{"id":274771,"date":"2022-08-25T17:01:06","date_gmt":"2022-08-25T16:01:06","guid":{"rendered":"https:\/\/moodmedia.com\/uncategorized-cz\/historie-muzaku\/"},"modified":"2022-09-21T11:39:13","modified_gmt":"2022-09-21T10:39:13","slug":"historie-muzaku","status":"publish","type":"post","link":"https:\/\/moodmedia.com\/cz\/blog-cz\/vnitrni-nalada\/historie-muzaku\/","title":{"rendered":"Historie Muzaku"},"content":{"rendered":"

[et_pb_section fb_built=“1″ admin_label=“Hero“ _builder_version=“4.17.4″ _module_preset=“default“ background_color=“#7c7c7c“ background_image=“https:\/\/moodmedia.com\/wp-content\/uploads\/2022\/07\/history-muzak-hero-scaled-1.webp“ background_blend=“multiply“ collapsed=“off“ global_colors_info=“{}“][et_pb_row column_structure=“3_5,2_5″ _builder_version=“4.17.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_column type=“3_5″ _builder_version=“4.17.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.15.1″ _module_preset=“default“ background_layout=“dark“ hover_enabled=“0″ global_colors_info=“{}“ sticky_enabled=“0″]<\/p>\n

HISTORIE MUZAKU<\/h1>\n

[\/et_pb_text][et_pb_text _builder_version=“4.15.1″ _module_preset=“default“ background_layout=“dark“ hover_enabled=“0″ global_colors_info=“{}“ sticky_enabled=“0″]<\/p>\n

Muzak.<\/b> Je to slovo, kter\u00e9 v\u011bt\u0161ina lid\u00ed v ur\u010dit\u00e9m v\u011bku alespo\u0148 matn\u011b zn\u00e1. Muzak je pro mnoh\u00e9 spojen s instrument\u00e1ln\u00edmi obaly pro snadn\u00e9 poslouch\u00e1n\u00ed, \u010dek\u00e1n\u00edm na vy\u010dk\u00e1n\u00ed a hudbou z v\u00fdtahu.<\/p>\n

[\/et_pb_text][et_pb_text admin_label=“Jump menu“ _builder_version=“4.15.1″ _module_preset=“default“ background_layout=“dark“ hover_enabled=“0″ global_colors_info=“{}“ sticky_enabled=“0″]Za\u010d\u00e1tek<\/a> Prvn\u00ed rozhlasov\u00e9 vys\u00edl\u00e1n\u00ed<\/a> \u010casov\u00e1 osa Muzaku<\/a> Galerie reklam Muzak<\/a>[\/et_pb_text][\/et_pb_column][et_pb_column type=“2_5″ _builder_version=“4.17.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.15.1″ _module_preset=“default“ background_layout=“dark“ hover_enabled=“0″ global_colors_info=“{}“ sticky_enabled=“0″]<\/p>\n

Spolu s dal\u0161\u00edmi spole\u010dnostmi, jako jsou Band-aid a Kleenex, je zna\u010dka tak siln\u00e1, \u017ee se stala synonymem pro prod\u00e1van\u00fd v\u00fdrobek.<\/p>\n

Je ale Muzak opravdu jen „v\u00fdtahov\u00e1 hudba“?<\/strong>
\nOdpov\u011b\u010f na tuto ot\u00e1zku je… no… ne.<\/p>\n

Historie spole\u010dnosti Muzak m\u00e1 ve skute\u010dnosti p\u0159ekvapiv\u00fd p\u0159\u00edb\u011bh.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ module_id=“za\u010d\u00e1tek“ _builder_version=“4.17.4″ _module_preset=“default“ collapsed=“off“ global_colors_info=“{}“][et_pb_row _builder_version=“4.17.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.17.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.15.1″ _module_preset=“default“ background_color=“#eeeeee“ custom_padding=“30px|30px|30px|30px|false|false“ hover_enabled=“0″ global_colors_info=“{}“ sticky_enabled=“0″]<\/p>\n

Za\u010dn\u011bme od za\u010d\u00e1tku.<\/span> Odkud poch\u00e1z\u00ed n\u00e1zev Muzak?<\/b><\/p>\n

Kdy\u017e gener\u00e1l George Squier v roce 1934 zakl\u00e1dal spole\u010dnost, spojil n\u00e1zev sv\u00e9 obl\u00edben\u00e9 technologick\u00e9 firmy t\u00e9 doby se slovem „hudba“ a vytvo\u0159il tak Muzak. Hudba plus Kodak rovn\u00e1 se Muzak.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=“1_4,3_4″ _builder_version=“4.17.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_column type=“1_4″ _builder_version=“4.17.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_image src=“https:\/\/moodmedia.com\/wp-content\/uploads\/2022\/07\/1-george-squier.webp“ title_text=“1 – George Squier“ _builder_version=“4.17.4″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_image][et_pb_text _builder_version=“4.15.1″ _module_preset=“default“ global_colors_info=“{}“]George Squier[\/et_pb_text][\/et_pb_column][et_pb_column type=“3_4″ _builder_version=“4.17.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.15.1″ _module_preset=“default“ global_colors_info=“{}“]<\/p>\n

GEORGE SQUIER A VZNIK MUZAKU<\/b><\/h2>\n

Gener\u00e1l George Squier se narodil v roce 1865 v Michiganu a byl v\u011bdcem, vyn\u00e1lezcem a d\u016fstojn\u00edkem Signal Corpu. B\u011bhem sv\u00e9 vojensk\u00e9 kari\u00e9ry p\u016fsobil Squier jako vojensk\u00fd ata\u0161\u00e9 a pozd\u011bji byl jmenov\u00e1n vedouc\u00edm leteck\u00e9 sekce Signal Corp. Jako vrchn\u00ed d\u016fstojn\u00edk pro signalizaci p\u0159isp\u011bl k v\u00fdznamn\u00e9mu v\u00fdzkumu a pokroku ve vybaven\u00ed. Jeho vynal\u00e9zav\u00e1 mysl by pokra\u010dovala na t\u00e9to tv\u016fr\u010d\u00ed cest\u011b, konkr\u00e9tn\u011b v oblasti p\u0159enosu informac\u00ed.<\/p>\n

Na po\u010d\u00e1tku 20. let 20. stolet\u00ed Squier objevil zp\u016fsob p\u0159enosu informac\u00ed po elektrick\u00fdch dr\u00e1tech a uv\u011bdomil si, \u017ee by se tato nov\u00e1 metoda dala vyu\u017e\u00edt k \u0161\u00ed\u0159en\u00ed hudby. Kdy\u017e byl fonograf na jednom konci linky nalad\u011bn na spr\u00e1vnou frekvenci, mohl p\u0159en\u00e1\u0161et hudbu do p\u0159ij\u00edma\u010d\u016f na druh\u00e9m konci. V t\u00e9 dob\u011b se hudba p\u0159ehr\u00e1vala pouze prost\u0159ednictv\u00edm rozhlasov\u00e9ho vys\u00edl\u00e1n\u00ed AM. R\u00e1diov\u00e9 vybaven\u00ed v\u0161ak bylo n\u00e1ro\u010dn\u00e9 a drah\u00e9. Squier z\u00edskal n\u011bkolik patent\u016f na sv\u00e9 n\u00e1pady, proto\u017ee si uv\u011bdomil, \u017ee p\u0159enos po dr\u00e1t\u011b m\u00e1 velk\u00fd potenci\u00e1l pro zprost\u0159edkov\u00e1n\u00ed hudby \u0161irok\u00e9mu publiku. Tyto patenty prodal konglomer\u00e1tu North American Radio Company a vznikla nov\u00e1 spole\u010dnost Wired Radio Inc. Pl\u00e1n byl prod\u00e1vat p\u0159edplatn\u00e9 hudby st\u00e1vaj\u00edc\u00edm z\u00e1kazn\u00edk\u016fm energetick\u00e9 spole\u010dnosti.<\/p>\n

A v roce 1934 vznikla slu\u017eba p\u0159edplatn\u00e9ho hudby zn\u00e1m\u00e1 jako Muzak. <\/span><\/p>\n

Byl tu v\u0161ak jeden probl\u00e9m. <\/span><\/p>\n

General Squier a Wired Radio Inc. m\u011bly technologii, ale ne hudbu. <\/span>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=“4.17.4″ _module_preset=“default“ collapsed=“off“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.17.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.15.1″ _module_preset=“default“ global_colors_info=“{}“]<\/p>\n

SLU\u017dBY P\u0158EPISU HUDBY<\/b><\/h3>\n

Ji\u017e ve 30. letech 20. stolet\u00ed bylo obt\u00ed\u017en\u00e9 zkrotit hudebn\u00ed licence. V t\u00e9 dob\u011b se hudba v rozhlase vys\u00edlala \u017eiv\u011b, zat\u00edmco hudebn\u00ed nahr\u00e1vky byly povoleny pouze pro osobn\u00ed pou\u017eit\u00ed doma na gramofonech. Aby spole\u010dnost Muzak usp\u011bla, musela naj\u00edt zp\u016fsob, jak leg\u00e1ln\u011b vys\u00edlat svou hudebn\u00ed slu\u017ebu. \u0158e\u0161en\u00edm tohoto probl\u00e9mu byl proces zvan\u00fd „transkripce“. Elektronick\u00fd p\u0159epis byl tehdy nov\u00fd proces, kter\u00fd umo\u017enil po\u0159\u00eddit kvalitn\u011bj\u0161\u00ed nahr\u00e1vky, ne\u017e jak\u00e9 byly b\u011b\u017en\u011b k dispozici. Tyto nahr\u00e1vky byly del\u0161\u00ed a pou\u017e\u00edvaly se p\u0159edev\u0161\u00edm pro \u00fa\u010dely vys\u00edl\u00e1n\u00ed. Obecn\u011b lze \u0159\u00edci, \u017ee eklektick\u00fd p\u0159epis byl zam\u011b\u0159en na nahr\u00e1v\u00e1n\u00ed \u017eiv\u00fdch rozhlasov\u00fdch po\u0159ad\u016f, ale i reklam a zn\u011blek. To v\u0161ak znamenalo, \u017ee provozovatel\u00e9 vys\u00edl\u00e1n\u00ed sm\u011bli distribuovat hudebn\u00ed a jin\u00e9 nahr\u00e1vky pouze tehdy, pokud byly nahr\u00e1ny speci\u00e1ln\u011b pro vys\u00edl\u00e1n\u00ed, a nikoli pro osobn\u00ed spot\u0159ebu. Spole\u010dnost Muzak v tom vid\u011bla p\u0159\u00edle\u017eitost vytvo\u0159it katalog hudby nahran\u00e9 speci\u00e1ln\u011b pro svou novou vys\u00edlac\u00ed technologii. Gener\u00e1l Squier a jeho t\u00fdm v\u0161ak byli v\u011bdci a in\u017een\u00fd\u0159i. Nev\u011bd\u011bli nic o hudebn\u00edm pr\u016fmyslu, rozhodn\u011b ne dost na to, aby vytvo\u0159ili celou knihovnu.<\/p>\n

Vstupte – Ben Selvin. <\/b>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=“3_4,1_4″ _builder_version=“4.17.4″ _module_preset=“default“ collapsed=“off“ global_colors_info=“{}“][et_pb_column type=“3_4″ _builder_version=“4.17.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.15.1″ _module_preset=“default“ global_colors_info=“{}“]<\/p>\n

PRVN\u00cd HUDEBN\u00cd NAHR\u00c1VKY MUZAK<\/b><\/h3>\n

Benjamin Bernard Selvin se narodil v roce 1898 a byl oce\u0148ovan\u00fdm hudebn\u00edkem, kapeln\u00edkem a hudebn\u00edm producentem. Byl ozna\u010dov\u00e1n za z\u00e1zra\u010dn\u00e9 hudebn\u00ed d\u00edt\u011b a stal se zn\u00e1m\u00fdm jako „d\u011bkan hudebn\u00edch nahr\u00e1vek“.<\/p>\n

Selvin zah\u00e1jil svou profesion\u00e1ln\u00ed hudebn\u00ed kari\u00e9ru v patn\u00e1cti letech hran\u00edm na housle v no\u010dn\u00edch klubech v New Yorku. V jednadvaceti letech vedl tane\u010dn\u00ed kapelu The Novelty Orchestra. A\u010dkoli je dnes pom\u011brn\u011b nezn\u00e1m\u00e1, vydala skupina The Novelty Orchestra p\u00edse\u0148 „Dardanella“, kter\u00e1 byla v t\u00e9 dob\u011b pova\u017eov\u00e1na za jednu z nejprod\u00e1van\u011bj\u0161\u00edch popul\u00e1rn\u00edch p\u00edsn\u00ed. Skladba „Dardanella“ byla vyd\u00e1na v roce 1919 a prodaly se j\u00ed statis\u00edce kopi\u00ed po cel\u00e9m sv\u011bt\u011b, a to jak na desk\u00e1ch, tak v not\u00e1ch. Selvin a jeho \u010detn\u00e9 kapely neust\u00e1le vystupovali a objevovali se v rozhlasov\u00e9m vys\u00edl\u00e1n\u00ed. P\u016fsobil tak\u00e9 jako vedouc\u00ed pracovn\u00edk nahr\u00e1vac\u00edch spole\u010dnost\u00ed a dohl\u00ed\u017eel na tis\u00edce nahr\u00e1vek s nejlep\u0161\u00edmi hudebn\u00edky t\u00e9 doby, jako byli nap\u0159\u00edklad Al Jolson, Bing Crosby, Glenn Miller a Irving Berlin.<\/p>\n

D\u00edky sv\u00e9mu rozs\u00e1hl\u00e9mu \u017eivotopisu a kontakt\u016fm v hudebn\u00edm pr\u016fmyslu byl Selvin ide\u00e1ln\u00edm kandid\u00e1tem na pomoc p\u0159i budov\u00e1n\u00ed hudebn\u00ed knihovny spole\u010dnosti Muzak. V roce 1936 byl p\u0159ijat jako hlavn\u00ed hudebn\u00ed program\u00e1tor. Hudba, kterou bylo mo\u017en\u00e9 v t\u00e9 dob\u011b zakoupit, nebyla licencov\u00e1na pro vys\u00edl\u00e1n\u00ed. Co tedy ud\u011blali? Nahr\u00e1li si vlastn\u00ed. [\/et_pb_text][\/et_pb_column][et_pb_column type=“1_4″ _builder_version=“4.17.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_image src=“https:\/\/moodmedia.com\/wp-content\/uploads\/2022\/07\/2-ben-selvin.webp“ title_text=“2 – ben selvin“ _builder_version=“4.17.4″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_image][et_pb_text _builder_version=“4.17.4″ _module_preset=“default“ global_colors_info=“{}“]Ben Selvin[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=“1_4,3_4″ _builder_version=“4.17.4″ _module_preset=“default“ collapsed=“off“ global_colors_info=“{}“][et_pb_column type=“1_4″ _builder_version=“4.17.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_image src=“https:\/\/moodmedia.com\/wp-content\/uploads\/2022\/07\/3-recording-session.webp“ title_text=“3 – nahr\u00e1v\u00e1n\u00ed“ _builder_version=“4.17.4″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_image][\/et_pb_column][et_pb_column type=“3_4″ _builder_version=“4.17.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.15.1″ _module_preset=“default“ global_colors_info=“{}“]V pr\u016fb\u011bhu 30. let nahr\u00e1vali Ben Selvin a Muzak ve sv\u00e9m studiu na Manhattanu stovky hudebn\u00edk\u016f. Ve studiu se nahr\u00e1valo denn\u011b, p\u0159i\u010dem\u017e b\u011bhem jednoho dne se n\u011bkdy nato\u010dilo a\u017e dvan\u00e1ct skladeb. B\u011bhem t\u011bchto sezen\u00ed byla zaznamen\u00e1na \u0161irok\u00e1 \u0161k\u00e1la hudebn\u00edch \u017e\u00e1nr\u016f. Mezi styly pat\u0159il swing, foxtrot, filmov\u00e1 hudba, opery, gospel, kub\u00e1nsk\u00e1 hudba, havajsk\u00e1 hudba, salsa, polka, barbershop, klasika, ragtime a dokonce i ran\u00e9 verze dne\u0161n\u00ed country hudby. N\u011bkte\u0159\u00ed z nahran\u00fdch um\u011blc\u016f se pozd\u011bji stali zn\u00e1m\u00fdmi a slavn\u00fdmi hudebn\u00edky, nap\u0159\u00edklad Fats Waller, Jimmy Dorsey a Rosemary Clooney.<\/p>\n

Ve 40. letech 20. stolet\u00ed \u010d\u00edtala exkluzivn\u00ed knihovna p\u0159epis\u016f spole\u010dnosti Muzak v\u00edce ne\u017e 7 500 nahr\u00e1vek, kter\u00e9 byly k dispozici a licencov\u00e1ny pro vys\u00edl\u00e1n\u00ed do dom\u00e1cnost\u00ed a podnik\u016f po cel\u00e9 zemi. [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ _builder_version=“4.17.4″ _module_preset=“default“ background_color=“#3f3f3f“ background_image=“https:\/\/moodmedia.com\/wp-content\/uploads\/2022\/07\/12-muzak-vinyl-1.webp“ background_blend=“multiply“ collapsed=“off“ global_colors_info=“{}“][et_pb_row _builder_version=“4.17.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.17.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.15.1″ _module_preset=“default“ background_blend=“multiply“ text_orientation=“center“ background_layout=“dark“ global_colors_info=“{}“]<\/p>\n

*Zaj\u00edmav\u00e1 pozn\u00e1mka na okraj<\/b>: tyto nahr\u00e1vky st\u00e1le pat\u0159\u00ed spole\u010dnosti Muzak (nyn\u00ed Mood Media) a b\u011bhem mnoha st\u011bhov\u00e1n\u00ed se st\u011bhovaly s touto spole\u010dnost\u00ed. Tato knihovna z\u00e1znam\u016f se p\u0159est\u011bhovala z New Yorku do Seattlu a v sou\u010dasn\u00e9 dob\u011b je archivov\u00e1na ve Ft.
\nMill v Ji\u017en\u00ed Karol\u00edn\u011b. Mnoh\u00e9 z nahr\u00e1vek z\u016fstaly dodnes nedot\u010deny. Vedle nahr\u00e1vek se nach\u00e1zej\u00ed z\u00e1pisn\u00edky s podrobn\u00fdmi informacemi o nahr\u00e1vk\u00e1ch od 30. do 70. let 20. stolet\u00ed, v\u010detn\u011b seznam\u016f skladeb, v\u00fdstup\u016f, seznam\u016f zam\u011bstnanc\u016f a prodejn\u00edch nab\u00eddek.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ admin_label=“First Muzak Radio“ module_id=“prvn\u00ed“ _builder_version=“4.17.4″ _module_preset=“default“ collapsed=“off“ global_colors_info=“{}“][et_pb_row column_structure=“2_3,1_3″ _builder_version=“4.17.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_column type=“2_3″ _builder_version=“4.17.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.15.1″ _module_preset=“default“ global_colors_info=“{}“]<\/p>\n

PRVN\u00cd ROZHLASOV\u00c9 VYS\u00cdL\u00c1N\u00cd MUZAK<\/b><\/h2>\n

V roce 1934 vys\u00edlal Muzak hudbu sv\u00fdm prvn\u00edm z\u00e1kazn\u00edk\u016fm, skupin\u011b obyvatel Clevelandu v Ohiu. Cena byla 1,50 dolaru m\u011bs\u00ed\u010dn\u011b za t\u0159i zvukov\u00e9 kan\u00e1ly slo\u017een\u00e9 z hudby a zpr\u00e1v. Proniknout do reziden\u010dn\u00edho sektoru se uk\u00e1zalo b\u00fdt obt\u00ed\u017en\u011bj\u0161\u00ed, ne\u017e se o\u010dek\u00e1valo. Brzy se uk\u00e1zalo, \u017ee konkurence komer\u010dn\u00edch r\u00e1di\u00ed je p\u0159\u00edli\u0161 velk\u00fd boj. A\u010dkoli Muzak nebyl bez fanou\u0161k\u016f. Mu\u017e z Floridy jm\u00e9nem Irving Wexler prohl\u00e1sil: „Muzak m\u00e1m v ka\u017ed\u00e9 m\u00edstnosti sv\u00e9ho domu. Dvacet \u010dty\u0159i hodin denn\u011b. Sp\u00edme s n\u00edm, d\u00edv\u00e1me se na televizi. Nikdy nedovol\u00edm, aby byl vypnut\u00fd, proto\u017ee v\u00edm, \u017ee hudba m\u00e1 terapeutick\u00fd \u00fa\u010dinek.“<\/p>\n

Gener\u00e1l Squier bohu\u017eel zem\u0159el v roce 1934 d\u0159\u00edve, ne\u017e mohl vyu\u017e\u00edt skute\u010dn\u00fd potenci\u00e1l sv\u00e9 technologie.<\/p>\n

Po Squierov\u011b odchodu se vlastnictv\u00ed spole\u010dnosti Muzak n\u011bkolikr\u00e1t zm\u011bnilo, v\u010detn\u011b kr\u00e1tk\u00e9ho vlastnictv\u00ed spole\u010dnost\u00ed Warner Brothers. Muzak zaznamenal men\u0161\u00ed \u00fasp\u011bch, ale jen t\u011b\u017eko se mu da\u0159ilo dr\u017eet krok s tradi\u010dn\u00edmi rozhlasov\u00fdmi stanicemi AM. V dob\u011b vrchol\u00edc\u00ed druh\u00e9 sv\u011btov\u00e9 v\u00e1lky p\u0159evzal vlastnictv\u00ed spole\u010dnosti Muzak mu\u017e jm\u00e9nem William Benton. Byl hnac\u00ed silou, kter\u00e1 st\u00e1la za t\u00edm, \u017ee se Muzak b\u011bhem v\u00e1lky prosadil v tov\u00e1rn\u00e1ch, a ve 40. a 50. letech uvedl spole\u010dnost do dal\u0161\u00ed \u00e9ry \u00fasp\u011bchu.[\/et_pb_text][\/et_pb_column][et_pb_column type=“1_3″ _builder_version=“4.17.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_image src=“https:\/\/moodmedia.com\/wp-content\/uploads\/2022\/07\/home-muzak.webp“ title_text=“dom\u00e1c\u00ed muzak“ _builder_version=“4.17.4″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=“1_4,3_4″ _builder_version=“4.17.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_column type=“1_4″ _builder_version=“4.17.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_image src=“https:\/\/moodmedia.com\/wp-content\/uploads\/2022\/07\/7-william-benton.webp“ title_text=“7 – William Benton“ _builder_version=“4.17.4″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_image][et_pb_text _builder_version=“4.17.4″ _module_preset=“default“ global_colors_info=“{}“]William Benton[\/et_pb_text][\/et_pb_column][et_pb_column type=“3_4″ _builder_version=“4.17.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.15.1″ _module_preset=“default“ global_colors_info=“{}“]<\/p>\n

MUZAK A RAN\u00c9 R\u00c1DIO <\/b><\/h3>\n

Kdy\u017e William Burnett Benton p\u0159evzal vlastnictv\u00ed spole\u010dnosti Muzak, byl ji\u017e \u00fasp\u011b\u0161n\u00fd. Benton se narodil v roce 1900 v Minnesot\u011b a byl absolventem Yaleovy univerzity, reklamn\u00edm guru, vydavatelem encyklopedi\u00ed a politikem. V roce 1929 zalo\u017eil se sv\u00fdm partnerem Chesterem Bowlesem reklamn\u00ed agenturu Benton & Bowles. Jejich agentura se proslavila p\u0159edev\u0161\u00edm tvorbou telenovel. M\u00fddla p\u016fvodn\u011b vznikala jako rozhlasov\u00e9 po\u0159ady sponzorovan\u00e9 v\u00fdrobci m\u00fddla – odtud tak\u00e9 poch\u00e1z\u00ed jejich n\u00e1zev. Rozhlasov\u00e1 divize Benton & Bowles nakonec vytvo\u0159ila t\u0159i z nejpopul\u00e1rn\u011bj\u0161\u00edch rozhlasov\u00fdch po\u0159ad\u016f vys\u00edlan\u00fdch ve 30. letech.<\/p>\n

Benton vid\u011bl v Muzaku potenci\u00e1l. V roce 1939, kdy p\u016fsobil jako viceprezident Chicagsk\u00e9 univerzity, p\u0159evzal pln\u00e9 vlastnictv\u00ed spole\u010dnosti. Benton vyu\u017eil sv\u00e9 zku\u0161enosti z oblasti reklamy a marketingu a v\u011bnoval mnoho \u00fasil\u00ed v\u00fdzkumu, aby podpo\u0159il \u00fasil\u00ed spole\u010dnosti Muzak. [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=“2_3,1_3″ _builder_version=“4.17.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_column type=“2_3″ _builder_version=“4.17.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text admin_label=“Text“ _builder_version=“4.15.1″ _module_preset=“default“ global_colors_info=“{}“]<\/p>\n

VLIV HUDBY NA PSYCHOLOGII PRACOVN\u00cdK\u016e<\/b><\/h3>\n

Ve 30. letech 20. stolet\u00ed vzrostl z\u00e1jem o psychologii pracovn\u00ed s\u00edly. Na pracovi\u0161ti se za\u010dal objevovat koncept ergonomie. Podniky hledaly zp\u016fsoby, jak humanizovat pracovn\u00ed prostory a zv\u00fd\u0161it produktivitu. Podobn\u011b se za\u010daly objevovat studie o vlivu hudby na lidskou psychiku. Studie Stevensova technologick\u00e9ho institutu v New Jersey uk\u00e1zala, \u017ee hudba na pracovi\u0161ti v\u00fdznamn\u011b sni\u017euje absenci a fluktuaci zam\u011bstnanc\u016f. P\u0159ibli\u017en\u011b ve stejn\u00e9 dob\u011b zkoumali \u00fa\u010dinky hudby tak\u00e9 muzikologov\u00e9 jako Paul Nettl a Theodore Adorno. Tento rostouc\u00ed z\u00e1jem o v\u011bdeck\u00e9 poznatky o hudb\u011b, zejm\u00e9na pokud jde o jej\u00ed vliv na pracovn\u00ed s\u00edlu, pomohl spole\u010dnosti Muzak z\u00edskat popularitu.<\/p>\n

Koncem roku 1934 za\u010dala spole\u010dnost Muzak nab\u00edzet sv\u00e9 rozhlasov\u00e9 slu\u017eby restaurac\u00edm a hotel\u016fm v New Yorku. A ano, tak\u00e9 v\u00fdtahy. Ve v\u00fdtaz\u00edch se pom\u011brn\u011b \u010dasto pou\u0161t\u011bla hudba pro uklidn\u011bn\u00ed cestuj\u00edc\u00edch a ukr\u00e1cen\u00ed \u010dasu, proto\u017ee v\u00fdtahy nebyly tak plynul\u00e9 a rychl\u00e9 jako dnes.<\/p>\n

William Benton prosazoval roz\u0161\u00ed\u0159en\u00ed spole\u010dnosti Muzak do tov\u00e1ren a dal\u0161\u00edch pr\u016fmyslov\u00fdch oblast\u00ed, aby zv\u00fd\u0161il produktivitu zam\u011bstnanc\u016f. Toto zaveden\u00ed hudby na pracovi\u0161ti bylo jiskrou, kter\u00e1 za\u017eehla obchodn\u00ed strategii spole\u010dnosti Muzak. [\/et_pb_text][\/et_pb_column][et_pb_column type=“1_3″ _builder_version=“4.17.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_image src=“https:\/\/moodmedia.com\/wp-content\/uploads\/2022\/07\/6-elevator-1.webp“ title_text=“6 – v\u00fdtah“ force_fullwidth=“on“ _builder_version=“4.17.4″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=“1_3,2_3″ _builder_version=“4.17.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_column type=“1_3″ _builder_version=“4.17.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_image src=“https:\/\/moodmedia.com\/wp-content\/uploads\/2022\/07\/8-factory-girls.webp“ title_text=“8 – d\u00edvky z tov\u00e1rny“ force_fullwidth=“on“ _builder_version=“4.17.4″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_image][\/et_pb_column][et_pb_column type=“2_3″ _builder_version=“4.17.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text admin_label=“Text“ _builder_version=“4.15.1″ _module_preset=“default“ global_colors_info=“{}“]<\/p>\n

HUDBA PRO OBCHOD A WWII<\/b><\/h3>\n

V\u00fdznamn\u00fdm faktorem r\u016fstu spole\u010dnosti Muzak byl rok 1939, kdy za\u010dala druh\u00e1 sv\u011btov\u00e1 v\u00e1lka. Velk\u00fd n\u00e1r\u016fst pr\u016fmyslov\u00e9 v\u00fdroby b\u011bhem v\u00e1lky byl velkou p\u0159\u00edle\u017eitost\u00ed. Tis\u00edce tov\u00e1ren ur\u010den\u00fdch pro v\u00e1le\u010dn\u00fd pr\u016fmysl byly napojeny na komer\u010dn\u00ed hudebn\u00ed slu\u017eby Muzak. Mor\u00e1lku zam\u011bstnanc\u016f zvy\u0161ovaly t\u00f3ny vlasteneck\u00e9 hudby, nap\u0159\u00edklad pochod\u016f Johna Phillipa Sousy, a inspirativn\u00ed poselstv\u00ed prezidenta Roosevelta a Winstona Churchilla.<\/p>\n

Spole\u010dnost Muzak byla dokonce tak \u00fazce spjata s v\u00e1le\u010dn\u00fdm \u00fasil\u00edm, \u017ee se pod\u00edlela na v\u00fdvoji bezpe\u010dn\u00e9 \u0159e\u010dov\u00e9 technologie pro spojeneckou komunikaci. V\u00e1le\u010dn\u00e9 \u00fasil\u00ed tak umo\u017enilo rozs\u00e1hlou studii hudebn\u00edch playlist\u016f Muzak na pracovi\u0161ti s c\u00edlem zv\u00fd\u0161it produktivitu pracovn\u00edk\u016f.<\/p>\n

A fungovalo to. Bentonovy v\u00fdzkumn\u00e9 strategie uk\u00e1zaly, \u017ee hudba na pracovi\u0161ti m\u00e1 na pracovn\u00edky pozitivn\u00ed \u00fa\u010dinky. V tov\u00e1rn\u00e1ch, kde hr\u00e1la hudba Muzak, se produktivita zv\u00fd\u0161ila o v\u00edce ne\u017e 10 procent. Muzak ji\u017e nebyl pova\u017eov\u00e1n za hudebn\u00ed doprovod, ale za funk\u010dn\u00ed hudbu. Muzak si kone\u010dn\u011b na\u0161el sv\u00e9 m\u00edsto.<\/p>\n

Po druh\u00e9 sv\u011btov\u00e9 v\u00e1lce a po cel\u00e1 40. l\u00e9ta se hudba Muzak nad\u00e1le prosazovala jako funk\u010dn\u00ed hudba na pracovi\u0161ti. V 50. letech p\u0159edstavili sv\u016fj dal\u0161\u00ed velk\u00fd n\u00e1pad nazvan\u00fd Stimulus Progression. [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=“3_5,2_5″ _builder_version=“4.17.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_column type=“3_5″ _builder_version=“4.17.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text admin_label=“Text“ _builder_version=“4.15.1″ _module_preset=“default“ global_colors_info=“{}“]<\/p>\n

PROGRESE PODN\u011aT\u016e – JAK HUDBA OVLIV\u0147UJE ZAM\u011aSTNANCE<\/b><\/h3>\n

Z\u00e1kladn\u00edm konceptem Stimulus Progression je my\u0161lenka st\u0159\u00edd\u00e1n\u00ed styl\u016f a temp hudby, kter\u00e9 vyva\u017euj\u00ed a ovliv\u0148uj\u00ed p\u0159irozen\u00fd rytmus lidsk\u00e9ho t\u011bla. Studie uk\u00e1zaly, \u017ee v ur\u010dit\u00fdch \u010d\u00e1stech dne, nap\u0159\u00edklad p\u0159ed ob\u011bdem a po n\u011bm, doch\u00e1z\u00ed k poklesu produktivity zam\u011bstnanc\u016f. Seznamy skladeb Muzak byly pot\u00e9 naprogramov\u00e1ny podle t\u011bchto vzorc\u016f tak, \u017ee v pomalej\u0161\u00edch \u010d\u00e1stech dne hr\u00e1ly optimisti\u010dt\u011bj\u0161\u00ed hudbu a naopak. Styl hudby byl typicky lehce klasick\u00fd, s velk\u00fdm pod\u00edlem smy\u010dcov\u00fdch n\u00e1stroj\u016f a co nejm\u00e9n\u011b invazivn\u00ed – to v\u0161e byly charakteristick\u00e9 znaky zvuku Muzaku.<\/p>\n

Ve 30. a 40. letech, kdy se r\u00e1dio Muzak vys\u00edlalo po telefonn\u00edch link\u00e1ch, musel b\u00fdt na lince \u010dty\u0159iadvacet hodin denn\u011b oper\u00e1tor, aby hudbu udr\u017eel. Zpo\u010d\u00e1tku se hudba p\u0159ehr\u00e1vala z desek a zam\u011bstnanci museli b\u00fdt p\u0159ipraveni u p\u0159\u00edstroj\u016f vym\u011b\u0148ovat desky, aby se zabr\u00e1nilo mrtv\u00e9mu vys\u00edlac\u00edmu \u010dasu. Jak se technologie zdokonalovala, desky ustoupily magnetofon\u016fm, kter\u00e9 dok\u00e1zaly pojmout osm hodin nep\u0159etr\u017eit\u00e9 hudby. Telefonn\u00ed linky byly nakonec nahrazeny subnosn\u00fdmi FM.[\/et_pb_text][\/et_pb_column][et_pb_column type=“2_5″ _builder_version=“4.17.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_image src=“https:\/\/moodmedia.com\/wp-content\/uploads\/2022\/07\/9-mood-progression.webp“ title_text=“9 – v\u00fdvoj n\u00e1lady“ force_fullwidth=“on“ _builder_version=“4.17.4″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=“4.17.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.17.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_image src=“https:\/\/moodmedia.com\/wp-content\/uploads\/2022\/07\/progressionchart-scaled-1.webp“ title_text=“diagram progrese“ force_fullwidth=“on“ _builder_version=“4.17.4″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=“2_3,1_3″ _builder_version=“4.17.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_column type=“2_3″ _builder_version=“4.17.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.15.1″ _module_preset=“default“ global_colors_info=“{}“]<\/p>\n

OBCHODN\u00cd FRAN\u0160\u00cdZY MUZAK<\/b><\/h3>\n

Jak se za\u0159\u00edzen\u00ed st\u00e1vala levn\u011bj\u0161\u00edmi a popt\u00e1vka po hudebn\u00edch slu\u017eb\u00e1ch Muzak rostla, spole\u010dnosti se cht\u011bly zapojit do hry, aby zv\u00fd\u0161ily sv\u00e9 zisky. To umo\u017enilo dal\u0161\u00ed v\u00fdznamn\u00fd vliv na rychl\u00fd rozvoj spole\u010dnosti Muzak v obdob\u00ed r\u016fstu v 50. letech, kdy byly zavedeny obchodn\u00ed fran\u0161\u00edzy Muzak. Fran\u0161\u00edzy umo\u017enily jin\u00fdm spole\u010dnostem prod\u00e1vat v\u00fdrobky Muzak a z\u00e1rove\u0148 p\u016fsobit pod vlastn\u00edm obchodn\u00edm jm\u00e9nem.<\/p>\n

Tito prodejci produkt\u016f Muzak pomohli roz\u0161\u00ed\u0159it podnik\u00e1n\u00ed do vzd\u00e1len\u00fdch kout\u016f zem\u011b. N\u011bkte\u0159\u00ed z t\u011bchto fran\u0161\u00edzant\u016f existuj\u00ed dodnes a pokra\u010duj\u00ed v prodeji i po r\u016fzn\u00fdch zm\u011bn\u00e1ch vlastn\u00edk\u016f spole\u010dnosti Muzak.<\/p>\n

P\u0159ekvapiv\u00e9 je, \u017ee n\u011bkolik fran\u0161\u00edz vlastnily slavn\u00e9 osobnosti jako Bing Crosby a Bob Hope. Dokonce i prezident Lyndon B. Johnson vlastnil fran\u0161\u00edzu Muzak s n\u00e1zvem Texas Broadcasting se s\u00eddlem v Austinu v Texasu. Johnson skute\u010dn\u011b prodal hudebn\u00ed slu\u017eby spole\u010dnosti Muzak B\u00edl\u00e9mu domu v dob\u011b, kdy byl prezidentem Eisenhower.<\/p>\n

V 60. letech 20. stolet\u00ed se tyto fran\u0161\u00edzy za\u010daly roz\u0161i\u0159ovat i do cel\u00e9ho sv\u011bta a otev\u0159ely pobo\u010dky v N\u011bmecku, Anglii, Francii, \u0160pan\u011blsku, Austr\u00e1lii a n\u011bkter\u00fdch \u010d\u00e1stech Ji\u017en\u00ed Ameriky. [\/et_pb_text][\/et_pb_column][et_pb_column type=“1_3″ _builder_version=“4.17.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_image src=“https:\/\/moodmedia.com\/wp-content\/uploads\/2022\/07\/11-apollo-11.webp“ title_text=“11 – apollo 11″ force_fullwidth=“on“ _builder_version=“4.17.4″ _module_preset=“default“ custom_margin=“||0px||false|false“ custom_padding=“||0px||false|false“ global_colors_info=“{}“][\/et_pb_image][et_pb_text _builder_version=“4.15.1″ _module_preset=“default“ background_color=“#000000″ background_layout=“dark“ custom_margin=“0px||||false|false“ custom_padding=“20px|20px|20px|20px|false|false“ global_colors_info=“{}“]Dalo by se \u0159\u00edci, \u017ee Muzak byl tak\u00e9 prvn\u00ed, kdo roz\u0161\u00ed\u0159il sv\u016fj hudebn\u00ed byznys do vesm\u00edru, proto\u017ee Muzak hr\u00e1l na kosmick\u00e9 lodi Apollo 11, aby udr\u017eel astronauty v klidu b\u011bhem letu. <\/b>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=“1_3,2_3″ _builder_version=“4.17.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_column type=“1_3″ _builder_version=“4.17.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_image src=“https:\/\/moodmedia.com\/wp-content\/uploads\/2022\/07\/14-tape-decks.webp“ title_text=“14 – magnetofony“ force_fullwidth=“on“ _builder_version=“4.17.4″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_image][\/et_pb_column][et_pb_column type=“2_3″ _builder_version=“4.17.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text admin_label=“Text“ _builder_version=“4.15.1″ _module_preset=“default“ global_colors_info=“{}“]<\/p>\n

ZBAVEN\u00cd SE STIGMATU V\u00ddTAHOV\u00c9 HUDBY<\/b><\/h3>\n

\u0160edes\u00e1t\u00e1 l\u00e9ta byla zlat\u00fdm v\u011bkem reklamy. Spole\u010dnosti za\u010daly p\u0159ej\u00edmat my\u0161lenku, \u017ee nejsou jen firmou, ale i zna\u010dkou. Spole\u010dnosti nyn\u00ed c\u00edtily, \u017ee maj\u00ed co vypr\u00e1v\u011bt, a za\u010daly nab\u00edzet nejen produkty, ale i z\u00e1\u017eitky.<\/p>\n

Prezident spole\u010dnosti Muzak Bing Muscio, kter\u00e1 nyn\u00ed spad\u00e1 pod spole\u010dnost Teleprompter Corporation, cht\u011bl zm\u011bnit stereotypn\u00ed p\u0159edstavu o hudb\u011b Muzak jako o hudb\u011b ur\u010den\u00e9 pouze k poslechu. Muscio se domn\u00edval, \u017ee hudba je n\u011bco, co by m\u011blo p\u0159itahovat pozornost publika a nem\u011blo by b\u00fdt odsunuto do pozad\u00ed.<\/p>\n

Prvn\u00ed krok do nov\u00e9 \u00e9ry Muzak zah\u00e1jil uveden\u00edm instrument\u00e1ln\u00edch coververz\u00ed popul\u00e1rn\u00edch p\u00edsn\u00ed zn\u00e1m\u00fdch interpret\u016f. C\u00edlem bylo roz\u0161\u00ed\u0159it katalog hudby o nov\u00e9 \u017e\u00e1nry a styly a p\u0159itom st\u00e1le uplat\u0148ovat koncepci Stimulus Progression. M\u00edsto tradi\u010dn\u00edch coververz\u00ed Muzak produkoval lehk\u00e9 klasick\u00e9 coververze popul\u00e1rn\u00edch hit\u016f, proto\u017ee se domn\u00edval, \u017ee texty a t\u011b\u017ek\u00e1 instrumentace by na pracovi\u0161ti p\u016fsobily jen ru\u0161iv\u011b.<\/p>\n

Tyto snadno poslouchateln\u00e9 instrument\u00e1ln\u00ed obaly se staly dal\u0161\u00edm charakteristick\u00fdm znakem stylu Muzak, kter\u00fd si mnoho lid\u00ed dodnes (nespr\u00e1vn\u011b) spojuje s Muzakem.<\/p>\n

Zvuk Muzaku se roz\u0161\u00ed\u0159il po cel\u00e9m sv\u011bt\u011b a s n\u00edm p\u0159i\u0161la i v\u00fdzva, jak j\u00edt s dobou. Psala se 70. l\u00e9ta. Doba rokenrolu a rebelie. Zejm\u00e9na Ameri\u010dan\u016fm, kte\u0159\u00ed pro\u017e\u00edvali takov\u00e9 ud\u00e1losti, jako byl Woodstock nebo v\u00e1lka ve Vietnamu, p\u0159ipadala banalita easy-listeningu mimo. N\u011bkolik n\u00e1sleduj\u00edc\u00edch desetilet\u00ed se Muzak sna\u017eil tohoto stigmatu zbavit.<\/p>\n

V 70. letech do\u0161lo tak\u00e9 k n\u011bkolika technologick\u00fdm pokrok\u016fm. Spole\u010dnost Muzak poprv\u00e9 nahr\u00e1la svou rozs\u00e1hlou datab\u00e1zi hudby do po\u010d\u00edta\u010d\u016f, co\u017e umo\u017enilo rychlej\u0161\u00ed a snadn\u011bj\u0161\u00ed p\u0159\u00edstup ke katalogu. V t\u00e9 dob\u011b tak\u00e9 spole\u010dnost Muzak spustila sv\u00e9 prvn\u00ed satelitn\u00ed vys\u00edl\u00e1n\u00ed a stala se tak prvn\u00ed satelitn\u00ed p\u0159edplacenou rozhlasovou slu\u017ebou, kter\u00e1 o n\u011bkolik desetilet\u00ed p\u0159edstihla r\u00e1dia XM a Sirius.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=“2_3,1_3″ _builder_version=“4.17.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_column type=“2_3″ _builder_version=“4.17.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text admin_label=“Text“ _builder_version=“4.15.1″ _module_preset=“default“ global_colors_info=“{}“]<\/p>\n

P\u0158ESUNUT\u00cd HUDBY NA POZAD\u00cd DO POP\u0158ED\u00cd<\/b><\/h3>\n

V roce 1981 spole\u010dnost Teleprompeter koupila spole\u010dnost Westinghouse Electric Company. Pod nov\u00fdm majitelem bylo rozhodnuto kone\u010dn\u011b opustit hudebn\u00ed podkresy pro snadn\u00e9 poslouch\u00e1n\u00ed.<\/p>\n

Spole\u010dnost Westinghouse vid\u011bla finan\u010dn\u00ed zisk z p\u0159ehr\u00e1v\u00e1n\u00ed popul\u00e1rn\u00ed hudby. Aby se usnadnil p\u0159echod od hudby v pozad\u00ed k hudb\u011b v pop\u0159ed\u00ed, byla spole\u010dnost Muzak spojena s v\u00fdznamn\u00fdm konkurentem Yesco Inc.<\/p>\n

Spole\u010dnost Yesco Inc. se s\u00eddlem v Seattlu zalo\u017eil v roce 1968 Mark Torrance jako protip\u00f3l k nab\u00eddce hudby pro podniky spole\u010dnosti Muzak. Vyu\u017eil stereotyp v\u00fdtahov\u00e9 hudby proti Muzaku a m\u00edsto toho nab\u00eddl licencovan\u00e9 soft-rockov\u00e9 hity od velk\u00fdch nahr\u00e1vac\u00edch spole\u010dnost\u00ed a uspo\u0159\u00e1dal je do playlist\u016f vhodn\u00fdch pro pracovi\u0161t\u011b. Spole\u010dnosti Yesco se poda\u0159ilo vybudovat si p\u0159im\u011b\u0159en\u00fd pod\u00edl na trhu s hudbou pro podniky a byla pr\u016fkopn\u00edkem my\u0161lenky, \u017ee hudba m\u016f\u017ee v podniku vyniknout a nemus\u00ed b\u00fdt zatla\u010dena do pozad\u00ed.<\/p>\n

V roce 1986 se spole\u010dnost Muzak spojila se spole\u010dnost\u00ed Yesco a p\u0159est\u011bhovala se ze sv\u00e9ho s\u00eddla v New Yorku v roce 1936 do Seattlu, kde se Mark Torrance stal jej\u00edm prezidentem. S touto f\u00faz\u00ed p\u0159i\u0161lo i zaveden\u00ed FM1 – jinak zn\u00e1m\u00e9ho jako Foreground Music One.<\/p>\n

S hudbou, kter\u00e1 se nyn\u00ed dostala do pop\u0159ed\u00ed, se vztah playlist\u016f Muzak k poslucha\u010d\u016fm zm\u011bnil z pasivn\u00edho na dynamick\u00fd. M\u00edsto instrument\u00e1ln\u00edch coververz\u00ed vys\u00edlaly stanice Muzak p\u016fvodn\u00ed hudbu popul\u00e1rn\u00edch um\u011blc\u016f.<\/p>\n

Od p\u016fvodn\u00edho rozhlasov\u00e9ho vys\u00edl\u00e1n\u00ed Muzak se li\u0161\u00ed p\u0159edev\u0161\u00edm ot\u00e1zkou licenc\u00ed. Jak jsme ji\u017e zm\u00ednili, do t\u00e9to chv\u00edle Muzak hudbu nejen vys\u00edlal, ale tak\u00e9 nahr\u00e1val p\u016fvodn\u00ed skladby. Osmdes\u00e1t\u00e1 l\u00e9ta v\u0161ak byla \u00e9rou MTV, kter\u00e1 ot\u0159\u00e1sla sv\u011btem produk\u010dn\u00edch a vys\u00edlac\u00edch pr\u00e1v a usnadnila spole\u010dnostem, jako je Muzak, z\u00edskat p\u0159\u00edslu\u0161n\u00e1 licen\u010dn\u00ed pr\u00e1va pot\u0159ebn\u00e1 k distribuci hudby popul\u00e1rn\u00edch um\u011blc\u016f.<\/p>\n

Koncem 80. a v 90. letech 20. stolet\u00ed do\u0161lo u spole\u010dnosti Muzak k n\u011bkolika dal\u0161\u00edm vlastnick\u00fdm a technologick\u00fdm zm\u011bn\u00e1m, kter\u00e9 p\u0159isp\u011bly k jej\u00edmu rozvoji. P\u0159echod od kazetov\u00fdch p\u00e1sek ke kompaktn\u00edm disk\u016fm. Vzniklo partnerstv\u00ed se spole\u010dnost\u00ed Dish Network, kter\u00e9 nab\u00eddlo a\u017e 60 nov\u00fdch hudebn\u00edch kan\u00e1l\u016f v dom\u00e1cnostech. Spole\u010dnost Muzak roz\u0161\u00ed\u0159ila svou nab\u00eddku i mimo hudbu, nap\u0159\u00edklad o slu\u017eby audio marketingu, jako jsou zpr\u00e1vy na po\u010dk\u00e1n\u00ed a v prodejn\u00e1ch, reklamn\u00ed vys\u00edl\u00e1n\u00ed, slu\u017eby Drive-thru, televize pro firmy a dokonce i mal\u00e9 \u010derven\u00e9 rolovac\u00ed LED n\u00e1pisy po stran\u00e1ch budov. [\/et_pb_text][\/et_pb_column][et_pb_column type=“1_3″ _builder_version=“4.17.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_image src=“https:\/\/moodmedia.com\/wp-content\/uploads\/2022\/07\/16-mark-torrance.webp“ title_text=“16 – mark torrance“ force_fullwidth=“on“ _builder_version=“4.17.4″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_image][et_pb_text _builder_version=“4.15.1″ _module_preset=“default“ global_colors_info=“{}“]<\/p>\n

Mark Torrance<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=“1_3,2_3″ _builder_version=“4.17.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_column type=“1_3″ _builder_version=“4.17.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_image src=“https:\/\/moodmedia.com\/wp-content\/uploads\/2022\/07\/18-muzak-truck-scaled-1.webp“ title_text=“18 – muzak truck“ force_fullwidth=“on“ _builder_version=“4.17.4″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_image][\/et_pb_column][et_pb_column type=“2_3″ _builder_version=“4.17.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text admin_label=“Text“ _builder_version=“4.15.1″ _module_preset=“default“ global_colors_info=“{}“]<\/p>\n

ROZ\u0160\u00cd\u0158EN\u00cd, P\u0158EM\u00cdST\u011aN\u00cd A REBRANDING SPOLE\u010cNOSTI MUZAK<\/b><\/h3>\n

Nejv\u011bt\u0161\u00ed zm\u011bna v\u0161ak byla filozofick\u00e1. P\u0159em\u00edst\u011bn\u00edm spole\u010dnosti Muzak se podnik v 90. letech ocitl p\u0159\u00edmo v centru seattlesk\u00e9 hudebn\u00ed sc\u00e9ny a p\u0159il\u00e1kal mnoho hudebn\u00edk\u016f, kte\u0159\u00ed hledali st\u00e1lou pr\u00e1ci v hudebn\u00edm pr\u016fmyslu. Tento p\u0159\u00edliv kreativn\u00edch mozk\u016f zm\u011bnil pohled na zna\u010dku Muzak. Spole\u010dnost za\u010dala upozor\u0148ovat na jednotliv\u00e9 zam\u011bstnance, kte\u0159\u00ed sestavuj\u00ed seznamy skladeb. Byli propagov\u00e1ni jako n\u011bco v\u00edc ne\u017e jen DJ, kter\u00fd aran\u017euje skladby. M\u00edsto toho byli vn\u00edm\u00e1ni jako hudebn\u00edci a um\u011blci, kte\u0159\u00ed vyu\u017e\u00edvaj\u00ed emocion\u00e1ln\u00ed s\u00edlu hudby a pe\u010dliv\u011b sestavuj\u00ed zna\u010dkov\u00e9 playlisty. Tito zvukov\u00ed architekti, jak se jim \u0159\u00edkalo, se stali tv\u00e1\u0159\u00ed spole\u010dnosti. Toto nov\u00e9 zam\u011b\u0159en\u00ed na odborn\u011b navr\u017een\u00e9 seznamy skladeb spolu s nov\u00fdm logem a nov\u00fdm p\u0159\u00edstupem pomohlo zbavit zna\u010dku stigmatu v\u00fdtahov\u00e9 hudby a m\u00edsto toho ji postavit do \u010dela hudebn\u00edho pr\u016fmyslu. [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=“4.17.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.17.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text admin_label=“Text“ _builder_version=“4.15.1″ _module_preset=“default“ global_colors_info=“{}“]<\/p>\n

KDE JE DNES MUZAK?<\/b><\/h2>\n

V roce 1999 koupila spole\u010dnost Capstar spole\u010dnost Muzak a op\u011bt do\u0161lo k jej\u00edmu slou\u010den\u00ed, tentokr\u00e1t se spole\u010dnost\u00ed Audio Communications se s\u00eddlem v Orlandu na Florid\u011b a k jej\u00edmu p\u0159esunu do Fort Milla v Ji\u017en\u00ed Karol\u00edn\u011b. V roce 2011 spole\u010dnost Muzak koupila spole\u010dnost Mood Media.<\/p>\n

Spole\u010dnost Mood Media vznikla v roce 2004 jako torontsk\u00e1 spole\u010dnost Fluid Music. Spole\u010dnost Fluid Music se v roce 2010 p\u0159ejmenovala na Mood Media pot\u00e9, co p\u0159evzala stejnojmennou evropskou medi\u00e1ln\u00ed skupinu. V roce 2011 koupila spole\u010dnost Muzak a v roce 2012 tak\u00e9 jej\u00edho tehdej\u0161\u00edho nejv\u011bt\u0161\u00edho konkurenta, spole\u010dnost DMX (se s\u00eddlem v Austinu, TX), a v roce 2013 ji\u017e v\u0161echny subjekty pracovaly – a st\u00e1le pracuj\u00ed – pod zna\u010dkou Mood Media. Mezi dal\u0161\u00ed nov\u011bj\u0161\u00ed akvizice pat\u0159\u00ed Technomedia, focus4media, South Central AV a PlayNetwork. V lednu 2021 spole\u010dnost Mood Media koupila soukrom\u00e1 kapit\u00e1lov\u00e1 spole\u010dnost Vector Capital se s\u00eddlem v San Francisku, kter\u00e1 se zam\u011b\u0159uje v\u00fdhradn\u011b na technologick\u00e9 spole\u010dnosti.<\/p>\n

D\u00edky \u0159ad\u011b akvizic a pozitivn\u00edmu r\u016fstu je nyn\u00ed spole\u010dnost Mood Media p\u0159edn\u00edm sv\u011btov\u00fdm poskytovatelem medi\u00e1ln\u00edch \u0159e\u0161en\u00ed v obchodech s celosv\u011btovou p\u016fsobnost\u00ed ve 180 zem\u00edch. P\u0159ekro\u010dila hranice hudby a zpr\u00e1v a nab\u00edz\u00ed ucelen\u00fd soubor medi\u00e1ln\u00edch \u0159e\u0161en\u00ed, kter\u00e1 jsou navr\u017eena tak, aby zaujala, povznesla a maximalizovala z\u00e1\u017eitky z\u00e1kazn\u00edk\u016f. Tato \u0159e\u0161en\u00ed zahrnuj\u00ed profesion\u00e1ln\u011b navr\u017een\u00e9 hudebn\u00ed playlisty, hudbu na m\u00edru pro firmy, digit\u00e1ln\u00ed n\u00e1pisy a video \u0159e\u0161en\u00ed, sd\u011blen\u00ed na po\u010dk\u00e1n\u00ed a v prodejn\u011b, pachov\u00fd marketing, technologii drive-thru a audiovizu\u00e1ln\u00ed syst\u00e9my.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=“4.17.4″ _module_preset=“default“ custom_margin=“||0px||false|false“ custom_padding=“||0px||false|false“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.17.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text admin_label=“Text“ module_id=“timeline“ _builder_version=“4.15.1″ _module_preset=“default“ global_colors_info=“{}“]<\/p>\n

MILN\u00cdKY MUZAKU<\/b><\/h2>\n

[\/et_pb_text][et_pb_image src=“https:\/\/moodmedia.com\/wp-content\/uploads\/2022\/07\/history-muzak-timeline.webp“ title_text=“history-muzak-timeline“ force_fullwidth=“on“ _builder_version=“4.17.4″ _module_preset=“default“ custom_margin=“0px||||false|false“ custom_padding=“0px||||false|false“ global_colors_info=“{}“][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ specialty=“on“ module_id=“galerie“ _builder_version=“4.17.4″ _module_preset=“default“ background_color=“#eeeeee“ custom_margin=“0px||||false|false“ custom_padding=“0px||||false|false“ global_colors_info=“{}“][et_pb_column type=“2_3″ specialty_columns=“2″ _builder_version=“4.16″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_row_inner _builder_version=“4.17.4″ _module_preset=“default“ custom_margin=“||0px||false|false“ custom_padding=“||0px||false|false“ hover_enabled=“0″ global_colors_info=“{}“ sticky_enabled=“0″][et_pb_column_inner saved_specialty_column_type=“2_3″ _builder_version=“4.17.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text admin_label=“Text“ module_id=“timeline“ _builder_version=“4.15.1″ _module_preset=“default“ hover_enabled=“0″ global_colors_info=“{}“ sticky_enabled=“0″]<\/p>\n

GALERIE HUDEBN\u00cdCH REKLAM<\/b><\/h2>\n

[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner column_structure=“1_3,1_3,1_3″ use_custom_gutter=“on“ gutter_width=“2″ make_equal=“on“ _builder_version=“4.17.4″ _module_preset=“default“ custom_margin=“0px||||false|false“ global_colors_info=“{}“][et_pb_column_inner type=“1_3″ saved_specialty_column_type=“2_3″ _builder_version=“4.17.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_image src=“https:\/\/moodmedia.com\/wp-content\/uploads\/2022\/07\/muzak-woman-vintage-ad.webp“ title_text=“muzak-woman-vintage-ad“ show_in_lightbox=“on“ _builder_version=“4.17.4″ _module_preset=“default“ hover_enabled=“0″ global_colors_info=“{}“ sticky_enabled=“0″][\/et_pb_image][et_pb_image src=“https:\/\/moodmedia.com\/wp-content\/uploads\/2022\/07\/muzak-stimulus.webp“ title_text=“hudebn\u00ed podn\u011bt“ show_in_lightbox=“on“ _builder_version=“4.17.4″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_image][\/et_pb_column_inner][et_pb_column_inner type=“1_3″ saved_specialty_column_type=“2_3″ _builder_version=“4.17.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_image src=“https:\/\/moodmedia.com\/wp-content\/uploads\/2022\/07\/Muzak-catalog-1.webp“ title_text=“Muzak-katalog-1″ show_in_lightbox=“on“ _builder_version=“4.17.4″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_image][et_pb_image src=“https:\/\/moodmedia.com\/wp-content\/uploads\/2022\/07\/19-muzak-ad.webp“ title_text=“19- reklama na muzak“ show_in_lightbox=“on“ _builder_version=“4.17.4″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_image][\/et_pb_column_inner][et_pb_column_inner type=“1_3″ saved_specialty_column_type=“2_3″ _builder_version=“4.17.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_image src=“https:\/\/moodmedia.com\/wp-content\/uploads\/2022\/07\/muzak-ad3.webp“ title_text=“muzak-ad3″ show_in_lightbox=“on“ _builder_version=“4.17.4″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_image][et_pb_image src=“https:\/\/moodmedia.com\/wp-content\/uploads\/2022\/07\/5-muzak-in-every-room.webp“ title_text=“5 – hudba v ka\u017ed\u00e9m pokoji“ show_in_lightbox=“on“ _builder_version=“4.17.4″ _module_preset=“default“ hover_enabled=“0″ global_colors_info=“{}“ sticky_enabled=“0″][\/et_pb_image][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][et_pb_column type=“1_3″ _builder_version=“4.16″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_text admin_label=“Text“ module_id=“timeline“ _builder_version=“4.15.1″ _module_preset=“default“ hover_enabled=“0″ global_colors_info=“{}“ sticky_enabled=“0″]ZDROJE<\/b><\/p>\n