[et_pb_section fb_built=“1″ _builder_version=“4.24.0″ background_color=“#878787″ background_image=“https:\/\/moodmedia.com\/wp-content\/uploads\/2022\/05\/6-Steps-for-web.jpg“ background_blend=“multiply“ global_colors_info=“{}“][et_pb_row column_structure=“3_5,2_5″ _builder_version=“4.16″ background_size=“initial“ background_position=“top_left“ background_repeat=“repeat“ global_colors_info=“{}“][et_pb_column type=“3_5″ _builder_version=“4.16″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_text _builder_version=“4.27.0″ header_font=“|300|||||||“ header_font_size=“72px“ header_line_height=“1.01em“ background_layout=“dark“ hover_enabled=“0″ header_font_size_tablet=“40px“ header_font_size_phone=“40px“ header_font_size_last_edited=“on|tablet“ global_colors_info=“{}“ sticky_enabled=“0″]<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=“2_5″ _builder_version=“4.16″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_text _builder_version=“4.27.0″ background_layout=“dark“ hover_enabled=“0″ global_colors_info=“{}“ sticky_enabled=“0″]<\/p>\n
Pokud jde o stravovac\u00ed slu\u017eby, digit\u00e1ln\u00ed n\u00e1pisy v<\/strong> restaurac\u00edch<\/strong> nejsou ur\u010deny pouze pro QSR a Fast Casual<\/strong>.<\/p>\n Ve skute\u010dnosti tuto technologii vyu\u017e\u00edvaj\u00ed i restaurace v\u0161ech typ\u016f a velikost\u00ed, aby vylep\u0161ily z\u00e1\u017eitek z j\u00eddla a v\u00fdrazn\u011b zv\u00fd\u0161ily tr\u017eby.<\/p>\n [\/et_pb_text][et_pb_button button_url=“https:\/\/us.moodmedia.com\/wp-content\/uploads\/2019\/05\/6-Steps-to-Effective-Restaurant-Digital-Signage.pdf“ url_new_window=“on“ button_text=“St\u00e1hnout tento \u010dl\u00e1nek“ button_alignment=“left“ module_class=“mbutton“ _builder_version=“4.24.0″ button_icon=“=||divi||400″ button_icon_color=“#cd102f“ background_layout=“dark“ button_text_color_hover=“#cd102f“ button_border_color_hover=“#ffffff“ button_bg_color_hover=“#ffffff“ saved_tabs=“all“ global_colors_info=“{}“ button_text_size__hover_enabled=“off“ button_one_text_size__hover_enabled=“off“ button_two_text_size__hover_enabled=“off“ button_text_color__hover_enabled=“on“ button_text_color__hover=“#cd102f“ button_one_text_color__hover_enabled=“off“ button_two_text_color__hover_enabled=“off“ button_border_width__hover_enabled=“off“ button_one_border_width__hover_enabled=“off“ button_two_border_width__hover_enabled=“off“ button_border_color__hover_enabled=“on“ button_border_color__hover=“#ffffff“ button_one_border_color__hover_enabled=“off“ button_two_border_color__hover_enabled=“off“ button_border_radius__hover_enabled=“off“ button_one_border_radius__hover_enabled=“off“ button_two_border_radius__hover_enabled=“off“ button_letter_spacing__hover_enabled=“off“ button_one_letter_spacing__hover_enabled=“off“ button_two_letter_spacing__hover_enabled=“off“ button_bg_color__hover_enabled=“on“ button_bg_color__hover=“#ffffff“ button_one_bg_color__hover_enabled=“off“ button_two_bg_color__hover_enabled=“off“][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ _builder_version=“4.16″ global_colors_info=“{}“][et_pb_row _builder_version=“4.16″ background_size=“initial“ background_position=“top_left“ background_repeat=“repeat“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.16″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_text _builder_version=“4.27.0″ hover_enabled=“0″ global_colors_info=“{}“ sticky_enabled=“0″]<\/p>\n Digit\u00e1ln\u00ed n\u00e1pisy v restaurac\u00edch<\/a> dosahuj\u00ed takov\u00fdch v\u00fdsledk\u016f, proto\u017ee vyu\u017e\u00edvaj\u00ed na\u0161i p\u0159irozenou p\u0159ita\u017elivost k obrazovk\u00e1m. To, \u017ee m\u00e1te na st\u011bn\u00e1ch obrazovky a obsah, v\u0161ak neznamen\u00e1, \u017ee si skute\u010dn\u011b z\u00edsk\u00e1te pozornost host\u016f. Restaurace, kter\u00e9 maj\u00ed s digit\u00e1ln\u00edmi n\u00e1pisy nejv\u011bt\u0161\u00ed \u00fasp\u011bch, se \u0159\u00edd\u00ed t\u00edmto zlat\u00fdm pravidlem:<\/p>\n P\u0159ehr\u00e1v\u00e1n\u00ed spr\u00e1vn\u00e9ho obsahu na spr\u00e1vn\u00e9m m\u00edst\u011b a ve spr\u00e1vn\u00fd \u010das<\/p>\n Rozebereme v\u00e1m \u0161est nejd\u016fle\u017eit\u011bj\u0161\u00edch krok\u016f, kter\u00e9 k tomu budete pot\u0159ebovat.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=“1_2,1_2″ _builder_version=“4.16″ global_colors_info=“{}“][et_pb_column type=“1_2″ _builder_version=“4.16″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_text _builder_version=“4.27.0″ hover_enabled=“0″ global_colors_info=“{}“ sticky_enabled=“0″]<\/p>\n Hlavn\u00edm c\u00edlem zna\u010den\u00ed restaurac\u00ed je samoz\u0159ejm\u011b podpora prodeje a zlep\u0161en\u00ed z\u00e1\u017eitku z j\u00eddla, ale existuje n\u011bkolik men\u0161\u00edch c\u00edl\u016f, kter\u00e9 v\u00e1m pomohou dos\u00e1hnout t\u011bchto v\u011bt\u0161\u00edch c\u00edl\u016f. Um\u00edst\u011bn\u00ed obrazovek je z\u00e1sadn\u00ed pro maximalizaci \u00fasp\u011bchu digit\u00e1ln\u00edho zna\u010den\u00ed v restauraci a va\u0161e c\u00edle by m\u011bly ur\u010dovat, kam obrazovky um\u00edst\u00edte – nikoli naopak.<\/p>\n Pokud nap\u0159\u00edklad chcete p\u0159il\u00e1kat p\u011b\u0161\u00ed n\u00e1v\u0161t\u011bvn\u00edky, mus\u00ed b\u00fdt va\u0161e obrazovky orientov\u00e1ny ven a um\u00edst\u011bny v oknech. [\/et_pb_text][\/et_pb_column][et_pb_column type=“1_2″ _builder_version=“4.16″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_image src=“https:\/\/moodmedia.com\/wp-content\/uploads\/2022\/05\/promo-boards-1018.png“ align_tablet=“center“ align_phone=““ align_last_edited=“on|desktop“ _builder_version=“4.16″ global_colors_info=“{}“][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=“4.16″ background_size=“initial“ background_position=“top_left“ background_repeat=“repeat“ custom_margin=“0px||“ custom_padding=“0px||“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.16″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_text _builder_version=“4.27.0″ hover_enabled=“0″ global_colors_info=“{}“ sticky_enabled=“0″]<\/p>\n Pokud chcete propagovat konkr\u00e9tn\u00ed polo\u017eky menu b\u011bhem pobytu host\u016f v restauraci, m\u011bly by b\u00fdt obrazovky um\u00edst\u011bny na m\u00edstech, kter\u00e1 vid\u00ed v\u011bt\u0161ina host\u016f, ne-li v\u0161ichni. Pokud ji\u017e obrazovky m\u00e1te, mo\u017en\u00e1 byste m\u011bli zv\u00e1\u017eit jejich novou mont\u00e1\u017e, abyste co nejl\u00e9pe splnili c\u00edle, kter\u00fdch se sna\u017e\u00edte dos\u00e1hnout. <\/p>\n Pro digit\u00e1ln\u00ed n\u00e1pisy v restaurac\u00edch neexistuje typick\u00fd rozpo\u010det, tak\u017ee budete muset prov\u00e9st dal\u0161\u00ed pr\u016fzkum a z\u00edskat nab\u00eddky. *N\u011bkolik stru\u010dn\u00fdch pozn\u00e1mek k obrazovk\u00e1m<\/strong> – I kdy\u017e typy obrazovek, kter\u00e9 pou\u017e\u00edv\u00e1te doma, mohou fungovat s digit\u00e1ln\u00edmi n\u00e1pisy, nejsou ide\u00e1ln\u00ed pro pou\u017eit\u00ed v restauraci z mnoha d\u016fvod\u016f. Chcete-li z\u00edskat co nejlep\u0161\u00ed pom\u011br ceny a v\u00fdkonu, m\u011bli byste se obr\u00e1tit na jednoho poskytovatele, kter\u00fd nab\u00edz\u00ed v\u0161echny tyto komponenty. <\/p>\n Pokud m\u00e1te v\u00edce provozoven a jste v t\u00e9to oblasti nov\u00e1\u010dkem, je dobr\u00e9 nejprve zav\u00e9st digit\u00e1ln\u00ed zna\u010den\u00ed v jedn\u00e9 nebo dvou restaurac\u00edch a teprve pot\u00e9 jej roz\u0161\u00ed\u0159it do ostatn\u00edch. D\u00edky tomu budete m\u00edt mo\u017enost otestovat a vyladit svou strategii digit\u00e1ln\u00edho zna\u010den\u00ed a z\u00e1rove\u0148 minimalizovat po\u010d\u00e1te\u010dn\u00ed investice. Pokud m\u00e1te pouze jednu provozovnu, zkuste nejprve zav\u00e9st n\u011bkolik obrazovek a v pr\u016fb\u011bhu n\u011bkolika m\u011bs\u00edc\u016f zm\u011b\u0159te jejich \u00fa\u010dinnost. Experimentujte s r\u016fzn\u00fdmi typy obsahu a z\u00edskejte dobr\u00fd pocit z toho, co na va\u0161i klientelu funguje a co ne. Testov\u00e1n\u00ed, kter\u00e9 provedete na za\u010d\u00e1tku, se v\u00e1m pozd\u011bji vyplat\u00ed. <\/p>\n Pokud nem\u00e1te otev\u0159eno pouze jedno j\u00eddlo denn\u011b, m\u011bli byste pou\u017e\u00edvat r\u016fzn\u00e9 strategie obsahu pro r\u016fzn\u00e9 denn\u00ed doby, abyste zajistili, \u017ee v\u00e1\u0161 obsah bude relevantn\u00ed. Ujist\u011bte se, \u017ee r\u00e1no propagujete sn\u00edda\u0148ov\u00e9 speciality, odpoledne poledn\u00ed menu atd. To v\u0161ak neznamen\u00e1, \u017ee byste v dob\u011b ob\u011bda nebo sn\u00eddan\u011b nem\u011bli v\u016fbec propagovat sv\u00e9 j\u00eddeln\u00ed menu. Nap\u0159\u00edklad pou\u017eit\u00ed tabule pobl\u00ed\u017e vchodu, na kter\u00e9 bude uvedeno va\u0161e poledn\u00ed menu nebo hlavn\u00ed j\u00eddla k ve\u010de\u0159i, je skv\u011bl\u00fdm zp\u016fsobem, jak zv\u00fd\u0161it pov\u011bdom\u00ed o v\u0161em, co nab\u00edz\u00edte.[\/et_pb_text][et_pb_image src=“https:\/\/moodmedia.com\/wp-content\/uploads\/2018\/03\/Stacked-Screens.png“ align_tablet=“center“ align_phone=““ align_last_edited=“on|desktop“ _builder_version=“4.16″ global_colors_info=“{}“][\/et_pb_image][et_pb_text _builder_version=“4.27.0″ hover_enabled=“0″ global_colors_info=“{}“ sticky_enabled=“0″] <\/p>\n Op\u011bt plat\u00ed, \u017ee v\u00e1\u0161 obsah mus\u00ed b\u00fdt co nejrelevantn\u011bj\u0161\u00ed, a to jak z hlediska \u010dasu, tak z hlediska publika. Pokud nap\u0159\u00edklad je\u0161t\u011b v listopadu propagujete „Letn\u00ed speci\u00e1l – Surf N‘ Turf“, ztrat\u00edte u sv\u00fdch host\u016f d\u016fv\u011bryhodnost a va\u0161e nedostate\u010dn\u00e1 pozornost v\u011bnovan\u00e1 detail\u016fm se m\u016f\u017ee \u0161patn\u011b odrazit na dal\u0161\u00edch aspektech va\u0161\u00ed restaurace. Nav\u00edc pokud budete t\u00fdden co t\u00fdden propagovat to sam\u00e9, va\u0161i \u0161tamgasti nakonec za\u010dnou digit\u00e1ln\u00ed n\u00e1pisy ignorovat. Zkuste vytvo\u0159it v\u00edce rozvr\u017een\u00ed nebo verz\u00ed stejn\u00e9ho sd\u011blen\u00ed v r\u016fzn\u00fdch vzhledech. M\u016f\u017eete tak\u00e9 vytvo\u0159it rozs\u00e1hlou knihovnu „evergreen“ obsahu, kter\u00fd lze \u010dasto obm\u011b\u0148ovat. I ty nejmen\u0161\u00ed zm\u011bny, jako je zm\u011bna pozad\u00ed nebo barvy textu, udr\u017e\u00ed va\u0161e publikum v nap\u011bt\u00ed. Obecn\u011b plat\u00ed pravidlo, \u017ee se sna\u017ete aktualizovat obsah digit\u00e1ln\u00edch n\u00e1pis\u016f alespo\u0148 jednou za 4 t\u00fddny<\/strong>, p\u0159i\u010dem\u017e v\u011bt\u0161\u00ed zm\u011bny aplikujte ka\u017edou sez\u00f3nu. <\/p>\n Douf\u00e1me, \u017ee v\u00e1m tento \u010dl\u00e1nek pomohl objasnit, kde za\u010d\u00edt se strategi\u00ed digit\u00e1ln\u00edho zna\u010den\u00ed. A kone\u010dn\u011b, pokud m\u00e1 va\u0161e firma region\u00e1ln\u00ed, n\u00e1rodn\u00ed nebo glob\u00e1ln\u00ed p\u016fsobnost, nezapome\u0148te si st\u00e1hnout „ [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ admin_label=“Industry Page Contact“ module_id=“contact“ _builder_version=“4.15″ global_module=“169058″ collapsed=“off“ global_colors_info=“{}“][et_pb_row _builder_version=“4.16″ background_size=“initial“ background_position=“top_left“ background_repeat=“repeat“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.16″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_text _builder_version=“4.27.0″ text_font=“||||||||“ text_orientation=“center“ global_colors_info=“{}“]<\/p>\n [\/et_pb_text][et_pb_text admin_label=“Short Contact Form (light background)“ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“]<\/p>\n#1: Poznejte sv\u00e9 c\u00edle.<\/h3>\n
\nChcete-li skute\u010dn\u011b maximalizovat sv\u00e9 investice do t\u00e9to technologie, mus\u00edte konkr\u00e9tn\u011b definovat strategii obsahu, kter\u00e1 zohledn\u00ed tyto men\u0161\u00ed c\u00edle.
\nMezi b\u011b\u017en\u00e9 p\u0159\u00edklady pat\u0159\u00ed: <\/p>\n\n
#2: V\u011bd\u011bt, kam to jde.<\/h3>\n
\nZn\u00ed to jako samoz\u0159ejmost, ale p\u0159esto je d\u016fle\u017eit\u00e9 to zd\u016fraznit. <\/p>\n
\nU p\u0159edn\u00edho vchodu, u baru a na cest\u011b k toalet\u00e1m.
\nPokud chcete pouze zlep\u0161it atmosf\u00e9ru, sta\u010d\u00ed obrazovky namontovat na nen\u00e1padn\u00e1, ale n\u00e1padn\u00e1 m\u00edsta v hostitelsk\u00e9 oblasti nebo po obvodu prostoru (nap\u0159. videost\u011bna v zadn\u00ed \u010d\u00e1sti j\u00eddelny). <\/p>\n
\nD\u016frazn\u011b doporu\u010dujeme konzultaci s odborn\u00edkem na digit\u00e1ln\u00ed n\u00e1pisy, abyste ur\u010dili nejlep\u0161\u00ed mo\u017en\u00e9 um\u00edst\u011bn\u00ed obrazovky. <\/p>\n#3: Stanovte si realistick\u00fd rozpo\u010det.<\/h3>\n
\nMus\u00edte po\u010d\u00edtat s n\u00e1klady na: <\/p>\n\n
\nJe bu\u010f zakoupena za pau\u0161\u00e1ln\u00ed poplatek, nebo pronajata za m\u011bs\u00ed\u010dn\u00ed poplatek. <\/li>\n
\nSoftware je obvykle sou\u010d\u00e1st\u00ed m\u011bs\u00ed\u010dn\u00edho poplatku za slu\u017eby. <\/li>\n
\nPokud je\u0161t\u011b nem\u00e1te k dispozici obr\u00e1zky a dal\u0161\u00ed vizu\u00e1ln\u00ed materi\u00e1ly, n\u011bkte\u0159\u00ed poskytovatel\u00e9 pro v\u00e1s mohou obsah vytvo\u0159it.
\nN\u011bkter\u00e9 z nich mohou dokonce spravovat obsah va\u0161\u00edm jm\u00e9nem. <\/li>\n
Zde si ud\u011blejte dom\u00e1c\u00ed \u00fakol, proto\u017ee to b\u00fdv\u00e1 nejv\u011bt\u0161\u00ed v\u00fddaj, ale nen\u00ed to oblast, kde by se dalo p\u0159\u00edli\u0161 \u0161et\u0159it.<\/li>\n<\/ul>\n
\nPro za\u010d\u00e1tek, obrazovky komer\u010dn\u00ed t\u0159\u00eddy maj\u00ed ochrann\u00e9 r\u00e1me\u010dky, kter\u00e9 jim umo\u017e\u0148uj\u00ed odol\u00e1vat nadm\u011brn\u00e9mu teplu.
\nNav\u00edc obrazovky HD, kter\u00e9 pou\u017e\u00edv\u00e1te doma, jsou navr\u017eeny tak, aby pracovaly pouze 4-6 hodin denn\u011b, zat\u00edmco obrazovky komer\u010dn\u00ed t\u0159\u00eddy jsou ur\u010deny k nep\u0159etr\u017eit\u00e9mu provozu.
\nJsou tak\u00e9 m\u00e9n\u011b n\u00e1chyln\u00e9 k „vypalov\u00e1n\u00ed“, co\u017e je stav, kter\u00fd se \u010dasto vyskytuje u spot\u0159ebitelsk\u00fdch obrazovek.
\nA kone\u010dn\u011b, obrazovky komer\u010dn\u00ed t\u0159\u00eddy maj\u00ed vy\u0161\u0161\u00ed pom\u011br zobrazen\u00ed, co\u017e vede k lep\u0161\u00edmu obrazu. <\/p>\n
\nNebudete muset spolupracovat s n\u011bkolika dodavateli, abyste mohli podporovat jedno \u0159e\u0161en\u00ed, co\u017e v\u00e1m z dlouhodob\u00e9ho hlediska umo\u017en\u00ed u\u0161et\u0159it \u010das i pen\u00edze.
\nD\u016fv\u011bryhodn\u00fd a spolehliv\u00fd poskytovatel digit\u00e1ln\u00edch n\u00e1pis\u016f by v\u00e1m tak\u00e9 m\u011bl b\u00fdt schopen poskytnout p\u0159edstavu o realistick\u00e9m rozpo\u010dtu. <\/p>\n#4: Za\u010dn\u011bte v mal\u00e9m, pak se roz\u0161i\u0159ujte.<\/h3>\n
#5: Napl\u00e1nujte si denn\u00ed rozchod.<\/h3>\n
#6: \u010casto aktualizujte sv\u016fj obsah.<\/h3>\n
\n Kontaktujte na\u0161e odborn\u00edky na digit\u00e1ln\u00ed n\u00e1pisy<\/strong>
\n<\/a> Dnes se dozv\u00edte v\u00edce a oni v\u00e1m r\u00e1di zodpov\u00ed v\u0161echny va\u0161e dotazy.<\/p>\n
\n Digit\u00e1ln\u00ed n\u00e1pisy pro n\u00e1rodn\u00ed a glob\u00e1ln\u00ed zna\u010dky<\/strong>
\n<\/a>.“ Tato bezplatn\u00e1 elektronick\u00e1 kniha se podrobn\u011bji zab\u00fdv\u00e1 mnoha t\u00e9maty, kter\u00e1 jsou zde pops\u00e1na. Poskytuje tak\u00e9 neoceniteln\u00e9 poznatky pro ty, kte\u0159\u00ed cht\u011bj\u00ed implementovat digit\u00e1ln\u00ed zna\u010den\u00ed ve velk\u00e9m m\u011b\u0159\u00edtku.<\/p>\nSPOJTE SE S N\u00c1MI<\/h2>\n
Kontaktujte n\u00e1s je\u0161t\u011b dnes a zlep\u0161ete z\u00e1kaznickou zku\u0161enost ve sv\u00e9 firm\u011b.<\/h4>\n