[et_pb_section fb_built=“1″ admin_label=“section“ _builder_version=“4.19.4″ background_image=“https:\/\/moodmedia.com\/wp-content\/uploads\/2024\/01\/2024-predictions-hero4.webp“ background_position=“top_center“ background_color_tablet=“#cccccc“ background_last_edited=“on|desktop“ background_enable_color_tablet=“on“ background_blend_tablet=“screen“ collapsed=“off“ global_colors_info=“{}“][et_pb_row column_structure=“2_3,1_3″ admin_label=“\u0159\u00e1dek“ _builder_version=“4.16″ background_size=“initial“ background_position=“top_left“ background_repeat=“repeat“ global_colors_info=“{}“][et_pb_column type=“2_3″ _builder_version=“4.16″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_text _builder_version=“4.23.1″ _module_preset=“default“ global_colors_info=“{}“]<\/p>\n
[\/et_pb_text][et_pb_button button_url=“#kontakt“ button_text=“Kontaktujte n\u00e1s“ module_class=“mbutton“ _builder_version=“4.19.4″ _module_preset=“default“ background_layout=“dark“ global_colors_info=“{}“][\/et_pb_button][\/et_pb_column][et_pb_column type=“1_3″ _builder_version=“4.16″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ _builder_version=“4.19.4″ _module_preset=“default“ background_color=“#eeeeee“ collapsed=“off“ global_colors_info=“{}“][et_pb_row column_structure=“2_3,1_3″ _builder_version=“4.19.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_column type=“2_3″ _builder_version=“4.19.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.23.1″ _module_preset=“default“ text_font_size=“16px“ global_colors_info=“{}“]<\/p>\n
Dva ze t\u0159\u00ed nakupuj\u00edc\u00edch vstupuj\u00ed do obchodu otev\u0159en\u00e9ho objev\u016fm a doufaj\u00ed v inspiraci. Z\u00e1kazn\u00edci vyhled\u00e1vaj\u00ed spole\u010densk\u00e9 z\u00e1\u017eitky, kde mohou objevovat nov\u00e9 produkty, osahat si je, p\u0159edstavit si je ve sv\u00e9m domov\u011b – a ihned si je koupit a odn\u00e9st dom\u016f. Koneckonc\u016f, vid\u011bt znamen\u00e1 v\u011b\u0159it – a 52 % z\u00e1kazn\u00edk\u016f oce\u0148uje<\/a> hmatateln\u00e9 spojen\u00ed s produkty, kter\u00e9 si pl\u00e1nuj\u00ed koupit.<\/p>\n Maloobchodn\u00edci mezit\u00edm hledaj\u00ed inovativn\u00ed zp\u016fsoby, jak vytvo\u0159it spr\u00e1vnou atmosf\u00e9ru, kter\u00e1 z\u00e1kazn\u00edky uklidn\u00ed, povzbud\u00ed je k pr\u016fzkumu a poskytne jim v\u00fdjime\u010dn\u00fd z\u00e1\u017eitek. Co je hnac\u00ed silou rychl\u00e9ho v\u00fdvoje maloobchodu? Technologick\u00fd pokrok a m\u011bn\u00edc\u00ed se o\u010dek\u00e1v\u00e1n\u00ed spot\u0159ebitel\u016f. Tyto dv\u011b slo\u017eky spole\u010dn\u011b umo\u017e\u0148uj\u00ed obchod\u016fm prezentovat sv\u00e9 z\u00e1soby zp\u016fsobem, kter\u00fd p\u016fsob\u00ed na v\u0161echny smysly.<\/p>\n Tento dokument zkoum\u00e1 kl\u00ed\u010dov\u00e9 p\u0159edpov\u011bdi pro rok 2024, konkr\u00e9tn\u011b se zam\u011b\u0159uje na trendy, jako je personalizace na dal\u0161\u00ed \u00farovni, symbiotick\u00fd vztah mezi lidmi a um\u011blou inteligenc\u00ed (AI) a pot\u0159eba harmonie mezi v\u0161emi syst\u00e9my.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=“1_3″ _builder_version=“4.19.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.23.1″ _module_preset=“default“ text_font_size=“16px“ background_color=“#c9c9c9″ custom_padding=“30px|30px|30px|30px|false|false“ border_radii=“on|10px|10px|10px|10px“ global_colors_info=“{}“]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ admin_label=“Personalisation“ module_id=“personalisation“ _builder_version=“4.23.1″ _module_preset=“default“ collapsed=“off“ global_colors_info=“{}“][et_pb_row column_structure=“2_5,3_5″ _builder_version=“4.19.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_column type=“2_5″ _builder_version=“4.19.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.23.1″ _module_preset=“default“ text_font_size=“16px“ global_colors_info=“{}“]<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=“3_5″ _builder_version=“4.19.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.23.1″ _module_preset=“default“ text_font_size=“16px“ global_colors_info=“{}“]<\/p>\n Technologie poh\u00e1n\u011bn\u00e9 um\u011blou inteligenc\u00ed ji\u017e roz\u0161i\u0159uj\u00ed hranice pohlcuj\u00edc\u00edch a interaktivn\u00edch n\u00e1kupn\u00edch z\u00e1\u017eitk\u016f. Z\u00e1kazn\u00edci tuto snahu oce\u0148uj\u00ed a 52 % z nich souhlas\u00ed s t\u00edm, \u017ee jejich spokojenost roste s t\u00edm, jak se digit\u00e1ln\u00ed zku\u0161enosti se zna\u010dkami v\u00edce p\u0159izp\u016fsobuj\u00ed.<\/a> V\u00edce ne\u017e t\u0159i \u010dtvrtiny (77 %) spot\u0159ebitel\u016f d\u00e1vaj\u00ed p\u0159ednost zna\u010dk\u00e1m, kter\u00e9 nab\u00edzej\u00ed personalizovan\u00e9 z\u00e1\u017eitky zalo\u017een\u00e9 na datech<\/a>, a 75 % d\u00e1v\u00e1 p\u0159ednost tomu, kdy\u017e prodejci vyu\u017e\u00edvaj\u00ed osobn\u00ed \u00fadaje k vylep\u0161en\u00ed jejich n\u00e1kupn\u00edch z\u00e1\u017eitk\u016f.<\/a><\/p>\n Maloobchodn\u00edci hledaj\u00ed zp\u016fsoby, jak zv\u00fd\u0161it a personalizovat z\u00e1\u017eitek z nakupov\u00e1n\u00ed a cestu k n\u011bmu pomoc\u00ed n\u00e1sleduj\u00edc\u00edch technologi\u00ed.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=“4.19.4″ _module_preset=“default“ custom_margin=“0px||0px||false|false“ custom_padding=“0px||||false|false“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.19.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_divider color=“#eeeeee“ _builder_version=“4.19.4″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_divider][et_pb_text _builder_version=“4.23.1″ _module_preset=“default“ text_font_size=“16px“ global_colors_info=“{}“]<\/p>\n Syst\u00e9my doporu\u010den\u00ed vyu\u017e\u00edvaj\u00ed informace o chov\u00e1n\u00ed a produktech a nab\u00edzej\u00ed personalizovan\u00e1 doporu\u010den\u00ed, kter\u00e1 pom\u00e1haj\u00ed spojit nakupuj\u00edc\u00ed s produkty a slu\u017ebami, kter\u00e9 se jim pravd\u011bpodobn\u011b budou l\u00edbit. Virtu\u00e1ln\u00ed zku\u0161ebny s algoritmy po\u010d\u00edta\u010dov\u00e9ho vid\u011bn\u00ed vyu\u017e\u00edvaj\u00ed virtu\u00e1ln\u00ed zku\u0161ebny a n\u00e1stroje pro zkou\u0161en\u00ed make-upu, kter\u00e9 z\u00e1kazn\u00edk\u016fm umo\u017e\u0148uj\u00ed vyzkou\u0161et si zbo\u017e\u00ed p\u0159ed n\u00e1kupem.<\/p>\n Po\u010d\u00edta\u010dov\u00e9 vid\u011bn\u00ed vyu\u017e\u00edv\u00e1 ovl\u00e1d\u00e1n\u00ed gesty k \u0159\u00edzen\u00ed interaktivn\u00edch displej\u016f, zrcadel a obrazovek, kter\u00e9 nab\u00edzej\u00ed virtu\u00e1ln\u00ed vizualizace produkt\u016f a vytv\u00e1\u0159ej\u00ed tak v obchod\u011b p\u016fsobiv\u00fd z\u00e1\u017eitek. Tato technologie je u nakupuj\u00edc\u00edch velmi obl\u00edben\u00e1 \u2013 75 % z nich uvedlo, \u017ee by interaktivn\u00ed obrazovky vyu\u017eilo k sezn\u00e1men\u00ed se s online portfoliem produkt\u016f prodejce, a 69 % uvedlo, \u017ee se jim l\u00edb\u00ed \u201ewow\u201c faktor, kter\u00fd p\u0159in\u00e1\u0161\u00ed velk\u00e1 videost\u011bna v obchod\u011b.<\/p>\n Zpracov\u00e1n\u00ed p\u0159irozen\u00e9ho jazyka (NLP) pom\u00e1h\u00e1 chatbot\u016fm, aby se zapojili do konverza\u010dn\u00edho obchodu, odpov\u00eddali na dotazy t\u00fdkaj\u00edc\u00ed se produkt\u016f, navrhovali n\u00e1kupy a napodobovali lidsk\u00e9 prodava\u010de. Algoritmy ML umo\u017e\u0148uj\u00ed personalizaci pomoc\u00ed anal\u00fdzy dat a chov\u00e1n\u00ed nakupuj\u00edc\u00edch a vytv\u00e1\u0159ej\u00ed tak n\u00e1kupn\u00ed z\u00e1\u017eitek na m\u00edru s p\u0159izp\u016fsobenou navigac\u00ed, n\u00e1vrhy produkt\u016f, propaga\u010dn\u00edmi akcemi a v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed.<\/p>\n Prediktivn\u00ed anal\u00fdza vyu\u017e\u00edv\u00e1 algoritmy ke studiu prodejn\u00edch dat a vn\u011bj\u0161\u00edch faktor\u016f k p\u0159edv\u00edd\u00e1n\u00ed popt\u00e1vky, co\u017e pom\u00e1h\u00e1 obchod\u016fm optimalizovat z\u00e1soby a poskytovat c\u00edlen\u00e9 propaga\u010dn\u00ed akce. Dynamick\u00e1 tvorba cen tak\u00e9 vyu\u017e\u00edv\u00e1 algoritmy k \u00faprav\u011b cen na z\u00e1klad\u011b konkuren\u010dn\u00edch mo\u017enost\u00ed, skladov\u00fdch z\u00e1sob a popt\u00e1vky spot\u0159ebitel\u016f; maloobchodn\u00edci pou\u017e\u00edvaj\u00ed flexibiln\u00ed tvorbu cen, aby dos\u00e1hli dokonal\u00e9 rovnov\u00e1hy.<\/p>\n [\/et_pb_text][et_pb_divider color=“#eeeeee“ _builder_version=“4.19.4″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_divider][et_pb_text _builder_version=“4.23.1″ _module_preset=“default“ text_font_size=“16px“ global_colors_info=“{}“]<\/p>\n Mo\u017en\u00e1 je lep\u0161\u00ed se pt\u00e1t nikoli na to, kde senzory internetu v\u011bc\u00ed najdete, ale kde se nepou\u017e\u00edvaj\u00ed. Tato technologie na\u0161la uplatn\u011bn\u00ed v mnoha aspektech maloobchodu.<\/p>\n Interaktivn\u00ed v\u00fdlohy a displeje vytv\u00e1\u0159ej\u00ed poutav\u00fd vn\u011bj\u0161\u00ed z\u00e1\u017eitek, kter\u00fd vzbud\u00ed zv\u011bdavost z\u00e1kazn\u00edk\u016f a p\u0159il\u00e1k\u00e1 je do obchodu. Jakmile se ocitnete uvnit\u0159, zaznamenat chov\u00e1n\u00ed nakupuj\u00edc\u00edch pom\u00e1haj\u00ed dal\u0161\u00ed technologie. Podlahy citliv\u00e9 na tlak mohou sledovat cesty v prodejn\u011b a analyzovat tak vzorce n\u00e1v\u0161t\u011bvnosti a zaujet\u00ed. Pohybov\u00e9 senzory na reg\u00e1lech obchod\u016f sleduj\u00ed chov\u00e1n\u00ed z\u00e1kazn\u00edk\u016f, nap\u0159\u00edklad dot\u00fdk\u00e1n\u00ed se v\u00fdrobk\u016f nebo dobu str\u00e1venou prohl\u00ed\u017een\u00edm ur\u010dit\u00e9 oblasti. Digit\u00e1ln\u00ed n\u00e1pisy vybaven\u00e9 senzory p\u0159ibl\u00ed\u017een\u00ed mohou detekovat bl\u00ed\u017e\u00edc\u00ed se z\u00e1kazn\u00edky a zm\u011bnit aktu\u00e1ln\u00ed obsah nebo nab\u00eddky na displeji.<\/p>\n Moduly Bluetooth um\u00edst\u011bn\u00e9 v obchodech se propojuj\u00ed s chytr\u00fdmi telefony a nab\u00edzej\u00ed propaga\u010dn\u00ed akce zalo\u017een\u00e9 na poloze. \u0160t\u00edtky RFID na p\u0159edm\u011btech umo\u017e\u0148uj\u00ed interaktivitu \u0159\u00edzenou senzory a poskytuj\u00ed \u00fadaje o n\u00e1kupn\u00edm chov\u00e1n\u00ed. Interaktivn\u00ed displeje a reg\u00e1ly detekuj\u00ed zm\u011bny hmotnosti p\u0159i zvednut\u00ed nebo p\u0159esunut\u00ed polo\u017eky a spou\u0161t\u011bj\u00ed souvisej\u00edc\u00ed vizualizace, informace o produktu nebo doporu\u010den\u00ed. Tuto technologii si obl\u00edbilo 75 % nakupuj\u00edc\u00edch, p\u0159i\u010dem\u017e interaktivn\u00ed kiosky v obchodech s potravinami p\u0159im\u011bly k n\u00e1kupu t\u00e9m\u011b\u0159 \u010dtvrtinu nakupuj\u00edc\u00edch.<\/p>\n Chytr\u00e1 zrcadla se zabudovan\u00fdmi senzory umo\u017e\u0148uj\u00ed z\u00e1kazn\u00edk\u016fm virtu\u00e1ln\u011b si vyzkou\u0161et oble\u010den\u00ed a z\u00edskat zp\u011btnou vazbu o r\u016fzn\u00fdch stylech a doporu\u010den\u00ed na m\u00edru. Chytr\u00e9 \u0161atny vybaven\u00e9 senzory tak\u00e9 poskytuj\u00ed zp\u011btnou vazbu ohledn\u011b st\u0159ihu nebo stylu a umo\u017e\u0148uj\u00ed z\u00e1kazn\u00edk\u016fm po\u017eadovat r\u016fzn\u00e9 styly. Na\u0161e studie zjistila, \u017ee interaktivn\u00ed \u0161atny p\u0159im\u011bj\u00ed 43 % z\u00e1kazn\u00edk\u016f k op\u011btovn\u00e9 n\u00e1v\u0161t\u011bv\u011b obchodu s m\u00f3dou a 30 % z\u00e1kazn\u00edk\u016f obchodn\u00edch dom\u016f p\u0159im\u011bj\u00ed ke zv\u00e1\u017een\u00ed n\u00e1kupu.<\/p>\n [\/et_pb_text][et_pb_divider color=“#eeeeee“ _builder_version=“4.19.4″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_divider][et_pb_text _builder_version=“4.23.1″ _module_preset=“default“ text_font_size=“16px“ global_colors_info=“{}“]<\/p>\n Moduly si p\u0159edstavte jako maj\u00e1ky, kter\u00e9 nep\u0159etr\u017eit\u011b vys\u00edlaj\u00ed sign\u00e1ly, je\u017e ostatn\u00ed za\u0159\u00edzen\u00ed zachycuj\u00ed a vid\u00ed. M\u00edsto sv\u011bteln\u00e9ho paprsku v\u0161ak vys\u00edlaj\u00ed r\u00e1diov\u00e9 sign\u00e1ly (slo\u017een\u00e9 z \u010d\u00edslic a p\u00edsmen) v kr\u00e1tk\u00fdch, konzistentn\u00edch intervalech.<\/p>\n Maloobchodn\u00edci je mohou rozm\u00edstit po cel\u00e9m obchod\u011b, aby zjistili, kdy se z\u00e1kazn\u00edci p\u0159ibl\u00ed\u017e\u00ed k ur\u010dit\u00fdm produkt\u016fm a odd\u011blen\u00edm, a pos\u00edlat jim na jejich chytr\u00e9 telefony relevantn\u00ed nab\u00eddky a informace, a tak je c\u00edlen\u011b zapojit. V\u00edce ne\u017e 70 % z\u00e1kazn\u00edk\u016f chce p\u0159i prohl\u00ed\u017een\u00ed obchodu doporu\u010den\u00ed v re\u00e1ln\u00e9m \u010dase.<\/p>\n Maloobchodn\u00ed aplikace vyu\u017e\u00edvaj\u00edc\u00ed tuto technologii mohou poskytovat navigaci p\u0159\u00edmo v prodejn\u011b a nasm\u011brovat nakupuj\u00edc\u00ed k po\u017eadovan\u00e9mu zbo\u017e\u00ed – a k dal\u0161\u00edm obl\u00edben\u00fdm produkt\u016fm – nakupov\u00e1n\u00ed v prodejn\u011b tak bude zaj\u00edmav\u011bj\u0161\u00ed. T\u00e9m\u011b\u0159 75 % nakupuj\u00edc\u00edch chce k navigaci v obchodech pou\u017e\u00edvat (nebo se ji\u017e spol\u00e9h\u00e1) sv\u00e1 mobiln\u00ed za\u0159\u00edzen\u00ed.<\/p>\n Maloobchodn\u00edci mohou dokonce um\u00edstit maj\u00e1ky na oble\u010den\u00ed a umo\u017enit tak spot\u0159ebitel\u016fm vytvo\u0159it si na sv\u00e9m chytr\u00e9m telefonu virtu\u00e1ln\u00ed zku\u0161ebn\u00ed kabinku a vyzkou\u0161et si zbo\u017e\u00ed digit\u00e1ln\u011b. Moduly umo\u017e\u0148uj\u00ed bezpe\u010dn\u00e9 mobiln\u00ed platby z chytr\u00fdch telefon\u016f, ani\u017e by z\u00e1kazn\u00edk musel pou\u017e\u00edt pokladnu.<\/p>\n N\u011bkte\u0159\u00ed prodejci vyu\u017e\u00edvaj\u00ed hern\u00ed z\u00e1\u017eitek z nakupov\u00e1n\u00ed t\u00edm, \u017ee umo\u017e\u0148uj\u00ed z\u00e1kazn\u00edk\u016fm, aby se do odd\u011blen\u00ed \u201ep\u0159ihl\u00e1sili\u201c prost\u0159ednictv\u00edm modul\u016f, z\u00edskali body nebo sb\u00edrali odm\u011bna a tak je motivuj\u00ed k tomu, aby se zapjovali. Moduly mohou tak\u00e9 spou\u0161t\u011bt bl\u00edzk\u00e9 digit\u00e1ln\u00ed displeje nebo zrcadla, kter\u00e1 zobrazuj\u00ed informace o produktech a doporu\u010den\u00ed, kdy\u017e si n\u011bkdo vezme zbo\u017e\u00ed z reg\u00e1lu. Moduly shroma\u017e\u010fuj\u00ed \u00fadaje o interakc\u00edch a poloze, a maloobchodn\u00edk\u016fm tak poskytuj\u00ed cenn\u00e9 informace o chov\u00e1n\u00ed z\u00e1kazn\u00edk\u016f a t\u00fdmy jim mohou nab\u00edzet v\u00edce slu\u017eeb na m\u00edru.<\/p>\n Tyto technologie umo\u017e\u0148uj\u00ed marketingov\u00fdm t\u00fdm\u016fm p\u0159izp\u016fsobovat doporu\u010den\u00ed produkt\u016f, vytv\u00e1\u0159et a poskytovat n\u00e1kupn\u00ed z\u00e1\u017eitky na m\u00edru a z\u00edsk\u00e1vat informace a poznatky v re\u00e1ln\u00e9m \u010dase, aby mohly prov\u00e1d\u011bt \u00fapravy, kter\u00e9 zvy\u0161uj\u00ed spokojenost z\u00e1kazn\u00edk\u016f a udr\u017euj\u00ed jejich v\u011brnost zna\u010dce. Data potvrzuj\u00ed vyv\u00edjej\u00edc\u00ed se o\u010dek\u00e1v\u00e1n\u00ed z\u00e1kazn\u00edk\u016f:<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=“1_4,1_4,1_4,1_4″ _builder_version=“4.19.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_column type=“1_4″ _builder_version=“4.19.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_circle_counter number=“60″ bar_bg_color=“#5bc4ba“ _builder_version=“4.19.4″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_circle_counter][et_pb_text _builder_version=“4.23.1″ _module_preset=“default“ text_font_size=“16px“ text_orientation=“center“ global_colors_info=“{}“]<\/p>\n 60 % z\u00e1kazn\u00edk\u016f tvrd\u00ed, \u017ee jejich n\u00e1kupn\u00ed rozhodnut\u00ed ovliv\u0148uje personalizace(Mood<\/a>).<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=“1_4″ _builder_version=“4.19.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_circle_counter number=“71″ bar_bg_color=“#5bc4ba“ _builder_version=“4.19.4″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_circle_counter][et_pb_text _builder_version=“4.23.1″ _module_preset=“default“ text_font_size=“16px“ text_orientation=“center“ global_colors_info=“{}“]<\/p>\n 71 % z\u00e1kazn\u00edk\u016f chce, aby jim firmy poskytovaly personalizovan\u00e9 z\u00e1\u017eitky; 76 % z\u00e1kazn\u00edk\u016f je frustrov\u00e1no, pokud jejich poskytov\u00e1n\u00ed nespln\u00ed o\u010dek\u00e1v\u00e1n\u00ed(McKinsey)<\/a>.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=“1_4″ _builder_version=“4.19.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_circle_counter number=“86″ bar_bg_color=“#5bc4ba“ _builder_version=“4.19.4″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_circle_counter][et_pb_text _builder_version=“4.23.1″ _module_preset=“default“ text_font_size=“16px“ text_orientation=“center“ global_colors_info=“{}“]<\/p>\n 86 % z\u00e1kazn\u00edk\u016f uv\u00e1d\u00ed, \u017ee personalizace ovliv\u0148uje n\u00e1kupn\u00ed rozhodnut\u00ed (Infosys<\/a>).<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=“1_4″ _builder_version=“4.19.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_circle_counter number=“56″ bar_bg_color=“#5bc4ba“ _builder_version=“4.19.4″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_circle_counter][et_pb_text _builder_version=“4.23.1″ _module_preset=“default“ text_font_size=“16px“ text_orientation=“center“ global_colors_info=“{}“]<\/p>\n 56 % online nakupuj\u00edc\u00edch se p\u0159ikl\u00e1n\u00ed k firm\u00e1m, kter\u00e9 nab\u00edzej\u00ed personalizovan\u00e1 doporu\u010den\u00ed(Invesp<\/a>).<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=“4.19.4″ _module_preset=“default“ custom_margin=“0px||0px||false|false“ custom_padding=“0px||||false|false“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.19.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.23.1″ _module_preset=“default“ text_font_size=“16px“ global_colors_info=“{}“]<\/p>\n Jestli\u017ee maloobchodn\u00edci nab\u00edzej\u00ed individu\u00e1ln\u00ed doporu\u010den\u00ed produkt\u016f, mohou zv\u00fd\u0161it tr\u017eby o v\u00edce ne\u017e 25 %<\/a>. Podle pr\u016fzkumu spole\u010dnosti Barilliance tvo\u0159\u00ed doporu\u010den\u00ed produkt\u016f a\u017e 31 % p\u0159\u00edjm\u016f z elektronick\u00e9ho obchodov\u00e1n\u00ed.<\/a> Nakupuj\u00edc\u00ed, kte\u0159\u00ed vyu\u017e\u00edvaj\u00ed doporu\u010den\u00e9 produkty, generuj\u00ed o 70 % vy\u0161\u0161\u00ed m\u00edru konverze<\/a> ne\u017e ti, kte\u0159\u00ed je nevyu\u017e\u00edvaj\u00ed.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ admin_label=“AI“ module_id=“ai“ _builder_version=“4.19.4″ _module_preset=“default“ background_color=“#000000″ collapsed=“off“ global_colors_info=“{}“][et_pb_row column_structure=“1_3,2_3″ _builder_version=“4.19.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_column type=“1_3″ _builder_version=“4.19.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_image src=“https:\/\/moodmedia.com\/wp-content\/uploads\/2024\/01\/2024-predictions-ai.webp“ title_text=“2024-predictions-ai“ force_fullwidth=“on“ _builder_version=“4.19.4″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_image][\/et_pb_column][et_pb_column type=“2_3″ _builder_version=“4.19.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.23.1″ _module_preset=“default“ text_font_size=“16px“ background_layout=“dark“ global_colors_info=“{}“]<\/p>\n V\u00edce ne\u017e t\u0159i \u010dtvrtiny (77 %) z\u00e1kazn\u00edk\u016f preferuje rozhovor a interakci s \u017eiv\u00fdmi z\u00e1stupci zna\u010dky<\/a>p\u0159ed chatboty s um\u011blou inteligenc\u00ed. Z\u00e1kazn\u00edci tak\u00e9 up\u0159ednost\u0148uj\u00ed kombinaci samoobslu\u017en\u00fdch n\u00e1kup\u016f a n\u00e1kup\u016f s asistenc\u00ed<\/a>, p\u0159i\u010dem\u017e 28 % spot\u0159ebitel\u016f \u010dast\u011bji nav\u0161t\u011bvuje obchodn\u00edky, kte\u0159\u00ed nenab\u00edzej\u00ed samoobslu\u017en\u00e9 pokladny. Dal\u0161\u00edch 20 % vyj\u00e1d\u0159ilo z\u00e1jem o zcela samoobslu\u017en\u00e9 prodejny.<\/p>\n A\u010dkoli je tedy um\u011bl\u00e1 inteligence pro rozvoj personalizace \u010d\u00edm d\u00e1l t\u00edm v\u00edc d\u016fle\u017eit\u011bj\u0161\u00ed, z\u00e1sadn\u00ed z\u016fst\u00e1v\u00e1 lidsk\u00fd p\u0159\u00edstup. Lid\u00e9 dok\u00e1\u017e\u00ed vn\u00edmat jemn\u00e9 emocion\u00e1ln\u00ed sign\u00e1ly a reagovat na konkr\u00e9tn\u00ed situaci se soucitem, empati\u00ed a porozum\u011bn\u00edm, kter\u00e9 um\u011bl\u00e1 inteligence nedok\u00e1\u017ee napodobit. Lidsk\u00fd dotek vytv\u00e1\u0159\u00ed spojen\u00ed. V\u0159el\u00fd lidsk\u00fd p\u0159\u00edstup \u00fa\u010dinn\u011bji zprost\u0159edkov\u00e1v\u00e1 hodnoty zna\u010dky, proto\u017ee z\u00e1kazn\u00edky p\u0159itahuje spojen\u00ed s lidmi, kte\u0159\u00ed za zna\u010dkami stoj\u00ed – nikoli se samotnou technikou.<\/p>\n Z\u00e1kazn\u00edci tak\u00e9 mus\u00ed d\u016fv\u011b\u0159ovat doporu\u010den\u00edm a personalizaci, kter\u00e9 prodejci sd\u00edlej\u00ed. P\u0159\u00e1telsk\u00fd lidsk\u00fd p\u0159\u00edstup, kter\u00fd prokazuje skute\u010dnou p\u00e9\u010di, posiluje d\u016fv\u011bru v\u00edce ne\u017e algoritmus. Lid\u00e9 tak\u00e9 p\u0159em\u00fd\u0161lej\u00ed kreativn\u011b mimo r\u00e1mec mo\u017enost\u00ed, kter\u00e9 \u010dasto odporuj\u00ed logice zalo\u017een\u00e9 na \u010dist\u00fdch datech, co\u017e umo\u017e\u0148uje inovace a schopnost p\u0159ekvapit a pot\u011b\u0161it z\u00e1kazn\u00edky personalizovan\u00fdmi doporu\u010den\u00edmi, kter\u00e1 by mo\u017en\u00e1 ne\u010dekali.<\/p>\n Maloobchodn\u00edci mus\u00ed hladce kombinovat technologie a lidsk\u00e9 znalosti, aby vytvo\u0159ili citliv\u00e9 a osobn\u00ed zku\u0161enosti, co\u017e m\u016f\u017ee n\u011bkdy p\u0159edstavovat v\u00fdzvu. Ale zde je n\u011bkolik n\u00e1vrh\u016f:<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=“1_4,1_4,1_4,1_4″ use_custom_gutter=“on“ gutter_width=“2″ _builder_version=“4.19.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_column type=“1_4″ _builder_version=“4.19.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_blurb use_icon=“on“ font_icon=“||divi||400″ icon_color=“#5bc4ba“ image_icon_background_color=“RGBA(255,255,255,0)“ icon_placement=“left“ _builder_version=“4.19.4″ _module_preset=“default“ body_text_color=“#FFFFFF“ body_font_size=“16px“ global_colors_info=“{}“]Vyu\u017eijte um\u011blou inteligenci k anal\u00fdze dat a identifikaci preferenc\u00ed, trend\u016f a z\u00e1m\u011br\u016f z\u00e1kazn\u00edk\u016f. Nechte lidsk\u00e9 odborn\u00edky, aby na z\u00e1klad\u011b poznatk\u016f um\u011bl\u00e9 inteligence p\u0159ipravili kone\u010dn\u00e1 doporu\u010den\u00ed.[\/et_pb_blurb][\/et_pb_column][et_pb_column type=“1_4″ _builder_version=“4.19.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_blurb use_icon=“on“ font_icon=“||divi||400″ icon_color=“#5bc4ba“ image_icon_background_color=“RGBA(255,255,255,0)“ icon_placement=“left“ _builder_version=“4.19.4″ _module_preset=“default“ body_text_color=“#FFFFFF“ body_font_size=“16px“ global_colors_info=“{}“]Vyu\u017e\u00edvejte virtu\u00e1ln\u00ed n\u00e1kupn\u00ed asistenty vyu\u017e\u00edvaj\u00edc\u00ed konverza\u010dn\u00ed um\u011blou inteligenci k zapojen\u00ed z\u00e1kazn\u00edk\u016f. V p\u0159\u00edpad\u011b slo\u017eit\u00fdch nebo citliv\u00fdch probl\u00e9m\u016f se z\u00e1kazn\u00edky mohou plynule p\u0159ej\u00edt na lidsk\u00e9 agenty.[\/et_pb_blurb][\/et_pb_column][et_pb_column type=“1_4″ _builder_version=“4.19.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_blurb use_icon=“on“ font_icon=“1||divi||400″ icon_color=“#5bc4ba“ image_icon_background_color=“RGBA(255,255,255,0)“ icon_placement=“left“ _builder_version=“4.19.4″ _module_preset=“default“ body_text_color=“#FFFFFF“ body_font_size=“16px“ global_colors_info=“{}“]Z\u0159\u00eddit slu\u017eby omnichannel concierge s odborn\u00edky, kte\u0159\u00ed maj\u00ed p\u0159\u00edstup k \u00fadaj\u016fm o z\u00e1kazn\u00edc\u00edch a historii jejich cest, aby mohli poskytovat personalizovan\u00e9 rady a doporu\u010den\u00ed.[\/et_pb_blurb][\/et_pb_column][et_pb_column type=“1_4″ _builder_version=“4.19.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_blurb use_icon=“on“ font_icon=“||divi||400″ icon_color=“#5bc4ba“ image_icon_background_color=“RGBA(255,255,255,0)“ icon_placement=“left“ _builder_version=“4.19.4″ _module_preset=“default“ body_text_color=“#FFFFFF“ body_font_size=“16px“ global_colors_info=“{}“]Umo\u017en\u011bte pracovn\u00edk\u016fm prodejen pomoc\u00ed mobiln\u00ed techniky vyhled\u00e1vat \u00fadaje z v\u011brnostn\u00edch program\u016f, historii objedn\u00e1vek a doporu\u010dovat z\u00e1kazn\u00edk\u016fm produkty p\u0159\u00edmo v prodejn\u011b. [\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=“1_4,1_4,1_4,1_4″ use_custom_gutter=“on“ gutter_width=“2″ _builder_version=“4.19.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_column type=“1_4″ _builder_version=“4.19.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_blurb use_icon=“on“ font_icon=“w||divi||400″ icon_color=“#5bc4ba“ image_icon_background_color=“RGBA(255,255,255,0)“ icon_placement=“left“ _builder_version=“4.19.4″ _module_preset=“default“ body_text_color=“#FFFFFF“ body_font_size=“16px“ global_colors_info=“{}“]Implementace chatbot\u016f s um\u011blou inteligenc\u00ed pro rychl\u00fd z\u00e1kaznick\u00fd servis ve velk\u00e9m m\u011b\u0159\u00edtku. Umo\u017en\u011bte lidsk\u00fdm agent\u016fm, aby zas\u00e1hli za nespokojen\u00e9 u\u017eivatele chatbot\u016f a zachr\u00e1nili jejich zku\u0161enosti.[\/et_pb_blurb][\/et_pb_column][et_pb_column type=“1_4″ _builder_version=“4.19.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_blurb use_icon=“on“ font_icon=“||fa||900″ icon_color=“#5bc4ba“ image_icon_background_color=“RGBA(255,255,255,0)“ icon_placement=“left“ _builder_version=“4.19.4″ _module_preset=“default“ body_text_color=“#FFFFFF“ body_font_size=“16px“ global_colors_info=“{}“]Nab\u00eddn\u011bte z\u00e1kazn\u00edk\u016fm chytr\u00e1 zrcadla s funkc\u00ed navrhov\u00e1n\u00ed oble\u010den\u00ed na m\u00edru, ale m\u011bjte k dispozici m\u00f3dn\u00ed specialisty, kte\u0159\u00ed poskytnou odborn\u00fd lidsk\u00fd pohled.[\/et_pb_blurb][\/et_pb_column][et_pb_column type=“1_4″ _builder_version=“4.19.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_blurb use_icon=“on“ font_icon=“||divi||400″ icon_color=“#5bc4ba“ image_icon_background_color=“RGBA(255,255,255,0)“ icon_placement=“left“ _builder_version=“4.19.4″ _module_preset=“default“ body_text_color=“#FFFFFF“ body_font_size=“16px“ global_colors_info=“{}“]Pou\u017eit\u00ed strojov\u00e9ho u\u010den\u00ed ke sledov\u00e1n\u00ed z\u00e1sob a popt\u00e1vky po produktech. Umo\u017en\u011bte n\u00e1kup\u010d\u00edm, aby rozhodovali o n\u00e1kupech a alokaci na z\u00e1klad\u011b sv\u00fdch odborn\u00fdch znalost\u00ed v dan\u00e9 kategorii.[\/et_pb_blurb][\/et_pb_column][et_pb_column type=“1_4″ _builder_version=“4.19.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_blurb use_icon=“on“ font_icon=“||divi||400″ icon_color=“#5bc4ba“ image_icon_background_color=“RGBA(255,255,255,0)“ icon_placement=“left“ _builder_version=“4.23.1″ _module_preset=“default“ body_text_color=“#FFFFFF“ body_font_size=“16px“ global_colors_info=“{}“]<\/p>\n Zas\u00edl\u00e1n\u00ed propaga\u010dn\u00edch akc\u00ed a nab\u00eddek optimalizovan\u00fdch pro um\u011blou inteligenci prost\u0159ednictv\u00edm automatizace marketingu. Navrhujte kampan\u011b na z\u00e1klad\u011b lidsk\u00fdch poznatk\u016f o motivaci z\u00e1kazn\u00edk\u016f.<\/p>\n [\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ admin_label=“Systems“ module_id=“systems“ _builder_version=“4.19.4″ _module_preset=“default“ collapsed=“off“ global_colors_info=“{}“][et_pb_row column_structure=“1_3,2_3″ _builder_version=“4.19.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_column type=“1_3″ _builder_version=“4.19.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.23.1″ _module_preset=“default“ text_font_size=“16px“ global_colors_info=“{}“]<\/p>\nV TOMTO \u010cL\u00c1NKU<\/b><\/h3>\n
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Dal\u0161\u00ed \u00farove\u0148, personalizace prostor<\/b><\/h2>\n
Algoritmy strojov\u00e9ho u\u010den\u00ed (ML)<\/h3>\n
Senzory internetu v\u011bc\u00ed<\/h3>\n
Technologie modulu<\/h3>\n
Um\u011bl\u00e1 inteligence pot\u0159ebuje k \u00fasp\u011bchu zapojen\u00ed \u010dlov\u011bka<\/h3>\n
Vytv\u00e1\u0159en\u00ed harmonie mezi syst\u00e9my<\/h3>\n