{"id":173640,"date":"2022-05-06T14:23:08","date_gmt":"2022-05-06T13:23:08","guid":{"rendered":"https:\/\/moodmedia.com\/uncategorized-cz\/spravna-hudba-z-potravin\/"},"modified":"2024-12-03T16:05:25","modified_gmt":"2024-12-03T16:05:25","slug":"spravna-hudba-z-potravin","status":"publish","type":"post","link":"https:\/\/moodmedia.com\/cz\/zdroje\/spravna-hudba-z-potravin\/","title":{"rendered":"Spr\u00e1vn\u00e1 hudba z&nbsp;potravin"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8220;1&#8243; _builder_version=&#8220;4.24.0&#8243; background_color=&#8220;#9b9b9b&#8220; background_image=&#8220;https:\/\/moodmedia.com\/wp-content\/uploads\/2022\/05\/shutterstock_1304639281_1400x720-1.jpg&#8220; background_blend=&#8220;multiply&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_row _builder_version=&#8220;4.16&#8243; background_size=&#8220;initial&#8220; background_position=&#8220;top_left&#8220; background_repeat=&#8220;repeat&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.16&#8243; custom_padding=&#8220;|||&#8220; global_colors_info=&#8220;{}&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text _builder_version=&#8220;4.27.0&#8243; header_font=&#8220;|300|||||||&#8220; header_font_size=&#8220;72px&#8220; header_line_height=&#8220;1.01em&#8220; background_layout=&#8220;dark&#8220; hover_enabled=&#8220;0&#8243; header_font_size_tablet=&#8220;40px&#8220; header_font_size_phone=&#8220;40px&#8220; header_font_size_last_edited=&#8220;on|tablet&#8220; global_colors_info=&#8220;{}&#8220; sticky_enabled=&#8220;0&#8243;]<\/p>\n<h1><b>Spr\u00e1vn\u00e9 nastaven\u00ed hudby v obchod\u011b s potravinami<\/b><\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8220;1_3,2_3&#8243; _builder_version=&#8220;4.16&#8243; background_size=&#8220;initial&#8220; background_position=&#8220;top_left&#8220; background_repeat=&#8220;repeat&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;1_3&#8243; _builder_version=&#8220;4.16&#8243; custom_padding=&#8220;|||&#8220; global_colors_info=&#8220;{}&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_button button_url=&#8220;https:\/\/us.moodmedia.com\/wp-content\/uploads\/2019\/11\/Getting-Your-Grocery-Music-Right-Socials.pdf&#8220; url_new_window=&#8220;on&#8220; button_text=&#8220;St\u00e1hnout tento \u010dl\u00e1nek&#8220; button_alignment=&#8220;left&#8220; admin_label=&#8220;Button&#8220; module_class=&#8220;mbutton&#8220; _builder_version=&#8220;4.24.0&#8243; custom_button=&#8220;on&#8220; button_text_color=&#8220;#ffffff&#8220; button_bg_color=&#8220;#cd102f&#8220; button_border_color=&#8220;#cd102f&#8220; button_icon=&#8220;&#x3d;||divi||400&#8243; button_icon_color=&#8220;#cd102f&#8220; background_layout=&#8220;dark&#8220; button_text_color_hover=&#8220;#cd102f&#8220; button_border_color_hover=&#8220;#ffffff&#8220; button_bg_color_hover=&#8220;#ffffff&#8220; saved_tabs=&#8220;all&#8220; global_colors_info=&#8220;{}&#8220; button_text_size__hover_enabled=&#8220;off&#8220; button_one_text_size__hover_enabled=&#8220;off&#8220; button_two_text_size__hover_enabled=&#8220;off&#8220; button_text_color__hover_enabled=&#8220;on&#8220; button_text_color__hover=&#8220;#cd102f&#8220; button_one_text_color__hover_enabled=&#8220;off&#8220; button_two_text_color__hover_enabled=&#8220;off&#8220; button_border_width__hover_enabled=&#8220;off&#8220; button_one_border_width__hover_enabled=&#8220;off&#8220; button_two_border_width__hover_enabled=&#8220;off&#8220; button_border_color__hover_enabled=&#8220;on&#8220; button_border_color__hover=&#8220;#ffffff&#8220; button_one_border_color__hover_enabled=&#8220;off&#8220; button_two_border_color__hover_enabled=&#8220;off&#8220; button_border_radius__hover_enabled=&#8220;off&#8220; button_one_border_radius__hover_enabled=&#8220;off&#8220; button_two_border_radius__hover_enabled=&#8220;off&#8220; button_letter_spacing__hover_enabled=&#8220;off&#8220; button_one_letter_spacing__hover_enabled=&#8220;off&#8220; button_two_letter_spacing__hover_enabled=&#8220;off&#8220; button_bg_color__hover_enabled=&#8220;on&#8220; button_bg_color__hover=&#8220;#ffffff&#8220; button_one_bg_color__hover_enabled=&#8220;off&#8220; button_two_bg_color__hover_enabled=&#8220;off&#8220;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8220;2_3&#8243; _builder_version=&#8220;4.16&#8243; custom_padding=&#8220;|||&#8220; global_colors_info=&#8220;{}&#8220; custom_padding__hover=&#8220;|||&#8220;][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; _builder_version=&#8220;4.16&#8243; global_colors_info=&#8220;{}&#8220;][et_pb_row _builder_version=&#8220;4.16&#8243; background_size=&#8220;initial&#8220; background_position=&#8220;top_left&#8220; background_repeat=&#8220;repeat&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.16&#8243; custom_padding=&#8220;|||&#8220; global_colors_info=&#8220;{}&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text _builder_version=&#8220;4.27.0&#8243; hover_enabled=&#8220;0&#8243; global_colors_info=&#8220;{}&#8220; sticky_enabled=&#8220;0&#8243;]<\/p>\n<p>Kritick\u00e1 role hudby na pozad\u00ed v obchodech s potravinami se v pr\u016fb\u011bhu let p\u0159\u00edli\u0161 nezm\u011bnila.<br \/>\nVa\u0161e hudba by m\u011bla zaujmout va\u0161e nakupuj\u00edc\u00ed na emocion\u00e1ln\u00ed \u00farovni a vytvo\u0159it pozitivn\u00ed atmosf\u00e9ru, kter\u00e1 je vyb\u00edz\u00ed k tomu, aby si v\u011bdom\u011b prohl\u00ed\u017eeli uli\u010dky.<br \/>\nCo se zm\u011bnilo, je fakt, \u017ee hudba je dnes pro va\u0161e z\u00e1kazn\u00edky mnohem d\u016fle\u017eit\u011bj\u0161\u00ed ne\u017e kdykoli p\u0159edt\u00edm.<br \/>\nOpakujeme: <\/p>\n<h3 class=\"bold moodblue\">Hudba je dnes pro va\u0161e z\u00e1kazn\u00edky mnohem d\u016fle\u017eit\u011bj\u0161\u00ed ne\u017e kdykoli p\u0159edt\u00edm.<\/h3>\n<p>M\u016f\u017eete naj\u00edt nep\u0159ebern\u00e9 mno\u017estv\u00ed statistik, kter\u00e9 tuto pravdu d\u00e1le podporuj\u00ed, ale zde jsou dv\u011b z nejpozoruhodn\u011bj\u0161\u00edch z jedn\u00e9 z na\u0161ich ned\u00e1vn\u00fdch studi\u00ed:<\/p>\n<ul>\n<li>T\u00e9m\u011b\u0159 80 % z\u00e1kazn\u00edk\u016f p\u0159i nakupov\u00e1n\u00ed v obchod\u011b r\u00e1do poslouch\u00e1 hudbu<\/li>\n<li>65 % nakupuj\u00edc\u00edch bude m\u00edt vztah ke zna\u010dce obchodu, pokud obchod p\u0159ehr\u00e1v\u00e1 hudbu, kter\u00e1 se nakupuj\u00edc\u00edmu l\u00edb\u00ed<\/li>\n<\/ul>\n<p>Prvn\u00ed z nich je mo\u017en\u00e1 ne\u0159e\u0161iteln\u00e1, ale to druh\u00e9 je zvl\u00e1\u0161t\u011b v\u00fdznamn\u00e9 v dne\u0161n\u00edm p\u0159esycen\u00e9m potravin\u00e1\u0159sk\u00e9m pr\u016fmyslu.<br \/>\nJak mluv\u00edme v \u010d\u00e1sti Pov\u00fd\u0161en\u00ed z\u00e1\u017eitku s potravinami pomoc\u00ed m\u00e9di\u00ed v obchod\u011b, efektivn\u00ed vyu\u017eit\u00ed hudby v obchod\u011b vytvo\u0159\u00ed z\u00e1\u017eitek, kter\u00fd si va\u0161i z\u00e1kazn\u00edci budou cht\u00edt zopakovat.<br \/>\nZku\u0161enost, kter\u00e1 pos\u00edl\u00ed jejich pouto s va\u0161\u00ed zna\u010dkou a ud\u011bl\u00e1 va\u0161i zna\u010dku jejich.<br \/>\nJak tedy vyu\u017e\u00edt hudbu k vytvo\u0159en\u00ed v\u011bt\u0161\u00ed loajality u dne\u0161n\u00edch z\u00e1kazn\u00edk\u016f?<br \/>\nA jak\u00e9 jsou z\u00e1kladn\u00ed p\u0159edpoklady pro implementaci efektivn\u00edho hudebn\u00edho \u0159e\u0161en\u00ed v obchod\u011b nap\u0159\u00ed\u010d va\u0161\u00ed stopou?<br \/>\nV\u0161e, co pot\u0159ebujete v\u011bd\u011bt, vysv\u011btl\u00edme n\u00ed\u017ee.  <\/p>\n<p>&nbsp;<\/p>\n<h3 class=\"bold moodblue\">#1: Poznejte zku\u0161enost se zna\u010dkou, kterou se sna\u017e\u00edte vytvo\u0159it.<\/h3>\n<p>I kdy\u017e chcete p\u0159ehr\u00e1vat hudbu, kter\u00e1 se va\u0161im z\u00e1kazn\u00edk\u016fm l\u00edb\u00ed, je prvo\u0159ad\u00e9 p\u0159ehr\u00e1vat hudbu, kter\u00e1 vytv\u00e1\u0159\u00ed z\u00e1\u017eitek, kter\u00fd by z\u00e1kazn\u00edci od va\u0161\u00ed zna\u010dky o\u010dek\u00e1vali.<br \/>\nZva\u017ete, jak chcete, aby se z\u00e1kazn\u00edci ve va\u0161ich obchodech c\u00edtili.<br \/>\nM\u011bli by se c\u00edtit uvoln\u011bn\u011b nebo vzru\u0161en\u011b?<br \/>\nZamy\u0161len\u00fd nebo rozhodn\u00fd?<br \/>\nDoma nebo na ve\u010d\u00edrku?<br \/>\nPoznamenejte si to p\u0159edt\u00edm, ne\u017e se setk\u00e1te se sv\u00fdm poskytovatelem.<br \/>\nPamatujte \u2013 hudbu m\u016f\u017eete pou\u017e\u00edt k pos\u00edlen\u00ed r\u016fzn\u00fdch emoc\u00ed v r\u016fzn\u00fdch denn\u00edch dob\u00e1ch nebo ji pou\u017e\u00edt k navozen\u00ed kontrastn\u00edch pocit\u016f ve prosp\u011bch z\u00e1kazn\u00edka.<br \/>\nM\u016f\u017eete si nap\u0159\u00edklad b\u011bhem ve\u010dern\u00edho shonu pustit smooth jazz a vytvo\u0159it tak uklid\u0148uj\u00edc\u00ed atmosf\u00e9ru pro utr\u00e1pen\u00e9 z\u00e1kazn\u00edky, nebo si r\u00e1no pustit hudbu s tropickou tematikou, abyste nakupuj\u00edc\u00ed za\u010dali sv\u016fj den z\u00e1bavn\u011b a optimisticky.<br \/>\nTato praxe je skv\u011bl\u00fdm p\u0159\u00edkladem <strong>daypartingu<\/strong> , kter\u00fd povede k tomu, \u017ee va\u0161e z\u00e1kazn\u00edky zaujme na emocion\u00e1ln\u00ed \u00farovni.     <\/p>\n<p>&nbsp;<\/p>\n<h3 class=\"bold moodblue\">#2: Poznejte svou klientelu na ka\u017ed\u00e9m m\u00edst\u011b \u2013 a kdy\u017e nakupuj\u00ed.<\/h3>\n<p>Ne\u017e nav\u00e1\u017eete partnerstv\u00ed s poskytovatelem hudby, mus\u00edte tak\u00e9 zn\u00e1t demografick\u00e9 \u00fadaje sv\u00fdch z\u00e1kazn\u00edk\u016f v ka\u017ed\u00e9m m\u00edst\u011b.<br \/>\nI kdy\u017e nem\u016f\u017eeme prozrazovat na\u0161i v\u011bdu o hudebn\u00edm brandingu, m\u016f\u017eeme \u0159\u00edci, \u017ee efektivn\u00ed hudba s potravinami vytv\u00e1\u0159\u00ed k\u0159ehkou rovnov\u00e1hu mezi jedine\u010dn\u00fdmi preferencemi va\u0161ich nakupuj\u00edc\u00edch a hodnotami va\u0161\u00ed zna\u010dky.<br \/>\nP\u0159i spolupr\u00e1ci s kvalifikovan\u00fdm poskytovatelem hudby vyu\u017eij\u00ed tyto demografick\u00e9 \u00fadaje, kter\u00e9 jim pomohou p\u0159i v\u00fdb\u011bru hudby a procesu kur\u00e1torstv\u00ed.<br \/>\nTo znamen\u00e1, \u017ee \u010d\u00edm l\u00e9pe budete v\u011bd\u011bt, kdo nakupuje ve va\u0161ich obchodech, t\u00edm l\u00e9pe se s nimi budete moci spojit prost\u0159ednictv\u00edm hudby.<br \/>\nBudete tak\u00e9 cht\u00edt v\u011bd\u011bt, v kterou denn\u00ed dobu jednotliv\u00e9 skupiny z\u00e1kazn\u00edk\u016f nakupuj\u00ed, abyste si mohli napl\u00e1novat spr\u00e1vnou hudbu na spr\u00e1vn\u00e9 \u010dasy.<br \/>\nPokud m\u00e1te nap\u0159\u00edklad vyhrazen\u00fd konkr\u00e9tn\u00ed den, kdy nab\u00edz\u00edte slevy pro seniory, pravd\u011bpodobn\u011b budete cht\u00edt tomu \u010dasu p\u0159izp\u016fsobit strategii hudebn\u00edho obsahu.<br \/>\nTato praxe je dal\u0161\u00edm solidn\u00edm p\u0159\u00edkladem <strong>daypartingu<\/strong> .[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8220;1_2,1_2&#8243; _builder_version=&#8220;4.16&#8243; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.16&#8243; custom_padding=&#8220;|||&#8220; global_colors_info=&#8220;{}&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text _builder_version=&#8220;4.27.0&#8243; hover_enabled=&#8220;0&#8243; global_colors_info=&#8220;{}&#8220; sticky_enabled=&#8220;0&#8243;]<\/p>\n<h3 class=\"bold moodblue\">#3: Udr\u017eujte to \u010derstv\u00e9.<\/h3>\n<p>Hudba nemus\u00ed m\u00edt datum vypr\u0161en\u00ed platnosti, ale rad\u011bji v\u011b\u0159te, \u017ee v\u00e1\u0161 zvuk se m\u016f\u017ee zkazit rychleji ne\u017e v pytl\u00edch, pokud nebudete v\u011bnovat pozornost programov\u00e1n\u00ed.<br \/>\nPro za\u010d\u00e1tek se sna\u017ete m\u011bnit a m\u011bnit sv\u00e9 programy ze dne na den, aby va\u0161i z\u00e1kazn\u00edci nesly\u0161eli p\u0159i ka\u017ed\u00e9 n\u00e1v\u0161t\u011bv\u011b p\u0159esn\u011b ty sam\u00e9 p\u00edsni\u010dky.<br \/>\nVa\u0161i z\u00e1kazn\u00edci sice cht\u011bj\u00ed z\u00e1\u017eitek, kter\u00fd stoj\u00ed za to zopakovat, ale tak\u00e9 necht\u011bj\u00ed, aby si b\u011bhali do supermarketu, aby se c\u00edtili jako na sysle.<br \/>\nKrom\u011b toho se ujist\u011bte, \u017ee poskytovatel hudby, kter\u00e9ho si vyberete, proaktivn\u011b aktualizuje sv\u00e9 hudebn\u00ed programy alespo\u0148 jednou m\u011bs\u00ed\u010dn\u011b.<br \/>\nKa\u017ed\u00fd den jsou k dispozici tis\u00edce nov\u00fdch skladeb pro komer\u010dn\u00ed pou\u017eit\u00ed a v\u00e1\u0161 poskytovatel by m\u011bl tyto skladby aktivn\u011b vyhled\u00e1vat a za\u0159azovat je do va\u0161eho programov\u00e1n\u00ed.<br \/>\nZe stejn\u00e9ho d\u016fvodu je t\u0159eba ka\u017edou skladbu tu a tam na n\u011bkolik t\u00fddn\u016f odpo\u010dinout a v\u00e1\u0161 poskytovatel by m\u011bl odstranit ty, kter\u00e9 n\u011bjakou dobu hr\u00e1ly v rotaci.[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.16&#8243; custom_padding=&#8220;|||&#8220; global_colors_info=&#8220;{}&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_image src=&#8220;https:\/\/moodmedia.com\/wp-content\/uploads\/2022\/04\/case-study-music-2.jpg&#8220; align_tablet=&#8220;center&#8220; align_phone=&#8220;&#8220; align_last_edited=&#8220;on|desktop&#8220; _builder_version=&#8220;4.16&#8243; global_colors_info=&#8220;{}&#8220;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8220;4.16&#8243; collapsed=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.16&#8243; custom_padding=&#8220;|||&#8220; global_colors_info=&#8220;{}&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text _builder_version=&#8220;4.27.0&#8243; hover_enabled=&#8220;0&#8243; global_colors_info=&#8220;{}&#8220; sticky_enabled=&#8220;0&#8243;]&nbsp;<\/p>\n<h3 class=\"bold moodblue\">Dal\u0161\u00ed d\u016fle\u017eit\u00e9 aspekty pro hudbu s potravinami<\/h3>\n<p>&nbsp;<\/p>\n<h3 class=\"bold moodblue\">A. Ujist\u011bte se, \u017ee je spolehliv\u00fd \u2013 a navr\u017een\u00fd pro podnik\u00e1n\u00ed.<\/h3>\n<p>Vzhledem k tomu, \u017ee platformy pro doru\u010dov\u00e1n\u00ed m\u00e9di\u00ed se ka\u017ed\u00fd den vyv\u00edjej\u00ed, je d\u016fle\u017eit\u00e9 porozum\u011bt sv\u00fdm mo\u017enostem a vybrat si \u0159e\u0161en\u00ed, kter\u00e9 nab\u00edz\u00ed nejspolehliv\u011bj\u0161\u00ed technologii \u2013 takov\u00e9, kter\u00e9 je navr\u017eeno speci\u00e1ln\u011b pro obchodn\u00ed pou\u017eit\u00ed.<br \/>\nNap\u0159\u00edklad \u0159e\u0161en\u00ed streamov\u00e1n\u00ed bez za\u0159\u00edzen\u00ed se v dne\u0161n\u00ed dob\u011b zdaj\u00ed b\u00fdt nejnov\u011bj\u0161\u00ed a nejlep\u0161\u00ed.<br \/>\nJsou zalo\u017eeny na stejn\u00e9 technologii jako spot\u0159ebitelsk\u00e9 streamovac\u00ed aplikace, co\u017e m\u016f\u017ee b\u00fdt v\u00fdhodn\u00e9 pro n\u011bkter\u00e9 podnikov\u00e9 u\u017eivatele.<br \/>\nToto vn\u00edman\u00e9 pohodl\u00ed v\u0161ak p\u0159ich\u00e1z\u00ed s rizikem, proto\u017ee kvalita p\u0159ehr\u00e1v\u00e1n\u00ed je zcela z\u00e1visl\u00e1 na kvalit\u011b p\u0159ehr\u00e1v\u00e1n\u00ed<br \/>\na) va\u0161e p\u0159ipojen\u00ed k internetu,<br \/>\nb) s\u00edlu a spolehlivost krmiva poskytovatele a<br \/>\nc) zda m\u00e1te v s\u00edti dal\u0161\u00ed za\u0159\u00edzen\u00ed bojuj\u00edc\u00ed o \u0161\u00ed\u0159ku p\u00e1sma.<br \/>\nV\u00fdsledkem je, \u017ee v\u011bt\u0161ina streamovac\u00edch \u0159e\u0161en\u00ed bez za\u0159\u00edzen\u00ed je obzvl\u00e1\u0161t\u011b n\u00e1chyln\u00e1 k p\u0159eskakov\u00e1n\u00ed a dob\u00e1m ticha \u2013 co\u017e prost\u011b nen\u00ed v obchodn\u00edm prost\u0159ed\u00ed p\u0159ijateln\u00e9.<br \/>\n\u0158e\u0161en\u00ed bez za\u0159\u00edzen\u00ed nav\u00edc nenab\u00edzej\u00ed mo\u017enost vzd\u00e1len\u00e9 spr\u00e1vy obsahu pro v\u00edce m\u00edst.<br \/>\nUjist\u011bte se, \u017ee pou\u017e\u00edv\u00e1te spolehliv\u00e9ho a d\u016fv\u011bryhodn\u00e9ho poskytovatele, kter\u00fd nab\u00edz\u00ed <a href=\"https:\/\/us.moodmedia.com\/sound\/harmony-music-for-business\/\">softwarovou platformu a za\u0159\u00edzen\u00ed pro p\u0159ehr\u00e1v\u00e1n\u00ed hudby na komer\u010dn\u00ed \u00farovni na podnikov\u00e9 \u00farovni<\/a> .<br \/>\nA pokud zvol\u00edte levn\u011bj\u0161\u00ed \u0159e\u0161en\u00ed pouze pro streamov\u00e1n\u00ed, kter\u00e9 nepou\u017e\u00edv\u00e1 za\u0159\u00edzen\u00ed, je je\u0161t\u011b d\u016fle\u017eit\u011bj\u0161\u00ed j\u00edt se zku\u0161en\u00fdm poskytovatelem, kter\u00fd m\u00e1 kvalitn\u00ed feed a robustn\u00ed technologii.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8220;4.16&#8243; background_size=&#8220;initial&#8220; background_position=&#8220;top_left&#8220; background_repeat=&#8220;repeat&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.16&#8243; custom_padding=&#8220;|||&#8220; global_colors_info=&#8220;{}&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text _builder_version=&#8220;4.27.0&#8243; hover_enabled=&#8220;0&#8243; global_colors_info=&#8220;{}&#8220; sticky_enabled=&#8220;0&#8243;]<\/p>\n<p>&nbsp;<\/p>\n<h3 class=\"bold moodblue\">B. Ujist\u011bte se, \u017ee obsah je pro podnik\u00e1n\u00ed vhodn\u00fd.<\/h3>\n<p>Tento bod se m\u016f\u017ee zd\u00e1t jako dan\u00fd, ale stoj\u00ed za to jej zd\u016fraznit.<br \/>\nI kdy\u017e chcete zahrnout hudbu, kter\u00e1 rezonuje s dne\u0161n\u00ed mlad\u0161\u00ed generac\u00ed, nem\u016f\u017eete si dovolit p\u0159ehr\u00e1vat \u017e\u00e1dn\u00fd nechutn\u00fd obsah, kter\u00fd se nehod\u00ed do prost\u0159ed\u00ed vhodn\u00e9ho pro rodinu.<br \/>\nUjist\u011bte se, \u017ee hudba, kterou pou\u017e\u00edv\u00e1te, poch\u00e1z\u00ed od profesion\u00e1ln\u00edho poskytovatele hudby na pozad\u00ed, kter\u00fd proaktivn\u011b filtruje sv\u00e9 skladby na potenci\u00e1ln\u00ed texty a t\u00e9mata, kter\u00e1 mohou b\u00fdt pro obchodn\u00ed pou\u017eit\u00ed nevhodn\u00e9.  <\/p>\n<p>&nbsp;<\/p>\n<h3 class=\"bold moodblue\">C. Licence pro podnik\u00e1n\u00ed.<\/h3>\n<p>Feder\u00e1ln\u00ed z\u00e1kon o autorsk\u00fdch pr\u00e1vech vy\u017eaduje, aby hudba, kterou p\u0159ehr\u00e1v\u00e1te ve sv\u00fdch obchodech, byla pln\u011b licencov\u00e1na pro obchodn\u00ed pou\u017eit\u00ed.<br \/>\nJe vynucov\u00e1no v\u00fdkonn\u00fdmi z\u00e1stupci pr\u00e1v, kte\u0159\u00ed cestuj\u00ed po zemi a nav\u0161t\u011bvuj\u00ed podniky v\u0161ech velikost\u00ed, aby se ujistili, \u017ee jejich \u0159e\u0161en\u00ed pro hudbu na pozad\u00ed je licencov\u00e1no pro komer\u010dn\u00ed pou\u017eit\u00ed.<br \/>\nPokud v\u00e1s p\u0159istihnou p\u0159i hran\u00ed nelicencovan\u00e9 hudby, m\u016f\u017eete b\u00fdt potrest\u00e1ni pokutou 750 a\u017e 150 000 $ za ka\u017edou p\u00edse\u0148, kterou pou\u017eijete neleg\u00e1ln\u011b.<br \/>\nChcete-li, aby to bylo leg\u00e1ln\u00ed, m\u016f\u017eete spolupracovat p\u0159\u00edmo s agenturami pro pr\u00e1va v\u00fdkonn\u00fdch a z\u00edskat licen\u010dn\u00ed pr\u00e1va na va\u0161i hudbu.<br \/>\nNejprakti\u010dt\u011bj\u0161\u00ed, cenov\u011b dostupn\u011bj\u0161\u00ed a nej\u00fa\u010dinn\u011bj\u0161\u00ed mo\u017enost\u00ed je v\u0161ak spolupracovat s poskytovatelem hudby, kter\u00fd tato pr\u00e1va z\u00edsk\u00e1v\u00e1 va\u0161\u00edm jm\u00e9nem.<br \/>\nPamatujte \u2013 pou\u017e\u00edv\u00e1n\u00ed spot\u0159ebitelsk\u00e9 streamovac\u00ed aplikace, va\u0161\u00ed osobn\u00ed sb\u00edrky nebo m\u00edstn\u00ed rozhlasov\u00e9 stanice pro re\u017eijn\u00ed zvuk jsou praktiky, kter\u00e9 poru\u0161uj\u00ed feder\u00e1ln\u00ed z\u00e1kony o autorsk\u00fdch pr\u00e1vech, proto\u017ee tato m\u00e9dia nejsou licencov\u00e1na pro obchodn\u00ed pou\u017eit\u00ed.<br \/>\nV\u00edce informac\u00ed se dozv\u00edte na <a href=\"https:\/\/us.moodmedia.com\/sound\/music-licensing\/\">str\u00e1nce o licencov\u00e1n\u00ed hudby na adrese https:\/\/us.moodmedia.com\/sound\/music-licensing\/<\/a>. <\/p>\n<p>&nbsp;<\/p>\n<h3 class=\"bold moodblue\">D. Jednoduch\u00e1 spr\u00e1va obsahu.<\/h3>\n<p>M\u00edt p\u0159\u00edstup k intuitivn\u00edmu, a p\u0159esto robustn\u00edmu online syst\u00e9mu pro spr\u00e1vu obsahu (CMS) je kl\u00ed\u010dov\u00e9 \u2013 zvl\u00e1\u0161t\u011b pokud m\u00e1te region\u00e1ln\u00ed nebo celost\u00e1tn\u00ed dosah.<br \/>\nChcete u\u017eivatelsky p\u0159\u00edv\u011btivou platformu, kter\u00e1 nevy\u017eaduje pokro\u010dil\u00e9 technick\u00e9 dovednosti, aby va\u0161i r\u016fzn\u00ed u\u017eivatel\u00e9 mohli rychle a snadno spravovat, pl\u00e1novat a sledovat va\u0161i hudbu.<br \/>\nKdy\u017e u\u017e jsme u u\u017eivatel\u016f, spr\u00e1vn\u00fd online CMS v\u00e1m tak\u00e9 umo\u017en\u00ed nastavit r\u016fzn\u00e9 \u00farovn\u011b opr\u00e1vn\u011bn\u00ed, abyste mohli<br \/>\na) nechat firemn\u00ed u\u017eivatele spravovat obsah pro v\u0161echna um\u00edst\u011bn\u00ed prodejen,<br \/>\nb) umo\u017enit vedouc\u00edm prodejen spravovat obsah pro jejich um\u00edst\u011bn\u00ed (pokud je to \u017e\u00e1douc\u00ed), pop\u0159<br \/>\nc) oboj\u00ed.<br \/>\nM\u011bla by existovat tak\u00e9 mo\u017enost<br \/>\nd), ve kter\u00e9m poskytovatel spravuje a pl\u00e1nuje obsah va\u0161\u00edm jm\u00e9nem.<br \/>\nP\u0159ed p\u0159ihl\u00e1\u0161en\u00edm k \u0159e\u0161en\u00ed v\u017edy po\u017e\u00e1dejte o zobrazen\u00ed uk\u00e1zky redak\u010dn\u00edho syst\u00e9mu.<br \/>\nKrom\u011b toho se tak\u00e9 budete cht\u00edt ujistit, \u017ee poskytovatel nab\u00edz\u00ed pohotovostn\u00ed nep\u0159etr\u017eitou telefonickou podporu a slu\u017eby na m\u00edst\u011b v p\u0159\u00edpad\u011b, \u017ee budete pot\u0159ebovat pomoc. <\/p>\n<p>&nbsp;<\/p>\n<h3 class=\"bold moodblue\">E. Rozsah slu\u017eeb Poskytovatele.<\/h3>\n<p>Kdy\u017e u\u017e mluv\u00edme o podpo\u0159e, \u017e\u00e1dn\u00ed dva poskytovatel\u00e9 nejsou stejn\u00ed, pokud jde o mo\u017enosti a rozsah slu\u017eeb.<br \/>\nM\u00e1te-li region\u00e1ln\u00ed nebo celost\u00e1tn\u00ed dosah, ujist\u011bte se, \u017ee v\u00e1\u0161 poskytovatel m\u016f\u017ee nab\u00edzet slu\u017eby instalace a opravy v ka\u017ed\u00e9m z va\u0161ich m\u00edst.<br \/>\nM\u00e1te obrovsk\u00fd klid, kdy\u017e v\u00edte, \u017ee se m\u016f\u017eete spolehnout na rychlou a spolehlivou podporu na m\u00edst\u011b bez ohledu na to, kde v zemi se va\u0161e obchody nach\u00e1zej\u00ed.  <\/p>\n<p>&nbsp;<\/p>\n<h3 class=\"bold moodblue\">F. Schopnosti s p\u0159idanou hodnotou.<\/h3>\n<p>Jakkoli m\u016f\u017ee b\u00fdt hudba v obchod\u011b d\u016fle\u017eit\u00e1, je to jen jeden prvek cel\u00e9ho va\u0161eho smyslov\u00e9ho z\u00e1\u017eitku v obchod\u011b.<br \/>\nM\u016f\u017eete sn\u00ed\u017eit n\u00e1klady, vyu\u017e\u00edt \u00faspor z rozsahu a d\u00e1le zlep\u0161it z\u00e1\u017eitek z nakupov\u00e1n\u00ed, kdy\u017e spolupracujete s poskytovatelem, kter\u00fd tak\u00e9 nab\u00edz\u00ed \u0159e\u0161en\u00ed jako Digital Signage, Voice Messaging, Scent Marketing a AV Systems. <\/p>\n<p>&nbsp;<\/p>\n<p class=\"intro\"><a href=\"https:\/\/us.moodmedia.com\/contact-us\/solution-information-requests\/\"><span class=\"s1\"><strong>Kontaktujte n\u00e1s je\u0161t\u011b dnes,<\/strong><\/span><\/a> pokud m\u00e1te n\u011bjak\u00e9 dotazy nebo se chcete dozv\u011bd\u011bt v\u00edce o medi\u00e1ln\u00edch \u0159e\u0161en\u00edch v obchodech pro obchody s potravinami. Na\u0161i odborn\u00edci v\u00e1s provedou v\u0161\u00edm, co pot\u0159ebujete v\u011bd\u011bt o vytvo\u0159en\u00ed nezapomenuteln\u00e9ho n\u00e1kupn\u00edho z\u00e1\u017eitku, kter\u00fd zv\u00fd\u0161\u00ed loajalitu z\u00e1kazn\u00edk\u016f.<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8220;https:\/\/us.moodmedia.com\/wp-content\/uploads\/2019\/11\/Getting-Your-Grocery-Music-Right-Socials.pdf&#8220; url_new_window=&#8220;on&#8220; button_text=&#8220;St\u00e1hnout tento \u010dl\u00e1nek&#8220; button_alignment=&#8220;left&#8220; _builder_version=&#8220;4.16&#8243; custom_button=&#8220;on&#8220; button_text_color=&#8220;#ffffff&#8220; button_bg_color=&#8220;#cd102f&#8220; button_border_color=&#8220;#cd102f&#8220; button_icon=&#8220;&#x3d;||divi||400&#8243; button_icon_color=&#8220;#cd102f&#8220; background_layout=&#8220;dark&#8220; button_text_color_hover=&#8220;#cd102f&#8220; button_border_color_hover=&#8220;#ffffff&#8220; button_bg_color_hover=&#8220;#ffffff&#8220; saved_tabs=&#8220;all&#8220; global_colors_info=&#8220;{}&#8220; button_text_size__hover_enabled=&#8220;off&#8220; button_one_text_size__hover_enabled=&#8220;off&#8220; button_two_text_size__hover_enabled=&#8220;off&#8220; button_text_color__hover_enabled=&#8220;on&#8220; button_text_color__hover=&#8220;#cd102f&#8220; button_one_text_color__hover_enabled=&#8220;off&#8220; button_two_text_color__hover_enabled=&#8220;off&#8220; button_border_width__hover_enabled=&#8220;off&#8220; button_one_border_width__hover_enabled=&#8220;off&#8220; button_two_border_width__hover_enabled=&#8220;off&#8220; button_border_color__hover_enabled=&#8220;on&#8220; button_border_color__hover=&#8220;#ffffff&#8220; button_one_border_color__hover_enabled=&#8220;off&#8220; button_two_border_color__hover_enabled=&#8220;off&#8220; button_border_radius__hover_enabled=&#8220;off&#8220; button_one_border_radius__hover_enabled=&#8220;off&#8220; button_two_border_radius__hover_enabled=&#8220;off&#8220; button_letter_spacing__hover_enabled=&#8220;off&#8220; button_one_letter_spacing__hover_enabled=&#8220;off&#8220; button_two_letter_spacing__hover_enabled=&#8220;off&#8220; button_bg_color__hover_enabled=&#8220;on&#8220; button_bg_color__hover=&#8220;#ffffff&#8220; button_one_bg_color__hover_enabled=&#8220;off&#8220; button_two_bg_color__hover_enabled=&#8220;off&#8220;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; admin_label=&#8220;Industry Page Contact&#8220; module_id=&#8220;contact&#8220; _builder_version=&#8220;4.15&#8243; global_module=&#8220;169058&#8243; collapsed=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_row _builder_version=&#8220;4.16&#8243; background_size=&#8220;initial&#8220; background_position=&#8220;top_left&#8220; background_repeat=&#8220;repeat&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.16&#8243; custom_padding=&#8220;|||&#8220; global_colors_info=&#8220;{}&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text _builder_version=&#8220;4.27.0&#8243; text_font=&#8220;||||||||&#8220; text_orientation=&#8220;center&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h2 class=\"bold\">SPOJTE SE S N\u00c1MI<\/h2>\n<h4 class=\"intro\">Kontaktujte n\u00e1s je\u0161t\u011b dnes a zlep\u0161ete z\u00e1kaznickou zku\u0161enost ve sv\u00e9 firm\u011b.<\/h4>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8220;Short Contact Form (light background)&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\nvar gform;gform||(document.addEventListener(\"gform_main_scripts_loaded\",function(){gform.scriptsLoaded=!0}),document.addEventListener(\"gform\/theme\/scripts_loaded\",function(){gform.themeScriptsLoaded=!0}),window.addEventListener(\"DOMContentLoaded\",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,themeScriptsLoaded:!1,isFormEditor:()=>\"function\"==typeof InitializeEditor,callIfLoaded:function(o){return!(!gform.domLoaded||!gform.scriptsLoaded||!gform.themeScriptsLoaded&&!gform.isFormEditor()||(gform.isFormEditor()&&console.warn(\"The use of gform.initializeOnLoaded() is deprecated in the form editor context and will be removed in Gravity Forms 3.1.\"),o(),0))},initializeOnLoaded:function(o){gform.callIfLoaded(o)||(document.addEventListener(\"gform_main_scripts_loaded\",()=>{gform.scriptsLoaded=!0,gform.callIfLoaded(o)}),document.addEventListener(\"gform\/theme\/scripts_loaded\",()=>{gform.themeScriptsLoaded=!0,gform.callIfLoaded(o)}),window.addEventListener(\"DOMContentLoaded\",()=>{gform.domLoaded=!0,gform.callIfLoaded(o)}))},hooks:{action:{},filter:{}},addAction:function(o,r,e,t){gform.addHook(\"action\",o,r,e,t)},addFilter:function(o,r,e,t){gform.addHook(\"filter\",o,r,e,t)},doAction:function(o){gform.doHook(\"action\",o,arguments)},applyFilters:function(o){return gform.doHook(\"filter\",o,arguments)},removeAction:function(o,r){gform.removeHook(\"action\",o,r)},removeFilter:function(o,r,e){gform.removeHook(\"filter\",o,r,e)},addHook:function(o,r,e,t,n){null==gform.hooks[o][r]&&(gform.hooks[o][r]=[]);var d=gform.hooks[o][r];null==n&&(n=r+\"_\"+d.length),gform.hooks[o][r].push({tag:n,callable:e,priority:t=null==t?10:t})},doHook:function(r,o,e){var t;if(e=Array.prototype.slice.call(e,1),null!=gform.hooks[r][o]&&((o=gform.hooks[r][o]).sort(function(o,r){return o.priority-r.priority}),o.forEach(function(o){\"function\"!=typeof(t=o.callable)&&(t=window[t]),\"action\"==r?t.apply(null,e):e[0]=t.apply(null,e)})),\"filter\"==r)return e[0]},removeHook:function(o,r,t,n){var e;null!=gform.hooks[o][r]&&(e=(e=gform.hooks[o][r]).filter(function(o,r,e){return!!(null!=n&&n!=o.tag||null!=t&&t!=o.priority)}),gform.hooks[o][r]=e)}});\n\/* ]]> *\/\n<\/script>\n\n                <div class='gf_browser_gecko gform_wrapper gravity-theme gform-theme--no-framework' data-form-theme='gravity-theme' data-form-index='0' id='gform_wrapper_3' >\n                        <div class='gform_heading'>\n\t\t\t\t\t\t\t<p class='gform_required_legend'>&quot;<span class=\"gfield_required gfield_required_asterisk\">*<\/span>&quot; indicates required fields<\/p>\n                        <\/div><form method='post' enctype='multipart\/form-data'  id='gform_3'  action='\/cz\/wp-json\/wp\/v2\/posts\/173640' data-formid='3' novalidate>\n                        <div class='gform-body gform_body'><div id='gform_fields_3' class='gform_fields top_label form_sublabel_below description_below validation_below'><div id=\"field_3_41\" class=\"gfield gfield--type-honeypot gform_validation_container field_sublabel_below gfield--has-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_3_41'>Comments<\/label><div class='ginput_container'><input name='input_41' id='input_3_41' type='text' value='' autocomplete='new-password'\/><\/div><div class='gfield_description' id='gfield_description_3_41'>This field is for validation purposes and should be left unchanged.<\/div><\/div><fieldset id=\"field_3_1\" class=\"gfield gfield--type-name gfield--input-type-name gfield_contains_required field_sublabel_hidden_label gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><legend class='gfield_label gform-field-label gfield_label_before_complex' >N\u00e1zev<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/legend><div class='ginput_complex ginput_container ginput_container--name no_prefix has_first_name no_middle_name has_last_name no_suffix gf_name_has_2 ginput_container_name gform-grid-row' id='input_3_1'>\n                            \n                            <span id='input_3_1_3_container' class='name_first gform-grid-col gform-grid-col--size-auto' >\n                                                    <input type='text' name='input_1.3' id='input_3_1_3' value=''   aria-required='true'   placeholder='Jm\u00e9no'  \/>\n                                                    <label for='input_3_1_3' class='gform-field-label gform-field-label--type-sub hidden_sub_label screen-reader-text'>Jm\u00e9no<\/label>\n                                                <\/span>\n                            \n                            <span id='input_3_1_6_container' class='name_last gform-grid-col gform-grid-col--size-auto' >\n                                                    <input type='text' name='input_1.6' id='input_3_1_6' value=''   aria-required='true'   placeholder='P\u0159\u00edjmen\u00ed'  \/>\n                                                    <label for='input_3_1_6' class='gform-field-label gform-field-label--type-sub hidden_sub_label screen-reader-text'>P\u0159\u00edjmen\u00ed<\/label>\n                                                <\/span>\n                            \n                        <\/div><\/fieldset><div id=\"field_3_2\" class=\"gfield gfield--type-email gfield--input-type-email gfield--width-half gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_3_2'>Email<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_email'>\n                            <input name='input_2' id='input_3_2' type='email' value='' class='large'   placeholder='Email' aria-required=\"true\" aria-invalid=\"false\"  \/>\n                        <\/div><\/div><div id=\"field_3_4\" class=\"gfield gfield--type-phone gfield--input-type-phone gfield--width-half gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_3_4'>Telefon<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_phone'><input name='input_4' id='input_3_4' type='tel' value='' class='large'  placeholder='Telefon' aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_3_3\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-half gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_3_3'>N\u00e1zev spole\u010dnosti<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_3' id='input_3_3' type='text' value='' class='large'    placeholder='N\u00e1zev spole\u010dnosti' aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_3_9\" class=\"gfield gfield--type-select gfield--input-type-select gfield--width-half gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_3_9'>Po\u010det pobo\u010dek<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_select'><select name='input_9' id='input_3_9' class='large gfield_select'    aria-required=\"true\" aria-invalid=\"false\" ><option value='' selected='selected' class='gf_placeholder'>Po\u010det pobo\u010dek<\/option><option value='1' >1<\/option><option value='2-10' >2-10<\/option><option value='11-49' >11-49<\/option><option value='50+' >50+<\/option><\/select><\/div><\/div><div id=\"field_3_6\" class=\"gfield gfield--type-textarea gfield--input-type-textarea field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_3_6'>Jak m\u016f\u017eeme pomoci?<\/label><div class='ginput_container ginput_container_textarea'><textarea name='input_6' id='input_3_6' class='textarea small'    placeholder='Jak m\u016f\u017eeme pomoci?'  aria-invalid=\"false\"   rows='10' cols='50'><\/textarea><\/div><\/div><fieldset id=\"field_3_14\" class=\"gfield gfield--type-consent gfield--type-choice gfield--input-type-consent gfield--width-full gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><legend class='gfield_label gform-field-label gfield_label_before_complex' >Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/legend><div class='ginput_container ginput_container_consent'><input name='input_14.1' id='input_3_14_1' type='checkbox' value='1'   aria-required=\"true\" aria-invalid=\"false\"   \/> <label class=\"gform-field-label gform-field-label--type-inline gfield_consent_label\" for='input_3_14_1' >Souhlas\u00edm se zpracov\u00e1n\u00edm sv\u00fdch osobn\u00edch \u00fadaj\u016f v souladu se <a href=\"https:\/\/moodmedia.com\/cz\/spolecnost\/zasady-ochrany-osobnich-udaju\/\" target=\"_blank\">Z\u00e1sadami ochrany osobn\u00edch \u00fadaj\u016f<\/a> (v\u010detn\u011b mezin\u00e1rodn\u00edch p\u0159enos\u016f) a souhlas\u00edm s t\u00edm, aby spole\u010dnost Mood Media pou\u017e\u00edvala tyto informace ke kontaktov\u00e1n\u00ed m\u00e9 osoby.<span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/label><input type='hidden' name='input_14.2' value='Souhlas\u00edm se zpracov\u00e1n\u00edm sv\u00fdch osobn\u00edch \u00fadaj\u016f v souladu se &lt;a href=&quot;https:\/\/moodmedia.com\/cz\/spolecnost\/zasady-ochrany-osobnich-udaju\/&quot; target=&quot;_blank&quot;&gt;Z\u00e1sadami ochrany osobn\u00edch \u00fadaj\u016f&lt;\/a&gt; (v\u010detn\u011b mezin\u00e1rodn\u00edch p\u0159enos\u016f) a souhlas\u00edm s t\u00edm, aby spole\u010dnost Mood Media pou\u017e\u00edvala tyto informace ke kontaktov\u00e1n\u00ed m\u00e9 osoby.' class='gform_hidden' \/><input type='hidden' name='input_14.3' value='3' class='gform_hidden' \/><\/div><\/fieldset><fieldset id=\"field_3_15\" class=\"gfield gfield--type-consent gfield--type-choice gfield--input-type-consent gfield--width-full field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><legend class='gfield_label gform-field-label gfield_label_before_complex' >Z\u016fsta\u0148te v kontaktu<\/legend><div class='ginput_container ginput_container_consent'><input name='input_15.1' id='input_3_15_1' type='checkbox' value='1'    aria-invalid=\"false\"   \/> <label class=\"gform-field-label gform-field-label--type-inline gfield_consent_label\" for='input_3_15_1' >Chci dost\u00e1vat e-mailem relevantn\u00ed novinky, informace o produktech nebo speci\u00e1ln\u00ed nab\u00eddky. Z odb\u011bru se m\u016f\u017eete kdykoli odhl\u00e1sit pomoc\u00ed p\u0159\u00edslu\u0161n\u00fdch odkaz\u016f v informac\u00edch, kter\u00e9 v\u00e1m zas\u00edl\u00e1me.<\/label><input type='hidden' name='input_15.2' value='Chci dost\u00e1vat e-mailem relevantn\u00ed novinky, informace o produktech nebo speci\u00e1ln\u00ed nab\u00eddky. Z odb\u011bru se m\u016f\u017eete kdykoli odhl\u00e1sit pomoc\u00ed p\u0159\u00edslu\u0161n\u00fdch odkaz\u016f v informac\u00edch, kter\u00e9 v\u00e1m zas\u00edl\u00e1me.' class='gform_hidden' \/><input type='hidden' name='input_15.3' value='3' class='gform_hidden' \/><\/div><\/fieldset><div id=\"field_3_18\" class=\"gfield gfield--type-captcha gfield--input-type-captcha gfield--width-full field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_3_18'>CAPTCHA<\/label><div id='input_3_18' class='ginput_container ginput_recaptcha' data-sitekey='6Lfv6n8bAAAAAEtmA_JMn8-9T65gbem1F5Q9T6fQ'  data-theme='light' data-tabindex='-1' data-size='invisible' data-badge='bottomright'><\/div><\/div><div id=\"field_3_24\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_24' id='input_3_24' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='Web - INTL' \/><\/div><\/div><div id=\"field_3_17\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_17' id='input_3_17' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='cz' \/><\/div><\/div><div id=\"field_3_39\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_39' id='input_3_39' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/div><div id=\"field_3_20\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_20' id='input_3_20' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/div><div id=\"field_3_21\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_21' id='input_3_21' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/div><div id=\"field_3_19\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_19' id='input_3_19' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/div><div id=\"field_3_23\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_23' id='input_3_23' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/div><div id=\"field_3_22\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_22' id='input_3_22' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/div><div id=\"field_3_36\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_36' id='input_3_36' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/div><div id=\"field_3_16\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_16' id='input_3_16' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='https:\/\/moodmedia.com\/cz\/wp-json\/wp\/v2\/posts\/173640' \/><\/div><\/div><div id=\"field_3_28\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_28' id='input_3_28' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='https:\/\/moodmedia.com\/cz\/wp-json\/wp\/v2\/posts\/173640' \/><\/div><\/div><div id=\"field_3_25\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_25' id='input_3_25' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/div><div id=\"field_3_26\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_26' id='input_3_26' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/div><div id=\"field_3_27\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_27' id='input_3_27' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/div><div id=\"field_3_40\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_40' id='input_3_40' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/div><div id=\"field_3_29\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_29' id='input_3_29' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/div><div id=\"field_3_30\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_30' id='input_3_30' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/div><div id=\"field_3_33\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_33' id='input_3_33' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/div><div id=\"field_3_32\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_32' id='input_3_32' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/div><div id=\"field_3_31\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_31' id='input_3_31' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/div><div id=\"field_3_34\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_34' id='input_3_34' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/div><div id=\"field_3_35\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_35' id='input_3_35' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='https:\/\/moodmedia.com\/cz\/wp-json\/wp\/v2\/posts\/173640' \/><\/div><\/div><div id=\"field_3_37\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_37' id='input_3_37' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/div><div id=\"field_3_38\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_38' id='input_3_38' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/div><\/div><\/div>\n        <div class='gform-footer gform_footer top_label'> <input type=\"submit\" id=\"gform_submit_button_3\" class=\"gform_button button submit-button\" onclick=\"gform.submission.handleButtonClick(this);\" data-submission-type=\"submit\" value=\"Odeslat\"> \n            <input type='hidden' class='gform_hidden' name='gform_submission_method' data-js='gform_submission_method_3' value='postback' \/>\n            <input type='hidden' class='gform_hidden' name='gform_theme' data-js='gform_theme_3' id='gform_theme_3' value='gravity-theme' \/>\n            <input type='hidden' class='gform_hidden' name='gform_style_settings' data-js='gform_style_settings_3' id='gform_style_settings_3' value='[]' \/>\n            <input type='hidden' class='gform_hidden' name='is_submit_3' value='1' \/>\n            <input type='hidden' class='gform_hidden' name='gform_submit' value='3' \/>\n            \n            <input type='hidden' class='gform_hidden' name='gform_currency' data-currency='EUR' value='yxkkIxJyiiTyasG5CFh+ZK\/rGRHrK6wnAA9NebZClhLSWFuQFN+2DiZuiph6H7eSsYjXWHvCkkiOOkRjHokXMkasNTRGzRvefHTez0aC0X1i\/9c=' \/>\n            <input type='hidden' class='gform_hidden' name='gform_unique_id' value='' \/>\n            <input type='hidden' class='gform_hidden' name='state_3' value='WyJ7XCIxNC4xXCI6XCIwZWI5NmJkYTliNmQ0NGVjZWM5OTk3MDgzNzFmZGFiZFwiLFwiMTQuMlwiOlwiZmU0MGI0YWE5MzYzZDA4MmFiN2JhZmRiNjQzNmYyOTJcIixcIjE0LjNcIjpcIjRiMjM4NDEzMjVlOGQ1MTU1YWJiZjJlMzg1YzhkOGFmXCIsXCIxNS4xXCI6XCIwZWI5NmJkYTliNmQ0NGVjZWM5OTk3MDgzNzFmZGFiZFwiLFwiMTUuMlwiOlwiZTAwY2IxYjllOGMzMzgxZTlhZDk3YWM0MDBlNjE4NDlcIixcIjE1LjNcIjpcIjRiMjM4NDEzMjVlOGQ1MTU1YWJiZjJlMzg1YzhkOGFmXCJ9IiwiOTNmNWE4MzdiYWRiNTNlYTU4ZWVjNjlkNTBiNTViMjUiXQ==' \/>\n            <input type='hidden' autocomplete='off' class='gform_hidden' name='gform_target_page_number_3' id='gform_target_page_number_3' value='0' \/>\n            <input type='hidden' autocomplete='off' class='gform_hidden' name='gform_source_page_number_3' id='gform_source_page_number_3' value='1' \/>\n            <input type='hidden' name='gform_field_values' value='' \/>\n            \n        <\/div>\n                        <\/form>\n                        <\/div><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n gform.initializeOnLoaded( function() {gformInitSpinner( 3, 'https:\/\/moodmedia.com\/wp-content\/plugins\/gravityforms\/images\/spinner.svg', true );jQuery('#gform_ajax_frame_3').on('load',function(){var contents = jQuery(this).contents().find('*').html();var is_postback = contents.indexOf('GF_AJAX_POSTBACK') >= 0;if(!is_postback){return;}var form_content = jQuery(this).contents().find('#gform_wrapper_3');var is_confirmation = jQuery(this).contents().find('#gform_confirmation_wrapper_3').length > 0;var is_redirect = contents.indexOf('gformRedirect(){') >= 0;var is_form = form_content.length > 0 && ! is_redirect && ! is_confirmation;var mt = parseInt(jQuery('html').css('margin-top'), 10) + parseInt(jQuery('body').css('margin-top'), 10) + 100;if(is_form){jQuery('#gform_wrapper_3').html(form_content.html());if(form_content.hasClass('gform_validation_error')){jQuery('#gform_wrapper_3').addClass('gform_validation_error');} else {jQuery('#gform_wrapper_3').removeClass('gform_validation_error');}setTimeout( function() { \/* delay the scroll by 50 milliseconds to fix a bug in chrome *\/  }, 50 );if(window['gformInitDatepicker']) {gformInitDatepicker();}if(window['gformInitPriceFields']) {gformInitPriceFields();}var current_page = jQuery('#gform_source_page_number_3').val();gformInitSpinner( 3, 'https:\/\/moodmedia.com\/wp-content\/plugins\/gravityforms\/images\/spinner.svg', true );jQuery(document).trigger('gform_page_loaded', [3, current_page]);window['gf_submitting_3'] = false;}else if(!is_redirect){var confirmation_content = jQuery(this).contents().find('.GF_AJAX_POSTBACK').html();if(!confirmation_content){confirmation_content = contents;}jQuery('#gform_wrapper_3').replaceWith(confirmation_content);jQuery(document).trigger('gform_confirmation_loaded', [3]);window['gf_submitting_3'] = false;wp.a11y.speak(jQuery('#gform_confirmation_message_3').text());}else{jQuery('#gform_3').append(contents);if(window['gformRedirect']) {gformRedirect();}}jQuery(document).trigger(\"gform_pre_post_render\", [{ formId: \"3\", currentPage: \"current_page\", abort: function() { this.preventDefault(); } }]);        if (event && event.defaultPrevented) {                return;        }        const gformWrapperDiv = document.getElementById( \"gform_wrapper_3\" );        if ( gformWrapperDiv ) {            const visibilitySpan = document.createElement( \"span\" );            visibilitySpan.id = \"gform_visibility_test_3\";            gformWrapperDiv.insertAdjacentElement( \"afterend\", visibilitySpan );        }        const visibilityTestDiv = document.getElementById( \"gform_visibility_test_3\" );        let postRenderFired = false;        function triggerPostRender() {            if ( postRenderFired ) {                return;            }            postRenderFired = true;            gform.core.triggerPostRenderEvents( 3, current_page );            if ( visibilityTestDiv ) {                visibilityTestDiv.parentNode.removeChild( visibilityTestDiv );            }        }        function debounce( func, wait, immediate ) {            var timeout;            return function() {                var context = this, args = arguments;                var later = function() {                    timeout = null;                    if ( !immediate ) func.apply( context, args );                };                var callNow = immediate && !timeout;                clearTimeout( timeout );                timeout = setTimeout( later, wait );                if ( callNow ) func.apply( context, args );            };        }        const debouncedTriggerPostRender = debounce( function() {            triggerPostRender();        }, 200 );        if ( visibilityTestDiv && visibilityTestDiv.offsetParent === null ) {            const observer = new MutationObserver( ( mutations ) => {                mutations.forEach( ( mutation ) => {                    if ( mutation.type === 'attributes' && visibilityTestDiv.offsetParent !== null ) {                        debouncedTriggerPostRender();                        observer.disconnect();                    }                });            });            observer.observe( document.body, {                attributes: true,                childList: false,                subtree: true,                attributeFilter: [ 'style', 'class' ],            });        } else {            triggerPostRender();        }    } );} ); \n\/* ]]> *\/\n<\/script>\n\n    <script>\n        jQuery( document ).ready(function() {\n        setTimeout(() => { Cookies.get(\"traffic_source\") ? jQuery('[id=\"input_3_39\"]').val(decodeURIComponent(sanitizeInput(Cookies.get(\"traffic_source\")) ?? '')) : '';\nCookies.get(\"utm_source\") ? jQuery('[id=\"input_3_20\"]').val(decodeURIComponent(sanitizeInput(Cookies.get(\"utm_source\")) ?? '')) : '';\nCookies.get(\"utm_medium\") ? jQuery('[id=\"input_3_21\"]').val(decodeURIComponent(sanitizeInput(Cookies.get(\"utm_medium\")) ?? '')) : '';\nCookies.get(\"utm_campaign\") ? jQuery('[id=\"input_3_19\"]').val(decodeURIComponent(sanitizeInput(Cookies.get(\"utm_campaign\")) ?? '')) : '';\nCookies.get(\"utm_content\") ? jQuery('[id=\"input_3_23\"]').val(decodeURIComponent(sanitizeInput(Cookies.get(\"utm_content\")) ?? '')) : '';\nCookies.get(\"utm_term\") ? jQuery('[id=\"input_3_22\"]').val(decodeURIComponent(sanitizeInput(Cookies.get(\"utm_term\")) ?? '')) : '';\nCookies.get(\"handl_ref\") ? jQuery('[id=\"input_3_36\"]').val(decodeURIComponent(sanitizeInput(Cookies.get(\"handl_ref\")) ?? '')) : '';\nCookies.get(\"gclid\") ? jQuery('[id=\"input_3_25\"]').val(decodeURIComponent(sanitizeInput(Cookies.get(\"gclid\")) ?? '')) : '';\nCookies.get(\"fbclid\") ? jQuery('[id=\"input_3_26\"]').val(decodeURIComponent(sanitizeInput(Cookies.get(\"fbclid\")) ?? '')) : '';\nCookies.get(\"msclkid\") ? jQuery('[id=\"input_3_27\"]').val(decodeURIComponent(sanitizeInput(Cookies.get(\"msclkid\")) ?? '')) : '';\nCookies.get(\"first_traffic_source\") ? jQuery('[id=\"input_3_40\"]').val(decodeURIComponent(sanitizeInput(Cookies.get(\"first_traffic_source\")) ?? '')) : '';\nCookies.get(\"first_utm_source\") ? jQuery('[id=\"input_3_29\"]').val(decodeURIComponent(sanitizeInput(Cookies.get(\"first_utm_source\")) ?? '')) : '';\nCookies.get(\"first_utm_medium\") ? jQuery('[id=\"input_3_30\"]').val(decodeURIComponent(sanitizeInput(Cookies.get(\"first_utm_medium\")) ?? '')) : '';\nCookies.get(\"first_utm_campaign\") ? jQuery('[id=\"input_3_33\"]').val(decodeURIComponent(sanitizeInput(Cookies.get(\"first_utm_campaign\")) ?? '')) : '';\nCookies.get(\"first_utm_content\") ? jQuery('[id=\"input_3_32\"]').val(decodeURIComponent(sanitizeInput(Cookies.get(\"first_utm_content\")) ?? '')) : '';\nCookies.get(\"first_utm_term\") ? jQuery('[id=\"input_3_31\"]').val(decodeURIComponent(sanitizeInput(Cookies.get(\"first_utm_term\")) ?? '')) : '';\nCookies.get(\"handl_original_ref\") ? jQuery('[id=\"input_3_34\"]').val(decodeURIComponent(sanitizeInput(Cookies.get(\"handl_original_ref\")) ?? '')) : '';\nCookies.get(\"handl_landing_page\") ? jQuery('[id=\"input_3_35\"]').val(decodeURIComponent(sanitizeInput(Cookies.get(\"handl_landing_page\")) ?? '')) : '';\nCookies.get(\"organic_source\") ? jQuery('[id=\"input_3_37\"]').val(decodeURIComponent(sanitizeInput(Cookies.get(\"organic_source\")) ?? '')) : '';\nCookies.get(\"organic_source_str\") ? jQuery('[id=\"input_3_38\"]').val(decodeURIComponent(sanitizeInput(Cookies.get(\"organic_source_str\")) ?? '')) : '';\n }, 1000);\n        })\n    <\/script>\n    \n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Spr\u00e1vn\u00e9 nastaven\u00ed hudby v obchod\u011b s potravinamiKritick\u00e1 role hudby na pozad\u00ed v obchodech s potravinami se v pr\u016fb\u011bhu let p\u0159\u00edli\u0161 nezm\u011bnila. Va\u0161e hudba by m\u011bla zaujmout va\u0161e nakupuj\u00edc\u00ed na emocion\u00e1ln\u00ed \u00farovni a vytvo\u0159it pozitivn\u00ed atmosf\u00e9ru, kter\u00e1 je vyb\u00edz\u00ed k tomu, aby si v\u011bdom\u011b prohl\u00ed\u017eeli uli\u010dky. Co se zm\u011bnilo, je fakt, \u017ee hudba je dnes pro va\u0161e z\u00e1kazn\u00edky mnohem d\u016fle\u017eit\u011bj\u0161\u00ed ne\u017e kdykoli p\u0159edt\u00edm. Opakujeme: Hudba je dnes pro va\u0161e z\u00e1kazn\u00edky mnohem d\u016fle\u017eit\u011bj\u0161\u00ed ne\u017e kdykoli p\u0159edt\u00edm. M\u016f\u017eete naj\u00edt nep\u0159ebern\u00e9 mno\u017estv\u00ed statistik, kter\u00e9 tuto pravdu d\u00e1le podporuj\u00ed, ale zde jsou dv\u011b z nejpozoruhodn\u011bj\u0161\u00edch z jedn\u00e9 z na\u0161ich ned\u00e1vn\u00fdch studi\u00ed: T\u00e9m\u011b\u0159 80 % z\u00e1kazn\u00edk\u016f p\u0159i nakupov\u00e1n\u00ed v obchod\u011b r\u00e1do poslouch\u00e1 hudbu 65 % nakupuj\u00edc\u00edch bude m\u00edt vztah ke zna\u010dce obchodu, pokud obchod p\u0159ehr\u00e1v\u00e1 hudbu, kter\u00e1 se nakupuj\u00edc\u00edmu l\u00edb\u00ed Prvn\u00ed z nich je mo\u017en\u00e1 ne\u0159e\u0161iteln\u00e1, ale to druh\u00e9 je zvl\u00e1\u0161t\u011b v\u00fdznamn\u00e9 v dne\u0161n\u00edm p\u0159esycen\u00e9m potravin\u00e1\u0159sk\u00e9m pr\u016fmyslu. Jak mluv\u00edme v \u010d\u00e1sti Pov\u00fd\u0161en\u00ed z\u00e1\u017eitku s potravinami pomoc\u00ed m\u00e9di\u00ed v obchod\u011b, efektivn\u00ed vyu\u017eit\u00ed hudby v obchod\u011b vytvo\u0159\u00ed z\u00e1\u017eitek, kter\u00fd si va\u0161i z\u00e1kazn\u00edci budou cht\u00edt zopakovat. Zku\u0161enost, kter\u00e1 pos\u00edl\u00ed jejich pouto s va\u0161\u00ed zna\u010dkou a ud\u011bl\u00e1 va\u0161i zna\u010dku jejich. Jak tedy vyu\u017e\u00edt hudbu k vytvo\u0159en\u00ed v\u011bt\u0161\u00ed loajality u dne\u0161n\u00edch z\u00e1kazn\u00edk\u016f? A jak\u00e9 jsou z\u00e1kladn\u00ed p\u0159edpoklady pro implementaci efektivn\u00edho hudebn\u00edho [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":173791,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[5143,5019],"tags":[],"class_list":["post-173640","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-potraviny-cz","category-zdroje"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Spr\u00e1vn\u00e1 hudba z&nbsp;potravin | Mood Media \u010cesk\u00e1 Republika<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Spr\u00e1vn\u00e1 hudba z&nbsp;potravin\" \/>\n<meta property=\"og:url\" content=\"https:\/\/moodmedia.com\/cz\/zdroje\/spravna-hudba-z-potravin\/\" \/>\n<meta property=\"og:site_name\" content=\"Mood Media \u010cesk\u00e1 Republika\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/moodmediauk\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-06T13:23:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-03T16:05:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/moodmedia.com\/wp-content\/uploads\/2022\/05\/grocery-music-feature.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Brad Bond\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MoodMedia_UK\" \/>\n<meta name=\"twitter:site\" content=\"@MoodMedia_UK\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Brad Bond\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"15 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/moodmedia.com\\\/cz\\\/zdroje\\\/spravna-hudba-z-potravin\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/moodmedia.com\\\/cz\\\/zdroje\\\/spravna-hudba-z-potravin\\\/\"},\"author\":{\"name\":\"Brad Bond\",\"@id\":\"https:\\\/\\\/moodmedia.com\\\/cz\\\/#\\\/schema\\\/person\\\/2c1d5d948a4c2afc406923edc1c7827d\"},\"headline\":\"Spr\u00e1vn\u00e1 hudba z&nbsp;potravin\",\"datePublished\":\"2022-05-06T13:23:08+00:00\",\"dateModified\":\"2024-12-03T16:05:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/moodmedia.com\\\/cz\\\/zdroje\\\/spravna-hudba-z-potravin\\\/\"},\"wordCount\":3059,\"publisher\":{\"@id\":\"https:\\\/\\\/moodmedia.com\\\/cz\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/moodmedia.com\\\/cz\\\/zdroje\\\/spravna-hudba-z-potravin\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/moodmedia.com\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/grocery-music-feature.webp\",\"articleSection\":[\"Potraviny\",\"Zdroje\"],\"inLanguage\":\"cs\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/moodmedia.com\\\/cz\\\/zdroje\\\/spravna-hudba-z-potravin\\\/\",\"url\":\"https:\\\/\\\/moodmedia.com\\\/cz\\\/zdroje\\\/spravna-hudba-z-potravin\\\/\",\"name\":\"Spr\u00e1vn\u00e1 hudba z&nbsp;potravin | Mood Media \u010cesk\u00e1 Republika\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/moodmedia.com\\\/cz\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/moodmedia.com\\\/cz\\\/zdroje\\\/spravna-hudba-z-potravin\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/moodmedia.com\\\/cz\\\/zdroje\\\/spravna-hudba-z-potravin\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/moodmedia.com\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/grocery-music-feature.webp\",\"datePublished\":\"2022-05-06T13:23:08+00:00\",\"dateModified\":\"2024-12-03T16:05:25+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/moodmedia.com\\\/cz\\\/zdroje\\\/spravna-hudba-z-potravin\\\/#breadcrumb\"},\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/moodmedia.com\\\/cz\\\/zdroje\\\/spravna-hudba-z-potravin\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/moodmedia.com\\\/cz\\\/zdroje\\\/spravna-hudba-z-potravin\\\/#primaryimage\",\"url\":\"https:\\\/\\\/moodmedia.com\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/grocery-music-feature.webp\",\"contentUrl\":\"https:\\\/\\\/moodmedia.com\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/grocery-music-feature.webp\",\"width\":1000,\"height\":500},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/moodmedia.com\\\/cz\\\/zdroje\\\/spravna-hudba-z-potravin\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/moodmedia.com\\\/cz\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Spr\u00e1vn\u00e1 hudba z&nbsp;potravin\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/moodmedia.com\\\/cz\\\/#website\",\"url\":\"https:\\\/\\\/moodmedia.com\\\/cz\\\/\",\"name\":\"Mood Media International\",\"description\":\"Experience. By Design\",\"publisher\":{\"@id\":\"https:\\\/\\\/moodmedia.com\\\/cz\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/moodmedia.com\\\/cz\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"cs\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/moodmedia.com\\\/cz\\\/#organization\",\"name\":\"Mood Media\",\"url\":\"https:\\\/\\\/moodmedia.com\\\/cz\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/moodmedia.com\\\/cz\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/moodmedia.com\\\/wp-content\\\/uploads\\\/2017\\\/10\\\/mood-media-logo-400.jpg\",\"contentUrl\":\"https:\\\/\\\/moodmedia.com\\\/wp-content\\\/uploads\\\/2017\\\/10\\\/mood-media-logo-400.jpg\",\"width\":400,\"height\":115,\"caption\":\"Mood Media\"},\"image\":{\"@id\":\"https:\\\/\\\/moodmedia.com\\\/cz\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/moodmediauk\\\/\",\"https:\\\/\\\/x.com\\\/MoodMedia_UK\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/mood-media-uk\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/moodmedia.com\\\/cz\\\/#\\\/schema\\\/person\\\/2c1d5d948a4c2afc406923edc1c7827d\",\"name\":\"Brad Bond\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6674de3daef3ee4922ab97ff2a1a95c1d092443e6429ddaefc6f7733cf14e99c?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6674de3daef3ee4922ab97ff2a1a95c1d092443e6429ddaefc6f7733cf14e99c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6674de3daef3ee4922ab97ff2a1a95c1d092443e6429ddaefc6f7733cf14e99c?s=96&d=mm&r=g\",\"caption\":\"Brad Bond\"},\"sameAs\":[\"https:\\\/\\\/moodmedia.com\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Spr\u00e1vn\u00e1 hudba z&nbsp;potravin | Mood Media \u010cesk\u00e1 Republika","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"cs_CZ","og_type":"article","og_title":"Spr\u00e1vn\u00e1 hudba z&nbsp;potravin","og_url":"https:\/\/moodmedia.com\/cz\/zdroje\/spravna-hudba-z-potravin\/","og_site_name":"Mood Media \u010cesk\u00e1 Republika","article_publisher":"https:\/\/www.facebook.com\/moodmediauk\/","article_published_time":"2022-05-06T13:23:08+00:00","article_modified_time":"2024-12-03T16:05:25+00:00","og_image":[{"width":1000,"height":500,"url":"https:\/\/moodmedia.com\/wp-content\/uploads\/2022\/05\/grocery-music-feature.webp","type":"image\/webp"}],"author":"Brad Bond","twitter_card":"summary_large_image","twitter_creator":"@MoodMedia_UK","twitter_site":"@MoodMedia_UK","twitter_misc":{"Napsal(a)":"Brad Bond","Odhadovan\u00e1 doba \u010dten\u00ed":"15 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/moodmedia.com\/cz\/zdroje\/spravna-hudba-z-potravin\/#article","isPartOf":{"@id":"https:\/\/moodmedia.com\/cz\/zdroje\/spravna-hudba-z-potravin\/"},"author":{"name":"Brad Bond","@id":"https:\/\/moodmedia.com\/cz\/#\/schema\/person\/2c1d5d948a4c2afc406923edc1c7827d"},"headline":"Spr\u00e1vn\u00e1 hudba z&nbsp;potravin","datePublished":"2022-05-06T13:23:08+00:00","dateModified":"2024-12-03T16:05:25+00:00","mainEntityOfPage":{"@id":"https:\/\/moodmedia.com\/cz\/zdroje\/spravna-hudba-z-potravin\/"},"wordCount":3059,"publisher":{"@id":"https:\/\/moodmedia.com\/cz\/#organization"},"image":{"@id":"https:\/\/moodmedia.com\/cz\/zdroje\/spravna-hudba-z-potravin\/#primaryimage"},"thumbnailUrl":"https:\/\/moodmedia.com\/wp-content\/uploads\/2022\/05\/grocery-music-feature.webp","articleSection":["Potraviny","Zdroje"],"inLanguage":"cs"},{"@type":"WebPage","@id":"https:\/\/moodmedia.com\/cz\/zdroje\/spravna-hudba-z-potravin\/","url":"https:\/\/moodmedia.com\/cz\/zdroje\/spravna-hudba-z-potravin\/","name":"Spr\u00e1vn\u00e1 hudba z&nbsp;potravin | Mood Media \u010cesk\u00e1 Republika","isPartOf":{"@id":"https:\/\/moodmedia.com\/cz\/#website"},"primaryImageOfPage":{"@id":"https:\/\/moodmedia.com\/cz\/zdroje\/spravna-hudba-z-potravin\/#primaryimage"},"image":{"@id":"https:\/\/moodmedia.com\/cz\/zdroje\/spravna-hudba-z-potravin\/#primaryimage"},"thumbnailUrl":"https:\/\/moodmedia.com\/wp-content\/uploads\/2022\/05\/grocery-music-feature.webp","datePublished":"2022-05-06T13:23:08+00:00","dateModified":"2024-12-03T16:05:25+00:00","breadcrumb":{"@id":"https:\/\/moodmedia.com\/cz\/zdroje\/spravna-hudba-z-potravin\/#breadcrumb"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/moodmedia.com\/cz\/zdroje\/spravna-hudba-z-potravin\/"]}]},{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/moodmedia.com\/cz\/zdroje\/spravna-hudba-z-potravin\/#primaryimage","url":"https:\/\/moodmedia.com\/wp-content\/uploads\/2022\/05\/grocery-music-feature.webp","contentUrl":"https:\/\/moodmedia.com\/wp-content\/uploads\/2022\/05\/grocery-music-feature.webp","width":1000,"height":500},{"@type":"BreadcrumbList","@id":"https:\/\/moodmedia.com\/cz\/zdroje\/spravna-hudba-z-potravin\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/moodmedia.com\/cz\/"},{"@type":"ListItem","position":2,"name":"Spr\u00e1vn\u00e1 hudba z&nbsp;potravin"}]},{"@type":"WebSite","@id":"https:\/\/moodmedia.com\/cz\/#website","url":"https:\/\/moodmedia.com\/cz\/","name":"Mood Media International","description":"Experience. By Design","publisher":{"@id":"https:\/\/moodmedia.com\/cz\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/moodmedia.com\/cz\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs"},{"@type":"Organization","@id":"https:\/\/moodmedia.com\/cz\/#organization","name":"Mood Media","url":"https:\/\/moodmedia.com\/cz\/","logo":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/moodmedia.com\/cz\/#\/schema\/logo\/image\/","url":"https:\/\/moodmedia.com\/wp-content\/uploads\/2017\/10\/mood-media-logo-400.jpg","contentUrl":"https:\/\/moodmedia.com\/wp-content\/uploads\/2017\/10\/mood-media-logo-400.jpg","width":400,"height":115,"caption":"Mood Media"},"image":{"@id":"https:\/\/moodmedia.com\/cz\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/moodmediauk\/","https:\/\/x.com\/MoodMedia_UK","https:\/\/www.linkedin.com\/company\/mood-media-uk\/"]},{"@type":"Person","@id":"https:\/\/moodmedia.com\/cz\/#\/schema\/person\/2c1d5d948a4c2afc406923edc1c7827d","name":"Brad Bond","image":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/secure.gravatar.com\/avatar\/6674de3daef3ee4922ab97ff2a1a95c1d092443e6429ddaefc6f7733cf14e99c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/6674de3daef3ee4922ab97ff2a1a95c1d092443e6429ddaefc6f7733cf14e99c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6674de3daef3ee4922ab97ff2a1a95c1d092443e6429ddaefc6f7733cf14e99c?s=96&d=mm&r=g","caption":"Brad Bond"},"sameAs":["https:\/\/moodmedia.com"]}]}},"_links":{"self":[{"href":"https:\/\/moodmedia.com\/cz\/wp-json\/wp\/v2\/posts\/173640","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/moodmedia.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/moodmedia.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/moodmedia.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/moodmedia.com\/cz\/wp-json\/wp\/v2\/comments?post=173640"}],"version-history":[{"count":0,"href":"https:\/\/moodmedia.com\/cz\/wp-json\/wp\/v2\/posts\/173640\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/moodmedia.com\/cz\/wp-json\/wp\/v2\/media\/173791"}],"wp:attachment":[{"href":"https:\/\/moodmedia.com\/cz\/wp-json\/wp\/v2\/media?parent=173640"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/moodmedia.com\/cz\/wp-json\/wp\/v2\/categories?post=173640"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/moodmedia.com\/cz\/wp-json\/wp\/v2\/tags?post=173640"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}