V\u00fdstava maloobchodn\u00edch technologi\u00ed 2024:<\/span> Kl\u00ed\u010dov\u00e9 informace a post\u0159ehy<\/b><\/h1>\n[\/et_pb_text][\/et_pb_column][et_pb_column type=“1_4″ _builder_version=“4.24.0″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ admin_label=“Intro“ _builder_version=“4.24.0″ _module_preset=“default“ global_colors_info=“{}“][et_pb_row column_structure=“3_5,2_5″ _builder_version=“4.24.0″ _module_preset=“default“ global_colors_info=“{}“][et_pb_column type=“3_5″ _builder_version=“4.24.0″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.24.0″ _module_preset=“default“ text_font_size=“16px“ global_colors_info=“{}“]<\/p>\n
Veletrh maloobchodn\u00edch technologi\u00ed je pro profesion\u00e1ly v maloobchod\u011b zaj\u00edmav\u00fdm datem v kalend\u00e1\u0159i. Poskytuje fantastick\u00fd p\u0159ehled o n\u00e1stroj\u00edch a \u0159e\u0161en\u00edch zam\u011b\u0159en\u00fdch na zlep\u0161en\u00ed z\u00e1kaznick\u00e9 zku\u0161enosti, zv\u00fd\u0161en\u00ed efektivity a podporu prodeje. Na konferenci jsou tak\u00e9 p\u0159ipraveni inspirativn\u00ed \u0159e\u010dn\u00edci a p\u0159edn\u00e1\u0161ky, kte\u0159\u00ed v\u00e1m poskytnou rady, podporu a poradenstv\u00ed ve v\u0161ech aspektech poskytov\u00e1n\u00ed \u0161pi\u010dkov\u00e9 spot\u0159ebitelsk\u00e9 zku\u0161enosti v oblasti maloobchodu a pohostinstv\u00ed.<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=“2_5″ _builder_version=“4.24.0″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.24.0″ _module_preset=“default“ text_font_size=“16px“ global_colors_info=“{}“]Veletrh, kter\u00fd nav\u0161t\u00edvilo v\u00edce ne\u017e 12 000 vedouc\u00edch odborn\u00edk\u016f v oblasti maloobchodu a v\u00edce ne\u017e 400 inovativn\u00edch dodavatel\u016f technologi\u00ed, je p\u0159\u00edle\u017eitost\u00ed k o\u017eiven\u00ed r\u016fstov\u00fdch pl\u00e1n\u016f a nav\u00e1z\u00e1n\u00ed kontakt\u016f s tv\u016frci zm\u011bn s c\u00edlem inovovat, rozv\u00edjet a optimalizovat na\u0161e slu\u017eby klient\u016fm a partner\u016fm.<\/p>\n
Co si tedy n\u00e1\u0161 t\u00fdm po dvou dnech str\u00e1ven\u00fdch na veletrhu Olympia v Lond\u00fdn\u011b odnesl jako nejd\u016fle\u017eit\u011bj\u0161\u00ed body programu?<\/b><\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ admin_label=“Community“ _builder_version=“4.24.0″ _module_preset=“default“ background_color=“#eeeeee“ global_colors_info=“{}“][et_pb_row column_structure=“2_5,3_5″ _builder_version=“4.24.0″ _module_preset=“default“ global_colors_info=“{}“][et_pb_column type=“2_5″ _builder_version=“4.24.0″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.24.0″ _module_preset=“default“ text_font_size=“16px“ global_colors_info=“{}“]<\/p>\n
Pokroky v oblasti maloobchodn\u00edch m\u00e9di\u00ed<\/b><\/h2>\n
Bylo vzru\u0161uj\u00edc\u00ed sledovat zv\u011bdavost a rozruch kolem pokrok\u016f v oblasti maloobchodn\u00edch medi\u00e1ln\u00edch s\u00edt\u00ed na t\u00e9to akci. Tyto reklamn\u00ed s\u00edt\u011b vzbuzuj\u00ed mezi maloobchodn\u00edky zv\u00fd\u0161enou pozornost, proto\u017ee o\u010dek\u00e1vaj\u00ed jejich st\u00e1le rostouc\u00ed vliv na strategii zna\u010dky.<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=“3_5″ _builder_version=“4.24.0″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.24.0″ _module_preset=“default“ text_font_size=“16px“ global_colors_info=“{}“]Konverzace o zpen\u011b\u017een\u00ed um\u00edst\u011bn\u00ed audia a videa v prodejn\u00e1ch inspiruje maloobchodn\u00edky k vyu\u017eit\u00ed s\u00edly audiovizu\u00e1ln\u00edch \u0159e\u0161en\u00ed a roz\u0161\u00ed\u0159en\u00ed jejich s\u00edt\u011b, aby vytvo\u0159ili nov\u00fd kan\u00e1l p\u0159\u00edjm\u016f. To tak\u00e9 zvy\u0161uje rozmanitost, kvalitu a kreativitu v\u00fdstup\u016f s r\u016fzn\u00fdmi zna\u010dkami, styly a obsahem. To se osv\u011bd\u010duje zejm\u00e9na ve velkoobjemov\u00fdch prost\u0159ed\u00edch, ale luxusn\u00ed zna\u010dky se st\u00e1le dr\u017e\u00ed stranou. Touha vypadat exkluzivn\u011b omezuje roz\u0161\u00ed\u0159en\u00ed mo\u017enost\u00ed monetizace mezi luxusn\u00edmi zna\u010dkami, ale rozhodn\u011b nezav\u00edr\u00e1 v\u0161echny dostupn\u00e9 p\u0159\u00edle\u017eitosti. <\/p>\n
Kombinace zvuku s vizu\u00e1ln\u00edmi prvky m\u016f\u017ee je\u0161t\u011b v\u00edce zapojit smysly, vyvolat emocion\u00e1ln\u00ed reakce a vt\u00e1hnout spot\u0159ebitele do zna\u010dky a jej\u00edch produkt\u016f jako nikdy p\u0159edt\u00edm. S\u00edla maloobchodn\u00edch medi\u00e1ln\u00edch s\u00edt\u00ed vytv\u00e1\u0159\u00ed maloobchodn\u00ed prost\u0159ed\u00ed, kter\u00e9 spojuje v\u0161echny n\u00ed\u017ee uveden\u00e9 zaj\u00edmavosti a vzru\u0161uj\u00edc\u00ed rozhovory, kter\u00e9 se vedly na veletrhu maloobchodn\u00edch technologi\u00ed.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ admin_label=“Consumer Conscious\/Human Touch“ _builder_version=“4.24.0″ _module_preset=“default“ global_colors_info=“{}“][et_pb_row column_structure=“3_4,1_4″ _builder_version=“4.24.0″ _module_preset=“default“ global_colors_info=“{}“][et_pb_column type=“3_4″ _builder_version=“4.24.0″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.24.0″ _module_preset=“default“ text_font_size=“16px“ global_colors_info=“{}“]<\/p>\n
Uv\u011bdom\u011bl\u00fd spot\u0159ebitel<\/b><\/h2>\n
Nikdy nepodce\u0148ujte s\u00edlu znalost\u00ed spot\u0159ebitel\u016f! Spot\u0159ebitel\u00e9 jsou nyn\u00ed v\u00edce ne\u017e kdy jindy neuv\u011b\u0159iteln\u011b informovan\u00ed, chyt\u0159ej\u0161\u00ed a n\u00e1ro\u010dn\u011bj\u0161\u00ed. To nut\u00ed v\u0161echny poskytovatele z technologick\u00e9ho sektoru, aby zv\u00fd\u0161ili svou \u00farove\u0148 a vytvo\u0159ili pro spot\u0159ebitele bezprobl\u00e9movou a efektivn\u00ed cestu.<\/p>\n
Jak tento proces usnadnit, urychlit a zefektivnit? Jak m\u016f\u017eeme z\u00e1kazn\u00edk\u016fm zrychlit spojen\u00ed a jak je hloub\u011bji vt\u00e1hnout do zna\u010dky nebo z\u00e1\u017eitku? Zna\u010dky mus\u00ed b\u00fdt v \u010dele technologick\u00e9ho pokroku a vyu\u017e\u00edvat nejnov\u011bj\u0161\u00ed a nejmodern\u011bj\u0161\u00ed digit\u00e1ln\u00ed \u0159e\u0161en\u00ed, jako jsou LED, pohybov\u00e9 senzory, haptick\u00e1 zp\u011btn\u00e1 vazba a dal\u0161\u00ed, aby zajistily, \u017ee budou poskytovat nadstandardn\u00ed slu\u017eby. Jde o to ocenit znalosti, p\u0159\u00e1n\u00ed a po\u017eadavky spot\u0159ebitel\u016f a transformovat digit\u00e1ln\u00ed a fyzick\u00e9 maloobchodn\u00ed prost\u0159ed\u00ed tak, aby vytv\u00e1\u0159elo z\u00e1\u017eitek, kter\u00fd p\u0159ekon\u00e1v\u00e1 rostouc\u00ed o\u010dek\u00e1v\u00e1n\u00ed.[\/et_pb_text][\/et_pb_column][et_pb_column type=“1_4″ _builder_version=“4.24.0″ _module_preset=“default“ global_colors_info=“{}“][et_pb_image src=“https:\/\/moodmedia.com\/wp-content\/uploads\/2024\/05\/retail-tech-1.webp“ title_text=“retail-tech-1″ force_fullwidth=“on“ _builder_version=“4.24.0″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=“1_4,3_4″ _builder_version=“4.24.0″ _module_preset=“default“ global_colors_info=“{}“][et_pb_column type=“1_4″ _builder_version=“4.24.0″ _module_preset=“default“ global_colors_info=“{}“][et_pb_image src=“https:\/\/moodmedia.com\/wp-content\/uploads\/2024\/05\/retail-tech-3.webp“ title_text=“retail-tech-3″ force_fullwidth=“on“ _builder_version=“4.24.0″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_image][\/et_pb_column][et_pb_column type=“3_4″ _builder_version=“4.24.0″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.24.0″ _module_preset=“default“ text_font_size=“16px“ global_colors_info=“{}“]<\/p>\n
Lidsk\u00fd dotek<\/b><\/h2>\n
Na akci se samoz\u0159ejm\u011b nes\u010detn\u011bkr\u00e1t hovo\u0159ilo o vylep\u0161en\u00edch v oblasti technologi\u00ed a um\u011bl\u00e9 inteligence. St\u00e1le je v\u0161ak zcela z\u0159ejm\u00e9, \u017ee na \u00farovni spot\u0159ebitel\u016f je nezbytn\u00fd lidsk\u00fd prvek. Abychom mohli propojit technologii s emocemi, mus\u00edme digit\u00e1ln\u00ed z\u00e1\u017eitek je\u0161t\u011b doplnit o lidsk\u00fd p\u0159\u00edstup, aby cesta online i offline byla bezprobl\u00e9mov\u00e1.<\/p>\n
V prost\u0159ed\u00ed prodejny hraje technologie velkou roli v pohlcuj\u00edc\u00ed a poutav\u00e9 atmosf\u00e9\u0159e, ale jsou to pr\u00e1v\u011b kolegov\u00e9 v prodejn\u011b, kte\u0159\u00ed mohou nab\u00eddnout empatii a porozum\u011bn\u00ed nad r\u00e1mec digit\u00e1ln\u00ed sf\u00e9ry. Vyu\u017eit\u00ed technologi\u00ed k uvoln\u011bn\u00ed \u010dasu koleg\u016f, kte\u0159\u00ed mohou tuto zku\u0161enost nab\u00eddnout, je kl\u00ed\u010dem ke zv\u00fd\u0161en\u00ed spokojenosti z\u00e1kazn\u00edk\u016f, komunity a spojen\u00ed, kter\u00e9 hledaj\u00ed. <\/p>\n
Krom\u011b toho to zd\u016fraz\u0148uje v\u00fdznam spokojenosti a udr\u017een\u00ed zam\u011bstnanc\u016f. \u0158e\u0161en\u00ed, jako jsou digit\u00e1ln\u00ed n\u00e1pisy v z\u00e1zem\u00ed kancel\u00e1\u0159e, kter\u00e9 upozor\u0148uj\u00ed na zam\u011bstnance a benefity nebo na po\u017eadavky a v\u00fdb\u011br hudby, jsou skv\u011bl\u00fdm zp\u016fsobem, jak zv\u00fd\u0161it anga\u017eovanost zam\u011bstnanc\u016f. Digit\u00e1ln\u00ed n\u00e1pisy lze tak\u00e9 pou\u017e\u00edt jako p\u0159\u00edm\u00e9 spojen\u00ed mezi centr\u00e1lou a pracovn\u00edky v d\u00edln\u00e1ch, kde se zobrazuj\u00ed ozn\u00e1men\u00ed, aktualizace a novinky. To vytv\u00e1\u0159\u00ed kulturu transparentnosti a respektu, v n\u00ed\u017e se zam\u011bstnanci c\u00edt\u00ed uzn\u00e1v\u00e1ni a oce\u0148ov\u00e1ni. To vede k lep\u0161\u00edmu servisu pro z\u00e1kazn\u00edka.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ admin_label=“What’s Next“ _builder_version=“4.24.0″ _module_preset=“default“ background_color=“#eeeeee“ global_colors_info=“{}“][et_pb_row _builder_version=“4.24.0″ _module_preset=“default“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.24.0″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.24.0″ _module_preset=“default“ text_font_size=“16px“ global_colors_info=“{}“]<\/p>\n
Co se chyst\u00e1<\/span> na veletrhu maloobchodn\u00edch technologi\u00ed?<\/b><\/h2>\nRozsah a rozsah veletrhu Retail Technology Show se ka\u017ed\u00fdm rokem zv\u011bt\u0161uje a nab\u00edz\u00ed v\u00edce zna\u010dek, v\u00edce technologi\u00ed, v\u00edce \u0159e\u010dn\u00edk\u016f a v\u00edce interakc\u00ed ne\u017e kdykoli p\u0159edt\u00edm! Vzhledem k tomu ji\u017e akce p\u0159erostla sv\u00e9 sou\u010dasn\u00e9 m\u00edsto kon\u00e1n\u00ed v lond\u00fdnsk\u00e9 Olympii a p\u0159\u00ed\u0161t\u00ed rok se p\u0159esune do lond\u00fdnsk\u00e9ho ExCeL. Akce se bude konat 2. a 3. dubna 2025 a my se t\u011b\u0161\u00edme na dal\u0161\u00ed setk\u00e1n\u00ed s klienty a partnery. Sd\u00edlet v\u00edce informac\u00ed o vzru\u0161uj\u00edc\u00edch pokroc\u00edch v oblasti maloobchodu, technologi\u00ed a spot\u0159ebitelsk\u00fdch zku\u0161enost\u00ed je to, o co na Retail Technology Show jde, a t\u011b\u0161\u00edme se na spolupr\u00e1ci p\u0159i oslav\u011b a dal\u0161\u00edm r\u016fstu na\u0161eho odv\u011btv\u00ed.<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"
Veletrh maloobchodn\u00edch technologi\u00ed je pro profesion\u00e1ly v maloobchod\u011b zaj\u00edmav\u00fdm datem v kalend\u00e1\u0159i. Poskytuje fantastick\u00fd p\u0159ehled o n\u00e1stroj\u00edch a \u0159e\u0161en\u00edch zam\u011b\u0159en\u00fdch na zlep\u0161en\u00ed z\u00e1kaznick\u00e9 zku\u0161enosti, zv\u00fd\u0161en\u00ed efektivity a podporu prodeje.<\/p>\n","protected":false},"author":2,"featured_media":2360613,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[5325,5510],"tags":[],"class_list":["post-2360699","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-cz","category-prumyslova-cocka"],"yoast_head":"\n
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