{"id":177564,"date":"2022-05-06T15:16:51","date_gmt":"2022-05-06T14:16:51","guid":{"rendered":"https:\/\/moodmedia.com\/uncategorized-cz\/jak-vytvorit-trvalou-loajalitu-hostu-pomoci-vicesmysloveho-hoteloveho-zazitku\/"},"modified":"2024-12-03T15:57:47","modified_gmt":"2024-12-03T15:57:47","slug":"jak-vytvorit-trvalou-loajalitu-hostu-pomoci-vicesmysloveho-hoteloveho-zazitku","status":"publish","type":"post","link":"https:\/\/moodmedia.com\/cz\/zdroje\/jak-vytvorit-trvalou-loajalitu-hostu-pomoci-vicesmysloveho-hoteloveho-zazitku\/","title":{"rendered":"Jak vytvo\u0159it trvalou loajalitu host\u016f pomoc\u00ed v\u00edcesmyslov\u00e9ho hotelov\u00e9ho z\u00e1\u017eitku"},"content":{"rendered":"

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Jak vytvo\u0159it trvalou loajalitu host\u016f pomoc\u00ed v\u00edcesmyslov\u00e9ho hotelov\u00e9ho z\u00e1\u017eitku<\/h1>\n

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Hlavn\u00edm c\u00edlem z\u00e1\u017eitk\u016f pro hosty je vytvo\u0159it vzpom\u00ednky, kter\u00e9 budou cht\u00edt opakovat a sd\u00edlet, co\u017e je dnes z mnoha d\u016fvod\u016f d\u016fle\u017eit\u011bj\u0161\u00ed ne\u017e kdykoli p\u0159edt\u00edm.<\/span> <\/p>\n

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Za prv\u00e9, potenci\u00e1ln\u00ed host\u00e9 maj\u00ed v\u00edce mo\u017enost\u00ed ubytov\u00e1n\u00ed, ne\u017e mohou zvl\u00e1dnout, tak\u017ee kdy\u017e se u v\u00e1s ubytuj\u00ed, je d\u016fle\u017eit\u00e9, abyste jim poskytli z\u00e1\u017eitek, d\u00edky kter\u00e9mu se v budoucnu rozhodnou pro va\u0161i zna\u010dku.<\/p>\n

D\u00edky soci\u00e1ln\u00edm m\u00e9di\u00edm je dnes tak\u00e9 \u00fastn\u00ed p\u0159ed\u00e1v\u00e1n\u00ed informac\u00ed siln\u011bj\u0161\u00ed ne\u017e kdykoli p\u0159edt\u00edm.
\nU\u017eivatel\u00e9 Instagramu a Facebooku nikdy nebudou v\u00e1hat zve\u0159ejnit kr\u00e1tk\u00e9 video nebo recenzi, ve kter\u00e9 se tak \u010di onak objev\u00ed va\u0161e m\u00edsto, pokud jim poskytnete v\u00fdjime\u010dn\u00fd z\u00e1\u017eitek z hotelu.
\nVzhledem k tomu, \u017ee naprost\u00e1 v\u011bt\u0161ina mileni\u00e1l\u016f a p\u0159\u00edslu\u0161n\u00edk\u016f generace Z up\u0159ednost\u0148uje p\u0159i cestov\u00e1n\u00ed z\u00e1\u017eitky p\u0159ed materialismem, je z\u00e1sadn\u00ed zajistit, aby va\u0161e ubytov\u00e1n\u00ed spl\u0148ovalo tato o\u010dek\u00e1v\u00e1n\u00ed.
\nJak ale takov\u00fd z\u00e1\u017eitek vytvo\u0159it?
\nJedn\u00edm z nejv\u011bt\u0161\u00edch zp\u016fsob\u016f je nav\u00e1zat s hosty emocion\u00e1ln\u00ed kontakt.
\nPokud z\u00e1\u017eitek, kter\u00fd vytvo\u0159\u00edte, vyvol\u00e1 u va\u0161ich host\u016f pozitivn\u00ed emoce, stanou se z n\u011bj host\u00e9 sami.
\nZva\u017ete, co va\u0161i host\u00e9 ve va\u0161em za\u0159\u00edzen\u00ed vid\u00ed, sly\u0161\u00ed a c\u00edt\u00ed, proto\u017ee tyto smysly jsou p\u0159\u00edm\u00fdm spojen\u00edm k jejich emoc\u00edm.
\nEfektivn\u00ed vyu\u017eit\u00ed medi\u00e1ln\u00edch \u0159e\u0161en\u00ed v oblasti pohostinstv\u00ed m\u016f\u017ee pomoci vytvo\u0159it v\u00edcesmyslov\u00fd z\u00e1\u017eitek, kter\u00fd polo\u017e\u00ed z\u00e1klady trval\u00e9 loajality host\u016f a inspiruje je k tomu, aby se pod\u011blili s ostatn\u00edmi o to, jak se jim pobyt ve va\u0161em za\u0159\u00edzen\u00ed l\u00edbil. [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=“4.16″ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.16″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_text _builder_version=“4.27.0″ hover_enabled=“0″ global_colors_info=“{}“ sticky_enabled=“0″]<\/p>\n

#1: Senza\u010dn\u00ed hotelov\u00e1 hudba<\/h3>\n

Nen\u00e1padn\u00fdm, ale velmi \u00fa\u010dinn\u00fdm zp\u016fsobem, jak nav\u00e1zat s hosty hlub\u0161\u00ed emocion\u00e1ln\u00ed kontakt, je p\u0159ehr\u00e1v\u00e1n\u00ed hotelov\u00e9 hudby, kter\u00e1 odpov\u00edd\u00e1 jejich vkusu a odr\u00e1\u017e\u00ed jedine\u010dnou osobnost va\u0161\u00ed zna\u010dky.<\/span> Hudba pro hotely by nem\u011bla b\u00fdt vn\u00edm\u00e1na jako komodita va\u0161\u00ed zna\u010dky, ale sp\u00ed\u0161e by m\u011bla b\u00fdt strategicky vyu\u017e\u00edv\u00e1na k v\u00fdrazn\u00e9mu zlep\u0161en\u00ed atmosf\u00e9ry prostoru, co\u017e v kone\u010dn\u00e9m d\u016fsledku pom\u00e1h\u00e1 host\u016fm relaxovat a povzbuzuje je k del\u0161\u00edmu pobytu v jak\u00fdchkoli spole\u010densk\u00fdch prostor\u00e1ch ve va\u0161em za\u0159\u00edzen\u00ed. M\u00edsto toho, aby host\u00e9 odch\u00e1zeli nap\u0159\u00edklad na drink s p\u0159\u00e1teli nebo kolegy mimo v\u00e1\u0161 hotel, va\u0161e investice do vytvo\u0159en\u00ed p\u0159\u00edjemn\u00e9ho a p\u0159\u00edjemn\u00e9ho prostoru prost\u0159ednictv\u00edm hudby bude inspirovat cestuj\u00edc\u00ed, aby z\u016fstali na m\u00edst\u011b a nakonec utratili v\u00edce.<\/p>\n

Hudebn\u00ed preference jsou kl\u00ed\u010dovou sou\u010d\u00e1st\u00ed identity \u010dlov\u011bka, a \u010d\u00edm l\u00e9pe dok\u00e1\u017eete sladit hudebn\u00ed program s preferencemi c\u00edlov\u00e9 skupiny, t\u00edm v\u011bt\u0161\u00ed je pravd\u011bpodobnost, \u017ee si va\u0161i host\u00e9 vytvo\u0159\u00ed k va\u0161emu hotelu a zna\u010dce siln\u00fd vztah. Vytvo\u0159en\u00ed \u00fasp\u011b\u0161n\u00e9ho hudebn\u00edho programu v\u0161ak vy\u017eaduje zna\u010dn\u00e9 mno\u017estv\u00ed v\u00fdzkumu, \u010dasu a odborn\u00fdch znalost\u00ed, proto je dobr\u00e9 vyu\u017e\u00edt profesion\u00e1ln\u00ed pomoc licencovan\u00e9ho poskytovatele hudby, jako je nap\u0159\u00edklad spole\u010dnost Mood Media.<\/a> D\u00e1vejte si pozor na spot\u0159ebitelsk\u00e9 streamovac\u00ed platformy, kter\u00e9 se p\u0159i vytv\u00e1\u0159en\u00ed zvukov\u00e9 stopy spol\u00e9haj\u00ed pouze na roboty a algoritmy. Takov\u00e9 programy jsou n\u00e1chyln\u00e9 k selh\u00e1n\u00ed a zku\u0161enost se zna\u010dkou nen\u00ed n\u011bco, co byste cht\u011bli p\u0159epnout na automatick\u00e9ho pilota. Odborn\u00fd n\u00e1vrh a spr\u00e1va hudby od kvalifikovan\u00e9ho hudebn\u00edho design\u00e9ra a prost\u0159ednictv\u00edm spolehliv\u00e9 a snadno pou\u017eiteln\u00e9 platformy<\/a> zajist\u00ed konzistentn\u00ed hudebn\u00ed z\u00e1\u017eitek v hotelu, kter\u00fd bude v\u011brn\u00fd va\u0161\u00ed zna\u010dce a bude m\u00edt u host\u016f odezvu.<\/p>\n

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#2: \u0158\u00eddit v\u00fdsledky pomoc\u00ed digit\u00e1ln\u00edch n\u00e1pis\u016f<\/h3>\n

Lid\u00e9 jsou od p\u0159\u00edrody neuv\u011b\u0159iteln\u011b vizu\u00e1ln\u00ed a efektivn\u00ed vyu\u017eit\u00ed digit\u00e1ln\u00edch n\u00e1pis\u016f nepochybn\u011b zlep\u0161\u00ed z\u00e1\u017eitky va\u0161ich host\u016f, pos\u00edl\u00ed jejich dojem z va\u0161eho hotelu a dokonce zlep\u0161\u00ed va\u0161e hospod\u00e1\u0159sk\u00e9 v\u00fdsledky.
\nHotelov\u00e9 aplikace digit\u00e1ln\u00ed reklamy jsou nav\u00edc n\u00e1kladov\u011b efektivn\u011bj\u0161\u00ed a podstatn\u011b \u00fa\u010dinn\u011bj\u0161\u00ed ne\u017e jejich tiskov\u00e9 prot\u011bj\u0161ky.
\nV\u011bt\u0161ina \u0159e\u0161en\u00ed umo\u017e\u0148uje okam\u017eitou aktualizaci a pl\u00e1nov\u00e1n\u00ed obsahu pomoc\u00ed webov\u00e9ho port\u00e1lu.
\nU\u017e nemus\u00edte \u010dekat, a\u017e se v\u00e1m vr\u00e1t\u00ed cedule z tisk\u00e1rny, a neplat\u00edte \u017e\u00e1dn\u00e9 poplatky za tisk.
\nSta\u010d\u00ed jednoduch\u00e1 m\u011bs\u00ed\u010dn\u00ed sazba, kter\u00e1 obvykle \u010din\u00ed p\u00e1r drobn\u00fdch denn\u011b. <\/p>\n

Digit\u00e1ln\u00ed zna\u010den\u00ed v hotelech nab\u00edz\u00ed celou \u0159adu r\u016fzn\u00fdch \u0159e\u0161en\u00ed, v\u010detn\u011b tabulek s j\u00eddeln\u00edmi l\u00edstky, kter\u00e9 bezpe\u010dn\u011b, efektivn\u011b a p\u0159\u00edstupn\u011b propaguj\u00ed nab\u00eddku restaurac\u00ed a kav\u00e1ren, zat\u00edmco orienta\u010dn\u00ed adres\u00e1\u0159e jsou skv\u011bl\u00e9 pro v\u011bt\u0161\u00ed objekty a mohou host\u016fm zajistit snadnou orientaci v m\u00edst\u011b.
\nDigit\u00e1ln\u00ed propaga\u010dn\u00ed tabule lze tak\u00e9 vyu\u017e\u00edt v mnoha oblastech va\u0161eho podniku, a\u0165 u\u017e chcete zve\u0159ejnit uv\u00edtac\u00ed zpr\u00e1vy, propagovat luxusn\u00ed vybaven\u00ed nebo uv\u00e9st rozvrh akc\u00ed. <\/p>\n

Pou\u017eit\u00ed digit\u00e1ln\u00edch n\u00e1pis\u016f je nakonec jedn\u00edm z nejefektivn\u011bj\u0161\u00edch zp\u016fsob\u016f, jak upoutat pozornost host\u016f a vytvo\u0159it ve sv\u00e9m za\u0159\u00edzen\u00ed „wow faktor“ hodn\u00fd sd\u00edlen\u00ed.
\nDigit\u00e1ln\u00ed n\u00e1pisy jsou sice cenov\u011b mnohem dostupn\u011bj\u0161\u00ed, ne\u017e si mo\u017en\u00e1 mysl\u00edte, nejsou v\u0161ak ide\u00e1ln\u00edm projektem pro dom\u00e1c\u00ed kutily.
\nKonzultace se zku\u0161en\u00fdm poskytovatelem komplexn\u00edch slu\u017eeb, kter\u00fd se specializuje na n\u00e1vrh a instalaci \u0159e\u0161en\u00ed digit\u00e1ln\u00ed reklamy pro hotely<\/a>, jako je Mood Media, v\u00e1m usnadn\u00ed \u017eivot, proto\u017ee v\u00e1m pom\u016f\u017ee s obsahem, um\u00edst\u011bn\u00edm obrazovek a dal\u0161\u00edmi d\u016fle\u017eit\u00fdmi aspekty prvot\u0159\u00eddn\u00ed strategie digit\u00e1ln\u00ed reklamy. <\/p>\n

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#3: Vyu\u017eijte s\u00edlu marketingu v\u016fn\u00ed<\/h3>\n

V\u016fn\u011b je d\u016fle\u017eitou sou\u010d\u00e1st\u00ed hotelov\u00e9ho z\u00e1\u017eitku a minim\u00e1ln\u011b byste m\u011bli pou\u017e\u00edvat \u010dist\u00e9 a osv\u011b\u017euj\u00edc\u00ed v\u016fn\u011b v cel\u00e9m hotelu, abyste doplnili vzhled a atmosf\u00e9ru z\u00e1\u017eitku, kter\u00fd se sna\u017e\u00edte vytvo\u0159it.
\nMarketing v\u016fn\u00ed v\u0161ak d\u011bl\u00e1 mnohem v\u00edc ne\u017e jen to, \u017ee host\u016fm p\u0159\u00edjemn\u011b von\u00ed.
\n\u010cich je toti\u017e spojen s pam\u011bt\u00ed a emocemi v\u00edce ne\u017e kter\u00fdkoli jin\u00fd smysl.
\nD\u00edky promy\u0161len\u00e9mu marketingu v\u016fn\u00ed ve va\u0161em za\u0159\u00edzen\u00ed m\u016f\u017eete p\u0159\u00edmo p\u016fsobit na emoce host\u016f a zajistit, aby si s va\u0161\u00ed v\u016fn\u00ed spojili vzpom\u00ednku na skv\u011bl\u00fd pobyt v hotelu.
\nS marketingem v\u016fn\u00ed od spole\u010dnosti Mood Media<\/a> v\u00e1m dokonce m\u016f\u017eeme pomoci vytvo\u0159it charakteristickou v\u016fni, aby byl v\u00e1\u0161 z\u00e1\u017eitek pro hosty je\u0161t\u011b jedine\u010dn\u011bj\u0161\u00ed a nezapomenuteln\u011bj\u0161\u00ed.
\nNap\u0159\u00edklad t\u011b\u017ek\u00fdm obchodn\u00edm cestuj\u00edc\u00edm m\u016f\u017ee po dlouh\u00fdch hodin\u00e1ch cestov\u00e1n\u00ed pomoci uvolnit se vstup do hotelov\u00e9 haly, kter\u00e1 okam\u017eit\u011b von\u00ed a vytv\u00e1\u0159\u00ed zn\u00e1m\u00fd a rodinn\u00fd pocit. <\/p>\n

V\u016fn\u011b pro hotely jsou skute\u010dn\u011b mocn\u00fdm a v\u0161estrann\u00fdm n\u00e1strojem pro zlep\u0161en\u00ed z\u00e1\u017eitk\u016f host\u016f.<\/p>\n

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#4: P\u0159edejte zpr\u00e1vu.<\/h3>\n

Z\u00e1\u017eitek host\u016f m\u016f\u017ee za\u010d\u00edt je\u0161t\u011b p\u0159ed p\u0159ihl\u00e1\u0161en\u00edm a d\u016fkladn\u00e1 strategie komunikace na po\u010dk\u00e1n\u00ed<\/a> m\u016f\u017ee zajistit, \u017ee ud\u011bl\u00e1te bezchybn\u00fd prvn\u00ed dojem. P\u0159em\u00fd\u0161lejte o tom, co chcete, aby volaj\u00edc\u00ed sly\u0161eli, kdy\u017e \u010dekaj\u00ed. Chcete, aby sed\u011bli v tichu, nebo jim rad\u011bji pom\u016f\u017eete ukr\u00e1tit \u010das p\u0159\u00e1telsk\u00fdm hlasem va\u0161\u00ed zna\u010dky a cenn\u00fdmi informacemi, kter\u00e9 zlep\u0161\u00ed kvalitu jejich pobytu? Krom\u011b toho lze zpr\u00e1vy na zavol\u00e1n\u00ed vyu\u017e\u00edt k propagaci dal\u0161\u00edch oblast\u00ed va\u0161eho podnik\u00e1n\u00ed a speci\u00e1ln\u00edch cen, kter\u00e9 nab\u00edz\u00edte. Po zaveden\u00ed \u0159e\u0161en\u00ed pro zas\u00edl\u00e1n\u00ed zpr\u00e1v na po\u010dk\u00e1n\u00ed nezapome\u0148te zpr\u00e1vy pravideln\u011b aktualizovat. Ve\u0161ker\u00e9 zpr\u00e1vy, kter\u00e9 volaj\u00edc\u00ed usly\u0161\u00ed na p\u0159\u00edjmu, mus\u00ed odpov\u00eddat ro\u010dn\u00edmu obdob\u00ed a nab\u00eddky mus\u00ed b\u00fdt aktu\u00e1ln\u00ed.<\/p>\n

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#5: Ned\u011blejte kompromisy v oblasti AV syst\u00e9m\u016f.<\/h3>\n

Hotely vy\u017eaduj\u00ed vysoce kvalitn\u00ed audiovizu\u00e1ln\u00ed syst\u00e9my, kter\u00e9 dopln\u00ed z\u00e1\u017eitek.
\nI ta nejlep\u0161\u00ed hudba a nejpoutav\u011bj\u0161\u00ed obsah digit\u00e1ln\u00edch n\u00e1pis\u016f ud\u011blaj\u00ed na hosty \u0161patn\u00fd dojem, pokud jsou obrazovky a reproduktory vadn\u00e9 nebo nedostate\u010dn\u011b v\u00fdkonn\u00e9.
\nUka\u017ete, \u017ee v\u00e1m z\u00e1le\u017e\u00ed na kvalit\u011b, a investujte do profesion\u00e1ln\u00edho AV syst\u00e9mu<\/a>. <\/p>\n

V\u00e1\u0161 AV syst\u00e9m mus\u00ed zajistit odpov\u00eddaj\u00edc\u00ed pokryt\u00ed, v\u00fdkon a kvalitu nejen pro nejb\u011b\u017en\u011bj\u0161\u00ed z\u00e1\u017eitky ve va\u0161em hotelu, ale i pro ty nejv\u011bt\u0161\u00ed typy, kter\u00e9 m\u016f\u017eete poskytnout.
\nPokud m\u00e1te nap\u0159\u00edklad velk\u00fd bar a salonek, kde se prom\u00edtaj\u00ed v\u0161echny velk\u00e9 z\u00e1pasy a kde se o v\u00edkendech konaj\u00ed no\u010dn\u00ed kluby, pot\u0159ebujete obrazovky, reproduktory a zesilova\u010de, kter\u00e9 dok\u00e1\u017e\u00ed vytvo\u0159it takov\u00fd typ z\u00e1\u017eitku s vysokou energi\u00ed.
\nNebo pokud je v\u011bt\u0161ina va\u0161ich klient\u016f na slu\u017eebn\u00edch cest\u00e1ch, m\u016f\u017eete investovat do kvalitn\u00edch AV \u0159e\u0161en\u00ed pro konferen\u010dn\u00ed m\u00edstnosti<\/a>. <\/p>\n

Krom\u011b toho nezapome\u0148te, \u017ee AV vybaven\u00ed komer\u010dn\u00ed t\u0159\u00eddy je nutnost\u00ed.
\nDom\u00e1c\u00ed audiovizu\u00e1ln\u00ed za\u0159\u00edzen\u00ed a obrazovky nejsou navr\u017eeny pro nep\u0159etr\u017eit\u00e9 pou\u017e\u00edv\u00e1n\u00ed a ve\u0161ker\u00e9 z\u00e1ruky, kter\u00e9 se na n\u011b vztahuj\u00ed, jsou neplatn\u00e9, pokud je pou\u017e\u00edv\u00e1te v podnikov\u00e9m prost\u0159ed\u00ed.
\nNa druhou stranu, profesion\u00e1ln\u00ed \u0159e\u0161en\u00ed jsou obvykle dod\u00e1v\u00e1na s robustn\u00edmi z\u00e1rukami, kter\u00e9 pokr\u00fdvaj\u00ed b\u011b\u017en\u00e9 opot\u0159eben\u00ed, kter\u00e9 je spojeno s komer\u010dn\u00edm pou\u017e\u00edv\u00e1n\u00edm. <\/p>\n

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Je d\u016fle\u017eit\u00e9, abyste o \u0159e\u0161en\u00edch pro m\u00e9dia v oblasti pohostinstv\u00ed nep\u0159em\u00fd\u0161leli jako o samostatn\u00fdch n\u00e1stroj\u00edch na paraleln\u00edch cest\u00e1ch.
\nUjist\u011bte se, \u017ee jsou integrovan\u00e9, slad\u011bn\u00e9 a spolupracuj\u00ed na podobn\u00fdch c\u00edlech – navrhn\u011bte v\u00edcesmyslov\u00fd z\u00e1\u017eitek, kter\u00fd v\u00e1m umo\u017en\u00ed nejen nav\u00e1zat s hosty hlub\u0161\u00ed kontakt, ale tak\u00e9 z nich ud\u011blat celo\u017eivotn\u00ed zast\u00e1nce zna\u010dky. <\/p>\n

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SPOJTE SE S N\u00c1MI<\/h2>\n

Kontaktujte n\u00e1s je\u0161t\u011b dnes a zlep\u0161ete z\u00e1kaznickou zku\u0161enost ve sv\u00e9 firm\u011b.<\/h4>\n

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