[et_pb_section fb_built=“1″ admin_label=“Hero“ _builder_version=“4.17.4″ background_color=“#848484″ background_image=“https:\/\/moodmedia.com\/wp-content\/uploads\/2022\/09\/sensory-marketing-hero-scaled-1.webp“ background_position=“top_center“ background_blend=“multiply“ global_colors_info=“{}“][et_pb_row column_structure=“3_4,1_4″ _builder_version=“4.16″ global_colors_info=“{}“][et_pb_column type=“3_4″ _builder_version=“4.16″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_text _builder_version=“4.17.4″ text_font=“||||||||“ background_layout=“dark“ global_colors_info=“{}“]<\/p>\n
V\u011bd\u011bli jste, \u017ee 90 % z\u00e1kazn\u00edk\u016f tvrd\u00ed, \u017ee se do kamenn\u00e9ho obchodu vr\u00e1t\u00ed sp\u00ed\u0161e tehdy, pokud hudba, vizu\u00e1ln\u00ed efekty a v\u016fn\u011b vytv\u00e1\u0159ej\u00ed p\u0159\u00edjemnou atmosf\u00e9ru? Smyslov\u00fd marketing spo\u010d\u00edv\u00e1 ve vytvo\u0159en\u00ed z\u00e1\u017eitku, kter\u00fd p\u016fsob\u00ed na smysly a p\u0159iv\u00e1d\u00ed z\u00e1kazn\u00edky k n\u00e1kupu. A co v\u00edc, 75 % spot\u0159ebitel\u016f tvrd\u00ed, \u017ee je pravd\u011bpodobn\u011bj\u0161\u00ed, \u017ee v podniku z\u016fstanou d\u00e9le, pokud se jim l\u00edb\u00ed hudba, vizu\u00e1ln\u00ed efekty a v\u016fn\u011b. A\u0165 u\u017e jste za\u010d\u00ednaj\u00edc\u00ed nebo zku\u0161en\u00fd maloobchodn\u00edk, zapojen\u00ed senzorick\u00e9ho marketingu do va\u0161ich operac\u00ed m\u016f\u017ee skute\u010dn\u011b zm\u011bnit va\u0161e zisky.<\/p>\n
Senzorick\u00fd marketing umo\u017e\u0148uje pot\u0159ebn\u00fd impuls k prezentaci kompletn\u00ed osobnosti a podstaty zna\u010dky. \u00dasil\u00ed o senzorick\u00fd marketing<\/a> vede ke zv\u00fd\u0161en\u00ed z\u00e1\u017eitk\u016f z\u00e1kazn\u00edk\u016f. A \u00fasp\u011bch je d\u00e1n vy\u0161\u0161\u00edmi zku\u0161enostmi z\u00e1kazn\u00edk\u016f. Aradhna Krishna, kter\u00e1 vede Laborato\u0159 senzorick\u00e9ho marketingu na Michigansk\u00e9 univerzit\u011b, poznamen\u00e1v\u00e1: „Spole\u010dnosti si teprve za\u010d\u00ednaj\u00ed uv\u011bdomovat, jak siln\u011b smysly ovliv\u0148uj\u00ed nejhlub\u0161\u00ed \u010d\u00e1sti na\u0161eho mozku.“<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=“1_4″ _builder_version=“4.17.4″ _module_preset=“default“ background_color=“#eeeeee“ custom_padding=“30px|30px|30px|30px|false|false“ global_colors_info=“{}“][et_pb_image src=“https:\/\/moodmedia.com\/wp-content\/uploads\/2022\/09\/90percent.webp“ title_text=“90 procent“ align=“center“ _builder_version=“4.17.4″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_image][et_pb_text _builder_version=“4.17.4″ _module_preset=“default“ global_colors_info=“{}“]90 % nakupuj\u00edc\u00edch tvrd\u00ed, \u017ee je pravd\u011bpodobn\u011bj\u0161\u00ed, \u017ee znovu nav\u0161t\u00edv\u00ed kamenn\u00fd obchod, pokud hudba, vizu\u00e1ln\u00ed efekty a v\u016fn\u011b vytv\u00e1\u0159ej\u00ed p\u0159\u00edjemnou atmosf\u00e9ru.<\/b>[\/et_pb_text][\/et_pb_column][et_pb_column type=“1_4″ _builder_version=“4.17.4″ _module_preset=“default“ background_color=“#eeeeee“ custom_padding=“30px|30px|30px|30px|false|false“ global_colors_info=“{}“][et_pb_image src=“https:\/\/moodmedia.com\/wp-content\/uploads\/2022\/09\/75percent.webp“ title_text=“75 procent“ align=“center“ _builder_version=“4.17.4″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_image][et_pb_text _builder_version=“4.17.4″ _module_preset=“default“ global_colors_info=“{}“]75 % spot\u0159ebitel\u016f tvrd\u00ed, \u017ee je pravd\u011bpodobn\u011bj\u0161\u00ed, \u017ee v podniku z\u016fstanou d\u00e9le, pokud se jim l\u00edb\u00ed hudba, vizu\u00e1ln\u00ed efekty a v\u016fn\u011b.<\/b>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=“4.17.4″ _module_preset=“default“ custom_padding=“0px||||false|false“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.17.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.15.1″ _module_preset=“default“ hover_enabled=“0″ global_colors_info=“{}“ sticky_enabled=“0″]Vzpome\u0148te si na smyslov\u00fd dopad v\u016fn\u011b nov\u00e9ho auta p\u0159i n\u00e1kupu nebo na pocity, kter\u00e9 za\u017e\u00edv\u00e1te, kdy\u017e uc\u00edt\u00edte v\u016fni pra\u017een\u00fdch k\u00e1vov\u00fdch zrn ve sv\u00e9 obl\u00edben\u00e9 kav\u00e1rn\u011b. Krishna a jej\u00ed kolegov\u00e9 provedli studii, v n\u00ed\u017e napustili tu\u017eky olejem z \u010dajovn\u00edku a po dvou t\u00fddnech testovali schopnost zapamatovat si detaily zna\u010dky. 73 % \u00fa\u010dastn\u00edk\u016f, kte\u0159\u00ed dostali tu\u017eky bez v\u016fn\u011b, se m\u00fdlilo ve vzpom\u00ednk\u00e1ch na podrobnosti o tu\u017ek\u00e1ch, zat\u00edmco pouze 8 % \u00fa\u010dastn\u00edk\u016f, kte\u0159\u00ed dostali tu\u017eky s v\u016fn\u00ed \u010dajovn\u00edku, se m\u00fdlilo ve vzpom\u00ednk\u00e1ch na informace.<\/p>\n Smyslov\u00e1 kvalita va\u0161eho obchodu m\u016f\u017ee b\u00fdt atraktivn\u00ed, a t\u00edm zv\u00fd\u0161it n\u00e1v\u0161t\u011bvnost, co\u017e va\u0161\u00ed zna\u010dce umo\u017en\u00ed zv\u00fd\u0161it prodej. A\u010dkoli mnoho zna\u010dek hled\u00e1 v elektronick\u00e9m obchodov\u00e1n\u00ed \u0159e\u0161en\u00ed, jak p\u0159eklenout propast mezi nimi a jejich z\u00e1kazn\u00edky, dne\u0161n\u00ed spot\u0159ebitel\u00e9 hledaj\u00ed sp\u00ed\u0161e z\u00e1\u017eitek ne\u017e pouhou transakci. Senzorick\u00fd marketing<\/a> m\u016f\u017ee b\u00fdt pro va\u0161i zna\u010dku t\u00edm spr\u00e1vn\u00fdm impulsem, kter\u00fd sn\u00ed\u017e\u00ed odliv z\u00e1kazn\u00edk\u016f a pos\u00edl\u00ed \u00fasil\u00ed o jejich loajalitu a udr\u017een\u00ed. Zv\u00fd\u0161en\u00ed zisku je jen jednou z v\u00fdhod zapojen\u00ed senzorick\u00e9ho marketingu.[\/et_pb_text][et_pb_image src=“https:\/\/moodmedia.com\/wp-content\/uploads\/2022\/09\/in-store-retail-ds-scaled-1.webp“ title_text=“in-store-retail-ds“ align=“center“ force_fullwidth=“on“ _builder_version=“4.17.4″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_image][et_pb_text _builder_version=“4.15.1″ _module_preset=“default“ hover_enabled=“0″ global_colors_info=“{}“ sticky_enabled=“0″]<\/p>\n Pokud jde o proces rozhodov\u00e1n\u00ed z\u00e1kazn\u00edk\u016f o n\u00e1kupu, je v pop\u0159ed\u00ed d\u016fv\u011bra ve zna\u010dku, od kter\u00e9 nakupuj\u00ed. Zaveden\u00ed smyslov\u00e9ho prost\u0159ed\u00ed, kter\u00e9 odr\u00e1\u017e\u00ed va\u0161i zna\u010dku, znamen\u00e1 pe\u010dliv\u011b zmapovat cestu z\u00e1kazn\u00edka a pou\u017e\u00edt spr\u00e1vnou kombinaci technologick\u00fdch prost\u0159edk\u016f jako vod\u00edtko pro vytvo\u0159en\u00ed d\u016fv\u011bry p\u0159i rozhodov\u00e1n\u00ed o n\u00e1kupu.<\/p>\n P\u0159i p\u0159\u00edprav\u011b pl\u00e1nu na za\u010dlen\u011bn\u00ed senzorick\u00e9ho marketingu si uv\u011bdomte, \u017ee z\u00e1kazn\u00edci hledaj\u00ed pohlcuj\u00edc\u00ed z\u00e1\u017eitek. Va\u0161e n\u00e1stroje pro realizaci by m\u011bly zahrnovat:<\/p>\n Kdy\u017e si polo\u017e\u00edte spr\u00e1vn\u00e9 ot\u00e1zky o zku\u0161enostech v prodejn\u011b, m\u016f\u017eete zv\u00e1\u017eit, jak z\u00edskat intern\u00ed i z\u00e1kaznick\u00e9 v\u00fdhody pou\u017e\u00edv\u00e1n\u00ed senzorick\u00e9ho marketingu jako n\u00e1stroje pro zv\u00fd\u0161en\u00ed tr\u017eeb a zisku. Efektivn\u00ed senzorick\u00e1 marketingov\u00e1 kampa\u0148 vy\u017eaduje spr\u00e1vn\u00e1 data, kter\u00e1 v\u00e1m pomohou napl\u00e1novat a stanovit priority strategick\u00e9ho p\u0159\u00edstupu.<\/p>\n P\u0159i prov\u00e1d\u011bn\u00ed pot\u0159ebn\u00e9ho v\u00fdzkumu zva\u017ete n\u00e1sleduj\u00edc\u00ed ot\u00e1zky:<\/p>\n To jsou v\u0161echno skv\u011bl\u00e9 ot\u00e1zky, proto\u017ee se sna\u017e\u00edte zlep\u0161it z\u00e1kaznickou zku\u0161enost a dos\u00e1hnout lep\u0161\u00edho souladu se zna\u010dkou.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=“1_2,1_2″ _builder_version=“4.17.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_column type=“1_2″ _builder_version=“4.17.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.17.4″ _module_preset=“default“ hover_enabled=“0″ global_colors_info=“{}“ sticky_enabled=“0″]NECHAT N\u00c1LADU, ABY SE POSTARALA O T\u011a\u017dKOU PR\u00c1CI<\/b><\/span>[\/et_pb_text][\/et_pb_column][et_pb_column type=“1_2″ _builder_version=“4.17.4″ _module_preset=“default“ custom_padding=“0px||||false|false“ global_colors_info=“{}“][et_pb_text _builder_version=“4.15.1″ _module_preset=“default“ global_colors_info=“{}“]<\/p>\n Spole\u010dnost Mood Media se specializuje na o\u017eiven\u00ed z\u00e1\u017eitk\u016f va\u0161\u00ed zna\u010dky pomoc\u00ed na\u0161\u00ed sady z\u00e1\u017eitkov\u00fdch medi\u00e1ln\u00edch \u0159e\u0161en\u00ed<\/a>. D\u00edky s\u00edle zraku, zvuku, v\u016fn\u011b a syst\u00e9mov\u00fdch \u0159e\u0161en\u00ed vytv\u00e1\u0159\u00ed spole\u010dnost Mood siln\u011bj\u0161\u00ed emocion\u00e1ln\u00ed spojen\u00ed mezi zna\u010dkami a spot\u0159ebiteli. Spole\u010dnost Mood, p\u0159edn\u00ed sv\u011btov\u00fd poskytovatel medi\u00e1ln\u00edch \u0159e\u0161en\u00ed v obchodech, se v\u011bnuje zlep\u0161ov\u00e1n\u00ed z\u00e1kaznick\u00e9 zku\u0161enosti a je pro to zap\u00e1len\u00e1.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ _builder_version=“4.17.4″ _module_preset=“default“ background_color=“#eeeeee“ global_colors_info=“{}“][et_pb_row _builder_version=“4.17.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.17.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.17.4″ _module_preset=“default“ hover_enabled=“0″ global_colors_info=“{}“ sticky_enabled=“0″]<\/p>\n https:\/\/hbr.org\/2015\/03\/the-science-of-sensory-marketing <\/a> V\u011bd\u011bli jste, \u017ee 90 % z\u00e1kazn\u00edk\u016f tvrd\u00ed, \u017ee se do kamenn\u00e9ho obchodu vr\u00e1t\u00ed sp\u00ed\u0161e tehdy, pokud hudba, vizu\u00e1ln\u00ed efekty a v\u016fn\u011b vytv\u00e1\u0159ej\u00ed p\u0159\u00edjemnou atmosf\u00e9ru? Smyslov\u00fd marketing spo\u010d\u00edv\u00e1 ve vytvo\u0159en\u00ed z\u00e1\u017eitku, kter\u00fd p\u016fsob\u00ed na smysly a p\u0159iv\u00e1d\u00ed z\u00e1kazn\u00edky k n\u00e1kupu. A co v\u00edc, 75 % spot\u0159ebitel\u016f tvrd\u00ed, \u017ee je pravd\u011bpodobn\u011bj\u0161\u00ed, \u017ee v podniku z\u016fstanou d\u00e9le, pokud se jim l\u00edb\u00ed hudba, vizu\u00e1ln\u00ed efekty a v\u016fn\u011b. A\u0165 u\u017e jste za\u010d\u00ednaj\u00edc\u00ed nebo zku\u0161en\u00fd maloobchodn\u00edk, zapojen\u00ed senzorick\u00e9ho marketingu do va\u0161ich operac\u00ed m\u016f\u017ee skute\u010dn\u011b zm\u011bnit va\u0161e zisky.<\/p>\n","protected":false},"author":2,"featured_media":275507,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[5325,5510],"tags":[],"class_list":["post-275535","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-cz","category-prumyslova-cocka"],"yoast_head":"\nZv\u00fd\u0161en\u00e1 d\u016fv\u011bra = vy\u0161\u0161\u00ed zisky<\/b><\/h3>\n
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Za\u010dn\u011bte spr\u00e1vn\u00fdmi ot\u00e1zkami<\/b><\/h3>\n
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ZDROJE<\/b><\/h3>\n
\nhttps:\/\/www.quirks.com\/articles\/why-behavioral-economics-is-the-future-of-shopper-insights<\/a>
\nhttps:\/\/us.moodmedia.com\/impact\/ <\/a>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"