[et_pb_section fb_built=“1″ admin_label=“Hero“ _builder_version=“4.17.4″ _module_preset=“default“ background_color=“#727272″ background_image=“https:\/\/moodmedia.com\/wp-content\/uploads\/2022\/11\/black-friday-hero-scaled-1.webp“ background_position=“top_center“ background_blend=“multiply“ global_colors_info=“{}“][et_pb_row column_structure=“3_4,1_4″ _builder_version=“4.17.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_column type=“3_4″ _builder_version=“4.17.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.17.4″ _module_preset=“default“ background_layout=“dark“ global_colors_info=“{}“]<\/p>\n
Zn\u00e1te skute\u010dnou historii \u010cern\u00e9ho p\u00e1tku?<\/b> V\u011bt\u0161ina lid\u00ed se domn\u00edv\u00e1, \u017ee n\u00e1zev poch\u00e1z\u00ed z my\u0161lenky, \u017ee se obchody dost\u00e1vaj\u00ed z „\u010derven\u00fdch \u010d\u00edsel“, co\u017e znamen\u00e1 dluhy, do \u010dern\u00fdch \u010d\u00edsel, co\u017e znamen\u00e1 zisk. Pokud zn\u00e1te tento p\u016fvod, pak m\u00e1te nap\u016fl pravdu. Ale to nen\u00ed cel\u00fd p\u0159\u00edb\u011bh. <\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=“1_4″ _builder_version=“4.17.4″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ _builder_version=“4.17.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_row column_structure=“3_5,2_5″ admin_label=“\u010cl\u00e1nek“ _builder_version=“4.17.4″ _module_preset=“default“ custom_padding=“||||false|false“ global_colors_info=“{}“][et_pb_column type=“3_5″ _builder_version=“4.17.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.15.1″ _module_preset=“default“ background_color=“#eeeeee“ custom_padding=“50px|50px|50px|50px|false|false“ hover_enabled=“0″ global_colors_info=“{}“ sticky_enabled=“0″]<\/p>\n
N\u00e1zev \u010cern\u00fd p\u00e1tek poch\u00e1z\u00ed z Filadelfie v USA. V 50. letech 20. stolet\u00ed se v sobotu po Dni d\u00edk\u016fvzd\u00e1n\u00ed ve Filadelfii ka\u017edoro\u010dn\u011b konal fotbalov\u00fd z\u00e1pas mezi arm\u00e1dou a n\u00e1mo\u0159nictvem. Fanou\u0161ci, kte\u0159\u00ed p\u0159ijeli den p\u0159edem, se sj\u00ed\u017ed\u011bli do m\u011bsta, aby zah\u00e1jili sv\u00e1te\u010dn\u00ed n\u00e1kupy. P\u0159\u00edliv mimom\u011bstsk\u00fdch turist\u016f, fotbalov\u00fdch fanou\u0161k\u016f a nakupuj\u00edc\u00edch o sv\u00e1tc\u00edch vytvo\u0159il ve m\u011bst\u011b obrovsk\u00e9 dopravn\u00ed z\u00e1cpy a kolony, tak\u017ee bylo t\u0159eba, aby byla k dispozici cel\u00e1 filadelfsk\u00e1 policie.<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=“4.17.4″ _module_preset=“default“ global_colors_info=“{}“]Vzhledem k pot\u0159eb\u011b ve\u0161ker\u00e9ho person\u00e1lu si policist\u00e9 nemohli vz\u00edt volno v p\u00e1tek po Dni d\u00edk\u016fvzd\u00e1n\u00ed. Cel\u00e1 jednotka musela pracovat mimo\u0159\u00e1dn\u011b dlouho, aby se s touto v\u00fdznamnou ud\u00e1lost\u00ed vypo\u0159\u00e1dala. To vedlo policii k tomu, \u017ee tento den nazvala „\u010dern\u00fdm p\u00e1tkem“. V 60. letech se n\u00e1zev v\u017eil. <\/p>\n
Maloobchodn\u00edci se n\u011bkolikr\u00e1t pokusili p\u0159ejmenovat tento den na „Velk\u00fd p\u00e1tek“, aby se zbavili negativn\u00edch konotac\u00ed. N\u00e1zev \u010cern\u00fd p\u00e1tek v\u0161ak p\u0159etrval. B\u011bhem n\u011bkolika n\u00e1sleduj\u00edc\u00edch desetilet\u00ed se toto jm\u00e9no za\u010dalo \u0161\u00ed\u0159it po cel\u00fdch Spojen\u00fdch st\u00e1tech. V 80. letech 20. stolet\u00ed se pokusy o rebranding zm\u011bnily na p\u0159\u00edb\u011bh, kter\u00fd zn\u00e1me nejl\u00e9pe. Maloobchodn\u00edci si pochvalovali, \u017ee \u010cern\u00fd p\u00e1tek byl dnem, kdy se obchody kone\u010dn\u011b dostaly do zisku a jejich \u00fa\u010detn\u00ed knihy se zm\u011bnily z \u010derven\u00fdch na \u010dern\u00e9. [\/et_pb_text][\/et_pb_column][et_pb_column type=“2_5″ _builder_version=“4.17.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_image src=“https:\/\/moodmedia.com\/wp-content\/uploads\/2022\/11\/black-fri-1.webp“ title_text=“black-fri-1″ _builder_version=“4.17.4″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_image][et_pb_text _builder_version=“4.17.4″ _module_preset=“default“ global_colors_info=“{}“][Foto: New York Times][\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=“1_3,2_3″ admin_label=“\u010cl\u00e1nek“ _builder_version=“4.17.4″ _module_preset=“default“ custom_padding=“0px||||false|false“ global_colors_info=“{}“][et_pb_column type=“1_3″ _builder_version=“4.17.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_image src=“https:\/\/moodmedia.com\/wp-content\/uploads\/2022\/11\/black-fri-3-1.webp“ title_text=“black-fri-3″ _builder_version=“4.17.4″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_image][et_pb_text _builder_version=“4.17.4″ _module_preset=“default“ global_colors_info=“{}“][Foto: New York Mag][\/et_pb_text][\/et_pb_column][et_pb_column type=“2_3″ _builder_version=“4.17.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.15.1″ _module_preset=“default“ global_colors_info=“{}“]<\/p>\n
V pr\u016fb\u011bhu let se \u010cern\u00fd p\u00e1tek stal ze dne prodeje propaga\u010dn\u00ed akc\u00ed, kter\u00e1 se t\u00e9m\u011b\u0159 stala sv\u00e1tkem sama o sob\u011b. To, co za\u010dalo jako mal\u00e1 propaga\u010dn\u00ed akce s prodejem, kter\u00e1 m\u011bla nal\u00e1kat z\u00e1kazn\u00edky, se brzy stalo fenom\u00e9nem. Zn\u00e1me u\u017e pohled na nakupuj\u00edc\u00ed, kte\u0159\u00ed hodiny kempuj\u00ed p\u0159ed obchodem nebo se nechaj\u00ed strhnout davem lid\u00ed jen proto, aby m\u011bli \u0161anci na v\u00fdhodnou koupi.<\/p>\n
\u010cern\u00fd p\u00e1tek se od t\u00e9 doby roz\u0161\u00ed\u0159il i mimo oblast fyzick\u00e9ho nakupov\u00e1n\u00ed a na po\u010d\u00e1tku roku 2000 vzniklo Kybernetick\u00e9 pond\u011bl\u00ed, pojmenovan\u00e9 tak kv\u016fli z\u00e1plav\u011b nab\u00eddek pro online nakupov\u00e1n\u00ed.<\/p>\n
M\u00e1 v\u0161ak \u010dern\u00fd p\u00e1tek st\u00e1le takov\u00fd vliv na spot\u0159ebitele jako v minulosti?<\/p>\n
Ve studii Mood z roku 2021<\/a> 65 % nakupuj\u00edc\u00edch uvedlo, \u017ee zat\u00edm nenav\u0161t\u011bvuj\u00ed obchody tak \u010dasto jako p\u0159ed Covid-19. Dnes si v\u0161ak spot\u0159ebitel\u00e9 za\u010d\u00ednaj\u00ed op\u011bt u\u017e\u00edvat fyzick\u00e9 nakupov\u00e1n\u00ed. Podle nejnov\u011bj\u0161\u00ed zpr\u00e1vy spole\u010dnosti Mood<\/a> 71 % spot\u0159ebitel\u016f na cel\u00e9m sv\u011bt\u011b nyn\u00ed nakupuje v kamenn\u00fdch obchodech stejn\u011b \u010dasto nebo dokonce \u010dast\u011bji ne\u017e p\u0159ed pandemi\u00ed.<\/p>\n Studie tak\u00e9 ukazuj\u00ed, \u017ee 35 % spot\u0159ebitel\u016f st\u00e1le pl\u00e1nuje nakupovat na \u010cern\u00fd p\u00e1tek osobn\u011b. V\u00fdprodeje a propaga\u010dn\u00ed akce jsou st\u00e1le uv\u00e1d\u011bny jako hlavn\u00ed d\u016fvod pro nakupov\u00e1n\u00ed u n\u011bkter\u00fdch prodejc\u016f. 32 % nakupuj\u00edc\u00edch uv\u00e1d\u00ed, \u017ee b\u011bhem \u010cern\u00e9ho p\u00e1tku a Kybernetick\u00e9ho pond\u011bl\u00ed budou nakupovat u konkr\u00e9tn\u00edch prodejc\u016f kv\u016fli cen\u00e1m a ak\u010dn\u00edm nab\u00eddk\u00e1m.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=“\u010cl\u00e1nek“ _builder_version=“4.17.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.17.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_image src=“https:\/\/moodmedia.com\/wp-content\/uploads\/2022\/11\/black-fri-4.webp“ title_text=“black-fri-4″ align=“center“ force_fullwidth=“on“ _builder_version=“4.17.4″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_image][et_pb_text _builder_version=“4.15.1″ _module_preset=“default“ hover_enabled=“0″ global_colors_info=“{}“ sticky_enabled=“0″]<\/p>\n [Foto: Buzzfeed]<\/p>\n Z\u00e1\u017eitek v obchod\u011b hraje velkou roli v ochot\u011b spot\u0159ebitel\u016f vr\u00e1tit se k nakupov\u00e1n\u00ed v obchod\u011b. Pro p\u0159il\u00e1k\u00e1n\u00ed z\u00e1kazn\u00edk\u016f v kamenn\u00fdch obchodech jsou v\u0161ak v\u00fdhodn\u00e9 nab\u00eddky jen \u010d\u00e1st\u00ed rovnice. Nakupuj\u00edc\u00ed si st\u00e1le u\u017e\u00edvaj\u00ed z\u00e1bavu a \u00fa\u017eas z poutav\u00e9ho v\u00e1no\u010dn\u00edho nakupov\u00e1n\u00ed.<\/p>\n Jak tedy m\u016f\u017eete zajistit, aby v\u00e1\u0161 obchod splnil o\u010dek\u00e1v\u00e1n\u00ed z\u00e1kazn\u00edk\u016f b\u011bhem Black Friday?<\/p>\n Ujist\u011bte se, \u017ee jste vytvo\u0159ili prostor, kter\u00fd z\u00e1kazn\u00edky zaujme a pozitivn\u011b je nalad\u00ed. To m\u016f\u017ee m\u00edt z\u00e1sadn\u00ed vliv na jejich ochotu nakupovat u va\u0161\u00ed zna\u010dky. 84 % nakupuj\u00edc\u00edch uvedlo, \u017ee by se do obchod\u016f s p\u0159\u00edjemnou atmosf\u00e9rou r\u00e1di vr\u00e1tili.<\/p>\n P\u0159i vytv\u00e1\u0159en\u00ed tohoto poutav\u00e9ho z\u00e1\u017eitku hraj\u00ed roli pam\u00e1tky, zvuky a dokonce i v\u016fn\u011b sv\u00e1tku. Sez\u00f3nn\u00ed pr\u00e1zdninov\u00e9 hudebn\u00ed playlisty<\/a> a nostalgick\u00e9 v\u016fn\u011b<\/a> jsou nezbytn\u00e9 pro vytvo\u0159en\u00ed p\u0159\u00edjemn\u00e9 pr\u00e1zdninov\u00e9 atmosf\u00e9ry. Pozitivn\u00ed pohled na va\u0161i zna\u010dku mohou vybudovat i dal\u0161\u00ed slu\u017eby, jako je bezplatn\u00e9 Wi-Fi p\u0159ipojen\u00ed k internetu v okol\u00ed va\u0161eho objektu a zaj\u00edmav\u00e9 vizu\u00e1ln\u00ed prezentace.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=“1_2,1_2″ admin_label=“\u010cl\u00e1nek“ _builder_version=“4.17.4″ _module_preset=“default“ custom_padding=“0px||||false|false“ global_colors_info=“{}“][et_pb_column type=“1_2″ _builder_version=“4.17.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_image src=“https:\/\/moodmedia.com\/wp-content\/uploads\/2022\/11\/black-fri-2.webp“ title_text=“black-fri-2″ _builder_version=“4.17.4″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_image][et_pb_text _builder_version=“4.17.4″ _module_preset=“default“ global_colors_info=“{}“][Foto: New York Post][\/et_pb_text][\/et_pb_column][et_pb_column type=“1_2″ _builder_version=“4.17.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.15.1″ _module_preset=“default“ global_colors_info=“{}“]<\/p>\n Pou\u017eit\u00ed digit\u00e1ln\u00edch n\u00e1pis\u016f<\/a> ve va\u0161ich obchodech m\u016f\u017ee z\u00e1kazn\u00edky zaujmout vizu\u00e1ln\u00edmi efekty, kter\u00e9 nejen zaujmou a pobav\u00ed va\u0161e publikum, ale mohou tak\u00e9 vzd\u011bl\u00e1vat a informovat. Digit\u00e1ln\u00ed n\u00e1pisy mohou propagovat prodej a speci\u00e1ln\u00ed nab\u00eddky poutav\u00fdm zp\u016fsobem, kter\u00fd ti\u0161t\u011bn\u00e9 n\u00e1pisy jednodu\u0161e nemohou poskytnout. A d\u00edky mo\u017enosti snadno a rychle aktualizovat zna\u010den\u00ed online m\u00e1te jistotu, \u017ee je v\u00e1\u0161 obsah konzistentn\u00ed a p\u0159esn\u00fd.<\/p>\n Digit\u00e1ln\u00ed n\u00e1pisy jsou tak\u00e9 skv\u011bl\u00fdm zp\u016fsobem, jak zm\u00edrnit dopravn\u00ed z\u00e1cpy. Pomoc\u00ed zna\u010den\u00ed nasm\u011brujte z\u00e1kazn\u00edky do sez\u00f3nn\u00edch \u010d\u00e1st\u00ed obchodu, k propagovan\u00fdm polo\u017ek\u00e1m nebo je jednodu\u0161e nasm\u011brujte k pokladn\u00e1m.<\/p>\n Pou\u017e\u00edvejte digit\u00e1ln\u00ed n\u00e1pisy tak\u00e9 ke komunikaci se zam\u011bstnan<\/a> ci a person\u00e1lem v z\u00e1zem\u00ed. N\u011bkolik obrazovek v z\u00e1zem\u00ed podniku a v odpo\u010dinkov\u00fdch m\u00edstnostech je efektivn\u00edm zp\u016fsobem komunikace s t\u00fdmy. Je nesm\u00edrn\u011b d\u016fle\u017eit\u00e9, aby va\u0161i zam\u011bstnanci v\u011bd\u011bli o d\u016fle\u017eit\u00fdch informac\u00edch, jako jsou nedostatek z\u00e1sob, \u010dasov\u011b citliv\u00e9 propaga\u010dn\u00ed akce nebo dokonce jen obecn\u00e9 tipy a triky pro zvl\u00e1dnut\u00ed v\u011bt\u0161\u00edho po\u010dtu nakupuj\u00edc\u00edch, ne\u017e je obvykl\u00e9.<\/p>\n \u010cern\u00fd p\u00e1tek se v pr\u016fb\u011bhu let vyv\u00edjel, ale z\u00e1kazn\u00edci st\u00e1le hledaj\u00ed v\u00fdhodn\u00e9 nab\u00eddky a zaj\u00edmav\u00e9 z\u00e1\u017eitky. P\u0159ipravte sv\u016fj podnik na \u00fasp\u011bch v leto\u0161n\u00ed sv\u00e1te\u010dn\u00ed sez\u00f3n\u011b t\u00edm, \u017ee mu poskytnete v prodejn\u011b z\u00e1\u017eitek, kter\u00fd bude z\u00e1rove\u0148 p\u0159\u00edjemn\u00fd, l\u00e1kav\u00fd, interaktivn\u00ed a poutav\u00fd. Doufejme, \u017ee leto\u0161n\u00ed sv\u00e1te\u010dn\u00ed n\u00e1kupn\u00ed sez\u00f3na bude \u00fasp\u011b\u0161n\u00e1.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=“\u010cl\u00e1nek“ _builder_version=“4.17.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.17.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.15.1″ _module_preset=“default“ global_colors_info=“{}“]<\/p>\n Kliknut\u00edm sem<\/a> z\u00edsk\u00e1te dal\u0161\u00ed informace o tom, jak ve sv\u00e9m obchod\u011b nastavit spr\u00e1vn\u00fd t\u00f3n v\u00e1no\u010dn\u00ed sez\u00f3ny.<\/p>\n Kliknut\u00edm sem<\/a> z\u00edsk\u00e1te informace z na\u0161\u00ed studie o o\u010dek\u00e1v\u00e1n\u00edch z\u00e1kazn\u00edk\u016f od fyzick\u00fdch n\u00e1kup\u016f.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=“Reference“ _builder_version=“4.17.4″ _module_preset=“default“ custom_padding=“0px||||false|false“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.17.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.17.4″ _module_preset=“default“ background_color=“#eeeeee“ custom_padding=“30px|30px|30px|30px|false|false“ global_colors_info=“{}“]<\/p>\n https:\/\/vtex.com\/en\/blog\/strategy\/common-issues-retail-black-friday\/<\/a> Zvy\u0161te z\u00e1\u017eitek a z\u00edskejte klid, kter\u00fd si zaslou\u017e\u00edte s Mood. Kontaktujte n\u00e1s je\u0161t\u011b dnes a dozv\u00edte se v\u00edce.<\/p>\n [\/et_pb_text][et_pb_text admin_label=“Short Contact Form (dark background)“ _builder_version=“4.15.1″ _module_preset=“default“ background_layout=“dark“ global_module=“40487″ global_colors_info=“{}“]<\/p>\nODKAZY<\/b><\/h3>\n
\nhttps:\/\/www.history.com\/news\/black-friday-thanksgiving-origins-history<\/a>
\nhttps:\/\/blackfriday.com\/news\/black-friday-history<\/a>
\nhttps:\/\/us.moodmedia.com\/charting-in-store-trends\/<\/a>
\nhttps:\/\/us.moodmedia.com\/sound\/the-sound-of-your-business-5-tips-for-striking-the-right-tone-this-holiday-season\/<\/a>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ admin_label=“Case Study Contact“ module_id=“Kontakt“ _builder_version=“4.15″ background_color=“#232323″ collapsed=“on“ global_colors_info=“{}“][et_pb_row _builder_version=“4.15″ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.15″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_text _builder_version=“4.15″ text_font=“||||||||“ text_orientation=“center“ background_layout=“dark“ custom_margin=“||||false|false“ global_colors_info=“{}“]<\/p>\nZV\u00dd\u0160TE Z\u00c1\u017dITEK Z\u00c1KAZN\u00cdKA<\/h2>\n