[et_pb_section fb_built=“1″ admin_label=“Hero“ _builder_version=“4.19.4″ _module_preset=“default“ background_color=“#828282″ background_image=“https:\/\/moodmedia.com\/wp-content\/uploads\/2024\/01\/nrf-hero.webp“ global_colors_info=“{}“][et_pb_row column_structure=“3_4,1_4″ _builder_version=“4.19.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_column type=“3_4″ _builder_version=“4.19.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.23.1″ _module_preset=“default“ background_layout=“dark“ global_colors_info=“{}“]<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=“1_4″ _builder_version=“4.19.4″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ _builder_version=“4.19.4″ _module_preset=“default“ custom_margin=“||0px||false|false“ custom_padding=“||0px||false|false“ global_colors_info=“{}“][et_pb_row column_structure=“3_5,2_5″ _builder_version=“4.19.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_column type=“3_5″ _builder_version=“4.19.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.23.1″ _module_preset=“default“ text_font_size=“16px“ global_colors_info=“{}“]<\/p>\n
Na veletrhu NRF: 2024 Retail’s Big Show<\/a> panovala elektrizuj\u00edc\u00ed atmosf\u00e9ra. N\u00e1rodn\u00ed maloobchodn\u00ed federace (NRF) je jednou z nejv\u011bt\u0161\u00edch maloobchodn\u00edch konferenc\u00ed na sv\u011bt\u011b – hork\u00fdm m\u00edstem, kde se tit\u00e1ni a inov\u00e1to\u0159i v oboru seznamuj\u00ed s miln\u00edky, odhaluj\u00ed aktu\u00e1ln\u00ed trendy a zab\u00fdvaj\u00ed se budoucnost\u00ed maloobchodu. A my jsme do tohoto \u0161umu a \u0161\u00edlenstv\u00ed vyslali zasv\u011bcen\u00e9ho \u010dlov\u011bka.<\/p>\n Veletrh NRF je m\u00edstem, kde je mo\u017en\u00e9 vid\u011bt a b\u00fdt vid\u011bn v maloobchod\u011b. Rod\u00ed se n\u00e1pady pro budoucnost, ur\u010duj\u00ed se trendy v oboru a navazuj\u00ed se legend\u00e1rn\u00ed partnerstv\u00ed. P\u0159edstavte si obrovsk\u00e9 v\u00fdstavn\u00ed haly, nekone\u010dn\u00e9 uli\u010dky st\u00e1nk\u016f a kreativn\u00ed prodejn\u00ed koncepty na ka\u017ed\u00e9m rohu. Je t\u011b\u017ek\u00e9 zachytit ve\u0161ker\u00e9 vzru\u0161en\u00ed v jednom pohledu, a\u0165 u\u017e se jedn\u00e1 o slavn\u00e9 \u0159e\u010dn\u00edky, vystoupen\u00ed celebrit, p\u0159ed\u00e1v\u00e1n\u00ed cen za inovace nebo samotnou pod\u00edvanou.<\/p>\n Pod\u00edvejme se na nejv\u011bt\u0161\u00ed leto\u0161n\u00ed poznatky.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=“2_5″ _builder_version=“4.19.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.23.1″ _module_preset=“default“ background_color=“#eeeeee“ custom_padding=“30px|30px|30px|30px|false|false“ border_radii=“on|10px|10px|10px|10px“ global_colors_info=“{}“]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ admin_label=“Takeaways“ _builder_version=“4.19.4″ _module_preset=“default“ custom_margin=“0px||||false|false“ global_colors_info=“{}“][et_pb_row column_structure=“1_3,2_3″ admin_label=“1″ module_id=“1″ _builder_version=“4.19.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_column type=“1_3″ _builder_version=“4.19.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.19.4″ _module_preset=“default“ text_font_size=“16px“ global_colors_info=“{}“]<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=“2_3″ _builder_version=“4.19.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.23.1″ _module_preset=“default“ text_font_size=“16px“ global_colors_info=“{}“]<\/p>\n Mo\u017en\u00e1 v\u00e1s to p\u0159\u00edli\u0161 nep\u0159ekvap\u00ed, ale jedn\u00edm z nej\u017ehav\u011bj\u0161\u00edch t\u00e9mat leto\u0161n\u00edho veletrhu NRF byla s\u00edla a potenci\u00e1l um\u011bl\u00e9 inteligence (AI) v maloobchod\u011b. P\u0159ekvapuj\u00edc\u00ed byla \u00farove\u0148 p\u0159edstavivosti a pokroku, kter\u00e9ho tato technologie dosahuje. \u0158e\u0161en\u00ed um\u011bl\u00e9 inteligence pro maloobchodn\u00ed prodej m\u011bn\u00ed podobu provozu a interakce se z\u00e1kazn\u00edky – od personalizovan\u00fdch doporu\u010den\u00ed a\u017e po spr\u00e1vu z\u00e1sob – a umo\u017e\u0148uj\u00ed tak v\u00edce pohlcuj\u00edc\u00ed, bezprobl\u00e9mov\u00e9 a na m\u00edru \u0161it\u00e9 z\u00e1\u017eitky.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=“1_2,1_2″ _builder_version=“4.19.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_column type=“1_2″ _builder_version=“4.19.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.23.1″ _module_preset=“default“ text_font_size=“16px“ global_colors_info=“{}“]<\/p>\n Na demonstraci bylo uk\u00e1z\u00e1no, jak um\u011bl\u00e1 inteligence dok\u00e1\u017ee v re\u00e1ln\u00e9m \u010dase generovat vizu\u00e1ln\u00ed propagaci podle zna\u010dky. Sta\u010dilo zadat adresu URL produktu a jejich platforma vyhledala souvisej\u00edc\u00ed obr\u00e1zky, p\u0159ekryla vlastn\u00ed pozad\u00ed a text a b\u011bhem n\u011bkolika minut vytvo\u0159ila vylad\u011bnou zobrazovac\u00ed reklamu. Maloobchodn\u00edci by tak\u00e9 mohli bez n\u00e1mahy sd\u00edlet reklamu s konkr\u00e9tn\u00edmi m\u00edsty a okam\u017eit\u011b aktualizovat vizu\u00e1ln\u00ed displeje tak, aby odr\u00e1\u017eely jej\u00ed obsah.<\/p>\n Tato prezentace vynikala t\u00edm, \u017ee ukazovala, kolik \u010dasu a pen\u011bz mohou inovace zalo\u017een\u00e9 na um\u011bl\u00e9 inteligenci podnik\u016fm u\u0161et\u0159it. Tradi\u010dn\u00ed zp\u016fsob vytv\u00e1\u0159en\u00ed nov\u00e9 zobrazovac\u00ed reklamy spo\u010d\u00edv\u00e1 v tom, \u017ee s reklamn\u00ed agenturou projdete cel\u00fd t\u00fddenn\u00ed proces. Schopnost okam\u017eit\u011b generovat a distribuovat p\u0159izp\u016fsoben\u00e9 propaga\u010dn\u00ed akce zna\u010dky na r\u016fzn\u00fdch m\u00edstech bez jak\u00e9hokoli manu\u00e1ln\u00edho \u00fasil\u00ed je neuv\u011b\u0159iteln\u00e1. Tradi\u010dn\u00ed n\u00e1klady by se vy\u0161plhaly na des\u00edtky tis\u00edc dolar\u016f za kampa\u0148. Platforma um\u011bl\u00e9 inteligence t\u00e9to spole\u010dnosti to v\u0161ak zvl\u00e1dne b\u011bhem n\u011bkolika minut a za zlomek ceny. Kdy\u017e se o t\u00e9to efektivit\u011b p\u0159esv\u011bd\u010dil na vlastn\u00ed o\u010di, cel\u00e9 publikum bylo nad\u0161en\u00e9 z potenci\u00e1lu um\u011bl\u00e9 inteligence.<\/p>\n Z\u00e1stupce spole\u010dnosti p\u0159iznal, \u017ee se st\u00e1le pohybuj\u00ed v pr\u00e1vn\u00edch ot\u00e1zk\u00e1ch spojen\u00fdch se z\u00edsk\u00e1v\u00e1n\u00edm vizu\u00e1ln\u00edch zdroj\u016f, co\u017e poukazuje na d\u016fle\u017eit\u00e9 nap\u011bt\u00ed. Implementace um\u011bl\u00e9 inteligence prost\u0159ednictv\u00edm slu\u017eeb pro z\u00e1kazn\u00edky vyvol\u00e1v\u00e1 z\u00e1sadn\u00ed pr\u00e1vn\u00ed a etick\u00e9 ot\u00e1zky t\u00fdkaj\u00edc\u00ed se z\u00edsk\u00e1v\u00e1n\u00ed obsahu, ochrany soukrom\u00ed a zachov\u00e1n\u00ed integrity zna\u010dky.<\/p>\n Dal\u0161\u00ed zaj\u00edmavou zku\u0161enost\u00ed s um\u011blou inteligenc\u00ed bylo sezn\u00e1men\u00ed se s t\u00edm, jak jeden velk\u00fd \u0159et\u011bzec samoobsluh vyu\u017e\u00edv\u00e1 um\u011blou inteligenci k p\u0159izp\u016fsoben\u00ed zvukov\u00fdch zpr\u00e1v v tis\u00edcovk\u00e1ch prodejen. Jejich technologie pouh\u00fdm stisknut\u00edm tla\u010d\u00edtka okam\u017eit\u011b p\u0159evede jedinou zpr\u00e1vu na v\u00edce hlas\u016f, p\u0159\u00edzvuk\u016f, dialekt\u016f a jazyk\u016f. P\u0159edstavte si mo\u017enost p\u0159izp\u016fsobovat zpr\u00e1vy v re\u00e1ln\u00e9m \u010dase r\u016fzn\u00fdm region\u016fm a demografick\u00fdm skupin\u00e1m.<\/p>\n Ale i ta nej\u00fa\u017easn\u011bj\u0161\u00ed technologie m\u00e1 sv\u00e1 rizika. Rychl\u00e9 tempo inovac\u00ed znemo\u017e\u0148uje z\u00e1kon\u016fm dr\u017eet krok. P\u0159esto\u017ee v posledn\u00ed dob\u011b existuj\u00ed vl\u00e1dn\u00ed na\u0159\u00edzen\u00ed, kter\u00e1 kladou d\u016fraz na bezpe\u010dnost a zabezpe\u010den\u00ed um\u011bl\u00e9 inteligence, odborn\u00edci tvrd\u00ed, \u017ee tato opat\u0159en\u00ed ne\u0159e\u0161\u00ed komplexn\u00ed probl\u00e9my v tomto rychle se vyv\u00edjej\u00edc\u00edm prost\u0159ed\u00ed.<\/p>\n Zkoum\u00e1n\u00ed pr\u00e1vn\u00edch aspekt\u016f um\u011bl\u00e9 inteligence je pro inovace z\u00e1sadn\u00ed. Otev\u0159en\u00e1 diskuse zdokonaluje technologick\u00fd pokrok a zaji\u0161\u0165uje, \u017ee je l\u00e9pe p\u0159izp\u016fsoben v\u0161em. Ve spole\u010dnosti Mood tak\u00e9 zkoum\u00e1me zodpov\u011bdn\u00e9 zp\u016fsoby vyu\u017eit\u00ed um\u011bl\u00e9 inteligence, nap\u0159\u00edklad jej\u00ed vyu\u017eit\u00ed k doporu\u010dov\u00e1n\u00ed maloobchodn\u00edch audio playlist\u016f na z\u00e1klad\u011b \u00fadaj\u016f o z\u00e1kazn\u00edc\u00edch, kter\u00e9 jsou pro ka\u017ed\u00fd obchod jedine\u010dn\u00e9. Inovace jsou vzru\u0161uj\u00edc\u00ed, ale na ka\u017ed\u00e9m kroku mus\u00edme zv\u00e1\u017eit jejich transforma\u010dn\u00ed potenci\u00e1l a rizika.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=“1_2″ _builder_version=“4.19.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_image src=“https:\/\/moodmedia.com\/wp-content\/uploads\/2024\/01\/ai-in-store.webp“ title_text=“ai-in-store“ force_fullwidth=“on“ _builder_version=“4.19.4″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=“1″ module_id=“1″ _builder_version=“4.19.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.19.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_divider color=“#eeeeee“ _builder_version=“4.19.4″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=“1_3,2_3″ admin_label=“2″ module_id=“2″ _builder_version=“4.19.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_column type=“1_3″ _builder_version=“4.19.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.19.4″ _module_preset=“default“ text_font_size=“16px“ global_colors_info=“{}“]<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=“2_3″ _builder_version=“4.19.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.23.1″ _module_preset=“default“ text_font_size=“16px“ global_colors_info=“{}“]<\/p>\n Mnoho lid\u00ed se dozv\u00edd\u00e1 o maloobchodn\u00edch m\u00e9di\u00edch a o tom, co jejich v\u011bt\u0161\u00ed roz\u0161\u00ed\u0159en\u00ed znamen\u00e1 pro strategie jejich zna\u010dek. Spole\u010dnost NRF poskytla neoceniteln\u00fd rychlokurz o tomto nov\u00e9m trendu a odhalila r\u016fzn\u00e9 pohledy nap\u0159\u00ed\u010d odv\u011btv\u00edm.<\/p>\n Na v\u00fdstavn\u00ed plo\u0161e prob\u011bhla diskuse s vedouc\u00edm pracovn\u00edkem \u0159et\u011bzce diskontn\u00edch prodejen o tom, jak mohou maloobchodn\u00edci vyu\u017e\u00edt maloobchodn\u00ed m\u00e9dia k zpen\u011b\u017een\u00ed zvukov\u00fdch s\u00edt\u00ed v prodejn\u00e1ch. Vedouc\u00ed pracovn\u00edk projevil velk\u00fd z\u00e1jem a p\u0159edstavoval si, \u017ee v jeho obchodech budou hr\u00e1t reklamy zn\u00e1m\u00fdch zna\u010dek, jako jsou Doritos, Snickers a Coca-Cola. Jeho hmatateln\u00e9 nad\u0161en\u00ed uk\u00e1zalo, \u017ee maloobchodn\u00ed m\u00e9dia jsou pro zna\u010dky zam\u011b\u0159en\u00e9 na hodnotu p\u0159ita\u017eliv\u00e1.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=“4.19.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.19.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.23.1″ _module_preset=“default“ text_font_size=“16px“ global_colors_info=“{}“]<\/p>\n Naproti tomu luxusn\u00ed zna\u010dky se k maloobchodn\u00edm m\u00e9di\u00edm stav\u011bly rezervovan\u011bji. S odvol\u00e1n\u00edm na obavy o zachov\u00e1n\u00ed exkluzivn\u00ed image zna\u010dky a z\u00e1\u017eitk\u016f v obchod\u011b projevily opatrn\u00fd p\u0159\u00edstup k tomuto rozv\u00edjej\u00edc\u00edmu se trendu. Tato dichotomie dokonale vystihuje rozmanitost maloobchodn\u00edho prost\u0159ed\u00ed.<\/p>\n Pro maloobchodn\u00edky, kte\u0159\u00ed se zam\u011b\u0159uj\u00ed na velk\u00e9 objemy, vytv\u00e1\u0159ej\u00ed maloobchodn\u00ed m\u00e9dia zaj\u00edmav\u00e9 a dolarov\u00e9 zna\u010dky. Presti\u017en\u00ed zna\u010dky se v\u0161ak ob\u00e1vaj\u00ed, \u017ee by to mohlo naru\u0161it jejich auru exkluzivity. Vzhledem k potenci\u00e1ln\u00edm zisk\u016fm a rizik\u016fm pro pov\u011bst zna\u010dky jsou strategie \u0161it\u00e9 na m\u00edru z\u00e1sadn\u00ed pro v\u0161echny zna\u010dky, a\u0165 u\u017e jde o zna\u010dky vy\u0161\u0161\u00ed, st\u0159edn\u00ed nebo ni\u017e\u0161\u00ed t\u0159\u00eddy.<\/p>\nV TOMTO \u010cL\u00c1NKU<\/h3>\n
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T\u00e9ma 1:<\/span> Vzru\u0161en\u00ed a nap\u011bt\u00ed z um\u011bl\u00e9 inteligence v maloobchodn\u00edch prodejn\u00e1ch<\/b><\/h2>\n
T\u00e9ma 2:<\/span> Dek\u00f3dov\u00e1n\u00ed maloobchodn\u00edch medi\u00e1ln\u00edch strategi\u00ed pro \u00fasp\u011bch zna\u010dky<\/b><\/h2>\n