{"id":381383,"date":"2022-11-29T16:04:30","date_gmt":"2022-11-29T16:04:30","guid":{"rendered":"https:\/\/moodmedia.com\/uncategorized-cz\/what-does-the-metaverse-mean-for-retail\/"},"modified":"2023-05-31T19:49:18","modified_gmt":"2023-05-31T18:49:18","slug":"what-does-the-metaverse-mean-for-retail","status":"publish","type":"post","link":"https:\/\/moodmedia.com\/cz\/blog-cz\/inovace\/what-does-the-metaverse-mean-for-retail\/","title":{"rendered":"Co znamen\u00e1 metaverze pro maloobchod?"},"content":{"rendered":"

[et_pb_section fb_built=“1″ admin_label=“Hero“ _builder_version=“4.17.4″ _module_preset=“default“ background_color=“#afafaf“ background_image=“https:\/\/moodmedia.com\/wp-content\/uploads\/2022\/11\/meta-retail-hero-scaled-1.webp“ background_position=“top_center“ background_blend=“multiply“ global_colors_info=“{}“][et_pb_row column_structure=“2_3,1_3″ _builder_version=“4.17.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_column type=“2_3″ _builder_version=“4.17.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.15.1″ _module_preset=“default“ background_layout=“dark“ global_colors_info=“{}“]<\/p>\n

CO ZNAMEN\u00c1 METAVERZE PRO MALOOBCHOD<\/span>?<\/h1>\n

Mo\u017en\u00e1 se o tom te\u010f mluv\u00ed, ale mnoho lid\u00ed je st\u00e1le zmaten\u00fdch a v n\u011bkter\u00fdch p\u0159\u00edpadech se metaversa ob\u00e1v\u00e1.<\/b> Co p\u0159esn\u011b je tento z\u00e1hadn\u00fd koncept a co znamen\u00e1 pro budoucnost maloobchodu, jak ho zn\u00e1me dnes? Mohl by to b\u00fdt dosud nejpoutav\u011bj\u0161\u00ed z\u00e1kaznick\u00fd z\u00e1\u017eitek? Nebo je to jen hern\u00ed m\u00f3da? <\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=“1_3″ _builder_version=“4.17.4″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ _builder_version=“4.17.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_row admin_label=“\u010cl\u00e1nek“ _builder_version=“4.17.4″ _module_preset=“default“ custom_padding=“||||false|false“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.17.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.17.4″ _module_preset=“default“ background_color=“#eeeeee“ custom_padding=“50px|50px|50px|50px|false|false“ hover_enabled=“0″ global_colors_info=“{}“ sticky_enabled=“0″]<\/p>\n

Co je to metaverzum?<\/b><\/h3>\n

Metaverze je zkr\u00e1tka s\u00ed\u0165 3D virtu\u00e1ln\u00edch sv\u011bt\u016f. Technologie, kter\u00e9 tvo\u0159\u00ed tuto s\u00ed\u0165, mohou zahrnovat virtu\u00e1ln\u00ed realitu (VR), kter\u00e1 se skl\u00e1d\u00e1 z virtu\u00e1ln\u00edch sv\u011bt\u016f, kter\u00e9 existuj\u00ed i v dob\u011b, kdy nehrajete, a roz\u0161\u00ed\u0159enou realitu, kter\u00e1 kombinuje aspekty digit\u00e1ln\u00edho a fyzick\u00e9ho sv\u011bta. Jsou v n\u011bm obchody a nemovitosti a jeho „obyvatel\u00e9“ si vyb\u00edraj\u00ed avatara, kter\u00fd je reprezentuje p\u0159i jejich podnik\u00e1n\u00ed v metaverzu.<\/p>\n

Fortnite je pravd\u011bpodobn\u011b nejzn\u00e1m\u011bj\u0161\u00edm p\u0159\u00edkladem metaverza ve hr\u00e1ch. Tato online videohra, kter\u00e1 byla spu\u0161t\u011bna v roce 2017, se rychle stala kulturn\u00edm fenom\u00e9nem se 400 miliony u\u017eivatel\u016f po cel\u00e9m sv\u011bt\u011b, proto\u017ee hr\u00e1\u010di hledali online, ale z\u00e1rove\u0148 realistick\u00fd prostor, kde by mohli hr\u00e1t a sout\u011b\u017eit. Hr\u00e1\u010di u\u017e n\u011bjakou dobu chod\u00ed na koncerty (v roce 2020 prost\u0159ednictv\u00edm platformy virtu\u00e1ln\u011b vystoupil Travis Scott) a kupuj\u00ed si zna\u010dkov\u00e9 zbo\u017e\u00ed ve h\u0159e.<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=“4.17.4″ _module_preset=“default“ global_colors_info=“{}“]<\/p>\n

Co to znamen\u00e1 pro maloobchod?<\/span><\/b><\/h3>\n

Vzhledem k tomu, \u017ee u\u017e m\u016f\u017eete nakupovat, dokud nepadnete, jezdit na skateboardu na zna\u010dkov\u00fdch h\u0159i\u0161t\u00edch a testovat auta v roz\u0161i\u0159uj\u00edc\u00edm se seznamu „metaverz\u00e1ln\u00edch obchod\u016f“ velk\u00fdch jmen, v\u010detn\u011b Vans, Gucci, Nike, Hyundai a Burberry, je jasn\u00e9, \u017ee zna\u010dky berou tento trend v\u00e1\u017en\u011b. V r\u00e1mci videohern\u00edch platforem, jako je Roblox, kter\u00e1 \u010d\u00edt\u00e1 v\u00edce ne\u017e 40 milion\u016f u\u017eivatel\u016f po cel\u00e9m sv\u011bt\u011b, m\u016f\u017eete utr\u00e1cet skute\u010dn\u00e9 pen\u00edze za virtu\u00e1ln\u00ed zbo\u017e\u00ed pro sv\u00e9ho avatara, kter\u00e9 je poh\u00e1n\u011bno nap\u0159\u00edklad bitcoinem, blockchainem a nefungibiln\u00edmi tokeny (NFT). Unik\u00e1tn\u00ed kabelka Gucci z Robloxu byla ned\u00e1vno p\u0159eprod\u00e1na za v\u00edce ne\u017e 4 000 dolar\u016f – to je v\u00e1\u017en\u011b n\u011bco. <\/p>\n

Zna\u010dky nap\u0159\u00ed\u010d v\u0161emi odv\u011btv\u00edmi tak\u00e9 experimentuj\u00ed s vyu\u017e\u00edv\u00e1n\u00edm virtu\u00e1ln\u00edch prostor k prezentaci sv\u00fdch produkt\u016f. V listopadu 2021 spole\u010dnost Dyson spustila virtu\u00e1ln\u00ed showroom dostupn\u00fd jako aplikace prost\u0159ednictv\u00edm obchodu Oculus spole\u010dnosti Meta, kter\u00fd p\u0159edstavoval spot\u0159ebitelsk\u00e9 produkty, jako jsou nap\u0159\u00edklad n\u00e1stroje pro \u00fapravu vlas\u016f. Spole\u010dnost Samsung mezit\u00edm na platform\u011b Decentraland spustila pohlcuj\u00edc\u00ed z\u00e1\u017eitek, kter\u00fd v podstat\u011b znovu vytvo\u0159il high-tech vlajkov\u00fd obchod zna\u010dky v New Yorku.<\/p>\n

Zaj\u00edmav\u00e9 je, jak bude maloobchodn\u00ed metaverzum interagovat, ovliv\u0148ovat a prol\u00ednat se s re\u00e1ln\u00fdm sv\u011btem. Virtu\u00e1ln\u00ed, roz\u0161\u00ed\u0159en\u00e1 zku\u0161enost p\u0159edstavuje pro maloobchod nov\u00e9 a vzru\u0161uj\u00edc\u00ed p\u0159\u00edle\u017eitosti v podob\u011b spot\u0159ebitelsk\u00e9ho p\u0159\u00edstupu a zapojen\u00ed zna\u010dky.[\/et_pb_text][et_pb_image src=“https:\/\/moodmedia.com\/wp-content\/uploads\/2022\/11\/meta-post-2.webp“ title_text=“meta-post-2″ align=“center“ force_fullwidth=“on“ _builder_version=“4.17.4″ _module_preset=“default“ hover_enabled=“0″ global_colors_info=“{}“ sticky_enabled=“0″][\/et_pb_image][et_pb_text _builder_version=“4.15.1″ _module_preset=“default“ hover_enabled=“0″ global_colors_info=“{}“ sticky_enabled=“0″]<\/p>\n

Jak toho mohou zna\u010dky a prodejci vyu\u017e\u00edt?<\/span><\/b><\/h3>\n

Ti, kdo cht\u011bj\u00ed proniknout do metaversa a investovat do n\u011bj, by m\u011bli b\u00fdt ochotni experimentovat a u\u010dit se v tomto rychle se vyv\u00edjej\u00edc\u00edm prostoru. Na\u0161e ned\u00e1vn\u00e1 zpr\u00e1va Charting In-Store Trends<\/a> zjistila, \u017ee 49 % dotazovan\u00fdch z\u00e1kazn\u00edk\u016f na cel\u00e9m sv\u011bt\u011b pova\u017euje za d\u016fle\u017eit\u00e9, aby prodejci poskytovali informace o tom, jak nav\u0161t\u00edvit obchod zna\u010dky v metaverzu nebo podobn\u00e9m virtu\u00e1ln\u00edm prostoru.<\/p>\n

P\u0159\u00edkladem toho, jak mohou zna\u010dky a prodejci vstoupit do metaverza a t\u011b\u017eit z n\u011bj, je nab\u00eddka v\u011brnostn\u00edch bod\u016f ve virtu\u00e1ln\u00edm sv\u011bt\u011b, kter\u00e9 lze uplatnit v re\u00e1ln\u00fdch obchodech, nebo investice do showroom\u016f s kombinovanou realitou, kde funkce roz\u0161\u00ed\u0159en\u00e9 reality na chytr\u00e9m telefonu poskytuj\u00ed pohlcuj\u00edc\u00ed digit\u00e1ln\u00ed z\u00e1\u017eitek v obchod\u011b. Dal\u0161\u00edmi p\u0159\u00edklady jsou umo\u017en\u011bn\u00ed z\u00e1kazn\u00edk\u016fm nakupovat exkluzivn\u00ed „metaverse“ fyzick\u00e9 a digit\u00e1ln\u00ed produkty a vytv\u00e1\u0159en\u00ed interaktivn\u00edch her, kter\u00e9 spojuj\u00ed va\u0161e dva prostory.<\/p>\n

A\u0165 se v\u00e1m to l\u00edb\u00ed, nebo ne, metaverze se rychle st\u00e1v\u00e1 realitou zejm\u00e9na pro dne\u0161n\u00ed mlad\u00e9 generace. Z\u00e1le\u017e\u00ed jen na prodejc\u00edch, zda se k tomu p\u0159ipoj\u00ed, nebo ne.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

CO ZNAMEN\u00c1 METAVERZE PRO MALOOBCHOD? Mo\u017en\u00e1 se o tom te\u010f mluv\u00ed, ale mnoho lid\u00ed je st\u00e1le zmaten\u00fdch a v n\u011bkter\u00fdch p\u0159\u00edpadech se metaversa ob\u00e1v\u00e1. Co p\u0159esn\u011b je tento z\u00e1hadn\u00fd koncept a co znamen\u00e1 pro budoucnost maloobchodu, jak ho zn\u00e1me dnes? Mohl by to b\u00fdt dosud nejpoutav\u011bj\u0161\u00ed z\u00e1kaznick\u00fd z\u00e1\u017eitek? Nebo je to jen hern\u00ed m\u00f3da? Co je to metaverzum? Metaverze je zkr\u00e1tka s\u00ed\u0165 3D virtu\u00e1ln\u00edch sv\u011bt\u016f. Technologie, kter\u00e9 tvo\u0159\u00ed tuto s\u00ed\u0165, mohou zahrnovat virtu\u00e1ln\u00ed realitu (VR), kter\u00e1 se skl\u00e1d\u00e1 z virtu\u00e1ln\u00edch sv\u011bt\u016f, kter\u00e9 existuj\u00ed i v dob\u011b, kdy nehrajete, a roz\u0161\u00ed\u0159enou realitu, kter\u00e1 kombinuje aspekty digit\u00e1ln\u00edho a fyzick\u00e9ho sv\u011bta. Jsou v n\u011bm obchody a nemovitosti a jeho „obyvatel\u00e9“ si vyb\u00edraj\u00ed avatara, kter\u00fd je reprezentuje p\u0159i jejich podnik\u00e1n\u00ed v metaverzu. Fortnite je pravd\u011bpodobn\u011b nejzn\u00e1m\u011bj\u0161\u00edm p\u0159\u00edkladem metaverza ve hr\u00e1ch. Tato online videohra, kter\u00e1 byla spu\u0161t\u011bna v roce 2017, se rychle stala kulturn\u00edm fenom\u00e9nem se 400 miliony u\u017eivatel\u016f po cel\u00e9m sv\u011bt\u011b, proto\u017ee hr\u00e1\u010di hledali online, ale z\u00e1rove\u0148 realistick\u00fd prostor, kde by mohli hr\u00e1t a sout\u011b\u017eit. Hr\u00e1\u010di u\u017e n\u011bjakou dobu chod\u00ed na koncerty (v roce 2020 prost\u0159ednictv\u00edm platformy virtu\u00e1ln\u011b vystoupil Travis Scott) a kupuj\u00ed si zna\u010dkov\u00e9 zbo\u017e\u00ed ve h\u0159e.Co to znamen\u00e1 pro maloobchod? Vzhledem k tomu, \u017ee u\u017e m\u016f\u017eete nakupovat, dokud nepadnete, jezdit na skateboardu […]<\/p>\n","protected":false},"author":2,"featured_media":306711,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[5325,5536],"tags":[],"class_list":["post-381383","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-cz","category-inovace"],"yoast_head":"\nCo znamen\u00e1 metaverze pro maloobchod? | Mood Media \u010cesk\u00e1 Republika<\/title>\n<meta name=\"description\" content=\"Mo\u017en\u00e1 se o tom te\u010f mluv\u00ed, ale mnoho lid\u00ed je st\u00e1le zmaten\u00fdch a v n\u011bkter\u00fdch p\u0159\u00edpadech se metaversa ob\u00e1v\u00e1.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Co znamen\u00e1 metaverze pro maloobchod?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/moodmedia.com\/cz\/blog-cz\/inovace\/what-does-the-metaverse-mean-for-retail\/\" \/>\n<meta property=\"og:site_name\" content=\"Mood Media \u010cesk\u00e1 Republika\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/moodmediauk\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-29T16:04:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-31T18:49:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/moodmedia.com\/wp-content\/uploads\/2022\/11\/meta-retail-ft2.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"625\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Brad Bond\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MoodMedia_UK\" \/>\n<meta name=\"twitter:site\" content=\"@MoodMedia_UK\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Brad Bond\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/moodmedia.com\\\/cz\\\/blog-cz\\\/inovace\\\/what-does-the-metaverse-mean-for-retail\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/moodmedia.com\\\/cz\\\/blog-cz\\\/inovace\\\/what-does-the-metaverse-mean-for-retail\\\/\"},\"author\":{\"name\":\"Brad Bond\",\"@id\":\"https:\\\/\\\/moodmedia.com\\\/cz\\\/#\\\/schema\\\/person\\\/2c1d5d948a4c2afc406923edc1c7827d\"},\"headline\":\"Co znamen\u00e1 metaverze pro maloobchod?\",\"datePublished\":\"2022-11-29T16:04:30+00:00\",\"dateModified\":\"2023-05-31T18:49:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/moodmedia.com\\\/cz\\\/blog-cz\\\/inovace\\\/what-does-the-metaverse-mean-for-retail\\\/\"},\"wordCount\":988,\"publisher\":{\"@id\":\"https:\\\/\\\/moodmedia.com\\\/cz\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/moodmedia.com\\\/cz\\\/blog-cz\\\/inovace\\\/what-does-the-metaverse-mean-for-retail\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/moodmedia.com\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/meta-retail-ft2.webp\",\"articleSection\":[\"Blog\",\"Inovace\"],\"inLanguage\":\"cs\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/moodmedia.com\\\/cz\\\/blog-cz\\\/inovace\\\/what-does-the-metaverse-mean-for-retail\\\/\",\"url\":\"https:\\\/\\\/moodmedia.com\\\/cz\\\/blog-cz\\\/inovace\\\/what-does-the-metaverse-mean-for-retail\\\/\",\"name\":\"Co znamen\u00e1 metaverze pro maloobchod? 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