{"id":287814,"date":"2022-10-11T17:55:34","date_gmt":"2022-10-11T16:55:34","guid":{"rendered":"https:\/\/moodmedia.com\/uncategorized-cz\/5-marketingovych-strategii-ktere-zaujmou-vase-zakazniky\/"},"modified":"2024-12-02T10:13:03","modified_gmt":"2024-12-02T10:13:03","slug":"5-marketingovych-strategii-ktere-zaujmou-vase-zakazniky","status":"publish","type":"post","link":"https:\/\/moodmedia.com\/cz\/zdroje\/5-marketingovych-strategii-ktere-zaujmou-vase-zakazniky\/","title":{"rendered":"5 pr\u00e1zdninov\u00fdch marketingov\u00fdch strategi\u00ed, kter\u00e9 zaujmou va\u0161e z\u00e1kazn\u00edky"},"content":{"rendered":"

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5 pr\u00e1zdninov\u00fdch marketingov\u00fdch strategi\u00ed, kter\u00e9<\/b> zaujmou va\u0161e z\u00e1kazn\u00edky<\/h1>\n

Nala\u010fte sv\u00e9 z\u00e1kazn\u00edky na pr\u00e1zdninovou n\u00e1ladu<\/p>\n

[\/et_pb_text][et_pb_button button_url=“https:\/\/moodmedia.com\/wp-content\/uploads\/2022\/10\/2022-5-Marketing-Strategies-to-Captivate-Your-Customers.pdf“ url_new_window=“on“ button_text=“St\u00e1hnout \u010dl\u00e1nek“ module_class=“mbutton“ _builder_version=“4.16″ _module_preset=“default“ background_layout=“dark“ global_colors_info=“{}“][\/et_pb_button][\/et_pb_column][et_pb_column type=“1_4″ _builder_version=“4.17.4″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ _builder_version=“4.17.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_row _builder_version=“4.17.4″ _module_preset=“default“ background_color=“#eeeeee“ custom_padding=“50px|50px|50px|50px|false|false“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.17.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.27.0″ _module_preset=“default“ hover_enabled=“0″ global_colors_info=“{}“ sticky_enabled=“0″]<\/p>\n

Na marketingov\u00fdch strategi\u00edch pro sv\u00e1tky, zejm\u00e9na na internetu nebo v televizi, se hodn\u011b pracuje, ale co ty pro v\u00e1\u0161 kamenn\u00fd obchod? Va\u0161e marketingov\u00e1 strategie pro sv\u00e1tky v obchod\u011b v tomto ro\u010dn\u00edm obdob\u00ed by se m\u011bla skl\u00e1dat z v\u00edce ne\u017e jen n\u011bkolika ti\u0161t\u011bn\u00fdch reklam um\u00edst\u011bn\u00fdch mezi dekoracemi. <\/p>\n

Sv\u00e1te\u010dn\u00ed obdob\u00ed vyvol\u00e1v\u00e1 sm\u011bsici emoc\u00ed, od vzru\u0161en\u00ed a \u0161t\u011bst\u00ed a\u017e po h\u0159ejivost a nostalgii. Chytr\u00fd p\u0159\u00edstup p\u016fsob\u00ed na tyto emoce, co\u017e m\u016f\u017ee va\u0161e z\u00e1kazn\u00edky p\u0159im\u011bt k tomu, aby se va\u0161e firma stala sou\u010d\u00e1st\u00ed jejich sv\u00e1te\u010dn\u00ed sez\u00f3ny, co\u017e v kone\u010dn\u00e9m d\u016fsledku povede k vy\u0161\u0161\u00edm prodej\u016fm a tr\u017eb\u00e1m. <\/p>\n

P\u0159i vytv\u00e1\u0159en\u00ed marketingov\u00fdch pl\u00e1n\u016f pro leto\u0161n\u00ed V\u00e1noce v obchodech je d\u016fle\u017eit\u00e9 v\u011bnovat zv\u00fd\u0161enou pozornost emocion\u00e1ln\u00edmu p\u016fsoben\u00ed z\u00e1\u017eitku, kter\u00fd pro sv\u00e9 z\u00e1kazn\u00edky vytv\u00e1\u0159\u00edte. Nast\u00ednili jsme 5 kl\u00ed\u010dov\u00fdch marketingov\u00fdch strategi\u00ed pro sv\u00e1tky, kter\u00e9 maj\u00ed zaujmout z\u00e1kazn\u00edky ve va\u0161em fyzick\u00e9m podniku.<\/p>\n

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Nala\u010fte je na spr\u00e1vnou n\u00e1ladu<\/b><\/h3>\n

M\u016f\u017ee to zn\u00edt jednodu\u0161e a snadno, ale inspirovat lidi ve sv\u00e1te\u010dn\u00edm obdob\u00ed je v\u00edc, ne\u017e si mo\u017en\u00e1 mysl\u00edte. Toto ro\u010dn\u00ed obdob\u00ed m\u016f\u017ee b\u00fdt pro mnoho lid\u00ed obzvl\u00e1\u0161t\u011b obt\u00ed\u017en\u00e9, proto\u017ee je tolik spjato se vzpom\u00ednkami a rodinou, a tak\u00e9 je to stresuj\u00edc\u00ed obdob\u00ed pro v\u0161echny z\u00fa\u010dastn\u011bn\u00e9 (mo\u017en\u00e1 krom\u011b d\u011bt\u00ed!).<\/p>\n

Vytvo\u0159en\u00ed p\u0159\u00edjemn\u00e9ho a poutav\u00e9ho prost\u0159ed\u00ed m\u016f\u017ee z\u00e1kazn\u00edk\u016fm pomoci navodit sv\u00e1te\u010dn\u00ed n\u00e1ladu a nakonec jim pomoci vzpomenout si na v\u00e1\u0161 podnik jako na m\u00edsto, kde se c\u00edtili skv\u011ble. Nen\u00ed to v\u0161ak tak jednoduch\u00e9 jako postavit strome\u010dek a pustit si zn\u00e1m\u00e9 v\u00e1no\u010dn\u00ed klasiky. Ve skute\u010dnosti m\u016f\u017ee b\u00fdt velmi snadn\u00e9 roz\u010d\u00edlit z\u00e1kazn\u00edky i zam\u011bstnance neust\u00e1l\u00fdm „povzbuzov\u00e1n\u00edm“ nebo nev\u011bdomky pustit p\u00edse\u0148, kter\u00e1 je kulturn\u011b necitliv\u00e1.<\/p>\n

D\u016fkladn\u011b si promyslete hudbu, kterou hrajete, nebo je\u0161t\u011b l\u00e9pe spolupracujte s profesion\u00e1ln\u00edm hudebn\u00edm supervizorem<\/a>, kter\u00fd to ud\u011bl\u00e1 za v\u00e1s. Chcete-li se dozv\u011bd\u011bt v\u00edce o tom, jak je d\u016fle\u017eit\u00e9 vyladit strategii hudby na prodejn\u011b, p\u0159e\u010dt\u011bte si na\u0161ich 5 tip\u016f, jak se v leto\u0161n\u00ed sv\u00e1te\u010dn\u00ed sez\u00f3n\u011b trefit do spr\u00e1vn\u00e9ho t\u00f3nu<\/a>.<\/p>\n

Dal\u0161\u00edm jednoduch\u00fdm, ale \u00fa\u010dinn\u00fdm zp\u016fsobem, jak v z\u00e1kazn\u00edc\u00edch b\u011bhem sv\u00e1tk\u016f vyvolat pozitivn\u00ed emoce, je vyu\u017eit\u00ed marketingu s v\u016fn\u011bmi<\/a>. V\u016fn\u011b je nejsiln\u011bj\u0161\u00edm smyslem spojen\u00fdm s pam\u011bt\u00ed a m\u00e1 schopnost vyvol\u00e1vat vzpom\u00ednky, ale tak\u00e9 pom\u00e1hat vytv\u00e1\u0159et nov\u00e9. Podle N\u00e1rodn\u00ed asociace v\u00fdrobc\u016f sv\u00ed\u010dek se p\u0159ibli\u017en\u011b 35 % prodeje sv\u00ed\u010dek uskute\u010dn\u00ed b\u011bhem v\u00e1no\u010dn\u00ed\/v\u00e1no\u010dn\u00ed sez\u00f3ny, tak\u017ee nalezen\u00ed dokonal\u00e9 sez\u00f3nn\u00ed v\u016fn\u011b je zjevn\u011b d\u016fle\u017eitou z\u00e1le\u017eitost\u00ed.<\/p>\n

Mo\u017en\u00e1 chcete, aby se va\u0161i z\u00e1kazn\u00edci c\u00edtili p\u0159\u00edjemn\u011b a h\u0159ejiv\u011b d\u00edky t\u00f3n\u016fm ko\u0159en\u011bn\u00e9ho jable\u010dn\u00e9ho mo\u0161tu, kter\u00fd se vzn\u00e1\u0161\u00ed po cel\u00e9m obchod\u011b, nebo chcete podpo\u0159it prodej va\u0161eho pe\u010diva \u0161epotem pern\u00edku: a\u0165 u\u017e jsou va\u0161e c\u00edle jak\u00e9koli, marketingov\u00e1 \u0159e\u0161en\u00ed s v\u016fn\u00ed jsou fantastickou a mnohem bezpe\u010dn\u011bj\u0161\u00ed metodou, jak dostat z\u00e1kazn\u00edky do n\u00e1lady pro jakoukoli p\u0159\u00edle\u017eitost v jak\u00e9mkoli odv\u011btv\u00ed.<\/p>\n

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Inspirujte se vizu\u00e1ln\u00edmi materi\u00e1ly<\/b><\/h3>\n

P\u0159iznejme si, \u017ee videoobsah je nyn\u00ed kr\u00e1lem. A vzhledem k tomu, \u017ee 58 % spot\u0159ebitel\u016f na cel\u00e9m sv\u011bt\u011b tvrd\u00ed, \u017ee poutav\u00fd video obsah m\u00e1 pozitivn\u00ed vliv na jejich n\u00e1kupy<\/a>, m\u011bl by b\u00fdt vizu\u00e1ln\u00ed obsah v r\u00e1mci va\u0161eho kamenn\u00e9ho obchodu kl\u00ed\u010dovou sou\u010d\u00e1st\u00ed va\u0161\u00ed leto\u0161n\u00ed marketingov\u00e9 strategie pro sv\u00e1tky.<\/p>\n

Sd\u00edlen\u00ed konzistentn\u00edch a poutav\u00fdch vizu\u00e1l\u016f v cel\u00e9m obchod\u011b pom\u00e1h\u00e1 o\u017eivit p\u0159\u00edb\u011bh zna\u010dky, co\u017e je obzvl\u00e1\u0161t\u011b d\u016fle\u017eit\u00e9 v obdob\u00ed V\u00e1noc a sv\u00e1tk\u016f, kdy se mnoho zna\u010dek zam\u011b\u0159uje na tvorbu smyslupln\u00fdch v\u00e1no\u010dn\u00edch kampan\u00ed (vzpome\u0148te na Coca-Colu nebo John Lewis ve Velk\u00e9 Brit\u00e1nii). Zapojen\u00ed z\u00e1kazn\u00edk\u016f prost\u0159ednictv\u00edm dynamick\u00e9ho vizu\u00e1ln\u00edho obsahu jim umo\u017en\u00ed c\u00edtit se, jako by byli pln\u011b pono\u0159eni do z\u00e1\u017eitku z va\u0161\u00ed zna\u010dky.<\/p>\n

A\u0165 u\u017e chcete propagovat sez\u00f3nn\u00ed nab\u00eddky a prodeje, propagovat nejnov\u011bj\u0161\u00ed sv\u00e1te\u010dn\u00ed p\u0159\u00edchut\u011b k\u00e1vy dostupn\u00e9 ve va\u0161\u00ed kav\u00e1rn\u011b nebo p\u0159edstavit kolekci spole\u010densk\u00e9ho oble\u010den\u00ed va\u0161\u00ed zna\u010dky, je pr\u00e1v\u011b te\u010f \u010das inspirovat z\u00e1kazn\u00edky vizu\u00e1ln\u00edm obsahem, kter\u00fd zobrazujete prost\u0159ednictv\u00edm aplikac\u00ed digit\u00e1ln\u00edho zna\u010den\u00ed<\/a> ve va\u0161em obchod\u011b.<\/p>\n

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Nab\u00eddn\u011bte nejlep\u0161\u00ed z\u00e1kaznickou zku\u0161enost<\/b><\/h3>\n

Sv\u00e1tky jsou sice \u010dasto radostn\u00fdm obdob\u00edm roku, ale jsou tak\u00e9 zn\u00e1m\u00e9 t\u00edm, \u017ee zp\u016fsobuj\u00ed stres, zejm\u00e9na pokud jde o n\u00e1kupy d\u00e1rk\u016f a potravin. Pro zdravotn\u00edky je to tak\u00e9 mimo\u0159\u00e1dn\u011b n\u00e1ro\u010dn\u00e9 ro\u010dn\u00ed obdob\u00ed. Va\u0161e firma m\u016f\u017ee pomoci zm\u00edrnit stres spot\u0159ebitel\u016f t\u00edm, \u017ee jim poskytne cenn\u00e9 informace, bude m\u00edt p\u0159\u00edstupn\u00fd a p\u0159\u00e1telsk\u00fd person\u00e1l a zajist\u00ed, aby se z\u00e1kazn\u00edk c\u00edtil co nejl\u00e9pe.<\/p>\n

Nasazen\u00ed \u0159e\u0161en\u00ed digit\u00e1ln\u00edho zna\u010den\u00ed<\/a> ve va\u0161\u00ed kamenn\u00e9 provozovn\u011b, jako jsou orienta\u010dn\u00ed tabule, interaktivn\u00ed dotykov\u00e9 body, digit\u00e1ln\u00ed j\u00eddeln\u00ed l\u00edstky a mo\u017enosti rychl\u00e9ho odbaven\u00ed, je neoceniteln\u00fdm zp\u016fsobem, jak v t\u00e9to sez\u00f3n\u011b uleh\u010dit va\u0161im z\u00e1kazn\u00edk\u016fm a poskytnout jim efektivn\u00ed, pohodln\u00e9 a bezstresov\u00e9 z\u00e1\u017eitky a n\u00e1stroje, kter\u00e9 pot\u0159ebuj\u00ed, aby mohli p\u0159evz\u00edt kontrolu nad svou z\u00e1kaznickou cestou v dob\u011b, kdy je to nejv\u00edce pot\u0159eba.<\/p>\n

Stejn\u011b tak lze re\u017eijn\u00ed zpr\u00e1vy<\/a> vyu\u017e\u00edt k informov\u00e1n\u00ed z\u00e1kazn\u00edk\u016f o tom, co je pro n\u011b ve va\u0161em podniku k dispozici, ke sd\u011blov\u00e1n\u00ed propaga\u010dn\u00edch akc\u00ed, d\u016fle\u017eit\u00fdch informac\u00ed o prodejn\u011b a pozdrav\u016f z dovolen\u00e9, a to p\u0159\u00e1telsk\u00fdm a vst\u0159\u00edcn\u00fdm zp\u016fsobem, kter\u00fd pom\u00e1h\u00e1 z\u00e1kazn\u00edky uklidnit a poskytuje jim cenn\u00e9 informace na cest\u00e1ch.<\/p>\n

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P\u0159ekro\u010dte o\u010dek\u00e1v\u00e1n\u00ed<\/b><\/h3>\n

Spot\u0159ebitel\u00e9 nyn\u00ed od kamenn\u00fdch obchod\u016f o\u010dek\u00e1vaj\u00ed v\u00edce, a to ani o sv\u00e1tc\u00edch. Ve skute\u010dnosti lze tvrdit, \u017ee spot\u0159ebitel\u00e9 v tomto ro\u010dn\u00edm obdob\u00ed po\u017eaduj\u00ed je\u0161t\u011b v\u00edce. Cht\u011bj\u00ed se pobavit, dozv\u011bd\u011bt se n\u011bco nov\u00e9ho a za\u017e\u00edt od va\u0161\u00ed firmy n\u011bco v\u00edc ne\u017e pouhou transakci.<\/p>\n

\u017div\u00e9 akce ve va\u0161em obchod\u011b nebo restauraci jsou skv\u011bl\u00fdm zp\u016fsobem, jak j\u00edt sv\u00fdm z\u00e1kazn\u00edk\u016fm vst\u0159\u00edc a nab\u00eddnout jim o leto\u0161n\u00edch sv\u00e1tc\u00edch n\u011bco trochu jin\u00e9ho. Se spr\u00e1vn\u00fdmi audiovizu\u00e1ln\u00edmi syst\u00e9my<\/a> m\u00e1 v\u00e1\u0161 podnik potenci\u00e1l fungovat jako plnohodnotn\u00fd prostor pro po\u0159\u00e1d\u00e1n\u00ed akc\u00ed, kter\u00fd pojme v\u0161e, co si pro sv\u00e9 z\u00e1kazn\u00edky usmysl\u00edte.<\/p>\n

Dal\u0161\u00ed skv\u011blou marketingovou strategi\u00ed pro sv\u00e1tky v obchod\u011b je zapojen\u00ed smysl\u016f. Ochutn\u00e1vky, \u017eiv\u00e9 uk\u00e1zky va\u0159en\u00ed dopln\u011bn\u00e9 o vonn\u00e9 \u0159e\u0161en\u00ed<\/a> a DJ sety v obchod\u011b jsou skv\u011bl\u00fdmi zp\u016fsoby, jak ovlivnit n\u00e1kupn\u00ed rozhodnut\u00ed a inspirovat z\u00e1kazn\u00edky v t\u00e9to sez\u00f3n\u011b a p\u0159im\u011bt je, aby o va\u0161em podniku uva\u017eovali i po skon\u010den\u00ed sv\u00e1tk\u016f.<\/p>\n

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Projevte vd\u011b\u010dnost<\/b><\/h3>\n

Sv\u00e1te\u010dn\u00ed obdob\u00ed je pro mnoho lid\u00ed tak\u00e9 \u010dasem, kdy se zam\u011b\u0159uj\u00ed na nejd\u016fle\u017eit\u011bj\u0161\u00ed aspekty \u017eivota: tr\u00e1ven\u00ed \u010dasu s rodinou, sd\u00edlen\u00ed d\u00e1rk\u016f, obdarov\u00e1v\u00e1n\u00ed pot\u0159ebn\u00fdch a vd\u011b\u010dnost.<\/p>\n

Projevov\u00e1n\u00ed vd\u011b\u010dnosti z\u00e1kazn\u00edk\u016fm i zam\u011bstnanc\u016fm by m\u011blo b\u00fdt ka\u017edodenn\u00edm, t\u00fddenn\u00edm a celoro\u010dn\u00edm chov\u00e1n\u00edm, ale m\u011blo by b\u00fdt obzvl\u00e1\u0161t\u011b zd\u016frazn\u011bno b\u011bhem sv\u00e1tk\u016f. Toho lze dos\u00e1hnout pomoc\u00ed digit\u00e1ln\u00edch n\u00e1pis\u016f<\/a>, a to jak v p\u0159edn\u00ed, tak v zadn\u00ed \u010d\u00e1sti budovy.<\/p>\n

Digit\u00e1ln\u00ed n\u00e1pisy umo\u017e\u0148uj\u00ed pr\u016fb\u011b\u017en\u011b sd\u00edlet a osv\u011b\u017eovat slova motivace a povzbuzen\u00ed, stejn\u011b jako pod\u011bkov\u00e1n\u00ed a uzn\u00e1n\u00ed va\u0161emu t\u00fdmu nebo z\u00e1kazn\u00edk\u016fm. D\u00edky mo\u017enosti rychl\u00e9 aktualizace obsahu prost\u0159ednictv\u00edm snadno pou\u017eiteln\u00e9ho syst\u00e9mu CMS<\/a> lze sd\u00edlen\u00e9 zpr\u00e1vy pou\u017e\u00edt k ocen\u011bn\u00ed v\u011brn\u00fdch zam\u011bstnanc\u016f a z\u00e1kazn\u00edk\u016f a k oslav\u011b r\u016fzn\u00fdch sv\u00e1tk\u016f, zvl\u00e1\u0161tn\u00edch ud\u00e1lost\u00ed nebo ro\u010dn\u00edch obdob\u00ed.<\/p>\n

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Sv\u00e1te\u010dn\u00ed obdob\u00ed je nejen obdob\u00edm zv\u00fd\u0161en\u00fdch v\u00fddaj\u016f ve v\u0161ech odv\u011btv\u00edch, ale tak\u00e9 p\u0159\u00edle\u017eitost\u00ed, jak u\u010dinit ka\u017ed\u00fd okam\u017eik osobn\u011bj\u0161\u00edm a ka\u017ed\u00fd z\u00e1\u017eitek poutav\u011bj\u0161\u00edm. V obdob\u00ed, kdy se ve v\u00e1s vzedmou nejr\u016fzn\u011bj\u0161\u00ed emoce, je d\u016fle\u017eit\u00e9, aby va\u0161e marketingov\u00e9 strategie o sv\u00e1tc\u00edch tyto pocity usm\u011br\u0148ovaly, zm\u00edr\u0148ovaly a p\u0159ij\u00edmaly. Va\u0161i z\u00e1kazn\u00edci se v\u00e1m za to odm\u011bn\u00ed. <\/span><\/p>\n

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SPOJTE SE S N\u00c1MI<\/h2>\n

Kontaktujte n\u00e1s je\u0161t\u011b dnes a zlep\u0161ete z\u00e1kaznickou zku\u0161enost ve sv\u00e9 firm\u011b.<\/h4>\n

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[gravityform id=“3″ title=“false“ description=“false“]<\/p>\n

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