{"id":294486,"date":"2022-10-31T13:31:41","date_gmt":"2022-10-31T13:31:41","guid":{"rendered":"https:\/\/moodmedia.com\/uncategorized-cz\/5-osvedcenych-postupu-pro-pouziti-digitalnich-napisu-na-podporu-interni-komunikace\/"},"modified":"2022-11-04T16:00:50","modified_gmt":"2022-11-04T16:00:50","slug":"5-osvedcenych-postupu-pro-pouziti-digitalnich-napisu-na-podporu-interni-komunikace","status":"publish","type":"post","link":"https:\/\/moodmedia.com\/cz\/blog-cz\/5-osvedcenych-postupu-pro-pouziti-digitalnich-napisu-na-podporu-interni-komunikace\/","title":{"rendered":"5 osv\u011bd\u010den\u00fdch postup\u016f pro pou\u017eit\u00ed digit\u00e1ln\u00edch n\u00e1pis\u016f na podporu intern\u00ed komunikace"},"content":{"rendered":"

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5 OSV\u011aD\u010cEN\u00ddCH POSTUP\u016e PRO POU\u017dIT\u00cd DIGIT\u00c1LN\u00cdCH N\u00c1PIS\u016e NA PODPORU INTERN\u00cd KOMUNIKACE<\/h1>\n

Tradi\u010dn\u00ed korkov\u00e1 n\u00e1st\u011bnka v odpo\u010d\u00edv\u00e1rn\u011b pokryt\u00e1 zastaral\u00fdmi, otrhan\u00fdmi a p\u0159ehl\u00ed\u017een\u00fdmi ozn\u00e1men\u00edmi je minulost\u00ed.<\/p>\n

Zna\u010dky nap\u0159\u00ed\u010d pr\u016fmyslov\u00fdmi odv\u011btv\u00edmi nyn\u00ed vyu\u017e\u00edvaj\u00ed digit\u00e1ln\u00ed n\u00e1pisy k podpo\u0159e a pos\u00edlen\u00ed sv\u00fdch intern\u00edch komunika\u010dn\u00edch aktivit.<\/p>\n

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Nap\u0159\u00edklad celost\u00e1tn\u00ed obchod s pot\u0159ebami pro dom\u00e1c\u00ed zv\u00ed\u0159ata pou\u017e\u00edv\u00e1 ve sv\u00fdch skladech digit\u00e1ln\u00ed n\u00e1pisy Mood Media Digital Signage,<\/a> kter\u00e9 informuj\u00ed zam\u011bstnance o novink\u00e1ch a informac\u00edch ve spole\u010dnosti. Celosv\u011btov\u00fd \u0159et\u011bzec restaurac\u00ed ji pou\u017e\u00edv\u00e1 ve v\u0161ech sv\u00fdch kuchyn\u00edch, aby zajistil, \u017ee kucha\u0159i na jednotliv\u00fdch stanic\u00edch p\u0159ipravuj\u00ed objedn\u00e1vky z\u00e1kazn\u00edk\u016f v souladu s firemn\u00edmi recepty. Region\u00e1ln\u00ed \u0159et\u011bzec obchod\u016f s potravinami vyu\u017e\u00edv\u00e1 sv\u016fj digit\u00e1ln\u00ed informa\u010dn\u00ed syst\u00e9m v z\u00e1zem\u00ed k prezentaci vide\u00ed o \u0161kolen\u00ed zam\u011bstnanc\u016f, k informov\u00e1n\u00ed t\u00fdm\u016f o denn\u00edch a t\u00fddenn\u00edch specialit\u00e1ch, k vyzdvihov\u00e1n\u00ed vynikaj\u00edc\u00edch \u010dlen\u016f t\u00fdmu a k oslav\u011b zapojen\u00ed do komunitn\u00edho \u017eivota. Bez ohledu na odv\u011btv\u00ed m\u016f\u017ee digit\u00e1ln\u00ed zna\u010den\u00ed podpo\u0159it va\u0161i intern\u00ed komunikaci jako p\u0159izp\u016fsobiteln\u00e9 a \u0161k\u00e1lovateln\u00e9 \u0159e\u0161en\u00ed.<\/p>\n

Digital Signage zaji\u0161\u0165uje, \u017ee d\u016fle\u017eit\u00e9 novinky a firemn\u00ed ozn\u00e1men\u00ed jsou zobrazeny na viditeln\u00e9m m\u00edst\u011b, aby bylo mo\u017en\u00e9 zam\u011bstnance<\/a> \u0161kolit, udr\u017eet a informovat.<\/p>\n

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OSV\u011aD\u010cEN\u00c9 POSTUPY PRO INTERN\u00cd KOMUNIKACI POMOC\u00cd DIGIT\u00c1LN\u00cdCH N\u00c1PIS\u016e<\/b><\/h2>\n

P\u0159i zva\u017eov\u00e1n\u00ed p\u0159\u00ednos\u016f digit\u00e1ln\u00edch n\u00e1pis\u016f pro va\u0161i firmu m\u011bjte na pam\u011bti tyto osv\u011bd\u010den\u00e9 postupy, abyste ze sv\u00e9 investice vyt\u011b\u017eili maximum.<\/p>\n

1. Vypracujte pr\u016fvodce stylem.<\/strong> N\u011bkte\u0159\u00ed poskytovatel\u00e9 platforem pro digit\u00e1ln\u00ed n\u00e1pisy a obsah digit\u00e1ln\u00edch n\u00e1pis\u016f poskytuj\u00ed mno\u017estv\u00ed \u0161ablon podle odv\u011btv\u00ed, kter\u00e9 m\u016f\u017eete pou\u017e\u00edt k vytvo\u0159en\u00ed jednotn\u00e9ho vzhledu zna\u010dky nebo designov\u00e9ho r\u00e1mce pro va\u0161i firmu. Nebo si samoz\u0159ejm\u011b m\u016f\u017eete vytvo\u0159it vlastn\u00ed. Zaveden\u00ed \u0161ablony nebo souboru pokyn\u016f p\u0159edem pom\u00e1h\u00e1 udr\u017eet v\u0161echny zpr\u00e1vy a design v souladu bez ohledu na um\u00edst\u011bn\u00ed. Pokud m\u00e1te v\u00edce pobo\u010dek nebo odd\u011blen\u00ed, lze digit\u00e1ln\u00ed n\u00e1pisy naprogramovat tak, aby nab\u00edzely dynamick\u00fd obsah, kter\u00fd lze cyklicky m\u011bnit na v\u00edce m\u00edstech, a tak\u00e9 obsah pro konkr\u00e9tn\u00ed m\u00edsto, p\u0159i\u010dem\u017e pr\u016fvodce stylem zajist\u00ed, \u017ee v\u0161e z\u016fstane z hlediska vzhledu a stylu v souladu se zna\u010dkou.<\/p>\n

2. Sd\u011blen\u00ed mus\u00ed b\u00fdt jasn\u00e1 a stru\u010dn\u00e1.<\/strong> Napl\u00e1nujte si p\u0159edem m\u011bs\u00ed\u010dn\u00ed strategii obsahu a pot\u00e9 obsah upravte tak, aby byl jednoduch\u00fd a aktu\u00e1ln\u00ed. Zkra\u0165te sd\u011blen\u00ed na n\u011bkolik bod\u016f; \u010d\u00edm stru\u010dn\u011bj\u0161\u00ed, t\u00edm lep\u0161\u00ed. Doba soci\u00e1ln\u00edch m\u00e9di\u00ed sn\u00ed\u017eila lidskou pozornost na m\u00e9n\u011b ne\u017e pozornost zlat\u00e9 rybky.<\/p>\n

[\/et_pb_text][et_pb_image src=“https:\/\/moodmedia.com\/wp-content\/uploads\/2022\/10\/5-best-ds-internal-hero-scaled-1.webp“ title_text=“5-nejlep\u0161\u00edch-ds-intern\u00edch-hrdin\u016f“ _builder_version=“4.17.4″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_image][et_pb_text _builder_version=“4.15.1″ _module_preset=“default“ global_colors_info=“{}“]<\/p>\n

3. Zm\u011b\u0148te to.<\/strong> \u010casto obm\u011b\u0148ujte obsah a vytvo\u0159te pl\u00e1n obsahu, kter\u00fd zam\u011bstnance trvale zaujme a z\u00e1rove\u0148 bude p\u016fsobit sv\u011b\u017ee a aktu\u00e1ln\u011b. V\u00e1\u0161 syst\u00e9m digit\u00e1ln\u00edch n\u00e1pis\u016f by m\u011bl obsahovat software, kter\u00fd v\u00e1m s t\u00edm pom\u016f\u017ee. Se spr\u00e1vn\u00fdm poskytovatelem m\u016f\u017eete nejen snadno p\u0159etahovat nov\u00fd obsah na m\u00edsto, ale m\u016f\u017eete jej tak\u00e9 pl\u00e1novat podle denn\u00edch \u010d\u00e1st\u00ed, sm\u011bn nebo dokonce podle prodejen. Pl\u00e1nujte vyv\u00e1\u017een\u00fd mix obsahu. Upoutejte pozornost zam\u011bstnanc\u016f nap\u0159\u00edklad pomoc\u00ed digit\u00e1ln\u00edch n\u00e1pis\u016f, kter\u00e9 zobrazuj\u00ed pl\u00e1nov\u00e1n\u00ed zam\u011bstnanc\u016f, ale tak\u00e9 v\u011bnujte \u010das tomu, abyste na obrazovce ocenili a oslavili jejich v\u00fdkon.<\/p>\n

4. Bu\u010fte inspirativn\u00ed.<\/strong> Za\u010dlenit obsah podn\u011bcuj\u00edc\u00ed k zamy\u0161len\u00ed, kter\u00fd div\u00e1ky zaujme a podpo\u0159\u00ed pr\u016fb\u011b\u017en\u00e9 \u0161kolen\u00ed a profesn\u00ed rozvoj zam\u011bstnanc\u016f. Motiva\u010dn\u00ed cit\u00e1ty, intern\u00ed koment\u00e1\u0159e vedouc\u00edch pracovn\u00edk\u016f a p\u0159\u00edb\u011bhy o \u00fasp\u011b\u0161\u00edch jednotlivc\u016f, t\u00fdm\u016f a odd\u011blen\u00ed jsou p\u0159\u00edklady u\u017eite\u010dn\u00e9ho inspirativn\u00edho obsahu.<\/p>\n

5. Shrom\u00e1\u017ed\u011bte zp\u011btnou vazbu.<\/strong> Zeptejte se zam\u011bstnanc\u016f na jejich n\u00e1zor na zobrazovan\u00fd obsah. Vytvo\u0159te kan\u00e1l pro zam\u011bstnance, aby poskytovali n\u00e1pady, kter\u00e9 pomohou roz\u0161\u00ed\u0159it v\u00e1\u0161 pl\u00e1n obsahu. Poznatky, zku\u0161enosti a n\u00e1pady, kter\u00e9 mohou vzej\u00edt ze zp\u011btn\u00e9 vazby od zam\u011bstnanc\u016f, jsou neoceniteln\u00e9 a m\u011bly by se v\u00e1m hodit p\u0159i pr\u00e1ci na udr\u017eov\u00e1n\u00ed konzistentn\u00edho a relevantn\u00edho obsahu.<\/p>\n

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V\u00edc ne\u017e jen chladn\u00fd monitor…<\/p>\n

Digital Signage<\/a> je v\u00edc ne\u017e jen chladn\u00fd monitor, kter\u00fd p\u0159itahuje div\u00e1ky. Jedn\u00e1 se o p\u0159izp\u016fsobiteln\u00fd, interaktivn\u00ed a \u00fa\u010dinn\u00fd n\u00e1stroj, kter\u00fd lze vyu\u017e\u00edt ke zlep\u0161en\u00ed zapojen\u00ed zam\u011bstnanc\u016f, efektivity n\u00e1stupn\u00edch a \u0161kolic\u00edch program\u016f a dokonce i celkov\u00e9 produktivity zam\u011bstnanc\u016f. Vytv\u00e1\u0159\u00ed tak\u00e9 kan\u00e1l pro p\u0159ipojen\u00ed a zapojen\u00ed pomoc\u00ed zpr\u00e1v, obr\u00e1zk\u016f a dal\u0161\u00edho p\u0159izp\u016fsoben\u00e9ho obsahu. St\u00e1le v\u00edce zna\u010dek si uv\u011bdomuje v\u00fdhody pou\u017e\u00edv\u00e1n\u00ed digit\u00e1ln\u00edch n\u00e1pis\u016f jako intern\u00edho komunika\u010dn\u00edho n\u00e1stroje pro oslavy narozenin a pracovn\u00edch v\u00fdro\u010d\u00ed, blahop\u0159\u00e1n\u00ed nejlep\u0161\u00edm \u010dlen\u016fm t\u00fdmu, zobrazov\u00e1n\u00ed aktualizac\u00ed a novinek ve firm\u011b, poskytov\u00e1n\u00ed rozvrh\u016f a dal\u0161\u00ed.<\/p>\n

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Zna\u010dky nap\u0159\u00ed\u010d pr\u016fmyslov\u00fdmi odv\u011btv\u00edmi nyn\u00ed vyu\u017e\u00edvaj\u00ed digit\u00e1ln\u00ed n\u00e1pisy k podpo\u0159e a pos\u00edlen\u00ed sv\u00fdch intern\u00edch komunika\u010dn\u00edch aktivit.<\/p>\n","protected":false},"author":2,"featured_media":294417,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[5325,5510],"tags":[],"class_list":["post-294486","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-cz","category-prumyslova-cocka"],"yoast_head":"\n5 osv\u011bd\u010den\u00fdch postup\u016f pro pou\u017eit\u00ed digit\u00e1ln\u00edch n\u00e1pis\u016f na podporu intern\u00ed komunikace | Mood Media \u010cesk\u00e1 Republika<\/title>\n<meta name=\"description\" content=\"Zna\u010dky nap\u0159\u00ed\u010d pr\u016fmyslov\u00fdmi odv\u011btv\u00edmi nyn\u00ed vyu\u017e\u00edvaj\u00ed digit\u00e1ln\u00ed n\u00e1pisy k podpo\u0159e a pos\u00edlen\u00ed sv\u00fdch intern\u00edch komunika\u010dn\u00edch aktivit.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 osv\u011bd\u010den\u00fdch postup\u016f pro pou\u017eit\u00ed digit\u00e1ln\u00edch n\u00e1pis\u016f na podporu intern\u00ed komunikace\" \/>\n<meta property=\"og:description\" content=\"Zna\u010dky nap\u0159\u00ed\u010d pr\u016fmyslov\u00fdmi odv\u011btv\u00edmi nyn\u00ed vyu\u017e\u00edvaj\u00ed digit\u00e1ln\u00ed n\u00e1pisy k podpo\u0159e a pos\u00edlen\u00ed sv\u00fdch intern\u00edch komunika\u010dn\u00edch aktivit.\" \/>\n<meta property=\"og:url\" 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