s.  <\/p>\n<p class=\"p1\">Typick\u00fd supermarket nab\u00edz\u00ed nekone\u010dn\u00e9 aplikace pro digital signage, v\u010detn\u011b:<\/p>\n<ul>\n<li class=\"p1\">Kompletn\u00ed servisn\u00ed odd\u011blen\u00ed<\/li>\n<li class=\"p1\">Z\u00e1kaznick\u00fd servis (nap\u0159. interaktivn\u00ed kiosky)<\/li>\n<li class=\"p1\">Kav\u00e1rensk\u00e9 a stravovac\u00ed slu\u017eby (nap\u0159. digital signage, j\u00eddeln\u00ed tabule a <a href=\"https:\/\/us.moodmedia.com\/sight\/mood-tv\/\">kr\u00e1tk\u00e1 televize<\/a> <span class=\"s2\">)<\/span><\/li>\n<li class=\"p1\">Ml\u00e9\u010dn\u00e9 v\u00fdrobky, mra\u017een\u00e9 potraviny a dal\u0161\u00ed odd\u011blen\u00ed podl\u00e9haj\u00edc\u00ed zk\u00e1ze<\/li>\n<li class=\"p1\">Foyer a vstupn\u00ed prostory<\/li>\n<\/ul>\n<p class=\"p1\">Krom\u011b toho je obchod v centru tak\u00e9 prvot\u0159\u00eddn\u00ed nemovitost\u00ed pro digital signage, a to d\u00edky nov\u00e9 revolu\u010dn\u00ed aplikaci nazvan\u00e9 <a href=\"https:\/\/us.moodmedia.com\/sight\/smart-digital-shelving\/\"><span class=\"s3\">Smart<\/span> <span class=\"s3\">Digital Shelving<\/span><\/a> . Digit\u00e1ln\u00ed reg\u00e1ly mohou dos\u00e1hnout vynikaj\u00edc\u00edch v\u00fdsledk\u016f v uli\u010dk\u00e1ch a na koncov\u00fdch krytech a k\u0159\u00eddlech, co\u017e v\u00e1m umo\u017en\u00ed propagovat produkty efektivn\u011bji ne\u017e s tradi\u010dn\u00edmi reg\u00e1lov\u00fdmi reproduktory.<\/p>\n<p>Digital signage v\u00e1m tak\u00e9 umo\u017e\u0148uje zajistit, aby va\u0161i z\u00e1kazn\u00edci byli pln\u011b informov\u00e1ni o v\u0161ech bezpe\u010dnostn\u00edch opat\u0159en\u00edch v cel\u00e9m va\u0161em obchod\u011b s potravinami, co\u017e v\u00e1m d\u00e1v\u00e1 mo\u017enost rychle a efektivn\u011b aktualizovat komunikace a p\u0159edpisy, jak se neust\u00e1le m\u011bn\u00ed.<\/p>\n<p>A kone\u010dn\u011b, digital signage je tak\u00e9 vynikaj\u00edc\u00edm n\u00e1strojem v odpo\u010dinkov\u00fdch m\u00edstnostech nebo v zadn\u00edch skladech pro zapojen\u00ed zam\u011bstnanc\u016f, uzn\u00e1n\u00ed a \u0161kolen\u00ed.<br \/>\nM\u016f\u017eete poskytovat bezpe\u010dnostn\u00ed tipy, zve\u0159ej\u0148ovat nab\u00eddky pr\u00e1ce, zobrazovat \u0161kolic\u00ed videa a mnoho dal\u0161\u00edho.  Jednou z nejatraktivn\u011bj\u0161\u00edch v\u00fdhod digit\u00e1ln\u00edho zna\u010den\u00ed pro obchodn\u00edky je samoz\u0159ejm\u011b to, \u017ee jej m\u016f\u017eete automaticky aktualizovat, kdy\u017e je podporov\u00e1n <a href=\"https:\/\/us.moodmedia.com\/sight\/digital-signage-software\/\">webov\u00fdm syst\u00e9mem pro spr\u00e1vu obsahu<\/a> . D\u00edky t\u00e9to jedin\u00e9 v\u00fdhod\u011b budete tak\u00e9 moci sn\u00ed\u017eit svou z\u00e1vislost na tradi\u010dn\u00edm statick\u00e9m zna\u010den\u00ed, co\u017e zase znamen\u00e1 ni\u017e\u0161\u00ed n\u00e1klady na tisk.<\/p>\n<p>M\u011bjte na pam\u011bti, \u017ee zat\u00edmco digital signage je v potravin\u00e1\u0159sk\u00e9m pr\u016fmyslu st\u00e1le relativn\u011b nov\u00fd, ve zbytku sv\u011bta ji\u017e nen\u00ed trendem.<br \/>\nVa\u0161i z\u00e1kazn\u00edci o\u010dek\u00e1vaj\u00ed, \u017ee to uvid\u00ed v podnic\u00edch, kter\u00e9 nav\u0161t\u00edv\u00ed \u2013 a va\u0161e firma nen\u00ed v\u00fdjimkou.<br \/>\nDigital signage je absolutn\u00ed nutnost\u00ed pro ka\u017ed\u00fd supermarket, kter\u00fd chce podniknout dal\u0161\u00ed kroky vp\u0159ed ve snaze zaujmout sv\u00e9 z\u00e1kazn\u00edky, zv\u00fd\u0161it prodej a zv\u00fd\u0161it efektivitu.  <\/p>\n<p>Chcete-li se dozv\u011bd\u011bt v\u00edce o implementaci digital signage ve velk\u00e9m, p\u0159e\u010dt\u011bte si <a href=\"https:\/\/us.moodmedia.com\/wp-content\/uploads\/2019\/02\/Mood-Media-7-Essentials-Of-Digital-Signage-Strategy.pdf\">Digital Signage for National &amp; Global Brands<\/a> . Tento komplexn\u00ed pr\u016fvodce zkoum\u00e1 z\u00e1klady, kter\u00e9 budete pot\u0159ebovat v\u011bd\u011bt pro v\u00fdvoj a implementaci efektivn\u00ed strategie digital signage ve va\u0161\u00ed organizaci.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8220;4.16&#8243; background_size=&#8220;initial&#8220; background_position=&#8220;top_left&#8220; background_repeat=&#8220;repeat&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.16&#8243; custom_padding=&#8220;|||&#8220; global_colors_info=&#8220;{}&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text _builder_version=&#8220;4.27.0&#8243; hover_enabled=&#8220;0&#8243; global_colors_info=&#8220;{}&#8220; sticky_enabled=&#8220;0&#8243;]<\/p>\n<h3 class=\"bold moodblue\">#3: Z\u00edskejte spr\u00e1vn\u00e9 zas\u00edl\u00e1n\u00ed zpr\u00e1v.<\/h3>\n<p>I p\u0159i vzestupu digital signage a neust\u00e1le se m\u011bn\u00edc\u00ed povaze z\u00e1\u017eitku v obchod\u011b z\u016fst\u00e1vaj\u00ed pozdr\u017een\u00e9 a re\u017eijn\u00ed zpr\u00e1vy vysoce \u00fa\u010dinn\u00fdmi n\u00e1stroji pro zlep\u0161en\u00ed z\u00e1\u017eitku z nakupov\u00e1n\u00ed a zv\u00fd\u0161en\u00ed prodeje.<br \/>\nPonechat volaj\u00edc\u00ed p\u0159idr\u017een\u00e9 v tichosti je smrt\u00edc\u00ed \u2013 a po\u017eadovat po zam\u011bstnanc\u00edch, aby ru\u010dn\u011b nahr\u00e1vali p\u0159idr\u017een\u00e9 zpr\u00e1vy a \u017eiv\u011b hl\u00e1sili p\u0159es syst\u00e9m PA, nen\u00ed efektivn\u00ed ani konzistentn\u00ed p\u0159\u00edstup.<br \/>\nVa\u0161e zpr\u00e1va by m\u011bla minim\u00e1ln\u011b:  <\/p>\n<ul>\n<li class=\"p1\">M\u00edt profesion\u00e1ln\u00ed hlas, kter\u00fd zn\u00ed jako va\u0161e zna\u010dka<\/li>\n<li class=\"p1\">V\u00edtejte nakupuj\u00edc\u00ed<\/li>\n<li class=\"p1\">Zv\u00fdrazn\u011bte speciality<\/li>\n<li class=\"p1\">Plynul\u00fd p\u0159echod do az hudby<\/li>\n<li class=\"p1\">Poskytujte volaj\u00edc\u00edm aktu\u00e1ln\u00ed, u\u017eite\u010dn\u00e9 a relevantn\u00ed informace<\/li>\n<li class=\"p1\">Nasm\u011brujte n\u00e1v\u0161t\u011bvnost do konkr\u00e9tn\u00edch oblast\u00ed obchodu, nap\u0159. lah\u016fdky, propagace pult\u016f s mo\u0159sk\u00fdmi plody atd.<\/li>\n<\/ul>\n<div>\n<p>Implementace informativn\u00edch a uklid\u0148uj\u00edc\u00edch zvukov\u00fdch zpr\u00e1v v obchod\u011b m\u016f\u017ee tak\u00e9 pomoci usnadnit p\u0159echod zp\u011bt do va\u0161eho obchodu s potravinami, v\u00e9st z\u00e1kazn\u00edky a poskytnout celkov\u011b p\u0159\u00edjemn\u00fd z\u00e1\u017eitek t\u011bm, kte\u0159\u00ed se mo\u017en\u00e1 st\u00e1le boj\u00ed vracet se do obchod\u016f.<\/p>\n<p><span lang=\"EN\">I kdy\u017e chcete konzistentn\u00ed hlas a n\u011bkter\u00e9 konzistentn\u00ed z\u00e1kladn\u00ed zpr\u00e1vy, doporu\u010dujeme tak\u00e9 lokalizovan\u00e9 zas\u00edl\u00e1n\u00ed zpr\u00e1v specifick\u00fdch pro ukl\u00e1d\u00e1n\u00ed, abyste vytvo\u0159ili je\u0161t\u011b personalizovan\u011bj\u0161\u00ed m\u00edstn\u00ed prost\u0159ed\u00ed.<br \/>\nDoporu\u010dujeme pracovat s a  <\/span><a href=\"https:\/\/us.moodmedia.com\/sound\/\"><span class=\"s2\">profesion\u00e1ln\u00edho<\/span> <span class=\"s2\">poskytovatele zpr\u00e1v<\/span><\/a> , abyste zajistili, \u017ee va\u0161e \u0159e\u0161en\u00ed pro zas\u00edl\u00e1n\u00ed zpr\u00e1v spl\u0148uj\u00ed tyto po\u017eadavky.<\/div>\n<p>&nbsp;<\/p>\n<h3 class=\"bold moodblue\">#4: Vyu\u017eit\u00ed parf\u00e9mov\u00e9ho marketingu.<\/h3>\n<p>S\u00edla v\u016fn\u011b v obchod\u011b s potravinami je nepopirateln\u00e1.<br \/>\nP\u0159i nakupov\u00e1n\u00ed vn\u00edm\u00e1me v\u011bt\u0161inou v\u016fn\u011b, kter\u00e9 se p\u0159irozen\u011b vyskytuj\u00ed (nap\u0159. v\u016fn\u011b pe\u010den\u00e9ho chleba nebo \u010derstv\u011b uva\u0159en\u00e9 k\u00e1vy).<br \/>\nSv\u016fj organick\u00fd p\u0159\u00edstup k marketingu v\u016fn\u00ed v\u0161ak m\u016f\u017eete tak\u00e9 doplnit syst\u00e9mem Scent Diffusion, abyste d\u00e1le zlep\u0161ili z\u00e1\u017eitek z nakupov\u00e1n\u00ed, podpo\u0159ili dal\u0161\u00ed produkty a zv\u00fd\u0161ili n\u00e1v\u0161t\u011bvnost konkr\u00e9tn\u00edch odd\u011blen\u00ed.  <\/p>\n<p>M\u016f\u017eete nap\u0159\u00edklad zakomponovat jemn\u00e9 aroma kou\u0159e z b\u00edl\u00e9ho o\u0159echu pobl\u00ed\u017e vchodu do obchodu, pokud chcete p\u0159iv\u00e9st provoz do odd\u011blen\u00ed masa nebo do oblasti food courtu.<br \/>\nNebo m\u016f\u017eete zv\u00fdraznit v\u016fni \u010derstv\u011b upe\u010den\u00e9ho cukrov\u00ed, abyste zv\u00fd\u0161ili tr\u017eby sv\u00e9 pek\u00e1rny.<br \/>\nSp\u00e1rujte tyto v\u016fn\u011b tak\u00e9 s propaga\u010dn\u00edmi digit\u00e1ln\u00edmi n\u00e1pisy pobl\u00ed\u017e vchodu a uva\u0159\u00edte si solidn\u00ed \u010d\u00edsla.  <\/p>\n<p>Krom\u011b toho budete tak\u00e9 cht\u00edt vyu\u017e\u00edt marketing v\u016fn\u00ed, aby toalety mezi \u00faklidy von\u011bly sv\u011b\u017ee.<br \/>\nDodate\u010dn\u00fd dotek u\u010din\u00ed na va\u0161e z\u00e1kazn\u00edky velk\u00fd dojem.<br \/>\nZjist\u011bte v\u00edce o mnoha mo\u017enostech a potenci\u00e1lu <a href=\"https:\/\/us.moodmedia.com\/scent\/scent-marketing\/\">Scent Marketing<\/a> pro vytvo\u0159en\u00ed je\u0161t\u011b nezapomenuteln\u011bj\u0161\u00edho smyslov\u00e9ho z\u00e1\u017eitku.  <\/p>\n<p>&nbsp;<\/p>\n<h3 class=\"bold moodblue\">#5: Ne\u0159ezejte rohy na AV syst\u00e9mech.<\/h3>\n<p>AV syst\u00e9my se mohou zd\u00e1t utilit\u00e1rn\u00ed, ale nen\u00ed ide\u00e1ln\u00ed tyto komponenty omezovat.<br \/>\nReproduktory a obrazovky na komer\u010dn\u00ed \u00farovni jsou nezbytn\u00e9 pro zaji\u0161t\u011bn\u00ed \u00fa\u010dinnosti syst\u00e9mu hudby, zpr\u00e1v, digit\u00e1ln\u00edho zna\u010den\u00ed a str\u00e1nkov\u00e1n\u00ed. <\/p>\n<p>Kdy\u017e u\u017e mluv\u00edme konkr\u00e9tn\u011b o obrazovk\u00e1ch, nezapome\u0148te, \u017ee obrazovky pro spot\u0159ebitele, kter\u00e9 pou\u017e\u00edv\u00e1te doma, nejsou navr\u017eeny pro pou\u017eit\u00ed v obchodn\u00edm prost\u0159ed\u00ed.<br \/>\nNejsou vyrobeny tak, aby b\u011b\u017eely 12\u201315 po sob\u011b jdouc\u00edch hodin denn\u011b a nemaj\u00ed na sv\u00e9m m\u00edst\u011b struktur\u00e1ln\u00ed kryt, kter\u00fd by vydr\u017eel nadm\u011brnou pra\u0161nost a vysok\u00e9 teploty, kter\u00e9 existuj\u00ed v obchod\u011b s potravinami.<br \/>\nNa druhou stranu obrazovky komer\u010dn\u00ed t\u0159\u00eddy jsou navr\u017eeny tak, aby fungovaly cel\u00fd den, a maj\u00ed ochrann\u00fd kryt, kter\u00fd blokuje mastnotu a prach.<br \/>\nP\u0159ich\u00e1zej\u00ed tak\u00e9 s robustn\u00edmi z\u00e1rukami, kter\u00e9 nez\u00edsk\u00e1te se spot\u0159ebitelsk\u00fdmi produkty.   <\/p>\n<p>Doporu\u010dujeme spolupracovat s profesion\u00e1ln\u00edm poskytovatelem AV, kter\u00fd tak\u00e9 nab\u00edz\u00ed m\u00edstn\u00ed servis a instalaci.<br \/>\nV p\u0159\u00edpad\u011b, \u017ee dojde k v\u00fdpadku reproduktoru nebo obrazovky, chcete m\u00edt klid a v\u011bd\u011bt, \u017ee takov\u00e9 probl\u00e9my m\u016f\u017eete vy\u0159e\u0161it v\u010das. <\/p>\n<p>&nbsp;<\/p>\n<p class=\"intro\">Na z\u00e1v\u011br, nep\u0159em\u00fd\u0161lejte o sv\u00fdch medi\u00e1ln\u00edch \u0159e\u0161en\u00edch jako o samostatn\u00fdch n\u00e1stroj\u00edch na paraleln\u00edch cest\u00e1ch.<br \/>\nUjist\u011bte se, \u017ee jsou integrov\u00e1ny, slad\u011bny a spolupracuj\u00ed na podobn\u00fdch c\u00edlech \u2013 zv\u00fd\u0161en\u00ed prodeje, zv\u00fd\u0161en\u00ed efektivity a zv\u00fd\u0161en\u00ed z\u00e1\u017eitku z nakupov\u00e1n\u00ed, aby se zv\u00fd\u0161ila loajalita z\u00e1kazn\u00edk\u016f. <\/p>\n<p class=\"intro\">Chcete-li se dozv\u011bd\u011bt v\u00edce o zv\u00fd\u0161en\u00ed z\u00e1\u017eitku ve va\u0161ich prodejn\u00e1ch, <a href=\"https:\/\/us.moodmedia.com\/contact-us\/solution-information-requests\/\"><span class=\"s1\"><strong>kontaktujte n\u00e1s je\u0161t\u011b dnes<\/strong><\/span><\/a> . Pom\u00e1h\u00e1me des\u00edtk\u00e1m p\u0159edn\u00edch zna\u010dek potravin po cel\u00e9m sv\u011bt\u011b zlep\u0161it z\u00e1\u017eitek z nakupov\u00e1n\u00ed a vytvo\u0159it trvalou v\u011brnost z\u00e1kazn\u00edk\u016f \u2013 a m\u00e1me odborn\u00e9 znalosti a cenov\u011b dostupn\u00e1 \u0159e\u0161en\u00ed, kter\u00e1 v\u00e1m pomohou ud\u011blat tot\u00e9\u017e.<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8220;https:\/\/us.moodmedia.com\/wp-content\/uploads\/2019\/10\/Elevating-the-Supermarket-Experience-with-In-Store-Media.pdf&#8220; url_new_window=&#8220;on&#8220; button_text=&#8220;St\u00e1hnout tento \u010dl\u00e1nek&#8220; button_alignment=&#8220;left&#8220; module_class=&#8220;mbutton&#8220; _builder_version=&#8220;4.24.0&#8243; button_icon=&#8220;&#x3d;||divi||400&#8243; button_icon_color=&#8220;#cd102f&#8220; background_layout=&#8220;dark&#8220; button_text_color_hover=&#8220;#cd102f&#8220; button_border_color_hover=&#8220;#ffffff&#8220; button_bg_color_hover=&#8220;#ffffff&#8220; saved_tabs=&#8220;all&#8220; global_colors_info=&#8220;{}&#8220; button_text_size__hover_enabled=&#8220;off&#8220; button_one_text_size__hover_enabled=&#8220;off&#8220; button_two_text_size__hover_enabled=&#8220;off&#8220; button_text_color__hover_enabled=&#8220;on&#8220; button_text_color__hover=&#8220;#cd102f&#8220; button_one_text_color__hover_enabled=&#8220;off&#8220; button_two_text_color__hover_enabled=&#8220;off&#8220; button_border_width__hover_enabled=&#8220;off&#8220; button_one_border_width__hover_enabled=&#8220;off&#8220; button_two_border_width__hover_enabled=&#8220;off&#8220; button_border_color__hover_enabled=&#8220;on&#8220; button_border_color__hover=&#8220;#ffffff&#8220; button_one_border_color__hover_enabled=&#8220;off&#8220; button_two_border_color__hover_enabled=&#8220;off&#8220; button_border_radius__hover_enabled=&#8220;off&#8220; button_one_border_radius__hover_enabled=&#8220;off&#8220; button_two_border_radius__hover_enabled=&#8220;off&#8220; button_letter_spacing__hover_enabled=&#8220;off&#8220; button_one_letter_spacing__hover_enabled=&#8220;off&#8220; button_two_letter_spacing__hover_enabled=&#8220;off&#8220; button_bg_color__hover_enabled=&#8220;on&#8220; button_bg_color__hover=&#8220;#ffffff&#8220; button_one_bg_color__hover_enabled=&#8220;off&#8220; button_two_bg_color__hover_enabled=&#8220;off&#8220;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; admin_label=&#8220;Industry Page Contact&#8220; module_id=&#8220;contact&#8220; _builder_version=&#8220;4.15&#8243; global_module=&#8220;169058&#8243; collapsed=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_row _builder_version=&#8220;4.16&#8243; background_size=&#8220;initial&#8220; background_position=&#8220;top_left&#8220; background_repeat=&#8220;repeat&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.16&#8243; custom_padding=&#8220;|||&#8220; global_colors_info=&#8220;{}&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text _builder_version=&#8220;4.27.0&#8243; text_font=&#8220;||||||||&#8220; text_orientation=&#8220;center&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h2 class=\"bold\">SPOJTE SE S N\u00c1MI<\/h2>\n<h4 class=\"intro\">Kontaktujte n\u00e1s je\u0161t\u011b dnes a zlep\u0161ete z\u00e1kaznickou zku\u0161enost ve sv\u00e9 firm\u011b.<\/h4>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8220;Short Contact Form (light background)&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\nvar 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gfield--type-select gfield--input-type-select gfield--width-half gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_3_9'>Po\u010det pobo\u010dek<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_select'><select name='input_9' id='input_3_9' class='large gfield_select'    aria-required=\"true\" aria-invalid=\"false\" ><option value='' selected='selected' class='gf_placeholder'>Po\u010det pobo\u010dek<\/option><option value='1' >1<\/option><option value='2-10' >2-10<\/option><option value='11-49' >11-49<\/option><option value='50+' >50+<\/option><\/select><\/div><\/div><div id=\"field_3_6\" class=\"gfield gfield--type-textarea gfield--input-type-textarea field_sublabel_below gfield--no-description 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href=&quot;https:\/\/moodmedia.com\/cz\/spolecnost\/zasady-ochrany-osobnich-udaju\/&quot; target=&quot;_blank&quot;&gt;Z\u00e1sadami ochrany osobn\u00edch \u00fadaj\u016f&lt;\/a&gt; (v\u010detn\u011b mezin\u00e1rodn\u00edch p\u0159enos\u016f) a souhlas\u00edm s t\u00edm, aby spole\u010dnost Mood Media pou\u017e\u00edvala tyto informace ke kontaktov\u00e1n\u00ed m\u00e9 osoby.' class='gform_hidden' \/><input type='hidden' name='input_14.3' value='3' class='gform_hidden' \/><\/div><\/fieldset><fieldset id=\"field_3_15\" class=\"gfield gfield--type-consent gfield--type-choice gfield--input-type-consent gfield--width-full field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><legend class='gfield_label gform-field-label gfield_label_before_complex' >Z\u016fsta\u0148te v kontaktu<\/legend><div class='ginput_container ginput_container_consent'><input name='input_15.1' id='input_3_15_1' type='checkbox' value='1'   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Z odb\u011bru se m\u016f\u017eete kdykoli odhl\u00e1sit pomoc\u00ed p\u0159\u00edslu\u0161n\u00fdch odkaz\u016f v informac\u00edch, kter\u00e9 v\u00e1m zas\u00edl\u00e1me.<\/label><input type='hidden' name='input_15.2' value='Chci dost\u00e1vat e-mailem relevantn\u00ed novinky, informace o produktech nebo speci\u00e1ln\u00ed nab\u00eddky. 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Jako by p\u0159esycen\u00fd trh nebyl dostate\u010dnou v\u00fdzvou, dne\u0161n\u00ed prodejci potravin jsou tak\u00e9 nuceni uspokojit st\u00e1le rostouc\u00ed popt\u00e1vku po online a v\u00edcekan\u00e1lov\u00e9m nakupov\u00e1n\u00ed, vyzved\u00e1v\u00e1n\u00ed a doru\u010dov\u00e1n\u00ed venku a tak\u00e9 poskytov\u00e1n\u00ed bezpe\u010dn\u00e9ho prost\u0159ed\u00ed pro nakupuj\u00edc\u00ed. Po cel\u00e1 desetilet\u00ed recept na trvalou v\u011brnost z\u00e1kazn\u00edk\u016f zahrnoval \u010dty\u0159i jednoduch\u00e9 ingredience: Skv\u011bl\u00e9 ceny Siln\u00e9 z\u00e1soby\/n\u00edzk\u00e9 OOS Konzistentn\u00ed kvalita Pozorn\u00fd z\u00e1kaznick\u00fd servis Dnes u\u017e jen z t\u011bchto ingredienc\u00ed vznikne relativn\u011b mdl\u00fd bochn\u00edk chleba, abych tak \u0159ekl. Hra se za posledn\u00ed dek\u00e1du drasticky zm\u011bnila a va\u0161i z\u00e1kazn\u00edci o\u010dek\u00e1vaj\u00ed n\u011bco v\u00edc ne\u017e jen p\u0159\u00edjemn\u00fd pozdrav a skv\u011bl\u00e9 nab\u00eddky. A zat\u00edmco \u010dist\u00fd, otev\u0159en\u00fd a p\u0159\u00edjemn\u00fd obchod byl kdysi jedn\u00edm z nejvy\u0161\u0161\u00edch c\u00edl\u016f, dnes jsou tyto kvality pouze z\u00e1kladn\u00edm v\u00fdchoz\u00edm bodem z\u00e1\u017eitku, kter\u00fd p\u0159iv\u00e1d\u00ed z\u00e1kazn\u00edky zp\u011bt. &nbsp; Na multismyslov\u00e9m z\u00e1\u017eitku z\u00e1le\u017e\u00ed, nyn\u00ed v\u00edce ne\u017e kdy jindy Chcete-li dos\u00e1hnout vy\u0161\u0161\u00ed \u00farovn\u011b loajality a z\u00edskat si dne\u0161n\u00ed z\u00e1kazn\u00edky, mus\u00edte je za\u010d\u00edt oslovovat na emocion\u00e1ln\u00ed, multismyslov\u00e9 \u00farovni a apelovat na jejich preference ohledn\u011b z\u00e1\u017eitk\u016f v obchod\u011b. Pokud nap\u0159\u00edklad v\u00edme, \u017ee apelov\u00e1n\u00ed na chu\u0165ov\u00fd smysl pomoc\u00ed trendov\u00fdch prvk\u016f, jako [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":170409,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[5143,5019],"tags":[],"class_list":["post-170114","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-potraviny-cz","category-zdroje"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Zvy\u0161te \u00farove\u0148 z\u00e1\u017eitku ze supermarketu s m\u00e9dii v obchod\u011b | Mood Media \u010cesk\u00e1 Republika<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zvy\u0161te \u00farove\u0148 z\u00e1\u017eitku ze supermarketu s m\u00e9dii v obchod\u011b\" \/>\n<meta property=\"og:url\" content=\"https:\/\/moodmedia.com\/cz\/zdroje\/zvyste-uroven-zazitku-ze-supermarketu-s-medii-v-obchode-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Mood Media \u010cesk\u00e1 Republika\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/moodmediauk\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-29T19:55:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-03T16:03:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/moodmedia.com\/wp-content\/uploads\/2022\/04\/elevate-super-feature.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" 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